Industrial Design
Hello! Justine – Medha - Riya
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"Only the best is good enough� 3
History of the company
The LEGO Group is a privately, family owned headquarters in Billund, Denmark, main offices in Enfield, USA, London, UK, Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, iconic LEGOÂŽ brick, it is one of the world's leading manufacturers of play materials. 4
◉ MISSION : ‘Inspire and develop the builders of tomorrow’
◉ VISION : ‘Inventing the future of play’
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Corporate Identity
◉ ‘Only the best is good enough’ - emphasizing the importance of high quality ◉ High Quality & Safe products ◉ Systematic creativity ◉ Positive Impact
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LEGO’s RESPONSIBILITY AMBITIONS
◉ Innovate for children ◉ Environmental Leadership ◉ Caring, ethical and transparent
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Our Story
We are hired by Lego as a part of their Innovate for children responsibility. They have partnered with Unicef over the years to help children learn with Legos and nurture their creativity.
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The Design This design has two parts or phases
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1st Part : Lego Brick Design CLOCK
RADIO
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2nd Part : Creating shapes with classic bricks
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Orthographic drawings
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Clock
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Radio
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Perspective drawings
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Clock
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Radio
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Packaging The packaging mimics a child holding his/her parents thumb.
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Programs on the Radio
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THANK YOU
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