MDXSU Media Pack 16/17

[MIDDLESEX UNIVERSITY STUDENTS’ UNION]

2016 - 17

media pack

REACHING OVER 18,000 STUDENTS

FRESHERS' / MAGAZINE / RADIO / STALLS / GOODIE BAGS / SOCIAL MEDIA / website / push NOTIFICATIONS / SPONSORSHIP

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MDXSU Who are we?

Middlesex Students’ Union is a registered non-profit organisation, led by elected Middlesex students.

It’s our job to represent students at Middlesex University and help them to make the most of their time here.

We oversee societies, the student media and offer an independent advice service. We also organise events throughout the year, from our huge Freshers’ Welcome Month to our end of year Summer Fest, and plenty of socials, workshops and careers fairs in between! www.mdxsu.com

bookings & enquiries If you would like to discuss these opportunities in more detail please contact our Income Coordinator

MDXSU earning potential

MARKETING OPTIONS

There are 18,000 students studying at the Middlesex University London campus, and we’re the organisation that represents them. We’re the only organisation exclusively affiliated with Middlesex University, and we’re a brand that students know and trust.

MDXSU has wide variety of sponsorship packages available, ranging from social media posts or your brand being featured on our staff t-shirts, to full blown corporate branding at our huge annual events. These larger packages are given on a first come, first served basis, and normally require booking at least one month before the start of the academic year.

Advertising opportunities

Students are the most profitable group in the 18 to 24 age bracket and, living away from home, they’re also are deciding which brands to buy, use and trust for the first time. That’s why attracting them to your product or service has huge potential for generating long-term brand loyalty.

We can offer you a unique marketing opportunity to connect with these students, with a range of advertising options at events and across a variety of channels.

TAILORED TO SUIT YOUR NEEDS

Advertise with us, and we’ll ensure you effectively promote your product or service right at the heart of your target market.

The information outlined in this pack details the various opportunities available throughout the year, making it easy for you to choose the most suitable option for you to get noticed by students.

tyelle render t: 020 8411 4797 e: t.render@mdx.ac.uk

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WHY ADVERTISE with mdxsu Why are we best placed to help you reach and build a relationship with over 18,000 students?

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AT THE HEART OF CAMPUS LIFE

Our Students’ Union represents a diverse membership of students, most of whom are based on our compact campus in Hendon, North London. We’re based at the heart of the university in MDX House - where students come to eat, socialise, play pool and go to the gym - and have strong brand visibility across the rest of campus too.

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Student spending power IN LOCAL COMMUNITY

Our students have a massive impact on the local economy. The average student spends around £6,500 annually on non-essentials, and constitutes the most profitable group within the 18-24 age bracket.

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In LONDON In 2015 the National Student Survey placed us as one of the top-rated million+ Students’ Unions in London for student satisfaction. We also jumped 62 places in the WhatUni Awards rankings, being placed at 28th out of 113 Students’ Unions nationwide, and 4th in London.

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TOP RATED

7,000+ followers

for charities We support our fellow third sector organisations with advertising discounts on many of our offers – contact us to find out more.

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on social media We have an engaged and growing audience on Facebook, Twitter and Instagram. At the time of writing, we have had over 35,000 engagements with our Facebook posts alone in the past week.

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35,000 interactions

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80 members of Team MDXSU

We employ around 80 staff, from our Welcome Desk team to 24 student interns, who all receive the London Living Wage and are proud to act as MDXSU ambassadors and engage their fellow students in our work.

packed events schedule

Our events attract thousands of students throughout the year, from our Freshers’ Fair and Welcome Month parties to MDXmas Market and Summer Fest, not to mention our monthly sellout People’s Choice clubnights which attracts hundreds of students to MDX House – the heart of campus life.

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growing number of societies

with students annually MDXSU directly engages with thousands of students every year. Our monthly People’s Choice clubnights regularly sell out, our student radio station reaches thousands, and our 70 plus societies organise regular events for all students and boast hundreds of members.

discounts

MDXSU is proud to currently support over 70 student-led societies on campus, and the number is always growing! Our societies boast memberships between the tens and hundreds, and we assist them in organising regular events for the entire student body – from socials and talks to careers fairs.

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media platforms for diverse creativity

We oversee the four POW! media platforms – a radio station, TV channel, print and digital magazine, and online news hub.

These platforms bring students together from all across the different schools we have here at MDX. All these platforms have tremendous marketing potential for any business.

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18,000 STUDENTS NATIONALLY AND INTERNATIONALLY

SOCIAL MEDIA A LARGE and growing COMMUNITY OF engaged FOLLOWERS

4110

2200

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916

A reach of 30,000+

A reach of 3,000+

Our POW! Radio station has 33 radio shows, each with a 2 hour slot covering 12 hours a day.

POW! Mag can be found in print and online.

1,000 copies get distributed on campus quarterly and have over 1,000 views online.

Digital platform

our own tv STATION

POW! Digital is our new online platform run by students

Featuring interviews, events and promotional films by our POW! TV crew.

mdxsu.com our digital heart

The MDXSU website is updated daily with the latest news, events and opportunities, and receives on average 10,000 unique visits per month.

The website is the digital heart of everything we do. Much of the content we share on our social media and other channels is found here, and it’s the place students go if they’re looking for information on a society or a campus event, or the latest news from MDXSU.

£ £ £ £ £

£6,500 AVERAGE STUDENT SPENDING A YEAR ON NON-ESSENTIALS

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freshers' 2016-2017

Every year MDXSU delivers a packed month of engaging Freshers’ events and activities.

These are open to all 18,000 students at Middlesex, though we do specifically target it at the 6,000 new starters. We begin building our relationship with new students from the start of summer, before welcoming them onto campus in September and October and helping them settle into university and London life.

Advertising as part of Freshers’ gives you an incredible opportunity to reach thousands of students at the start of the year - with the potential to develop this further - and communicate your product or service to students who are eager to engage. Sponsor Freshers’ and your brand will be loyally linked in the minds of students with this exciting and memorable first month of the academic year.

Whether you showcase your brand at our busy, vibrant Freshers’ Fair, advertise within our must-have Welcome Guides, or sponsor the ever-popular Boat Party, there are plenty of opportunities for your brand to have a far-reaching and profound impact on our engaged and excited student body. www.mdxsu.com WWW.MDXSU.COM [ 09 ]

freshers' opportunities Tailored packages available

STALLS

6000 students attend

Freshers’ Fair is a key event within Freshers’ Week, attracting 6,000 new and returning students over two full days, and taking over much of the university campus. It’s your opportunity to meet and engage with a large number of students in a fun and interactive environment.

Option

1 Day

Premium Stalls Standard Stalls Outdoors Charity/local

£750 £1400 £600 £1100 £750 £1400 £175 £300

Option Price

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Full page £550 Half page £300 Quarter page £200 Inside cover front /back £650 Back cover £800 Design (Ad or article) £200 Guide Sponsorship £1750

distribution - 6000

Bag sponsorship Flyer inserts Sample inserts

Early bird discount of 15% is available if booked and paid for by July 31st.

distribution - 12000

goodie bags

Our Freshers’ Goodie Bag is popular not just for the free stuff and info inside, but as a useful bag for Freshers’ Fair freebies and uni life! We distribute 6000 around campus and from our SU welcome stall.

2 Days

WELCOME GUIDE

Welcome Guides are the essential student guide to MDXSU and Welcome Month. 6,000 copies are posted to new students, while another 6,000 are given out on campus and in halls, and it’s also available online. Adverts in the Welcome Guide will reach an interested and engaged audience and help your brand make a great first impression.

FROM £450

FROM £300

£1300 £600 £450

T-shirts

100 student staff We employ over 100 student staff who work at all of our studentfacing events through the year.

Your brand on their t-shirts will reach thousands of students during Welcome Month and yearround.

Logo on back Logo on sleeve

£600 £300

* all prices are subject to VAT

Wristbands distribution - 700

Advertising on our Welcome Wristbands offers prolonged exposure for your brand and is an innovative way of allying yourself with the memories of Freshers’.

NUS Extra inserts 7000 new students

We give free NUS Extra cards to all new Middlesex students. Add your promotional material to the pack containing the card, and you’ll reach 7,000 students!

WALL PLANNER DISTRIBUTION - 8000

Packed full of important dates and events, you’ll be a permanent fixture in student houses and minds all year long. Exclusive sponsorship £1000 | advertising £300

£400

Can’t attend the Freshers’ Fair? Make use of our student radio station with shout-outs about your brand from the POW! DJ’s in the Fresher’s Fair Societies marquee.

web and social media Option Price Web banner Web Ad Facebook post Twitter

FROM £800 FROM £300

radio shout-outs

during the 2 day Freshers' Fair

FROM £50

£100

£450 From £275 From £50 From £50

These are starting prices. Please get in touch for a more comprehensive breakdown or tailored package.

FROM £500

sponsorship

Freshers' fair / events Alongside our daytime activities we also run evening events - all of which sell out well in advance. Sponsor Freshers’ Fair or one of our evening events and receive maximum exposure for your brand. Get in touch and we can arrange a special package for you.

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on campus All year round

With a range of ongoing and one-off advertising opportunities, it’s possible to start or build a relationship with 18,000 students at any point throughout the academic year.

Please note that this list is not extensive, so please get in contact if you have any further queries. www.mdxsu.com

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POW! Media Mag, radio, TV, Digital

POW! is the umbrella brand for our student-led media platforms, re-branded in 2014 following student consultation.

The branches of POW! Media include POW! Mag, POW! FM, POW! TV, POW! Showcase and POW! News.

Content from all channels is available centrally on the online hub, POW! Digital.

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DISTRIBUTION 1000 issues quartly Option

Price

Full page

£500

Half page Quarter page Inside covers Back cover Designs (ad or article) Mag Sponsorship

£350 £175 £600 £800 £150 £1950

* Multi issue advertising discounts available.

POW! MAG PRINT AND ONLINE

FROM £150

POW! Mag is an award-winning, 52-page, gloss printed magazine, professionally written by Middlesex students. Each expertly designed edition is distributed to over 1,000 students and staff across campus, while our online copy receives over 1,000 online views per issue.

Advertising in this glossy mag not only offers a chance to deliver amazing visual or written campaigns within the magazine, but guarantees a continuous presence online too.

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POW! DIGITAL ONLINE COMMUNITY

FROM £500

POW! FM

DAILY SCHEDULE

POW! Digital is the central online location for all POW! platforms and content - the magazine, TV station and radio, and the POW! Showcase and News blogs. Visual and animated adverts of varying sizes and prominence can be placed throughout the POW! Digital website within a time frame to suit you.

FROM £50

POW! FM features a packed daily schedule of student shows between 10am and 10pm, with a reach of 30,000 in 2015.

Advertising opportunities include jingles and shout-outs, or having a sponsored feature within a show.

POW! TV

DAILY SCHEDULE

FROM £150

The POW! TV crew film and promote events, produce instructional videos, and record interviews. Why not sponsor a programme or channel, or advertise within one of our shows?

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leafleting MDXSU APP social MEDIA on campus promotion

FROM £350

We have a team of trained student staff that act as ambassadors for the Students’ Union and are experienced in engaging with students on campus to promote events and projects. Provide us with print materials (and branded clothing if available) and we will arrange for our student staff team to flyer on campus, conduct surveys, collect sign-ups and promote your brand to Middlesex students.

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PUSH NOTIFICATIONS & Events

FROM £150

The free MDXSU App has had hundreds of downloads since it was launched in September 2015. The app includes student polls, events listings and a direct link to the MDXSU Advice service.

Options include: - Push notifications - Event listings - Utilising the polling function to conduct research related to your product or service

platforms

FROM £50

Our student community is highly active on social media, with over 7,000 people currently following our main social media channels.

Options include: - Tweets and retweets on Twitter - Posts and shares on our Facebook page and freshers’ group - Posts and regrams on our Instagram Please contact us for extra information regarding our social media channels and specific rates.

STALLS

social area on campus

FROM £300

Promote your products at stalls on campus and market yourself directly to students! We will assist you in selecting the best location for your stall depending on your product or service and the time of year.

website

advertising & marketing

FROM £150

The MDXSU website is updated daily with the latest news, events and opportunities, and receives on average 10,000 unique visits per month. It’s the heart of our digital communications, and where the majority of our online content is located.

* Standard stall includes approx. 2m x 2m floor space, and includes a table and 2 chairs with a maximum of 3 people. Larger requirements are catered for upon request at additional cost. Proof of charity status required for charity stalls.

Options include: - Sponsored article - Sponsored event - Banner advert - Page advert

e-newsletter every fortnight

FROM £300

Our professionally branded e-newsletters go out to over 16,000 students every fortnight, and include events, news and opportunities from MDXSU, the university and our partners.

Options includes banner adverts and images, which will be placed prominently within the email and link students directly to a website or webpage of your choice, or a sponsored text section promoting your product or service.

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sponsorship events & Awards

We have a variety of one-off sponsorship opportunities available for key events within the student calendar.

Sponsoring one of these large-scale events not only affords high levels of exposure, but also helps to build lasting loyalty with our students and affiliates your brand to a special cherished occasion in the student year.

Sponsorship packages include your branding on a wide range of digital and print materials promoting the event - from posters to invites and wristbands - as well as the potential for a stand or branded area at the event itself.

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teaching awards

mdxsu awards

SUMMER FEST

The student-led MDXSU Teaching Awards were established in 2014 to recognise and reward amazing staff at Middlesex. In 2016 we received 1,300 nominations from students, which our panel of elected student officers then had the difficult task of refining into a shortlist of five staff for each award, including one overall winner.

The annual MDXSU Awards are our way of celebrating the amazing students at Middlesex and recognising the incredible achievements they’ve made over the past academic year.

The MDXSU Summer Fest is one of the highlights of the student year and is the largest single social event in our annual calendar.

April

The awards ceremony is a fun and positive occasion which celebrates both the strength of teaching and support at the university and partnership between students and staff. All shortlisted staff and the students who nominated them are invited, with all guests treated to a free evening of delicious food, as well as music and entertainment from talented MDX students.

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May

The awards are given to those who have made an outstanding contribution to Middlesex University and to the lives of their fellow students, whether through running societies, organising events, representing their coursemates or contributing to student media.

Nominations are placed by Middlesex students, with the final shortlist being treated to an evening of fine dining, entertainment and the all-important award-giving!

may

The themed end-of-exams extravaganza sees the university campus transformed into a 1,500 capacity venue, featuring fairground rides, a silent disco, and a big name line-up across two main stages.

Society

people's chOice

photo booth

Put your brand at the forefront of the Middlesex University student experience by sponsoring one of our incredible student societies!

Our monthly People’s Choice nights were launched as part of Freshers’ week in 2015, and have been selling out MDX House ever since.

MDXSU supports over 70 societies and the number is constantly growing. From academic and general interest societies, to religious and cultural groups, there’s something for every student.

As the name implies, the popular clubnights give students the chance to choose their theme, with voting on theme options taking place on the MDXSU Facebook page.

The MDXSU photobooth is a very popular feature at our clubnights and events. The exterior of the booth is made up of interchangeable panels which can be created with your branding, advertising your product or service to all those attending an event and using the photobooth.

sponsorship

THEMED PARTIES

sponsorship

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get in touch! bookings & enquiries

We are open to new ideas and creative ways to promote your organisation. We can combine any of our media options to design a tailor-made package to suit your organisation’s needs and budget. If what you would like to do at Middlesex University is not mentioned in this pack, please do not hesitate to contact us about your idea.

All advertising prices are exclusive of VAT. If you would like to discuss these opportunities in more detail please contact our Marketing and Income Coordinator.

tyelle render t: 020 8411 4797 e: t.render@mdx.ac.uk

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www.mdxsu.com