RCTM17 Retention report

RCTM 2017 report additional retention part

“

We want to make data-driven decisions in all our actions we take and in order to raise next generation aware of their own actions and their ability to prevent and learn from the past.

Number of applications 500 450 400

Dated from 18th of August until 8th of October

350 300 250 436

200 150 100 50

90

7

0 August

September

October

4%

1%

2%

1% 3%

MARKET ANALYSIS

9% 7%

82%

1. bachelor

2. bachelor

3. bachelor

1. master

2. master

graduated

not specified*

* Not filled in spreadsheet, mostly offline people

Applicants according to university

3%

Ekonomická univerzita v Bratislave

13%

Others

21%

1%

Slovenská poľnohospodárska univerzita v Nitre STU Technická Univerzita v Košiciach

9% 2%

Trnavská Univerzita Univerzita Komenského

6%

Univerzita Konštantína Filozofa v Nitre

1%

14%

3%

1%

Univerzita Mateja Bela Univerzita Pavla Jozefa Šafárika, Košice Univerzita sv. Cyrila a Metoda Žilinská univerzita v Žiline

26%

Offline : online applications results

How did you find out about our opportunity?

7,12% 12,12%

5,19%

22%

6,73%

off

0,38%

0,38%

on

0,38%

5,77%

78%

0,19% 2,88%

Market division

0,96%

3% 16%

1,15%

9% 23%

20%

59,62% 27%

2% BB

BA

CU

KE

NR

TT

ZA

class shout

enrollment

events

Facebook

Friends

Google

infostand

internship

other

previous member

university website

Web AIESEC

Message

Message

Absolute number of applications 180

165

160 140

128

125

120

118

120 100

141

129

107

100

84

80 60

80

50

40 18

20

13

0 BB

BA

CU

KE Plan

Reality

NR

TT

ZU

Conclusion Start with research about timing of enrollment in advance (in some universities it was already during summer time – for example Žilina University)

Better planning & looking at data from previous years (some LCs planned higher numbers in weeks when they didn’t have enough activities)

Infostand should be visual attractive and aligned with the message of RCTM and brand positioning of organization + good to use some activities for attraction of people

Have more than 2 people on events for efficiency

Better communication with universities, agreement about events in advance

Plan exact number of sign-ups from each event and activity (offline & online as well

Make class shouts based on connection between experience in AIESEC and knowledge in university Use materials only from current campaign (it looks unprofessional and misaligned when we use different grafics and everything)

Membership

At the beginning we decided to strive for

191 new

members.

Now is the time to face the real

membership

data of this Autumn Recruitment.

Overall Absolute Number of New Members PLAN vs. REAL 60 50 40 30 20 10 0 BA

BB

CU New members - PLAN

KE

NR New members - REAL

TT

ZU

2%

16%

67

12%

new members

attended

21%

0% (KE)

22%

LIC

27%

BA

BB

CU

KE

NR

TT

ZU

0% (ZU) 11%

46 new members

attended

31% 15%

2%

DARE

15%

26%

BA

BB

CU

KE

NR

TT

ZU

Evolution of membership in all induction period 60 50 40 30 20

10 0

BA

BB

CU

New members selected overall

New members before LIC

Attendance at LIC

Attendance at DARE

Absolute number of new members after Induction Period

Evolution of membership in all induction period 30 25 20 15 10 5 0 KE

NR

TT

New members selected overall

New members before LIC

Attendance at LIC

Attendance at DARE

Absolute number of new members after Induction Period

ZU

# of new members 35 30 25 20 15 10 5 0 BA

BB

CU

KE # of new members

NR

TT

ZU

From

157 members selected 54 members left.

Most of the reasons were related to lack of time to commit to AIESEC, not seeing the relevance of it for their future or they claim that our organization is not according their values.

157 members selected 67 members attended LIC and 46 attended DARE.

From

After the induction period the overall absolute number of

new members selected is

103.

National RCTM Flow in numbers 1. Membership

2.LIC Attendance

How many new members we selected during Autumn RCTM

% of new members attending LIC

157 4.Current Membership How many new members are now in the LCs

3.DARE Attendance % of new members attending DARE

So how does it look like 5 months after?

BA

BB

CU

KE

NR

TT

N° of MMBs after LIC

32

20

30

10

9

12

Applicants for leadership positions

9

6

10

0

2

3

FM

16

5

12

6

5

7

RR

42%

25%

33,3%

40%

33,3%

33,3%

Productivity

0.31

0.15

0.46

-

1.8

0.5

Newies now

11

5

10

4

3

4

35 30 25 20 15 10 5 0 BA

BB

CU

KE

NR

TT

N° of MMBs after LIC

Applicants for leadership position

Fullmembers

Newies now

Recruitment responsibles: Miriam Kölešová MCVP Digital Marketing miriam.kolesova@aiesec.sk

BA

BB

ZU

Lea Benková LCVP B2C&CXY&TM lea.benkova@aiesec.sk

Cristina Maria Vlad MCVP TM cristina.vlad@aiesec.sk

CU

Michal Školík LCVP TM&B2C michal.skolik@aiesec.sk

Marián Šotek LCVP TM&B2C marian.sotek@aiesec.sk

TT

Ema Mária Ondrušková LCVP B2C & CXY ema.ondruskova@aiesec.sk Viktória Šúšová LCVP TM viktoria.susova@aiesec.sk

Anna Kotova MCVP B2C & CXY anna.kotova@aiesec.sk

NR

Miriam Adásková LCVP B2C miriam.adaskova@aiesec.sk Radka Činčurová LCVP TM radka.cincurova@aiesec.sk

KE

Alexandra Bartová TLD B2C alexandra.bartova@aiesec.sk Roman Polák LCVP TM roman.polak@aiesec.sk

Boris Kimák LCVP B2C&CXY boris.kimak@aiesec.sk

Jozef Mičuch LCVP Finance & TM jozef.micuch@aiesec.sk

Recruitment retention report Autumn 2017