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5 Anxiety Over Unquantified Risks
Luxury buyers are not immune to feeling anxiety over the future (57 percent select one or more). One anxiety they dislike the most is not having a clear picture of what will happen next. This consumer thrives on predictability, planning and feeling in control of what happens to them. Of these three concerns, only climate change impacting my property has an actionable and satisfying path toward resolution. In fact, as this concern grows so too does the budget for their next home.
Percent Select: Significant Concern in the Coming Year | LUXURY BUYERS
g FUTURE RISKS (NET) g WORSENING ECONOMIC INEQUALITY g CHILDREN’S FUTURE g CLIMATE CHANGE IMPACTING MY PROPERTY
64% 31% 30% 25% 60% 31% 30% 19% 45% 25% 21% 13%
Buyer Insight: Many affluent consumers equate luxury with relaxation. They derive satisfaction from experiences when their needs are anticipated, they are treated kindly, and guided confidently throughout a process.
