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WHY YOUR DIGITAL MARKETING DOESN’T WORK Your digital consultant’s job is to amplify you and your core message to your chosen audience. But if these three basics are not right, there’s very little they can do for you. I’m not a digital expert, but I have invested in digital strategies for over a decade for my own businesses. Let’s start with YOU. If you lack the confidence to sell yourself and your services, then don’t expect much from any marketing. Invest in yourself before investing in your business. Your self-doubt can manifest in procrastination, poor quality content, and ineffective sales conversations. So even though you may get leads, you may not be able to convert enough of them to reach your goals.
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Secondly, how deep have you empathised with your potential clients? Are they just an avatar or do you know how they feel, what they want, and what kind of person they need to help them? And here’s another thing most people don’t think about: you have a story that makes you choose to do what you do. Are you picking the market that resonates with your story and your uniqueness? And finally, what is your marketing style? I found it hard to do a webinar script that offered very little content for 45 minutes, and strings people along with lots of promises at the end. It may work for many, but that’s just not me. I have a lot of knowledge to share and I don’t mind sharing it. By knowing my style, I can shape my content scripts to fit me and my personality. And that makes marketing fun for me. What about you? Do you know your marketing style? Is marketing fun for you? You can set your expectations towards your digital consultant, but in my view, you need to also own up to your own responsibilities to build a strong foundation to help them get results faster for you. I hope this has helped you. If you want talk more, contact me. I’m happy to give you an objective point of view.
I help dedicated self-employed professionals create a comprehensive marketing approach in only 3 sessions, so they can reach their dream life without wasting time and money. Find out more about The Brave Zone at www.thebravezone.com or book an Initial Discovery Session to get fresh perspectives for your business.
www.thebristolmag.co.uk/subscribe or Tel: 0117 974 2800
Email her at cynthia@thebravezone.com
THE
BR I S T O L MAGAZINE
THEBRISTOLMAG.CO.UK
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SEPTEMBER 2020
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THE BRISTOL MAGAZINE 39
