Professional tips for using branding as a communications tool

o R t n e i t a i l g n i 2 r 0 2 p S Branding, 1 It's Personal!

Professional Tips for using branding as a Communication Tool

Want to refresh your branding & communications?

Let us help you with our professional tips.

1

Get to know your Brand Your brand is your personality. It is the credibility behind the logo – the visual identity, the tone of voice, the external representation of your values. It is everything that you write, that you say and that you do as a representative of your business.

2 Brand Perception & Experience What do you want people to think about you and your product? Think about your values, your ethos, your story. Does the brand reflect your promise?

Does the brand share your USP’s? Does your customer experience fulfill your brand values?

Want to refresh your branding & communications?

Let us help you with our professional tips.

3

Connect with your Clients Identify your target market & learn about their preferences, key influencers, consumer habits, aspirations, needs and expectations. Empathise, engage & speak their language.

4

KISS - a simple thing!

Keep It So Simple! Powerful logos are often the most simple logos. Consider the font. Do you need a tagline – words to support your offer & brand personality? Pick a colour scheme and don’t waver from it - print reproduction costs increase with more than two colours.

Want to refresh your branding & communications?

Let us help you with our professional tips.

5

Your Brand Bible Your brand guidelines are your most important document to ensure consistency of brand direction, personality & identity. They include your logo, colour palette, imagery, typography, placement & usage, visual elements and market position statement.

6

Your Brand will steer your Marketing activity Branding is who you are and marketing is how you build awareness. Focus on Clarity, Credibility, Consistency, Competitiveness. Choose your marketing strategy to suit your brand personality.

Want to refresh your branding & communications?

Let us help you with our professional tips.

7

Welcome to my World Invite your clients into your brand realm. Think visual, aural & experiential usage across all platforms. Your brand will be found in your: Signage; Shop front; POS; Packaging; Uniforms; Advertising (print & outdoor); Broadcast (video & audio); Digital shop front (Website, Instagram, Facebook, Twitter, TikTok).

8

You are your brand's best Ambassador!

Branding equates personality. Even if you choose to use social media influencers, remember that as a local business, you are the heart & soul of your business. It is your passion, experience & vision that has created and shaped your Brand.