Public Engagement
Engagement: Public & Retailers/Traders
Central to the development of this updated Town Centre Investment Plan has been the engagement of the public (people who use the Larne Town Centre for a range of reasons but largely for retail, accessing services, as a working environment or as a place to meet and socialize), people who own and manage retail and service businesses and people with a remit and responsibility for promoting and regenerating the town.
21%
The level of public engagement informing and directing this updated Larne Town Centre Investment Plan was:
79% Public Engagement Retailers and Traders Engagement
The total extent of public engagement with the process to update the Larne Investment Plan and direct the Town Centre Strategy was 1,385 citizens and traders/retailers.1 In addition, there was a significant social media footprint across both Twitter and Facebook social media platforms, as follows: Social Media Engagement
Twitter Engagements
404
Twitter Impressions
10,899
Facebook Engagements
803
Facebook Reach
23,847
0
5,000
10,000
15,000
20,000
25,000
30,000
This level of engagement ensures that the updated Investment Plan and supporting Town Centre Strategy have been developed with the benefit of the current experience and aspirations of the key stakeholders in Larne Town Centre. Their input has provided direction on the vision for the Town Centre and on ‘what’ and ‘where’ public investment should focus.
1 It is noted that the public engagement process for Larne Investment Plan and Town Centre Strategy was carried out in tandem for a similar process in Ballymena and that the same social media campaign was used to support both processes hence the same level of research
4/5
