Professional tips for social media marketing

o R t n e i t a i l g n i 2 r 0 2 p S Your Social 1 Shopfront!

Professional Tips for Social Media Marketing

Not sure how to reboot your Social Media Marketing?

Let us help you with our professional tips.

1

Understand your Clients Take time getting to know your customers.

Think about what they like and the social media platforms they use. This will make creating content much easier!

2

Create a Social Media Content Calendar Plan your social media content using a diary or planner. Use retail events & relevant social media awareness days to inspire creative themes for your business, both on and off line.

Not sure how to reboot your Social Media Marketing?

Let us help you with our professional tips.

3

Focus on 1 platform Pick one social media platform and focus on growing your audience there. We are all short on time (and energy!), so set yourself realistic and achievable goals to keep you focused.

4

Mix up your messages & stories Use a mix of content on social media especially Stories on Instagram. Make a short video of 'try-ons' of new stock, showcase a new product, do a live demo of making your famous foccacia, or present a "We are still here for you" tour of your shop.

Not sure how to reboot your Social Media Marketing?

Let us help you with our professional tips.

5

Be inspired by your Insights Check your insights and analytics to see what type of social media content is working and what is not. Use this to inform your future posts so that you can optimise the opportunities to engage with your audience.

6

Keep your Info up-to-date Make sure you have your opening hours updated, including special shopping hours for vulnerable customers. Use this platform to reassure your visitors as to the safety measures and processes that you have in place. Start your 'Welcome back' here!

Not sure how to reboot your Social Media Marketing?

Let us help you with our professional tips.

7

Be consistent & be Yourself!

Use honest and positive messaging when communicating with your audience. Project energy & inspiration. Protect your brand personality through a consistent tone, and create rapport with your valuable clientele.

8

Create your own kind of Social Retail Magic!

Have fun! Remember that social media should be social, so use it to build a loyal following and interact with your audience online. Think about how you can create a magical virtual experience and on-line connection with your customers!