e d i s Inut Colour!
A ll A b o
BEYOND graphic design
Angela Mitchell
Residing in Sydney. Angela is a mature age Woman with 2 Daughters, one Grandson and one on the way. After completing a fine arts course with an associate diploma in 1988, the creative bug that had been laying dormant started to make itself known Got started in the design field when she had a Balloon Decorating Business she tells us she ran it from home with: ‘Not a lot of capital,’ wanted a website, bought html for dummies.Built a flaky website, decided to do a web design course”and off she went! Decided her preference lay in design field, so got herself a diploma in Commercial Arts (Graphic Design.) with CATC Angela’s passion extends to Illustration & small biz branding with a view to expand into photography. As a result, with a little help from my friends (inspiration- Designer Chicks) and general feel from Bethany, BEYOND graphic design is born. There is so much talent out there and issuu is such a great vehicle for sharing information, and showcasing talent!
Bethany Yates-Slater
If you would like to know more about Angela & MeamDesign check out her website, face book page, behance and portfolio http://www.meamdesign.com.au
http:// www.facebook.com/MeamDesign
http://www.behance.net/portfolio/projects
http://issuu.com/meamdesign/docs/portfolio_iissu_7
Bethany is from the Queensland Gold Coast where she freelances as an Illustrator and Graphic Artist & Designer. She has worked in print media for over a decade with a focus on advertising and marketing material. Bethany is committed to good communication and client satisfaction with no project being too large or too small. She has a special interest in popular culture and in the traditional arts . From logo creation to installation and book illustration, Bethany’s approach and application is both professional and creative. If you would like to know more about Bethany & BYS Graphic Design check out her website and facebook page http://www.bethanyyatesart.com
http://www.bysgraphicdesign.com.au
Louise Addison My love of art, design and all things creative inspired me to start Radge Design with the aim to produce funky original Graphic Design, Art and Jewellery for all. Radge Design is the creation of myself, Louise mother to two little monsters who keep me on my toes. I am passionate about art, design and all things creative. I enjoy thinking outside the square and pushing the boundaries with my designs. For me design and creativity don’t start or end on a computer screen; digital design is simply a cleaner way of expressing my artistic ability than drawing, painting or printing. Studying graphic design has enabled me to learn a complete new set of skills in design that are continually evolving. I have completed a Diploma of Commercial Arts (Graphic Design) through CATC. If you would like to know more about Louise & Radge Design, check out her website and face book page http://www.radgedesign.com.au www.facebook.com/radgedesign
Leona Ryan “I grew up on the Sunshine Coast enjoying the sun and the sand. Though never officially studying art at school I have always been a little arty and crafty. I enjoyed drawing when I was younger and discovered canvas painting when I was older and have only recently found an interest in graphic design. I am building my own creative business using my arts and crafts to make handmade things for family, friends and clients and my graphic design to provide professional design services. I am facinated with technology and how creative it allows us to be, I am really excited about the design industry for the future.” If you would like to know more about Leona & Emily Jade Creative, check out her website and face book page www.emilyjadecreative.com www.facebook.com/emilyjadecreative
Naomi Hughes Being a jack of all trades and master of none has always seen that I am constantly busy. From building furniture, designing packaging, logos, electronic stationery and business product catalogues, creating custom made stationery, book keeping, marketing , running and operating multiple retail and wholesale businesses and being a small business consultant; Being busy really isn’t hard. However after a decade of running and owing various businesses and wearing a multitude of hats, I decided I should actually achieve my graphic design diploma, even if only for my own personal achievement. In February 2014 this was achieved and although nothing seems to have changed since my completion, I feel that I have learnt more and more and been able to surround myself further with like minded individuals. Currently owning and operating a wedding and giftware business which includes other services as mentioned above, to say that I have an over active imagination is probably an understatement. I love all things creative and only wish for more hours in a day to be able to get more done especially with 2 teenage daughters. www.whatnext.com.au
Pamela Hoy Pam is a Hypnotherapist & Counsellorr by day, and a quilt maker by night. She has enjoyed patchwork and quilting for many years, it has been a wonderfully creative outlet and an extremely relaxing hobby that nurtures her creative side. Pam is aware of the need for people to relax regularly. She has taught herself that it is not being selfish taking time for ‘me’. and in fact needed and deserved that time. Pam teaches her clients the techniques of relaxation and many have reported to her how they experience less anxiety, improved self confidence and better sleeping patterns. The skill of letting go of physical tensions and quietening the mind is incredibly beneficial. If you would like to know more about Pam, visit her website! www.hypnotherapyandcounselling.com
Editor’s Letter
This edition is being dedicated to colour and the team hope you enjoy their articles.
Bethany Yates
The front and back cover features artwork by our own . Bethany has a unique style and her work shows a very deep understanding of colour.
Slater
Leona Ryan’s article suggests that you ‘say it with colour” and
Naomi Hughs suggests ways around co-ordinating your Wedding colours.
Louise Addison shares with you her knowledge on colour and Logo’s while Pam Hoy our quilt maker gives an interesting slant on her understanding. I decided that everyone else has covered a broad spectrum of colour and it’s different meanings so I decided to write about how colour is a part of all living creatures in a not so visible way. By no means an expert on the subject, though I have read quite a few books on Chakras and Aura’s so I encourage you if you are interested to research this fascinating subject further yourself! If you are a freelance graphic designer and feel you would like to share your views in our quartely magazine, you are invited to submit an article. To see the criteria please visit www.meamdesign.com.au
r u o l o C r e t and the influence a W
of colour on mood. I have been drawing and painting for as long as I can remember. Watercolour in particular nowadays holds me enthralled. From the awkward synthetic brush provided with my childhood water colours to the beautiful, soft mink brush of the specialised art shop, I have loved the mysterious ways in which watercolour spreads and strokes, bleeds and takes on it’s own particular form and energy. When creating my pieces it is more of an organic process than a planned piece. Sometimes I have a colour pallet in mind or it comes from my own mood but my favourite thing is when it flows in by itself and I have the colour then influence my mood and energy. I then come away cleansed and refreshed from a piece. C o l o u r h a s b e e n u s e d to demonstrate as well as describe and paint a picture to better understand mood. ‘ Blue’ is used to describe depression or feeling low as is ‘black’ for being in a dark or bad mood. Green is the colour of envy and grey is for when we are sad. Gold is used to describe the sunny or uplifting moods. The ’mean Red’ was used famously by Holly Gollightly, from Truman Capotes book ‘Breakfast at Tiffanys’ to describe her anxiety or angst. Red can also be used to symbolize anger. These colours can be used to evoke the emotions in
a direct fashion using the strong bold colours in vibrant tones or, as a subtle hint of emotion, mixing and blending, showing tonal values and hues to suggest a far more complex and intricate delivery.
In the words of Goethe: “…light and darkness, brightness and obscurity, or if a more general expression is preferred, light and its absence, are necessary to the production of colour… Colour itself is a degree of darkness.”
Goethe was primarily interested in the psychological effects of colour. When learning about colour and it’s associated psychology from Goethe’s teachings we are taught that the primary colours of Red, Blue and Yellow from the basic colour wheel along with green correlate accordingly to make up the psychological primary colours. The colours relate respectively to the body, the mind and the emotional.
RED represents the physical and the positive. Red is strength, courage, heat, energy. The instincts of survival at a primitive level such as to fight or flee. Red is a powerful colour and draws attention to it immediately. It stimulates and is overt, quickening the pulse and heart rate. Other representative traits =Yangmascul init y, excitement / Y in: Defiance, aggression, opposition. The effect of red in watercolour is somewhat toned down as the colours are usually much softer but for a bolder effect gauche can be added or ink to bring the scarlet forward in the painting. Whatever the intention of the artist red hues will always make a piece stronger. BLUE Represents the intellect and the positive. Blue is communication, trust, duty fairness, logic, intelligence, efficiency. ( It is often used to represent the law or authority for these reasons Ya n g - s e re n i t y, co o l n e s s , reflection, calm.
 Yin- Coldness, distance, lack of emotion, unfriendliness. Blue is the colour of the mind and is serene and soothing and calms the mind, rather than the physical reaction we have to red. Strong blues can be used to stimulate clear thought and light, soft blues will aid concentration and sooth. YELLOW Represents the emotional and is also positive. Yellow is optimism, confidence, h i g h s e l f- es te e m, e m ot i o n a l strength. Yang= The extrovert, the friendly, the creative. 
 Yin = Irrationality, fear, cowardice . Yellow is stimulating but not in the aggressive way of red. Yellow is the strongest colour as psychologically
the stimulus is emotional. Choosing the correct yellow will lift our spirits and our self-esteem. It is the colour of confidence and optimism. Too much of it, or the wrong tone, can cause unease and fear to surface. Yellow is easily contaminated or dirtied so in a painting or artwork piece utmost care must be taken. GRE E N Rep resents balance, refreshment, growth. Yang = Harmony, connection, rest, restoration, reassurance,
environmental awareness, peace. 
Yin = Boredom, stagnation, blandness, stale, mouldy. Green is harmonious and passive, relaxing clean and restful. Being in the centre of the spectrum, it is the colour of balance - an important concept. When the world about us contains plenty of green, this indicates the presence of growth, life and water. It reassures us of an absence of danger or famine on a primitive level.
If we take into account the effect of our own mood on our art when creating and acknowledge the above pr inciples to help communicate our desired influence on a piece, and perhaps even where it is destined to transition to ( if it is being developed for a specific purpose or commission) We can then allow the emotion of the pallet to speak (or sing ) for itself.
Bethany Yates-Slater
e g a s s e m ea
v a h You
Say it out Loud with Colour Colours are mood changers
and getting it right in graphic design could be the difference between a great piece of work and a mediocre piece. It could mean the difference between grabbing your audience’s attention or having your audience ignore what you’re trying to say and walking away. There are some pretty hard and fast dos and don’ts to colour matching but ultimately the result you want to get from your design is attention, and even if you don’t follow the rules you can still come up with something eye catching. Remember, beauty is still in the eye of the beholder, what works for one doesn’t necessarily work for another.
Here are a few tips using the colour wheel to get you going. Firstly, know your purpose: • What are you creating and who is it for? • Colours will be used in different ways depending on what you are creating. • Is it a logo, a b rochure, invitation or billboard poster? • Are there any themes for your
project that you can match a colour to? • Is there a message or topic you need to address or specific group you are advocating for? • Creating your project with these elements in mind can help you produce a ver y successful piece.
Red is hot, fiery, energetic and attracts attention. It is the colour of passion, love, strength. It is the most emotionally intense colour and stimulates a faster heartbeat and breathing. Purple is the colour of royality, spirituality and nobility. It is considered as a sophisticated colour, a colour of wealth and luxury. However it is rare
Seco n d l y u n d e r s ta n d so m e basicsof the colour wheel. There are primary, secondary and tertiary colours. We know our primary colours, red, yellow and blue. Secondary colours are the colours that are made when mixing the primary colours together. They are orange, purple and green. The tertiary colours are the mix of the primary and the adjacent secondary colour. They are yelloworange, red-orange, red-purple, blue-purple, blue-green, yellowgreen. Colours that are next to each other on the colour wheel are known as analogours colours and they work well when trying to create depth and outline. They are pleasing to the eye creating harmony and work well with nature scenes.
in nature and can appear artificial.
Yellow is a very bright, cheerful and optimistic colour. It represents joy, hope and sunshine and like red attracts attention. It is however very difficult for the eye to take in and is overpowering if overused.
Blue is calm and peaceful, tranquil, harmony. It is also a strong colour second to red.
In business it is
considered to reflect reliability.
Green represents nature, coolness, health and fertility Like blue it has a calming effect. It’s easy on the eye, is said to improve vision. It is the colour of jealousy.
Black is the colour of night and death and is often associated with evil, mystery and fear. But it is a strong colour of authority and power and can also represent elegance, wealth.
B row n i s t h e co l o u r of e a r t h , representing rich soil.
Reliable and
abundant in nature. But can also be sad and wistful.
White symbolises purity, innocence and peace. It is also the colour of cleanliness and sterility and is commonly used in hospitals to represent this.
Complementar y colours are colours on the opposite sides of the colour wheel and are contrasting colours. Contrasting colours work well, if you want to make bold statements, and want your message to stand out.
Adding black and white makes colour shades and tints which can also help with creating depth. When writing text, match light colours with strong bold colours, for example, put light coloured text on a dark colour background. If you put light on light or dark on dark, you may not be able to see what you are writing.
Leona Ryan
www.emilyjadecreative.com
s ’ a r k a h C
For the Inner Eye Only C row n C h a k ra - S p i r i t u a l i t y,
For as long as I can remember, colour has had a huge impact in my life, it has held a fascination since long before I had any formal training about this subject most of us take for granted. Have you ever looked straight at a light source, such as a light bulb, or the Sun, then closed your eyes and enjoyed your own private ‘vivid show’? The colours are spectacular! They seem more vivid than you are likely to see in the ‘real’ world. I can only assume that everyone has a similar experience. I used to just lay there and enjoy the splashes of colour as they evolved from red with a green aura, then the colour would change to maybe a purple with blue edging, this seemed to last for around 10 minutes. All this inner world talk brings me to sharing with you another aspect where colour has meaning for living beings, none of which I am an expert but has also been an important part of life experience or bits of knowledge gathered along the way! From what I have read over the years, is that these radiating wheels of colour can and do give a healer, psychic or ‘doctor’ a glimpse of which chakras are operating as they should and which ones are
affecting your health, they can then ‘treat’ or advise you what needs to be done. H ea l i ng Practi ses that may incorporate the Chakras are: • • • •
Reiki Acupuncture Chios Energy Healing Self healing with Meditation
If you are into alternative ideas and philosophy then you will know that Eastern religions teach about ‘Chakras’ for inner well being and ‘Auras’ that surround the body but that are visible to those who are able to ‘see’. I have read that we are all psychic, but the level of a persons ability comes down to how much ‘mind’ we give to developing or reawakening these gifts. If this subject interests you and you would like to know more, there are a lot of books and of course information available on the net! If you would like to try a guided meditation in the safety of your own home then here is a link to a utube video you could try!
connected to the higher realm,
Third Eye Chakra- sixth sense, psychic ability, or call it intuition if you like
Throat Chak ra- our abilit y to communicate. Clearly express creativity via thought
Heart Chakra- Love , compassion, connects mind and spirit
Solar Plexus Chakra- personal power, ego, ability to be confident and In control of our lives.
Sacral Chakra- just below the navel, feminine, ability to connect with others, Open to new experiences, sense of abundance, pleasure and sexuality
Root Chakra-base of the spine, m a scu l i n e,
sexual
organs.
Connection to the Earth, survival issues, such as money or food
Grounding & Center ing Meditation, guided by spiritual channel William Yensen.
Angela Mitchell
r u o Col
Does Really Matter When Planning an Event? In a word, most definitely - YES! 16 years experience running a wedding and giftware business has taught me many things over the years and one of the most common lessons to be learnt over and over again is that is one of the most important aspects of the planning process for ANY event.
COLOUR
White, Black, Hot Pink, Teal, Gold, Silver.... There really isn’t any hard and fast rules when it comes to planning an events colour or theme .... the only limitations is what colours you can actually get in your decorations. This is where for my business we differentiate over other competitors. We cut most of our bomboniere/gift boxes range, in-house. This allows us to match the desired colours of our boxes
range in almost any colour possible, providing we can actually get the board in the customers desired colours. The beauty of colour is that it can transfer to any kind of medium from card, ribbons, ink, balloons, paper, paint, flowers and more, making it much easier to decorate in your desired colour scheme. Maybe a child’s birthday party, Christening, Formal Event, Dinner Party, Corporate Event, Charity Ball, Product Launch, Wedding Occasion, Birthday Celebration, Birth Celebration, Fund Raiser, Bridal Shower, Girls Night In or Out, Commitment Ceremony, Gala Affair, Grand Opening what ever your purpose for a gathering boxes
and colours can transform into what ever your event calls for. Here I will show you the same box design but in a range of colours. This way you will see first hand what and how colour plays its part in setting the scene/theme or feeling to your event. This box is decorated as a dress or bodice style box, however depending on how you decorate it, it can also become a money bag or purse. Of course decoration plays its part in the finished product but colour is the greatest impact this box offers and when you have multiple numbers of your box scattered on table tops of your event the impact of colour is obviously greater in larger numbers. Of course patterned card could also be used to bring in another element to your rooms decoration and texture. You really are, only limited by your imagination.
Here at whatnext.com.au we offer a DIY (Do-It-Yourself) service as well as a DNY (Do-Nothing-Yourself) service. It basically comes down to cost. We have a number of box designs to choose from in a variety of colours. If your desired colour isn’t listed, just drop us a line with your requirements and we can try and source it for you or offer you other decorating colour options. We have no minimum quantity amounts for our cut boxes range so your event can be as big or small as you would like it with no waste. So if you want to set a theme or feeling to your up coming event and are not too sure where to start, remember one of the key rules to planning for any project/ event.... plays a major role in your planning process so do your homework and listen to your intuition. If all else fails, seek out your local event planner for some pointers or use the knowledge and experience of your event product suppliers either way, knowledge is power.
colour
Naomi Hughes
r u o l Co
HOW MUCH DO YOU KNOW ABOUT COLOUR? Colour has a huge impact on our lives. We may not even be aware of this phenomenon occurring daily, however colour influences our thoughts, feelings, behaviours and reactions. Our eyes are drawn to colour before we focus on the item.
How does it Affect You?
RE D
s y m b o l i s e s s t re n g t h , danger, power, desire and love. Red is emotionally intense and is considered a hot colour. During the summer months in Australia, red increases the sense of heat and may actually intensify how hot we feel. When we feel angry, shades of red tend to accentuate the negative emotion.
Red is not considered a peaceful colour and therefore is not often recommended for bedrooms. However it also represents passion and if this is your priority, enjoy red in your bedroom and possibly throughout your home.
YELLOW
is associated with joy and happiness. It is a warming colour, stimulating mental activity and generating muscular energy. However, not everyone agrees with this theory. Studies conducted have indicated babies tend to cry more when placed in a yellow room for lengthy periods. Could it be because they become overwhelmed by the increased mental activity or the muscular energy they are incapable of managing? Some people consider yellow to be a childish colour, not to be taken seriously and even unpleasant to the eye. What are your thoughts about yellow?
Yellow Flower resonanttruth.com
ORANGE
combines the energy of red with the happiness of yellow. It represents enthusiasm, creativity, attraction and encouragement. Orange is a hot colour to the eye and catches your attention. Many creative people love the colour, and incorporate it in many aspects of their lives. Clothing, art, home dĂŠcor and the flowers they plant in their gardens often carrying the colour.
Orange umbrella and chairs. http://media.photobucket.com/use
GREEN is the colour of nature,
fertility, harmony and growth. A feeling of safety, it exudes a sense of healing. Soft, pale green is considered the most restful colour for the eyes.
Green trees. www.phototravelpages.com
BLUE
is associated with the sea and the sky. It represents stability, trust, loyalty, wisdom and faith. Research indicates blue is beneficial for both the mind and the body as it increases tranquillity.
Sting Ray and boat. www.dailymail.co.uk
PURPLE combines the stability
of blue and the energy of red. It represents power, nobility, luxury, ambition, wisdom and mystery.
Purple butterfly ww.mojowallpaper.com
W H I TE
rep resent s l ight, goodness, purity, perfection and cleanliness.
BL AC K
re p re s e n t s p owe r, elegance, death, evil and formality and sophistication.
Businesses spend huge sums of money for studies to prove which colours and their hues increase peoples interest in their products, and improve the likely hood of continual purchasing. Just as important, the studies can indicate which colours consumers dislike or don`t relate to concerning certain products. Many hospitals internal walls are painted with soft shades of blues and greens. Visually these gentle tones are pleasing to the eye, they`re non-threatening and
calming. They appear to radiate a sense of safety and warmth which encourage patients to feel more comfortable and relaxed. When patients are relaxed their procedures often take less time to perform. Their organs function well under the stress of anaesthesia and recuperation is often advanced. Pa t i en t s o f ten repo r t t hey experienced less pain associated with their procedure than they expected when they feel relaxed.
walls. Research indicates inmates are less aggressive and more compliant to directions from those in authority when surrounded by these colours. Bright colours may heighten the emotions of inmates when they are surrounded with those hues. Drab, earthy tones may incite a sadness that could develop into depression when those colours are the principal hues the inmates have surrounding them for long periods.
Detention centres also utilize these same calming colours for internal
As a clinical hypnotherapist and counsellor, I am very aware of
colour and its influence on most people. When you feel a little down, wear bright colours and you may feel your mood lift. If you wish to be creative, have some orange items around you. Should you desire to increase a sense of tranquillity, incorporate soft blue or green. Now that you are thinking about colour, consider the influence it has on your life.
Pam Hoy
r u o l Co Mood and Logo Design The mood of a logo can be changed by the colours used within it which can be used to portray qualities of the business for which you are designing the logo. In this article I have used Splat as an example of a business with a simple paint splat as a part of their logo. The feel or mood of the logo changes dependant on the colour used as I have discussed below and depending on how Splat wants to be seen in the market place will dictate the optimal colour to use within their logo.
is bright and vibrant, it is a happy cheerful colour giving the logo an energetic and optimistic mood.
is a friendly colour; it still gives a feeling of cheerfulness with a confidence as well.
Every colour imparts its own emotion and mood to a logo, is peaceful, fresh and tranquil. It also indicates health and growth. Green is often associated with a natural or eco-friendly feel. This may be why BP uses green to give that eco-friendly connotation to their business of fuel which not generally viewed in this way. This is has a feeling of creativity, a great example of how the colour imaginative and is often associated use in the logo can portray mood with royalty, Cadbury is the best and feeling. known example of purple being used in branding – so much so they have their own pantone colour. provides a balanced, neutral, calming feel to a logo and is often used to tone down the mood portrayed by the main colour. It is can impart a variety of often used in corporate designs that emotions depending on the shade. want their logo to have a practical Trust, strength, dependability, and and stable feel. The ability of grey confidence as well as calming to tone down the mood of the main with the lighter shades, which I feel colour can be seen when combined is depicted with the darker blue with the yellow and also with the being more trusting and confident black it gives the overall design a than the calmer and more relaxing calmer feel. is attention grabbing, energetic, excited and is used in lots of well-known logos for example Coca-Cola, Target and Virgin.
the use of multiple colours within a logo can be used to indicate a wide range of products/services for example the logo’s of Google and EBay or it can help to enhance the mood with the colours indicating differing sides of the business like a warm a friendly orange combined with a calming blue to indicate the business is friendly and dependable. All these aspects of colour and mood need to be considered when designing a logo, to ensure the final design is able to conjure up that feeling in the target market of the business.
Louise Addison
lighter blue in the examples.
www.radgedesign.com.au