URBAN DESIGN ARCHITECTURE INTERIOR ARCHITECTURE ENVIRONMENTAL GRAPHICS

4
INTRODUCTION
ABOUT TURNER ENVIRONMENTAL GRAPHICS CONNECTING COMMUNITIES TO THE ENVIRONMENT At TURNER, Environmental graphics are a strategic and integral part of our architectural process. TURNER Graphics, as a seamless part of a large architectural office, have direct access to an enormous range of skills and experience. We work collaboratively with architects, interior designer and marketing teams to translate the client’s brief into design concepts in order to create a unique and branded environment. With over 10 years of experience, the Graphics team at TURNER has a wide range of experience across the residential, retail, mixed-used and branded workplace, from independent small-scale to high-end projects across Australia. From big branding solutions to specialist design projects, our services are tailored to the needs of you and your customers.
Introduction
OUR EXPERTISE
BRANDING IDENTITY NAMING LOGO DESIGN BRAND LANGUAGE BRAND GUIDELINES
Branding is the way that customer can connect and identify with your vision. A high-level branding consists of the design elements that set you apart from your competition. However, it remains essential that a brand be applied through every single touch-point.
SIGNAGE BESPOKE DESIGNS TECHNICAL DOCUMENTATION SUPERVISION SERVICES
Signage is an opportunity to direct and guides through space, but more than that to create a sense of connection to the place. With our extensive knowledge, we bring together the brand language, signage standards, and design to create sophisticated and adaptable signage solutions tailored to each project’s need.
WAYFINDING WAYFINDING STRATEGY USER JOURNEYS LOCATION PLANS ACCESSIBILITY ASSESSMENT QUANTITIES SCHEDULE MESSAGE SCHEDULE
6
Strategic wayfinding aims to naturally move, guide and direct people in an unknown and new environment. We believe the key to a successful wayfinding method is inclusivity and the ability to guide and connect people beyond disabilities and language barriers. Through thoughtful and creative designs, wayfinding lends itself to the art of placemaking. By evoking confidence, it moves and informs the community with certainty.
WAYFINDING PROJECT PROCESS
STAGE 01 WAYFINDING STRATEGY
STAGE 02 CONCEPT DESIGN
STAGE 03 DESIGN DEVELOPMENT
STAGE 04 ADVICE ON FABRICATION
Introduction
A B
5.01 Projecting Sign
FINE DINING
5.01 Projecting Sign
A
5.02 Projecting Sign
A B
B
B
A
03.08 Ceiling Directional
03.07 Ceiling Directional
RETAIL
A B
WAYFINDING STRATEGY
A B
STAGE 1
This phase involves understanding and defining the scope and developing the INT03.06 wayfinding strategy, sign specification and Ceiling Directional location plans.
– Meeting with the client and stakeholders to determine the project brief, area program and budgets. – Clarification of client brief
INT03.05 – Developing the wayfinding strategy, Ceiling Directional identify communications locations, sign specification and draft location plans.
8
A B
A
CASUAL DINING A B
RET A B
CONCEPT DESIGN STAGE 2
This phase involves developing and presenting a unique signage concept and wayfinding strategy for in line with the architecture and interiors aesthetics.
– Present the initial signage concept package including location plans, elevations and graphics artwork of typical signs, for preliminary discussion with the client and local authority (if required). I.E. Council signage regulations. – Amendment – Final concept presentation to client.
BAY HEALTH Introduction
DESIGN DEVELOPMENT STAGE 3
This phase is about finalising the location plans and developing the final designs in detail material selections and installation methods
– Develop final signage master-plans indicating all signage locations – Development of elevation / section drawings for scoped signage – Development of design including layout and sizing of all scoped typical signage – Development of signage schedule for all scoped signage – Development of tender package for scoped signage – Materials selection, and installation methods – Coordination with architect regarding typical positioning and location drawings on correct elevations and materials
10
ADVICE ON FABRICATION STAGE 4
This phase involves providing support services to the contractor by monitoring the design intent and quality of works as constructed
– Attend site/factory meeting as outlined in order to provide an appropriate level of service – Respond to queries and RFI’s from the contractor – Review shop drawings as applicable for approvals – Review and approve samples / substitutes and prototypes submitted by the sub /contractor – Attend site to make observation as required to ascertain general design intent conformity. – Defects review prior to practical completion Introduction
SELECTED PROJECTS
12
SOUTH VILLAGE Mixed Use
PG 14
JEWEL RETAIL Mixed Use
PG 22
NO. 1 LACHLAN Residential
PG 26
CENTRALE Residential
PG 32
THE ADDRESS Residential
PG 38
SHARKS AQUATIC CENTRE Aquatic Centre
PG 44
AMG SYDNEY Showroom
PG 50
BAY 50WOOLOOWARE .8 LR
PG 54
TOWN CENTRE Residential
4 MURRY ROSE Workplace
PG 60
EDENSOR GARDENS Retirement Living
PG 64
EAST END NEWCASTLE WASHINGTON HOUSE Residential
PG 70
PAYCE HQ Workplace
PG 76
yalpsiD txeT gn
fitoM yrt
Client
DEICORP & PAYCE COMMUNITIES Gross Floor Area
85,000sqm Apartments
779
SOUTH VILLAGE KIRRAWEE, NSW Mixed Use Seeking to create an industrial train station aesthetic, the simple signage elements reinforce the interiors palate without adding further materials and noise to the overall design.
16
Visual Identity
DISPLAY SCREEN A bold and industrial form draws the viewers attention while maintaining a cohesive relationship with its environment With a digital interface touch screen and a robust industrial pylon, creates a high use and low maintenance device.
SOUTH VILLAGE Kirrawee, NSW
18
CL AA 390
55
180
315
45
25
AA
Detailing
FACILITY SIGNAGE Providing clear detailed drawings is key to ensuring a developed product is manufactured flawlessly. Outlining core components such as fixings, plates and graphics with their respective details, guarantees contractors have all the necessary information to deliver a proposed product.
SOUTH VILLAGE Kirrawee, NSW
20
Client logo was incorporated within the design whilst providing directional material to the playful post-industrial aura.
SOUTH VILLAGE Kirrawee, NSW
Client
PAYCE CONSOLIDATED LTD
JEWEL RETAIL WENTWORTH POINT, NSW Mixed Use Integrated contrast between the building and signage, creates a unique level a depth and overall experience. Exploring depth through levels of contrast, focus and form enables the projects to take on a further character.
24
Jewel Retail Wentworth Point, NSW
Client
GOLDEN AGE, TIME & PLACE Gross Floor Area
14,912sqm Apartments
143
NO.1 LACHLAN WATERLOO, NSW Residential Integrated contrast between the building and signage, creates a unique level a depth and overall experience. Exploring depth through levels of contrast, focus and form enables the projects to take on a further character.
28
At No.1 Lachlan, the core form of the signage translated across into many architectural elements such as feature ceilings, carpets and facades details.
No.1 Lachlan Waterloo, NSW
Form
Extraction
Execusion
IDENTITY To enhance the signage family, the identity continued the strong relationship between negative and positive. Keeping to a minimal asthetic, this relationship was visualised using multiple mediums.
30
No.1 Lachlan Waterloo, NSW
Client
FRASERS PROPERTY Gross Floor Area
836sqm Apartments
380
CENTRALE NORTH RYDE, NSW Residential The concept is derived from the adjacent national park concept. Taking inspiration from the dappled light, a perforated graphic canopy was designed and this motif carried through the project in a suite of identifiers.
ENVIRONMENTAL BRANDING The scale of the curvilinear organic shapes adjusts where needed, whilst still manning a connection with the overarching motif. The dappled light motif was varied sizes, creating the deceiving appearance of a random pattern when in actuality incredible precision was required with each perforation uniquely numbered and located in each ceiling panel.
34
MAP DESIGN Outlining key areas to guide viewers to their destination
EXTERNAL MATERIALITY Complimenting the surroundings through contrasting materiality creates a clear point of interest when searching for information in a busy environment.
36
CENTRALE North Ryde, NSW
Client
SEKISUI HOUSE Gross Floor Area
27,300sqm Apartments
664
THE ADDRESS, WENTWORTH POINT, NSW Residential Four separate buildings of a large masterplan: A suite of emblems differentiate the four unique buildings, lobbies and signage suites.
THE ADDRESS
40
Prestige can be woven through the project with a glimmer of brass. Small touches arouse emotion through the items we touch and encounter regularly whilst bespoke patterns bring brand association.
THE ADDRESS
THE ADDRESS
42
The identity of the building brings value and respect to secondary spaces whilst defining a visually emotive representation of the project.
THE ADDRESS
Client
CAPITAL BLUESTONE PTY LTD
SHARKS AQUATIC CENTRE CRONULLA, NSW Cultural & Aquatic Centre
46
Super-graphic privacy screens project identity. Subtle brand reinforcement is contributed towards the architectural cladding panel details.
SHARKS AQUATIC CENTRE Cronulla, NSW
48
Roof ‘Illumination’
Facade ‘Transparency’
Colouration ‘Branding’
Structure ‘Verticality / Frequency’
SHARKS AQUATIC CENTRE Cronulla, NSW
Client
AMG SYDNEY Gross Floor Area
1,550sqm
AMG SYDNEY MASCOT, NSW Retail & Showroom, Workshop The concept starts with immediate impactful graphics that reinforce the brand. Light trails of precision, speed, power and intelligence.
52
All elements demonstrate refinement and consideration for detail.
AMG SYDNEY Mascot, NSW
Client
BLUESTONE CAPITAL Gross Floor Area
20,750sqm Apartments
227
WOOLOOWARE BAY TOWN CENTRE WOOLOOWARE, NSW Residential
56
Project branding that pairs with minimal interior aesthetics whilst establishing brand recognition through rich emotional prompts.
INTRODUCTION The following outlines our vision for the design of the Woolooware Bay Town Centre upper residential lobbies and conceptual design for signage and wayfinding.
turn
Needing to evoke a robust coastal quality, we use materials and fixing methods to reinforce the project identity.
58
We see the journey from public to private as a significant gradual transition. Our traces of internal palate permeate into the common areas.
WOOLOOWARE BAY TOWN CENTRE Woolooware, NSW
Client
GPT Gross Floor Area
15,332sqm
4 MURRAY ROSE AVE SYDNEY OLYMPIC PARK NSW Workplace Signage accents work in harmony with the architectural elements without being ineffective.
All signage elements must inherit a consistent language and tone for an overall cohesiveness throughout the project. Subtle graphic elements allow a link to develop between an element and its inherit signage family.
62
4 MURRAY ROSE AVE Sydney Olympic Park NSW
Client
KRESNER GROUP Gross Floor Area
6,392SQM Apartments
121
EDENSOR GARDENS EDENSOR PARK, NSW Retirement Living Edensor Garden is new generation retirement living. We consider the movement through Edensor Gardens as a revitalising journey in a new life chapter.
Arrival
Communal
Private
Our signage speaks on many levels. Botanical seasons reiterate cyclical movement and connection to nature, whilst communicating orientation on multiple levels.
66
THE SUMMER HOUSE
THE AUTUMN MANOR
THE WINTER LODGE
THE SPRING COTTAGE
Edensor Gardens Edensor Park, NSW
68
Environmental Branding
CARPET DESIGN Incorporating the natural elements into all areas of the project to re-enforce the overall theme.
Graphics & Interior Collaboration Edensor Gardens Edensor Park, NSW
Client
IRIS CAPITAL Apartments
47
EAST END NEWCASTLE WASHINGTON HOUSE NEWCASTLE, NSW Residential
72
East End Newcastle | Residential
Bridging the gap to rejuvenate the distinct heritage fabric. We coordinate with the architect to ensure buttons, backing plates and essential infrastructure are concealed.
EAST END NEWCASTLE Washington House Newcastle, NSW
74
Washington House is a building with more than 100 years history. A Graphical feature wall in the lobby celebrates the building’s heritage through a cost effective info-graphic.
EAST END NEWCASTLE Washington House Newcastle, NSW
Client
PAYCE
PAYCE HQ SYDNEY CBD, NSW Workplace
Motif Concept
Original Original Shape Shape
Mirrored Mirrored & & Trimmed Trimmed
Mirrored Mirrored
Original Shape
Mirrored & Trimmed
Mirrored
Reinforcing the brand identity through graphic screening elements. A modern layered experience is associated to the established company brand.
78
Payce HQ | Workplace
PAYCE HQ Sydney CBD, NSW
MEET THE LEADS
80
MEET THE LEADS ENVIRONMENTAL GRAPHICS, SIGNAGE & WAYFINDING
TEAM & EXPERIENCE ENVIRONMENTAL GRAPHICS, SIGNAGE & WAYFINDING
Residential
Retail
3 Wentworth Street, Glebe, NSW.
Page Street Village, Banksmeadow, NSW.
32 Page Street, Banksmeadow, NSW.
Jewel Retail, Wentworth Point, NSW.
158 Botany Road, Rosebery, NSW.
Kawana Shopping World, Buddina, QLD.
Asper, Rosebery, NSW.
South Village, Kirrawee, NSW.
Breeze, Little Bay, NSW.
East Village, Zetland, NSW.
Centrale, North Ryde, NSW.
Lachlan Line, North Ryde, NSW.
Cowper Street, Glebe, NSW. Charlotte Gardens, Asquith NSW.
Retirement Living
Divercity, Waterloo, NSW.
Edensor Gardens, Fairfield, NSW.
East End - Fabric House, Newcastle, NSW. East End - Washington House, Newcastle, NSW.
Workplace
George & Allen, Waterloo, NSW.
Greenland Creative Hub, Sydney, NSW.
Lucent, North Syndey, NSW.
City West Housing, Pyrmont NSW.
Masot Square, Mascot, NSW.
3 Murray Rose, Sydney Olympic Park, NSW.
No. 1 Lachlan, Waterloo, NSW.
5 Murray Rose, Sydney Olympic Park, NSW.
One Twenty Macquarie, North Ryde, NSW.
Link HQ, Zetland, NSW.
Otto, Rosebery, NSW.
Payce HQ, Sydney, NSW.
Park One, Macquarie Park, NSW.
Turner Office, Sydney, NSW.
Platinum, Zetland, NSW. Sanctuary Landing, Wentworth Point, NSW.
Cultural
The Address Yukon, Wentworth Point, NSW
Kiln No.1, Kirrawee, NSW.
The Address Savannah, Wentworth Point, NSW
International Cricket Hall of Fame, Bowral, NSW.
The Address Taiga, Wentworth Point, NSW.
Sharks Aquatic Centre, Cronulla, NSW.
The Orchards, Baulkham Hills, NSW. Woolooware Bay Town Centre, Cronulla, NSW.
Student Housing
North, 707 Elizabeth Street, Waterloo, NSW
Pemulwuy, Redfern, NSW.
Meridian, 680 Kingsway Miranda, NSW
Car Showrooms Mixed-Use Development
AMG Sydney, Mascot, NSW.
Greenland Centre, Sydney, NSW.
Mercedes Benz, Croydon, NSW.
Lachlan’s Line, Macquarie Park, NSW. Oasis by Crown, Ashfield NSW.
Public Art
East Village, Zetland, NSW.
North, 707 Elizabeth Street, Waterloo, NSW
Paragon, Zetland, NSW.
Highline, Westmead, NSW
Promenade, Parramatta, NSW. South Village, Kirrawee, NSW. Union Balmain, Rozelle, NSW.
82
ANISS ADLER Head Of Graphics Senior Associate
Aniss has diverse experience in Art Direction, Graphic Design, Environmental Graphics and Installation, Wayfinding and Signage, Branding and Marketing, Photography and Styling, locally and abroad across all facets of the design industry. Aniss has worked with businesses in a range of sectors from the fashion industry to the architecture industry, from branding agencies, to retailers, small start-ups, and not for profits. She has a concise understanding of creating targeted marketing content aligned to the client’s design needs and budget. Aniss has received notable local and international design awards to include Architectural Installation Laneway Festival Sydney (Shortlisted Entry) and Gdansk Museum of WW2 (Shortlisted Winner International Design Competition), plus numerous awards for her Millinery Design. She has also been a Guest Critic at The Faculty of Architecture UNSW and the Australian Institute of Architecture.
TONY WONG Senior Designer
Tony is a highly skilled Environmental Graphics Designer with over 8 years experience in the Car Showroom, Hospitality, Mixed-Use, Retail, Residential, Retirement Living and Workplace sectors; both in Australia and China. He has extensive experience in wayfinding strategies including associated circulation and signage studies, as well as managing signage and wayfinding projects from concept through to construction. He also has a thorough understanding of statutory signage. Working closely with Turner’s Architecture and Interior Architecture teams, Tony brings a level of creativity as he integrates the environmental graphics throughout projects. His passion, creativity and extensive design knowledge ensure dynamic design solutions are delivered across all projects.
Meet the leads
COMMERCIAL CULTURAL EDUCATION HOTEL AND HOSPITALITY MIXED USE RESIDENTIAL RETAIL AND SHOWROOM RETIREMENT LIVING STUDENT ACCOMMODATION WORKPLACE
84
SYDNEY
L7 ONE Oxford Street Darlinghurst Sydney NSW 2010 P: +61 (0)2 8668 0000 www.turnerstudio.com.au
LONDON
South Bank Central 30 Stamford Street London SE1 9LQ P: +44 (0)20 3950 1575 www.turner.studio
Meet the LEADS
86