Montega Montega University University 2013 Graphics Standards Manual
Table of Contents
1.0 University Identity 1.1 1.2 1.3 1.4 1.5 1.6 1.7
Primary Logo Secondary Logos Tertiary Logos Tertiary Logos: Seal Unacceptable Logo Uses Acceptable Colors Typography
2.0 Print Applications 2.1 2.2 2.3 2.4
Stationery: Letterhead Stationery: Academic Envelopes Stationery: Athletics Envelopes Business Cards
3.0 Wayfinding & Vehicles 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8
University Maps Building Identification Street Signage Parking Signage High Speed Traffic Signage Maintenance Vehicles Emergency Vehicles Buses
4.0 Employee Apparel 4.1 4.2 4.3 4.4
Uniforms Maintenance Apparel Student Apparel Culinary Apparel
5.0 Athletic Graphics and Uniforms 5.1 Athletic Logos 5.2 Athletic Logos: Continued 5.3 Athletic Field Applications 5.4 Football Helmets 5.5 Football Uniforms: Home 5.6 Football Uniforms: Away 5.7 Baseball Uniforms: Home 5.8 Baseball Uniforms: Away 5.9 Basketball Uniforms: Home 5.10 Basketball Uniform: Away 5.11 Soccer Uniforms
6.0 Merchandise 6.1 Skateboards 6.2 Hats 6.3 Sweaters
7.0 Electronic Applications 7.1 Web Design 7.2 Mobile Application Logo
1.0
University Identity
Primary Logo
1⁄2 Star
1⁄2 Star
1⁄2 Star
1⁄2 Star
The Montega star has been designed to provide a bold, memorable mark to represent Montega University in all forms of communication. In order to maximize its visual presence the identifier requires a surrounding area clear of any other graphic elements or text. The exclusion zone is equal to half the width of the square logo. Always allow at least this amount of clear space around the identifier. It is important that this rule is observed and the exclusion zone is maintained at all times. The Montega star must never be presented or used smaller than ½ inch wide without text. The acceptable minimum clearance is to protect the identifier. The identifier will appear on many different applications and formats. This will help to give it clarity and presence. This is not a placement guide. It is a minimum only or use of the identifier with departmental names.
1⁄2 in.
1.1
Secondary logos
Text Height TH
Montega University TH Text Height
Text Height TH
Montega University TH Text Height
1⁄2 Star
1⁄2 Star
1 Star
1 Star
1⁄2 Star
Montega University 1⁄2 Star
1⁄2 Star 1⁄2 Star
1⁄2 Star
1 Star
1 Star
Montega University’s seconday official logo is a word mark that features the words “Montega University” in capital letters presented in Penumbra Half Serif Std. Penumbra Half Serif is specifically selected for our university and is protected under law. The space around the word mark or logo must be at least the height of the “M” in the text “MONTEGA UNIVERSITY”(TH) or at least half the height of the Montega star. This space must stay clear of any objects or text. Presented on the left are examples of how the word mark system should be used in relation to other objects on the page or applications. The Montega word mark is acceptable in black and Montega red. The secondary logos can be represent with or without the Montega star with the “MONTEGA UNIVERSITY” text only. Either secondary logo represented less than 1 inch wide is unacceptable. This is to prevent competing elements that might take away from the strong brand associated with these systems.
1⁄2 Star
Montega University 1⁄2 Star
1⁄2 Star
Montega University
1 inch minimum size
1.2
tertiary logos
Tertiary logos have been developed for the subdivisions of various schools, university transit service, colleges, and university advertising. The space around the tertiary logos is the height of the Penumbra ‘M’ in Montega. “TH” represents the text height of the M. The space around must remain free of any objects or text.
TH
TH
TH
Montega
TH
UNIVERSITY College of Arts & Sciences Department of Physics TH
TH TH
Montega
TH
TH
TH TH
TH
TH
1.3
GA UNIV E T E N
JO
IA
S E C A LIF O
R
EGA UNIVERSITY MONT Darius Brown
1 in
JO
MO
M JO
52 IA
N
RN
18
13
SE C A LIF
O
IA
52
May
N
SA
N
M
SA
18
10 GA UNIV TE E N
ITY RS
1 in
U EGA NIVE NT
ITY RS
MO
SA
N
52
Montega University uses an official seal only on formal documents, such and diplomas and commencement materials. The date on the seal refers to the founding of the Fine Arts and Sciences College in 1852. Approval for usage of the seal is required prior to usage. All requests for the seal should be directed to the Vice President for University Relations, the Executive Director of Public Relations or the Director of Marketing. As appropriate, decisions about the use of the seal will be made in consultation with the Office of the President.
N
M
18
ITY RS
MO
tertiary logos: Seal
SE C A LIF O
R
1.4
Unacceptable Uses logo Uses
Do not put any additional graphic elements; drop shadow, outline, or glow.
Colors and textures other than Montega gold, Montega red, black or white is unacceptable for logo usage.
montega
UNIVERSITY
Montega Logos that are slanted, stretched, compressed or otherwise distorted are unacceptable.
Do not use the logotype backgrounds which conflict with Montega logo colors.
montega University
Created logos, logo elements redrawn or reproportioned logos are unacceptable.
Montega UNIVERSITY
Software has made it very easy to alter graphics by applying filters and special effects, or simply by changing shapes and colors. Please resist this temptation. The impact of any logo depends on consistent use resulting in a large number of impressions over a long period of time. The best logos are not ‘read’ as words, but act as visual stimuli. Any changes to the shape and color of a logo reduces its impact and can, over time, defeat the entire purpose of a logo program. This page illustrates some of the more obvious ways a logo can be destroyed by incorrect use. Please avoid these and all other changes to all Montega University logos. Do not use the logotype against backgrounds which conflict with Montega logo colors. Always present good contrast and clear legibility. Never place Montega Rlogos on brightly colored, multicolored, textured, or photographic backgrounds that conflict with the logo.
1.5
Acceptable Colors
C M Y K
25 100 100 26
R 150 G 27 B 30
# 961B1E
C M Y K
7 40 94 0
To promote the University's brand, use Montega red and Montega gold as the predominant colors in designs for print and the Web. The Montega Star logo uses the same gold and the one-color option can be printed in maroon, gold, black or white as well. Our University Logos should never be used in purple, blue, green or any other distinctive color.
R 235 G 163 B 46
# EBA32E
C M Y K
0 0 0 0
R 255 G 255 B 255
# FFFFFF
C M Y K
100 100 100 100
R 0 G0 B 0
# 000000
1.6
Typography
Serifs Print & Web Penumbra Half Serif light Penumbra Half Serif regular Penumbra Half Serif Semibold Times New Roman Regular Times New Roman Italic Times New Roman Bold
Sans-serif Print & Web Century Gothic Regular Century Gothic Italic Century Gothic Regular
The acceptable typefaces used by our university are Penumbra Half Serif, Century Gothic, Myriad Web Pro, and Times New Roman. Penumbra Half Serif is the primry typeface because it bridges the needs of editorial typography and public signage with a single design. Its compact forms and tall caps height uses space efficiently, and its half serifs and open shapes make it clearly legible under many circumstances. It is the preferred University font for external print and Web communications and may be used in any marketing materials and documents, in conjunction with other fonts. The sans-serif typefaces (Century Gothic, Myriad Web Pro) should always be used for body copy, but can also be used in headlines, subheads, pull-quotes, captions, and call-outs. The serif typefaces (Penumbra Half Serif and Times New Roman) should be used for headlines, subheads, pull-quotes, captions, and callouts. Avoid using serif type for large areas of body copy.
Sans-serif Web Only Myriad Web Pro Regular Myriad Web Pro Italic Myriad Web Pro Bold
1.7
2.0
Print Applications
1½ In.
½ In.
2 In.
Stationery: Letterhead ¼ In.
3.5in.
University Printing Services is responsible for creating and printing all stationery items, including business cards. You must have permission from University Printing Services to work with an off-campus supplier. Off-campus suppliers must make sure all graphic design, copywriting, photography and Web services comply with Montega University’s visual standards. Standards are set to exact dimensions when using our letterhead system. Letters must begin 1½ inches from the top of page and 2 inches from the left of the page. The Letterhead text should not come closer than 1½ inches from the bottom of the page.
1 in.
1½In. Dear Students and apple users
Office of Admissions 252-455-5654 252-668-8053 (fax) San Jose Colifornia mu.edu/admissions
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better. We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up. There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you. Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook Apple’s CEOge.
½
½
in
in
Montega University 306 East Ninth Street San Jose, CA 27876
1½ In. Not actual size (50% Reduction)
2.1
Stationery: academic Envelopes
Standard Number 10 1⁄2 . 1⁄2 In.
1⁄2 In.
Montega
Office of International Affairs 306 East Ninth Street San Jose, CA 27876 PO Box 122
Standard Number 10
1⁄2 In.
1⁄2 in.
The standard University envelope is size #10 (9 1/2 x 4 1/8) and is printed with the University logo and departmental information. The United States Post Office has established specific guidelines on the amount of type, available space and artwork permitted on materials sent through the mail system. The Department of Printing Services works closely with the Post Office and will prepare envelope orders to meet their guidelines and ensure the most efficient, cost-effective mailing possible. The Montega logo and address must be in the left corner ½in. from the top and left edge of all envelopes.
Montega
Office of International Affairs 306 East Ninth Street San Jose, CA 27876 PO Box 122
Not actual size (30% Reduction)
Montega
Office/Department 306 East Ninth Street San Jose, CA 27876
2.2
Stationery: Athletic Envelopes
Standard Number 10 1⁄2 . 1⁄2 in.
Montega
1⁄2 in.
A
T
H
L
E
T
I
C
Reginal Ruffin Mens BasketBall 306 East Ninth Street San Jose, CA 27876 PO Box 662
S
Standard Number 10
1⁄2 in.
Montega
1⁄2 in.
The same stationery envelope rules apply for athletic envelopes. Ivory colored envelopes must be used instead of white. The Montega athletic logo and address must be in the left corner half a inch from the top and left edge of all envelopes. Envelopes must be printed on the approved paper stock that matches the stationery that will accompany them. All visual and type elements must appear in Montega Red and Montega Gold.
A
T
H
L
E
T
I
C
S
Reginal Ruffin Mens BasketBall 306 East Ninth Street San Jose, CA 27876 PO Box 662
Not actual size (30% Reduction)
Montega A
T
H
L
E
T
I
C
S
Head Coach Name University Sport Address (Street) City, Sate, Zip Code
2.3
BUSINESS CARDS
Montega
Standard Montega University Logo
Name Title
Telephone Number Fax Number Email Address University Website
Dinah Soares Education Abroad Advisor
+1 252-328-1052 / tel +1 252-328-4812 / fax soaresd@mu.edu www.MontegaUniversity.edu
Office of International Affairs 306 East Ninth Street Montega University San Jose California 27876-4353 USA
Department
Business card Color: #961B1E - #EBA32E and Black. Card size should be 3.5" x 2". Card stock should be Cranes Cover, Fluorescent, White 90lb .1875" .25". Type specifications: Employee name is set in 18pt on Century Gothic.Employee title and contact information should be set at 6pt Gothic. The (@) in the email address is set at 6pt.
Address
Montega University Address
Montega University
2.4
3.0
Wayfinding & Vehicles
Campus maps
”Our university is in and area with an inviting climate and has thousands of campus visitors each year. Wayfinding is very important to this community, especially to first time visitors and new students, faculty, and staff. The on-campus wayfinding is shared by everyone and consists largely of maps and building names. Campus maps must be by height of 8 feet.
8´2˝
5´10˝
4´2˝
3´4˝
3.1
Signage
4´8˝
Montega University
3˝
VICTOR BUILDING
6˝
DEPARTMENT OF ARTS AND SCIENCES
2˝
3˝
The University's signage program is fundamental on a campus. Proper wayfinding and clear identification are the most important design considerations. Wayfinding signage shall be designed to assist both vehicle and pedestrian traffic to locate on-campus destinations. Vehicle and pedestrian directional signage and parking lot and building identification signage shall be free-standing and uniform elements. All signage should include the Montega Star. The purpose of this signage is to identify Montega University buildings by name and address. Designed to be viewed from a street or walkway. Examples of acceptable Montega campus and institute signage are presented on the left.
4´8˝
VICTOR BUILDING 5´2˝
DEPARTMENT OF ARTS AND SCIENCES
3. 2
street signage
This sign type will be used to identify all streets which travel into or through the University campus. By replacing existing street identification signs adjacent to and within the University, these signs will not only identify street names but also delineate the boundary of the University at all vehicular intersections. Each post will accommodate two (2) double-sided signs positioned perpendicular each other. All street signs are to be identical in size and mounted at a consistent height. These signs are to replace the existing street signs installed by the City at those locations which are adjacent to a located within the University. The sign is to be positioned so that the messages are located parallel to the streets which they identify. Since these signs will be replacing existing city signs, approval from the city of San Jose will be necessary prior to posting up.
2´2˝
8´2˝
11´4˝
4˝
3.3
parking signage
Montega Parking signs must be placed thoughout campus and on campus own territory. They Must follow all federal guidelines for font legibility, viewing distance, placement and sign reflectivity. Parking signs must use visitor & first time user-centric messaging on signs, which is logical, succinct and understandable outside the Moneta campus community. The Montega logo shouls be place at the top of all parking signage. Signs must be legal size with Myriad Pro bold type.
1´8˝ 8´8˝ Montega
RESERVED PARKING BY RESERVED PERMIT 0012 ONLY
6˝ 2´6˝
4˝
TOWING ENFORCED
6´2˝
3.4
High speed traffic signage
To the lower left is vehicular directional information where ground-mounted signage is ideal do have for multi-lane traffic. This sign should be used to address direct approach to campus destinations with speed limits at 35mph of above, or multi-lane main streets. Every Directional Bay Area Rapid Transit (BART) is a rapid transit system serving the San Francisco Bay Area. The heavy-rail public transit and subway system connects San Francisco with cities in the East Bay and suburbs in northern San Mateo County. There are two stations that serve our university. One is in north campus and the other is located in south campus. Our Montega transit system takes our staff and students to and from both stations every 20 minutes.
23´8˝
20´2˝ North Visitor Center
6´10˝
Bookstore
School of Music
13´4˝ 3´8˝ 10´2˝
5´8˝
3.5
Maintenance Vehicles
Each vehicle must display the correct way to use the official Montega logo. Three official vehicles used by the university are the truck, van, and golf cart. All work vehicles should be white with the logo on the side. Typeface should be in Penumbra Half Serif Regular. All logos must be placed parallel to the ground.
MontEGA University
3.6
Emergency Vehicles
For emergency vehicles, such as the police car, the Montega Star should be parallel to the ground and placed on both sides of the vehicle. For fire trucks, the logo and word mark should be placed on the back panel. The logo and word mark should be visible and use the official Montega colors. For the ambulance, the logo should be centered on the back panel with the logo and word mark fully visible.
3.7
Buses
Montega University school buses should be in official Montega University colors. The university logo mark should be exactly the same on both sides. Word mark should be 15ft long in Montega Gold. Montega trademark should be 5ft by 5ft and placed 17 feet from the back of the bus.
2´ 1/2” 15’
5´
17’
3.8