And now...
With the current media trend we need to adapt as an organization. Our life is happening online, we cannot share anything except we let our virtual community know about some significant updates in our lives.
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Imagine all the possibilities we can unlock as an organization with the right approach and with understanding our possible customers, we can grow disruptively exponentially. By ongoing learnings and datadriven agile decisions we can easily approach our customer in a way they will be happier and they will be more attracted to our organizatiom than ever before.
5.12. 2017
11.12. 2017
15.12. 2017 – 3.1.2017
15.12. 2017
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3.1. 2017
3.1. 2017
31.7. 2017
in order to have relevant content?
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Have a look at the structure we are offering you
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MCVP DM
Content creation team
Media team
E-mail marketing
Website
Blogs
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Videos
Graphic design
Graphic design
- Instagram is a powerful tool for our organization when it comes to being closer to our customers youth - The content we are gathering from our interns needs to be showcased as the showcasing of real experiences is key for our success
- Catchy pictures, animations and videos will be posted on our Instagram supporting any of our campaigns with link and hashtag buildings - Moreover, you can start something from scratch and care of it as your own (what basically will be â˜ş 7
Place your screenshot here
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Collecting materials from LCs from their EPs
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Market analysis
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Setting up strategy and posting plan for growth of this social media
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Storing analytics and consulting next steps based on it with MCVP DM
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Trainings and knowledge will be delivered
Requirements: trend follower, open minded towards new ideas and determined to try new things Workload: 5-10h per week MoS: % growth of followers
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Place your screenshot here
- Would you be interested in writing down all the stories you are going through but lack of skills is stopping you from it? - Writing blogs and showcasing experience of our EPs is not all and the job is not done yet - SEO optimization helps in search and the content becomes more and more relevant for people that are looking for information about our services and products - And what is better than witnessed experience put on paper? 9
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Gathering materials from LCs, their success stories and stories of EPs
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Adjusting gathered blogs (if needed)
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Posting on AIESEC blog
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Improving SEO
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Understanding of keywords and slightly insights into Google Adwords for taking into consideration
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Trainings and knowledge will be delivered
Requirements: Needs to be a grammar nazi! Slovak and english as well Workload: 2-5h per week MoS: % growth of traffic on our blog, SEO score
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- Are you interested in animation and video content while scrolling Facebook? - You would like to know (or you already know) how to create such content? - Then with digitalization of our environment, we need someone to be our video specialist – video creation, managing our youtube, gif masterpieces, etc...
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Creation of animated sequences
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Creation of gifs
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Creation of attraction videos
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Editing videos gathered by LCs from their EPs in order to use it in attraction phase
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Generating this kind of content for Facebook and Instagram
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Trainings and knowledge will be delivered
Requirements: at least basic knowledge of Premiere Pro (or equivalent) + basic knowledge of After Effects is advantage Workload: 5-10h per week MoS: # of views of our content (social medias), % growth of engagement with our content on fanpage
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- Do you like to have things visually in a way they make sense? - Generating visuals is one of the things that will never change and always needs to improve based on current trends - What you can get out of this is your own portfolio and the ability to see and evaluate the fineness in each and every visual you will ever see
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Creation of graphic materials in Illustrator
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Following graphic trends
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Graphic materials will be used for all the other ESTs – that means adjusting materials within the campaign for various channels – FB, Instagram, website & e-mail marketing
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Trainings and knowledge will be delivered
Requirements: Needs to have at least some previous experience (adobe Illustrator, adobe InDesign, CorelDraw, Paint) Workload: 2-5h per week MoS: # of materials created per one campaign # of materials created per one channel (FB, Instagram, website)
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in order to appear in the right places?
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Have a look at the structure we are offering you
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MCVP B2B
LinkedIn Wizard 17
PR Master
With the current social media trends, partnerships between organizations simply can not rely only on push sales strategies anymore. That is also why we as organization have to evolve and come up with innovative approach how we can attract our company and start-up partners through new ways. One of these
ways is without a doubt LinkedIn, through which, if we set up a strategy and create content for, we can finally adjust our processes to 21st century. 18
- page profile management - creation & execution of pull strategy for start-ups and potential iGE partners - creation & execution of pull strategy & CSR strategy for companies as potential iGT/BD partners - contacting potential organizations for partnerships - creation of editorial calendar for content management
- content creation as support of brand positioning and partners pull strategy
Requirements: proactivity and willingness to learn; intermediate copywriting skills Workload: 10-12h per week MoS: # of leads (potential partners) coming from LinkedIn; # unique impressions/update (views/post); % of followers growth 19
Have you always wondered why the activities that we do and the leadership that we bring to this country are not visible to external environment? Why are we not present at all kind of networking events?
Why we do not cooperate with public figures and influencers more? How come projects like Educate Slovakia do not have any sort of media coverage yet? Well, now is your chance to show us that
you are the right person to change all of this and become master of PR! 20
- research & account management of potential & current media partnerships - research & arranging potential public or media appearances - research and accounting of potential influencers, speakers, social media personalities and public figures
- research and participation in the most relevant public & networking events - obtaining media coverage of national projects - providing or mediating interviews, press releases or any sort of public statements for press or media
Requirements: proactivity; advanced communication & account management skills Workload: 8-10h per week MoS: # of total media appereances; # of total media partners 21
1. What is your motivation to apply for this position? 2. How do you perceive your contribution (and/or if you have any other idea what JD should be, let us know) ?
3. Why do you think online presence is for us so important and why the position you are applying for is important?
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re-create blogpost
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Create visuals supporting promotion of Dutch Nour project
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Readable version (shorten it)
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For Facebook
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Blogpost should have added value and call to
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For Instagram
action 3.
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(don‘t forget for each social media there is different
provide proposed keywords
size of content)
Create video with added value
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Create posting plan for two weeks for Instagram
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Supporting summer internships
supporting summer internships
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Can be animated or recorded at home
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Should have the main message
what time to post it and with planned results (views,
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You are free in your creativity
engagement, likes, shares...)
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What kind of content it should have, which day, at
Create draft strategy for using Instagram during summer peak promotion of oGV
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KPIs, how will you engage followers and get new
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Analyze digital environment of LinkedIn page of AIESEC in Slovakia (admin access with page analytics based on request). Suggest strategy for LinkedIn page of AIESEC in Slovakia for upcoming 6 months covering. The strategy should contain:
1. key objectives, expected outcomes 2. key action steps 3. basic editorial calendar with particular target group to which is particular content targeted
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Create a media coverage strategy of
Educate Slovakia 2018. •
Create partnership proposal booklet for media of your choice (print, televison, radio). It should cover: 1. Value proposition of the partnership 2. List of projects and activties media can cover 3. Basic scope with main activities of media coverage (what exactly the coverage should look like)
Your application should have: -
Answers for all the questions in general questionnaire (for both teams)
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Answers for all the questions in specific questionnaire for your chosen position
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Should be comprimed in .zip or .rar – you can choose the form of your application, but it needs to be understandable (Word, ppt, pdf...)
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Should be named: NAME_SURNAME_POSITION.zip (e.g. VLASTIMIL_VANCO_GRAPHICDESIGNER.zip
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For online marketing team – send the application to: miriam.kolesova@aiesec.sk
For branding team – send the application to: vlastimil.vanco@aiesec.sk
In case of any kind of questions, owners of destination email addresses will gladly provide you with some hints ;)