o R t n e i t a i l g n i 2 r 0 2 p 1 S Visual Merchandising & Retail Display Tips
Not sure how to revamp your layout & displays? Let us help you with our professional tips.
1
Enhance your Kerb Appeal Use your windows, faรงade & external space to engage & entice. Repaint, clean glass and dress with plants, signage & other movable props.
2
Create a Visual Merchandising Calendar Plan your window displays & interior VM schedule using a diary or planner. Use retail events & relevant social media awareness days to inspire creative themes for your business.
Not sure how to revamp your layout & displays? Let us help you with our professional tips.
3
Use online Inspiration Resources Explore the brands, interiors & designs that inspire you, and delve into resources such as Pinterest to identify seasonal schemes that will be sensational in your space.
4
Consider restructuring your layout Take a fresh look at your layout, pathways & your customer journey experience in your store. Introduce new mid-floor tables, mannequins on plinths & eye-catching wall displays to draw the eye around your space.
Not sure how to revamp your layout & displays? Let us help you with our professional tips.
5
Be inspired by Colour Choose from Monochromatic (shades of one colour), Analogous (two or more next to each other) or Complimentary (those directly opposite each other) to create show-stopping seasonal themes through-out the year.
6
Composition & Grouping Use the Pyramid arrangement for a strong composition (3 heights, 3 depths & 3 widths). Group products by function, brand or colour to create a visibly coherent display. Place ticketing in same position on all products to ensure consistency.
Not sure how to revamp your layout & displays? Let us help you with our professional tips. 7
Create energy & warmth Use positive messaging on signage & uniforms, and up-skill your staff to ensure they are delivering the best customer service possible to your valuable clientele.
8
Create your own special kind of Retail Magic! Retail Theatre is all about visual, aural & olfactory stimulation. Creative displays, instore music that sets the scene, welcoming scents to stimulate the senses, professional service - think about how you can create a magical experience in your space and place!
g into Retail 2021 n i r p S