Mecca Maxima Australia - April May 2015 Magazine

I N T RO D U CI N G

A BEAUTY JUNKIE'S HAVEN

A BEAUTY JUNKIE'S HAVEN Mecca Maxima is the ultimate beauty destination with over 60 blockbuster beauty brands.

In this issue, we share with you an edit of our fave brands and all-time bestsellers.

LET US PAMPER YOU! Book an appointment with one of our Beauty Experts.

Makeup Application

MAXIMA LOVES PALETTES. Urban Decay, Too Faced, Hourglass and Stila. Page 6, 7

$90 redeemable on product 45 minutes. Bookings essential.

Makeup Lesson $100 redeemable on product 60 minutes. Bookings essential.

Express Lash Application

BREAKTHROUGH BEAUTY. Hourglass' high-tech and innovative line-up. Page 8

Complimentary with any lash purchase at Mecca Maxima.

Bookings or walk-ins welcome.

Or come in-store and ask us more!

THE BEAUTY JUNKIES EDIT. 8 of the most iconic products in beauty. Page 9

WALK THE LINE. Three ways to wear liner with Stila. Page 12

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SELFIE MAKEUP. We show you how to perfect your selfie with Smashbox. Page 13

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SHOP ONLINE MECCA.COM.AU Free shipping over $75.

NEW & EXCLUSIVE TO MAXIMA You wanted it! Here is it!

The most anticipated beauty launch is finally here.

Famous for the iconic Naked Palettes and its edgy take on colour, Urban Decay is made by beauty junkies, for the beauty junkie – you!

MEET MAXIMA'S TOP 5: BIGGER, BLACKER, BADDER LASHES. NEW URBAN DECAY PERVERSION MASCARA $32

WORLD FAMOUS PALETTE. NEW URBAN DECAY NAKED EYESHADOW PALETTE 2 $78

SPRAY & SET TO GO ALL DAY. NEW URBAN DECAY ALL NIGHTER MAKEUP SETTING SPRAY $44

WATER, SWEAT & TEAR-PROOF LINER. NEW URBAN DECAY PERVERSION 24/7 GLIDE-ON EYELINER IN PSYCHEDELIC SISTER, ELECTRIC AND WOODSTOCK $30 EACH Available In 40 Shades

THE ORIGINAL EYE PRIMER. NEW URBAN DECAY EYESHADOW PRIMER POTION ORIGINAL $30

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Known for their iconic beauty formulations, if you know Nars, you know Orgasm. It’s one of most universally flattering hues that every woman needs. Yes, yes, yes!

AN ORGASMIC GLOW.

MULTIPLE ORGASM.

Mix this beauty in with foundation to make your base look lit from within.

More subtle and glowy, use this stick to lightly colour cheeks or contour.

NARS ORGASM ILLUMINATOR 30ML $39

NARS MULTIPLE IN ORGASM $52

SUPER-CHARGED ORGASM. With more sparkle and a pinker tone than original Orgasm, apply this to cheeks as a finishing touch.

NARS SUPER ORGASM ILLUMINATOR 30ML $39

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CLASSIC LIPSTICK. BARE MINERALS MARVELLOUS MOXIE® LIPSTICK IN LEAD THE WAY

$24

HIGH SHINE. YVES SAINT LAURENT ROUGE VOLUPTÉ SILKY LIPSTICK IN #2 POURPRE INTOUCHABLE $55

LONG-WEAR LIP PAINT. TOO FACED MELTED LIPSTICK IN BERRY $28

Spotted on runways across the globe, berry is the ‘IT’ shade of the season. Take the trend to your lips with our pick of the best berry lip products.

VELVET MATTE FINISH. NARS VELVET MATTE LIP PENCIL IN DAMNED $34

LIP & CHEEK TINT. JOSIE MARAN ARGAN INFINITY LIP AND CHEEK CREAMY OIL IN ALWAYS CHERRY $22

SUPER SHINE LACQUER. SMASHBOX BE LEGENDARY LIP LACQUER IN CURRANT

$32

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THE NEW NAKED. The third installment of the cult Naked Palette is inspired by sunset shades, with a mix of shimmer and matte rosy colours.

NEW URBAN DECAY NAKED EYESHADOW PALETTE 3

$78

URBAN DECAY

THE LATEST CHOCOLATE SENSATION. The lust-worthy new edition of the Chocolate Bar Palette features warm caramels, deep chocolate hues and a pop of blueberry - everything you need to indulge!

TOO FACED SEMI-SWEET CHOCOLATE BAR EYESHADOW PALETTE

$65

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TOO FACED

MODERN GLAMOUR. Luxe-up your eyes and seduce the night in this plum-perfect gradient of colour.

HOURGLASS MODERNIST EYESHADOW PALETTE IN EXPOSURE

$76

HOURGLASS

THESE EYESHADOW PALETTES ARE PACKED FULL OF EVERYTHING YOU'LL EVER WANT TO CREATE SMOKING-HOT LOOKS.

PRETTY NEUTRALS.

STILA

From the masters of palettes, this collection features all the nude and natural basics you need in your eyeshadow wardrobe.

TOO FACED NATURAL EYES EYESHADOW COLLECTION

$48

SPIRIT OF STILA. TOO FACED

Stila’s all-time bestselling and most versatile shades packed into one mega palette.

STILA EYES ARE THE WINDOW EYESHADOW PALETTE IN SPIRIT

$68

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Hourglass is acclaimed for thinking outside the beauty box with innovative products in luxe, artist approved formulas. This brand is one to watch!

A PERSONAL LIGHTING TECHNICIAN. These powders utilise Photoluminescent Technology to filter harsh light and blur imperfections. The cheek colours have added pigment to create radiance to cheeks.

HOURGLASS AMBIENT LIGHTING BLUSH IN LUMINOUS FLUSH $46

HOURGLASS AMBIENT LIGHTING WARDROBE $76

Maxima Tip:

1. Apply all over to blur imperfections.

2. Contour and define with the subtle warmth.

3. Highlight cheek and brow-bones.

Contains 3 Mini Ambient Lighting Powders in Dim Light, Incandescent Light and Radiant Light

Available in 6 shades

MASTER YOUR BASE. A PRECISE LINE, EVERYTIME. No pot, no brush, no clean-up required, this is the thinnest and softest waterproof gel liner.

HOURGLASS 1.5MM MECHANICAL GEL EYELINER $45 Contains 3 Gel Eye Liners

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These base perfectors work in perfect symphony to conceal redness, visibly minimise imperfections and give a weightless, flawless coverage.

HOURGLASS VEIL MINERAL PRIMER 30ML $69 Also available in Jumbo 60ml $96

HOURGLASS ILLUSION TINTED MOISTURISER $74 Available in 6 shades

LANCÔME'S GRAND LASH MASCARA.

BESTSELLING BRONZER. NARS LAGUNA BRONZER $49

LANCÔME GRANDIOSE MASCARA $54

BOBBI’S ICONIC LINER. BOBBI BROWN LONG-WEAR GEL EYELINER IN BLACK INK $35

#1 SKIN SAVIOUR MECCA COSMETICA TO SAVE FACE SPF 30+ $38

CULT CHEEK COLOUR. STILA CONVERTIBLE COLOUR IN LILLIUM $34

L.A.’S STUDIO SKIN EXPERTS. SMASHBOX CAMERA READY CC CREAM 30ML $55

AUSSIE BEAUTY ICON.

INSIDERS DARK CIRCLE SECRET.

KIT LIPSTICK IN FREEDOM FIGHTER $24.95

YVES SAINT LAURENT TOUCHÉ ÉCLAT $59

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Not just another pretty face, Too Faced combines flirtatious fun with cuttingedge technology to create artist-worthy products.

CHOC-A-BLOCK OF COLOUR. Too Faced's original and bestselling Chocolate Bar Palette features milk-choc browns, delicious pinks and luscious plums. Smells good enough to eat!

TOO FACED CHOCOLATE BAR EYESHADOW PALETTE $65

LIPS #GETMELTED. LOCK DOWN SHADOW. The ultimate weapon that locks down eyeshadow, ensuring it won’t smudge, crease or budge.

TOO FACED SHADOW INSURANCE $26

Get the staying power of a stain, the intense colour of a liquid lipstick and the high shine of a gloss, all in one lip colour!

TOO FACED MELTED LIPSTICK IN FUSCHIA AND FROSTING $28 Available in 18 shades

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SUPERMODEL'S SECRETS

JOSIE MARAN Created by international Supermodel Josie Maran, this beauty collection is good for you and the earth. Miracle ingredient argan oil is infused in every product to deliver serious skin benefits in whatever you wear.

SKIN SUPER FOOD. JOSIE MARAN PURE ARGAN MILK

$69

MIRACLE INGREDIENT: ARGAN OIL. Hailed the liquid gold of Morocco, and secret to youthful skin, healthy hair and perfect nails, Josie Maran discovered this wonder oil when she was travelling as a model.

JOSIE MARAN 100% PURE ARGAN OIL 50ML $58 100% PURE ARGAN OIL LIGHT 50ML $58

BESTSELLING CLEANSE. JOSIE MARAN ARGAN CLEANSING OIL $39

GOOD-FOR-YOU MAKEUP. JOSIE MARAN ARGAN TINTED MOISTURISER $46 Available in 6 shades

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Eyeliner is the staple that never dates. Here are 3 always on-trend ways to wear your liner and spice up your look!

SMUDGED AND SMOKEY.

PERFECT EYE FLICK.

LINED AND DEFINED.

Apply this gel formula along your lash line then smudge out using a brush or your fingers. You’ve got a minute of play time before it sets!

Gently pull on the upper corner of the eye area, then apply the liner using small feathering strokes as close to the lashes as possible.

Trace along your upper and lower lash line with this crayon eyeliner.

You can smudge this slightly to create a softer look too.

STILA SMUDGE POT IN BLACK .14OZ $26

STILA STAY ALL DAY WATERPROOF LIQUID EYE LINER IN INTENSE BLACK $26

STILA SMUDGE STICK WATERPROOF EYE LINER IN LIONFISH $26

Available in 6 shades

STILA #28 SMUDGE AND LINE BRUSH $44

Available in 15 shades

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Available in 24 shades

Born from an L.A. photo studio, Smashbox knows how to nail the selfie trifecta of flattering lighting, good angles and gorgeous makeup. Here's our how-to on #nofilter makeup!

#NOFILTER. PRIME & PERFECT. This award-winning primer will smooth skin, refine pores and make your makeup last longer.

This matte compact foundation acts like a filter, blurring imperfections and covering with a luminous finish.

SMASHBOX PHOTO FILTER POWDER FOUNDATION 9.9G $56 Available in 10 shades

SMASHBOX PHOTO FINISH FOUNDATION PRIMER 30ML $49

STATEMENT LIP. BUMP UP BROWS. A defined brow makes your look more polished.

These long-wearing, 2-in-1 brow pencils have one end to fill and define and another to set them in place.

SMASHBOX BROW TECH TO GO $36 Available in 2 shades

A bold lip will always make your selfie stand out. These glosses glide on as a lacquer, then adjust to a stain for 8 hours of colour.

SMASHBOX BE LEGENDARY LIP LACQUER $32

Available in 18 shades

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BARE MINERALS TO THE Rescue.

The original mineral innovators deliver clinically proven formulas to promote your healthiest skin.

It’s time to convert to mineral and Bare have every base covered!

COMING SOON APRIL 27

HEAVENLY HYDRATION. This new complexion innovation gives you the ultimate in makeupmeets-skincare. The hydrating tinted gel feels like freedom on your skin, with sheer to medium coverage.

BARE MINERALS COMPLEXION RESCUE TINTED HYDRATING GEL CREAM 35ML $38

Available in 5 shades. Launching April 27

SMOOTHING FACE BRUSH $36

Launching April 27

ORIGINAL AWARD WINNING FOUNDATION. Flawless sheer-to-full coverage that lasts up to 8 hours.

BARE MINERALS ORIGINAL MINERAL FOUNDATION SPF 15 8G $35 Available in 10 shades

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NATURAL FINISH FOUNDATION. An ultra-thin, weightless fluid foundation that provides adjustable coverage.

BARE MINERALS BARESKIN PURE BRIGHTENING SERUM FOUNDATION 30ML $38 Available in 15 shades

PERFECTING FACE BRUSH $36

Contouring is all about enhancing cheekbones, defining your face and tricking the eye. From Kardashian skin, to natural highlights, these beauties will show you how!

SERIOUS DEFINITION. Everything you need for easy cameraperfect contours, in a matte finish.

SUBTLY SHAPE AND SHADE. A cream compact with two shades to sculpt and define for subtle definition.

STILA SHAPE AND SHADE CUSTOM CONTOUR DUO $52 Available in 3 combinations

SMASHBOX STEP BY-STEP CONTOUR KIT $60

Maxima Tip:

Not sure where to start or how to contour? Come in-store and ask our Beauty Experts how.

You can also book a makeup lesson to learn more!

NATURAL GLOW. The duo for those who want a natural and undefined look.

Apply the bronzer all over and blush to cheeks.

NARS ORGASM LAGUNA DUO $56

BRONZE. GLOW. BLUSH. ONE STICK WONDER. The first step in contouring, these foundation sticks are quick and easy to draw lines onto your face for a really defined look.

BOBBI BROWN SKIN FOUNDATION STICK $65 Available in 12 shades

Amp it up and add bronzer, blush and highlighter to finish off your contours or use alone for a more glowy look.

URBAN DECAY NAKED FLUSHED IN STREAK $46 Available in 4 shades

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ALEXA’S SIGNATURE LOOK. These liner-to-shadow pencils can be built up (or down) for an intense eye look. They’re also party-proof in a long-wear formula.

EYEKO MAKING EYES AUTOMATIC GEL EYELINER $28 Available in 6 shades

ON-TREND CLEANSE.

MORE THAN MASCARA.

This limited edition Bleached Denim is in the prettiest hue of blue, so you can deeply cleanse while looking oh-so fabulous.

This breakthrough formula has lash-lengthening serum to visibly grow your lashes whilst instantly increasing volume, length, curl and thickness of each lash.

CLARISONIC LIMITED EDITION MIA 2 IN BLEACHED DENIM

Available in 4 shades

BY TERRY MASCARA TERRYBLY $65

$190

Launching April 19, 2015

IT’S ALL ABOUT THE BLUR. Mecca is on the forefront of beauty technology with this soft-focus filter in a bottle that blurs the appearance of any fine lines or visible pores.

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MECCA COSMETICA SOFT FOCUS SMOOTHING PRIMER $40

EYE. One end to apply base shadow and the other to contour and blend into sockets.

CHEEK.

BASE.

A round-domed head to deliver the perfect amount of blush.

Expertly blends for airbrushed foundation finish and cream contouring.

NARS KABUKI YACHIYO BRUSH $74

KIT BLENDER SPHERE $14.95

STILA #30 DOUBLE-ENDED EYESHADOW BRUSH $44

LIP. Use with lipstick to mimic lip liner and expertly define your pout.

MECCA COSMETICA RETRACTABLE LIP BRUSH $30

POWDER.

BROW.

A 3-in-1 face brush to set powder, bronze and contour.

Perfectly dense and angled to deliver powder to fill brows.

SMASHBOX TELEPHOTO 3-IN-1 FACE BRUSH $52

HOURGLASS #10 ANGLED LINER BRUSH $38

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SOOTHE SENSITIVE SKIN.

WHITENING WONDER.

Origins jam-packs essential oils and plant-based ingredients into their treatments to deliver serious skin-loving effects.

Made by New York dermatologist Mario Badescu, this brand has a cult following for its simple results driven formulas.

ORIGINS MEGA MUSHROOM SKIN RELIEF FACE MASK 100ML $48

MARIO BADESCU WHITENING MASK 60ML $29

IT! Formulated to deliver a hefty dose of goodness and target your skin’s biggest concerns, to wake up to visibly happier skin!

BUST-UP BREAKOUTS.

Hollywood’s pre and post party skin secret, Glam Glow delivers expert results and boasts a long list of celebrity clientele!

GLAM GLOW SUPERMUD CLEARING TREATMENT 35ML $75

BRIGHTEN UP! Korres is a natural wonder from Greece that uses probiotic-based ingredients to restore skin's natural radiance.

KORRES WILD ROSE INSTANT BRIGHTENING MASK 16ML $16

BEAUTY

TO GO

Bite-sized beauty treats for your handbag, gym bag or just because.

CULT CLEANSER. PHILOSOPHY PURITY MADE SIMPLE 90ML $15

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COME CLEAN, QUICK! KIT BABY FACE MAKEUP WIPES $6.95

MUST-HAVE MOISTURE. KATE SOMERVILLE MINI NOURISH DAILY MOISTURISER 15ML $25

A trio of stila's cult cheek colours for serious makeup junkies.

STILA CONVERTIBLE COLOUR CHEEK PALETTE $68

MECCA BEAUTY ELECTION 2015

VOTING OPENS SOON...

STAY TUNED

The latest bronzing innovation from Hourglass and a global exclusive at Mecca Maxima!

HOURGLASS AMBIENT LIGHTING BRONZER $59 EACH

Dr Dennis Gross' hydration hybrid, is back by popular demand in full-size.

DR DENNIS GROSS CLINICAL HYDRATION BOOSTER 30ML $99

BEAUTY LOOP BOXES ARE COMING...

If you’re a Beauty Loop member, keep your eye on your email to see if you’re eligible to collect a Beauty Loop reward this quarter.

Not part of MECCA Beauty Loop? Join in-store or online today to start getting rewarded for loving beauty.

MECCA.COM.AU/BEAUTY-LOOP

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SHOP YOUR FAVOURITE BRANDS AT MAXIMA BRAND

Balenciaga

ALL STORES

SELECT STORES

ALL EXCLUDING QVB

BRAND

ALL STORES

SELECT STORES

Kit

STORES QLD:

Bare Minerals

Kitsch

Beauty Essentials

Korres

Chermside (CHE)

Bobbi Brown

LA Skinny

Garden City (GDN)

Bumble and bumble

Lancôme

By Rosie Jane

ALL EXCLUDING CRD, QVB

Lea Journo

By Terry

ALL EXCLUDING CRD, HPT, QVB

Marc Jacobs

Catseye

ALL EXCLUDING QVB

Mario Badescu

ALL EXCLUDING QVB

ALL EXCLUDING CRD, QVB, GDN, WAR, BUR

ALL EXCLUDING QVB

Carindale (CRD)

Robina (RBN) Wintergarden (WIN)

NSW: Bondi (BND) Burwood (BUR)

Chloé

Mecca Cosmetica

Liverpool (LVP)

Ciaté

Nars

Parramatta (PAR)

Clarins

ALL EXCLUDING CAR, HPT, WAR, GAR, QVB

Clarisonic ALL EXCLUDING CRD, QVB

Philosophy

Comme des Garçon

ALL EXCLUDING CRD, HPT, MIR, WAR, QVB

Rebecca Bon Bon

Dr Brandt

ALL EXCLUDING CRD, HPT, CHE

Ren

Dr Dennis Gross ALL EXCLUDING QVB

ALL EXCLUDING QVB

Too Faced

GlamGlow

Urban Decay

Hollywood Fashion Tape

Yves Saint Laurent

ALL EXCLUDING QVB

ALL EXCLUDING CRD, CHE, GDN, QVB

Kate Somerville

Melbourne Central (MEL)

Talika

GHD

Josie Maran

Doncaster (DNC) Highpoint (HPT)

Tocca

Karora

VIC:

Stila

Eyeko

Hourglass

Warringah Mall (WAR)

Fountain Gate (FTG)

Tatcha

Kai

ALL EXCLUDING QVB

Soap & Glory

Eve Lom

Japonesque

Queen Victoria Building (QVB)

Smashbox

Egyptian Magic Escentric Molecules

Miranda (MIR)

Perricone MD

Clinique

Dr Lipp

Macquarie (MAQ)

Origins

ALL EXCLUDING QVB

Southland (STH)

WA: Joondalup (JDL)

ALL EXCLUDING CRD, FTG, HPT, QVB, WAR

Obviously real life and magazine life are two different things, so some products may be larger than life, or brighter than bright. If you want the ‘real deal’, go in store to try and apply to your heart’s content or ring Mecca Mail Order on 1800 007 844.

We also take the utmost care to ensure the accuracy of information on pricing but sometimes life’s little mishaps can occur. We are human after all and appreciate your understanding.

VISIT

MECCA. COM.AU FOR FULL STORE DETAILS.

Kevyn Aucoin Kiehl’s

SHOP THESE BRANDS AND MORE ONLINE AT MECCA.COM.AU www.mecca.com.au