Colourless Circus meets1950’s Teddy Boys

Designer Marianne Dam designed this outfit back in 2022 as a part of her menswear project at VIA Design and Business, Denmark.

She was inspired by the colourless circus and the 1950’s Teddy Boys, who in her opinion represented both the rebellion and classic design in menswear. This is also why you get a different feeling looking at the clothes: She made a rebel-twist to the classic wear, wanting to create something different.

If you take a look at the design, it has many details. The vest is short with straps to connect to the pants, which are all classic but with a harness that goes around the left leg. This makes all the difference, and make the design different, more daring than the classic menswear.

The photoshoot took place at a classic location, Viborg Theatre. To enhance the rebellious vibe to the design, I flipped the canvas horisontally.

I was inspired by the systematic echo of the red chairs to make the design stand out. My lighting design is natural with one main light to communicate the actual lighting in the theatre.

The dress has been produced for the fashion brand Gudrun & Gudrun. They wanted a light, airy and temperature-regulating yarn for their summer collection, which also has a woolly look. The dress is hand-knitted by the designer herself, but the design was made in collaboration with two fellow students from VIA Design and Business.