The Millionaire Real Estate Agent by Gary Keller

Page 47

MYTHUNDERSTANDINGS “Whether you think you can or think you can’t, you’re right.” Henry Ford

SIX MYTHUNDERSTANDINGS BETWEEN YOU AND HIGH ACHIEVEMENT Over the course of my life, I’ve come to believe in the wisdom of Dr. Karl Menninger, who pointed out that in his experience “fears are educated into us, and can, if we wish, be educated out.” The Millionaire Real Estate Agent models we reveal in this book embody basic principles that we believe are fundamental to real estate sales success at a high level. They represent the core activities that must be successfully and consistently done before massive sales achievement can be attained. But before we tackle these concepts, I believe you need to examine some of your core beliefs about success. How real or unreal they truly are, and how they may impact your chances for success. At best, your beliefs can lead to great confidence, and, at worst, they can lead to extreme doubt. If I’ve learned anything, it’s that if allowed to exist, doubts can truly undermine your confidence, your actions, and ultimately your dreams. Mark Twain’s familiar story about cats and hot stoves is a great example of the power of beliefs and fears. Twain famously remarked, “We should be careful to get out of an experience all the wisdom that is in it—

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3. Train and Consult

11min
pages 164-171

Model Four: Your Organizational Model

1min
page 158

The Three Key Areas of Your Budget Model

7min
pages 153-157

Model Three: Your Budget Model

1min
page 152

Model Two: Your Lead Generation Model

4min
pages 133-135

The Three Key Areas of Your Economic Model

4min
pages 130-132

Earn a Million—Stage 2

10min
pages 119-127

Model One: Your Economic Model

1min
page 129

The Four Fundamental Models of Real Estate Sales Success

1min
page 128

The Eight Goal Categories of the Millionaire Real Estate Agent

15min
pages 107-118

Listings—The High-Leverage, Maximum-Earning Opportunity

3min
pages 101-102

Leverage—The Who, How, and What of Real Estate

6min
pages 103-106

Leads—Lead Generation vs Lead Receiving

3min
pages 99-100

3.Think Possibilities

26min
pages 81-96

The Three L’s of the Millionaire Real Estate Agent

2min
pages 97-98

The Nine Ways a Millionaire Real Estate Agent Thinks

15min
pages 71-80

Think a Million—Stage 1

6min
pages 67-70

Myth Six: “Having a goal, and not fully realizing it is a negative thing

5min
pages 61-66

Myth Five: “My clients will only work with me— only I can deliver quality service

3min
pages 59-60

Myth Three: “It would take too much time and effort— I would lose my freedom

2min
pages 55-56

Myth Four: “It’s too risky. I’ll lose money

3min
pages 57-58

Introduction

6min
pages 25-30

SixMythUnderstandings Between You and High Achievement

2min
pages 47-48

Preface

6min
pages 21-24

Part One: Charting the Course

20min
pages 31-46

Myth Two: “It can’t be done in my market

3min
pages 53-54
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