How to stand out in a crowd EFFECTIVE BRANDING IS THE KEY
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magine a crowded marketplace with many tables full of products. One of those tables is yours. How do you catch the attention of people walking by? How do you get them to buy? How can you encourage them to come back and buy again?
Kris Remick, Creative Services Manager at Service Credit Union, oversees the company's brand identity.
2 servicecu.org | June 2022
Those are questions that have been asked since marketplaces have existed. Fortunately, there are now answers to the questions that are based not only on experience but on scientific research. It’s a good thing too, as today’s marketplace is complex, and getting more so every year. Standing out in a crowd is harder than it’s ever been. It’s Kris Remick’s job to make Service Credit Union stand out in the crowd. As Creative Services Manager, she oversees the Service CU brand identity, or how the company is perceived from a visual perspective. With 10 years of experience at the credit union, she knows what works and what doesn’t. What does work, Remick says, is “differentiating yourself.” She explains that it could be as simple as a restaurant having “the best soup in the area” or as complex as a company creating an identity with a common thread of branding that ties together all the elements of their business, from visuals to experience and product.
