General Branding | Blue Book All current logos can be found in the Blue Book and Educate Slovakia Branding folder (link can be found on the last page).
AIESEC Brand - page 12 AIESEC logo and its usage can be found in the Blue Book on page 12 - AIESEC Brand. AIESEC logo can be used on any background, but the letters can‘t be transparent.
Brand Architecture - page 16 In order to keep the message that we send to our customers through our materials clear, everytime we talk about our products (in this case GV / ES), we need to use endorsed logo „Powered by AIESEC“ to show that the product we are selling is under AIESEC, but at the same time is not confusing our customers (GV / ES is superior).
Global Volunteer and SGDs - page 31-32 All GV materials need to have GV logo in correct form (color and position) and it can be optionally used in connection with SDG (more info how to use SDGs for promotion can be found in the Blue Book). Global Volunteer logo can be used in white and black version as well.
The logo represents open book as a symbol of education. It is not allowed to write on logo or cover it with other objects. Leave space around it so that it is always distinguishable. The logo can be used with, or without the tagline according to user‘s need.
Usage of logos We differ, which target group we address our materials to. Based on the target group, correct logos are selected. There are 2 main groups - AIESEC (members, EPs) and external environment (enablers - schools; families, municipalities, etc.) Target within AIESEC (opportunity marketing, booklets for EPs) - Global Volunteer and Powered by AIESEC logos (Educate Slovakia logo is optional and depends on the design harmony). Target outside of AIESEC (Host Families, schools, municipalities) - Educate Slovakia and Powered by AIESEC logos (Global Volunteer is optional and depends on the design harmony).
#31AEB5 R:49 G:174 B:181 C:91% M:0% Y:39% K:0% #FF667C R:255 G:102 B:124 C:0% M:81% Y:35% K:0% #52565E R:82 G:86 B:94 C:77% M:69% Y:57% K:13%
(optional)
#CACCD1 R:202 G:204 B:209 C:24% M:18% Y:16% K:0%
RGB - colors used for online versions CMYK - colors used for printed versions
http://bit.ly/2ezwqAl - Blue Book http://bit.ly/2fb7YqU - Educate Slovakia materials Please use the guidelines. In case they are not followed, the consequences (as deďŹ ned in Compendium) will be applied.