THINK A MILLION
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“Some men see things as they are and say, ‘Why?’ I dream things that never were and say, ‘Why not?’ ” George Bernard Shaw
Earn Think LEADS
BUILDING A TWENTY-LANE HIGHWAY FOR YOUR FUTURE
Figure 1
How you think matters. How you think in the beginning really matters. Having learned this early in my career when I faced an uncertain future brought on by the late 1980s shift in the real estate market, I vowed to make thinking my first action step. And I was immensely rewarded. One small example of how thinking first changed my actions was in how I started answering my telephone. I had the ambition of building a large real estate business but had only two local real estate offices and no immediate prospects for more. Nonetheless, I began answering my phone with the line “national office.” I know this may have sounded brazen, but it was amazing how this simple act created incredible positive momentum, enthusiasm, and credibility for my long-term goals. There is no question that it contributed to our success. At about the same time, by thinking first, we also saw the future need for and created right up front some basic operating infrastructures that
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