I could afford that risk. What happened was by the end of
“When I hired an assistant, my business took off. My advice is don’t try to do it all yourself. Go get people.”
three months profits had increased more than enough to cover
Jill Rudler Millionaire Real Estate Agent Westerville, OH Sales volume—$58 million
the additional $2,500 a month in increased costs. By the end of the year, even after the additional $30,000 I’d invested in wages, our net profits were still markedly higher than the previous year. Any dollar you spend that increases your net profits is ultimately a dollar well invested. For one person that dollar represents cost. For another it represents an investment. Millionaire Real Estate Agents understand the difference between costs and investments. They play Red Light, Green Light and add costs incrementally, hold them accountable to incremental gains, and then and only then, move forward. Overcoming the “It’s too risky” MythUnderstanding is about evaluation, engagement, and patience.
THE FIFTH COMMON MYTHUNDERSTANDING MYTH: MY CLIENTS WILL ONLY WORK WITH ME— ONLY I CAN DELIVER QUALITY SERVICE. TRUTH: YOUR CLIENTS AREN’T LOYAL TO YOU; THEY ARE LOYAL TO THE STANDARDS YOU REPRESENT. To tell you the truth, this is probably the number one reason great real estate agents don’t succeed to their highest potential. To become a Millionaire Real Estate Agent you will have to hire additional help. Some Millionaire Real Estate Agents have small staffs. Others have six or more
MythUnderstandings
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