The Millionaire Real Estate Agent by Gary Keller

Page 71

THE NINE WAYS THE MILLIONAIRE REAL ESTATE AGENT THINKS About one-third of the Think a Million formula is attitude and perspective. Now, don’t be mistaken. The Nine Ways is not just a rehashing of popular clichés about positive thinking and affirmations. We’ve learned that when you’re looking to change your habits, you need to be more precise and a little more on purpose. A mechanic can’t tune an engine based on a generic statement like, “The engine makes a funny sound.” If you offer that up in the garage, a good mechanic will ask you whether it is it a grinding noise or a high-pitched whir, when the car makes the sounds, and when the vehicle first started showing signs of trouble. Just like the successful mechanic, if you want to improve the way you think about your real estate career, you’ll have to start by zeroing in on some key specifics. In breaking down the way the Millionaire Real Estate Agent thinks into nine specific categories, two categories—Think Powered by a Big Why and Think Big Goals and Big Models—clearly stood out from the rest as foundational mind-sets that almost all top real estate agents have in The Nine Ways the Millionaire Real Estate Agent Thinks 1. Think Powered by a Big Why

FOUNDATIONAL

2. Think Big Goals and Big Models 3. Think Possibilities 4. Think Action 5. Think Without Fear 6. Think Progress

SUPPORTIVE

7. Think Competitively and Strategically 8. Think Standards 9. Think Service Figure 2

Think a Million

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3. Train and Consult

11min
pages 164-171

Model Four: Your Organizational Model

1min
page 158

The Three Key Areas of Your Budget Model

7min
pages 153-157

Model Three: Your Budget Model

1min
page 152

Model Two: Your Lead Generation Model

4min
pages 133-135

The Three Key Areas of Your Economic Model

4min
pages 130-132

Earn a Million—Stage 2

10min
pages 119-127

Model One: Your Economic Model

1min
page 129

The Four Fundamental Models of Real Estate Sales Success

1min
page 128

The Eight Goal Categories of the Millionaire Real Estate Agent

15min
pages 107-118

Listings—The High-Leverage, Maximum-Earning Opportunity

3min
pages 101-102

Leverage—The Who, How, and What of Real Estate

6min
pages 103-106

Leads—Lead Generation vs Lead Receiving

3min
pages 99-100

3.Think Possibilities

26min
pages 81-96

The Three L’s of the Millionaire Real Estate Agent

2min
pages 97-98

The Nine Ways a Millionaire Real Estate Agent Thinks

15min
pages 71-80

Think a Million—Stage 1

6min
pages 67-70

Myth Six: “Having a goal, and not fully realizing it is a negative thing

5min
pages 61-66

Myth Five: “My clients will only work with me— only I can deliver quality service

3min
pages 59-60

Myth Three: “It would take too much time and effort— I would lose my freedom

2min
pages 55-56

Myth Four: “It’s too risky. I’ll lose money

3min
pages 57-58

Introduction

6min
pages 25-30

SixMythUnderstandings Between You and High Achievement

2min
pages 47-48

Preface

6min
pages 21-24

Part One: Charting the Course

20min
pages 31-46

Myth Two: “It can’t be done in my market

3min
pages 53-54
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