Beiersdorf Sales Vision Success Story

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Pharmacentric Success Story

About Beiersdorf. Beiersdorf is a multinational corporation based in Hamburg, Germany, manufacturing personal care products. Our brands enjoy universal trust from NIVEA, the world’s largest skin and beauty care brand, through the medical skin care brand Eucerin, down to luxurious anti-age care from la prairie.

THE SITUATION. The sales reps in Beiersdorf didn't have used any Pharma CRM solution. The unique process was that during visits and calls sales reps are also placing orders directly from the pharmacies. Besides that the aim was to package the solution in a robust and mobile solution for the field.

THE SOLUTION. Sales Vision in Beiersdorf was delivered with several very important benefits and surrounded with the newest state of the art technology environment. And tailored to their needs and special modules called store check. Reps work on the field with mobile solutions and for back office processes they use Sales Vision Anywhere.

© 2012 Media-Soft, Inc., All Rights Reserved

Media-Soft is a pharmacentric company providing the life sciences industry with powerful, magical designs and innovative Pharma CRM solutions; under the brand name Sales Vision© Pharma CRM. Sales Vision© uses more than 35 different lifescience companies in more than 40 countries and the number is rapidly growing.


Pharmacentric Success Story

BENEFITS. The delivered Sales Vision solution has integrated marketing, sales and logistics processes from Eucerin and Nivea into one unique and comprehensive solution. Since running Sales Vision, Beiersdorf has: 

Real time order management on the field

Tailored module called Store Check for guiding reps what should be placed on shelfs in each pharmacy

Secondary sales integration merged ruled by territory management

Improvement of mobility and information value and many more.

THE OPINION. “When we had to decide about company we will start cooperation we started from our needs like that we needed a partner who can provide us with customized solution for our both divisions, same as a partner with experience and flexibility. On each question we received detail answer soon as we asked (and we asked bunch of question regarding changes, future support, price of adaptation) so support and service was excellent. Your experience is a clear point and we found out that you can be flexible, for all adaptations we asked we received a positive answer that it can be implemented, states V.Vidojevic, Category Manager of Beiersdorf.” © 2012 Media-Soft, Inc., All Rights Reserved

Media-Soft is a pharmacentric company providing the life sciences industry with powerful, magical designs and innovative Pharma CRM solutions; under the brand name Sales Vision© Pharma CRM. Sales Vision© uses more than 35 different lifescience companies in more than 40 countries and the number is rapidly growing.


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