TRANSFORM YOUR MALL INTO THE ULTIMATE DESTINATION

MASSIMO

MAKOVAC MANAGING PARTNER 360 KARTING

Shopping malls with huge surfaces at their disposal started filling the space with entertaining content. A lot of them transformed from just being a shopping mall to being a shopping mall that offers additional services like family entertainment centers.

And the best solution to turn your mall into a go-to destination is by placing a gokart track as a new anchor attraction of your center.

What is an anchor attraction and why a go-kart track is the best choice for it?

An anchor attraction is an attraction that attracts the majority of your visitors. Even if they spend no more than 15 minutes on it, the anchor attraction is the main reason people come all the way to your venue. And once they are there, they have all these other attractions seconds away and they’ll be spending entire afternoons at your place.

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Why pick karting as your anchor attraction?

First and foremost – exclusivity. Most probably, there are not many other go-kart tracks in your area. Unlike arcades or trampolines, gokart arenas present a much higher barrier to entry.

Secondly, there is an inherent attraction that is linked to driving and racing inside every one of your visitors. You can offer your customers a chance to ride or race in a safe environment that allows for a big adrenaline rush. Go-karting is a dynamic physical experience that cannot be replicated online.

And to top it all off, go-kart arenas tend to guarantee a long-term business trajectory. It’s an activity that is easy to understand but hard to master, so your customers will return, trying to beat their personal bests time and time again. In addition to that, an attractive track guarantees protection of the area you are in, due to the high barrier to entry.

A go-kart track in the middle of a shopping mall … Why not?

Shopping malls are not the easiest places to fit a go-kart track in. Unique layouts, structural pillars, and the proximity of stores and other public places make it really challenging.

But this is where 360 Karting’s multi-level solution comes to shine. Organically shaped multi-level track structures are specially tailored for various target groups (kids, families, adults). They provide the best driving and non-driving experience, while maximizing the investors’ revenue.

A multi-level track design needs much less floor space, from around 900 sq m, and thus makes it possible to include other attractions around the track as well. This is a great way to combine different

What couldn’t be possible just a few years ago is now doable. Thanks to multi-level solutions that utilize the volume of a venue rather than its surface, electric gokarts that are quieter and don’t emit any fumes, and various types of tracks specially tailored to enhance the driving experience of your target customer. Thanks to those, the 360 Karting’s go-kart track will turn your mall into a go-to destination for everyone.

About 360 Karting:

Withmorethan100tracksbuiltworldwide, 360Kartingistheworld’sleadingcompany in the karting entertainment business. By delivering the most advanced karting solutions in terms of highest quality, safety, and profitability, they help their clients to achieve their business growth, while ensuring the ultimate go-karting experience for their customers.