Market Your Mission - The Power of Video Podcast

Bill McIntosh

Table of Contents:

1. Introduction

2. The Advantages of Video Podcasting vs. AudioOnly Podcasting

3. Steps to Create and Launch a Successful Video Podcast

4. Using Video Podcasts to Generate Sales Leads

5. Enhancing Your Company's Brand with Video Podcasts

6. Building Relationships with Influential People through Video Podcasts

7. Leveraging Bite-Size Content for Social Media

8. Conclusion

Chapter 1: Introduction

Chapter 2: The Advantages of Video Podcasting vs. Audio-Only Podcasting

Why video podcasting vs just audio?

There are several advantages to video podcasting over audio only, here are just a few of the main ones;

1. Enhanced Engagement: Video podcasts offer a more immersive experience, capturing the audience's attention and encouraging them to stay tuned for longer periods.

2. Visual Learning: Many people are visual learners, and video podcasts provide the opportunity to demonstrate concepts and ideas through visual aids, such as graphics, animations, and on-screen text.

3. Broader Content Opportunities: Video podcasts open up new possibilities for content types, such as product demos, behind-the-scenes footage, and live events, that cannot be conveyed through audio alone.

4. Accessibility and Inclusivity: Video podcasts can include captions and sign language interpretation, making them more accessible to individuals with hearing impairments.

5. Strengthened Connection with Your Audience: Video podcasts allow viewers to see the host's facial expressions and body language, fostering a stronger bond and sense of authenticity.

6. Search Engine Optimization Benefits: Video content is highly valued by search engines, and properly optimized video podcasts can help improve your website's visibility and ranking.

7. Social Media Micro Content: A video podcast offers unlimited opportunities to create short, engaging micro content for any of the social platforms. At On Air Brands, we encourage our clients to start building/enhancing their YouTube channel and ‘shorts’ (video less than 60 seconds) are a great way to build up your audience.

Chapter 3: Steps to Create and Launch a Successful Video Podcast

As with most things in business, proper planning and execution will lead to the greatest chance of success for your podcast.

Whether you are launching a brand-new podcast, or transitioning from an audio podcast, investing the time to do it correctly will pay huge dividends for years to come.

1. Define Your Goals and Target Audience: Establish the objectives of your video podcast and identify the demographic you want to reach to ensure your content resonates with the right people.

2. Choose a Format and Style: Determine the structure and tone of your video podcast, whether it's an interview series, solo commentary, or panel discussion, and decide on a consistent visual style.

3. Plan and Outline Your Content: Develop a content calendar with topics and guests, and create detailed episode outlines to ensure a smooth production process. We recommend a weekly podcast for maximum impact.

Steps to Create and Launch a Successful Video Podcast (cont.)

4. Gather the Necessary Equipment and Software: Invest in quality cameras, microphones, lighting, and video editing software to produce polished and professional video podcasts.

5. Set Up Your Recording Space: Create a dedicated, quiet, and well-lit area for recording your video podcast, ensuring a consistent and visually appealing background.

6. Record, Edit, and Optimize Your Video Podcasts: Follow your episode outlines, record your video podcast, and use editing software to refine the final product, ensuring it is optimized for search engines and viewer engagement.

7. Promote Your Video Podcast: Share your video podcast on social media, your website, and podcast directories to reach a wider audience and gain visibility.

On Air Brands does all the work so our clients can just focus on the fun part – recording!

Chapter 4: Using Video Podcasts to Generate Sales Leads

Although it’s true that it is more difficult to draw a straight line between your podcast and sales for your company than say a Facebook ads campaign, nonetheless podcasting does lead to more sales for your business.

Video podcasting is the most powerful way for people to get to know, like and trust you and your brand which are the essential building blocks to closing deals.

At On Air Brands we look at the podcast as the central marketing hub and all other marketing strategies such as posting social media content are spokes running off of it.

In order to create more sales opportunities for your company, consider the following tips;

1. Create Valuable, Engaging Content: Offer helpful information, tips, or insights that solve your target audience's problems, which will naturally generate interest in your products or services.

2. Utilize Calls to Action: Encourage viewers to take the next step, such as signing up for a newsletter or booking a consultation, by including clear and compelling calls to action throughout your video podcast.

3. Build an Email List: Offer incentives for viewers to subscribe to your mailing list, allowing you to nurture leads and convert them into customers over time.

4. Leverage Social Media and Influencer Partnerships: Share your video podcast on social platforms and collaborate with industry influencers to expand your reach and attract new leads.

5. Use Analytics to Measure and Improve Your Strategy: Track key metrics, such as views, watch time, and conversions, to identify areas for improvement and refine your video podcast strategy for better lead generation.

Chapter 5: Enhancing Your Company's Brand with Video Podcasts

Chapter 6: Building Relationships with Influential People through Video Podcasts

When you have a professionally produced, polished, video podcast, many doors will open that were previously unavailable to you.

Book deals, paid speaking gigs, training opportunities, plus so much more!

We do not know of any other marketing activity an entrepreneur or business owner can do that will deliver such a huge ROI.

Here are 5 tips to get you started on making those game changing connections;

1. Identify Key Industry Players: Research and create a list of influential people in your industry who can provide valuable insights or collaboration opportunities for your video podcast.

2. Develop a Strategic Outreach Plan: Craft personalized messages to invite potential guests, partners, or collaborators to participate in your video podcast, highlighting the mutual benefits of the partnership.

3. Utilize Interviews and Collaborations: Host interviews, panel discussions, or co-created content with industry influencers to expand your audience and enhance your video podcast's credibility.

4. Leverage Virtual Events and Conferences: Attend online events and conferences within your industry to network with influencers and pitch your video podcast as a platform for them to share their expertise.

5. Cultivate Long-Term, Mutually Beneficial Partnerships: Foster ongoing relationships with influential people by consistently providing value, support, and opportunities for collaboration

Chapter 7: Leveraging Bite-Size Content for Social Media

In order to reach new audiences and grow your podcast's following, it is essential to harness the power of social media platforms such as Instagram, Facebook, and LinkedIn.

By breaking your video podcast into bite-size content, you can make it more easily consumable, shareable, and appealing to a wider audience.

Creating Micro-content from Your Video Podcast

Extract key moments, valuable insights, or entertaining segments from your video podcast episodes to create shorter clips that can be shared on social media platforms.

These clips should be engaging and easily digestible, enticing viewers to explore more of your podcast content.

Tailoring Content for Each Platform

Customize your bite-size content for the specific requirements and user behavior of each social media platform.

For example, create vertical videos for Instagram Stories, shorter clips for Facebook feed, and more professional, industry-focused content for LinkedIn.

Optimizing Your Social Media Strategy

To effectively promote your video podcast on social media, develop a consistent posting schedule, use platform-specific features (such as hashtags, captions, and mentions), and engage with your audience through comments, likes, and shares.

Experiment with different content formats, such as images, GIFs, and polls, to keep your audience engaged and encourage interaction.

Leveraging Bite-Size Content for Social Media (Cont.)

Measuring the Impact of Your Social Media Efforts

Monitor your social media performance by tracking key metrics, such as engagement, reach, and conversions, to understand the effectiveness of your bitesize content strategy. Use these insights to optimize your content and social media strategy, ensuring continued growth for your video podcast.

By breaking your video podcast into bite-size content and leveraging the unique features of various social media platforms, you can expand your reach, attract new audiences, and grow your podcast's following.

Embrace this powerful strategy to maximize the impact of your video podcast and unlock new opportunities for audience growth and engagement.

Chapter 8: Conclusion

By implementing the steps outlined in this eBook, you will be well on your way to unlocking the true power of video podcasting.

Video podcasts provide a unique and engaging way to generate sales leads, build your company's brand, and foster relationships with influential people in your industry.

Embrace the power of video podcasting and watch your business grow to new heights. Through dedication, strategic planning, and thoughtful execution, you can elevate your brand, expand your reach, and secure long-lasting success.

Now that you understand the immense potential of video podcasting, it's time to take action. Don't miss the opportunity to supercharge your marketing efforts and grow your business.

If you're looking for a completely done-for-you service to launch a successful video podcast, look no further than On Air Brands. As one of the world's leading podcast agencies, we have the expertise, resources, and passion to make your video podcast a resounding success.

Don't hesitate take advantage of our extensive experience in podcast production and promotion.

Contact Bill McIntosh at On Air Brands today to learn how our comprehensive, donefor-you service can turn your video podcast vision into a powerful marketing tool that drives results.

Your journey to podcasting success starts now.

Bill McIntosh Director of Sales