Playbook Design for BSM Vault

SOCIAL MEDIA AND DIGITAL MARKETING PLAYBOOK

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

CLEAR PROCESS TO REVENUE Our program is a true “Done 4 U” service and the methodology behind the strategies and tactics have been developed and put in place to Capture and Convert Real Estate Leads for our Partners. We believe in the “Outflow = Inflow” way of marketing and with a reverse engineered strategy, we determine our target audience and then execute content creation, messaging, and distribution following our Five CORE Strategies.

FO U N

GY ATE R ST E AS

PH

5

DA TIO

AS E

N

S

EG AT

PH

TH

• Non branded community and lifestyle page • Educate, Inform, Entertain • Gather assets • Set up messaging • Set up reporting and analytics • Funnel creation • Email Integration and Follow Up Sequences

TR

GR OW

• Systems and Checklist • Who Does What • Team Flow Chart • Recruiting funnels • Team/Company PLAYBOOK • TOMA Campaigns (Top of Mind Awareness) • “You Tube”, “Instagram”, “Google+”, “LinkedIn”, “Twitter”

1

Y

TEGY STRA

NU

RT

RA TE G

E AT

E UR

4

E2

PH

PHAS

4 ASE

P H AS E

CONTENT S T

TR NURTURE S

MA

R KE T

TE G I N G ST R A

• Post every 4 hours • Educate, Inform, and Entertain • Localized content • Videos, Images, and Pictures • Ad copy • Buyer Offers • Sellers Offers

Y

P H AS E 3

GY

• Customized follow up sequence • Text • Video • Voicemail • Email • FB Messenger and Bot Messaging • PIXELS, Retargeting

Y

• Target audience – Homeowners, Likely To Move and Buying House Behaviors • Specific zip codes • Run LIKE Campaigns • Like ads will always be running in your specific zip codes.

• Engagement, Content, and Nurture Ads • Community and Business Spotlight Videos • Showcase listing alert and Open House Ads

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

FUNNEL OPTIMIZATION FLOW

Content and Audience Building Ads (Blog Posts)

Engagement and Nurture Ads

(Quotes, Memes, Pictures, Video, Page Likes)

Event Ads

(challenges, giveaways, open houses, new listings, testimonials)

Opt-In Ads (Lead Capture)

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

PACKAGE STRUCTURE

ENTERPRICE PACKAGE

01

• CUSTOMIZED QUOTE

02

FULL SERVICE AGENCY • $5000 / Monthly Service Fee

SOCIAL MEDIA AND DIGITAL MARKETING PACKAGE

03

• $2500 / Monthly Service Fee

04

ATTENTION AND FOUNDATION PACKAGE • $750 / Monthly Service Fee

With a well-thought out reverse engineered strategy we execute content creation and distribution. We increase audience engagement and awareness and utilize the most cost-effective channels to connect with the people that need your services the most.

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

TOTAL MONTHLY SERVICE FEE: $2500

SOCIAL MEDIA AND DIGITAL MARKETING PRICE SHEET

Our Social Media and Digital Marketing Strategies and ads are fine-tuned using careful tracking and analytics, ensuring every advertising dollar and every organic action goes farther. In the simplest terms, we take timeless data driven action to achieve company and team milestones and targets.

PACKAGE INCLUDES: • Non branded community page • Target audience • Reporting and analytics • Email Integration and Follow Up Sequences • Content and Blog Article Creation and Distribution • Posting every 4 hours to community page • Promotion Calendar • Localized content • Images and Pictures • Ad copy • Buyer Offers • Sellers Offers • Target demographic – Homeowners and Likely To Move and Buying House Behaviors • Specific zip codes • Social Media Strategy Development • Listing Booster

• LIKE Campaigns • Engagement, Content, and Nurture Ads • Showcase listing and Open House Alert Ads • Follow up sequence for Buyers and Sellers Leads • Text and Voicemail drops • FB Messenger BOT • Custom Audience • PIXELS/Retargeting • TOMA Campaigns (Top of Mind Awareness) • Additional Social Media Channels “You Tube”, “Instagram” • Social Selling and Execution • Community Page Management • Pipeline Pagez • Property Radar

## AD SPEND IS AN ADDITIONAL MONTHLY COST ##

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

FULL SERVICE AGENCY PRICE SHEET

TOTAL MONTHLY SERVICE FEE: $5000

Our Social Media and Digital Marketing Strategies and ads are fine-tuned using careful tracking and analytics, ensuring every advertising dollar and every organic action goes farther. In the simplest terms, we take timeless data driven action to achieve company and team milestones and targets.

PACKAGE INCLUDES: • Non branded community page • Target audience • Reporting and analytics • Funnel creation • Email Integration and Follow Up Sequences • Content and Blog Article Creation and Distribution • Posting every 4 hours to community page • Promotion Calendar • Localized content • Videos • Images and Pictures • Ad copy • Buyer Offers • Sellers Offers • Target demographic – Homeowners and Likely To Move and Buying House Behaviors • Specific zip codes • Social Media Strategy Development • Listing Booster • Click Funnels

• LIKE Campaigns • Engagement, Content, and Nurture Ads • Community and Business Spotlight Videos • Showcase listing and Open House Alert Ads • Follow up sequence for Buyers and Sellers Leads • Text and Voicemail drops • FB Messenger BOT • Custom Audience • PIXELS/Retargeting • Systems and Checklist • Recruiting funnels • Team/Company PLAYBOOK • TOMA Campaigns (Top of Mind Awareness) • Additional Social Media Channels “You Tube”, “Instagram”, “Google+”, “LinkedIn”, “Twitter” • Social Selling and Execution • Community Page Management • Pipeline Pagez • Property Radar

## AD SPEND IS AN ADDITIONAL MONTHLY COST ##

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

CUSTOMIZED QUOTE

ENTERPRICE PACKAGE PRICE SHEET

Our Social Media and Digital Marketing Strategies and ads are fine-tuned using careful tracking and analytics, ensuring every advertising dollar and every organic action goes farther. In the simplest terms, we take timeless data driven action to achieve company and team milestones and targets.

PACKAGE INCLUDES: • Non branded community page • Target audience • Reporting and analytics • Funnel creation • Email Integration and Follow Up Sequences • Content and Blog Article Creation and Distribution • Posting every 4 hours to community page • Promotion Calendar • Localized content • Videos • Images and Pictures • Ad copy • Buyer Offers • Sellers Offers • Target demographic – Homeowners and Likely To Move and Buying House Behaviors • Specific zip codes • Social Media Strategy Development • Listing Booster • Click Funnels • Podcast

• LIKE Campaigns • Engagement, Content, and Nurture Ads • Community and Business Spotlight Videos • Showcase listing and Open House Alert Ads • Follow up sequence for Buyers and Sellers Leads • Text and Voicemail drops • FB Messenger BOT • Custom Audience • PIXELS/Retargeting • Systems and Checklist • Recruiting funnels • Team/Company PLAYBOOK • TOMA Campaigns (Top of Mind Awareness) • Additional Social Media Channels “You Tube”, “Instagram”, “Google+”, “LinkedIn”, “Twitter” • Social Selling and Execution • Community Page Management • Pipeline Pagez • Property Radar • Radio

## AD SPEND IS AN ADDITIONAL MONTHLY COST ##

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com

TOTAL MONTHLY SERVICE FEE: $750

ATTENTION AND FOUNDATION PRICE SHEET

Our Social Media and Digital Marketing Strategies and ads are fine-tuned using careful tracking and analytics, ensuring every advertising dollar and every organic action goes farther. In the simplest terms, we take timeless data driven action to achieve company and team milestones and targets.

PACKAGE INCLUDES: • Non branded community page • Target audience • Reporting and analytics • Email Integration and Follow Up Sequences • Content and Blog Article Creation and Distribution • Posting every 4 hours to community page • Promotion Calendar • Ad copy • Buyer Offers • Sellers Offers • Target demographic – Homeowners in Specific zip codes • LIKE Campaigns • Engagement, Content, and Nurture Ads • Community Page Management

## AD SPEND IS AN ADDITIONAL MONTHLY COST ##

Alex Caragiannides | BSMvault.com

600 B St, San Diego, CA 92101 (619) 701-5291 | Alex@BSMvault.com