Experiential Learning Beyond the classroom, I strive to provide my students with numerous experiential learning opportunities. Since starting at Virginia Tech, I have collaborated with students on grant research projects, overseen interdisciplinary group projects, and from 2011–14 ran FourDesign, which is a student-run, faculty-led graphic design firm (fourdesign.co). I’ve included some examples on the next few spreads. Additionally, I have taught a range of undergraduate and graduate courses, and I will share examples from those later in this publication.
meaghan dee student work examples
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houston, texas
NASA S.U.I.T.S. AR interface Along with creative technologies faculty Wallace Santos Lages and Phat Nguyen, I served as a faculty advisor on the 2019 NASA S.U.I.T.S. (Spacesuit User Interface Technologies for Students) design challenge. We designed and created space suit information displays within an augmented reality environment. Our mission was to develop a user interface, utilizing the Microsoft HoloLens, which enables astronauts to finish a task more efficiently by providing a set of instructions via the display environment (audibly, visually, etc.). From April 15–19 we competed against eleven other universities on site at the NASA Johnson Space Center in Houston, Texas. During this time, we conducted user tests with AR/VR specialists and a Space Architect. We also gave presentations and poster demonstrations at NASA and Microsoft. Our team was comprised of a diverse group of students from computer science, creative technologies, engineering, and graphic design.
nasa s.u.i.t.s. augmented reality interface design | 2019
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dubai, united arab emirates
FutureHAUS app Since 2014, I have been a part of a team at Virginia Tech working on the FutureHAUS, a revolutionary prototype for the home of the future, which demonstrates how digital technologies, cutting-edge products, and smart building designs can unite to make our homes more responsive to our future needs and ways of living. Our design team’s role has been to collaborate with faculty and students to develop the branding and materials for the project (such as for the 2018 Solar Decathlon in Dubai, in which Virginia Tech came in first) and to create the visual interface design for control tablets and displays. Specifically, I acted as the faculty advisor and art director. I was fortunate to work with a wonderful group of undergraduate students: Julia Rater Card, Izzy Cruz, Charlotte de Wolfe, and Tam Hoang. Additionally, this project was made possible by grant support from the Virginia Tech Institute for Creativity, Arts, and Technology and the Center for Human Computer Interaction. This project won a Bronze award in Multimedia / Interactive Media in the 2018 International Design Awards and a Silver in the 2019 Indigo Design Awards.
futurehaus app | 2018
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washington, d.c.
Howard Theatre walk of fame Alongside Professor Emeritus Steve Bickley, I was a part of one of three finalist teams for the Howard Theatre’s Walk of Fame competition, which honored various performers who had performed at the nation’s oldest black theatre. We presented our design, which was based on the architecture of the theatre, to the D.C. Commission for the Arts. In addition to creating a signage design option, we also created a mock-up for a mobile-compatible website. I worked with two undergraduate students, Tessa Meyer and Mia Watson, on the design of the website, which featured music by each of the Walk of Fame honorees (including James Brown, Ella Fitzgerald, etc.).
howard theatre walk of fame | 2016
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blacksburg, virginia
Type Hike poster + exhibition This project was based on Type Hike, which is a collaborative non-profit design project that celebrates and supports the outdoors through typography. It was created by David Rygiol and James Louis Walker. The project was born from the belief that all designers are obligated to use their talent and ability to make the world a more beautiful place. In my Advanced Typography class, students were asked to select a park, monument, place, or museum and explore ancient lore, mysterious happenings, religious relationships, current purpose, factoids, and personal stories – they were then asked to design a poster with these elements taken into consideration. We had an exhibition of the project, in a collaboration with a motion graphics class, entitled “Words Matter.” The show ran from April 10 to May 17, 2019 in the Perspective Gallery in Blacksburg, Virginia.
type hike poster + exhibition | 2019
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cornuda, itlay
Tipoteca letterpress workshop Every other year since 2015, I have co-led a group of students on a summer study abroad trip to Italy and Switzerland. One of the highlights of this experience is a 2-day intensive letterpress workshop at Tipoteca in Cornuda, Italy. Along with the help of Sandro Berra, we bring in the master printer, Lucio Passerini, to conduct this workshop with our students. Students learn to hand set both wood and lead type as well as how to ink and operate a press.
tipoteca letterpress workshops | 2015, 2017, 2019
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blacksburg, virginia
CAUS 50th box set During my time as Director of FourDesign (a student-run, faculty-led graphic design agency at Virginia Tech), I oversaw and contributed to the design of a series of books for the College of Architecture and Urban Studies’ 50th Anniversary. We collected hundreds of articles, charts, and images for these publications and created packaging for the limited edition box set. The CAUSe for Engagement and CAUSe for Learning books each won an American Graphic Design Award from GD USA and each received a Gold ADDY at the Western Virginia Advertising Awards. The Box Set also received a Gold ADDY and was given the Judges Choice Award at both the regional and district award ceremonies. The piece also received an honorable mention at AIGA’s GRADE 7 Awards. The CAUSe for Learning book earned the Fibermark Specifier Award in the 21st Annual Specifier Awards.
college of architecture + urban studies 50th anniversary box set | 2012–14
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fourdesign
FourDesign logo designs
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During my time as Director of FourDesign we branded many real-world clients, including:
•• •• •• •• •• •• •• •• ••
various clients logo design | 2011–14
Studio Stem The Office of Assessment and Evaluation Dairy Science The North End Center Chari-T’s Pamplin College of Business’s 50th Anniversary The Kohl Centre The Global Forum on Urban and Regional Resilience Greening of Cities
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fourdesign
FourDesign various projects
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•
Here are some of the others projects created by FourDesign when I was Director.
•• The Brother’s Mueler exhibition catalog •• “A Graphic Design Student’s Guide to Freelance” book cover •• “Watch It!” video art catalog •• The Candy Depot App (one in a series of three apps) •• Public Health flier •• Dean Carter’s exhibition catalog
various clients editorial and app design | 2011–14
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meaghan dee examples of student work
Graduate Research During my time at Virginia Tech, I have served on five Creative Technologies MFA committees (three times as committee member and twice as chair) and on one Interdisciplinary Ph.D. committee. Seen on the next pages are a few examples of the students’ research.
graduate research projects virginia tech
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02|10
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Project Two
Mensa
Project One
Lyra
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meaghan dee examples of student work
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Project Three
Vela
Evan Merkel thesis
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Evan Merkel’s thesis, Systema, was a three-part creative coding exploration
04|46
of generative typography and pixel-based image manipulation. The thesis is composed of three distinct projects named Lyra, Mensa, and Vela, respectively, that investigate and demonstrate the advantages and drawbacks of generative graphic design. Committee Chair
graduate research projects virginia tech
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Megan Walker thesis
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Megan Walker’s thesis, bipolar[i].discuss( );, uses the medium of computer language to explore the chaos underlying Bipolar I Disorder, an enigmatic and disruptive illness. Using creative coding to generate a series of abstract systems representing human traits, she explored the common truth that pervades the seemingly randomness of mental illness and how we all break in the same ways. Committee Chair
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meaghan dee examples of student work
Gareth Griffith thesis
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Through the use of biometric data and audio recordings, Gareth’s research explored the body as it engages the concert environment. With the help of wearable technology and digital audio recording devices, data from four concerts was documented. Additionally, he recorded personal reflections at the conclusion of each concert to serve as the qualitative data and a point of comparison between the quantitative recordings. These recordings were then used in the construction of an interactive data visualization that allows further exploration of the data collected by a means of a visual interface. Committee Member
graduate research projects virginia tech
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VISUAL IMPRINTS
UNDERSTANDING LOCATION DATA THROUGH INFORMATION ARCHITECTURE
Christina Lidwin thesis
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This thesis was an exploration into how location data is collected, visualized, and understood by people with varying degrees of data literacy. Through the design and development of the Android application Data Atlas, Lidwin’s research utilizes aspects of information architecture to illustrate how we as a society might come to better understand what technologies and applications record personal data and how collected information can be seen and used. The exploration also illustrates how creative technologists can contribute to
CHRISTINA LIDWIN
societal questions on data literacy and user privacy as well as create work as a part of the quantified self movement. Committee Chair
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meaghan dee examples of student work
Rachel Robinson thesis
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Rachel Robinson designed Allo, which is short for “allomother” - anyone other than the biological mother taking care of an infant for a period of time. Allo’s aim is to empower Neonatal Intensive Care Unit (NICU) parents by giving them control, knowledge, and direct access to their infants’ care. Through her research, Robinson found that most caretakers had access to a cell phone, and as such, she determined that an app would be the easiest way to regularly update families. Committee Member
graduate research projects virginia tech
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meaghan dee examples of student work
Student Work Next are samples of student work from the wide range of classes I have taught, since starting at Virginia Tech, including the following: Advanced Typography (S2016, S2019) Advanced Visual Communication Design One (F2016, F2017, F2018, F2019) E-Portfolio (F2013, F2014, F2015) Experimental Editorial Design (S2016) Experimental Typography Independent Study (S2012, S2013) Experimental Typography & Lettering (F2018) FourDesign (F2011, S2012, F2012, S2013, F2013, S2014) Graduate Seminar (S2017) Hand Lettering (F2015, F2016) Intermediate Graphic Design Two (F2011, F2012, F2014) Package Design (F2011, S2012, S2014, S2017) Posters, Printing + Promotions (F2017) Study Abroad (Summer 2015, 2017, 2019) Typography One (S2012, S2013, S2015) Typography Two (F2012, F2017, F2019) Typography Three (S2014, S2015)
courses taught
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Invisible as music
as positive as sound
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meaghan dee examples of student work
Resonance poster
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Students in Advanced Visual Communication Design were asked to create a poster while reflecting upon resonance. They were provided with two definitions: 1. The quality of being deep, full, and reverberating, or 2. The ability to evoke or suggest images, memories, and emotions. They were asked to think about something, someone, some time, or some experience that resonated with them and find a way of visually expressing those thoughts. They were also provided a reflection from Phil Meggs, “Perhaps the most important thing that graphic design does is give communications resonance, a richness of tone that heightens the expressive power of the page. It transcends the dry conveyance of information, intensifies the message, and enriches the audience’s experience. Resonance helps the designer realize clear public goals: to instruct, to delight, and to motivate.” Posters were exhibited at the Moss Arts Center at Virginia Tech as part of a Senior Exhibition of work. • Hom Ho • Seth McDuffie • Hana Lee • Kate Cashwell • Brooke Hammack • Mia Watson • Rebekah Seiler
advanced visual communication design resonance poster
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THE ULTIMATE MISSION FOR DISCOVERY
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meaghan dee examples of student work
advanced visual communication design resonance poster
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meaghan dee examples of student work
Web Design elective
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By team teaching web / interaction design with my colleague, Patrick Finley, we were able to engage students at multiple levels of web design. We had the more advanced students re-design a news website and create a mobile version of the site as well. For the introductory level students, we had them create a one-page scrolling site. • Vina Shen – Daily News • Ellen Duvall – The Guardian • Mia Watson – Rolling Stone • Tam Hoang – Frida Kahlo (Awarded a Gold ADDY for this design) • Izzy Cruz – Hurricanes
web / interaction news site redesign and one-page scrolling site
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meaghan dee examples of student work
Ira Glass installation
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My hand lettering class pitched an idea to the Moss Arts Center to do an installation across stairs and windows of an Ira Glass quote that resonated with them: “Nobody tells this to people who are beginners, I wish someone told me. All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of people never get past this phase, they quit. Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know its normal and the most important thing you can do is do a lot of work. Put yourself on a deadline so that every week you will finish one story. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions. And I took longer to figure out how to do this than anyone I’ve ever met. It’s gonna take awhile. It’s normal to take awhile. You’ve just gotta fight your way through.” This was part of an installation at the Moss Arts Center at Virginia Tech, December 2016 to January 2017.
hand lettering installation
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meaghan dee examples of student work
Self-Promotional Materials In their senior year, Graphic Design students are required to take a course called Advanced Visual Communication Design (formerly Electronic Portfolio). In this class they create a personal brand, résumé, business card, website, and a self-promotional item. Students also work on identifying companies they might be interested in working for—and they begin preparations for their Senior Show. In addition, we develop a capstone project. Seen here are some of the websites and promotional materials. • Zach Green – Website • Briana Marshall – Printed mini-portfolio • Chris Brown – Website • Seth McDuffie – Deck of cards
advanced visual communication design self-promotional materials
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meaghan dee examples of student work
Ornamental Letter
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In Hand-Lettering, students were each assigned a Grimms Fairy Tale and asked to create an ornamental letter based on the content of the story. For this assignment, students used a trace-paper methodology (that was demonstrated in class) to build-up and develop their designs. • Rebekah Seiler – Little Red Cap • Brooke Hammack – Little Red Cap • Seugmni Kwon – Rapunzel • Rebecca Zimmerman – The Star Money • Hom Ho – The Devil with the Three Golden Hairs I shared my full project prompt and findings on the AIGA’s Design Teaching Resource (https://teachingresource.aiga.org).
hand lettering ornamental letter
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meaghan dee examples of student work
Kit packaging
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Students in Packaging were asked to select a situation that could benefit from an on-the-go kit. System design forces a situation in which branding must be applied across a variety of objects, while maintaining brand integrity and consumer recognition. Students began by researching the situation and competitors. They then developed a brand and applied it to their kit items. • Kyle Waldrop – Sneaker Fresh • Charlotte de Wolfe – Alchemy Brewing (Received an Adobe Design Achievement award) • Sammi Keck – Portfolio Review Survival Kit • Malcolm Simmons – Bite (Featured on the Dieline) • Daniel Kagan – Coastside Crab Co.
packaging kit
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meaghan dee examples of student work
Card Design hand lettering
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Near the end of the semester in Hand-Lettering, I gave more open-ended prompts. Seen here is the result of a two-week project. Students were asked to create a hand-lettered card that could be reproduced. They could choose any occasion and made up their own copy for the assignment. For the final submission, students had to mail the card to me (and an additional copy to a person of their choosing). In doing so, students had to consider paper and envelope selection and how to hand-letter the address information. • Rebekah Russell – Joy • Seth McDuffie – Frieden auf Erden • Chris Brown – Happy Holidays • Rebecca Zimmerman – Noel • Tam Hoang – Peace (received a Silver ADDY for this design) • Rebekah Seiler – Happy New Year
hand lettering card design
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meaghan dee examples of student work
Box-Bottle-Bag packaging
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Labels contain a wealth of information, often extremely important information. I had students in Packaging create a brand and package design for a new product that was either a liquid, food, or a personal care item. I had students begin by researching competition in the market and determining the positioning needs. They then created form studies and label options. The objective was to have students create a package design from scratch. • Dylan Garner – Wired Coffee • Audrey Pfund – Healthy Pet Dog Treats • Andrew Hill – Corinth Wine • Amelia Liarakos – Pinch Me Spices • Gabby Valdespino – Sugar Skull Soap Set
packaging box-bottle-bag
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is
e-
MAP FLOW
of
SKETCHING + PROTOTYPING
e,
With the personas in mind, we began the sketching process. We wanted to really focus on the map and line up feature, as we found from our survey that those were the two main areas of our user group’s problems. Half of our group explored two ways to use the map feature, one by typing in to search, and the other by using the filter button. The line up feature flow was developed by the other half. During this process, it was important to consider how users can connect to the map feature right when they open the app, and how they would navigate through the flow. We used these sketches to create a low-fidelity prototype for usability testing.
LINE UP FLOW
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meaghan dee examples of student work
Festival app
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Students in Web / Interaction Design were broken into groups and conducted research on a festival app together. They started by conducting surveys and interviews and then compiled the data and looked for patterns using affinity diagramming. From there, they individually created an aesthetic direction for the app interface design. • Tam Hoang
web / interaction festival app
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meaghan dee examples of student work
Restaurant branding
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Students in Packaging were asked to create unified materials for a restaurant that included at least three items. This was focused on branding and designing within a system, across a variety of objects, materials, and sizes. Over the years, I have had some variation with this project (sometimes a group assignment with particular challenges thrown in along the way). • Chris Allen – Fare Game • Group Project – Twist & Shout • Amelia Liarakos –The Sugar Bowl Diner • Group Project – Crave
packaging restaurant branding
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meaghan dee examples of student work
Einstein’s Dreams book cover
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As an in-class assignment, for Intermediate Graphic Design, students were asked to read an excerpt from Einstein’s Dreams by Alan Lightman and then design a cover. This three-hour challenge was intended to simulate some of the pressures of designing in house at a graphic design agency. A modern classic, Einstein’s Dreams is a fictional collage of stories dreamed by Albert Einstein in 1905, when he worked in a patent office in Switzerland. As the defiant but sensitive young genius is creating his theory of relativity, a new conception of time, he imagines many possible worlds. In one, time is circular, so that people are fated to repeat triumphs and failures over and over. In another, there is a place where time stands still, visited by lovers and parents clinging to their children. In another, time is a nightingale, sometimes trapped by a bell jar. • Mariah Barden • Meghan Macera • Katherine Buckner
ALAN LIGHTMAN
Now translated into thirty languages, Einstein’s Dreams has inspired playwrights, dancers, musicians, and painters all over the world. In poetic vignettes, it explores the connections between science and art, the process of creativity, and ultimately the fragility of human existence.
EI NSTEI N’S DREAMS
E INSTEIN’S D REAMS A modern classic, Einstein’s Dreams is a fictional collage of stories dreamed by Albert Einstein in 1905, when he worked in a patent office in Switzerland. As the defiant but sensitive young genius is creating his theory of relativity, a new conception of time, he imagines many possible worlds. In one, time is circular, so that people are fated to repeat triumphs and failures over and over. In another, there is a place where time stands still, visited by lovers and parents clinging to their children. In another, time is a nightingale, sometimes trapped by a bell jar.
- T H E N AT I O N A L B E S T S E L L E R -
• Evan Merkel • Andrew Hill • Hilary Guilliams
“A magical, metaphysical realm...Captivating, enchanting, delightful.” —The New York Times “Endlessly fascinating. A beguiling inquiry into the not-at-all theoretical, utterly time-tangled, tragic and sublime nature of human life.” —The Boston Globe “Lightman is an artist who paints with the notion of time.” —Los Angeles Times
E INSTEIN’S D REAMS HG Press 11/29/11
intermediate graphic design book cover
a novel by ALAN LIGHTMAN
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meaghan dee examples of student work
Wrap Magazine typography
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For this project, I have students focus on an advanced study of typographic form. We begin with several typographic patterning exercises. This helps students to focus on the intimacies of type and explore joinery in depth. The final output is a cover and two spreads in Wrap magazine. • Alex Berry • Hom Ho • Stephanie Livingston • Daniel Kagan (Awarded an ADDY for this project) I’ve shared my full project prompt and findings on the AIGA’s Design Teaching Resource (https://teachingresource.aiga.org).
typography wrap magazine
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William Kunz Graphic Design/Typography
Biography 1943 Born Switzerland
Language
Marshall McLuhan one said that “the medium is the message” and this is something that Kunz applied to every one of his works. He wanted the audience to understand the feeling of the client’s message by simply looking at how the typographical elements were placed and related to one another on a page.
1968 School Zurich School of Arts & Crafts
1973 Teaching Basel School of Design
Macro/Micro
Kunz studies part to the whole. He utilizes the micro elements within a message, including letters, numbers, and punctuation, to set the structure of his designs. Space, sequence, contrast, and counter forms develop once the separate elements of the message are established and a grid is set up to show information quickly.
1975 Influences
W. Weingart M. McLuhan
1978+ Books 12 Typographic Interpretations
Macro & Micro Aesthetics Formation & Transformation
Architecture
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His love of geometric shapes, large letter forms, whitespace, and rules create simple, structural compositions that resemble city sky lines or architecture blue prints. Functional hierarchy is established to show what is important within a message. Kunz groups related elements using distinct color, bolded numbers, and high verticals.
meaghan dee examples of student work
Designer Research poster
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Students were assigned a designer and asked to research them and write a paper on the individual. They then completed a number of form studies, which led to the development of a poster in the style of their designer. • Designer: Marian Bantjes | Student: Alyssa Morrisson • Designer: Willi Kunz | Student: Emily Rathmanner • Designer: Willem Sandberg | Student: Josh Storms • Designer: Helmut Schmid | Student: Danielle Bushrow • Designer: Martin Venezky | Student: Hana Lee • Designer: Jay Ryan | Student: Kyle Harris • Designer: Milton Glaser | Student: Becca Zimmerman
intermediate graphic design designer research poster
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Helmut Schmid
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intermediate graphic design designer research poster
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meaghan dee examples of student work
Cookbook app + book
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Students were asked to pick a theme for a cookbook, and then gather or create images and recipes. They created both a print cookbook that was printed at lulu.com and a companion app. This project helped students implement styles in InDesign and manage large amounts of content. • Richee Chang • Seth McDuffie • Tessa Meyer • Lucy Traver
intermediate graphic design cookbook
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meaghan dee examples of student work
Dante’s Inferno
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Students in Hand Lettering were divided into groups of five and asked to create a visualization of the layers of hell as described in Dante’s Inferno. They began by researching various interpretations of the literary piece throughout history. • n9ve wine This group shifted this project into a branding assignment, where n9ve is a wine brand, and each layer of hell is a wine blend. The group generated numerous lettering and texture studies as a part of their process. This piece won a Silver ADDY at the 2015 Western Virginia Advertising Awards. • Survival Kit for Your Darkest Journey Included in the kit was an item to help with each layer of hell. A few examples are: ◌◌ Anti-Depressants (for Limbo): To cheer you up amidst a lifetime of eternal sorrow ◌◌ Poncho (for Lust): As protection from the violent and ceaseless storms ◌◌ Antacids (for Gluttony): To relieve your stomach pains after eating vile excrement ◌◌ Wool Socks (for Treachery): In case your toes get cold from being immersed in ice • Dante’s Inferno artist book This group chose to screen print a laser-cut book, where each page describes a different realm of hell. The borders on each page have relevant customized icons. • Gamine This group chose to create a high fashion zine which they called Gamine, meaning “a girl with mischievous or boyish charm.” They played with reframing phrases and images from pop culture.
hand lettering dante’s inferno
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hand lettering dante’s inferno
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Typographic Fiction books
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In Advanced Typography, I have a project called “Typographic Fiction,” which is based on the work of designer Erik Brandt and a class project by Professor Jonathon Russell. The primary aim of this project is to get students to intuitively generate typographic compositions while exploring form. Students start off by creating a series of 84+ abstract Letraset compositions
he Rise & Fall of Type: ocess Book
(all under one inch in size). They then are asked to enlarge their favorite design to poster-scale. From there, the project continues to grow as it morphs into a group book project, where students must combine their designs into a cohesive editorial composition.
Letraset Scans: Becca Grogan
typography typographic fiction
Letraset Scans: Becca Grogan
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typography typographic fiction
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Thank You Thank you for taking the time to review the work of my students.
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meaghan dee student work