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Pág. 30 Pág. 32 Pág. 34 Pág. 36 Pág. 42 Pág. 44 Pág. 46 Pág. 48 Pág. 50 Pág. 81 Pág. 120 Pág. 149 Pág. 174 Pág. 175 Pág. 200 Pág. 205 Pág. 208 Pág. 210 Pág. 212 Pág. 218 Pág. 250 Pág. 251 Pág. 255 Pág. 270 Pág. 272 Pág. 280 Pág. 298 Pág. 310 Pág. 314 Pág. 324 Pág. 330 Pág. 336 Pág. 338 Pág. 340 Pág. 354 Pág. 358 Pág. 360 Pág. 362 Pág. 371 Pág. 397 Pág. 407 Pág. 408

SUNAFIL, juicios orales laborales y otros mecanismos de presión laboral Desarrollo de los RR.HH. en el Perú Retener el talento o prolongar su permanencia Línea de carrera: La clave para retener colaboradores y asegurar el flujo de talento Head Hunter: Profesionales del Siglo XXI El valor de la madurez El networking agrega valor a su perfil profesional Compensación en tiempos de guerra ¿Cómo un ejecutivo puede mantener el equilibrio entre el ser y el hacer?

La Línea de Carrera La Tercerización e Intermediación como Estrategia de Negocio Estudio hecho en empresas en el Perú muestra que el 67% de las empresas desean tener índices de rotación menores de 5% y el 91% menores de 10% Importancia de la adecuada gestión de la Cultura Organizacional Recursos para la Capacitación: Andragogía aplicada ¿Piensas implantar un MODELO DE CAMBIO? Debes leer esto…

Simples palabras para potenciar el desarrollo profesional ¿Cuán larga será la vida de tu organización?

El manejo respetuoso de las desvinculaciones Un Servicio Boutique en Outplacement Cliente interno feliz… Cliente externo feliz La organización y los factores de éxito en el Siglo XXI Gestión de la diversidad y equidad La cultura organizacional como clave de apalancamiento de negocios El Centro de Capacitación Empresarial de la Cámara de Comercio de Lima CCL El aprendizaje y la curva del olvido El valor de tu organización Uso de firmas digitalizadas en boletas de pago de remuneraciones Discapacidad y trabajo, como aplicar las cuotas de empleo de las personas con discapacidad ¿Cómo asegurar el éxito de mi Programa de Bienestar Laboral?

El servicio de seguridad y salud en el trabajo: Organización y principales aspectos ¿Cómo funciona la seguridad en tu organización?

El desarrollo de la Ergonomía ¿Me siento motivado y feliz? ¿Cómo influye la motivación en el rendimiento?

Colombia como destino de viajes de incentivos Siete enfoques para fortalecer la comunicación interna en nuestras empresas Impacto y trascendencia de la comunicación interna en una organización Brand Team: Más cercanos a ti, más capaces contigo Comunicación interna en tiempos de cambio La agencia de eventos, su aliada en la fidelización de sus colaboradores Fideliza, Integra, Trasciende... Marca la Diferencia!

Las 5 claves de la motivación en los eventos de incentivos

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ARTICULO

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36

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Oscar La Torre

Rafael Hernández

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Prioridades (\UX\L LU WYPUJPWPV [VKV JVSHIVYHKVY KLILYxH JVU[HY JVU \U WSHU KL JHYYLYH tZ[H KLILYxH KLÃ&#x201E;UPYZL PUPJPHSTLU[L WHYH SVZ W\LZ[VZ JSH]L KL SH VYNHUPaHJP}U 6I]PHTLU[L H TH`VYLZ JHSPÃ&#x201E;JHJPVULZ ` L_WLYPLUJPH TLQVYLZ WVZPIPSPKHKLZ KL KLZHYYVSSV

37

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Silvio Brigneti

Roberto Varela

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Head Hunter: Profesionales del Siglo XXI ¦*\mS LZ SH PKLH X\L ZL [PLUL WVW\SHYTLU[L KL \U /LHK /\U[LY& ¦*}TV ZL WPLUZH X\L KLZHYYVSSHTVZ U\LZ[YH SHIVY WYVMLZPVUHS& ,Z J\YPVZV ]LY SH YLHJJP}U KL HSN\UHZ WLYZVUHZ J\HUKV SLZ KPNV X\L ZV` OLHK O\U[LY 0UTLKPH[HTLU[L SLZ ]PLUL H SH JHILaH SH PTHNLU KL \U ZL|VY X\L [PLUL \UH YLK KL JVU[HJ[VZ L_[YHVYKPUHYPHTLU[L L_[LUZH LU[YL SVZ TmZ HS[VZ UP]LSLZ KL SHZ LTWYLZHZ ` T\L]L Z\ [HYQL[LYV JVU SH ZVS[\YH KL \U WYLZ[PKPNP[HKVY WHYH KLZJVSNHY LS [LStMVUV ` SSHTHY HS JHUKPKH[V WLYMLJ[V ` HS X\L tS WVY Z\W\LZ[V JVUVJL WLYZVUHSTLU[L /HJL UV KLTHZPHKV [PLTWV LZ[L JVUJLW[V [LUxH \U WVJV KL YLHSPKHK WLYV HMVY[\UHKHTLU[L OV` LU KxH SHZ JVZHZ UV ZVU HZx :PN\L OHIPLUKV \UH YLSL]HU[L WHY[L YLSHJPVUHS LZ \UH SHIVY JVUZ[Y\PKH JVU H|VZ KL WYVMLZPVUHSPKHK LU SVZ X\L ZL JVUÃ&#x201E;N\YH SH YLK KL JVU[HJ[VZ WLYV HOVYH PU[LY]PLULU TmZ MHJ[VYLZ X\L OHU HKX\PYPKV \U WLZV PUJS\ZV TmZ PTWVY[HU[L LU LS [YHIHQV ` t_P[V KLS [YHIHQV KL \U OLHK O\U[LY +LZTP[PÃ&#x201E;X\LTVZ LS JVUJLW[V KL OLHK O\U[LY <UH LTWYLZH KL OLHKO\U[PUN LZ \UH JVUZ\S[VYH HS[HTLU[L LZWLJPHSPaHKH LU YLJ\YZVZ O\THUVZ ` JVTV [HS HJ[Â&#x201A;H +L OLJOV ZP X\PZPtYHTVZ OHISHY KLS WYVJLZV YLHSPaHKV KLZKL X\L LS JSPLU[L L_WVUL Z\ ULJLZPKHK OHZ[H X\L LS WYVJLZV [LYTPUH MLSPaTLU[L JVU SH JVU[YH[HJP}U KLS WYVMLZPVUHS TLQVY J\HSPÃ&#x201E;JHKV WHYH LZL W\LZ[V OHIYxH X\L OHISHY KL \UH OVQH KL Y\[H THYJHKH WVY \UH TL[VKVSVNxH T\` LZ[YPJ[H ` \U L_JLSZV [YHIHQV KL JHTWV +LZKL X\L LS JSPLU[L T\LZ[YH SH ULJLZPKHK KLS W\LZ[V H J\IYPY JVTPLUaH \U L_OH\Z[P]V THWLV ` HUmSPZPZ KLS TLYJHKV X\L T\LZ[YH ` L]VS\JPVUH LS WLYÃ&#x201E;S PUPJPHS KHKV WHYH KPZLJJPVUHY SHZ J\HSPKHKLZ KLS WYVMLZPVUHS I\ZJHKV JVU [VKHZ SHZ JHYHJ[LYxZ[PJHZ YLX\LYPKHZ UV Z}SV H UP]LS SHIVYHS ZPUV [HTIPtU O\THUV 5V ZL [YH[H KL I\ZJHY H \U WYVMLZPVUHS L_JLSLU[L [tJUPJHTLU[L ZPUV X\L [HTIPtU LUJHQL JVU SH J\S[\YH KL SH LTWYLZH ,Z[L WYVJLZV LZ[m T\` HSLQHKV KL SH PKLH

[YHKPJPVUHS KL J}TV HJ[Â&#x201A;H \U OLHK O\U[LY 9VTWL JVU SH VIZVSL[H ` WYL[tYP[H PTHNLU KLS WLYZVUHQL X\L H[LZVYHIH \U HTWSPV [HYQL[LYV¯` TmZ HSSm WVJV OHIxH ,U VJHZPVULZ ZL PKLU[PÃ&#x201E;JH HS OLHK O\U[LY L_JS\ZP]HTLU[L JVU SH ZLSLJJP}U KL LQLJ\[P]VZ KL WYPTLY UP]LS WLYJLWJP}U WHYJPHSTLU[L JVYYLJ[H ` [YHKPJPVUHS :PU LTIHYNV UV LZ Z}SV LZV ,Z JVTÂ&#x201A;U X\L WYVMLZPVUHSLZ KL HS[H J\HSPÃ&#x201E;JHJP}U JVU KPZ[PU[HZ LZWLJPHSPaHJPVULZ [tJUPJHZ ` THUKVZ TLKPVZ UVZ WYLN\U[LU ZP W\LKLU LU]PHYUVZ Z\Z *=Z SH YLZW\LZ[H LZ [V[HSTLU[L HÃ&#x201E;YTH[P]H WVYX\L LU TH[LYPH KL ZLSLJJP}U SHZ TH`VYLZ ULJLZPKHKLZ ` KPÃ&#x201E;J\S[HKLZ KL SHZ JVTWH|xHZ YLZPKLU LU JHW[HY LZ[VZ WYVMLZPVUHSLZ X\L ZPU ZLY LQLJ\[P]VZ UP WLY[LULJLY H \U KPYLJ[VYPV ZVU Ã&#x201E;N\YHZ JSH]LZ LU Z\Z VYNHUPaHJPVULZ ,U \U TLYJHKV LTLYNLU[L JVTV LS U\LZ[YV LS YP[TV KL JYLJPTPLU[V KL SHZ LTWYLZHZ Z\WLYH SH JHWHJPKHK KLS WYVWPV TLYJHKV WHYH VMYLJLY WYVMLZPVUHSLZ HKLJ\HKVZ 7YVIHISLTLU[L HSN\UVZ KL \Z[LKLZ OHIYmU LUJVU[YHKV ZLYPVZ WYVISLTHZ WHYH LUJVU[YHY L_WLY[VZ LU THYRL[ HJJLZZ V OLHS[O LJVUVTPJZ 0UK\Z[YPH -HYTHJt\[PJH TLKPHKVYLZ ZVJPHSLZ V NL}SVNVZ JVU LZWLJPHSPaHJP}U JVUJYL[H 4PULYxH V JVTLYJPHSLZ LZWLJPHSPaHKVZ LU KL[LYTPUHKV ZVM[^HYL ` ZLJ[VY ;LJUVSVNxH ;LULTVZ \U [YHIHQV HWHZPVUHU[L WVYX\L [YHIHQHY JVU WLYZVUHZ LZ LUYPX\LJLKVY H T\JOVZ UP]LSLZ ` JVUZ[P[\`L \UH M\LU[L KL HWYLUKPaHQL JVU[PU\V 7LYV WVY LUJPTH KL LZ[V LZ \U [YHIHQV KL T\JOH YLZWVUZHIPSPKHK `H X\L WVY \U SHKV PTWHJ[H LU LS t_P[V KL SHZ LTWYLZHZ HS PUJVYWVYHY WYVMLZPVUHSLZ JSH]L ` WVY V[YH WHY[L UVZ JVU]PLY[L LU HZLZVYLZ SHIVYHSLZ KL SVZ JHUKPKH[VZ LU \U HZWLJ[V WYPUJPWHS KL U\LZ[YHZ ]PKHZ JVTV LZ LS [YHIHQV 7VY LZV [LULTVZ X\L \UPY WHZP}U ` WYVMLZPVUHSPKHK HZx JVUZLN\PYLTVZ SH TLQVY KL U\LZ[YHZ YLJVTWLUZHZ SVNYHUKV SH ZH[PZMHJJP}U KL U\LZ[YVZ JSPLU[LZ ` JHUKPKH[VZ Jorge Loeches :VJPV +PYLJ[VY (JRLYTHUU )LH\TVU[ .YV\W 7LYÂ&#x201A;

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El valor de la madurez :P \Z[LK LZ[m ZVIYL SVZ H|VZ UV [PLUL X\L WLUZHY X\L LZ[m WHZHUKV WVY LS ร UHS KL Z\ JHYYLYH ,U LMLJ[V OH` T\JOV [YHIHQV WYVK\J[P]V ` KL HS[V ]HSVY WHYH SVZ H|VZ X\L YLZ[HU WVY ]LUPY ,Z[L WLX\L|V HY[xJ\SV LZ[m VYPLU[HKV H X\PLULZ OHU WHZHKV `H SHZ JPUJV KtJHKHZ ` H SVZ KLJPZVYLZ KL JVU[YH[HJP}U X\L W\LKL [LULY HS MYLU[L LU \U WYVJLZV KL JVSVJHJP}U SHIVYHS /LTVZ ZPKV [LZ[PNVZ JVU MYLJ\LUJPH KL SVZ VIZ[mJ\SVZ X\L HMYVU[HU SVZ WYVMLZPVUHSLZ ` [YHIHQHKVYLZ KL LZL YHUNV L[HYPV (ZWLJ[VZ JVTV \U HS[V ZHSHYPV \UH JVY[H ]PKH SHIVYHS M\[\YH \U WLYร S ZVIYL JHSPร JHKV SH WVZPIPSPKHK X\L Z\ QLML ZLH T\JOV TmZ QV]LU X\L \Z[LK HZx JVTV \U KLZHQ\Z[L JVU SHZ U\L]HZ [LUKLUJPHZ ZVU HSN\UVZ S\NHYLZ JVT\ULZ JVU SVZ X\L LUMYLU[HYm :PU LTIHYNV SVZ LTWSLHKVYLZ UV WVKYmU WHZHY WVY HS[V V[YVZ KL[HSSLZ X\L JVUZ[P[\`LU LSLTLU[VZ ]HSPVZVZ H ZLY JVUZPKLYHKVZ JVTV WHY[L KLS ]HSVY X\L SHZ WLYZVUHZ KL Z\ WLYร S WVZLLU JVTV SV ZVU SH WYVM\UKPKHK ` HTWSP[\K KL SH L_WLYPLUJPH WYVMLZPVUHS Z\ OHIPSPKHK WHYH LS THULQV KL WLYZVUHZ \UH YLW\[HJP}U LU LS TLYJHKV ` LS JVTWYVTPZV J\S[\YHS JVU SHZ TL[HZ KL SH JVTWH|xH LU[YL V[YVZ X\L YLWYLZLU[HU W\U[VZ M\LY[LZ X\L UV ZPLTWYL ZVU HSJHUaHKVZ WVY WYVMLZPVUHSLZ TmZ Q}]LULZ J\`H J\S[\YH SHIVYHS Z\LSL ZLY TmZ PKLU[Pร JHKH JVU Z\Z WYVWPVZ ]HSVYLZ WLYZVUHSLZ WVY LUJPTH KL SVZ KL SH VYNHUPaHJP}U X\L SVZ HJVNL

*VTV WHY[L KL TP L_WLYPLUJPH JVTV JHaH [HSLU[VZ [\]L SH VJHZP}U KL LU[YL]PZ[HY H \U L_P[VZV WYVMLZPVUHS KL TmZ KL H|VZ J\`H L_WLYPLUJPH LU \U WYVJLZV KL ZLSLJJP}U [\]V \U ร UHS MY\Z[YHU[L! J\TWSxH JVU [VKVZ SVZ YLX\PZP[VZ L_PNPISLZ OHISHTVZ KL JVTWL[LUJPHZ JSH]LZ WHYH LS W\LZ[V SSLNHUKV OHZ[H SH L[HWH ร UHS KLS TPZTV WLYV SH KLJPZP}U KL SH H\[VYPKHK KL JVU[YH[HJP}U M\L! ยธI\ZJV \U QV]LU X\L LZ[t JVUTPNV SVZ WY}_PTVZ H|VZ ยน 8\LKL ZVYWYLUKPKV KL KPJOH YLZW\LZ[H HS ZLY JVUZJPLU[L X\L OV` LU KxH SVZ WYVMLZPVUHSLZ Q}]LULZ ยง:VU SVZ TmZ PULZ[HISLZ ` TLUVZ K\YHKLYVZ X\L SVZ KL V[YHZ NLULYHJPVULZ TmZ THK\YHZ

*YLV WVY LSSV ULJLZHYPV SSHTHY SH H[LUJP}U KL SVZ KLJPZVYLZ KL 9LJ\YZVZ /\THUVZ MYLU[L H LZL KLZWLYKPJPV KL JHWP[HS KL [HSLU[V X\L W\LKL ZPNUPร JHY LS JVU[HY JVU WYVMLZPVUHSLZ THK\YVZ ;LUNHTVZ WYLZLU[L HSN\UHZ MVY[HSLaHZ X\L W\LKLU THYJHY ]HSVY LU WYVMLZPVUHSLZ KL LZ[H MYHUQH L[HYPH!

โ ข Resoluciรณn de Problemas: SHZ WLYZVUHZ JVU L_WLYPLUJPH OHU LUMYLU[HKV [HU[VZ YL[VZ X\L [PLULU WVJVZ KLZHMxVZ WVY YLZVS]LY 9LZVS]LYmU WVY [HU[V SVZ WYVISLTHZ JVU TH`VY YHWPKLaยฏ ` LZV LZ KPULYV WHYH \UH VYNHUPaHJP}U

โ ข Manejo de personal: W\LKLU PKLU[Pร JHY JVU TH`VY MHJPSPKHK ` YHWPKLa SVZ [HSLU[VZ JVU SVZ J\HSLZ W\LKLU SVNYHY Z\Z VIQL[P]VZ ` VI[LULY KL HX\LSSVZ SV TLQVY KL Zx TPZTVZ

โ ข Juicio y Buen Criterio: OHU SVNYHKV [VTHY SHZ TLQVYLZ ` TmZ JVTWSLQHZ KLJPZPVULZ ZPTWSLTLU[L WVYX\L OHU LZ[HKV LUMYLU[HKHZ JVU TH`VY MYLJ\LUJPH H HX\LSSHZ ,Z \U HJ[P]V ]HSPVZV [LULY SH JHWHJPKHK KL [VTHY KLJPZPVULZ VWVY[\UHZ ` HJLY[HKHZ LU \UH VYNHUPaHJP}U 3VZ H|VZ H`\KHU H LSSV

โ ข Liderazgo: SH J\HS LZ \UH ]PY[\K X\L ZL KLZHYYVSSH JVU LS [PLTWV ` SH ]VS\U[HK 4\` WVJVZ UHJLU JVU SPKLYHaNVZ UH[\YHSLZ WLYV LZ KL SHZ WVJHZ JVTWL[LUJPHZ LU SHZ X\L \UV W\LKL JYLJLY JVU LS [PLTWV

โ ข Lealtad: X\L ZL [YHK\JL LU JVTWYVTPZV ` WLYTHULUJPH WYVK\J[P]H LU SH LTWYLZH

,U [PLTWVZ KL PUJS\ZP}U ` HTIPLU[LZ T\S[PNLULYHJPVUHSLZ LUJVU[YLTVZ LS TLQVY IHSHUJL LU U\LZ[YHZ VYNHUPaHJPVULZ HWYV]LJOHUKV SHZ IVUKHKLZ KL [YHIHQHKVYLZ THK\YVZ LU JVTIPUHJP}U ]PY[\VZH JVU LS ]HSPVZV WV[LUJPHS KL SVZ Q}]LULZ KL OV` Felipe Aguirre Del Pino +PYLJ[VY .LULYHS MRI5L[^VYRย

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El networking agrega valor a su perfil profesional ,U \U UL[^VYRLY KLZ[HJHU JVTWL[LUJPHZ ISHUKHZ JVTV PUPJPH[P]H WYVHJ[P]PKHK JVT\UPJHJP}U LMLJ[P]H LTWH[xH HKHW[HIPSPKHK Ã&#x2026;L_PIPSPKHK PTWHJ[V L PUÃ&#x2026;\LUJPH iZ[HZ HNYLNHU \U ]HSVY PTWYLZJPUKPISL HS WLYÃ&#x201E;S KLS LQLJ\[P]V X\L ZL KLZLU]\LS]L LU LS LZJLUHYPV LTWYLZHYPHS KL OV` ,U SH WYmJ[PJH KL L_LJ\[P]L ZLHYJO L_PZ[L SH [LUKLUJPH KL X\L SVZ WLYÃ&#x201E;SLZ WHYH WVZPJPVULZ LZ[YH[tNPJHZ LZWLJPHSTLU[L SHZ JVTLYJPHSLZ ` NLYLUJPHZ NLULYHSLZ YLX\PLYHU KL \UH HS[H JHWHJPKHK KL UL[^VYRPUN 0UJS\ZV ZP \U JHUKPKH[V `H J\LU[H JVU \UH YLK KL JVU[HJ[VZ PTWVY[HU[L [LUKYm JPLY[H ]LU[HQH MYLU[L H V[YVZ W\LZ[V X\L SL WLYTP[L NLULYHY U\L]VZ ULNVJPVZ WYV`LJ[VZ V HSPHUaHZ LZ[YH[tNPJHZ OHZ[H VI[LULY H`\KH LU ZP[\HJPVULZ KL JYPZPZ 7VY Â&#x201A;S[PTV WLYV UV TLUVZ PTWVY[HU[L SL WLYTP[L MVY[HSLJLY Z\Z OHIPSPKHKLZ ZVJPHSLZ ` WHZHYSH IPLU TPLU[YHZ [YHIHQH ( WLZHY KL X\L ZVTVZ ZLYLZ ZVJPHSLZ WVY UH[\YHSLaH SHZ JVTWL[LUJPHZ ISHUKHZ X\L MHJPSP[HU H SH ZVJPHSPaHJP}U W\LKLU WYLZLU[HYZL KL THULYH TmZ UH[\YHS LU HSN\UVZ PUKP]PK\VZ X\L V[YVZ ,U LZ[L JHZV HS X\L SL J\LZ[H OHJLY UL[^VYRPUN ZPLU[L YLZPZ[LUJPH HS ¸VISPNHYZL¹ H HJ\KPY H L]LU[VZ LU[HISHY JVU]LYZHJPVULZ JVU KLZJVUVJPKVZ ` OHJLY ¸U\L]VZ HTPNVZ¹ KL TVKV X\L ZL LUJ\LU[YH LU \U LZ[HKV HKHW[HKV KL Z\ WLYZVUH UV LU Z\ LZ[HKV VYPNPUHS ` M\LYH KL Z\ aVUH KL JVUMVY[

UV ZL KH KL SH UVJOL H SH TH|HUH +LZL LS [PLTWV KL X\L SV JVUVaJHU KL X\L OHISLU IPLU KL Z\Z J\HSPKHKLZ ` L_WLY[PZL WYVMLZPVUHS ` KL NLULYHY JVUÃ&#x201E;HUaH LU SVZ KLTmZ 7HYH SHZ WLYZVUHZ X\L SSL]HU LS UL[^VYRPUN LU SH ZHUNYL YLJVTPLUKV HSN\UHZ Z\NLYLUJPHZ WHYH L_WSV[HYSV! :P KPZMY\[H LS UL[^VYRPUN OHNH SHZ JVZHZ ZPU LZWLYHY UHKH H JHTIPV /mNHSV WHY[L KL Z\ KxH H KxH UV LZ \UH [HYLH V OVIIPL UP \UH HJ[P]PKHK L_[YHJ\YYPJ\SHY 3VZ I\LUVZ JVU[HJ[VZ W\LKLU Z\YNPY LU SH ZP[\HJP}U TLUVZ LZWLYHKH 5V ZVIYLWVUNH LS JVU[HJ[V ]PY[\HS HS WLYZVUHS ,_WSVYL SVZ U\L]VZ YLJ\YZVZ [LJUVS}NPJVZ ` SHZ YLKLZ KL MVYTH JVTWSLTLU[HYPH ;LUNH LU J\LU[H H SH JVT\UPJHJP}U ¸UV ]LYIHS¹ JVTV SH ]LZ[PTLU[H LS THX\PSSHQL SH WVZ[\YH JVYWVYHS V NLZ[VZ

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El networking es una forma de vida y llevarlo de manera natural facilitará la gestión de la red de contactos a favor de su carrera profesional. :P IPLU W\LKL [YHIHQHY LU SHZ JVTWL[LUJPHZ ISHUKHZ KL \U UL[^VYRLY SV PTWVY[HU[L LZ ZLU[PYZL J}TVKV ` UV MVYaHY Z\Z JVUK\J[HZ HTPNHISLZ WVYX\L YLZ\S[HYm LU WYV`LJ[HY \UH PTHNLU WVJV ZPUJLYH

*HIL KLZ[HJHY X\L JYLHY Z\ YLK KL JVU[HJ[VZ

Guillermo Winter +PYLJ[VY /LHK /\U[LYZ 7LYÂ&#x201A; ^^^ OLHKO\U[LYZWLY\ JVT

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Compensación en tiempos de guerra ¿Cómo atraer y mantener en nuestras compañías a los mejores talentos si constantemente son tentados de dejarnos? ,Z[H LZ \UH WYLN\U[H X\L WHZH WVY SH TLU[L KL T\JOVZ KPYLJ[VYLZ KL SHZ WYPUJPWHSLZ JVTWH|xHZ KLS 7LYÂ&#x201A;

Una década de crecimiento continuo acarrea una gran demanda de talento LU [VKVZ SVZ ZLJ[VYLZ ` LU KP]LYZHZ mYLHZ KL SHZ LTWYLZHZ Hay algunos sectores donde la demanda supera considerablemente a la oferta, HS W\U[V KL X\L T\JOHZ JVTWH|xHZ VW[HU WVY I\ZJHY M\LYH KL Z\ ZLJ[VY

5LJLZP[HTVZ H SVZ TLQVYLZ LU Z\ JHTWV a los que son capaces de generar cambios de impacto significativo en el desarrollo de la empresa X\L JHSJLU JVU SH J\S[\YH KL U\LZ[YH VYNHUPaHJP}U ` X\L HKLTmZ KLZLLU [YHIHQHY JVU UVZV[YVZ

¿Qué busca la empresa y qué busca el talento?

7HYH SVNYHY \U TH`VY ILULÃ&#x201E;JPV WHYH SH LTWYLZH OH` KVZ JHTPUVZ! que el valor de la contribución del profesional crezca o que el costo por compensación del profesional disminuya. ,Z[V ZL [YHK\JL H X\L LS LTWSLHKV [YHIHQL TmZ WVY LS TPZTV Z\LSKV V X\L [YHIHQL PN\HS WVY \U Z\LSKV TLUVY 4H[LTm[PJHTLU[L LZ[HZ ZVU SHZ VWJPVULZ ZPU LTIHYNV no son buenas prácticas y, por lo tanto, tampoco viables.

,S LTWSLHKV [HTIPtU [PLUL KVZ JHTPUVZ WHYH TLQVYHY SH LÃ&#x201E;JPLUJPH KL Z\ ZHSHYPV! mejorarlo KLU[YV KL SH LTWYLZH HJ[\HS o en otro lugar.

:HILTVZ X\L una vez cubiertas las necesidades económicas WLYZVUHSLZ el talento basará su elección laboraS UV WVY X\PLU SL VMYLaJH TmZ KPULYV ZPUV por quien le ofrezca condiciones X\L WYV]LHU TH`VY WYV`LJJP}U ` IPLULZ[HY PU[LNYHS

*VTV LQLTWSV en una empresa de unas 200 personas, JVU \UH MHJ[\YHJP}U KL TmZ KL <: TPSSVULZ HS H|V la compensación de un director de primera línea oscila entre US$150,000 y US$200,000. (Ox LZ J\HUKV SH JHY[H KL SH JVTWLUZHJP}U KLQH KL [LULY ZLU[PKV [HU[V WHYH LS WYVMLZPVUHS KL LZ[L UP]LS JVTV WHYH SH LTWYLZH 7HYH H[YHLY ` YL[LULY [HSLU[V X\LKH JSHYV X\L es responsabilidad de la empresa el contribuir al bienestar integral KLS LTWSLHKV WHYH X\L YPUKH H Z\ TLQVY UP]LS ` KL THULYH ZVZ[LUPISL

Los buenos profesionales se cambian cuando: ,S [YHIHQV LZ YLWL[P[P]V HI\YYPKV ` JHYLU[L KL YL[V WYVMLZPVUHS 5V [PLULU I\LUH YLSHJP}U JVU Z\Z QLMLZ )\ZJHU TLQVYHY Z\ LZ[PSV KL ]PKH L]P[HY L_JLZP]HZ OVYHZ KL [YHIHQV ` WYLZP}U :PLU[LU X\L TPLU[YHZ TmZ [PLTWV WLYTHULJLU LU \UH JVTWH|xH Z\Z VWJPVULZ L_[LYUHZ KLJYLJLU HS W\U[V KL ]VS]LY Z\Z OHIPSPKHKLZ VIZVSL[HZ :PLU[LU X\L Z\ [YHIHQV LZ ZVSV \UH T\` WLX\L|H WHY[L KL \UH NYHU THX\PUHYPH! UV ]LU Z\ PTWHJ[V LU SH VYNHUPaHJP}U )\ZJHU TmZ KPULYV X\L KL OLJOV ZPN\L ZPLUKV \UH ]HYPHISL PTWVY[HU[L KLS TP_

Los buenos profesionales se quedan cuando: (KTPYHU SH I\LUH PTHNLU ` YLW\[HJP}U KL SH JVTWH|xH 3LZ ZH[PZMHJL LS [PWV KL [YHIHQV X\L OHJLU 7LYJPILU X\L Z\Z PKLHZ ZVU \ZHKHZ WHYH SH TLQVYH KLS ZLY]PJPV H SVZ JSPLU[LZ ` LU SH L]VS\JP}U KL SH JVTWH|xH :L ZPLU[LU H N\Z[V JVU LS HTIPLU[L KL [YHIHQV ` SHZ WLYZVUHZ JVU SHZ X\L [YHIHQHU :\Z L_WLJ[H[P]HZ WYVMLZPVUHSLZ ZVU ]HSVYHKHZ ` NLZ[PVUHKHZ JVUNY\LU[LTLU[L

,U SH N\LYYH KL [HSLU[V LS JHUKPKH[V UV ZL KLQH PTWHJ[HY ULJLZHYPHTLU[L WVY LS [HTH|V KL SH LTWYLZH :L interesa por la cultura y que esta resuene con sus valores, LS HTIPLU[L SHIVYHS ` Z\ WYV`LJJP}U WYVMLZPVUHS

§3HZ YLNSHZ `H JHTIPHYVU ;HU PTWVY[HU[L JVTV PU]LY[PY LU VI[LULY I\LU [HSLU[V LZ PU]LY[PY LU THU[LULYSV El costo que representa tener equipos mediocres y/o una alta rotación es bastante alto ` ZL YLÃ&#x2026;LQH [HU[V LU SH YLU[HIPSPKHK KL SH LTWYLZH JVTV LU Z\ YLW\[HJP}U KL LTWSLHIPSPKHK

,U U\LZ[YH L_WLYPLUJPH sólo una minoría de las empresas peruanas cuenta con un plan de retención, TPLU[YHZ X\L LU LS JHZV KL SHZ LTWYLZHZ L_[YHUQLYHZ SH TH`VYxH Zx SV [PLUL Sergio Borasino Víctor Vignale :VJPVZ KL () 05(* ,_LJ\[P]L :LHYJO ^^^ PUHJ HTLYPJHZ JVT

50

ARTICULO

¿Cómo un ejecutivo puede mantener el equilibrio entre el ser y el hacer? ,U U\LZ[YH ZVJPLKHK VJJPKLU[HS KLZKL SH tWVJH KL SVZ NYPLNVZ ZL UVZ LUZL|} X\L [VKV YLX\PLYL \UH L_WSPJHJP}U V \UH YHa}U ` WVY LZV U\LZ[YV KLZHYYVSSV ZL IHZ} LU OLJOVZ JVUJYL[VZ KLZJHY[HUKV SV X\L UV LZ [HUNPISL V JVTWYVIHISL /HU Z\YNPKV T\JOVZ Ã&#x201E;S}ZVMVZ ZHIPVZ ` N\YÂ&#x201A;Z X\L ZVIYL [VKV LU LS T\UKV KL SVZ ULNVJPVZ OHU WYLMLYPKV KHYSL SH PTWVY[HUJPH Tm_PTH H SH TLU[L `H X\L LSSH LZ SH X\L WYL]HSLJL LU SH [VTH KL KLJPZPVULZ LQLJ\[P]HZ :PU TLU[L UV WVKYxHTVZ HJ[\HY ` LZ PTWVY[HU[L JVUVJLY U\LZ[YH TLU[L WHYH ]LY J}TV M\UJPVUH .LUt[PJHTLU[L [LULTVZ `H \U ZLSSV KL UHJPTPLU[V WVYX\L U\LZ[YH TLU[L IPVS}NPJH `H ]PLUL WYLKPZW\LZ[H H M\UJPVUHY KL JPLY[H THULYH :PU LTIHYNV ` MLSPaTLU[L LSSV UVZ JVUZ[P[\`L WLYV UV UVZ KL[LYTPUH (S LTWLaHY \UH JHYYLYH SV [tJUPJV LZ T\` PTWVY[HU[L `H X\L ZPU LSSV UV W\LKLZ HNYLNHY ]HSVY H \U WYV`LJ[V KL[LYTPUHKV X\L YLX\PLYL KL LZL JVUVJPTPLU[V ( TLKPKH X\L SVZ WYVMLZPVUHSLZ UVZ ]HTVZ KLZHYYVSSHUKV ` YLX\LYPTVZ KLSLNHY L PUÃ&#x2026;\PY ZVIYL V[YVZ SH WHY[L [tJUPJH ZPN\L ZPLUKV PTWVY[HU[L WLYV SV X\L JVIYH TmZ ]HSVY LZ J}TV [YHUZTP[PTVZ LS JVUVJPTPLU[V J}TV PUÃ&#x2026;\PTVZ LU SVZ KLTmZ ` J}TV UVZV[YVZ TPZTVZ SSLNHTVZ H [LULY \U LX\PSPIYPV ,U LZL ZLU[PKV SH TLU[L LZ WHY[L M\UKHTLU[HS KL U\LZ[YV ZLY WLYV UV SV Â&#x201A;UPJV X\L UVZ KL[LYTPUH /HJL WVJV LZ[\]V LU LS 7LYÂ&#x201A; SH 4HLZ[YH ;LUaPU 7HSTV \UH T\QLY VJJPKLU[HS X\L OH ZPKV UVTIYHKH WVY LS )\KPZTV ;PIL[HUV ¸1LZ[\TH¹ :}SV WVJHZ WLYZVUHZ VZ[LU[HU [HS OVUVY WVY Z\ [YH`LJ[VYPH ZHIPK\YxH ` O\TPSKHK ,SSH KLJxH X\L )\KH M\L \U L_JLSLU[L VYNHUPaHKVY ` X\L LS OLJOV KL OHILY SVNYHKV SH PS\TPUHJP}U UV X\LYxH KLJPY X\L UV M\LYH \U OVTIYL WYmJ[PJV ` LÃ&#x201E;JPLU[L 7VKYLTVZ ]LY X\L NYHUKLZ SxKLYLZ ` TxZ[PJVZ KL KPMLYLU[LZ YLSPNPVULZ UV LYHU WLYZVUHZ X\L ZL KLKPJHIHU ZVSHTLU[L H SH JVU[LTWSHJP}U ZPUV [HTIPtU ZHIxHU [YHUZTP[PY \UH ]PZP}U KL M\[\YV \U Z\L|V LU JVUQ\U[V :P O\IPLYHU \ZHKV ZVSHTLU[L SH TLU[L Z\Z WYV`LJ[VZ

U\UJH ZL O\IPLYHU OLJOV YLHSPKHK ;HU[V )\KH JVTV 1LZÂ&#x201A;JYPZ[V ` V[YVZ PS\TPUHKVZ [LUxHU \UH JLY[LaH X\L UV WVKxHU KLTVZ[YHY JVU SH YHa}U ,SSVZ \ZHIHU \U SLUN\HQL ZPTWSL ` JVU[HJ[HIHU JVU LTWH[xH ` ZVIYL [VKV JVU O\TPSKHK ,ZH LYH SH MVYTH LU X\L [YHUZTP[xHU LZH JLY[LaH 3VZ ZLYLZ JVT\ULZ ` JVYYPLU[LZ X\L UV ZVTVZ PS\TPUHKVZ WVKYxHTVZ HWYLUKLY KL LSSVZ WHYH [LULY \U LX\PSPIYPV LU[YL LS ZLY ` LS OHJLY :VTVZ TmZ X\L SV X\L OHJLTVZ X\L SVZ YLZ\S[HKVZ V SVZ SVNYVZ :P SVNYHTVZ LUJVU[YHYSL \U ZLU[PKV H X\PLULZ LZ[HTVZ ZPLUKV ZLN\YHTLU[L U\LZ[YHZ KLJPZPVULZ UV ZL IHZHYmU LU U\LZ[YV LNV V U\LZ[YH TLU[L :P ZVU OLJOHZ ZVIYL SVZ WYPUJPWPVZ X\L ]HSVYHTVZ [LUKYmU \U ZLU[PKV TmZ HSSm KL \UH S}NPJH ` U\LZ[YV ZLY X\L PU]VS\JYH U\LZ[YHZ LTVJPVULZ U\LZ[YV J\LYWV ` U\LZ[YH HSTH LZ[HYm LU LX\PSPIYPV *VTV LQLJ\[P]VZ [LULTVZ X\L KHY J\LU[H H KPMLYLU[LZ HJ[VYLZ! HJJPVUPZ[HZ JSPLU[LZ JVSHIVYHKVYLZ WYV]LLKVYLZ ` JVT\UPKHKLZ :P [LULTVZ SH JLY[LaH LU U\LZ[YV ZLY KL X\L SV X\L OHJLTVZ [PLUL \U ZLU[PKV LU U\LZ[YH ]PKH UV Z}SV LZ[HTVZ OHJPLUKV LZ[HTVZ ZPLUKV :P LZV X\L LZ[HTVZ OHJPLUKV KL]PLUL LU[VUJLZ KL HSNV TmZ HSSm KL SH S}NPJH KL SH TLU[L X\L LZ \UH WHY[L PTWVY[HU[L KL U\LZ[YV ZLY WLYV UV SH Â&#x201A;UPJH LUJVU[YHYLTVZ \U LX\PSPIYPV 7HYH X\L LZL LX\PSPIYPV W\LKH ZLY TVUP[VYLHKV WVY UVZV[YVZ TPZTVZ LZ PTWVY[HU[L ZLY O\TPSKLZ ` UV JYLLYUVZ [HU PTWVY[HU[LZ 7VKLTVZ ZLY IYPSSHU[LZ WLYV ZP UV [LULTVZ SH O\TPSKHK KL ]LY X\L \U LZ[HKV KL JVUJPLUJPH ]H TmZ HSSm KL SH TLU[L ` KLS LNV ZLYm KPMxJPS [YHUZTP[PY LZL Z\L|V JVTWHY[PKV ` X\L [L SV JYLHU :L JVU]LY[PYm LU \UH JLY[LaH ZVSP[HYPH KL JVY[V WSHaV V ZPU ZLU[PKV

Diana Rake /LHKO\U[LY ` *VHJO HJYLKP[HKH WVY SH 0U[LYUH[PVUHS *VHJO -LKLYH[PVU

56

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:LSLJJP}U KL ;HSLU[VZ ` 7VZPJPVULZ ,Z[YH[tNPJHZ 7YVNYHTHZ KL 9LJS\[HTPLU[V 7SHUPÃ&#x201E;JHJP}U KL /LHKJV\U[ :LY]PJPVZ KL 0U]LZ[PNHJP}U :LSLJJP}U KL 7LYZVUHS WVY *VTWL[LUJPHZ :PZ[LTHZ KL 0UK\JJP}U ` 9LPUK\JJP}U

(SKV 4\|Va )

HSKVT\UVa'IKPSH[HT JVT ^^^ IKPSH[HT JVT

(SMYLKV 5\ZZLY -HIPVSH 4PYHUKH

-PYTH 0U[LYUHJPVUHS J\`V JVTWYVTPZV LZ HZLZVYHY H U\LZ[YVZ JSPLU[LZ LU SH [VTH KL KLJPZPVULZ JVU ZVS\JPVULZ PUUV]HKVYHZ WHYH H[YHLY LS WV[LUJPHS O\THUV

HU\ZZLY'IKV JVT WL MTPYHUKH'IKV JVT WL ^^^ IKV JVT WL

1LZZPJH /LYYLYH 5\LZ[YH L_WLYPLUJPH ` JVUVJPTPLU[VZ UVZ WLYTP[LU PKLU[PÃ&#x201E;JHY WLYZVUHZ PK}ULHZ H [YH]tZ KL \U L_OH\Z[P]V HUmSPZPZ KLS TLYJHKV SHIVYHS HQ\Z[mUKVUVZ H SHZ ULJLZPKHKLZ KLS JSPLU[L

QOLYYLYH'JHWP[HSL WL ^^^ JHWP[HSL WL

=HULZZH 7HSVTPUV +PLNV *\IHZ

]HULZZH WHSVTPUV'JVYULYZ[VUL JVT WL -PYTH NSVIHS LZWLJPHSPaHKH LU SH IÂ&#x201A;ZX\LKH KPYLJ[H ` ZLSLJJP}U KL LQLJ\[P]VZ HS[H KPYLJJP}U ` TPLTIYVZ KLS KPYLJ[VYPV JVU H|VZ KL [YH`LJ[VYPH ` TmZ KL VÃ&#x201E;JPUHZ PU[LYJVULJ[HKHZ

KPLNV J\IHZ'JVYULYZ[VUL JVT WL ^^^ JVYULYZ[VUL NYV\W JVT ^^^ JVYULYZ[VUL JVT WL

4PSRV )HYHUKPHYmU

5VZ LZWLJPHSPaHTVZ LU SH IÂ&#x201A;ZX\LKH SVJHSPaHJP}U ` ZLSLJJP}U KL [HSLU[V PK}ULV X\L ZLHU L_WLY[VZ ` L_P[VZVZ WYVMLZPVUHSLZ JVU Z}SPKH L_WLYPLUJPH ` JVTWL[LUJPHZ WHYH WVZPJPVULZ LZ[YH[tNPJHZ

TIHYHUKPHYHU'JYITJVUZ\S[PUN JVT ^^^ JYITJVUZ\S[PUN JVT

60

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS HEAD HUNTERS DE EJECUTIVOS TOP

,K\HYKV 3\SSP (YYHY[L 5\LZ[YVZ WZPJ}SVNVZ LZWLJPHSPaHKVZ WYL]PV THWWPUN KLS ZLJ[VY LZWLJxÄJV JVU ,53(*, ;(3,5;6 UPJV ZPZ[LTH X\L VMYLJL YLSL]HY WLYÄSLZ ` ]PZPIPSPKHK 65305, LU JHKH L[HWH KLS WYVJLZV JVU ,53(*, ;9()(16 U\LZ[YH IVSZH MVJHSPaHKH NHYHU[PaHU LÄJPLUJPH ` LÄJHJPH

<UH JVTWH|xH KPMLYLU[L LU SH U\L]H ,YH KLS ;HSLU[V 5\LZ[YH TL[VKVSVNxH KL PU]LZ[PNHJP}U LU [VKHZ SHZ PUK\Z[YPHZ ` U\LZ[YH HTWSPH YLK KL JVU[HJ[VZ LZWLJPHSPaHKH UVZ WLYTP[L PKLU[PÄJHY ` ZLSLJJPVUHY H ;HSLU[VZ ;VW 4PKKSL 4HUHNLTLU[

LS\SSP'LUSHJL[HSLU[V JVT JVU[HJ[V'LUSHJL[HSLU[V JVT ^^^ LUSHJL[HSLU[V JVT

1VYNL .HTLYV .PSKH ;LQLKH (UL_V QVYNL NHTLYV'L_WLYPZ WL NPSKH [LQLKH'L_WLYPZ WL ^^^ L_WLYPZ WL

=xJ[VY )LUH]LU[L 9VTLYV +PZL|HTVZ \UH LZ[YH[LNPH KL OLHKO\U[PUN WLYZVUHSPaHKH PKLU[PÄJHUKV ` JVU[HJ[HUKV H SVZ TLQVYLZ JHUKPKH[VZ WHYH LS WLYÄS X\L YLX\PLYL Z\ LTWYLZH *VU[HTVZ JVU HSPHUaHZ JVU JVUZ\S[VYHZ H UP]LS PU[LYUHJPVUHS

]ILUH]LU[L'MVJ\ZNO JVT

^^^ MVJ\ZNO JVT

1PaH AmYH[L (TH`V

,ZWLJPHSPZ[HZ LU I ZX\LKHZ KL KPYLJ[P]VZ (TWSPV JVUVJPTPLU[V KLS TLYJHKV 9LK KL JVU[HJ[VZ JSH]LZ *VUÄKLUJPHSPKHK

QPaH aHYH[L'MVYL_JVUZ\S[VYLZ JVT ^^^ MVYL_JVUZ\S[VYLZ JVT

,UYPX\L *Om]La .\YTLUKP 7PSHY <NHa +LS ÍN\PSH

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,ZWLJPHSPZ[HZ LU OLHK O\U[PUN KL LQLJ\[P]VZ UP]LS NLYLUJPHS (TWSPH 9LK KL JVU[HJ[VZ *VUÄKLUJPHSPKHK

LJOH]La'JVTWLUZH JVT WL W\NHa'JVTWLUZH JVT WL ^^^ JVTWLUZH JVT WL

62

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7H[YPJPH 4HYxU

JVU[HJ[V'OLHKO\U[LYZ HK]PZVYZ JVT @V\Y JOVPJL [V Ã&#x201E;UK SLHKLYZ MVY NYV^[O

^^^ OLHKO\U[LYZ HK]PZVYZ JVT

.\PSSLYTV >PU[LY 4PJRTHU

JVU[HJ[V'OLHKO\U[LYZWLY\ JVT -PYTH LZWLJPHSPZ[H LU IÂ&#x201A;ZX\LKH KL LQLJ\[P]VZ KL WYPTLY UP]LS JVU JVILY[\YH PU[LYUHJPVUHS LU WHxZLZ

^^^ OLHKO\U[LYZWLY\ JVT

1= *65:<3;69,:

4HYxH 3\a /PKHSNV .HZNH

,ZWLJPHSPZ[HZ LU ZLSLJJP}U KL LQLJ\[P]VZ ` THUKVZ TLKPVZ HSPULHKVZ H SH J\S[\YH VYNHUPaHJPVUHS ` SHZ JVTWL[LUJPHZ HS W\LZ[V

Q]JVUZ\S[VYLZFHZVJPHKVZ'`HOVV LZ

-PYTH LZWLJPHSPaHKH LU YLJS\[HTPLU[V KL LQLJ\[P]VZ HZVJPHKH LU 7LYÂ&#x201A; H 00* 7HY[ULYZ \UH KL SHZ VYNHUPaHJPVULZ KL L_LJ\[P]L ZLHYJO TmZ NYHUKLZ ` WYLZ[PNPVZHZ KLS T\UKV KLIPKV H Z\Z LSL]HKVZ LZ[mUKHYLZ KL JHSPKHK 3H L_WLYPLUJPH KL TmZ KL H|VZ KL Z\ :VJPH HZLN\YHU LZVZ LZ[mUKHYLZ

^^^ L_LJ\[P]LZLHYJO WL

1]JVUZ\S[VYLZ`HZVJPHKVZ

4HY` :[HNUHYV KL 3VN\LYJPV 5PJVSSL :PTPJO :[HNUHYV

THY` SVN\LYJPV'SVN\LYJPVHZVJPHKVZ WL UPJVSSL ZPTPJO'SVN\LYJPVHZVJPHKVZ WL ^^^ SVN\LYJPVHZVJPHKVZ WL

*OLJPYH +\YHUK .HTIL[[H 7YVMLZPVUHSLZ :LUPVY KL HTWSPH ` HJYLKP[HKH L_WLYPLUJPH WYVMLZPVUHS 0U[LYUHJPVUHS X\L [YHIHQH KL THULYH JVTWYVTL[PKH WHYH I\ZJHY LS [HSLU[V X\L HNYLN\L LS ]HSVY LZWLYHKV ` NHYHU[PJL LS t_P[V KL SH NLZ[P}U

NLYLUJPH'T`TZVS\JPVULZPU[LNYHSLZ JVT ^^^ T`TZVS\JPVULZPU[LNYHSLZ JVT

66

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690,5;( *65:<3;69,: :VJPVZ LZ[YH[tNPJVZ KL U\LZ[YVZ JSPLU[LZ LU SH IÂ&#x201A;ZX\LKH KL LQLJ\[P]VZ ,UMVJHTVZ U\LZ[YH TL[VKVSVNxH LU SVZ YLX\LYPTPLU[VZ KLS ULNVJPV ` SH J\S[\YH VYNHUPaHJPVUHS

4HYPZVS AL]HSSVZ 2H[PH *VY[tZ

VYPLU[H'VYPLU[H WL ^^^ VYPLU[H WL

7,+,9:,5 7(9;5,9: ,_LJ\[P]L :LHYJO 7LKLYZLU 7HY[ULYZ YLWYLZLU[H! SH TmZ HS[H JHSPKHK \UH LTWYLZH PU[LYUHJPVUHS JVU WYLZLUJPH SVJHS TVKLYUH ` H SH TLKPKH WHYH JHKH JSPLU[L WYVMLZPVUHSLZ KL HS[V JHSPIYL VYPLU[HKH H SVZ ULNVJPVZ ZVÃ&#x201E;Z[PJHKH ` SV TmZ PTWVY[HU[L SVZ ]HSVYLZ ¸*VUÃ&#x201E;HUaH 9LSHJPVULZ 7YVMLZPVUHSPKHK¹ HWSPJHKVZ H Z\ PU[LYHJJP}U JVU JSPLU[LZ ` LQLJ\[P]VZ

*LJPSPH 0IHYYH 7VZHKH *V\U[Y` 4HUHNLY

JLJPSPH PIHYYH'WLKLYZLUHUKWHY[ULYZ JVT ^^^ WLKLYZLUHUKWHY[ULYZ JVT

,K\HYKV ,NV (N\PYYL (SMYLKV (YHUH

*VU[HTVZ JVU \UH Z}SPKH L_WLYPLUJPH LU SH PKLU[PÃ&#x201E;JHJP}U KL ;HSLU[VZ KL WYPTLY UP]LS WHYH WLYÃ&#x201E;SLZ LZ[YH[tNPJVZ KL HS[H JHSPÃ&#x201E;JHJP}U HKTPUPZ[YHUKV \UH HTWSPH YLK KL JVU[HJ[VZ

JVUZ\S[VYPH'WLYZVUULSNYW JVT ^^^ WLYZVUULSNYW JVT

68

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:VTVZ LZWLJPHSPZ[HZ LU IYPUKHY HZLZVYxH PU[LNYHS LU SH NLZ[P}U KLS ;HSLU[V /\THUV

2HYSH 4LUKVaH

O\U[PUNSPTH'ZHTWLYOLHKO\U[PUN JVT ^^^ ZHTWLYOLHKO\U[PUN JVT

4HYPZH *VLSSV ?PTLUH 1HYYxU :VTVZ \U LX\PWV LZWLJPHSPaHKV LU /LHKO\U[PUN ` 9LJS\[HTPLU[V 9LHSPaHTVZ IÂ&#x201A;ZX\LKHZ WLYZVUHSPaHKHZ JVU SVZ TmZ HS[VZ LZ[mUKHYLZ KL JHSPKHK WHYH \IPJHY HS JHUKPKH[V PK}ULV WHYH JHKH [PWV KL VYNHUPaHJP}U ` ZLJ[VY LTWYLZHYPHS

PUMV'ZTHY[WLVWSL JVT WL ^^^ ZTHY[WLVWSL JVT WL

-YHUJPZJV :VSPTHUV 7HYYH +LZKL SHZ TmZ PTWVY[HU[LZ LTWYLZHZ JVUMxHU LU UVZV[YVZ SH ZLSLJJP}U KL Z\Z (S[VZ +PYLJ[P]VZ *VU[HTVZ JVU 6Ã&#x201E;JPUHZ LU 3PTH (YLX\PWH ;Y\QPSSV 7P\YH *OPJSH`V *HQHTHYJH /\HUJH`V L 0X\P[VZ

:;(;65 */(:, 05;,95(;065(3 ,TWYLZH KL IÂ&#x201A;ZX\LKH KL HS[VZ LQLJ\[P]VZ H UP]LS T\UKPHS JVU \U ZLY]PJPV NSVIHSPaHKV ` JVILY[\YH LU TLYJHKVZ LTLYNLU[LZ

MZVSPTHUV'ZVSPTHUV JVT WL ^^^ ZVSPTHUV JVT WL

SPTH'Z[H[VUJOHZL JVT ^^^ Z[HU[VUJOHZL JVT

(KVSMV .VUaHSLZ -PYTH PU[LYUHJPVUHS LZWLJPHSPaHKH LU SH IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KL HS[VZ LQLJ\[P]VZ *VTWYVTL[PKH JVU SH JHSPKHK ` SVZ YLZ\S[HKVZ *VTIPUHTVZ L_WLYPLUJPH WHZP}U ` ]PZP}U SVNYHUKV SVZ VIQL[P]VZ KL U\LZ[YVZ JSPLU[LZ

HKVSMV NVUaHSLZ'[HZH^VYSK^PKL JVT ^^^ [HZH^VYSK^PKL JVT

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS HEAD HUNTERS DE EJECUTIVOS TOP

,UYPX\L )LKV`H 1\HU 7HISV .HQH[L

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LUYPX\L ILKV`H'NY\WV[H^H JVT Q\HUWHISV NHQH[L'NY\WV[H^H JVT ^^^ NY\WV[H^H JVT

1VYNL =LSHVJOHNH 4}UPJH .HYJxH

-PYTH LZWLJPHSPaHKH LU )Â&#x201A;ZX\LKH KL ;HSLU[V ,QLJ\[P]V ` +PYLJ[VYLZ *VHJOPUN ` ,]HS\HJPVULZ .LYLUJPHSLZ VÃ&#x201E;JPUHZ WHxZLZ JVU[PULU[LZ H|VZ LU LS T\UKV LU 7LYÂ&#x201A;

QVYNL ]LSHVJOHNH'[YHUZLHYJO JVT

5VZ IHZHTVZ LU LZ[mUKHYLZ KL JHSPKHK T\` L_PNLU[LZ PU[LNYHUKV ]HSVYLZ LU U\LZ[YH IÂ&#x201A;ZX\LKH ZPLUKV VIQL[P]VZ JVTV ¸/LHK /\U[PUN¹ WHYH LU[LUKLY LS ULNVJPV ` LS WLYÃ&#x201E;S KLS JHUKPKH[V SV X\L NHYHU[PaH LS t_P[V KL U\LZ[YVZ WYVJLZVZ KL ZLSLJJP}U

4PS\aRH - 9PZJV =HSLUJPH

*VUZ\S[VYH LU NLZ[P}U O\THUH JVU L_WLYPLUJPH YLZWHSKHKH WVY TmZ KL H|VZ IYPUKHUKV \U ZLY]PJPV HQ\Z[HKV HS JSPLU[L LUMVJHKV H SH WLYZVUH JVTV [HSLU[V KLU[YV KL \U THYJV VYNHUPaHJPVUHS (TWSPH L_WLYPLUJPH LU KP]LYZVZ ZLJ[VYLZ ` VYNHUPaHJPVULZ UHJPVUHSLZ ` [YHUZUHJPVUHSLZ

TVUPJH NHYJPH'[YHUZLHYJO JVT ^^^ [YHUZLHYJO JVT

JVU[HJ[V'\THZVUXV JVT WL TYPZJV'\THZVUXV JVT WL ^^^ \THZVUXV JVT WL <THZVUXV

-HIPVSH @HTHUPQH 0ZOPRP

JVU[HJ[VZ'`HTHUPQH JVT ^^^ `HTHUPQH JVT @HTHUPQH JVUZ\S[VYPH

69

70

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS HEAD HUNTERS DE EJECUTIVOS MEDIOS

4LYJLKLZ .VUamSLa (UL_V 9LHSPaHTVZ WYVJLZVZ KL ZLSLJJP}U ` L]HS\HJP}U KL QLMH[\YHZ ` JHYNVZ TLKPVZ *VU[HTVZ JVU \U Z[HMM LZWLJPHSPaHKV ` JLY[PÃ&#x201E;JHKV LU SH ZLSLJJP}U KL WLYZVUHS WVY JVTWL[LUJPHZ

7YPTLYH LTWYLZH LU LS TLYJHKV WLY\HUV LZWLJPHSPaHKH LU SH IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KL THUKVZ TLKPVZ 5\LZ[YH ]PZP}U LZ JVUZVSPKHYUVZ JVTV ZVJPVZ LZ[YH[tNPJVZ KL U\LZ[YVZ JSPLU[LZ WHYH H`\KHYSVZ H KLÃ&#x201E;UPY LS WLYÃ&#x201E;S HKLJ\HKV WHYH JHKH WVZPJP}U ` JVU[YH[HY H SH WLYZVUH PK}ULH WHYH SH NLULYHJP}U KL ]HSVY LU KPZ[PU[VZ TVKLSVZ KL ULNVJPV

ZLY]PJPVZ'HKLJJV JVT WL ^^^ HKLJJV JVT WL

1VZt 0NUHJPV =LNH :PS]PH @LW

QP]LNH'HOWZLSLJ[PVU IPa Z`LW'HOWZLSLJ[PVU IPa ^^^ HOWZLSLJ[PVU IPa

78

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS HEAD HUNTERS DE EJECUTIVOS MEDIOS

*VUK\JPTVZ IÂ&#x201A;ZX\LKHZ LZWLJxÃ&#x201E;JHZ WHYH SVZ UP]LSLZ ` JHTWVZ KL HJ[P]PKHK LUJVTLUKHKVZ H\U [YH[mUKVZL KL HX\LSSHZ HS[HTLU[L LZWLJPHSPaHKHZ H|VZ KL L_WLYPLUJPH YLZWHSKHU U\LZ[YVZ ZLY]PJPVZ

*VUZ\S[VYH LZWLJPHSPaHKH LU YLHSPaHY WYVJLZVZ KL IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KL LQLJ\[P]VZ WYVMLZPVUHSLZ WHYH THUKV TLKPV *VU[HTVZ JVU ]HYPVZ H|VZ KL L_WLYPLUJPH LU LS TLYJHKV WLY\HUV HZLZVYHUKV H PTWVY[HU[LZ LTWYLZHZ SVJHSLZ ` L_[YHUQLYHZ

4PSHNYVZ .VUaHSLZ KLS =HSSL *

TNVUaHSLZKLS]HSSL'PUUV]HJPVU LTWYLZHYPHS JVT ^^^ PUUV]HJPVU LTWYLZHYPHS JVT

:LSLULL :mUJOLa

NLYLUJPH'SPURJVUZ\S[PUNWLY\ JVT ^^^ SPURJVUZ\S[PUNWLY\ JVT

4PN\LS .HSSLNVZ =PSSHSVIVZ :VTVZ JVUZ\S[VYLZ LZWLJPHSPZ[HZ LU NLZ[P}U KL YLJ\YZVZ O\THUVZ IHQV LS LUMVX\L KL JVTWL[LUJPHZ 5\LZ[YH WYVW\LZ[H WSHU[LH \UH YPN\YVZH TL[VKVSVNxH KL H[YHJJP}U ` L]HS\HJP}U

TNHSSLNVZ'TNJVUZ\S[PUN JVT WL ^^^ TNJVUZ\S[PUN JVT WL

-LSPWL (N\PYYL +LS 7PUV .LYLU[L .LULYHS MLSPWL HN\PYYL'T`L]VS IPa *VU JHZP H|VZ KL [YH`LJ[VYPH NSVIHS OV` LU WHxZLZ UVZ VJ\WHTVZ KL PKLU[PÃ&#x201E;JHY SVZ WYVMLZPVUHSLZ KL PTWHJ[V X\L YLX\PLYL Z\ VYNHUPaHJP}U KLZKL SVZ HS[VZ UP]LSLZ KPYLJ[P]VZ OHZ[H SVZ THUKVZ TLKPVZ KL SH LTWYLZH

690,5;( *65:<3;69,: :VJPVZ LZ[YH[tNPJVZ KL U\LZ[YVZ JSPLU[LZ LU SH IÂ&#x201A;ZX\LKH KL U\L]VZ [HSLU[VZ ,UMVJHTVZ U\LZ[YH TL[VKVSVNxH LU SVZ YLX\LYPTPLU[VZ KLS ULNVJPV ` SH J\S[\YH VYNHUPaHJPVUHS

0UKPYH -SVYLZ 7PULKV *VVYKPUHKVYH KL 7YV`LJ[VZ PUKPYH Ã&#x2026;VYLZ'T`L]VS IPa

^^^ TYP T`L]VS IPa

4HYPZVS AL]HSSVZ 2H[PH *VY[tZ

VYPLU[H'VYPLU[H WL ^^^ VYPLU[H WL

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS HEAD HUNTERS DE EJECUTIVOS MEDIOS

79

7(*;<4 7,9< )\ZJHTVZ ` ZLSLJJPVUHTVZ ,QLJ\[P]VZ KL (S[H +PYLJJP}U ` 7YVMLZPVUHSLZ (S[HTLU[L ,ZWLJPHSPaHKVZ HWSPJHUKV SH TL[VKVSVNxH KLS /,(+ /<5;05. <IPJHTVZ HS ;(3,5;6 X\L \Z[LK ULJLZP[H KLU[YV KLS TLYJHKV SHIVYHS NHYHU[PaHUKV SH JHSPKHK KLS LU[YLNHISL ` LS ZLY]PJPV WVZ[ ]LU[H

*HYSVZ 3HTILY[ ,K\HYKV 4VJR

JVU[HJ[LUVZ'WHJ[\T WL ^^^ WHJ[\T WL

*LJPSPH 0IHYYH 7VZHKH *V\U[Y` 4HUHNLY 7LKLYZLU 7HY[ULYZ YLWYLZLU[H! SH TmZ HS[H JHSPKHK \UH LTWYLZH PU[LYUHJPVUHS JVU WYLZLUJPH SVJHS TVKLYUH ` H SH TLKPKH WHYH JHKH JSPLU[L WYVMLZPVUHSLZ KL HS[V JHSPIYL VYPLU[HKH H SVZ ULNVJPVZ ZVÃ&#x201E;Z[PJHKH ` SV TmZ PTWVY[HU[L SVZ ]HSVYLZ ¸*VUÃ&#x201E;HUaH 9LSHJPVULZ 7YVMLZPVUHSPKHK¹ HWSPJHKVZ H Z\ PU[LYHJJP}U JVU JSPLU[LZ ` LQLJ\[P]VZ

JLJPSPH PIHYYH'WLKLYZLUHUKWHY[ULYZ JVT ^^^ WLKLYZLUHUKWHY[ULYZ JVT

,UYPX\L ,TPSPV =PSH 5HYHUQV :VTVZ LZWLJPHSPZ[HZ LU :LSLJJP}U ,]HS\HJP}U 9LJS\[HTPLU[V KL 7LYZVUHS ,QLJ\[P]V ` KL 4HUKV 4LKPV X\L HZLN\YHU H SH (S[H +PYLJJP}U Z\ I\LU KLZLTWL|V ;YLPU[H H|VZ KL t_P[V UVZ H]HSHU

]PSHUHYHUQV'WRMWLY\ JVT ^^^ WRMWLY\ JVT

+HUPLS 9VISLZ 0IHaL[H

(ZLZVYxH 3LNHS (S[HTLU[L ,ZWLJPHSPaHKH .LZ[P}U KLS ;HSLU[V /\THUV

:4(9; 7,673, :VTVZ \U LX\PWV LZWLJPHSPaHKV LU /LHKO\U[PUN ` 9LJS\[HTPLU[V 9LHSPaHTVZ IÂ&#x201A;ZX\LKHZ WLYZVUHSPaHKHZ JVU SVZ TmZ HS[VZ LZ[mUKHYLZ KL JHSPKHK WHYH \IPJHY HS JHUKPKH[V PK}ULV WHYH JHKH [PWV KL VYNHUPaHJP}U ` ZLJ[VY LTWYLZHYPHS

KYVISLZ'YPIJVUZ\S[VYLZ JVT ^^^ YPIJVUZ\S[VYLZ JVT

4HYPZH *VLSSV ?PTLUH 1HYYxU

PUMV'ZTHY[WLVWSL JVT WL ^^^ ZTHY[WLVWSL JVT WL

90

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS EMPRESAS DE SELECCION DE PERSONAL

4PSRV )HYHUKPHYmU 0KLU[PÃ&#x201E;JHTVZ LS WLYZVUHS PK}ULV YLHSPaHUKV LU[YL]PZ[HZ WVY JVTWL[LUJPHZ PKLU[PÃ&#x201E;JHUKV LS UP]LS KL PU[LSPNLUJPH LTVJPVUHS KLS JHUKPKH[V X\L LZ[t LU JVOLYLUJPH JVU LS WLYÃ&#x201E;S YLX\LYPKV

ZLSLJJPVU'JYITJVUZ\S[PUN JVT ^^^ JYITJVUZ\S[PUN JVT

9VJxV 3HN\UH :VTVZ \UH LTWYLZH WLY\HUH KL 9LJ\YZVZ /\THUVZ LZWLJPHSPZ[HZ LU WYVJLZVZ KL YLJS\[HTPLU[V L]HS\HJP}U ` ZLSLJJP}U KL WLYZVUHS *VU[HTVZ JVU \U LX\PWV KL WYVMLZPVUHSLZ HS[HTLU[L JHSPÃ&#x201E;JHKVZ JHKH \UV KL LSSVZ LZWLJPHSPaHKVZ LU KP]LYZVZ Y\IYVZ

5VZ LZWLJPHSPaHTVZ LU SH IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KL WLYZVUHZ X\L NLULYHYmU SH KPMLYLUJPH LU Z\ VYNHUPaHJP}U 5VZ HSPULHTVZ H SVZ VIQL[P]VZ KL Z\ ULNVJPV LTWSLHUKV OLYYHTPLU[HZ X\L NHYHU[PJLU YLZ\S[HKVZ VWVY[\UVZ ` KL HS[H JVUÃ&#x201E;HIPSPKHK

5VZ HKLJ\HTVZ H SHZ ULJLZPKHKLZ KL Z\ LTWYLZH LU SH IÂ&#x201A;ZX\LKH KL [HSLU[V O\THUV 5\LZ[YV WYVJLZV ZL LUMVJH LU SH ZLSLJJP}U WVY JVTWL[LUJPHZ L PU[LSPNLUJPH LTVJPVUHS L]P[HUKV HZx \UH HS[H YV[HJP}U ` \UH TLQVY HKLJ\HJP}U HS W\LZ[V

YSHN\UH'JYTJVUZ\S[VYLZ JVT PUMVYTLZ'JYTJVUZ\S[VYLZ JVT ^^^ JYTJVUZ\S[VYLZ JVT

.PHUPUH 9ma\YP 9LH|V

NYHa\YP'KHYZVS\JPVULZ JVT WL ^^^ KHYZVS\JPVULZ JVT WL

4HYxH )HYYPLU[VZ (UL_V PUMV'LTWV^LYTLU[WLY\ JVT ^^^ LTWV^LYTLU[WLY\ JVT

,K\HYKV 3\SSP (YYHY[L 5\LZ[YVZ WZPJ}SVNVZ LZWLJPHSPaHKVZ JVU ,53(*, ;(3,5;6 Â&#x201A;UPJV ZPZ[LTH X\L VMYLJL YLSL]HY WLYÃ&#x201E;SLZ ` ]PZPIPSPKHK 65305, LU JHKH L[HWH KLS WYVJLZV JVU ,53(*, ;9()(16 U\LZ[YH IVSZH MVJHSPaHKH NHYHU[PaHU LÃ&#x201E;JPLUJPH ` LÃ&#x201E;JHJPH LU SH ZLSLJJP}U KL SVZ [HSLU[VZ

LS\SSP'LUSHJL[HSLU[V JVT JVU[HJ[V'LUSHJL[HSLU[V JVT ^^^ LUSHJL[HSLU[V JVT

94

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS EMPRESAS DE SELECCION DE PERSONAL

,UYPX\L *Om]La .\YTLUKP 7PSHY <NHa +LS ÍN\PSH

./6

,ZWLJPHSPZ[HZ LU :LSLJJP}U KL 7LYZVUHS! WYVMLZPVUHSLZ THUKV TLKPV ` LQLJ\[P]VZ ,]HS\HJPVULZ 7ZPJVS}NPJHZ KL 7V[LUJPHS ` *VTWL[LUJPHZ (ZZLZZTLU[ *LU[LY

.LZ[P}U /\THUH! =LYPÄJHJPVULZ 7Y\LIHZ KL 7VSxNYHMV ` 7LYZVUHS 0U[LYUV 5\LZ[YVZ ZLY]PJPVZ ZVU PUKPZWLUZHISLZ WHYH SVNYHY \U WYVJLZV KL ZLSLJJP}U JVUÄHISL [YHUZWHYLU[L ` ZLN\YV

LJOH]La'JVTWLUZH JVT WL W\NHa'JVTWLUZH JVT WL ^^^ JVTWLUZH JVT WL

:HUKYH =PSSH 1HJRLSPUL 3L}U

NLZ[PVU O\THUH'NY\WVH[LULHWLY\ JVT ^^^ NY\WVH[LULHWLY\ JVT NLZ[PVUO\THUH

7H[YPJPH 4HYxU

JVU[HJ[V'OLHKO\U[LYZ HK]PZVYZ JVT ) ZX\LKH KL ,QLJ\[P]VZ

^^^ OLHKO\U[LYZ HK]PZVYZ JVT

/,::, =(38<0 ,TWYLZH KL JVUZ\S[VYxH LZWLJPHSPaHKH LU 9LJ\YZVZ /\THUVZ JVU TmZ KL H|VZ KL L_WLYPLUJPH 6MYLJLTVZ ZPZ[LTHZ LU SHZ mYLHZ KL ,U[YLUHTPLU[V ,]HS\HJP}U ` :LSLJJP}U 5\LZ[YH ÄSVZVMxH KL [YHIHQV ZL KPZ[PUN\L LU JHKH WYV`LJ[V WVY Z\ ÅL_PIPSPKHK ` WVY IYPUKHY Tm_PTH JVUÄKLUJPHSPKHK

*HYSVZ (\N\Z[V =HSX\P

JVUZ\S[VYLZ'OLZZL`]HSX\P JVT ^^^ OLZZL`]HSX\P JVT

100

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS EMPRESAS DE SELECCION DE PERSONAL

4PYPHT )LUKLa 1PTtULa 5\LZ[YV WLYZVUHS LZWLJPHSPaHKV SV H`\KHYm H PKLU[PÄJHY HS TLQVY [HSLU[V WHYH Z\ LTWYLZH *VU[HTVZ JVU OLYYHTPLU[HZ ` LZ[YH[LNPHZ KL WYVJLZVZ KL ZLSLJJP}U WHYH WLYZVUHS VWLYHYPV KL THUKV TLKPV ` LQLJ\[P]VZ

TILUKLa\'TPSSLUUP\TNYV\W JVT WL ^^^ TPSSLUUP\TNYV\W JVT WL

4PYPHT )LUKLa 1PTtULa ,ZWLJPHSPZ[HZ LU SVZ WYVJLZVZ KL ZLSLJJP}U ` L]HS\HJP}U KL WLYZVUHS H [VKV UP]LS 5\LZ[YV WYVMLZPVUHSLZ JHSPÄJHKVZ SV H`\KHYHU H LSLNPY LS WLYZVUHS PK}ULV WHYH Z\ VYNHUPaHJP}U

TILUKLa\'TPSSLUUP\TNYV\W JVT WL ^^^ TPSSLUUP\TNYV\W JVT WL

102

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:PS]PHSPSP =HSKP]PH -LYUHUKV .VUaHSLZ

5\LZ[YV ZLY]PJPV LU ZLSLJJP}U ` L]HS\HJP}U KL WLYZVUHS ZL LUMVJH LU PKLU[PÃ&#x201E;JHY H SVZ [HSLU[VZ PK}ULVZ J\`VZ WLYÃ&#x201E;SLZ J\IYHU SHZ L_WLJ[H[P]HZ KLS W\LZ[V H VJ\WHY

Z]HSKP]PH'WLYZVUUHSPH WL MNVUaHSLZ'WLYZVUUHSPH WL ^^^ WLYZVUUHSPH WL

,K\HYKV ,NV (N\PYYL (SMYLKV (YHUH *VUZ\S[VYH LZWLJPHSPaHKH LU WYVJLZVZ KL IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KL LQLJ\[P]VZ WYVMLZPVUHSLZ ` THUKVZ TLKPVZ VYPLU[HKH H PKLU[PÃ&#x201E;JHY SVZ TLQVYLZ [HSLU[VZ NHYHU[PaHUKV YLZ\S[HKVZ L_P[VZVZ

JVUZ\S[VYPH'WLYZVUULSNYW JVT ^^^ WLYZVUULSNYW JVT

,UYPX\L ,TPSPV =PSH 5HYHUQV :VTVZ LZWLJPHSPZ[HZ LU :LSLJJP}U ,]HS\HJP}U 9LJS\[HTPLU[V KL 7LYZVUHS ,QLJ\[P]V ` KL 4HUKV 4LKPV X\L HZLN\YHU H SH (S[H +PYLJJP}U Z\ I\LU KLZLTWL|V ;YLPU[H H|VZ KL t_P[V UVZ H]HSHU

*VSHIVYHTVZ JVU U\LZ[YVZ JSPLU[LZ LU LUJVU[YHY H SVZ TLQVYLZ JHUKPKH[VZ KPZWVUPISLZ LU LS TLYJHKV (K /VJ HS W\LZ[V WLYÃ&#x201E;S ` J\S[\YH KL SH 6YNHUPaHJP}U *VU[HTVZ JVU \UH IVSZH KL LTWSLV WYVWPH! ^^^ WZPJV[LJLTWSLV JVT ` SVZ TLQVYLZ WYVMLZPVUHSLZ KLS YLZLHYJO YLJY\P[TLU[

90) *65:<3;69,: (ZLZVYxH 3LNHS (S[HTLU[L ,ZWLJPHSPaHKH .LZ[P}U KLS ;HSLU[V /\THUV

]PSHUHYHUQV'WRMWLY\ JVT ^^^ WRMWLY\ JVT

2HYLLU 9P]HZ

RHYLLUYP]HZ'WZPJV[LJ WL ^^^ WZPJV[LJ WL

+HUPLS 9VISLZ 0IHaL[H

KYVISLZ'YPIJVUZ\S[VYLZ JVT ^^^ YPIJVUZ\S[VYLZ JVT

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS EMPRESAS DE SELECCION DE PERSONAL

(UH 3\JxH 9L[V 5\LZ[YV ULNVJPV LZ LUJVU[YHY HS JHUKPKH[V TmZ JHSPÃ&#x201E;JHKV WHYH Z\ WYV`LJ[V (\UX\L LZ[V LZ ZVSV \UH WHY[L! YLSHJPVULZ Z}SPKHZ JVUÃ&#x201E;HUaH LÃ&#x201E;JPLUJPH NHYHU[xH L PUUV]HJP}U /HJLY SHZ JVZHZ IPLU OHJL X\L U\LZ[YH SHIVY U\UJH [LYTPUL

H YL[V'NY\WVZHWPLUJL WL ^^^ NY\WVZHWPLUJL WL

4HYxH 0ZHILS 9VKYxN\La (YYV`V :LSLJJP}U L]HS\HJP}U KL WLYZVUHS ¶ ZHS\K SHIVYHS WYL]LUJP}U SHIVYHS KLZHYYVSSV KL OHIPSPKHKLZ WLYZVUHSLZ PU[LYWLYZVUHSLZ JVU[YVS KL LZ[YtZ SHIVYHS JOLX\LVZ TtKPJVZ WLYZVUHS L_mTLULZ JSxUPJVZ [V_PJVS}NPJVZ WLYÃ&#x201E;SLZ MVYLUZLZ

THYPZHILSYVKYPHYY'OV[THPS JVT WZPJVT\S[PZHS\K'SP]L JVT

103

106

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS EMPRESAS DE SELECCION DE PERSONAL

;(3,5; *65:<3;05. ,ZWLJPHSPZ[HZ VYPLU[HKVZ H SH IÂ&#x201A;ZX\LKH ` ZLSLJJP}U KLS *HWP[HS /\THUV X\L Z\ LTWYLZH ULJLZP[H :PZ[LTH KL ,]HS\HJP}U 0U[LNYHS JVUÃ&#x201E;HISL HZZLZZTLU[ ,]HS\HJP}U KLS *VTWVY[HTPLU[V 6YNHUPaHJPVUHS ]PUJ\SHKV HS *VYL KL SH LTWYLZH YLMLYLUJPHZ

9V_HUH 3PUNmU

YSPUNHU'[HSLU[JVUZ\S[PUN JVT WL ^^^ [HSLU[JVUZ\S[PUN JVT WL

;(3,5;6 /<4(56

4PN\LS (STLUNVY =

-PYTH LZWLJPHSPaHKH LU IÂ&#x201A;ZX\LKH KL LQLJ\[P]VZ L]HS\HJPVULZ WZPJVS}NPJHZ ` KL JVTWL[LUJPHZ L]HS\HJP}U KL WV[LUJPHS ` HZZLZZTLU[ JLU[LY

:PZ[LTH X\L WLYTP[L L]HS\HY ` ZLSLJJPVUHY H SVZ JHUKPKH[VZ KL HJ\LYKV H SHZ ULJLZPKHKLZ LZWLJPÃ&#x201E;JHZ KL JHKH W\LZ[V LU WHY[PJ\SHY SV J\HS ZL YLHSPaH TLKPHU[L SH PKLU[PÃ&#x201E;JHJP}U KL SHZ ¸JVTWL[LUJPHZ¹ ` LS (ZZLZZTLU[ *LU[LY

TPN\LS'[HSLU[VO\THUV JVT WL ^^^ [HSLU[VO\THUV JVT WL

<YZ\SH (S]HYLa

\HS]HYLa'[HYNL[ KKP JS ^^^ [HYNL[ KKP JS

(UKYL` (]LSSHULKH 5VZ LUMVJHTVZ LU \U HUmSPZPZ KL SH LZ[YH[LNPH J\S[\YH JV`\U[\YH WYVJLZVZ ` L_WLJ[H[P]HZ KL SH WVZPJP}U NHYHU[PamUKVSLZ LUJVU[YHYSL LS JHUKPKH[V HK OVJ ( [YH]tZ KL U\LZ[YVZ HSPHKVZ SSLNHTVZ H WHxZLZ KL 3H[PUVHTtYPJH ` ,\YVWH HZx JVTV JP\KHKLZ LU LS 7LYÂ&#x201A;

HH]LSSHULKH'[HYNL[OY JVT WL ^^^ [HYNL[OY JVT WL

110

:LSLJJP}U ` L]HS\HJP}U KL WLYZVUHS PORTALES DE EMPLEO

3()69<4 *64 7\U[V KL LUJ\LU[YV LU[YL I\ZJHKVYLZ KL [YHIHQV ` LTWYLZHZ X\L I\ZJHU [HSLU[VZ WHYH KHY SH ZVS\JP}U H SVZ YLX\LYPTPLU[VZ KL YLJS\[HTPLU[V ` ZLSLJJP}U KL WLYZVUHS

9HMHLS AH]HSH

YHMHLS aH]HSH'SHIVY\T WL ^^^ SHIVY\T WL

:PTWSL ` mNPS JVUZ\S[HZ PSPTP[HKHZ PU[LNYHKV JVU YLKLZ ZVJPHSLZ 7\LKL W\ISPJHY [VKHZ Z\Z VMLY[HZ JYLHY SH J\LU[H KL Z\ LTWYLZH ` ZP KLZLH WLYZVUHSPaHYSH SV H`\KHTVZ KLZHYYVSSHUKV Z\ WYVWPV 7VY[HS KL 9LJS\[HTPLU[V JVU SH VWJP}U ¸;YHIHQH JVU UVZV[YVZ¹ LU Z\ WYVWPH ^LI

PUMV'THUNV JVT WL ^^^ THUNV JVT WL ^^^ THUNV WL >LI4HUNV7L

112

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113

PUBLIREPORTAJE

Robles Ibazeta Consultores, cuenta con más de 48 años experiencia en el mercado y somos especialistas en realizar servicios de Asesoría Legal y Gestión del Talento Humano En Asesoría Legal Empresarial:

9LZHS[HTVZ LU WHY[PJ\SHY KVZ WYVK\J[VZ T\` YLJVUVJPKVZ LU LS TLYJHKV!

· El Saneamiento Laboral de Empresas JVUZPZ[L LU HUHSPaHY SH WYVISLTm[PJH SHIVYHS KLZKL \UH WLYZWLJ[P]H LTWYLZHYPHS ZPU WLYKLY KL ]PZ[H SVZ SPULHTPLU[VZ KPYLJ[P]HZ L PU[LYWYL[HJP}U KL SH UVYTH[P]PKHK SHIVYHS WVY WHY[L KLS 4PUPZ[LYPV KL ;YHIHQV ` 7YVTVJP}U KLS ,TWSLV SVNYHUKV KL LZ[H MVYTH VW[PTPaHY TLQVY SVZ YLJ\YZVZ" HZx JVTV L]P[HY SH ZHUJP}U HKTPUPZ[YH[P]H WVY WHY[L KLS 4PUPZ[LYPV KL ;YHIHQV X\L WVKYxH SSLNHY OHZ[H : U\L]VZ ZVSLZ LU HSN\UVZ JHZVZ

· Asesoría en Seguridad y Salud en el Trabajo X\L JVUZPZ[L LU L]P[HY ZHUJPVULZ ` T\S[HZ H [YH]tZ KL SH PTWSLTLU[HJP}U KLS ZPZ[LTH KL ZLN\YPKHK ` ZHS\K LU LS [YHIHQV LU J\TWSPTPLU[V KL SH SL`

En Gestión del Talento Humano:

5VZ LZWLJPHSPaHTVZ LU!

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120

ARTICULO

La Tercerización e Intermediación como Estrategia de Negocio 3H ULJLZHYPH S\JOH WVY SH JVTWL[P[P]PKHK OH SSL]HKV H SHZ LTWYLZHZ H YLKLÃ&#x201E;UPY Z\Z LZ[YH[LNPHZ ` I\ZJHY HSPHKVZ WHYH ZLY JHKH ]La TmZ SPNLYHZ mNPSLZ ` VYPLU[HKHZ HS JSPLU[L 3H [LYJLYPaHJP}U LZ JSH]L LU LZL WYVJLZV 3HZ JVTWH|xHZ ZL JLU[YHU LU LS KLZHYYVSSV KL Z\ RUV^ OV^ ` KLQHU LU THUVZ KL LZWLJPHSPZ[HZ SH NLZ[P}U KL HJ[P]PKHKLZ ZLJ\UKHYPHZ X\L UV MVYTHU WHY[L KL Z\ JVYL I\ZPULZZ 3H [LYJLYPaHJP}U YLZWVUKL H \U YLWSHU[LHTPLU[V LZ[YH[tNPJV KL SH JHKLUH KL ]HSVY! HSSx KVUKL \UH JVTWH|xH UV ZLH JHWHa KL KLZHYYVSSHY ]LU[HQHZ JVTWL[P[P]HZ SV TLQVY LZ JLKLY SH HJ[P]PKHK H \U [LYJLYV X\L ZLN\YV H`\KHYm H LSSV 3VZ WYPTLYVZ ZLY]PJPVZ Z\ZJLW[PISLZ KL ZLY Z\IJVU[YH[HKVZ ZVU HX\LSSVZ X\L UV ZVU JYx[PJVZ LU \UH LTWYLZH ,S VIQL[P]V HS [LYJLYPaHY LZ LUJVU[YHY H HSN\PLU L_WLY[V LU LZH HJ[P]PKHK X\L OHNH KPJOVZ ZLY]PJPVZ KL TLQVY THULYH KL THULYH TmZ WYVMLZPVUHS ` KL MVYTH TmZ Ã&#x2026;L_PISL ,U V[YHZ WHSHIYHZ las empresas han empezado a realizar un análisis muy sencillo: en qué soy especialista, dónde está mi â&#x20AC;&#x2DC;know-howâ&#x20AC;&#x2122;, dónde tengo mi ventaja competitiva... Una vez identificado ese núcleo, todo lo demás se puede mirar de otra manera.

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131

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KYVISLZ'YPIJVUZ\S[VYLZ JVT ^^^ YPIJVUZ\S[VYLZ JVT

144

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JZOH^'HJLU[LYWLY\ JVT H[VYYLZ'HJLU[LYWLY\ JVT ^^^ HJLU[LYWLY\ JVT

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QOLYYLYH'JHWP[HSL WL

^^^ HKLJJV JVT WL

^^^ JHWP[HSL WL

9HMHLS :HSHaHY +HaH

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YHMHLSZHSHaHY'JVHJOPUN`[HSLU[V JVT ^^^ JVHJOPUN`[HSLU[V JVT

146

*VUZ\S[VYxH LU NLZ[P}U O\THUH ASSESSMENT CENTERS

1PaH AmYH[L (TH`V

,ZWLJPHSPZ[HZ LU ,]HS\HJP}U KL 7V[LUJPHS ,]HS\HJP}U KL *VTWL[LUJPHZ ` ,]HS\HJP}U KL 7LYÃ&#x201E;S 6J\WHJPVUHS H Ã&#x201E;U KL PKLU[PÃ&#x201E;JHY JVUK\J[HZ KL t_P[V LU LS KLZLTWL|V SHIVYHS

QPaH aHYH[L'MVYL_JVUZ\S[VYLZ JVT ^^^ MVYL_JVUZ\S[VYLZ JVT

7H[YPJPH 4HYxU

JVU[HJ[V'OLHKO\U[LYZ HK]PZVYZ JVT ,ZWLJPHSPZ[HZ LU (ZZLZZTLU[ *LU[LY

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^^^ OLHKO\U[LYZ HK]PZVYZ JVT

4PSHNYVZ .VUaHSLZ KLS =HSSL *

TNVUaHSLZKLS]HSSL'PUUV]HJPVU LTWYLZHYPHS JVT ^^^ PUUV]HJPVU LTWYLZHYPHS JVT

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JVUZ\S[HZ'SHYJ WL ^^^ SHYJ WL

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JVU[HJ[LUVZ'WHJ[\T WL ^^^ WHJ[\T WL

149

ARTICULO

Estudio hecho en empresas en el Perú muestra que el 67% de las empresas desean tener índices de rotación menores de 5% y el 91% menores de 10% 3H YL[LUJP}U KLS WLYZVUHS JSH]L KLIL ZLY \UH KL SHZ WYPUJPWHSLZ WYLVJ\WHJPVULZ KL SHZ NLYLUJPHZ LU LS 7HxZ ` UV LZ HQLUV H SH YLHSPKHK T\UKPHS 3H LUJ\LZ[H T\UKPHS KL *,6Z X\L KLZHYYVSS} 7^* PUKPJH X\L! ,S KL SVZ *,6Z H UP]LS T\UKPHS LZ[mU WYLVJ\WHKVZ WVY SH KPZWVUPIPSPKHK KL OHIPSPKHKLZ JSH]L LU LS TLYJHKV ,Z[V Z\THKV H SH YLHSPKHK X\L 3H NLULYHJP}U KLS TPSLUPV [PLUL \UH PUJPKLUJPH PTWVY[HU[L LU SVZ WSHULZ KLS M\[\YV KL SHZ LTWYLZHZ KLIPKV X\L WHYH LS H|V ZL LZ[PTH X\L LZ[H NLULYHJP}U YLWYLZLU[HYm LS

KL SH M\LYaH SHIVYHS T\UKPHS

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,Z ]LYKHK LU[YL SVZ [LTHZ KL TH`VY PTWVY[HUJPH WHYH SVZ *,6Z KLS T\UKV LZ PKLU[PÃ&#x201E;JHY H[YHLY ` YL[LULY HS [HSLU[V O\THUV YLX\LYPKV WHYH Z\ ULNVJPV 3H YL[LUJP}U KLS [HSLU[V ZL LUJ\LU[YH LU[YL SVZ WYPUJPWHSLZ KLZHMxVZ X\L LUMYLU[HU SHZ LTWYLZHZ LU LS 7LYÂ&#x201A; OV` LU KxH ,U LS LZ[\KPV KLUVTPUHKV º;LUKLUJPHZ KL 9L[LUJP}U KLS ;HSLU[V 7LYÂ&#x201A; » YLHSPaHKH H .LYLU[LZ KL 9LJ\YZVZ /\THUVZ ` KL (KTPUPZ[YHJP}U ` -PUHUaHZ KL LTWYLZHZ SVJHSLZ WVY 7^* LU LS 7LYÂ&#x201A; ` /)* *VUZ\S[VYLZ : ( * LZ[H YLHSPKHK T\LZ[YH X\L LS KL SHZ LTWYLZHZ I\ZJH [LULY \UH YV[HJP}U TLUVY HS ` \U KL LSSHZ \UH TLUVY H 5V VIZ[HU[L ZVSV LS SVNYH VI[LULY SH YV[HJP}U KLZLHKH

,U[YL SHZ WYmJ[PJHZ TmZ PTWSLTLU[HKHZ LZ[mU SHZ KL YLJS\[HTPLU[V ` ZLSLJJP}U KL WLYZVUHS

HZx JVTV LU SH NLZ[P}U KLS JSPTH ` J\S[\YH VYNHUPaHJPVUHS JVU xUKPJLZ KL HWSPJHIPSPKHK KLS ` YLZWLJ[P]HTLU[L 4PLU[YHZ X\L SHZ WYmJ[PJHZ YLMLYLU[LZ H SH IÂ&#x201A;ZX\LKH KL \U LX\PSPIYPV LU[YL SH ]PKH SHIVYHS ` WLYZVUHS MHTPSPHY ZVSV SSLNHU H HSJHUaHY \U UP]LS TLUVY KL KL PTWSLTLU[HJP}U LU SHZ LTWYLZHZ SVJHSLZ

*VTV JVUJS\ZPVULZ KLS LZ[\KPV YLHSPaHKV ZL LUJVU[YHYVU ZLPZ NY\WVZ KL WYmJ[PJHZ X\L [PLULU \UH PUJPKLUJPH WVZP[P]H ZVIYL SVZ xUKPJLZ KL YV[HJP}U KL WLYZVUHS WHYH SHZ LTWYLZHZ JVTV ZVU! +LZHYYVSSV KL SxULHZ KL JHYYLYH :PZ[LTHZ KL TLKPJP}U KLS KLZLTWL|V 7YVJLZVZ KL YLJS\[HTPLU[V ` ZLSLJJP}U LZ[\KPVZ ` HJJPVULZ WHYH TLQVYHY LS JSPTH SHIVYHS PTWSLTLU[HJP}U KL WYVNYHTHZ KL JHWHJP[HJP}U 0KLU[PÃ&#x201E;JHJP}U KLS WLYZVUHS JSH]L :PU LTIHYNV KLILTVZ [LULY LU J\LU[H X\L KLU[YV KL LZ[HZ WYmJ[PJHZ L_PZ[LU JPLY[VZ LSLTLU[VZ JSH]L WHYH X\L LS t_P[V ZLH TH`VY 7VY LQLTWSV UV IHZ[H JVU [LULY PKLU[PÃ&#x201E;JHKV HS WLYZVUHS JSH]L ZPU X\L ZL [LUNH \UH SxULH KL JHYYLYH JSHYH WHYH SH WLYZVUH ` X\L SH LTWYLZH SL IYPUKL SVZ LSLTLU[VZ ` YLJ\YZVZ ULJLZHYPVZ WHYH X\L J\TWSH JVU Z\Z TL[HZ HZx JVTV HJVTWH|HY LZ[H JVUZLJ\JP}U KL TL[HZ JVU PUJLU[P]VZ TVUL[HYPVZ ` UV TVUL[HYPVZ HJVYKLZ JVU SHZ ULJLZPKHKLZ KLS JVSHIVYHKVY ` X\L THYX\LU \UH KPMLYLUJPHJP}U LU LS ZLU[PY KL WLY[LULUJPH ` JVTWYVTPZV KL TPZTV JVU SH LTWYLZH

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*VUZ\S[VYxH LU NLZ[P}U O\THUH CLIMA ORGANIZACIONAL

+(9 :63<*065,: ,UJVU[YHTVZ mYLHZ KL VWVY[\UPKHK WHYH Z\ VYNHUPaHJP}U H [YH]tZ KL SH TLKPJP}U KL SHZ KPZ[PU[HZ ]HYPHISLZ KLS JSPTH VYNHUPaHJPVUHS ` SVZ HJVTWH|HTVZ LU LS LZ[HISLJPTPLU[V KL WSHULZ ]PHISLZ ` LMLJ[P]VZ X\L PTWHJ[LU LU SH VYNHUPaHJP}U MH]VYHISLTLU[L

.PHUPUH 9ma\YP 9LH|V

NYHa\YP'KHYZVS\JPVULZ JVT WL ^^^ KHYZVS\JPVULZ JVT WL

.LYTmU =HSSLQVZ

(WV`HTVZ HS JSPLU[L H VI[LULY YLZ\S[HKVZ LU LS ULNVJPV H WHY[PY KL SH NLZ[P}U KLS YLJ\YZV O\THUV! ,]HS\HJP}U KLS KLZLTWL|V WVY YLZ\S[HKVZ WYVNYHTHZ KL JVTWL[LUJPHZ TLQVYH KLS JSPTH VYNHUPaHJPVUHS V[YVZ

151

N]HSSLQVZ'KOTJVUZ\S[VYLZ JVT JVU[HJ[V'KOTJVUZ\S[VYLZ JVT ^^^ KOTJVUZ\S[VYLZ WL +OTJVUZ\S[VYLZ

*VUZ\S[VYxH LU NLZ[P}U O\THUH CLIMA ORGANIZACIONAL

153

1PaH AmYH[L (TH`V

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QPaH aHYH[L'MVYL_JVUZ\S[VYLZ JVT ^^^ MVYL_JVUZ\S[VYLZ JVT

.HIYPLSH )HYKHSLZ 4

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4LKPJP}U ` HUmSPZPZ KLS ZLU[PY VYNHUPaH[P]V WHYH WVZ[LYPVY HWSPJHJP}U KL LZ[YH[LNPHZ H SH TLKPKH KL JHKH YLHSPKHK

NITHZVJPHKVZ'[LYYH JVT WL NITFHZVJPHKVZ'JSHYVLTWYLZHZ JVT WL ^^^ NITHZVJPHKVZ JVT

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LJOH]La'JVTWLUZH JVT WL W\NHa'JVTWLUZH JVT WL ^^^ JVTWLUZH JVT WL

*VUZ\S[VYH NSVIHS LZWLJPHSPaHKH LU SH JYLHJP}U TLQVYH ` THU[LUPTPLU[V KL L_JLSLU[LZ HTIPLU[LZ KL [YHIHQV 7\ISPJH LS YHURPUN 3HZ 4LQVYLZ ,TWYLZHZ WHYH ;YHIHQHY LU TmZ KL WHxZLZ

*H[OPH )YPUNHZ 4LUH

JH[OPH IYPUNHZ'NYLH[WSHJL[V^VYR JVT ^^^ NYLH[WSHJL[V^VYR JVT WL

154

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.YLNVY` )YxVZ 9P]LYH -\SS +H` KL 05;,.9(*065 3()69(3 [VKV PUJS\xKV! I\ZLZ JS\I JHTWLZ[YL HST\LYaV N`TROHUH VYNHUPaHJPVUHS JVU ]HSVYLZ JVSVYLZ ` SÂ&#x201A;KPJH WHY[PJPWHJP}U OVYPaVU[HS KL M\SS [YHIHQV LU LX\PWV -PLZ[H HS H[HYKLJLY ` OVYH SVJH

974

97* NYLNVY`IYPVZ'NYLJV[V\YZL]LU[VZ JVT ^^^ NYLJV[V\YZL]LU[VZ JVT

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,Z[LSH /LYUmUKLa /\NV )H\THUU (SPJL *V[[SL

HZPZ[LU[L'OIJJVUZ\S[VYLZ JVT ^^^ OIJJVUZ\S[VYLZ JVT

7H[YPJPH 4HYxU

+PHNU}Z[PJV KL *SPTH 6YNHUPaHJPVUHS ` .LZ[P}U KL MHJ[VYLZ

JVU[HJ[V'OLHKO\U[LYZ HK]PZVYZ JVT ^^^ OLHKO\U[LYZ HK]PZVYZ JVT

.PHJVTV =LYTL 9HMHLS /LYUmUKLa 5VZ LUMVJHTVZ LU YLJVUVJLY SHZ TV[P]HJPVULZ PU[LYUHZ ` L_[LYUHZ KL Z\Z JVSHIVYHKVYLZ JVU LS Ã&#x201E;U KL YLHSPaHY \U HUmSPZPZ PU[LNYHS KL Z\Z JSPTH VYNHUPaHJPVUHS ` V[VYNHYSL SHZ OLYYHTPLU[HZ WHYH X\L NLZ[PVUL Z\ [HSLU[V O\THUV JVU LÃ&#x201E;JPLUJPH

YHMHLS'O\THUP[HL JVT WL PUMV'O\THUP[HL JVT WL ^^^ O\THUP[HL JVT WL

/<469 ,5 :,906 5\LZ[YV VIQL[P]V LZ TLQVYHY LS JSPTH SHIVYHS KL SHZ LTWYLZHZ TLKPHU[L JHWHJP[HJP}U WYVNYHTHZ [HSSLYLZ ` JVUMLYLUJPHZ L]LU[VZ LZWLJ[mJ\SVZ JVU TLUZHQL ` JVT\UPJHJP}U PU[LYUH HJ[P]HJPVULZ <[PSPaHTVZ LS O\TVY JVTV OLYYHTPLU[H WHYH TLQVYHY SHZ YLSHJPVULZ PU[LYWLYZVUHSLZ KL SVZ JVSHIVYHKVYLZ

4HYPILS .HZ[\SV

THYPILS'O\TVYLUZLYPV WL ^^^ O\TVYLUZLYPV WL

156

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3H\YH 9HTVZ

4LKPTVZ SHZ WLYJLWJPVULZ NLULYHKVYHZ KLS JSPTH SHIVYHS YLVYPLU[mUKVSHZ TLQVYHUKV HJ[P[\KLZ ` WYVK\J[P]PKHK KL SVZ JVSHIVYHKVYLZ

JVUZ\S[HZ'SHYJ WL ^^^ SHYJ WL

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JOLPUTHU'SPKLYHUKV JVT WL ^^^ SPKLYHUKV JVT WL

(KYPHUH .VUamSLa

HKYPHUH NVUaHSLa'TLYJLY JVT ^^^ TLYJLY JVT WL

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VYPLU[H'VYPLU[H WL ^^^ VYPLU[H WL

:PS]PHSPSP =HSKP]PH -LYUHUKV .VUaHSLZ

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PUMV'WYV^VYR WL ^^^ WYV^VYR WL

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174

ARTICULO

Importancia de la adecuada gestión de la Cultura Organizacional ¿Por qué Nokia perdió su reinado, Samsung se convierte en el nuevo líder tecnológico y Apple ve en peligro su sostenibilidad sin Jobs? ¿Qué es lo que hace diferente a una organización? :P IPLU LZ JPLY[V ]LTVZ NYHUKLZ LTWYLZHZ LU [VKV LS T\UKV KL KPZ[PU[V Y\IYV OHJPLUKV TPS ` \U PU]LYZPVULZ ¦X\t OHJL X\L \UH ZLH TmZ L_P[VZH ` V[YHZ UV [HU[V& ¦8\t OHJL X\L HÂ&#x201A;U [LUPLUKV SH TH`VY [LJUVSVNxH LS KLZLTWL|V KL t_P[V UV ZLH LS TPZTV WHYH [VKHZ& ¦8\t OHJL X\L [LUPLUKV LZ[YH[LNPHZ ` VIQL[P]VZ T\` ZPTPSHYLZ SH JVUZLJ\JP}U KL SHZ TPZTHZ ZLH YLSH[P]H& 3H YLZW\LZ[H LZ[m LU LS cómo. 4mZ HSSm KLS ¸X\t¹ ]LUKV ¸X\t¹ TmX\PUH [LUNV ¸X\t¹ [LJUVSVNxH [LUNV ¸X\t¹ WLYZVUHZ [LUNV ¸X\t¹ VIQL[P]VZ [LUNV¯ LS Â&#x201A;UPJV YLHSPaHKVY KL SH KPMLYLUJPH LZ LS cómo KL JHKH qué J}TV ]LUKV J}TV \ZV TP THX\PUHYPH J}TV \ZV SH [LJUVSVNxH J}TV HWYV]LJOV LS YLJ\YZV O\THUV L[J ` LS J}TV OHJL ZPULYNPH JHKH qué ,Z KLJPY J}TV PU[LYHJ[Â&#x201A;H JHKH WYVJLZV JVU JHKH WLYZVUH JVU JHKH VIQL[P]V L[J ¿Cuáles son los cómo o diferenciadores de una organización? +VZ LTWYLZHZ W\LKLU [LULY L_HJ[HTLU[L LS TPZTV WSHU LZ[YH[LNPH L PUMYHLZ[Y\J[\YH :PU LTIHYNV SH LQLJ\JP}U ZLYm JVTWSL[HTLU[L KPMLYLU[L KL HJ\LYKV H las competencias, los valores y la cultura KL JHKH 6YNHUPaHJP}U 3H J\S[\YH Z\TH[VYPH KL TPZP}U ]PZP}U ]HSVYLZ ` JVTWL[LUJPHZ LZ LS KPMLYLUJPHKVY JSH]L X\L THYJHYm LS t_P[V KL SVZ YLZ\S[HKVZ ,S LSLTLU[V JVTÂ&#x201A;U H LZ[VZ LZ! la persona; WVY [HU[V LZ[L ZLYm LS KPMLYLUJPHKVY ZPLTWYL ` J\HUKV SHZ WLYZVUHZ SV ]P]HU LU [VKV SV X\L OHJLU ` J}TV SV OHJLU SH J\S[\YH UV ZL OHJL ZVSHTLU[L KL HÃ&#x201E;JOLZ LU SHZ WHYLKLZ ` TLYJOHUKPZPUN LZ[VZ ZVU PUZ[Y\TLU[VZ KL PUMVYTHJP}U ` UV KL [YHZMVYTHJP}U :P HSN\PLU ZHIxH PU[\P[P]HTLU[L X\L SHZ personas ZVU PTWVY[HU[LZ LU \UH VYNHUPaHJP}U HOVYH `H ZHIL WVY X\t ¿Cuál es la realidad de los cómos o diferenciadores? +L HJ\LYKV HS TVKLSV ZP LZ X\L SV L_PZ[L KL JHKH VYNHUPaHJP}U WVKYxHU LZ[HY TmZ JVUJLU[YHKVZ LU LS KLZHYYVSSV KL [LJUVSVNxH PUMYHLZ[Y\J[\YH L[J V WVKYxHU YLJVUVJLY LS WHWLS JSH]L KL NLZ[PVUHY \UH J\S[\YH VYNHUPaHJPVUHS ,QLTWSV! /LTVZ JVUVJPKV LS LZ[HUJHTPLU[V KL ZÂ&#x201A;WLY LTWYLZHZ ZÂ&#x201A;WLY [VW LU [VKV X\L UV SVNYHU H]HUaHY TmZ HS YP[TV X\L X\PZPLYHU V X\L SV OHJLU JVU \UH HS[H PUZH[PZMHJJP}U KL Z\ NLU[L SxVZ PU[LYUVZ HS[H YV[HJP}U WVJV JVTWYVTPZV L[J H WLZHY KL JVU[HY JVU SH TLQVY [LJUVSVNxH L PUMYHLZ[Y\J[\YH KLS WSHUL[H¯ ¦8\t LZ[m MHS[HUKV& 3H KPMLYLUJPH LZ[m LU SH HW\LZ[H! ¦WVY SH TmX\PUH V SHZ WLYZVUHZ& 7HYH X\PLU Z}SV HW\LZ[H WVY SHZ TmX\PUHZ! <UH TmX\PUH KL <:+ W\LKL UV ZLY JHYV H Z\Z VQVZ WLYV \U WYVNYHTH KL KLZHYYVSSV KL SPKLYHaNV KL <:+¯ LZV Zx SL WHYLJL JHYV U\L]HTLU[L ]LTVZ

tUMHZPZ LU JVUZ[Y\PY LS qué ` UV LS cómo +LQHTVZ JVTV WYLN\U[H ¦7VY X\t UV HWVZ[HY WVY HTIVZ&¦8\LYLTVZ WLYZVUHZ X\L KLU SV TLQVY WVY SVZ JSPLU[LZ ZPU KHYSV UVZV[YVZ WVY SHZ WLYZVUHZ& ¿Cómo gestionar exitosamente las Competencias, Valores y Cultura? ,TWPLJL WVY WYLN\U[HYZL JVTV LTWYLZH ¦8\PtU LZ& ¦8\PtU X\PLYL ZLY& +L HOx VI[LUNH Z\ 4PZP}U ` =PZP}U ` UV [VTL LZ[V JVTV \U PUZ[Y\TLU[V KL THYRL[PUN LZ X\PtU ,: ` UV ZVSV X\t X\PLYL ¸WHYLJLY¹ 3\LNV KLÃ&#x201E;UH Z\Z JVTWL[LUJPHZ ` ]HSVYLZ WHY[PLUKV KL KPMLYLUJPHYSVZ `H X\L PUJS\ZV LU LZ[VZ [PLTWVZ T\JOHZ LTWYLZHZ ` JVSLNHZ JVUZ\S[VYLZ UV JVTWYLUKLU SH KPMLYLUJPH LU[YL HTIHZ ` [LYTPUHU JVUZ[Y\`LUKV JVUM\ZP}U LU SHZ WLYZVUHZ ` SHZ LTWYLZHZ OmNHSLZ SH WYLN\U[H ` JVTWY\tILSV @H KLÃ&#x201E;UPKVZ JVUZ[Y\`H SVZ PUKPJHKVYLZ [HU[V WHYH JVTWL[LUJPHZ JVTV WHYH ]HSVYLZ LZ[H WHY[L KLILY ZLY HJVTWH|HKH KL LZWLJPHSPZ[HZ WHYH HZLN\YHY SH JVUNY\LUJPH ` \[PSPKHK KL SHZ TPZTHZ LU LS ULNVJPV ` Z\Z WYVW}ZP[VZ *VU LZ[V YLHSPaHKV VI[LUKYm WHYmTL[YVZ WHYH WVKLY YLHSPaHY TLKPJPVULZ ` NLZ[PVUHY J\HU[P[H[P]HTLU[L JHKH MVY[HSLaH ` VWVY[\UPKHK KL TLQVYH KL SH 6YNHUPaHJP}U 5VZV[YVZ SL OLTVZ WLYTP[PKV `H H TmZ KL \UH LTWYLZH SV X\L V[YVZ OHU KPJOV X\L LZ PTWVZPISL JVTV LS OLJOV KL NLZ[PVUHY SVZ ]HSVYLZ JVU PUKPJHKVYLZ WVY WLYZVUHZ mYLHZ L[J KLJxHU X\L LZ T\` ¸HIZ[YHJ[V¹ WHYH NLZ[PVUHYSV WVY UV KLJPY UV Zt J}TV No cometa estos 3 graves errores en su gestión: Â&#x2039; =LY SH NLZ[P}U KL SH J\S[\YH ]HSVYLZ ` JVTWL[LUJPHZ JVTV \U HZ\U[V W\YHTLU[L JVT\UPJHJPVUHS TPSLZ KL LTWYLZHZ SV [PLULU LU Z\Z WHYLKLZ LU HÃ&#x201E;JOLZ TLYJOHUKPZPUN L[J ` UV OHU TLQVYHKV LU UHKH H|V H H|V ZVIYL LZ[VZ [LTHZ Â&#x2039; =LY SH NLZ[P}U KL SH J\S[\YH ]HSVYLZ ` JVTWL[LUJPHZ JVTV \U HZ\U[V KL 99// ` UV KL [VKH SH 6YNHUPaHJP}U LU LZWLJPHS KL Z\Z SxKLYLZ Â&#x2039; 4HULQHY SH J\S[\YH ]HSVYLZ ` JVTWL[LUJPHZ KL THULYH PU[\P[P]H ZPU PUKPJHKVYLZ UP \U WSHU KL KLZHYYVSSV ` ZVZ[LUPIPSPKHK -PUHSTLU[L ZLWH X\L [VKH 6YNHUPaHJP}U [PLUL \UH J\S[\YH ]HSVYLZ ` JVTWL[LUJPHZ :PU LTIHYNV W\LKL X\L WVY J\S[\YH [LUNH L_HJ[HTLU[L SHZ JVZHZ X\L UV KLZLH ` SL OHJLU KH|V H Z\ VYNHUPaHJP}U ` JVU LSSV H SH NLU[L X\L WVY ]HSVYLZ [LUNH HU[P]HSVYLZ ` WYPTL SH SL` KLS TmZ M\LY[L LS TmZ ]P]V LS TmZ WH[LYV LS TmZ WYLWV[LU[L L[J @ X\L SHZ JVTWL[LUJPHZ Ã&#x201E;UHSTLU[L L_PZ[HU KL THULYH YLSH[P]H LU SH VYNHUPaHJP}U LZ KLJPY LU HSN\UVZ Zx ` LU V[YVZ UV LU HSN\UHZ mYLHZ Zx ` LU V[YHZ UV JVU]PY[PLUKV [VKV LSSV LU \U ]LYKHKLYV H[LU[HKV JVU[YH SH WYVWPH VYNHUPaHJP}U X\L OPS]HUH Z\ MVYTH KxH H KxH KLZKL Z\ WYVWPV JVYHa}U H ]LJLZ ZPU ZHILYSV Javier Villanueva Bravo 7ZPJ}SVNV ` *VHJO LU 143 *VUZ\S[VYLZ .LYLUJPHSLZ :(*

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Recursos para la Capacitación: Andragogía aplicada ,S ZPZ[LTH KL HWYLUKPaHQL OH L]VS\JPVUHKV LU LS [PLTWV ¦:HIxH \Z[LK X\L \[PSPaHTVZ [HU ZVSV LS

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¿Cómo funciona la mente?

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Coaching y cambios: ,S JVHJOPUN HWSPJHKV HS HWYLUKPaHQL LZ HIYPY U\L]HZ Y\[HZ HS ZPZ[LTH UL\YVS}NPJV NLULYHUKV U\L]HZ JVUL_PVULZ X\L WLYTP[PYmU U\L]VZ ZPZ[LTHZ KL WLUZHTPLU[VZ ( [YH]tZ KL WYLN\U[HZ WVKLYVZHZ LS *VHJO H`\KH H KLZJ\IYPY J\mSLZ ZVU SHZ JYLLUJPHZ SPTP[HU[LZ X\L PTWPKLU HS PUKP]PK\V H]HUaHY ,Z[H [VTH KL JVUZJPLUJPH ` LTWVKLYHTPLU[V SV [PLUL LS JVHJOLL X\PLU WPLUZH U\L]HTLU[L LU WVZPIPSPKHKLZ UV ]PZ[HZ HU[LZ

Estilos de aprendizaje: 3H HUKYHNVNxH LZ HS HK\S[V SV X\L SH WLKHNVNxH LZ HS UP|V ,SSH WLYTP[L L_WSVYHY SVZ KPMLYLU[LZ LZ[PSVZ KL HWYLUKPaHQL KLS HK\S[V! HSN\UHZ WLYZVUHZ ZVU TmZ [L}YPJHZ V[YVZ TmZ WYmJ[PJVZ V WYHNTm[PJVZ 3H HUKYHNVNxH HWSPJHKH WLYTP[L LUSHaHY JVU LS JVHJOPUN ` SH 753 U\L]HZ HS[LYUH[P]HZ KL HWYLUKPaHQL LU LS YVS KLS MHJPSP[HKVY ([YmZ LZ[m LS [PLTWV LU LS J\mS \U 77; LYH Z\ÄJPLU[L WHYH PS\Z[YHY SVZ JVUJLW[VZ X\L X\LYxHTVZ MVYaHY LU SH TLU[L KL SHZ WLYZVUHZ 7\LZ UV WVKLTVZ MVYaHY LS HWYLUKPaHQL Z}SV OHJLY WLUZHY

( [YH]tZ KL KPUmTPJHZ ` Q\LNVZ ZPZ[tTPJVZ ` TL[HM}YPJVZ HIYPTVZ JHTWV HS H\[VJ\LZ[PVUHTPLU[V WHYH \U TLQVY LU[LUKPTPLU[V KL SH HWSPJHJP}U WYVWPH KLS HWYLUKPaHQL H UP]LS PUKP]PK\HS .LULYHY LTVJPVULZ H [YH]tZ KL SVZ JHUHSLZ KL SH 753 [YHUZTP[L H SVZ WHY[PJPWHU[LZ \U WYVM\UKV KLZLV KL JHTIPV X\PtU LU Z\ MHZL KL L_WSVYHJP}U [VTH LU[VUJLZ JVUZJPLUJPH PU[LYtZ ` JVTWYVTPZV LU Z\ [YHUZMVYTHJP}U H [YH]tZ KL SH HWSPJHJP}U KPYLJ[H KLS JVUVJPTPLU[V

TIPS para el Facilitador:

;LULY JVUZJPLUJPH JSHYH KL SHZ ULJLZPKHKLZ KL HWYLUKPaHQL KL SVZ WHY[PJPWHU[LZ 7VZPJPVUHYZL JVTV \UH M\LU[L KL JVUVJPTPLU[VZ L_WLYPLUJPHZ L PUMVYTHJPVULZ ,Z[HISLJLY YLSHJPVULZ PU[LYWLYZVUHSLZ JVU SVZ WHY[PJPWHU[LZ VMYLJPLUKV \U JSPTH KL HJLW[HJP}U YLJVUVJPTPLU[V ` WHY[PJPWHJP}U LU[YL SVZ WHY[PJPWHU[LZ 9LZWL[HY ` YLJVUVJLY X\L SVZ WHY[PJPWHU[LZ ZVU SVZ WYV[HNVUPZ[HZ ` X\L KL LSSVZ [PLULU X\L ZHSPY SHZ JVUJS\ZPVULZ (KHW[HYZL H SVZ JHTIPVZ ` YLZWL[HY SVZ [PLTWVZ KL HWYLUKPaHQLZ 0S\Z[YHY SVZ JVUJLW[VZ WYPTLYV JVU LQLYJPJPVZ KPUmTPJVZ S\LNV HWSPJHJP}U ` ÄUHSTLU[L [LVYxH 3SL]HY LS HWYLUKPaHQL H SH HJJP}U WHYH NHYHU[PaHY SH PTWSLTLU[HJP}U

Mauricio Bock 5L\YV*VHJO ` +PYLJ[VY KL +Y\TTPUN <W

186

*VUZ\S[VYxH LU NLZ[P}U O\THUH CONSULTORIA EN FORMACION Y DESARROLLO

6MYLJLTVZ ZVS\JPVULZ KL JHWHJP[HJP}U ` KLZHYYVSSV X\L PTWHJ[LU LU Z\ J\S[\YH VYNHUPaHJPVUHS HZVJPHKVZ H VYNHUPaHJPVULZ KL NYHU WYLZ[PNPV PU[LYUHJPVUHS! =P[HS:THY[Z ;OPUR)\aHU 0U[LY(J[PVU ??0 *OHYHJ[LY -PYZ[ );:( 7LYZVSN LU[YL V[YHZ

PUMV'TL[HUVPH WL ^^^ TL[HUVPH WL

4HYPZVS AL]HSSVZ 2H[PH *VY[tZ 5VZ LUMVJHTVZ LU TVUP[VYLHY ` L]HS\HY LS KLZLTWL|V ` YLUKPTPLU[V KL \U JVSHIVYHKVY ZLNÂ&#x201A;U SHZ JVTWL[LUJPHZ X\L L_PNL Z\ W\LZ[V ` SVZ VIQL[P]VZ WSHU[LHKVZ WHYH Z\ WVZPJP}U *YLHTVZ WSHULZ KL HJJP}U ` JHWHJP[HJP}U LUMVJHKVZ LU KLZHYYVSSHY Z\Z OHIPSPKHKLZ ` WYVK\J[P]PKHK

VYPLU[H'VYPLU[H WL ^^^ VYPLU[H WL

0NUHJPV /LYUHUKV 4HY[xU (WV`HTVZ H U\LZ[YVZ JSPLU[LZ LU SH PTWSLTLU[HJP}U KL Z\Z LZ[YH[LNPHZ KL ULNVJPV H [YH]tZ KL ZVS\JPVULZ X\L TLQVYLU LS KLZLTWL|V ` LS [HSLU[V KL Z\Z LX\PWVZ O\THUVZ

POLYUHUKV'V]LYSHW UL[ ^^^ V]LYSHW UL[

?PTLUH 3\UH 5VYPLNH (ZLZVYHTVZ H U\LZ[YVZ WHY[ULY JSPLU[LZ LU KPMLYLU[LZ [LTHZ YLMLYLU[LZ H NLZ[P}U KL WLYZVUHZ WHYH X\L [LUNHU \U PTWHJ[V WVZP[P]V LU SH VYNHUPaHJP}U ` LU [VKVZ Z\Z Z[HRLOVSKLYZ

PUMV'WHY[ULYZOPW JVT WL

*VUZ\S[VYxH LU NLZ[P}U O\THUH CONSULTORIA EN FORMACION Y DESARROLLO

189

,UYPX\L )LKV`H 1\HU 7HISV .HQH[L

,ZWLJPHSPZ[HZ LU JVUZ\S[VYxH LU NLZ[P}U O\THUH ( [YH]tZ KL KPMLYLU[LZ TL[VKVSVNxHZ HUHSPaHTVZ ` KPHNUVZ[PJHTVZ VYNHUPaHJPVULZ ` JVSHIVYHTVZ H Z\ KLZHYYVSSV ` LUMVX\L H [YH]tZ KL SH MVYTHJP}U

Q\HUWHISV NHQH[L'NY\WV[H^H JVT

;,(4 :7090;

:[LMHU A\TZ[LN

0TWSHU[HTVZ ZVS\JPVULZ ` HJJPVULZ MVYTH[P]HZ HZx JVTV WYVNYHTHZ KL KLZHYYVSSV H [YH]tZ KL WYVJLZVZ KL JVHJOPUN LQLJ\[P]V ` KL LX\PWVZ

LUYPX\L ILKV`H'NY\WV[H^H JVT ^^^ NY\WV[H^H JVT

PUMV'[LHTZWPYP[ JVT WL ^^^ [LHTZWPYP[ JVT WL

/\NV (S]HYLa (YHUaHTLUKP

;LSLM}UPJH 3LHYUPUN :LY]PJLZ LZ SH JVTWH|xH KLS NY\WV ;LSLM}UPJH LZWLJPHSPaHKH LU VMYLJLY ZVS\JPVULZ PU[LNYHSLZ KL HWYLUKPaHQL VUSPUL WHYH SH LK\JHJP}U ` MVYTHJP}U

5VZ LUMVJHTVZ LU LS 7V[LUJPHS /\THUV 5\LZ[YVZ WYVNYHTHZ ` [HSSLYLZ VMYLJLU HJVTWH|HTPLU[V LZ[YH[tNPJV WHYH SVNYHY SH WYVK\J[P]PKHK WLYZVUHS ` LTWYLZHYPHS HUOLSHKH ` Z\WLYHY LÃ&#x201E;JHaTLU[L SHZ KPÃ&#x201E;J\S[HKLZ TmZ JVT\ULZ LU SH NLZ[P}U KL LX\PWVZ

O\NV HS]HYLaHYHUaHTLUKP'[LSLMVUPJH JVT ^^^ [LSLMVUPJHSLHYUPUNZLY]PJLZ JVT

1VYNL 4\QPJH 9V_HUH 2JVT[ *O

PUMV'[LZVYVZKLSWLY\ VYN QT\QPJH'[LZVYVZKLSWLY\ VYN ^^^ [LZVYVZKLSWLY\ VYN

190

*VUZ\S[VYxH LU NLZ[P}U O\THUH EQUIPOS DE ALTO RENDIMIENTO

7H[YPJPH -SVYLZ -PN\LYVH 0TW\SZHTVZ H SVZ LX\PWVZ H KLZWSLNHY Z\ WV[LUJPHS ` H KLZHYYVSSHY JVTWL[LUJPHZ X\L SLZ WLYTP[H HSJHUaHY \U HS[V KLZLTWL|V ` YLUKPTPLU[V 7YLZ[HTVZ ZLY]PJPVZ KL JVHJOPUN KL LX\PWVZ [LHT I\PSKPUN [HSSLYLZ KL PU[LNYHJP}U ` [YHIHQV LU LX\PWV ` [HSSLYLZ KL JHWHJP[HJP}U LU OHIPSPKHKLZ KPYLJ[P]HZ L PU[LYWLYZVUHSLZ

Ã&#x2026;VYLZWN'HNHWL JVT WL PUMV'HNHWL JVT WL ^^^ HNHWL JVT WL

9VILY[V =PSSHULZ +PYLJ[VY *VTLYJPHS ,X\PWVZ LÃ&#x201E;JHJLZ ` LÃ&#x201E;JPLU[LZ WV[LUJPHUKV ]HSVYLZ PUKP]PK\HSLZ ` JVU TLQVYLZ YLZ\S[HKVZ ZPN\PLUKV SH TPZTH Ã&#x201E;SVZVMÃ&#x201C;H X\L Z\ SxKLY JVU JVTWYVTPZV LU SH [HYLH ` HS[H JHWHJPKHK KL HWYLUKPaHQL 4V[P]HKVZ ` HS[HTLU[L HWHZPVUHKVZ WVY SVZ YLZ\S[HKVZ

Y]PSSHULZ'HSPHKVZLUTHYRL[PUN JVT ^^^ HSPHKVZLUTHYRL[PUN JVT

*36>5 *6(*/05.

.PZLSSL .\LYYH

,ZWLJPHSPZ[HZ LU ;HSSLYLZ WHYH ,X\PWVZ KL (S[V 9LUKPTPLU[V 9LJVUVJPKVZ WVY SHZ WYPUJPWHSLZ LTWYLZHZ JVTV \UH WYVW\LZ[H KP]LY[PKH PUUV]HKVYH KL HS[V PTWHJ[V ` LMLJ[P]PKHK

PUMVYTLZ'JSV^UJVHJOPUN JVT

*9,*, *65:<3;69,: 6MYLJLTVZ ZLY]PJPVZ KL JHWHJP[HJP}U PKLHSLZ WHYH WV[LUJPHY LS HS[V YLUKPTPLU[V KLU[YV KL \UH VYNHUPaHJP}U NLULYHUKV JVU LSSV \U TLQVY KLZLU]VS]PTPLU[V X\L NLULYL LÃ&#x201E;JPLUJPH ` LÃ&#x201E;JHJPH ;VKV LSSV LU WYV KL \U LX\PSPIYPV [YHIHQV MHTPSPH

^^^ JSV^UJVHJOPUN JVT

(UH :H`mU

PUMVYTLZ'JYLJLJVUZ\S[VYLZ JVT ^^^ JYLJLJVUZ\S[VYLZ JVT

+9<4405. <7

>HS[LY :V[VTH`VY 4H\YPJPV )VJR

*HWHJP[HJPVULZ ^VYRZOVWZ V\[KVVYZ 3LNV :LYPV\Z 7SH` JVHJOPUN WLYZVUHS LQLJ\[P]V ` KL LX\PWVZ KPUmTPJHZ T\ZPJHSLZ ` JVU HY[L J\SPUHYPV ` TmZ

JVU[HJ[V'KY\TTPUN\W JVT ^^^ KY\TTPUN\W JVT

194

*VUZ\S[VYxH LU NLZ[P}U O\THUH EQUIPOS DE ALTO RENDIMIENTO

2(9+0( ;,(4 :VTVZ LZ[YH[LNHZ LU LS KLZHYYVSSV KLS [HSLU[V O\THUV ` L_WLY[VZ LU NLZ[P}U KL JHTIPVZ VYNHUPaHJPVUHSLZ (`\KHTVZ H L_WHUKPY LS WV[LUJPHS KL LX\PWVZ ` WLYZVUHZ \ZHUKV [tJUPJHZ UV]LKVZHZ JVU YLZ\S[HKVZ L_[YHVYKPUHYPVZ WHYH LS JYLJPTPLU[V LTWYLZHYPHS

*HYSVZ 7LSSLNYPUP

PUMVYTHJPVU'RHYKPH[LHT JVT ^^^ RHYKPH[LHT JVT

3,9;69( *65:<3;69,:

1HPTL 3tY[VYH .PUV 3tY[VYH

+PZL|V ` VYNHUPaHJP}U KL WYVNYHTHZ KL JHWHJP[HJP}U LTWYLZHYPHS LU [LTHZ KL [YHIHQV LU LX\PWV SPKLYHaNV ` LX\PWVZ KL HS[V YLUKPTPLU[V

SLY[VYHJVUZ\S[VYLZ'[LYYH JVT WL

6MYLJLTVZ ZVS\JPVULZ KL JHWHJP[HJP}U ` KLZHYYVSSV X\L PTWHJ[LU LU Z\ J\S[\YH VYNHUPaHJPVUHS HZVJPHKVZ H VYNHUPaHJPVULZ KL NYHU WYLZ[PNPV PU[LYUHJPVUHS! =P[HS:THY[Z ;OPUR)\aHU 0U[LY(J[PVU ??0 *OHYHJ[LY -PYZ[ );:( 7LYZVSN LU[YL V[YHZ

^^^ SLY[VYHJVUZ\S[VYLZ JVT

PUMV'TL[HUVPH WL ^^^ TL[HUVPH WL

?PTLUH 3\UH 5VYPLNH

,U[YLUHTVZ H SVZ NY\WVZ KL [YHIHQV WHYH JVU]LY[PYSVZ LU ,X\PWVZ KL (S[V 9LUKPTPLU[V X\L W\LKHU NLULYHY ]HSVY H Z\ VYNHUPaHJP}U

4HY TVU[H|H [YLRRPUN RH`HRZ UH[\YHSLaH KLZHMxVZ LZ[YH[LNPHZ LX\PWVZ ZH[PZMHJJP}U WVY LS SVNYV¯ HWYLUKPaHQLZ ([Yt]L[L H YL[HY H [\ LX\PWV =x]LSV JVU UVZV[YVZ

PUMV'WHY[ULYZOPW JVT WL

,YULZ[V 4mSHNH -YHUJPZJV )HZPSP 9PJHYKV )HSHYLaV

PUMV'WLY\ TPS JVT ^^^ WLY\ TPS JVT

196

*VUZ\S[VYxH LU NLZ[P}U O\THUH ESCALAS SALARIALES

4PS\ZRH )VYUHa (UL_V (UHSPaHTVZ JHKH WVZPJP}U ` Z\ PTWHJ[V LU SH LZ[YH[LNPH KLS ULNVJPV JVU LS ÄU KL KL[LJ[HY KLZ]PHJPVULZ ` NLULYHY LX\PKHK HS PU[LYPVY KL SH LTWYLZH

+PZL|HTVZ \UH LZ[Y\J[\YH ZHSHYPHS WHYH Z\ LTWYLZH HJVYKL JVU LS YLZ\S[HKV KL \UH LUJ\LZ[H ZHSHYPHS KL Z\ ZLJ[VY LJVU}TPJV \[PSPaHUKV TLKPVZ PUMVYTm[PJVZ ` LZ[YH[LNPHZ ]PY[\HSLZ KL S[PTH NLULYHJP}U X\L KHU YLZ\S[HKVZ YmWPKVZ ` JLY[LYVZ

ZLY]PJPVZ'HKLJJV JVT WL ^^^ HKLJJV JVT WL

ÍUNLS )\Z[PSSVZ :\HYLa

974

HI\Z[PSSVZ'HZJSHIVYHS JVT ^^^ HZJSHIVYHS JVT

,UYPX\L *Om]La .\YTLUKP 7PSHY <NHa +LS ÍN\PSH

*VUZ\S[VYxH LZWLJPHSPaHKH LU HUmSPZPZ ` L]HS\HJP}U KL W\LZ[VZ KPZL|V KL LZ[Y\J[\YHZ JVU IHUKHZ ZHSHYPHSLZ JVU L_WLYPLUJPH LU LS ZLJ[VY WYP]HKV ` W ISPJV

LJOH]La'JVTWLUZH JVT WL W\NHa'JVTWLUZH JVT WL ^^^ JVTWLUZH JVT WL

4HYPZVS AL]HSSVZ 2H[PH *VY[tZ *VU[HTVZ JVU TL[VKVSVNxH KL ]HUN\HYKPH WHYH PKLU[PÄJHY ` JYLHY LZJHSHZ ZHSHYPHSLZ KL HJ\LYKV HS TLYJHKV ` HS [PWV KL W\LZ[V ZPY]PLUKV KL IHZL WHYH LZ[HISLJLY TVKLSVZ KL NLZ[P}U KL JVTWLUZHJPVULZ HK OVJ WHYH JHKH LTWYLZH

VYPLU[H'VYPLU[H WL ^^^ VYPLU[H WL

3PSPHUH *VYYHSLZ 5\LZ[YH LUJ\LZ[H KL YLT\ULYHJPVULZ ` ILULÄJPVZ HKPJPVUHSLZ LZ LS ZLY]PJPV KL PUMVYTHJP}U ZHSHYPHS SxKLY LU 7LY OLYYHTPLU[H PTWYLZJPUKPISL WHYH NLZ[PVUHY SH WVSx[PJH ZHSHYPHS ` JVU[HY JVU PUMVYTHJP}U LZLUJPHS WHYH LS HUmSPZPZ LZ[YH[tNPJV KL Z\ ZPZ[LTH KL JVTWLUZHJP}U

SPSPHUH JVYYHSLZ'WL W^J JVT ^^^ W^J JVT WL

*VUZ\S[VYxH LU NLZ[P}U O\THUH GESTION DEL CAMBIO

,KNHYK ,ZWPUVaH -\LU[LZ

(JVTWH|HTVZ H U\LZ[YVZ JSPLU[LZ LU SH KLÃ&#x201E;UPJP}U LSHIVYHJP}U L PTWSLTLU[HJP}U KL 7YVJLZVZ KL *HTIPV

LKNHYK LZWPUVaH'W\SZHY JN JVT ^^^ W\SZHY JN JVT

960 4(5(.,4,5;

:VMxH *}YKVIH

+LÃ&#x201E;UPJP}U L PTWSLTLU[HJP}U KL LZ[YH[LNPHZ KL PU[LY]LUJP}U J\S[\YHS ` HWHSHUJHTPLU[V JVT\UPJHJPVUHS X\L NHYHU[PJLU SH KPZWVZPJP}U MH]VYHISL HS JHTIPV SH WHY[PJPWHJP}U HJ[P]H ` SH HSPULHJP}U NSVIHS

ZVÃ&#x201E;HJVYKVIH'YVP TW JVT ^^^ YVP TW JVT

9VJJV :VSPTHUV 3PJL[P +LZKL SHZ TmZ PTWVY[HU[LZ LTWYLZHZ JVUMxHU LU UVZV[YVZ SH ZLSLJJP}U KL Z\Z ;HSLU[VZ *VU[HTVZ JVU 6Ã&#x201E;JPUHZ LU 3PTH (YLX\PWH ;Y\QPSSV 7P\YH *OPJSH`V ` *HQHTHYJH

YZVSPTHUV'ZVSPTHUV JVT WL ^^^ ZVSPTHUV JVT WL

,UYPX\L )LKV`H 1\HU 7HISV .HQH[L

,Z[\KPHTVZ SHZ ULJLZPKHKLZ ` YLX\LYPTPLU[VZ KL SHZ VYNHUPaHJPVULZ KL U\LZ[YVZ JSPLU[LZ WYVWVUPLUKV ZVS\JPVULZ LUMVJHKHZ H NLULYHY JHTIPVZ LU SVZ JVTWVY[HTPLU[VZ ` V /HIPSPKHKLZ LU SHZ WLYZVUHZ

Q\HUWHISV NHQH[L'NY\WV[H^H JVT

;,(4 :7090;

:[LMHU A\TZ[LN

3L TVZ[YHTVZ H SVZ JVSHIVYHKVYLZ KL \UH VYNHUPaHJP}U SHZ OLYYHTPLU[HZ WHYH TLQVYHY SH JVT\UPJHJP}U ` HZx HJLW[HY \UH PUPJPH[P]H ` JVTWYVTPZV HS JHTIPV

LUYPX\L ILKV`H'NY\WV[H^H JVT ^^^ NY\WV[H^H JVT

PUMV'[LHTZWPYP[ JVT WL ^^^ [LHTZWPYP[ JVT WL

=PJ[VYPH -S}YLa 4HaaPUP

*VU ]PZP}U ZPZ[tTPJH L PU[LNYHS NLULYHTVZ JHTIPVZ YLHSLZ ` JVUZPZ[LU[LZ PU]VS\JYHUKV H SVZ KPYLJ[P]VZ ` LX\PWVZ KL [YHIHQV LU JHKH L[HWH KLS WYVJLZV

]PJ[VYPH Ã&#x2026;VYLa'\THUV JVT WL <THUV .SVIHS 7HY[ULYZ 7LY\ <THUV .SVIHS 7HY[ULYZ 7LY\

199

200

ARTICULO

ยฟPiensas implantar un MODELO DE CAMBIO? Debes leer estoโ ฆ 3H YLZPZ[LUJPH HS JHTIPV WVY WHY[L KL SVZ *63()69(+69,: LZ \UH YLZW\LZ[H UH[\YHS ยฆ8\t JVUK\J[HZ ZVU SHZ X\L JVTPLUaHU H NVILYUHY LS WLUZHTPLU[V O\THUV& (X\x HSN\UVZ ;PWZ X\L KLILZ [LULY LU JVUZPKLYHJP}U WHYH X\L LZ[L WYVJLZV ZLH SV TLUVZ [YH\Tm[PJV ` X\L SH KVSLUJPH ZLH JVY[H LU [tYTPUVZ KL [PLTWV! 1. La escucha, X\L UV LZ V[YH JVZH X\L \IPJHYTL LU LS U\L]V LZJLUHYPV JVUVJLY SVZ PU[LYLZLZ TmZ X\L SHZ ULJLZPKHKLZ KL SV X\L ZL ]PLUL" WVY SV [HU[V TL JVUJLU[YV LU W\SZLHY WLYZVUHZ X\L UVZ ZPY]HU KL UVY[L ZVIYL [VKV ZP UV OH` \UH ]LYZP}U Vร JPHS PUZ[P[\JPVUHS ` Hย U L_PZ[PtUKVSH X\LYLTVZ JVYYVIVYHY SH ]LYHJPKHK KL SH TPZTH Tip: Tener un discurso uniforme, y exento de opiniones personales o supuestos.

2. Ensalzar, ZPU K\KH \UH MVYTH KL HJLYJHYZL H SV X\L ZL ]PLUL LZ JYP[PJHUKV SV WHZHKV ` HWYVIHUKV SHZ PKLHZ U\L]HZ H\UX\L LZ[t LU KLZHJ\LYKV WHYJPHS V [V[HS" SH PKLH LZ TVZ[YHY \UH WZL\KV PKLU[Pร JHJP}U Tip: Que te digan que SI a todo, es tan perjudicial como que no te digan nada, por lo tanto no te emociones, ni alucines que TODO es posible gracias a tรญ.

3. Ceder, X\L KL OLJOV LZ \UH KLTVZ[YHJP}U KL TP HSPULHTPLU[V JVU SV X\L ZL ]PLUL SV X\L UV ZPNUPร JH JVTWYVTPZV ULJLZHYPHTLU[L" SH JSH]L LZ OHJLY ยธSVIIPLZยน JVU WLYZVUHZ HU[L X\PLULZ W\LKH THYRL[LHYTL Tip: Mucho cuidado con los que te dicen tener la soluciรณn a los problemas y la quieren compartir contigo, escucha diferentes voces antes de tomar una decisiรณn.

4. Pulseo, OHZ[H HX\x SSLN} SH WVZPJP}U WHZP]H KL JVUVJPTPLU[V ` HUmSPZPZ HOVYH OH` X\L \IPJHYZL LU \U KL[LYTPUHKV ยธUPJOVยน LZWHJPV SHIVYHS M\[\YV LZ[H LZ SH VWVY[\UPKHK KL TLKPY LS PTWHJ[V L PUร \LUJPH X\L [LUNV ` LS TVTLU[V WHYH HZLN\YHY \U W\LZ[V V YLZWVUZHIPSPKHK WY}_PTH M\[\YH

THULQV ` SV X\L ]PLUL Tip: Siempre van a ponerte a prueba, tratando de avanzar y sacar alguna ventaja que le de ventaja sobre los demรกs, o sobre la cual tรบ dependas de alguna manera de esa persona; todos medidos con la misma vara.

6. Lรญnea base, 5LJLZP[V JVUVJLY TPZ U\L]VZ KLILYLZ ` SPILY[HKLZ M\[\YHZ I\ZJHUKV THU[LULY KLS WHZHKV SVZ X\L TL KHIHU \U ]HSVY KPMLYLUJPHS MYLU[L H V[YVZ JVSLNHZ" HZx TPZTV KLIV [LULY JSHYH SH ]PNLUJPH V WLYTHULUJPH KLU[YV KLS U\L]V LZJLUHYPV Tip: Cada derecho o concesiรณn adquirida, serรก considerado una polรญtica aunque no estรฉ escrita; no hablar con generalidades, ser especรญfico en el reconocimiento positivo o negativo.

7. Poder Intra, UV ZVSHTLU[L OH` X\L WLY[LULJLY LZ PTWVY[HU[L ZLY ]HSL KLJPY J\mS LZ TP S\NHY UV MxZPJV UP KL YLZWVUZHIPSPKHK ZPUV TP THYJV KL YLZWVUZHIPSPKHK H\[VYPKHK ` ZVIYL [VKV H\[VUVTxH Tip: Todos van a querer ser el elegido, el predilecto, y estรกn dispuestos a todo; brinda la oportunidad a TODOS de ser, no solo de pertenecer.

8. Poder Extra, ,Z[V ZL YLร LYL H SVZ U\L]VZ ยธ3VIIPLZยน HX\LSSVZ U\L]VZ UP]LSLZ KL JVU[HJ[V X\L ]HU ZVWVY[HY LS ร \QV KL PUMVYTHJP}U MVYTHS L PUMVYTHS ` ZVIYL LS J\HS ZL ZVWVY[H LS JSPTH VYNHUPaHJPVUHS Tip: Todos van a competir por estar cerca a tรญ, flanquear o tamizar lo que llega a tus oรญdos, y vender su propio โ Boletoโ ; ve a la fuente, el que presenta no es necesariamente el que la hizo.

9. Poder ultra, LZ SV X\L TL WLYTP[L HU[PJPWHYTL WYV[LNLYTL TVZ[YHYTL KL \UH KL[LYTPUHKH THULYH H SV X\L ]H H Z\JLKLY LU SH VYNHUPaHJP}U" ` ZVU WLYZVUHZ UV KVJ\TLU[VZ ZVU SVZ LUSHJLZ X\L KPZ[VYZPVUHU PU[LYWYL[HU V ]H[PJPUHU LS M\[\YV KL TLKPHUV ` SHYNV WSHaV ZPTWSLTLU[L WVY LS OLJOV KL [LULY JVU[HJ[V V JVUVJPTPLU[V JVU HSNย U KH[V V LSLTLU[V KLS WYVJLZV KL JHTIPV

Tip: Evita hacer excepciones pues creas precedente y todos van a querer acogerse a รฉl; las normas son para todos, sobre todo para los jefes.

Tip: Hay que tener claro quiรฉn es el esparcidor de rumores, neutralizarlo, pero sobre todo mostrar informaciรณn directa, completa y oportuna, para que no hayan supuestos.

5. Negociaciรณn, *VUVJPLUKV TPZ ]LU[HQHZ ` VWVY[\UPKHKLZ H\UX\L UV LZ[t HUHSPaHUKV TPZ MVY[HSLaHZ V KLIPSPKHKLZ [LUNV X\L LZ[HISLJLY \U ]xUJ\SV KL KLWLUKLUJPH LU[YL SV X\L WVZLV JVUVaJV V

Rubรฉn Dรกvila Calderรณn Y\ILUKJ'OYZWLY\ JVT 7HZ[ .LULYHS 4HUHNLY /\THU 9LZV\YJLZ :`Z[LT

205

ARTICULO

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206

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208

ARTICULO

¿Cuán larga será la vida de tu organización? ¦8\t [L HZLN\YH X\L [\ VYNHUPaHJP}U JVU[PU L L_PZ[PLUKV LU \U JVY[V V SHYNV WSHaV& *VU[LZ[HY H SHZ WYLN\U[HZ HIHQV WVKYm VMYLJLY[L \UH PKLH KL Z\Z JOHUJLZ KL ]P]PY I\LUVZ H|VZ KtJHKHZ V ZPNSVZ¯ :P [\ LTWYLZH JHTIPHYH YHKPJHSTLU[L KL Y\IYV ¦J\mSLZ JVSHIVYHKVYLZ SSL]HYxHZ JVU[PNV ` J\mSLZ WYVIHISLTLU[L KLQHYxHZ KL SHKV& :P SVZ WLYÄSLZ WHYH SVZ W\LZ[VZ ` WSHULZ KL KLZHYYVSSV LZ[mU ZVSHTLU[L LUMVJHKVZ LU LS JVUVJPTPLU[V KL SHZ WLYZVUHZ LZ WYVIHISL X\L HS JHTIPHY KL Y\IYV ULJLZP[LZ \U LX\PWV [V[HSTLU[L U\L]V ,S JVUVJPTPLU[V X\L UVZ WLYTP[L KLZHYYVSSHYUVZ IPLU LU \UH HJ[P]PKHK UV ULJLZHYPHTLU[L ZLY]PYm WHYH V[YH ZPU LTIHYNV SH HJ[P[\K HKLJ\HKH UVZ WLYTP[PYm HMYVU[HY JHTIPVZ ` Z\WLYHYSVZ (SN\PLU WVKYxH HYN\TLU[HY! 7LYV TP LTWYLZH UV [PLUL WSHULZ KL JHTIPHY KL Y\IYV KL HJ\LYKV W\LKL X\L WLYTHULaJH LU LS TPZTV Y\IYV WVY KtJHKHZ V OHZ[H JLU[LUHYLZ KL H|VZ ¦WLYV HJHZV LZV ZPNUPÄJH X\L UV JHTIPHYm& @ LZ Q\Z[HTLU[L HOx KVUKL LTWPLaHU SVZ WYVISLTHZ¯ LS JHTIPV LZ \UH JVUZ[HU[L ` J\HUKV ZL T\L]L U\LZ[YH aVUH KL JVUMVY[ LZ UH[\YHS X\L H \UV SL J\LZ[L HJLW[HYSV ` X\L V[YVZ SV YLZPZ[HU ` X\L V[YVZ ZL VWVUNHU ¦*\mU ÅL_PISL LZ [\ LX\PWV KL [YHIHQV& 0UKLWLUKPLU[LTLU[L KL ZLY PUNLUPLYVZ JVU[HKVYLZ HIVNHKVZ ¦J\mU ÅL_PISLZ ZVU& ¦JVU J\mSLZ ZHILZ X\L WVKYxHZ JVU[HY Zx V Zx& §,Z[L LZ [\ LX\PWV TmZ ]HSPVZV

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209

OUTPLACEMENT

Pรกg. 210

Consultoras de Outplacement

212

ARTICULO

Un Servicio Boutique en Outplacement 7VKYxH ZVUHY H \U *SPJOt LS [tYTPUV ¸)V\[PX\L¹ WHYH SVZ ZLY]PJPVZ KL 6\[WSHJLTLU[ V ;YHUZPJP}U KL *HYYLYH WLYV UV JYLV X\L OH`H TLQVY JVUJLW[V WHYH SH UH[\YHSLaH KL LZ[L [PWV KL ZLY]PJPVZ LU KVUKL NLYLUJPHY LS SHKV O\THUV KLS JHTIPV YLX\PLYL KL [HU[xZPTV J\PKHKV 3HZ WLYZVUHZ HMLJ[HKHZ WVY \UH KLZ]PUJ\SHJP}U JHZP ZPU L_JLWJP}U WHKLJLU KL \U NVSWL LTVJPVUHS X\L ]H KPYLJ[V H SH (\[VLZ[PTH" ` LZ HOx LU KVUKL \U ZLY]PJPV KL LZ[L [PWV KLILYm LTWLaHY H [YHIHQHY ` HZx HYYHUJHY KL JHYH H KHY JVU[PU\PKHK H SH ]PKH SHIVYHS KLS HMLJ[HKV KL THULYH LÃ&#x201E;JPLU[L ` ZH[PZMHJ[VYPH

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CAPACITACIÓN Y FORMACIÓN PARA EMPRESAS Pág. 220

Capacitación en Ventas

Pág. 229

Capacitación en Servicio al Cliente

Pág. 234

Capacitación en Habilidades Directivas

Pág. 252

Capacitación para el Area de Recursos Humanos

Pág. 258

Capacitación en Seguridad

Pág. 259

Outdoor Training

Pág. 268

Programas de Idiomas para Empresas

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250

ARTICULO

La organizaciรณn y los factores de รฉxito en el Siglo XXI ,Z[L HY[xJ\SV SV JVUJPIV JVTV \UH YLร L_P}U MYLU[L HS YVS X\L KLILU KL KLZLTWL|HY SHZ WLYZVUHZ KL 9LJ\YZVZ /\THUVZ TLQVY KPJOV -HJ[VY /\THUV WHYH NLULYHY VYNHUPaHJPVULZ KVUKL ZL JYLL ]HSVY ZVZ[LUPISL ` KVUKL SHZ WLYZVUHZ W\LKHU LUJVU[YHY \U LZWHJPV KL YLHSPaHJP}U ` [YHZJLUKLUJPH 7HYH LSSV [LULTVZ X\L WYLJPZHY X\L UV ZVSHTLU[L LZ[HTVZ ]P]PLUKV LU \UH LYH KL T\JOVZ JHTIPVZ ZPUV LU \U JHTIPV KL LYH V WVY SV TLUVZ JVU]P]PLUKV JVTV SV TLUJPVUH 1 *VSSPUZ YLJVUVJPKV JVUZ\S[VY LZ[HKV\UPKLUZL LU SH LYH KLS JVUVJPTPLU[V ` SH LYH KL SH JYLH[P]PKHK L PUUV]HJP}U 7VY V[YV SHKV [LULTVZ X\L HJLW[HY X\L SH LYH X\L ]P]PTVZ LZ[m ZPNUHKH WVY JHYHJ[LYxZ[PJHZ X\L WHYLJLU UV ZLY ZVZ[LUPISLZ /\TILY[V 4H[\YHUH +VJ[VY LU 4LKPJPUH WVY SH <UP]LYZPKHK KL *OPSL ` +VJ[VY LU )PVSVNxH WVY SH <UP]LYZPKHK KL /HY]HYK JYLHKVY KLS JVUJLW[V KL H\[VWVPLZPZ X\L KLZHYYVSSH LU SH KtJHKH KL SVZ X\L KH J\LU[H KL SH VYNHUPaHJP}U KL SVZ ZPZ[LTHZ ]P]VZ JVTV YLKLZ JLYYHKHZ KL H\[VWYVK\JJP}U KL SVZ JVTWVULU[LZ X\L SHZ JVUZ[P[\`LU ` Z\YNL WVY LSSV JVTV WYLJ\YZVY KL SH [LVYxH KL ZPZ[LTHZ WHYH LU[LUKLY SHZ KPUmTPJHZ ZVJPHSLZ X\L VJ\YYLU HS PU[LYPVY KL SH VYNHUPaHJP}U UVZ TLUJPVUH! ยธ3V ZLYLZ O\THUVZ TVKLYUVZ ]P]PTVZ LU JVUร PJ[V OLTVZ WLYKPKV SH JVUร HUaH LU SHZ UVJPVULZ [YHZJLUKLU[LZ X\L HU[LZ KHIHU ZLU[PKV H SH ]PKH O\THUH IHQV SH MVYTH KL PUZWPYHJPVULZ YLSPNPVZHZ ` SV X\L UVZ X\LKH H JHTIPV SH JPLUJPH ` SH [LJUVSVNxH UV UVZ KH LS ZLU[PKV LZWPYP[\HS X\L ULJLZP[HTVZ WHYH ]P]PY /H` MY\Z[YHJP}U ` LUVQV LU SVZ Q}]LULZ X\L I\ZJHU ZHILY X\t OHJLY HU[L \U T\UKV X\L SVZ HK\S[VZ OLTVZ SSL]HKV LU LS JHTPUV KL SH KLZ[Y\JJP}Uยน ,U LS JVU[L_[V KL SV X\L OLTVZ TLUJPVUHKV X\t OHJLY LZ LS YL[V X\L ZL UVZ WYLZLU[H H [VKVZ ` LU LZWLJPHS H HX\LSSVZ X\L ]PUJ\SHTVZ KL THULYH WYPVYP[HYPH U\LZ[YH SHIVY WYVMLZPVUHS H SHZ WLYZVUHZ 9VTWLY SVZ WHYHKPNTHZ X\L OHU LZ[LYLV[PWHKV LS [YHIHQV JVTV M\LU[L KL KLZNHZ[L KL[LYPVYV JVUร PJ[V ` JHUZHUJPV /LTVZ JYLJPKV IHQV

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251

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SPSPHUH JHSKLYVU'SLNPZ JVT WL ^^^ SLNPZ JVT WL

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311

314

ARTICULO

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320

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322

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23 años de experiencia al servicio de la Salud.

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El servicio de seguridad y salud en el trabajo: Organización y principales aspectos ( WHY[PY KL HNVZ[V KLS SHZ LTWYLZHZ KL [VKVZ SVZ ZLJ[VYLZ LJVU}TPJVZ PUJS\`LUKV H SHZ TPJYV ` WLX\L|HZ LTWYLZHZ X\L J\LU[LU JVU [YHIHQHKVYLZ IHQV LS YtNPTLU SHIVYHS KL SH HJ[P]PKHK WYP]HKH [PLULU SH VISPNHJP}U KL VYNHUPaHY \U ZLY]PJPV KL ZLN\YPKHK ` ZHS\K LU LS [YHIHQV

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,S ZLY]PJPV KL ZLN\YPKHK ` ZHS\K LU \UH LTWYLZH tiene como misión vigilar, proteger y promover la seguridad y salud de sus trabajadores, teniendo como principal finalidad la prevención.

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Para empleadores con menos de 200 trabajadores en un mismo ambiente de trabajo: \U 4tKPJV 6J\WHJPVUHS KL MVYTH ZLTPWYLZLUJPHS V L_[LYUV JVTV TxUPTV WVY OVYHZ KPHYPHZ KVZ ]LJLZ WVY ZLTHUH Para empleadores con 200 o más trabajadores en un mismo ambiente de trabajo: \U 4tKPJV 6J\WHJPVUHS JVTV TxUPTV WVY OVYHZ KPHYPHZ KL WLYTHULUJPH ` KxHZ H SH ZLTHUH

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ARTICULO los Trabajadores. :VU SHZ L]HS\HJPVULZ TtKPJHZ YLHSPaHKHZ HU[LZ K\YHU[L ` KLZW\tZ KL JVUJS\PKH SH YLSHJP}U SHIVYHS KL \U [YHIHQHKVY ZVIYL SVZ YPLZNVZ Z\ZJLW[PISLZ KL WYV]VJHY WLYQ\PJPVZ WHYH Z\ ZHS\K b) Evaluaciones de Riesgos para la Salud de los Trabajadores. *VUZPZ[L LU SHZ L]HS\HJPVULZ J\HSP[H[P]HZ ` J\HU[P[H[P]HZ KL SVZ MHJ[VYLZ KL YPLZNV LU LS [YHIHQV KL UH[\YHSLaH MxZPJH X\xTPJH ` IPVS}NPJH X\L LS ZLY]PJPV KL ZLN\YPKHK ` ZHS\K KLILYm L]HS\HY KL X\t THULYH KLILYmU YLHSPaHYZL

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Preâ&#x20AC;&#x201C;ocupacional: ,S J\HS KL[LYTPUH LS LZ[HKV KL ZHS\K HS TVTLU[V KLS PUNYLZV KLS [YHIHQHKVY H SH LTWYLZH ` Z\ HW[P[\K HS W\LZ[V KL [YHIHQV Ocupacional periódica: ;PLUL JVTV Ã&#x201E;U TVUP[VYLHY SH L_WVZPJP}U H MHJ[VYLZ KL YPLZNV 3H WLYPVKPJPKHK KL SH L]HS\HJP}U ZLYm KL[LYTPUHKH WVY LS 4tKPJV 6J\WHJPVUHS ` KLIL KHYZL WVY SV TLUVZ \UH ]La HS H|V Al retiro de la empresa: ,]HS\HJP}U TtKPJH H YLHSPaHYZL KxHZ WYL]PVZ HS JLZL SHIVYHS KLS [YHIHQHKVY [LUKYmU ]HSPKLa SVZ L_mTLULZ VJ\WHJPVUHSLZ YLHSPaHKVZ JVU \UH HU[PNÂ&#x2026;LKHK UV TH`VY H KVZ TLZLZ Otras evaluaciones médico ocupacionales: 3VZ J\HSLZ ZL YLHSPaHU WVY JHTIPV KL VJ\WHJP}U V W\LZ[V KL [YHIHQV WVY YLPUJVYWVYHJP}U SHIVYHS ` WHYH [YHIHQHKVYLZ [LTWVYHSLZ KL JVY[H K\YHJP}U LS LZ[L Â&#x201A;S[PTV JHZV ZL WLYTP[L ZVSPJP[HY HS LTWSLHKVY HU[LYPVY \UH JVWPH KL SVZ L_mTLULZ TLKPJV VJ\WHJPVUHSLZ UV TH`VYLZ H [YLZ TLZLZ KL HU[PNÂ&#x2026;LKHK 3H PUMYHJJP}U WVY UV SSL]HY H JHIV SHZ L]HS\HJPVULZ KL YPLZNVZ ` JVU[YVSLZ WLYP}KPJVZ UV YLHSPaHY SHZ HJ[P]PKHKLZ KL WYL]LUJP}U X\L ZLHU ULJLZHYPHZ UV KHY J\LU[H KL SVZ HJJPKLU[LZ KL [YHIHQV ZVU JHSPÃ&#x201E;JHKHZ JVTV NYH]LZ SHZ J\HSLZ KL HJ\LYKV H SH ;HISH KL :HUJPVULZ (KTPUPZ[YH[P]HZ 3HIVYHSLZ ]PNLU[L H WHY[PY KL THYaV ]HU KLZKL <0; OHZ[H <0; WVY PUMYHJJP}U JVTL[PKH KLWLUKPLUKV KLS UÂ&#x201A;TLYV KL [YHIHQHKVYLZ (KPJPVUHSTLU[L

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:HS\K SHIVYHS SERVICIOS MEDICOS PRE HOSPITALARIOS

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CHEQUEOS MEDICOS PARA EJECUTIVOS

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PUMV'VTUPHTLKPJH JVT WL ZNVUaHSLa'VTUPHTLKPJH JVT WL ^^^ VTUPHTLKPJH JVT WL

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ARTICULO

¿Cómo funciona la seguridad en tu organización? ,S +PJJPVUHYPV KL SH 9LHS (JHKLTPH KL SH 3LUN\H ,ZWH|VSH KLÃ&#x201E;UL H SH ZLN\YPKHK JVTV! ¸-PHUaH \ VISPNHJP}U KL PUKLTUPKHK H MH]VY KL HSN\PLU YLN\SHYTLU[L LU TH[LYPH KL PU[LYLZLZ JLY[LaH JVUVJPTPLU[V ZLN\YV ` JSHYV KL HSNV J\HSPKHK KL ZLN\YV¹ ,ZH VISPNHJP}U KL PUKLTUPKHK ZL LU[PLUKL X\L LZ H MH]VY KL [VKVZ SH ZLN\YPKHK UV LZ L_JS\`LU[L ` LZ \UP]LYZHS HKLTmZ ZL VISPNH [HU[V H SHZ WLYZVUHZ JVTV PUKP]PK\VZ X\L MVYTHU WHY[L KL SH ZVJPLKHK SH MHTPSPH SH JVT\UPKHK SH LZJ\LSH SH UHJP}U ` WVY LUKL SH LTWYLZH S\NHY KVUKL ]P]PTVZ TmZ KL SH [LYJLYH WHY[L KL U\LZ[YV [PLTWV ( LZ[L Â&#x201A;S[PTV HZWLJ[V TL YLMLYPYt LU LZ[L WLX\L|V HUmSPZPZ ,U \UH LTWYLZH ZL PU]PLY[L LU ZLN\YPKHK [HU[V SH PUK\Z[YPHS JVTV SH WH[YPTVUPHS ` H JHKH J\HS ZL SL KH \U WLZV LZWLJxÃ&#x201E;JV WVY LS VIQL[V WYPUJPWHS KL SH TPZTH LZ KLJPY X\L \UH YLÃ&#x201E;ULYxH [LUKYm \U WLZV LZWLJxÃ&#x201E;JV LU :HML[` KPMLYLUJPHKV KLS WH[YPTVUPHS ` ]PJL]LYZH J\HUKV ZL [YH[L KL \U ULNVJPV KL YL[HPS 7LYV L_PZ[LU WYPUJPWPVZ ImZPJVZ \UP]LYZHSLZ X\L J\TWSPY LU :HML[` ` :LJ\YP[` ` X\L UVZV[YVZ OLTVZ PKLU[PÃ&#x201E;JHKV LU[YL V[YVZ ¸LS JVTWYVTPZV KL SVZ [YHIHQHKVYLZ LU J\TWSPY SHZ UVYTHZ KL ZLN\YPKHK LZ[HISLJPKHZ WVY SH LTWYLZH¹

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358

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Brand Team: Más cercanos a ti, más capaces contigo ( KPMLYLUJPH KL V[YVZ LZWHJPVZ W\ISPJP[HYPVZ V WmNPUHZ H[PIVYYHKHZ KL JVSVYLZ ` LZWLJ[HJ\SHYLZ HU\UJPVZ X\L I\ZJHU IPLU ZLH H[YHLY [\ ]PZ[H ` WYV]VJHY LU [P \UH ZLYPL KL LZ[xT\SVZ X\L [L SSHTLU H SH JVTWYH KL \U WYVK\J[V" WLYZ\HZP}U JVU KP]LYZVZ ÄULZ" V OHZ[H ZVSV LU[YL[LULY[L KL TVKV IHUHS HX\x I\ZJHTVZ PU]VS\JYHY[L JVU SH L_WLYPLUJPH )YHUK ;LHT SH J\HS JVUZ[P[\`L WYPUJPWPVZ WYVMLZPVUHSLZ JYLH[P]VZ ` VIQL[P]VZ SVZ J\HSLZ [L OHJLU TmZ JLYJHUV H [\ WYVWPH LTWYLZH ` JHWHa KL SVNYHY JVU LSSVZ VIQL[P]VZ PUJYLxISLZ “Comunicados por fuera y dentro” “La buena comunicación es tan estimulante como el café negro, e igual de difícil de olvidar al dormir”. (Anne Morrow Lindbergh) 3H JVT\UPJHJP}U L_[LYPVY LZ T\` PTWVY[HU[L W\LZ[V X\L WYVT\L]L H[YHLY U\L]VZ JSPLU[LZ" HZx TPZTV SH JVT\UPJHJP}U PU[LYUH UV SV LZ LU TLUVZ TLKPKH W\LZ[V X\L LZ SH JVT\UPJHJP}U KPYPNPKH HS JSPLU[L PU[LYUV LZ KLJPY HS [YHIHQHKVY :\YNL JVTV YLZW\LZ[H H SHZ U\L]HZ ULJLZPKHKLZ KL SHZ JVTWH|xHZ KL TV[P]HY H Z\ LX\PWV O\THUV ` YL[LULY H SVZ TLQVYLZ LU \U LU[VYUV LTWYLZHYPHS KVUKL LS JHTIPV LZ JHKH ]La TmZ YmWPKV ( TLU\KV ZL ]\LS]L \U LYYVY WLUZHY X\L SH JVT\UPJHJP}U PU[LYUH LZ ¸\U S\QV¹ V HSNV L_JS\ZP]V KL SHZ NYHUKLZ LTWYLZHZ @ LZL WLUZHTPLU[V NLULYH X\L ZLHU WVJHZ SHZ LU[PKHKLZ X\L KLZHYYVSSHU \UH HKLJ\HKH WVSx[PJH KL JVT\UPJHJP}U PU[LYUH X\L JVU[YPI\`H H PTWSHU[HY SVZ JHTIPVZ ` H SVNYHY SVZ VIQL[P]VZ JVYWVYH[P]VZ ` LZ[YH[tNPJVZ KL SH JVTWH|xH WHYH JVUZLN\PY YL[LULY LS [HSLU[V ,U LZ[VZ [PLTWVZ SH JVT\UPJHJP}U PU[LYUH ZL JVU]PLY[L LU \U LSLTLU[V ImZPJV WHYH LS I\LU M\UJPVUHTPLU[V KL \UH JVTWH|xH @ UV ZVSHTLU[L WHYH Z\ M\UJPVUHTPLU[V! SVZ [YHIHQHKVYLZ ZVU SVZ TLQVYLZ LTIHQHKVYLZ KL SH LTWYLZH LU LS L_[LYPVY LS [LULY \UH I\LUH YLW\[HJP}U JVTV LTWYLZH KLIL KL LTWLaHY WVY LS [YH[V H SVZ LTWSLHKVZ ;VKV SV X\L WHZH KLU[YV KL \UH VYNHUPaHJP}U ZHSL M\LYH ` OV` LU KxH SH WVZPIPSPKHK KL X\L LZH PUMVYTHJP}U [LUNH YLWLYJ\ZP}U LZ T\JOV TH`VY WVY SH L_WSVZP}U KL SHZ YLKLZ ZVJPHSLZ JVTV WSH[HMVYTH WHYH JVTWHY[PY PKLHZ ` VWPUPVULZ +HKH LZ[H ZP[\HJP}U LU )YHUK ;LHT UVZ LUMVJHTVZ LU ZVS\JPVUHY KL MVYTH LÄJPLU[L

[\Z ULJLZPKHKLZ IYPUKmUKV[L \UH NHTH KL ZLY]PJPVZ H [\ TLKPKH! Campañas ATL y BTL, Endomarketing, Fuerza de ventas, Creación y Lanzamiento de productos y servicios, Diseño e imagen Corporativa, Branding y más.

“Un adulto creativo es un niño que ha sobrevivido” “La musa más poderosa de todas es nuestro propio niño interior”. Stephen Nachmanovitch.

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<YZ\SH /LSKTHPLY 5\LZ[YV ULNVJPV LZ ZVS\JPVUHY JYLH[P]HTLU[L SVZ KLZHMxVZ X\L SHZ JVT\UPJHJPVULZ JVYWVYH[P]HZ YLWYLZLU[HU 6MYLJLTVZ JVUZ\S[VYxH LZ[YH[LNPH ` UV]LKHK WHYH NLULYHY L_WLYPLUJPHZ TLTVYHISLZ ` ]xUJ\SVZ Z}SPKVZ JVU Z\Z JSPLU[LZ PU[LYUVZ

\YZ\SH OS'ZJPVSSP JVT ^^^ ZJPVSSP JVT

;,(4 :7090;

:[LMHU A\TZ[LN

*VUZVSPKHTVZ TVKLSVZ KL JVT\UPJHJP}U WHYH MVY[HSLJLY SH NLZ[P}U KPUHTPaHY SVZ WYVJLZVZ KL JVT\UPJHJP}U JVU Z\Z JVSHIVYHKVYLZ HZx JVTV YLMVYaHY SVZ JHUHSLZ KL KVISL ]xH

PUMV'[LHTZWPYP[ JVT WL ^^^ [LHTZWPYP[ JVT WL

4HYPILS 0NSLZPHZ +PZL|HTVZ ` YLHSPaHTVZ WYVNYHTHZ KL *VHJOPUN ` ;LHTI\PSKPUN H [YH]tZ KL SVZ J\HSLZ I\ZJHTVZ MVY[HSLJLY OHIPSPKHKLZ WLYZVUHSLZ ` KPYLJ[P]HZ KLU[YV KL SVZ LX\PWVZ KL [YHIHQV

PUMV'JVTWL[PQ\LNVZ JVT ^^^ JVTWL[PQ\LNVZ JVT

371

ARTICULO

Comunicación interna en tiempos de cambio ¸,S JHTIPV LZ SV UPJV JVUZ[HU[L LU LS T\UKV¹ LZ \UH MYHZL X\L OLTVZ LZJ\JOHKV T\JOHZ ]LJLZ ` UV KLQH KL ZLY H LZ[HZ HS[\YHZ JVTWSL[HTLU[L JPLY[H 7LUZLTVZ LU U\LZ[YH LZWLJPL ` Z\ WYVWPH UH[\YHSLaH L]VS\[P]H LZ KLJPY UV UVZ ]LTVZ JVTV S\JxHTVZ OHJL H|VZ T\JOV OH JHTIPHKV 7VY SV [HU[V WLUZHYxHTVZ X\L U\LZ[YH JHWHJPKHK WHYH HJLW[HY ` THULQHY WYVJLZVZ KL JHTIPV ZLYxH L_JLSLU[L PUJS\ZV ÄSVNLUt[PJV ZPU LTIHYNV U\LZ[YV JLYLIYV [PLUL \UH HNLUKH WYVWPH! WYLÄLYL Z\ KPZJPWSPUH ` Z\Z JVZ[\TIYLZ ¸UV TL LUMYLU[LZ H JVZHZ X\L UV JVUVaJV¹" WLYV ZL|VYLZ LZ[H HJ[P[\K [HTIPtU LZ O\THUH ,Z WVY LZV X\L SH MHJPSPKHK WHYH YLZPZ[PYUVZ H SV U\L]V SV VIZLY]HTVZ LU ]HYPVZ HZWLJ[VZ KL SH ]PKH ` LS mTIP[V LTWYLZHYPHS UV LZ SH L_JLWJP}U ,U LZL ZLU[PKV JVTV HNLUJPH KL *VT\UPJHJPVULZ *VYWVYH[P]HZ OLTVZ JVUZPKLYHKV PTWVY[HU[L JVTWHY[PY HSN\UHZ HJJPVULZ KL JVT\UPJHJP}U PU[LYUH WHYH J\HUKV ZL LUMYLU[LU H \UH PUPJPH[P]H KL JHTIPV LU Z\Z VYNHUPaHJPVULZ

1. No existe un plan de comunicaciones de cambio perfecto, WLYV WSHU PÄJHY LZ LS WYPTLY WHZV WHYH NLZ[PVUHYSV ,S JHTIPV LZ \U WYVJLZV X\L Z\LSL ZLY KPMxJPS ` JVUM\ZV ZPU PTWVY[HY J\mU[V ZL VYNHUPJL SH WSHUPÄJHJP}U ZVSV JVU[PLUL U\L]HZ [HYLHZ TPLU[YHZ X\L LS JLYLIYV HKTPUPZ[YH JVTWVY[HTPLU[VZ ` OmIP[VZ LUYHPaHKVZ ,Z \U I\LU TVTLU[V WHYH LZJ\JOHY H [VKHZ Z\Z H\KPLUJPHZ WLYV UV VS]PKL SVZ HWVY[LZ KL SVZ JVSHIVYHKVYLZ X\L SLZ LU[\ZPHZTH YVTWLY LS Z[H[\Z X\V HZxJVTV H]LYPN\HY X\L ZL \[PSPa}LU V[YHZ LTWYLZHZ ` HKHW[HY WYVJLZVZ X\L ZPY]HU WHYH Z\ VYNHUPaHJP}U

2. Tenga una visión del cambio deseado en términos de comportamientos y actitudes.

7YLN U[LZL! ¦8\tWPLUZH HOVYH LS \Z\HYPV PU[LYUV& ¦*}TV HJ[ H& @ ¦8\tX\PLYV X\L WPLUZL& ¦*}TV X\PLYV X\L HJ[ L& ¦8\tHJJPVULZ ZL LZ[mU SSL]HUKV H JHIV LU TP VYNHUPaHJP}U X\L MHJPSP[HYmU LS JHTIPV& +L LZ[L LQLYJPJPV ZL W\LKL KLZWYLUKLY LS TLUZHQL JSH]L X\L SSL]HYmH SH HJJP}U ` SHZ WLYZVUHZ [LUKYmU \U JHTPUV H ZLN\PY

3. Brinde información de calidad. 3H PUMVYTHJP}U KLWLUKPLUKV KLS PTWHJ[V LZWLYHKV KLIL ZLY JVUJPZH YLSL]HU[L ` KHKH LU LS TVTLU[V VWVY[\UV 5V SSLN\L [HYKL H Z\Z W ISPJVZ

4.

Utilicemos palabras simples. 7YLN\U[tTVUVZ X\t LZ[m JHTIPHUKV ` WVYX\t +LQHUKV KL SHKV SHZ WHSHIYHZ JVYWVYH[P]HZ ZL W\LKLU HSJHUaHY JVUJLW[VZ ZPTWSLZ ` JVTWYLUZPISLZ /HJPLUKV [HUNPISL LS WYVJLZV ZL W\LKL PKLU[PÄJHY LS JVTWVY[HTPLU[V LZWLYHKV ` TPUPTPaHY LS Z[YLZZ

5.

Los rumores son inevitables pero pueden ser gestionados. 0U[LNYL SVZ WYVJLZVZ KL JVT\UPJHJP}U KLZKL LS PUPJPV KLS WYVJLZV KL JHTIPV ` JVTWHY[H SH PUMVYTHJP}U SV HU[LZ WVZPISL (S UV THULQHY SVZ Y\TVYLZ LS [LTVY ` SH PUZLN\YPKHK ZL PUZ[H\YHU LU SH VYNHUPaHJP}U W\KPLUKV HMLJ[HY Z\ WYVK\J[P]PKHK ` SH JVUÄHUaH LU SH VYNHUPaHJP}U

6.

7.

8.

Defina acciones, responsables y roles. +\YHU[L \U WYVJLZV KL JHTIPV SHZ WLYZVUHZ ULJLZP[HU PKLU[PÄJHY Z\Z U\L]VZ WYVJLZVZ ` Z\Z SxKLYLZ 0KLU[PÄX\L KLZKL \U PUPJPV X\PtU LZ[m H JHYNV J\mS LZ SH LZ[YH[LNPH ` X\PtULZ ZVU SVZ ]VJLYVZ Un mensaje principal y todos los medios disponibles. 9LJ\LYKL LU [VKH JHTWH|H SH MYLJ\LUJPH JVU X\L ZL YLWP[L LS TLUZHQL WLYTP[L Z\ YLJVYKHJP}U 7VY LSSV THU[LUNH SVZ TLUZHQLZ KLU[YV KL \U JVUJLW[V ` HWYV]LJOL SVZ TLKPVZ UV K\KL LU \[PSPaHY TLKPVZ JYLH[P]VZ X\L HIHYX\LU SV ]PZ\HS SV H\KP[P]V LU MVYTH[VZ KPNP[HSLZ PTWYLZVZ ` WYLZLUJPHSLZ Responder a las inquietudes debe ser su prioridad. 6MYLaJH H Z\Z JVSHIVYHKVYLZ SH VWVY[\UPKHK KL JVTWHY[PY Z\Z PUX\PL[\KLZ YLHSPaHY WYLN\U[HZ \ VMYLJLY PKLHZ WVYX\L H TH`VY PU]VS\JYHTPLU[V KL SVZ YLZWVUZHISLZ KLS JHTIPV TLUVY LZ SH WVZPIPSPKHK KL X\L SVZ OmIP[VZ ` JVZ[\TIYLZ LU[VYWLaJHU SVZ WYVJLZVZ KL JHTIPV

,Z[L SPZ[HKV KL HJJPVULZ JVTWPSHKV H WHY[PY KL KPZ[PU[HZ L_WLYPLUJPHZ W\LKL ZLYSL KL \[PSPKHK 9LJ\LYKL X\L \U WYVNYHTH KL JVT\UPJHJP}U LZ TmZ LMLJ[P]V J\HUKV LZ YLHSPaHKV H SH TLKPKH KL JHKH ULJLZPKHK Jean Pierre Sciolli +PYLJ[VY :JPVSSP *VT\UPJHKVYLZ QLHUWPLYYL'ZJPVSSP JVT

373

EVENTOS DE INTEGRACIÓN Y RECREACIÓN Pág. 374

Agencias de Eventos

Pág. 396

Vacaciones Útiles

Pág. 398

Juegos de Competencia y Recreación

Pág. 410

Ambientes Recreacionales

Pág. 412

Shows Musicales y Espectáculos para Eventos

Pág. 414

Transporte de Personal

376

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U AGENCIAS DE EVENTOS

.HIYPLS 3HTH . =HSLYPH =LU[\YH 4 974

;LULTVZ [VKV SV ULJLZHYPV WHYH OHJLY KL [\ L]LU[V \UH L_WLYPLUJPH PUVS]PKHISL 5VZ LUJHYNHTVZ KLS KPZL|V SH WSHUPÃ&#x201E;JHJP}U SH WYVK\JJP}U ` [VKV WHYH SVNYHY LS t_P[V KLS TPZTV *VU ( 7 [\Z L_WLJ[H[P]HZ ZLYmU Z\WLYHKHZ

974

NSHTH'H`W WL ]]LU[\YH'H`W WL

.PHUUPUH 3HaV *OHUN 6YNHUPaHJP}U KL ,]LU[VZ 0UMHU[PSLZ -HTPSPHYLZ :VJPHSLZ ,TWYLZHYPHSLZ ` ,ZWLJ[mJ\SVZ (Y[xZ[PJVZ -LYPHZ *VYWVYH[P]HZ =HJHJPVULZ Ã&#x2DC;[PSLZ 3HUaHTPLU[VZ KL 7YVK\J[VZ 9LJ\LYKH¯<U :OV^ X\L U\UJH VS]PKHYmZ

PUMVYTLZ'I\IHSPUH JVT ^^^ I\IHSPUH JVT

386

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U AGENCIAS DE EVENTOS

.9,*6 ;6<9: ,=,5;6:

.@42(5(:

.YLNVY` )YxVZ 9P]LYH 974

97* NYLNVY`IYPVZ'NYLJV[V\YZL]LU[VZ JVT ^^^ NYLJV[V\YZL]LU[VZ JVT

,_WLYPLUJPH ` ZLYPLKHK X\L UVZ KPMLYLUJPHU ;HSSLYLZ KL 0U[LNYHJP}U -\SS +H` -HTPS` +H` ,]LU[VZ ` (UP]LYZHYPVZ *VYWVYH[P]VZ 6YNHUPaHJP}U ` YLHSPaHJP}U KL ,]LU[VZ LU NLULYHS /HJLTVZ KL [\ L]LU[V¯LS U\LZ[YV

7H[YPJPH 9H]PUH

YH]PUH WH[[`'N`TRHUHZ JVT WL ^^^ N`TRHUHZ JVT WL

:HUKYV 9P]HZ ;VNUL[[P

PUMVYTLZ'NZWYVK\JJPVULZ JVT WL ^^^ NZWYVK\JJPVULZ JVT WL

388

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U AGENCIAS DE EVENTOS

3VYLUH 7YPZJPSSH

(ZLZVYHTVZ H U\LZ[YVZ JSPLU[LZ HU[LZ K\YHU[L ` KLZW\tZ KL SH WYVK\JJP}U KL Z\ L]LU[V SVNYHUKV HZx Tm_PTH Z\ ZH[PZMHJJP}U ;HTIPtU IYPUKHTVZ ZLY]PJPVZ KL );3 KPZL|V HYX\P[LJ[}UPJV ` JH[LYPUN

,TWYLZH JVUZ\S[VYH ` KL ZLY]PJPVZ LZWLJPHSPaHKH LU JYLHY HWSPJHJPVULZ KL O\TVY WHYH LTWYLZHZ 5\LZ[YV VIQL[P]V LZ SSL]HY O\TVY KP]LYZP}U ` MLSPJPKHK HS [YHIHQV H [YH]tZ KL JHWHJP[HJP}U JVU O\TVY L]LU[VZ ` JVT\UPJHJP}U PU[LYUH

OSWYVK\JJPVULZ 'NTHPS JVT OSWYVK\JJPVULZZ'NTHPS JVT

4HYPILS .HZ[\SV

THYPILS'O\TVYLUZLYPV WL ^^^ O\TVYLUZLYPV WL

390

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U AGENCIAS DE EVENTOS

9V_HUH 9Lm[LN\P .YPWWH 97*

PILYVWYVK\JJPVULZ'OV[THPS JVT ,TWYLZH LZWLJPHSPaHKH LU TLKPVZ UV [YHKPJPVUHSLZ ` KL KLZHYYVSSV LZ[YH[tNPJV );3 WHYH JYLHY L]LU[VZ KL HS[V PTWHJ[V 0TWSLTLU[HJPVU KL T}K\SVZ WYVTVJPVUHSLZ WHYH MLYPHZ ,]LU[VZ JVYWVYH[P]VZ ` ZVJPHSLZ

(NLUJPH LZWLJPHSPaHKH LU SH WYVK\JJP}U KL L]LU[VZ KL HS[V PTWHJ[V [HU[V LU JVUJLW[\HSPaHJP}U VYNHUPaHJP}U ` JYLH[P]PKHK ;LHT )\PSKPUN *OHYSHZ TV[P]HJPVUHSLZ *VU]LUJPVULZ KL ]LU[HZ 6SPTWPHKHZ *HTWLVUH[VZ LU[YL V[YVZ ZVU ZVSV HSN\UVZ KL U\LZ[YVZ ZLY]PJPVZ

NLYLUJPH'PILYVWYVK\JJPVULZ JVT ^^^ PILYVWYVK\JJPVULZ JVT 0ILYVWYVKZ

(SSHU (`HSH =PSSHU\L]H 97* HH`HSH'PU[LSPNLUJPHJYLH[P]HI[S JVT ^^^ PU[LSPNLUJPHJYLH[P]HI[S JVT

397

ARTICULO

La agencia de eventos, su aliada en la fidelización de sus colaboradores ,S JYLJPTPLU[V LJVU}TPJV X\L ]PLUL L_WLYPTLU[HUKV LS WHxZ LU SVZ Â&#x201A;S[PTVZ H|VZ OH KHKV S\NHY H \UH M\LY[L JVTWL[LUJPH LU[YL SHZ LTWYLZHZ [HU[V LU SV JVTLYJPHS JVTV H UP]LS KL SVZ YLJ\YZVZ O\THUVZ LZ KLJPY OH` \UH S\JOH WVY JVU[HY JVU LS TLQVY WLYZVUHS WVZPISL ,U LZ[L LZJLUHYPV SHZ LTWYLZHZ ` LU LZWLJPHS Z\Z mYLHZ KL YLJ\YZVZ O\THUVZ I\ZJHU SH THULYH KL TV[P]HY ` NLULYHY PKLU[PÃ&#x201E;JHJP}U ` SLHS[HK KLS WLYZVUHS H [YH]tZ KL \UH ZLYPL KL LZ[YH[LNPHZ ` HJJPVULZ (Zx SH VYNHUPaHJP}U KL L]LU[VZ ZL JVU]PLY[L LU \UH OLYYHTPLU[H M\UKHTLU[HS WHYH SVNYHY KPJOVZ Ã&#x201E;ULZ KLIPKV HS NYHU PTWHJ[V LTVJPVUHS X\L NLULYH LU SVZ JVSHIVYHKVYLZ (OVYH IPLU ZPLTWYL L_PZ[L SH WVZPIPSPKHK KL VYNHUPaHY KPJOHZ HJ[P]PKHKLZ KPYLJ[HTLU[L V JVU[YH[HY SVZ ZLY]PJPVZ KL \U [LYJLYV ¿POR QUÃ&#x2030; TRABAJAR CON UNA AGENCIA DE EVENTOS? ;6+6 ,5 <56 7VYX\L \UH HNLUJPH SL WLYTP[L JVU[HY JVU TÂ&#x201A;S[PWSLZ HS[LYUH[P]HZ KL HJJPVULZ H LSLNPY KL HJ\LYKV H JHKH ULJLZPKHK Ã&#x201E;LZ[HZ JVYWVYH[P]HZ QVYUHKHZ KL PU[LNYHJP}U HJ[P]HJPVULZ ZOV^ KL [HSLU[VZ JHTWLVUH[VZ L[J ` ZVIYL [VKV WVYX\L OHJL WVZPISL X\L JHKH \UH KL SHZ HJJPVULZ YLHSPaHKHZ ZLHU JVOLYLU[LZ LU[YL Zx ` LU LZWLJPHS JVU SVZ VIQL[P]VZ X\L ZL WYL[LUKLU SVNYHY H UP]LS KL Z\Z [YHIHQHKVYLZ H [YH]tZ KLS [PLTWV 4<3;073,: (*;0=0+(+,: 7VYX\L LU JHKH L]LU[V OH` T\JOHZ HJ[P]PKHKLZ X\L YLHSPaHY KLZKL KPZL|HY SHZ PU]P[HJPVULZ PUZ[HSHY SH KLJVYHJP}U LS LZWLJ[mJ\SV SH HSPTLU[HJP}U L[J ,Z PTWVY[HU[L [LULY LS JVU[YVS KL [VKVZ SVZ LSLTLU[VZ JVU LS Ã&#x201E;U KL JH\ZHY LS PTWHJ[V KLZLHKV LU[YL SVZ JVSHIVYHKVYLZ 5HKH W\LKL X\LKHY HS HaHY :6769;, +, 796-,:065(3,: 7VYX\L SHZ HNLUJPHZ ZLYPHZ J\LU[HU JVU \UH LZ[Y\J[\YH VYNHUPaHJPVUHS X\L NHYHU[PaH LS t_P[V KL Z\ L]LU[V +LWHY[HTLU[V *YLH[P]V (\KPV]PZ\HS 7YVK\JJP}U L[J

;0,476 7VYX\L OH` X\L KLKPJHY [PLTWV ` TmZ [PLTWV LSLTLU[V PTWYLZJPUKPISL WHYH JYLHY \U L]LU[V LZWLJPHS `H X\L \U HJ[V YLX\PLYL PU]LY[PY T\JOHZ OVYHZ LU SH TH`VYxH KL SVZ JHZVZ TLZLZ \U [PLTWV X\L [HS ]La Z\ LTWYLZH UV ZL W\LKL WLYTP[PY ¿POR QUÃ&#x2030; CONTRATAR UNA AGENCIA DE EVENTOS CON VISIÃ&#x201C;N ESTRATÃ&#x2030;GICA? 7VYX\L \UH HNLUJPH KL LZ[HZ JHYHJ[LYxZ[PJHZ LU[PLUKL JSHYHTLU[L X\L SVZ JVSHIVYHKVYLZ KLILU ZLY ]PZ[VZ JVTV HJ[P]VZ LZ[YH[tNPJVZ KLS ULNVJPV LZ KLJPY JVTWYLUKL X\L ZVU LSSVZ SVZ X\L OHJLU WVZPISL X\L SH VYNHUPaHJP}U JHTPUL KxH H KxH SVZ LUJHYNHKVZ KL JYLHY L_WLYPLUJPHZ NYH[PÃ&#x201E;JHU[LZ WHYH SVZ JSPLU[LZ ` SVZ YLZWVUZHISLZ KL SH NLULYHJP}U KL PUNYLZVZ ,U LZ[L ZLU[PKV \UH HNLUJPH JVU ]PZP}U LZ[YH[tNPJH J\PKHYm LS TxUPTV KL[HSSL JVU LS Ã&#x201E;U KL NLULYHY \UH L_WLYPLUJPH NYH[PÃ&#x201E;JHU[L ` TLTVYHISL WHYH SVZ [YHIHQHKVYLZ (KLTmZ WSHU[LHYm ` KLZHYYVSSHYm L]LU[VZ ` HJJPVULZ X\L N\HYKLU JVOLYLUJPH JVU SHZ LZ[YH[LNPHZ KL Ã&#x201E;KLSPaHJP}U KLS JSPLU[L PU[LYUV X\L [PLUL JHKH LTWYLZH ` JVU Z\Z WVSx[PJHZ KL YL[LUJP}U KLS WLYZVUHS ( WHY[PY KL LZ[H ]PZP}U UVZV[YVZ LU WYPTLY S\NHY SV HZLZVYHTVZ LU SH KLÃ&#x201E;UPJP}U KL SH HJ[P]PKHK TmZ HKLJ\HKH KL HJ\LYKV HS VIQL[P]V X\L X\PLYLU SVNYHY JVU Z\Z JVSHIVYHKVYLZ ` HS WYLZ\W\LZ[V KPZWVUPISL ( WHY[PY KL LZ[V UVZ LUJHYNHTVZ KL SH WSHUPÃ&#x201E;JHJP}U JYLHJP}U ` KLZHYYVSSV KL [VKV [PWV KL L]LU[VZ JVYWVYH[P]VZ ` HJ[P]HJPVULZ KL JVT\UPJHJP}U UV [YHKPJPVUHS ,U KLÃ&#x201E;UP[P]H WHYH UVZV[YVZ LS t_P[V KL Z\ L]LU[V WLYV LZWLJPHSTLU[L LS t_P[V LU Z\ HYK\V [YHIHQV KL NLULYHY PKLU[PÃ&#x201E;JHJP}U ` Ã&#x201E;KLSPaHJP}U KL Z\Z JVSHIVYHKVYLZ YHKPJH LU \UH TPU\JPVZH WSHUPÃ&#x201E;JHJP}U HI\UKHU[L JYLH[P]PKHK ` LS J\PKHKV KL JHKH KL[HSSL H UP]LS KL LQLJ\JP}U 7VY [VKV LZ[V KLQL SH WYVK\JJP}U KL Z\ L]LU[V LU U\LZ[YHZ THUVZ UV ZL HYYLWLU[PYm Malluch Arias Alonso +PYLJ[VY .LYLU[L ,=,5;0<4 :(*

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U JUEGOS DE COMPETENCIA Y RECREACION

(NLUJPH LZWLJPHSPaHKH LU SH WYVK\JJP}U KL L]LU[VZ KL HS[V PTWHJ[V [HU[V LU JVUJLW[\HSPaHJP}U VYNHUPaHJP}U ` JYLH[P]PKHK ;LHT )\PSKPUN *OHYSHZ TV[P]HJPVUHSLZ *VU]LUJPVULZ KL ]LU[HZ 6SPTWPHKHZ *HTWLVUH[VZ LU[YL V[YVZ ZVU ZVSV HSN\UVZ KL U\LZ[YVZ ZLY]PJPVZ

/<469 ,5 :,906 4HYPILS .HZ[\SV

403

(SSHU (`HSH =PSSHU\L]H 97* HH`HSH'PU[LSPNLUJPHJYLH[P]HI[S JVT ^^^ PU[LSPNLUJPHJYLH[P]HI[S JVT

047(*;( ,=,5;: 1H]PLY )HJOL[

THYPILS'O\TVYLUZLYPV WL

J\LU[HZ'PTWHJ[HL]LU[Z JVT

^^^ O\TVYLUZLYPV WL

^^^ PTWHJ[HL]LU[Z JVT

404

,]LU[VZ KL PU[LNYHJP}U ` YLJYLHJP}U JUEGOS DE COMPETENCIA Y RECREACION

:LYNPV 7HYPZ +PYLJ[VY

H|VZ WV[LUJPHUKV LS JHWP[HS O\THUV KL SHZ LTWYLZHZ

WYVK\JJPVULZ'RL[VPTWYV JVT ^^^ RL[V WL

=HULZZH 4HJO\JH 3xKLYLZ LU ,]LU[VZ KL 0U[LNYHJP}U JVU[HTVZ JVU +PUmTPJHZ KL 0U[LNYHJP}U 1\LNVZ *YLH[P]VZ ` 7LYZVUHSPaHKVZ 1\LNVZ KL .`TRHUH -\SS +H`Z -HTPS` +H` (UP]LYZHYPVZ 5H]PKHK 5P|VZ -PU KL (|V 6SPTWPHKHZ 7YVK\JJP}U .LULYHS KLS ,]LU[V

]HULZZH THJO\JH'T\S[PH]LU[\YHWLY\ JVT ^^^ T\S[PH]LU[\YHWLY\ JVT

407

ARTICULO

Fideliza, Integra, Trasciende... Marca la Diferencia! ;LUNV HS WLYZVUHS T\` LZ[YLZHKV [LUNV WYVISLTHZ KL JVT\UPJHJP}U LZ[HTVZ LU JHTIPVZ PU[LYUVZ M\ZPVULZ YLVYNHUPaHJP}U PU[LYUH LU[YL V[YVZ TV[P]VZ ZVU SVZ X\L JVSHIVYHU H X\L [LUNH HS WLYZVUHS KLZTV[P]HKV LU PUJLY[PK\TIYL LZ[mU H SH KLMLUZP]H" ¦8\t OHJLTVZ WHYH JVTWSLTLU[HY U\LZ[YV WYVNYHTH KL PU[LNYHJP}U KLS WLYZVUHS& ¦*}TV ]VS]LY H TV[P]HYSVZ&

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