Mecca Maxima Australia - September 2015 Magazine

SEPTEMBER 2015

NEW SEASON SMOKEY.

THE NEW NAKED HAS ARRIVED!

XX

INTENSIVE SKIN SERUM FOUNDATION SPF 25

| 2015 MSFW STYLE GUIDE

07

MAIN CAMPAIGN IMAGE ‘HER’

Main campaign image will be used across all marketing collateral and advertisements.

The ‘Peacock Queen’ is a high impact hero image to make a statement on everything MSFW and grab audience attention.

This hero image will be used consistently to reinforce the • Mecca Maxima Hotspot • 405 x 580mmH BOBBI BROWN_Brightening MSFW brand and improve recognition and association with MSFW at all touch points. This will be important across print and digital collateral as well as on-site at event.

The Hero encompasses the look and feel for Melbourne Spring Fashion Week 2015.

GET YOUR BEAUTY FIX 24/7 AT MECCA.COM.AU FREE express shipping on orders over $75.

2

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

TREND 1: NEW-SEASON SMOKEY. THE SULTRY NEW NAKED PALETTE. The insane edit of eye shadows that inspired a billion hashtags.

Naked wins makeup again.

NEW URBAN DECAY NAKED SMOKEY EYESHADOW PALETTE $78

EXCLUSIVE TO MECCA.

EXCLUSIVE TO MECCA.

TREND 3: CONTOUR CONTINUES. TREND 2: NO-CARE HAIR.

TE S T . M EE T TH E 4 H O.T TE LA TI EN V R EP HY D TO K N OW TR EN D S YO U N EE

Air-dry and still look like you got your hair did.

NEW BRAND ALERT!

Shade, blend and highlight to your heart’s content.

NEW KIT COSMETICS CONTOUR SPHERE $14.95 NEW MECCA COSMETICA CONTOUR BRUSH $36

HAIRLELUJAH! CIAO HAIRDRYER. NEW BUMBLE AND BUMBLE DON’T BLOW IT AIR STYLER $43

THE SKILL SET JUST GOT SIMPLE.

EXCLUSIVE TO MECCA.

TREND 4: MULTI-MASKING. EXCLUSIVE TO MECCA.

ONE MASK JUST ISN’T ENOUGH! Layer one after the other to treat all your skin woes.

EXCLUSIVE TO MECCA.

NEW KARUNA ANTI-OXIDANT+ FACE MASK $12 AGE-DEFYING+ FACE MASK $12 3

Foundation that makes you fall in love with your face and the colours of pure lust.

EXCLUSIVE TO MECCA. PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

INSTA-LOVE meccamaxima

shantelle.cooper Omg omg omg omg omg omg!!!!!!!!!

1mish1 @c.seeto eeeeekkkkkk I’m so excited!!! rhyannacbeauty @reneecourtz apparently this is beyond amazing! danidiamondd @ saragiorgi @leilabrennan_ OMG my dreams are coming true thank goodness I cannot wait @meccamaxima

GET THE TOO FACED LOOK! Get romantic with luminous colours and soft textures.

opal_so_luxe Yessssssssss modifiedmamamakeup @gypsophillaaa

Yasssss!!! I’ve heard it is to die for!! joelmichaelmakeup @seelincicek OMG I can’t wait I need it now!!!!

5

NEW BRAND ALERT!

The future of beauty starts here.

EXCLUSIVE TO MECCA.

6

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

EXCLUSIVE TO MECCA.

EXCLUSIVE TO MECCA.

EXCLUSIVE TO MECCA.

EXCLUSIVE TO MECCA.

7

Want to take the spotlight? Dial lips up to full throttle and do a wet-shiny, shimmery ombre eye in the daytime. Dare you. Take it from the man who invented it – cinematic siren colour is ready for the street.

EXCLUSIVE TO MECCA. 8

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

Dewy highlights are the fresh, radiant, easier spin on contouring. Beauty bloggers are OBSESSED – learn from the best.

1. FOCUS YOUR SPOTLIGHT

Focus shiny illuminiser above brows and cheekbones, and on the tip of the nose, cupid’s bow, lips and inner corners of eyes. No-extra glow: T-Zone.

2. CUSTOMISE YOUR GLOW

Liquid, cream or powder? Apply powder with a super fluffy brush. Liquid highlighters can be blended with a brush and creams go on with warm fingers.

3. KNOW YOUR SHADE

To make major glow super natural, match fair skin with white or silvery highlighter. Gold or bronze-tone illuminiser fits medium or tanned skin.

TRY THE TREND:

9

THE EYE-CON. As in, it’s the one every single makeup artist, clued-up blogger and girl with a thing for eyeshadow would trade in limbs for. Get it in your routine, know you’re doing life correctly.

URBAN DECAY NAKED 3 EYESHADOW PALETTE $78

EXCLUSIVE TO MECCA.

ALWAYS TRENDING: EXCLUSIVE TO MECCA. IF YOU DON’T KNOW ABOUT THIS… Leave your cave of silence, re-enter civilisation, meet the featherweight, non-greasy, ultra-hydrating sunscreen that is perfect under foundation.

It’s the Mecca mega-seller.

EXCLUSIVE TO MECCA.

OH, IT’S GOOD. SO GOOD. It’s slinky, inky, collagen-fuelled and full. It goes long. It grips, lifts and plays up your natural curves and will last so long you’ll literally fall asleep before it gives out.

Don’t deny yourself.

TOO FACED BETTER THAN SEX MASCARA $33

MECCA COSMETICA TO SAVE FACE SPF 30 100G $38 ALSO AVAILABLE IN 30G $15

EXCLUSIVE TO MECCA.

10

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

THE PRIMO PRIMER. The makeup award magnet.

“We’d like to thank this silky, smoothing, bump-covering secret – without you, this camera close-up would not be possible.” Said pretty much every Hollywood actress ever.

SMASHBOX PHOTO FINISH PRIMER $53

THE GOLDEN CHILD. The original highlighter that works miracles and saves lives.

A click of this little gold pen immediately erases fatigue, flatness and sleepy dark circles.

EXCLUSIVE TO MECCA.

YVES SAINT LAURENT TOUCHE ÉCLAT IN RADIANT TOUCH $59

COMPLEXION PERFECTION. Our favourite smoothing and firming tinted moisturiser we all know and love now comes in an easy, squeezy tube.

HOURGLASS ILLUSION® HYALURONIC SKIN TINT $80 EACH

THE “IT” BRONZER. It’s done more runway miles than Karlie Kloss, gives better golden highlights than Amy Schumer and rescues blah skin faster than FaceTune. An icon.

AVAILABLE IN 12 SHADES

FLASH YOUR STASH! EXCLUSIVE TO MECCA.

NARS BRONZING POWDER IN LAGUNA $56

Show us your all-time faves! #MECCABeautyJunkie for your chance to feature on the @meccamaxima Instagram.

ALL

$32

AND UNDER

11

Dial up the wow or play it pretty and low-fi – ID your ideal eyebrow and learn to nail it in, oh, 30 seconds.

12

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

DRUMROLL PLEASE...MEET AUSTRALIA’S BIGGEST With over 15,000 entries to our #MECCABeautyJunkie competition, we were completely blown away! Thanks for sharing the love and showing us your creativity.

There were so many amazing entries, however there can only be one winner…

BONNIE MCMAHON @thebellwether

“A BLEND EASY CONCEALER… WORKS FOR DARK CIRCLES AND BLEMISHES. ULTIMATE COVERAGE.” NARS CREAMY CONCEALER $35

“MAKES FOR A SUPER BLENDABLE NATURAL LOOKING BROW.” HOURGLASS ARCH BROW PENCIL $49

You voted, she won! Meet Bonnie, a self-confessed beauty-addict right to the core - we couldn’t love her more.

BONNIE'S HAUL “A BRILLIANT BASE UNDER MAKEUP.” DR DENNIS GROSS MOISTURE CUSHION $85

KEEP THE TAGS COMING IN! #MECCABeautyJunkie for your chance to be featured in our shoppable gallery at mecca.com.au.

13

ss all marketing d advertisements.

Queen’ is a high

mage to make a

everything MSFW dience attention.

age will be used to reinforce the

and improve nd association with

touch points. This tant across print

ollateral as well as ent.

compasses the look Melbourne Spring

k 2015.

YOURS

FREE *

SAVE THE DATE! Front row tips, new drops and killer collabs on the radar.

www.facebook.com/meccamaxima @meccamaxima 14

PRICES IN THIS MAGAZINE ARE VALID UNTIL 28 SEPTEMBER 2015

SHOP YOUR FAVOURITE BRANDS AT MAXIMA BRAND

Balenciaga

ALL STORES

SELECT STORES

ALL EXCLUDING POP

BRAND

ALL STORES

SELECT STORES

Korres

STORES QLD:

Bare Minerals

LA Skinny

ALL EXCLUDING QVB, POP

Billion Dollar Brows

Lancôme

ALL EXCLUDING CRD, QVB, WAR, BUR, POP, GDN, FTG, STH

Chermside (CHE)

Lea Journo

ALL EXCLUDING POP

Garden City (GDN)

Bumble and bumble

Marc Jacobs

ALL EXCLUDING POP

By Rosie Jane

Mario Badescu

Bobbi Brown

ALL EXCLUDING POP

Carindale (CRD)

Robina (RBN) Wintergarden (WIN)

By Terry

ALL EXCLUDING CAR, HPT, FTG, QVB

Mecca Cosmetica

NSW:

Chloé

ALL EXCLUDING POP

Nars

Bondi (BND)

Ciaté

ALL EXCLUDING POP

Origins

Clarins

ALL EXCLUDING CAR, HPT, GAR, QVB, POP

Perricone MD

Clarisonic

Burwood (BUR) Liverpool (LVP) Parramatta (PAR)

Philosophy

Clinique

ALL EXCLUDING CRD, QVB, POP

Ren

Comme des Garçon

ALL EXCLUDING CRD, HPT, MIR, WAR, POP

Smashbox

Dr Brandt

ALL EXCLUDING CRD, HPT, CHE, POP

Skyn Iceland

Dr Dennis Gross

Soap & Glory

Dr Lipp

Stila

ALL EXCLUDING POP

Macquarie (MAQ) Miranda (MIR) Queen Victoria Building (QVB) Warringah Mall (WAR)

VIC: Doncaster (DNC)

Egyptian Magic

ALL EXCLUDING POP

Talika

ALL EXCLUDING QVB, POP

Fountain Gate (FTG)

Escentric Molecules

ALL EXCLUDING POP

Tatcha

ALL EXCLUDING CRD, QVB, POP

Highpoint (HPT)

Eve Lom

Tocca

Melbourne Central POP (POP)

Eyeko

Too Faced

Southland (STH)

GHD

Urban Decay

GlamGlow

Yves Saint Laurent

Hollywood Fashion Tape

Obviously real life and magazine life are two different things, so some products may be larger than life, or brighter than bright. If you want the ‘real deal’, go in store to try and apply to your heart’s content or ring Mecca Mail Order on 1800 007 844.

Josie Maran ALL EXCLUDING CRD, CHE, GDN, QVB, POP

Karora Karuna

We also take the utmost care to ensure the accuracy of information on pricing but sometimes life’s little mishaps can occur. We are human after all and appreciate your understanding.

ARE YOU LOOKING FOR A BEAUTY-FULL CAREER?

Kate Somerville Kevyn Aucoin

To learn more about careers at MECCA Brands www.mecca.com.au/careers.html or contact us via email at careers@mecca.com.au

Kit

MECCA Brands is ranked #5 in the BRW Top 25 Best Places to Work in Australia.

Kitsch

WA: Joondalup (JDL)

ALL EXCLUDING QVB

Hourglass Kai

ALL EXCLUDING CRD, FTG, HPT, QVB, WAR, POP

ALL EXCLUDING QVB

A selection of Mecca Maxima brands are also available at Mecca Cosmetica stores.

VISIT

MECCA. COM.AU FOR FULL STORE DETAILS.

Best Workplaces 500+ employees Asia

2015

SHOP THESE BRANDS AND MORE ONLINE AT MECCA.COM.AU

SEPTEMBER 2015

You like to shop. We like to shop. You travel. We travel.

You want the best value on your favourite beauty brands and the convenience of buying them locally when you want them. We want that too.

Which is why we’re committed to bringing you our exclusive brands at prices as close to the international market as possible.

Fluctuations in the Australian dollar mean our prices will change from time to time. Any change will remain in line with our Price Promise and our commitment to bring you the best value we can.

If you would like any further information on the Mecca Price Promise please call us on 1800 007 844 or visit mecca.com.au/price-promise.

*The Mecca Price Promise doesn’t apply to Balenciaga, Bobbi Brown, Chloe, CK, Clarins, Clarisonic, Clinique, Egyptian Magic, GHD, La Mer, Lancôme, Marc Jacobs, Philosophy, Urban Decay and YSL, as we follow the RRP set by these brands for the Australian market.

^When reviewing prices, Mecca converts the U.S. RRP to $AUD using the exchange rate averaged over the relevant 3-month period. Prices are then adjusted 2 months later in stores and online. As the Australian dollar fluctuates, the daily exchange rate following our review may differ from the rates we used for the pricing review. The pricing of our brands is reviewed every 6 to 9 months. If the exchange rate fluctuates by more than 10% in a 3 month period, Mecca may review prices more frequently.

**Mecca includes an amount of 5% of the $AUD retail price to cover costs such as shipping and handling and 10% for the mandatory Australian GST. To keep things simple, we round this final amount to the nearest dollar.

GET YOUR BEAUTY FIX 24/7 AT MECCA.COM.AU www.mecca.com.au