BEYOND graphic design
Inside
Flexible Packaging Synergy Glass Art Dream, Imagine, Create Quilting, front cover-Bush Fire, detail For and against- why use a GD when you can DIY Protect your work- Copyright
Angela Mitchell
Residing in Sydney. Angela is a mature age Woman with 2 Daughters, one Grandson and one on the way. After completing a fine arts course with an associate diploma in 1988, the creative bug that had been laying dormant started to make itself known Got started in the design field when she had a Balloon Decorating Business she tells us she ran it from home with: ‘Not a lot of capital,’ wanted a website, bought html for dummies.Built a flaky website, decided to do a web design course”and off she went! Decided her preference lay in design field, so got herself a diploma in Commercial Arts (Graphic Design.) with CATC Angela’s passion extends to Illustration & small biz branding with a view to expand into photography. As a result, with a little help from my friends (inspiration- Designer Chicks) and general feel from Bethany, BEYOND graphic design is born. There is so much talent out there and issuu is such a great vehicle for sharing information, and showcasing talent!
Bethany Yates-Slater
If you would like to know more about Angela & MeamDesign check out her website, face book page, behance and portfolio http://www.meamdesign.com.au
http:// www.facebook.com/MeamDesign
http://www.behance.net/portfolio/projects
http://issuu.com/meamdesign/docs/portfolio_iissu_7
Bethany is from the Queensland Gold Coast where she freelances as an Illustrator and Graphic Artist & Designer. She has worked in print media for over a decade with a focus on advertising and marketing material. Bethany is committed to good communication and client satisfaction with no project being too large or too small. She has a special interest in popular culture and in the traditional arts . From logo creation to installation and book illustration, Bethany’s approach and application is both professional and creative. If you would like to know more about Bethany & BYS Graphic Design check out her website and facebook page http://www.bethanyyatesart.com
http://www.bysgraphicdesign.com.au
Louise Raadgever My love of art, design and all things creative inspired me to start Radge Design with the aim to produce funky original Graphic Design, Art and Jewellery for all. Radge Design is the creation of myself, Louise mother to two little monsters who keep me on my toes. I am passionate about art, design and all things creative. I enjoy thinking outside the square and pushing the boundaries with my designs. For me design and creativity don’t start or end on a computer screen; digital design is simply a cleaner way of expressing my artistic ability than drawing, painting or printing. Studying graphic design has enabled me to learn a complete new set of skills in design that are continually evolving. I have completed a Diploma of Commercial Arts (Graphic Design) through CATC. If you would like to know more about Louise & Radge Design, check out her website and face book page http://www.radgedesign.com.au www.facebook.com/radgedesign
Leona Ryan “I grew up on the Sunshine Coast enjoying the sun and the sand. Though never officially studying art at school I have always been a little arty and crafty. I enjoyed drawing when I was younger and discovered canvas painting when I was older and have only recently found an interest in graphic design. I am building my own creative business using my arts and crafts to make handmade things for family, friends and clients and my graphic design to provide professional design services. I am facinated with technology and how creative it allows us to be, I am really excited about the design industry for the future.” If you would like to know more about Leona & Emily Jade Creative, check out her website and face book page www.emilyjadecreative.com www.facebook.com/emilyjadecreative
Lesley Davies Award winning Artist Lesley Davies, has been painting and drawing since early childhood. She went to East Sydney Tech College and studied Commercial Art. Worked as a Commercial Artist until she had her two children. She exhibited in School Exhibitions for several years, and then went on to create a range of Australiana prints, cards and other merchandise, from her watercolours of Australian birds and animals in a unique “Cute” style, these have been extremely successful. In 1998 went to Hornsby Tafe and studied Fine Arts specialising in Sculpture. She paints a wide range of subjects, in several different Medias, her favourite being pencil (Graphite) She does workshops in Watercolour and drawing. If you would like to know more about Lesley & 2Bee Creative, check out her website. www.2beecreative.com.au
Pamela Hoy Pam is a Hypnotherapist & Counsellorr by day, and a quilt maker by night. She has enjoyed patchwork and quilting for many years, it has been a wonderfully creative outlet and an extremely relaxing hobby that nurtures her creative side. Pam is aware of the need for people to relax regularly. She has taught herself that it is not being selfish taking time for ‘me’. and in fact needed and deserved that time. Pam teaches her clients the techniques of relaxation and many have reported to her how they experience less anxiety, improved self confidence and better sleeping patterns. The skill of letting go of physical tensions and quietening the mind is incredibly beneficial. If you would like to know more about Pam, visit her website! www.hypnotherapyandcounselling.com
Editor’s Letter
Graphic Design is such a competetive field to infiltrate, unless you are top notch, in the know and young enough. It is no wonder that so many of us find different hobbies to fulfil our creative urges. Contributors to this Magazine are either freelance Graphic designers or have gravitated to some other field of endeavour and are happy to share with you, the reader, how to, or simply to show off their talent. For this issue apart from our regular contributors, I would like to introduce you to , by day a clinical hypnotherapist/couseller who in her spare time makes quilts, one of which is featured on the front cover (detail) and the back of the quilt is on the last page! Pam enters her quilts in competitons and will be happy to make you a quilt to order!
Pam Hoy
I am also happy to announce, that this e-mag will from time to time publish articles that are a final submission of the last assignment from graduating students, from the CATC School of which, Betany Yates-Slater, Louise Raadgever, Leona Ryan and Angela Mitchell (that’s me!) have all graduated from!
Naomi Hughes
The article re- packaging, was written by as a final submission prior to graduating from the CATC Schools (on-line learning) and the images and research of the subject matter are attributed to “Packaging Worlds Article’- ‘45 Best Packaging Designs 2013’
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e c i v d A ood
Protect Your ArtworkIntellectual property
What is copyright? Copyright is an automatic right of protection of an original material piece of work that has been created and it is an asset to the creator. The creator is the owner of the original work and reserves the right to control how their material is used. The creator can give permission and charge a fee to others authorising copyright of the work and the right to reproduce the work for income and other agreed uses. Copyright does not cover an idea or concepts, the work must be in material form. In Australia copyr ight is not registered, there are no forms to complete and no fees to be paid. However, the © symbol can be used for notification purposes to remind people that the work is copyrighted and to state who is claiming copyright. A watermark can also be placed on the material to indicate copyright and ownership. In Australia, copyright is protected under the Copyright Act 1968. This federal legislation outlines how copyright applies to material created before and after this date and the legislation is regularly updated to keep up with evolving technologies and concerns. The legislation is used to ensure work is not used without permission of its creator.
Once the work has been created in material form it is automatically copyrighted. If a creator chooses to use the © copyright symbol, it is generally used followed with the creators name and date the work was created or published. It could be helpful as evidence of ownership if there is a future dispute, as well as keeping any drafts of the original and other recordings and witnesses to the creation.
Permission must be granted in order to reproduce someone else’s work if: • a person wants to communicate it to the public on any platform or format to generate income. • a person uses of all or a “substantial” part of the work, which may or may not be a large part but it is a vital or important part based on quality and not quantity. • a person wishes to change or alter the original work. • a person wishes to use the work other than stated in an existing copyright agreement or contract.
If an infringement has occurred the first person to contact is the webmaster or website proprietor and ask them to remove the copyright work. If they don’t remove the work and you are absolutely confident of copyright infringement contact the internet service provider (ISP) and request they remove the website. Be wary of legal implications if making false claims of infringement.
Prevent future unauthorised reproduction of your work: • Make use of the © symbol stating your name and date of your work where possible
• Wh e re p o s s i b l e m a ke a copyright statement in the publication of your wor k stating ownership. • Keep records of drafts, copies and photo references while creating your work. • Make sure all legal contracts with licenses to your copyright are clear, concise and able to be legally upheld. • M a r k a ny d e s i g n s w i t h signatures or water mar k s where possible. • Publish any images in small file sizes and low resolution to avoid reproduction. Trademarks are different from copyr ight, for infor mation on trademarks visit. www.ipaustralia.gov.au
(Information current, at time of writing) Leona Ryan www.emilyjadecreative.com
g n i g a k c Pa
The here is now - and the future is flexible
PACKAGING and where will it take us in the coming years? Packaging is really an abyss of possibilities, from fresh food to consumer goods to green pa cka g i n g a n d f u n ct i o n a l packaging. One thing is for sure, the design possibi l ities have advanced over the last decade and with advances in technology and our machinery capabilities this doesn’t look like it will be slowing down anytime soon! To try and narrow things down in this field I am going to talk turkey on Flexible Packaging and where we can expect to see this take us in the near future. A simple way to explain what flexible packaging is, is to use the actual wording “Flexible”. This type of packaging can encase the product in different shapes and forms such as wrap around
and ca r bon emissions on manufacture to decreased landfill wastes etc. this packaging option is finding its way throughout
films, metalised, shrink sleeve, foil and other options but it is a flexible material hence the name.
the Fast Moving Consumer Goods (FMCG) to our shelves more and more everyday.
What once was an under utilised p a cka g i n g o pt i o n - fl ex i b l e packaging, has now become the new flavour of the month. Finding it used for anything from car liquid products to alcohol this form of packaging seems to be showing up everywhere.
“Unw rapping the Packaging Industr y” was a recent ar ticle published by a range of highly esteemed well versed constituents within the booming packaging industry. The article concluded that there were seven success factors for any company managing their products packaging and these were the management of their raw material inflation, the reduction of waste, effective capital expenditure, operational p e r fo r m a n ce m e a s u re m e nt, product and customer profitability management, innovation and global supply chain management. The article also includes a wealth
Bene fits of Flexible Packaging The benefits for manufacturers are stacking up for introducing this cost effective flexible packaging option for their products. With reduced materials costs and usage, decreased energy consumption
Image source
of information in regards to the overall picture of producing the packaging , transpor ting and manufacturing including options for offshore manufacture. Really a well rounded read for anyone in the packaging industry and definitely gives you food for thought on the realism of obstacles you can face with the balancing act of branding, packaging and marketing of FMCG. With paper and board being the largest packaging section at the moment, I feel that flexible packaging will take this sector on head first and continue to play a major role in fighting for the largest chunk of the pie amongst the different packaging sectors in coming years. I am not alone in this belief as many well read and respected publishers have also predicted that flexible packaging has the potential to be the most popular form of packaging in the future.
http://www.packworld.com/design
Above-
‘45 Top Packaging Designs for 2013” In the market at the moment there are already large scale companies making the change to flexible packaging with their popu l a r p roduc t s . And i n a recent 2013 Packaging World Article, the vast majority of the top 45 packaging for products, deemed by them, consisted of flexible packaging designs. A real diversity across the FMCG industries showing everything from popcorn packaging to seafood packaging options and everything in between. For anyone wanting to be in the graphic design packaging industry it would be beneficial that they keep an open mind in their packaging design approach and remember that packaging designs not only need to look good but their owner also wants it to work well across their business structure as well. ie. costs effective, minimal raw material wastes, environmental impact, consumer marketing and branding as well as packaging being functional and fresh in design. All of these things play a major role in designing at any level. You will need to spread
Silver award winners
your knowledge across whatever industry you chose to focus on as a designer and need to keep up to date with what’s happening in that field across the world to stay in touch. For myself I prefer to focus on the packaging industry and need to stay connected with the different technology and machinery coming out on the market for commercial packaging. Stay in touch with local industry of the fields I am interested in and connect with like minded individuals within the same field to be current. I myself subscribe to many different publications relating to packaging and designing and find that it keeps me inspired and in touch with what is happening around the world in this area. With todays technology at hand, meaning the use of the internet, these days it is much easier to stay in touch across the world within this field. I have a background in marketing and business management which has helped me immensely in my quest to becoming a graphic designer. Although I don’t suggest that you would need this background to find success in graphic design, but any business management/ administration etc. can only help you understand the structure and flow of any of your future design clients.
Finding work in a company that actually manufactures FMCG would certainly be of benefit to you as you would have a better understanding of the full process of product development from start to finish. This could also possibility allow you to start a network of people within the industry to connect with at a future date. In summary the flexible packaging industry continues to grow and become a major player in the FMCG sector so for any designers wanting to jump on the band wagon for flexible packaging, now is the time to start doing your research within the flexible packaging industry and locate your closest businesses that could possibly become future clients. Study their current products and research what other competing companies are already doing and how it may or may not be working for them. Be ready to present your ‘new’ design options for this company with a fully researched and well put together presentation on the who, how and why’s to give your presentation its power ful punch that can help you land the job.
Remember that you want to not only design for them once, but keep a business working relationship with them for any future product developments. Do your homework and blow their socks off with your innovative flexible packaging options, helping them become at the fore front of packaging for their products!
Naomi Hughes
Sales Consultant for Graphic Design Services as well as Wedding & Giftware Products Delivering Australia Wide Phone: 07 5427 9840 Fax: 07 5427 9936 Website: www.whatnext.com.au
Email: whatnext@skymesh.com.au
f o t r A Quilt making e h T Creative people often enjoy more than one ar tistic medium. For instance, graphic designers may utilize their computer software to design a quilt pattern. The change between the hard surface of a computer and the soft fabric of a quilt may offer an opportunity for increased design inspiration for either medium. As well as utilizing the computer, t h e re a re m a ny b o o k s a n d magazines available that offer commercial patterns to aid in developing your quilting skills. By changing some of the original design elements you can gain many different appearances, initiating a new and contemporary look. Perhaps you may prefer to develop your own unique and artistic design styles from the onset. You are limited only by your imagination, so set your imagination free and follow it with glee. The designing and making of quilts can be both exciting and challenging. Once you have selected the design of your quilt, you need to choose the fabrics. Considering the patterns and the sizes of those patterns on the printed fabrics, as well as the colours offers another learning curve and creative experience. Choosing which patterned or plain fabrics and the colours that compliment or contrast with each other is fun and
Bush Fire.
(wall hanging) 105.5cm high 72.5cm wide Cotton fabrics Machine pieced, hand appliqued Couched wool threads Hand quilted For Sale: $300. (featured with some detail on the front cover and showing the back of the quilt on the last page)
may also prove difficult, especially for the beginner. Different visual effects are achieved when various complimentary or contrast colours are placed side by side or opposite to each other. This applies to the value or hue of the colours as well. The most commonly used fabric by quilt makers is 100% cotton, it is easy to handle, doesn`t fray a great deal, washes well and is strong. Quilts are made up of 3 layers, the top layer (the top) is the primary side displayed. The middle layer is the batting, also known as wadding which could be cotton, wool, bamboo or polyester. There are several different weights available from thin loft batting to a higher, thicker loft. The bottom layer known as the quilt backing is fabric. Some quilters choose to design the backing as well as the front, while others prefer a singular fabric. The quilting is essentially stitching the 3 layers together. Traditionally quilts were hand quilted. The quilter may use a small needle and stitch tiny running stitches to produce their selected designs. 12-14 stiches per 2.5cm (1 inch) was considered the most desirable stitch length. These days many quilters, who hand quilt prefer to use larger needles and longer stitches in the interest of saving time. To gain the most pleasing results, the current concept is to have the stitches the same size throughout the pattern regardless of the actual size. Deciding on the quilting pattern is often determined by the design pattern already sewn for the top, or you may choose to use your personal interpretation to enhance the design. This is another opportunity to display your creative talent. A great number of quilts are now
4 Homes
(wall hanging) 71cm high 104cm wide Cotton fabrics, polyester batting. Machine pieced, hand appliqued Buttons and beads. For Sale: $260.
Bad Hair Day.
(wall hanging) 69.5cm high 50cm wide Cotton fabrics, netting Wool yarn Machine quilted Buttons, beads, chain and mirrors for the eyes. For Sale: $200.
machine quilted. Domestic sewing machines have attachments that allow the quilter to quilt the 3 layers quickly and securely. Machine quilting is a skill, and takes practice and patience to per fect. The quilting adds another dimension as it accentuates the detail and overall appearance of the quilt. Se n d i n g t h e 3 l a ye r s to a professional quilter is another option we are fortunate enough to enjoy these days. Professional quilters have “ Long Arm” quilt machines. They will either quilt your 3 layers by following a pre-designed pattern that you select from their range, or they will follow your personal design instructions if possible. Joining a patchwork/quilting group can be very rewarding in many ways, you may learn a great deal from more experienced patch workers, such as the use of unusual colour combinations or how to piece a quilt top, or incorporate applique. You may be in a position to share your knowledge with other members. Connecting with likeminded people often leads to personal, long term friendships as well. There are a large number of quilt groups all around the world. These groups usually meet regularly, whether it be weekly, fortnightly or monthly. Members bring their work in progress and stitch as they socialise. These meetings are fun and informal, members share tips and help problem solve quilting challenges. “Show and Tell” is often part of the proceedings which always brings forth enthusiasm and inspiration. If you are interested in joining a local group, information is usually available via the internet or local patchwork shops.
Blue Japanese Inner City (wall hanging)
122cm wide 76cm high Hand dyed Japanese cotton and commercial cotton fabrics Polyester batting Machine pieced Hand quilted For sale $250.
Quilt guilds are typically more formally conducted and have a larger number of members than quilt groups. Guilds in Australia represent quilters of that particular state. At these regularly scheduled meetings, presenters may be invited to talk about their quilting journey and display their quilts. Stall holders are frequently made up of local quilt shop proprietors who bring
a selection of their fabrics and accessories for sale. Refreshments are usually served during a break, and during this time attendees have the opportunity to catch up with old friends and to make new ones, inspect the presenters quilts or buy some treasures from the stall holders. If you are interested in joining a guild, once again information is available through
the internet. Or you could ask for information at a patchwork group meeting or quilt shop. You can also marry computers and quilting by becoming a g roup/gui ld member via the internet. Many groups are set up so members both locally, nationally and internationally, may join in the activities. The benefits are if you are
somewhat isolated, disabled, ill or time poor, you do not need to travel to a group meeting venue. Some groups skype, allowing immediate communication and the showing of quilts. Email is widely used as well, but of course takes longer to correspond. Patchwork and quilting has been proven to be not only a creative and visually stimulating medium, but also a very relaxing form of therapy. The stitchers often become so engrossed in the artistic process and the physical actions that tend to be repetitive and yet soothing, they sometimes continue in an almost trance like state. A sub-conscious manner, similar to when you drive your car along a very familiar route and you become aware you have driven some distance and were not consciously aware at the time of doing so. Your sub-conscious has been aware and has been keeping you safe and continuing with the task at hand. During the patchwork and quilting process, your blood pressure may drop a little, and while concentrating on your artistic outlet, your anxiety or concerns are temporally recessed. This giving of time and concentration, to be wholly absorbed in the moment and the manipulation of fabric and threads can be extremely healing and energizing. To be able to reduce negative thoughts and emotions, while practicing this beautiful and rewarding art is beneficial to the mind, the body and the soul. To par take in this creative outlet regularly brings pleasure and improved tranquillity of the mind and body. Many people consider patch work and quilting to be food for the soul.
Plaid or Check (left-wall hanging.) 63cm wide 93cm high Cotton fabrics Polyester batting Machine pieced Hand quilted Old buttons. For sale: $150.
Autumn Colours (below-lap quilt.) 70cm square Cotton fabrics polyester batting Machine pieced Machine quilted $200.
If you have not tried patchwork and q ui lti ng, maybe now i s the time to begin. Computers, books, magazines, quilt classes at patchwork fabric shops, or people you know who are quilters, are all great ways to begin the amazing journey of this fantastic fabric ar t. To be ar tistically creative and developing your own unique designs, performing the ritual of cutting, sewing, and quilting all ensure a magical manner in which you can create beautiful quilts as well as a beautiful, tranquil mind and soul. Enjoy your patchwork and quilting journey.
If you would like to purchase any of the quilts or if you would like to order one to your specifications please ring Pam on: (02) 9634 6262
Abstract With Colours
(wall hanging) 107.5cm high 117cm wide Cotton fabrics Machine pieced, hand appliqued Buttons and beads Hand quilted with perle cotton For sale: $260.
Lillies in Baskets
(wall hanging) 145cm high 86cm wide cotton fabrics, polyester batting Machine pieced and hand quilted. Buttons For Sale: $275.
y g r Glass Art & Radge e n y S Design
Radge Design meets Synergy Glass Art Sometimes in the pursuit of your creativity you come across materials that just blow your mind, this happened to me in 2013 when I discovered Synergy Glass Art. She is a fellow creative who works with glass, creating the most gorgeous, and to me inspiring, lampwork beads. She speaks about how the glass beads come into being beautifully on her blog here http://synergyglassart.com/2013/03/21/the-life-and-times-of-a-simpleglass-bead/.
Here is a selection of Radge Design Jewellery created using these beautiful handmade glass beads. Louise Addison Radge Design www.radgedesign.com.au or www.hand-made.com.au/radgedesign
e n i g a m I m
Drea e t a e Cr
Your Walls are your Canvas
Creating a Space that will Inspire Your Child Your child’s bedroom or play area should be their own fantasy world. A place where they can dream, play and create freely. Creating a themed room, can encourage and inspire your child’s imaginative play. You can choose any theme at all, but one that your child is already interested in will make them even more enthusiastic to use the space. Some popular themes are; Nautical, Outer Space, Jungle, Medieval, Princess, Fairies, just to name a few. A great themed room can be easy to create, and surprisingly affordable. Start with a neutral paint colour, add in a quilt cover that suits your chosen theme, a novelty lamp, some wall art, a floor rug and some smaller accessories such as themed wall hooks and throw cushions. To really take it to the next level use removable wall decals to transform the walls and tie the whole theme together.
to the wall surface. Just remember you get what you pay for with wall stickers though the cheaper ones can take some paint off with them, so go for better quality wall stickers and you will be much happier with the result. Another benefit of wall decals is that they can be updated as your child grows. So when they have outgrown a theme, you can replace them with an inspirational quote or saying, or photographs of their friends, favorite places etc. 2 Bee Creative has a great range of removable wall decals at affordable prices, they design and manufacture their products here in Australia, so if you can’t find what you are looking for then you can have them custom design and they make it for you. Dream, Imagine, Create…..your walls are your canvas! www.2beecreative.com.au
Removable wall decals are a great way to add colour and excitement to your child’s space. Another benefit is that they can be used on rental properties as they are easily removed without damage
2 Bee Creative make a range of exclusively designed Removable Wall Stickers. They are made from a
superior fabric/vinyl and is removable up to 30 times, without damage to walls. They are not only very affordable but they are all designed and printed here in Australia and come in many different designs and themes. Plus they can also custom make a sticker to your specific requirements.
s ’ o g Lo
Why a GD when you can DIY-for and against According to finance.yahoo.com /news some companies spend millions on a logo while others have got away with writing a cheque for $15 and some that cost nothing. Consider iconic logo design, the most memorable are the simplest ones.
Coca Cola logo $0 “The famous Coca-Cola logo was created by John Pemberton’s bookkeeper, Frank Mason Robinson, in 1885. Robinson came up with the name and chose the logo’s distinctive cursive script. The typeface used, known as Spencerian script, was developed in the mid-19th century and was the dominant form of formal handwriting in the United States during that period.” Nike swoosh, $35 “The Nike logo was designed by Carolyn Davidson in 1975. The price only included the logo design, which later has been refined but the original concept just like in the case of Google and Coca-Cola has been kept intact. Later Nike gave 500 shares of stock to the designer, which is now worth over $600,000.”
Image Source: http://stradegyadvertising.com/
My personal favourite would have to be the Fedex Logo, Love the hidden arrow and the colours too. Simplicity at its best!
Source: http://stocklogos.com/
Fedex re-branded in 1994 The designer Linden Leader & Landor Associates, cost unknown for the actual logo but the estimate for everything including putting the new logo on their trucks etc around $30 million!
Image Source: http://www.sallymcrae.com/
Self reliance can be a plus or a minus when it comes to designing your own logo!
A GD (Graphic Designer) can instantly lend your start up business some credibility! For • Save money • You know what your vision is, You can see it in your mind • You are creative • You may have seen a logo that would suit you, just change it around a little • You can design one easily on line • You have the software that you need to create your logo
What’s involved? Consultation with you, the client to: 1. Glean as much information from you as possible about your personality, your vision for the business, type of business etc 2. W h o i s t h e m a i n ta rg et audience 3. Colour preferences, the ‘feel’ 4. Draw up a clear design brief and contract
Against • You might infringe someone’s copyright • Other people perceive it as amateurish • It will cost you money in the long run • You will need more than one file type for use in the various ways • You will need to use it in the future and you don’t have the software/knowledge to create these particular file types
Following the consultation the GD will start sketching out ideas, at least 20 or more rough thumbnails, then will select the best and digitally create these ideas for your perusal. If you are completely happy with any of the choices then the designer ‘got lucky’. Your feedback is welcome, you can suggest any changes etc. The GD will make these changes, perhaps simplify them and offer them to you look at. The process will continue until you are happy. Then will you be given a choice of colours.
Now we are getting some where!
You will now receive a logo for use in: * Print (CMYK or Panatone) * Your website (RGB) * In colour, black and white * Reversed white and black
What you pay for:
Above, 2 logo’s that have been voted among the most ugly/bad logos! Images and info sourced from: http://logodesignerblog.com/badugly-worst-logo-designs/
• The designer’s time • Copyright of that image • Correct type of file for any use, including able to be blown up for use on a billboard! In conclusion, you can get away with creating your logo yourself others have certainly done it, or you can hire a professional and now appreciate just how much time can go into creating something that should look simple, but will contain visual hints of your personality, ethics and your business.
Above, love this use of negative space. This logo was voted among the top 10 for 2013! Source: http://www.creativebloq.com/
www.meamdesign.com.au
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