RCTM 2017 report additional retention part
“
We want to make data-driven decisions in all our actions we take and in order to raise next generation aware of their own actions and their ability to prevent and learn from the past.
Number of applications 500 450 400
Dated from 18th of August until 8th of October
350 300 250 436
200 150 100 50
90
7
0 August
September
October
4%
1%
2%
1% 3%
MARKET ANALYSIS
9% 7%
82%
1. bachelor
2. bachelor
3. bachelor
1. master
2. master
graduated
not specified*
* Not filled in spreadsheet, mostly offline people
Applicants according to university
3%
Ekonomická univerzita v Bratislave
13%
Others
21%
1%
Slovenská poľnohospodárska univerzita v Nitre STU Technická Univerzita v Košiciach
9% 2%
Trnavská Univerzita Univerzita Komenského
6%
Univerzita Konštantína Filozofa v Nitre
1%
14%
3%
1%
Univerzita Mateja Bela Univerzita Pavla Jozefa Šafárika, Košice Univerzita sv. Cyrila a Metoda Žilinská univerzita v Žiline
26%
Offline : online applications results
How did you find out about our opportunity? 7,12% 12,12%
5,19%
22%
6,73%
off
0,38%
0,38%
on
0,38%
5,77%
78%
0,19% 2,88%
Market division
0,96%
3% 16%
1,15%
9% 23%
20%
59,62% 27%
2% BB
BA
CU
KE
NR
TT
ZA
class shout
enrollment
events
Friends
infostand
internship
other
previous member
university website
Web AIESEC
Message
Message
Absolute number of applications 180
165
160 140
128
125
120
118
120 100
141
129
107
100
84
80 60
80
50
40 18
20
13
0 BB
BA
CU
KE Plan
Reality
NR
TT
ZU
Conclusion Start with research about timing of enrollment in advance (in some universities it was already during summer time – for example Žilina University)
Better planning & looking at data from previous years (some LCs planned higher numbers in weeks when they didn’t have enough activities)
Infostand should be visual attractive and aligned with the message of RCTM and brand positioning of organization + good to use some activities for attraction of people
Have more than 2 people on events for efficiency
Better communication with universities, agreement about events in advance
Plan exact number of sign-ups from each event and activity (offline & online as well
Make class shouts based on connection between experience in AIESEC and knowledge in university Use materials only from current campaign (it looks unprofessional and misaligned when we use different grafics and everything)
Membership
At the beginning we decided to strive for
191 new
members. Now is the time to face the real
membership
data of this Autumn Recruitment.
Overall Absolute Number of New Members PLAN vs. REAL 60 50 40 30 20 10 0 BA
BB
CU New members - PLAN
KE
NR New members - REAL
TT
ZU
2%
16%
67
12%
new members
attended
21%
0% (KE)
22%
LIC
27%
BA
BB
CU
KE
NR
TT
ZU
0% (ZU) 11%
46 new members
attended
31% 15%
2%
DARE
15%
26%
BA
BB
CU
KE
NR
TT
ZU
Evolution of membership in all induction period 60 50 40 30 20
10 0
BA
BB
CU
New members selected overall
New members before LIC
Attendance at LIC
Attendance at DARE
Absolute number of new members after Induction Period
Evolution of membership in all induction period 30 25 20 15 10 5 0 KE
NR
TT
New members selected overall
New members before LIC
Attendance at LIC
Attendance at DARE
Absolute number of new members after Induction Period
ZU
# of new members 35 30 25 20 15 10 5 0 BA
BB
CU
KE # of new members
NR
TT
ZU
From
157 members selected 54 members left.
Most of the reasons were related to lack of time to commit to AIESEC, not seeing the relevance of it for their future or they claim that our organization is not according their values.
157 members selected 67 members attended LIC and 46 attended DARE.
From
After the induction period the overall absolute number of
new members selected is
103.
National RCTM Flow in numbers 1. Membership
2.LIC Attendance
How many new members we selected during Autumn RCTM
% of new members attending LIC
157 4.Current Membership How many new members are now in the LCs
3.DARE Attendance % of new members attending DARE
So how does it look like 5 months after?
BA
BB
CU
KE
NR
TT
N° of MMBs after LIC
32
20
30
10
9
12
Applicants for leadership positions
9
6
10
0
2
3
FM
16
5
12
6
5
7
RR
42%
25%
33,3%
40%
33,3%
33,3%
Productivity
0.31
0.15
0.46
-
1.8
0.5
Newies now
11
5
10
4
3
4
35 30 25 20 15 10 5 0 BA
BB
CU
KE
NR
TT
N° of MMBs after LIC
Applicants for leadership position
Fullmembers
Newies now
Recruitment responsibles: Miriam Kölešová MCVP Digital Marketing miriam.kolesova@aiesec.sk
BA
BB
ZU
Lea Benková LCVP B2C&CXY&TM lea.benkova@aiesec.sk
Cristina Maria Vlad MCVP TM cristina.vlad@aiesec.sk
CU
Michal Školík LCVP TM&B2C michal.skolik@aiesec.sk
Marián Šotek LCVP TM&B2C marian.sotek@aiesec.sk
TT
Ema Mária Ondrušková LCVP B2C & CXY ema.ondruskova@aiesec.sk Viktória Šúšová LCVP TM viktoria.susova@aiesec.sk
Anna Kotova MCVP B2C & CXY anna.kotova@aiesec.sk
NR
Miriam Adásková LCVP B2C miriam.adaskova@aiesec.sk Radka Činčurová LCVP TM radka.cincurova@aiesec.sk
KE
Alexandra Bartová TLD B2C alexandra.bartova@aiesec.sk Roman Polák LCVP TM roman.polak@aiesec.sk
Boris Kimák LCVP B2C&CXY boris.kimak@aiesec.sk
Jozef Mičuch LCVP Finance & TM jozef.micuch@aiesec.sk
Recruitment retention report Autumn 2017