FROCKS IN SWING TIME We go for a wander around the family-run vintage haven on Fore Street By Harriet Noble STEP BACK IN TIME…
Frocks in Swing Time has always been a sprightly and colourful kind of shop. If you want to feel – or look – like you’ve just stepped off the lm set o Some Like it Hot, The Great Gatsby, or any Hitchcock thriller, this is the place to be. The boutique is family-run; owners are husband and wife team Gary and Hayley Shaw, who specialise in vintage-inspired clothing, shoes and accessories for adults and children, with a focus on clothes in the 20s, 40s and 50s. When I pop in for a chat, Hayley tells me that normally rushed off her eet lockdown gave her the time to focus on social media and promoting their website, resulting in the expansion of their online customer base to include sales to Australia, USA and Europe. They also took part in the In-Exeter Summer of Kindness Campaign, which encouraged businesses to buddy up and promote each other’s products, teaming up with their neighbours The Black Pearl and The Belt Makers.
36 I EXETER LIVING I www.mediaclash.co.uk
Bright yellow, you can’t miss it; BELOW: The debonair couple
