TIMES SQUARE CENTER

LAUNCHES NEW CREATIVE ARTS TRAINING INSTITUTE ‘THE CONFIDENCE LAB’ STRENGTHENING THE CREATIVE REVOLUTION IN DUBAI

THE EDUCATIONAL CONCEPT IS SET TO HELP CHILDREN, TEENS AND ADULTS BUILD CONFIDENCE AND CURIOSITY THROUGH ARTISTIC DISCIPLINES AND MENTORSHIP.

Times Square Center, a leading community destination, based on Sheikh Zayed Road, Dubai continues its commitment to differentiate itself from other shopping centers in the UAE, by focusing on what the community really needs. The mall is moving away from the traditional model of being purely retail-focused, and focusing on creating a broader, more dynamic experience for visitors.

The training institute that caters to children, teens and adults helping them build courage, confidence and curiosity through courses and workshops focused on acting, communication skills and creative writing. Over the last 10 years, The Gaia Centre has guided around 3,000 learners of all ages in creative thinking and expression. Building on that experience, with The Confidence Lab, The Gaia Centre aims to build powerful, confident, and creative learners and performers that will understand the importance of collaboration, courage, and creativity. With the opening of The Confidence Lab by Gaia Center, the homegrown brand venture promotes digital usage well-being through a special feature known as ‘Digital Zen’.

In response to the changing preferences of consumers, Times Square Center recognizes that the community shoppers are seeking one-stop-shop destinations that offer more than just daily essentials. Visitors to the mall want an experience that goes beyond shopping and includes opportunities for social interaction. Nonetheless, the mall is also committed to providing just that and is actively seeking retailers who can creatively drive foot traffic and increase dwell times to boost revenue productivity. Times Square Center favors’ smaller retail tenants known as micro-mini retail space tenants, who focused on community-type products and experiences and whose target groups tend to be mainly youth and younger adults. These brands operate on smaller overheads and bring concepts that are extremely popular in other parts of the world, to the city of Dubai, that essentially, have been missing here for years.

As a friendly neighborhood destination, Times Square Center is dedicated to being a place for the whole family. By creating experiences that visitors can’t find elsewhere, the community mall is positioning itself as a unique and relevant destination that is beyond a shopping center. Times Square Center is committed to working closely with the community and is actively seeking feedback to ensure it continues to meet the evolving needs of its visitors.

Nancy Ozbek is a career retail industry professional with more than 20 years of experience. Prior to joining the dynamic team at Times Square Center as the General Manager, Nancy held several senior leadership positions across various renowned malls and community centres in the UAE such as Al Hanaa Centre, Al Ghurair Centre, Ibn Battuta Mall, The Mall in Jumeirah and Deerfields Mall. She has taken responsibilities in all aspects of the mall management from leasing, tenant relations, business planning, finance, facilities and operational management to maintenance, mall inspections and safety functions.

NANCY OZBEK TIMES SQUARE CENTER GENERAL MANAGER