Professional tips for customer service excellence

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o R t n e i t a i l g n i 2 r 0 2 p S Creating 1 your own Retail Magic! Professional Tips for Customer Service Excellence


Want to increase your sales through customer service excellence? Let us help you with our professional tips.

1

Understand your Clients Analyse your customers, both existing & target, to clarify their frame of reference, consumer habits, needs and expectations. This is where you can optimise your opportunities to enhance your customer service excellence.

2

Walk in your Client's shoes Examine your Customer Journey experience step-by-step, from initial brand awareness, through user-engagement, to purchase & advocacy so as to get a true insight into how you may improve your service offering.


Want to increase your sales through customer service excellence? Let us help you with our professional tips.

3

Mystery Shop Don't be afraid to evaluate your Customer Service experience via a third party. Ask your customers how you can improve! You can only respond if you know the issues and challenges, so this is a very positive action to take.

4

Engage your Staff Do invest in staff training to empower & motivate service delivery and ambassadorship for your brand. This can be delivered by an external contracted professional, or can be facilitated in-house by a respected team leader in a peer-mentoring format.


Want to increase your sales through customer service excellence? Let us help you with our professional tips.

5

Communicate a strong & positive message Use honest and positive messaging when communicating with your audience. Project energy & inspiration. Protect your brand personality through a consistent tone, and create rapport with your valuable clientele.

6

Keep in touch on-line Your 'virtual door' is always open to welcome in your clientele. Bring your products, place & people to life via short, lively videos and insightful photos. Use thoughtful posts and intuitive surveys to inviting engagement and show that customer service is at the heart of your local business.


Want to increase your sales through customer service excellence? Let us help you with our professional tips.

7

Take a Holistic Approach A large part of consumerism is leisure and entertainment, so think about what is the visual, aural & olfactory experience that you offer? Can you improve your 'Retail Theatre'? Does your complaints process run smoothly? Is your staff a team of skilled & confident ambassadors for your brand? How can you go up a level in your customer service?

8

Create your own kind of Customer Service Magic! Put yourself in the shoes of your customer. Know their needs & try to exceed expectations. Often, it's the smallest of things that make the biggest impact, so think about what little bit of extra magical excellence you can give to your customer!

g into Retail 2021 n i r p S


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