COMMUNITY
P2P Fundraising
MC Nonprofit Committee webinar explores ‘the power of empowering’
N
onprofits can have a great impact on a community by providing aid and supporting causes that benefit the area it serves. One important aspect of nonprofits that allow them to complete their objectives is fundraising, where these nonprofits call upon donors and other companies to help promote and support their causes. Fundraising gives nonprofits the resources to make an impact and truly give back to the community. At the MC’s Nonprofit Committee Webinar in April, keynote speaker Jeff Key, Principal Consultant of Nfinity Enterprises, went into detail about how to efficiently conduct peer-to-peer (P2P) fundraising, while including all kinds of ideas on how companies can best use this method to their advantage. Key started off by describing P2P fundraising as supplying donors with the background and tools that directly empowers donors to help a certain cause. This is a more personable method that can call for fewer individuals to connect with donors in a way that makes them more invested in the cause and ready to provide funds or service when needed. Some notable points to strengthen one’s peer-to-peer fundraising include engaging with one’s volunteers to make them more excited about the cause, to be active on social media and interacting with donors and to have a clear goal that the company is working towards in order to more efficiently plan out their execution. According to Key, nonprofits should keep in mind the company’s strengths and the amount it is overseeing so that the organization can best strategize methods of personable fundraising and keep the close bond between donors and the organization. To start out, nonprofits can plan out trials and put into motion different fundraising methods such as direct giving platforms, like GoFundMe pages. Others may allow donors to host their own events
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meadowlandsmedia.com
May 2021
that rally for the cause. Important pieces of information to note throughout the trial phase is who the core donors are and what methods are most effective in creating a powerful message that will put donors to action. Key emphasized that it is acceptable to start off small because having a group of fervent supporters to one’s nonprofit can be just as helpful in raising the necessary funds.
About Jeff Key Jeff Key is the founder and principal consultant of Nfinity Enterprises. He has fifteen years of experience working in multiple sectors, specializing in providing operations and technology support to small and midsized nonprofit organizations and businesses. His experience also includes extensive coaching, mentoring and leadership development training for nonprofit professionals. Outside of his work with operations and technology, his work in the nonprofit sector includes developing partnerships, resources and consulting with organizations on IDEA (Inclusion, Diversity, Equity and Access), organizational learning, professional development, succession planning, board engagement and governance. The goal of the MC Nonprofit Committee is to encourage and support area nonprofits by providing resources, guidance and visibility to better connect them with the business community. The committee is comprised of nonprofit professionals representing the nonprofit members of the MC Chamber. The group meets monthly and offers educational programming throughout the year. Co-Chairs: Denise Morelli, Comprehensive Behavioral Healthcare: dmorelli@cbhcare.com, (201) 935-3322; Jeffrey Ware, District 6 Little League: district6da@njd6ll.org, (201) 916-8496
