The New Way Of Running

Hoka Clifton 8 is an awardwinning running shoe, best made for running on an asphalt road. Clifton 8 is crafted with a lighter and more responsive midsole, which is made from the lightest and most energetic foams to date, which is why it is perfect for runners.

The fabric of the shoe is light and breathable, so your feet will be able to breath on long runs, walks or trips. The sole is made for a soft landing while running and an easier transition for the next step. The shoe is designed to make running easier, more comfortable and more fun.

The shoes have a breathable mesh upper and ultra-plush tounge provides better comfort and a better fit.

I chose to portray the shoe in a colourful photo because it fits the look and the use of the shoe.

A variation of colour and lightness to fit a shoe which is taking you places fast but also lightly at the same time as they look good.

They are light but at the same time firm. The photo has a playfulness to it, which I feel fits the shoe very well. The use of the shoes is limitless, which the colourful lights in the background represents.