Merchandising in Garments sector Introduction The textile and garments industry is booming in Bangladesh, especially after elimination of the global quota system. Presently India exporting garments to more than 70 countries including US, EU, Latin America, and Middle East. Last year, garments export was nearly $3500 million and about 700 million pieces. The main competitors of Bangladesh are countries like Chain, India, Sri-Lanka, Hong Kong, Thailand etc. The Bangladeshi garment industry is gaining ground in the world market at breakneck speed, but still not flourished at its fullest extent. Already the resources are available plentiful with a powerful foundation of fabric and spinning sector to support. The key factors behind this low technological development, lower output, cut throat competition, high raw material cost, inadequate infrastructure, traditional productivity, unfavorable regulatory policies, and globalization impact. However, there is a fair list of producers, suppliers, and exporters that are fully acknowledged with regulatory policies and formalities, international marketing policies and procedures. The only concern is in executing their productivity initiatives, and with order deadlines. Now days, major companies are adopting merchandising concepts, which comply with all procedures to execute and dispatch the shipment on time. Merchandisers are serious in the success of any garment retail business. They provide the right products at the right time, enabling a company to match with latest market trends and meet the market demand. In the merchandising concept, time management is a gig to manage one’s time properly, so he can focus on value adding actions. Today’s garments merchandisers have to move with frequent changes in demand and the developing technologies utilized in manufacturing and production. To find out customer requirements, they regularly visit retail outlets, and come up with latest updates from frontline staff. In order to keep an eye on developments in sourcing, site visits are made every week to mainland factories to meet suppliers and study production. In garment merchandising, there is no specific rule, so it’s important to able to think on one’s feet. Objective of the study It is said that, “where there is no objective, there is no way to do something.” So that is any task, objective less, is performed- like to run behind the “Luminous Marsh- Gas or Ray of False Hope.” So any task, whatsoever, should be performed depending on any specific objective. This study is not out of above concept. However, the objectives depending on which the research study will be performed are as follows. 1. Understanding sample order.
5. Solving shortage problem.
2. Managing order route production timetable.
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3. Using route activities.
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4. Submitting pre-production sample. Limitation of the study
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6. To know the market demand & position. 7. To know about competitor. 8. Communicating with people and buyer.
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