D1 (DESTINATION ONE) CLUBS TECHNOLOGY FUSED WITH HUMANIZATION

For An Integrated Experience And A Laser Focus On The Kingdom Of Saudi Arabia

JEFF O’BRIEN CEO

Jeff O’Brien has 21 years’ experience in the regional sports business spanning all major sports and fitness. Jeff is a Sports Industry Specialist/ Business Builder / Company Founder of Onside Sports LLC, Partner in Live Broadcast Company with wide and diverse skillsets such as Masterplan and Strategy of Sports Developments, Business and Asset Maximization, Experiential and Tactical Marketing with focus on experience driven growth and sound financial planning and execution.

In a model created with local Saudi Arabia partners, we recognize we are ostensibly in the business of entertainment to a large extent and therefore, all our services and activities have an entertainment focus to them which is engaging and interactive. Covid taught us that humanization is an integral aspect of life and we are more rounded and happier people when we connect in person with others, family, friends, business colleagues across the board.

The virtual world and the use of technology to enhance our experiences is also integral and allows us to create immersive and interactive spaces which add entertainment to day-to-day lifestyle choices. This shows the complex yet simple nature of our humanizing requirements, which forms an important aspect of ‘quality of life’. We need face-to-face connections and experiences to validate relationships and use technology to enhance the experience.

D1 Clubs’ world class architectural partner, Saudi Architects, do an amazing job bringing innovation and energy to which brings the project to life. Recently, we added Plop Makers as the technology partner which is tasked with the opportunity and challenge to animate key areas such as the 200m indoor running/walking track and men’s and women’s gymnasiums. These will be core to the quality-of-life differentiators for D1 Clubs.

D1 is where our members come for a physical workout, in the separate men’s and women’s gym, or use the 200m indoor track to walk, run or jog with friends or alone. The track is a center piece of D1 and is integral to ‘humanizing’ the experience. It recognizes that as people we tend to walk and talk with friends and family, and rather than on a treadmill, this gives that opportunity. The track is ‘tunneled’ in sections by Plop Makers with LED screens which theme the journey and give an immersive experience through the different terrains/elevations, which is designed to allow the mind to wander and transport to a different place.

Integral to the overall function and experience of D1 Clubs is the cinema, learning to swim, creative arts and parent and child classes and academies. These offer entertainment, education, life skills and family orientated interactions and connect directly with a large percentage of all residential communities from newborns to grandparents.

The adult experience offers men’s and women’s spa, in addition to the Sports Rehabilitation clinic to keep the body tuned so the rhythm of life is uninterrupted.

An important element of humanizing the experience is to offer options for connections after entertainment, education, workout or massage. Boutique coffee shops and restaurants in the ‘piazza’ create the village atmosphere where friends and families will congregate as their ‘local’.

A strong connection in the ‘piazza’ is for the arts, music and dance students to have the opportunity to perform and show their talent and skills. Also, in the ‘piazza’ will be our HUBZ market for fresh fruit and vegetables from local growers as another connection for the wider community.

The D1 business model is to partner with landowners and or master developers to allocate land as equity where BVOY (Best Version of You) will design, build, finance and operate the D1 Club membership business.

The value proposition is tried and tested globally among master developments and communities alike and show an increase in the ‘lifestyle options’ of those living within the community, which leads to an increase in the value of each residential property, while creating a unique business which provides a strong return on investment on a sustainable business platform for both parties.