THE ALL NEW Shepparton BMW & Shepparton MINI Garage
Building the future for BMW and MINI in the Goulburn Valley
“We had reached a point where we needed to grow, the brand was growing rapidly and our business has also grown quickly in the last 10 years,” he said. “Ten years sounds like a long time, but it’s not when you’re talking about all the things that come with growing a business. “The biggest one for us was the workshop — we wanted to make sure we were capable for the next 20 years.” BMW’s head of network strategy and development Alexander Brockhoff called the Shepparton dealership “state-of-the-art”. “The principles behind the updated dealership design across the BMW and MINI brands are more than just a visual refresh,” he said.
“WE’RE LOOKING TO THE FUTURE.” The first in Australia to adopt BMW’s new corporate identity and third in the world, the new Shepparton BMW and MINI Garage premises at 7969 Goulburn Valley Hwy, Kialla, is an environmentally friendly showstopper. With 30 years in the Goulburn Valley, the BMW expansion came at just the right time, according to dealer principal and director Aaron Brain.
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“They will include a more flexible format with multifunctional areas, shared and open spaces, as well as the integration of digital touchpoints.” In “lengthy discussions” with Germany and BMW before making the move, Mr Brain said there was a question on everyone’s mind: what would it look like? A sprawling floorspace with a sleek modern design — complete with polished concrete, LEDs highlighting the shining vehicles and interactive displays — the building is every car fanatic’s dream. The customer lounge area with tea and
Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
coffee on offer is simply a bonus for those making the rounds. “The idea of what we’ve just built here is that when you walk in it should be like a five-star hotel — you come in, you’ll be greeted in the way that you should expect,” Mr Brain said. “Having the new corporate identity when you walk in is about the feel for the customer that when you do walk in it feels like home. It’s inviting and warm.” BMW as a whole is shifting its model to one with sustainability always in its sights. Since 2020, BMW has committed to supplying its sites worldwide with exclusively renewable energy sources. The new building is built on the brand’s sustainability model, home to 45,000 litres of water tanks for its premium car washing services, along with a 100-kilowatt solar system to generate its own power and charging the electric vehicles. “BMW are very proactive in making sure that they don’t just build one electric car, but get a whole suite of them,” Mr Brain said. “That’s why we’ve built this — sustainability is massive for us.”
Same luxury, new identity
BMW GROUP’S HEADQUARTERS IN GERMANY PROBABLY NEVER IMAGINED ONE OF THEIR TRAILBLAZING DEALERS WOULD BE BASED IN SHEPPARTON, AUSTRALIA. But that’s exactly where the third dealership worldwide to adopt the brand’s new identity, as a sustainable and innovative company, lives. Shepparton BMW dealer principal Aaron Brain said in some ways, it was a case of ‘right place, right time’ for the franchise.
and incorporates a further focus on electric vehicles and increasing sustainability within the luxury car industry. In Shepparton, they’re bringing the MINI and BMW to customers, with the sustainable features to boot. “Electrification is going to be part of the future of people’s mobility in general, and it’s a trend across the automotive industry,” Mr Brain said.
“After lengthy chats with BMW, we decided we needed to move, and part of that discussion was what that move would look like,” he said. “From a timing point of view, it just worked out well for us that we would be the number one in Australia and third in the world to adopt the new corporate identity, which is what you’re looking at now.”
Good interior
That new corporate identity comprises three decorating starts brands — BMW, MINI and Rolls Royce —
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“BMW are very proactive, and are making sure they don’t just build one electric car, but a whole suite of them.” From the nifty two-door MINI to the large BMW SUV, Shepparton BMW has the entire range from the BMW Group for customers to find their perfect vehicle.
still have the origins of BMW,” Mr Brain said. “But they’re electric.” Later this year, the Shepparton dealership will have an even wider range of electric vehicles to offer to clientele. Mr Brain said while the technology was “still new” to Shepparton, customers were quickly being won over by the vehicles’ capability. “As soon as you drive an electric car, you’re like ‘I want to drive one of these’,” he said. “They’re quiet, they have instant power and they just love it.” You can test drive one of the BMW Group’s range of electric vehicles anytime at Shepparton BMW.
“They don’t just feel like electric cars, they
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Growing from strength to strength AARON BRAIN WAS JUST AS SURPRISED AS EVERYONE ELSE AT HOW FAST THE SHEPPARTON BMW DEALERSHIP OUTGREW THE OLD PREMISES. And like everyone else, he’s excited to see the business grow even further. “We’ve built it for the future,” Mr Brain said. “We simply outgrew our old footprint, and our dealership needed to change.” Mr Brain took over as dealer principal and director of the award-winning Shepparton BMW from Jeff Tracy in 2013, after working other jobs in sales. “It was a family-owned, family-run business for a long time, and I’ve continued that legacy,” he said. “The business has continued to grow, and it’s been a privilege to be a part of that.” Mr Brain said he followed in his predecessor’s footsteps as much as possible, and still regularly supports community charities and events. He also helped facilitate the auction of a luxury BMW at a prostate cancer fundraiser in 2015.
“Congratulations to the team at Shepparton BMW on the relocation to the new Showrooms, we are proud to have been associated with the build”. Your licensed plumbers in: Gas, Water, Sewer and Roofing We have extensive experience and specialise in extensions and renovations, maintenance and repairs and offer a range of other plumbing services.
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“Congratulations to the team at Shepparton BMW on the move to the new state-of-the-art Showrooms, we are proud to have been associated with the build”. 8001 Melbourne Road, Shepparton Victoria 3630 info@nationaltilesshepparton.com.au (03) 5823 5066 4
Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
“We obviously benefit from the locals supporting us, so we very much support local,” he said. The dealership has now adopted a self-sustainable business model to align itself with the brand. The team is also bringing the MINI brand to the Goulburn Valley. “MINI is really exciting,” Mr Brain said. “It’s a diverse brand with lots of personality.” For Mr Brain, it’s all about putting the customer first, in the most innovative way possible. He said it was all part of providing the customer with the best experience possible, from interactive features to providing a nice space for customers to visit. “You’re driving a premium car, you should get a premium service. “The staff all have the same mentality — we make it fun, and we do it professionally.”
Business keeps evolving WITH 22 YEARS OF EXPERIENCE UNDER HER BELT, LISA CLARKE KNOWS ALL WHEN IT COMES TO BMW. Within those years, Mrs Clarke has testdriven many roles in the company, before following the natural progression to financial controller at the company. Previously the business manager and also spending time in sales, Mrs Clarke worked alongside the previous financial controller before assuming the position herself. Now, she’s overseen all financial aspects of the business across all departments for the past seven years. Throughout her time, she’s seen the business evolve in ways that still surprise her. “When I first started there were only five of us here, now there are 20,” Mrs Clarke said.
now there are six of us onboard.” Learning new systems, the implementation of technologies and now the building move, Mrs Clarke said each challenge had given her room to grow. “It’s had its challenges as anything does, but it’s been great to see it all evolve how it has and be a part of that.” She said the new building would be an opportunity for the team to give their customers better service and products. “We have a such a loyal customer base, and because of that, we’ve had their friends or friends of friends come in.” “That’s why the service department is so important.”
“I was the first female for the first 15 years,
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o t s n o i t a l u Congrat Shepparton BMW CPE Construction together with Guthrie McGoldrick and Connex Group are proud to be a part of this state-of-theart facility built here in the Goulburn Valley for Shepparton BMW and their new MINI Showroom.
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Five-star team delivering stellar service WHILE THE NEW BUILDING IS EVERYTHING IT PROMISED — SLEEK, INVITING AND PRESTIGIOUS — SHEPPARTON’S BMW DEALERSHIP HAS MORE THAT SETS IT APART FROM THE COMPETITION. And the team at the Shepparton dealership do everything in their power to embody BMW’s reputation. “It comes down to everyone being on the same page and recognising that if we all do our best in all our own areas, we’ll come out on top,” dealer principal and director Aaron Brain said.
graduate as a master technician, the highest level of qualification available within BMW’s service sector.
“From a workshop perspective, we have a tutoring and mentoring program that we run through BMW,” Mr Brain said.
Mr Brain said improving the workshop was one of the priorities when they moved.
“Everyone does a minimum of five days training out of house and then they do nearly 15 days a month of online training as well.”
“We wanted to make sure we were capable for the next 20 years,” he said.
“And that’s what we’ve done.”
The 22-person strong team at BMW has a “customer first” mentality.
They’ve done it five years in a row, winning the BMW Group’s Rural Dealer of the Year award five years running — and even taking home National Dealer of the Year in 2018.
The team’s experience and dedication is tied together with the ribbon that is their new state-of-the-art facility.
General sales manager Glen Goodall has also been named the Rural Salesman of the Year for the past eight years. “Even before I took over, the previous owner, Jeff Tracy, was one of the most highly awarded dealers in Australia,” Mr Brain said. On top of that, Shepparton BMW’s lead service technician Tim Smith is about to
In the service side of the business, the dealership currently employs three technician apprentices, who after four years will have achieved not only a mechanic apprenticeship but also qualifications in electrification.
to Aaron & the team at Shepparton BMW on the move to their new Showrooms. We are proud to have been associated with the development of the new facilities. • CONCRETING • PERGOLAS • PAVING • IRRIGATION SYSTEM
“There’s so many different variants in the brand,” Mr Brain said.
Employees are supported by on and off-site training to help staff deliver a premium experience.
CONGRATULATIONS
• LANDSCAPING • DECKS • WATER FEATURES • INSTANT LAWN
For the sales team, the training is focused on learning the product.
“The team test-drive the cars and learn all the differences, so when they talk with customers, they know what they feel like.” Come into Shepparton BMW and MINI Garage and receive your five-star greeting today.
CONGRATULATIONS Shepparton BMW and MINI Garage on the opening of your new showroom and workshop, We were proud to be a part of your redevelopment.
Paul Amodio 0427 020 457 director@cclg.com.au
SHELL HELIX
Jonse Palmer 0418 577 206 • sinroo47@gmail.com
PCS MAINTENANCE CLEANING & GARDEN
CONGRATULATES SHEPPARTON BMW.
Congratulations Aaron on your amazing new showrooms and state of the art service department.
Our association with BMW spans 14 years and over that time we have watched Aaron build up the business and turn his dreams into reality. We are proud to be part of his journey and look forward to seeing what the future holds as we know great things will continue to happen for Aaron and the team.
Peter & Carole Snelling
DRIVE ON
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Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
Peter 0438 232 195 peter@pcsnelling.com.au
Carole 0408 569 245 carole@pcsnelling.com.au
Congratulations on the launch of your new state of the art Dealership bringing the pinnacle of prestige Automotive sales, service and Parts to our Region.
As you are aware Heywoods have enjoyed a longstanding relationship with Shepparton BMW and the larger BMW organisation and look forward both businesses moving from strength to strength in the future. We understand that the success of our mutual businesses is built around investment in the latest equipment and training to keep up with automotive technology that is constantly evolving in the modern-day Prestige vehicle. Wishing you every success Martin Riseley (Director) And the Heywoods Team!
61 Lockwood Ave, Shepparton VIC 3630 accounts@hsmp.com.au | www.hsmp.com.au ABN 94 280 035 521 • ACN 616 545 343 Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
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A not so small contribution MAKING THE ROUNDS OF THE NEW SHEPPARTON BMW AND MINI GARAGE COMPLEX, THE EXCITEMENT IS PALPABLE. Workers, customers and director alike — the energy is buzzing. It’s not just the new building, nor the exciting new prospects — but the expansion into the MINI range. While ‘mini’ in name, the options are endless. “We’re excited to be launching a whole new brand in the Goulburn Valley,” dealer principal and director Aaron Brain said. Offering a range of models from the everbeloved three- and five-door hatches, all the way through to the Countryman and Clubman, sales manager Glen Goodall said customers at all stages of life are selecting the MINI. “From those with small kids, to the lady whose kids have all left home and she’s always wanted a MINI, we’re seeing all different customers looking at the range,” he said.
being all kinds of fun. Customers can configure the car to make it their own in every sense of the word.
Forget about petrol stops, the MINI electric vehicles come equipped with a charging cable for a standard power point.
All kinds of colours for the car’s body, its stripes, the roof and mirror caps can be configured, along with the interior to match.
“It shows just how much brands can evolve and change in only five years, so it’s been a huge learning curve for us,” Mr Brain said.
“You could jump into any of them and love them all, they’ve all got that same feel,” Mr Goodall said.
The MINI takes with it the BMW feel, a smooth ride highlighted by its quiet yet powerful engine.
The iconic shape, the iconic name — the MINI is soon to be iconic in changing the game.
Like the BMW range, MINIs can be built to suit the client’s every need.
For those wanting something to stand out from the crowd, the MINI is renowned as
Going fully electric by 2030, the range of cars will be buzzing across the world with no emissions.
“In the past you might think of MINIs as being a small car, but that is no longer the case,” Mr Goodall said.
Congratulations
on the completion of this exceptional facility Bondpro would like to thank Aaron and team for the opportunity to deliver on several high-end finishes to the internal and external of the all-new state of the art Shepparton BMW dealership. From the Team at Bondpro
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Nathan Diffey Phone: 0417 130 674
Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
E: nathan@bondpro.com.au W: www.bondpro.com.au
Address: 11 Telford Drive, Shepparton Victoria 3630
WELCOME TO SHEPPARTON BMW.
Shepparton BMW is offering customers a new state-of-the-art dealership with upgrades being more than just a visual refresh. The space provides a more flexible format through the use of multi-functional areas, shared and open spaces as well as the integration of digital touch points including large format screens, vehicle configuration, delivery App integration and digital spec stands. Featuring sustainable design elements the new facility includes a 100 KW solar panel system that has the capability to power not only the entire dealership but also the electric charging stations. The new design also features several water tanks sitting alongside the building to ensure sustainable in-house car washing, making this an environmentally friendly BMW site. Every detail has been considered to make purchasing your next BMW or a MINI from our dealership a memorable experience. Shepparton BMW Goulburn Valley Highway, Kialla. Ph 03 5823 2940 sheppartonbmw.com.au
LMCT 11214
SHEPPARTON MINI GARAGE
NOW OPEN. Shepparton MINI Garage is now open right here in the Goulburn Valley. Showcasing everything there is to know about MINI and much more. Our brand new state of the art showroom is supported by a 100kW solar system to help showcase our MINI Electric Vehicles and we would like to welcome you in to have your own MINI experience.
SHEPPARTON MINI GARAGE 7969 Goulburn Valley Highway. Kialla, 3631. Ph (03) 5823 2940. sheppartonminigarage.com.au
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Premium workshop for premium vehicles
HIDDEN AT THE BACK OF SHEPPARTON BMW’S SHINY NEW SHOWROOM IS THE SPACIOUS WORKSHOP. It’s over three times the size of the previous workshop space, capable of servicing up to 40 cars per day. With 11 bays for vehicles and including a dedicated Renault section, and a five-tonne four-post wheel aligning machine, dealer principal Aaron Brain said it was a huge upgrade. “We completely outgrew our workshop we used to have,” he said. “This is less congested, and we actually have enough space to meet the demand.” The new space is what attracted Shepparton BMW workshop controller Adam Hinkley to the dealership. With a long history working for BMW dealerships across the country, he said the Shepparton dealership’s workshop was state-of-the-art. “When you drive down the highway, the building is pretty hard to miss,” Mr Hinkley said. “This is definitely one of the best workshops I’ve ever worked in.” Mr Hinkley is a qualified master technician, the highest mechanic qualification in the business.
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Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
“Every new product that comes out has new systems, new technology,” he said. “The brand just keeps growing and evolving, and technicians continue to learn.” Mr Hinkley said the addition of electric vehicles to the fleet had posed extra challenges. While mechanically they are similar, the added dangers of electricity wasn’t dealt with lightly. “Training is a really big part of staying safe,” he said. “You’ve got 10,000 volts running around the vehicle and you’ve got to be really careful with how you handle it.” Along with every piece of equipment needed to service premium BMWs, the workshop is designed to be as comfortable and clean for employees as possible. There’s built-in heating and cooling, and regular cleaning to keep the space pristine. Mr Brain said the new workshop means the team can service a much larger number of cars than ever before.
Ticking all the boxes “IT’S ABOUT THE DETAILS.” That’s what dealer principal Aaron Brain said when unveiling Shepparton BMW and MINI Garage’s new automated car wash and detailing section.
“We can wash up to 50 cars a day in our new space.”
Along with the automated car wash machine, the new space has a dedicated car wash bay and an upgraded detailing garage. “We did have a single car detailing space at the old dealership, but now we have space for three,” Mr Brain said.
To support the new facilities, Shepparton BMW installed a 45,000 litre water storage system at the new building in order to capture as much rainwater as possible. “We’re using our own water to wash our own cars,” Mr Brain said. “It’s part of BMW’s sustainability model.” Contact Shepparton BMW to inquire about detailing packages today.
“It’s a fully contained, climate-controlled space that’s safe for all types of cars.” To accompany the new facilities, Shepparton BMW offers customers clean and detail packages for their cars — new or old.
Congratulations
CONGRATULATIONS
to Aaron Brain and his team on the successful opening of their new state-of-the-art facility, Shepparton BMW & Shepparton MINI Garage.
The McPherson Media group would like to congratulate Aaron and his team at Shepparton BMW on completion of their new state-of-art showroom, and thank them for the opportunity to produce this publication.
WashTec Australia is proud to have been chosen to provide Shepparton BMW & Shepparton MINI Garage with the world's most technologically-advanced car wash equipment to clean and dry their service and new cars on site.
If the McPherson Media can help you celebrate your business or event, please call us on 5831 2312.
WashTec Australia continues to be the number one trusted brand chosen by the world's leading car manufacturers and dealerships for vehicle wash requirements.
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Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
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Not just a vehicle, it’s a lifestyle BUYING A BMW OR MINI ISN’T JUST ABOUT BUYING A CAR — IT’S ABOUT A LIFESTYLE. It’s planning a future with a family or treating yourself to a luxury vehicle; it’s finding something safe and reliable to guide you down any road of life without compromise. With more than 60 models — including petrol, diesel, hybrids and electric vehicles — BMW offers something for everyone. BMW and MINI Shepparton sales manager Glen Goodall said the BMW brand had many different options to start with. “We have a range of variations perfect for any stage of life,” he said. The brand has 13 series of vehicles for customers to choose from, including electric and hybrid models.
With ‘build your own BMW’ the dealer offers personalised additions, from colour and features, all the way through to the engine and wheels — it’s about making sure the vehicle suits the customer’s every need. Whether it’s a hatchback, sedan or coupe, it’s assured the BMW model is made to be reliable. Sustainability is a key priority for BMW; entering the future with climate in mind, the brand has made no concessions when it comes to making change. BMW is working toward a 20 per cent reduction in CO2 emissions generated in the supply chain per vehicle produced by 2030.
NextGen Jobs is proud to be a partner of Shepparton BMW in the BMW #NextTech Apprenticeship Program. Shepparton BMW are long term supporters of providing career pathways to the local community and wish them well in the launch of their new dealership. BMW #NextTech is an industry leading and modern accelerated three year apprenticeship program developed in partnership between BMW Group Australia and NextGen Jobs.
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era architects
Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
Looking for an exciting career pathway, or to hire an apprentice or trainee for your business?
Get in touch today.
nextgenjobs.org.au
Pictured here is current BMW #NextTech apprentice Jamie-Lee Martin. Commencing her apprenticeship with Shepparton BMW has provided Jamie an innovative and supportive space to develop her automotive skills.
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nextgenjobsau
Currently offering three electric options in the i4, iX3 and the iX, the brand is committed to expanding its wholly electric range. “There’s new electric models coming out all the time that are becoming very popular,” Mr Goodall said. “Obviously people are buying them for sustainability reasons but they’re also just
a pleasure to drive at the same time, they’re quiet vehicles.” Now, Goulburn Valley customers can also shop at northern Victoria’s only MINI Garage.
Offering a range to suit families, from the Countryman to the three-door hatch, models now also feature an array of electric options, all readily customisable.
“You can do so many different things when “MINI is owned by BMW with the quality of a BMW, but hold a different sort of appeal,“ Mr building one — different colour combination and stripes, wheels and roofs — honestly, all Goodall said. sorts of things,” Mr Goodall said. MINI has been renowned for its compact nature, but no longer. “They’re just a cool, fresh car.”
WATTERS FOR SOLAR AND ALL YOUR ELECTRICAL NEEDS Watters are proud to have been involved in BMW’s new state of the art showroom, providing solar, electric vehicle charging, CCTV, Security and LED lighting for an energy efficient solution for the future. Congratulations to all involved and the team at BMW on the Grand Opening!
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The Power To Do More Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
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Build your dream car AS BMW AND MINI SHEPPARTON’S SALES MANAGER, IT’S GLEN GOODALL’S JOB TO ENSURE THE PREMIUM CUSTOMER EXPERIENCE IS FOLLOWED FROM THE CLIENT’S FIRST VISIT TO WHEN THEY DRIVE THEIR DREAM CAR OUT OF THE DEALERSHIP. “My role is to make sure everything is running smoothly,” he said. “If you buy a premium car, you get a premium service.” When Mr Goodall talks about building cars, he means choosing between about 20 different variants for all BMW models. “Our job is to try and build a car to serve their needs,” he said. “They can choose from a handful of engine options, if it’s a diesel or petrol car, all-wheel drive or four-wheel drive, and what colour. “There’s also different features like seat heaters, sun roofs to fine tune the car.” MINI also has a range of options — as well as fun colour options, like the trademark
racing stripes — customers can order. “MINI is a little funkier, but the quality and experience is exactly the same as BMW,” Mr Goodall said. “It certainly feels like a BMW, but it’s a different car.” If you’re looking to switch to electric, BMW currently has three options available: the i4, iX3 and the iX. “In terms of the driving, it’s actually quite relaxing,” Mr Goodall said. “It’s very quiet, and they’ve got instant power.” For more information about optional extras or BMW’s electric range, visit: shop.bmw.com.au
CONGRATULATIONS TO THE SHEPPARTON BMW TEAM ON THE DEVELOPMENT OF THEIR NEW STATE-OF-THE-ART FACILITIES
Tyres Brakes Batteries Steering Suspenson Exhaust Cooling Engines
CENTRAL Tyre Service 16
117 Welsford Street, Shepparton
T 5821 9555
Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
Your one stop auto shop 132 342
Helping hand from start to finish SINCE BEGINNING HER NEW ROLE AT SHEPPARTON BMW IN JANUARY, SALES EXECUTIVE MOLLY BOHM HAS GONE FROM STRENGTH TO STRENGTH. In her role, Ms Bohm accompanies customers through the entire process of purchasing a car with Shepparton BMW and MINI Garage. “I had to learn quickly,” Ms Bohm said. “But it’s really good, the customers are great.” She said a highlight was spending more time getting to know her clients, and learning exactly what they want out of their new car. “You get to spend a bit more one-on-one time with the customer,” Ms Bohm said. “They might already have a family car, and want a sports car to take out on the weekends, or they may have just had their third child and may need to upgrade to that big SUV.
sales, but said selling luxury BMW and MINI cars had its differences. “It was just a whole new market for me,” she said.
“I sit down and go through different options and pricing, and try to find a car that suits their needs.”
“You’ve got to learn about the cars really quickly, and find out what different customers need and want.”
Ms Bohm does have some experience in
Congratulations
Like the rest of the team, Ms Bohm is excited to move into the new dealership space. “It’s exciting to see new people come to the dealership and experience the space,” she said.
Dawes & Vary Riordan congratulate Aaron, Tom and their team on putting together a wonderful new facility for the business. We are proud to work with Aaron and Tom who have the belief and confidence to keep investing in this great region.
Shepparton BMW
Dawes & Vary Riordan can offer clients access to lawyers with specific knowledge in particular areas of law. • Immigration
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Dawes & Vary Riordan Lawyers 159 Welsford Street, Shepparton VIC 3630
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Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
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Going above and beyond
Serviced by specialists
ELEVEN YEARS AT BMW HAS TAUGHT GLEN HENDERSON ALL HE NEEDS TO KNOW ABOUT THE LUXURY BRAND. As the service manager, his job is to ensure the premium experience of purchasing a BMW or MINI follows through to the customer’s servicing experience.
THERE’S A LOT MORE THAT GOES INTO SERVICING A BMW THAN JUST CHECKING THE ENGINE, ACCORDING TO SHEPPARTON BMW’S LEAD TECHNICIAN TIM SMITH.
“I try to ensure all the customers are happy and looked after,” he said. “The quality of service we need to provide because of the products we have and the expectations from customers — we have to go above and beyond.” Mr Henderson said the move to the new dealership space made it even easier to deliver the best service as possible to BMW and MINI customers. “The improvement in functionality alone is astronomical,” he said. “We’ve got much more free space, we can service more cars at the same time and we’ve got state-ofthe art equipment.” The new premises means
Shepparton BMW is in a much better position to deliver service packages suited to new and used vehicles. Mr Henderson said inclusions like using premium oil, brake disk and brake pad services ensure all vehicles continue running to their highest potential. “We offer service packages for three, five, or even up to 10 years. “The added security of not having to stress about the next service makes the driving experience all the better.”
The Hot and Cold Shop are proud to be involved in such a fantastic project. Congratulations to Aaron and team at Shepparton BMW.
As the company moves towards more electric vehicles, Mr Smith said the technicians become more and more specialised.
Every BMW technician is trained specifically to service, diagnose and repair BMW cars. “Every BMW technician is trained by specialists,” Mr Smith said.
“I’ve always been a piston and cranks mechanic,” he said.
“It’s hundreds of hours of training to handle the diagnostic equipment.” Mr Smith started as an apprentice with BMW almost nine years ago, and has since become a senior technician. He’s now working towards becoming a master technician. “Our updating of knowledge never ends, so the job never gets stale.”
“But the more I’ve been dealing with them [electric cars], I’m getting really excited.” Each car that’s ordered into the dealership gets a once over by the diagnostic team. “We make sure every car is perfect before it leaves the dealership,” Mr Smith said.
TO THE TEAM AT
SHEPPARTON BMW
ON THE RELOCATION TO THE NEW STATE-OF-THE-ART SHOWROOMS
Sales – Service – Installation Free no-obligation on site quotations
CLEAVE’S EARTHMOVING & DRAINAGE CIVIL WORKS HIRE OF:
RESIDENTIAL & COMMERCIAL Shepparton 7965 GV Highway 5823 1955
Benalla Cobram 148 Bridge St East 78 Broadway St 5762 3334 5871 1575
sales@hotandcoldshop.com.au
hotandcoldshop.com.au
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Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
Excavators 3 Tonne • Through to 20 Tonne • Bobcat Hire • Road Profiler Road Grader • Trencher • Back-Hoe Hire 4x4 (Rockbreaker) • Borer 150mm - 1400mm Up To 7m Depth • Roller & Water Cart • Low Loader Float • Truck Hire 2m3 to 50m3 Septic, Sewer & Stormwater Installations • Kerb & Channel - Footpaths Car Parks & Street Scapes • Asphalt & Road Repairs • Flocon • Paveliner Cement & Lime Stabilisation
SERVICING SHEPPARTON & DISTRICTS 20 Wanganui Rd. Shepparton 0407 344 987
A smile means a job well done A BRIGHT, SMILING FACE IS ONLY ONE OF THE MANY SERVICES CASSIE SHEPPARD HAS BEEN PROVIDING IN HER TIME AT SHEPPARTON’S BMW DEALERSHIP. As a service adviser for BMW and now MINI, Mrs Sheppard has been a part of many peoples’ lives within the community.
With a whole range on offer, Mrs Sheppard said she endeavours to find packages that specifically suit customers’ requirements.
“I get to see everyone when they come in, make sure that they’re happy with the service and give them the keys,” she said.
“It offers that comfort in knowing that when they come here, they can get it all done,” she said.
“You hear some amazing stories from people and get to know them — from when they buy their cars, how they’ve progressed and what their families are like.
“They can walk in knowing their services have already been paid for, pretty much get handed the keys and walk out without having any worries because it’s all been covered upfront.”
“It becomes quite a nice, verbal journey to have with them.” Mrs Sheppard said she strived to make customers’ lives just that bit easier. Taking the guesswork out of vehicle maintenance, the dealership offers additional service packages to customers at the purchase of their vehicles.
One key priority for Mrs Sheppard is exceeding not only the customers’ expectations, but her own. “My own personal goal is to always make sure the customer smiles before they go on their way. “To see them walking out happy is always so rewarding.”
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03 5831 1944 | sales@qualityteams.com.au | www.qualityteams.com.au | 27 Benalla Road, Shepparton Shepparton BMW & Shepparton MINI Garage | New Showroom | 2022
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SHEPPARTON BMW and SHEPPARTON MINI GARAGE 7969 Goulburn Valley Highway. Kialla, 3631. Ph (03) 5823 2940.
LMCT 11214