TIRED OF THE ONE-SIZE-FITS-ALL APPROACH? US, TOO.
CUSTOMIZED SOLUTIONS + REAL RESULTS
Our focus on higher education is backed by over 30 years of utilizing a multi-channel approach to creating recruitment solutions. We’ve developed successful strategies for over 50 colleges and universities across the country, all unique in their mission to inspire and educate. Our team of creative higher education experts will work closely to tailor a solution that meets your institution’s unique needs and drives measurable results.
YOUR RESOURCES + RIGHT FIT
Your marketing budget doesn’t always reflect the resources you actually need to achieve your goals. That’s why our dynamic approach to working with clients leads to maximizing your budget and a greater return on investment. We excel at problem solving and use creative thinking to plug into our clients’ teams where it makes the most sense.
The MediaCross team was amazing at helping us identify the areas they could best support our marketing campaign and where our own team or freelancers could accomplish the work. They gave us the tools to do so, and saved us an incredible amount of time and money.
LISA WARE Vice President for Marketing, Spartanburg Methodist College
Colleges and universities are under constant pressure in an ever-changing landscape. That’s why the MediaCross team is dedicated to supporting our clients with expert guidance and advice with a focus on innovation. MediaCross is a trusted partner in the recruitment space, and not just for higher education. Government entities like Military Sealift Command, the civilian arm of the U.S. Navy, the U.S. Army, healthcare and other industries have trusted our abilities for more than 30 years. This cross-industry experience informs our strategies for reaching traditional first-year, adult, graduate, veteran and transfer student audiences.
VIZVID: MAKING MEMORABLE PERSONALIZED VIDEOS With nearly 30 years of higher education experience between them, Corey Baker
MediaCross’ personalized video tool,
and Joshua Bistromowitz team up to bring
VizVid, is a CRM-integrated web
our clients and the industry relevant and
application that allows our partners
thought-provoking content through their
to seamlessly create engaging, socially
webinar series, Two Enrollment Guys.
shareable videos for their audiences. Whether used for visitors to remind
Each webisode features a challenge in higher
them of their time on campus or to
education recruitment and marketing, and
personalize an acceptance message,
often includes a special guest speaker. Past
VizVid can integrate photos and
topics include Market Research and Race
student data into a powerful, trackable
and Equity in Admissions and Recruitment.
personalized touchpoint in seconds.
MORE ON TWO ENROLLMENT GUYS: mediacross.com/2enrollmentguys
REQUEST A VIZVID DEMO: vizvid.com
When you work with MediaCross, you get a responsive strategic team that is ready to go the extra mile in order to move the needle.
MOLLY SWAGLER Executive Director of Enrollment Outreach and Assistant Vice Provost for Enrollment, University of Pittsburgh
DIG DEEP + USE DATA
The truth is we’re a lot like you: skeptical of savior solutions, dependent on data, and we rejoice in a job well done. We’ll celebrate the wins of finding the right students and retaining them, and pivot quickly if we’re not there yet.
We tried several firms, but never found a true digital marketing partner until coming to MediaCross. Together we measure success not just in impressions and click-through rates but in increased campus visits and enrollment growth. Illinois College saw measurable results right away. If you’re looking for a firm that really listens and measures their success by meeting your goals, then look no further.
STEPHANIE CHIPMAN Vice President of External Relations, Illinois College
MediaCross has been a truly engaged, collaborative partner that shows they genuinely care about the outcome of their work. They approach our partnership from a broad, multi-faceted perspective; not only by ensuring the projects they undertake for us are expertly executed, but by offering their insights and guidance on our internal projects so we get an even greater impact from our collective efforts.
ERIN BLUMENTRITT Director of Marketing, Winona State University
CHECK OUT THESE CRM-INTEGRATED RECRUITMENT TOOLS:
SAINT LOUIS UNIVERSITY Digital Viewbook
SPARTANBURG METHODIST COLLEGE Digital Viewbook
MARYVILLE UNIVERSITY Search Landing Page
OAKLAND CITY UNIVERSITY Non-traditional Student Landing Page
SERVICES + CAPABILITIES
RESEARCH + DISCOVERY Discovery and research are the foundation for the work we do. From our innovative data collection tools to competitive analyses and audits, our teams thrive on the groundwork that produces clear, strategic direction for our clients and initiatives.
STRATEGY + CAMPAIGN PLANNING We develop customized, actionable strategies based on the goals that matter to you. No color-by-number or cookie-cutter solutions here—your lead engagement and conversion strategy, social media strategy, or brand development and positioning work will be all your own, aligned exactly with your institution’s strategic plan.
DIGITAL MARKETING + SOCIAL MEDIA Online advertising and digital marketing are more critical than ever, and our proven, funnel-driven strategy ensures your campaign reaches the right audience at the right time with the right message. From innovative targeting methods to approaches to the newest social platforms like TikTok, our team can design an impactful digital strategy that yields results.
CAMPAIGN MANAGEMENT + MEASUREMENT Authenticity and transparency are two of our company values, and our clients experience them through clear objectives, benchmarking and key performance indicators. Never satisfied with “OK” performance, our teams continuously optimize and work to prove your return on investment.
COMPELLING CONTENT + CREATIVE Through content and visual design, your institution must stand out in the increasingly competitive marketplace. Let us help you increase your market share with brilliant writing, beautiful design, photography, videography and more—all with the end goal in mind: conversion.
WEB DEVELOPMENT + USER EXPERIENCE Whether you’re building from the ground up or integrating into an existing platform, our team of experienced developers specializes in building custom web solutions. Let us design your next CRM-integrated landing page or digital viewbook, or help you build out your Slate or Salesforce capabilities.
DOING WORK THAT MATTERS
Our clients say they appreciate our creative thinking and our ability and willingness to thoughtfully challenge statements like, “We’ve always done it this way.” Universities like that we are flexible, nimble and understand that their in-house talent is an asset to the work we do together, not a roadblock. Our partners are the subject matter experts of their institution. We’re here to come alongside and make their story compelling, actionable and heard by the right audiences.
JESSICA SHASSERRE MediaCross Vice President of Higher Education Marketing
IN RECRUITMENT MARKETING founded in 1987
IN HIGHER ED across the nation
HIGHER ED EXPERIENCE on the MediaCross team
FOR HIGHER EDUCATION MARKETING and counting!
The team at MediaCross is knowledgeable, creative, responsive and committed to supporting our marketing and branding initiatives. They have become an invaluable partner to our marketing team and university.
ALANDREA P. STEWART, ED.D Executive Director of Communications and Marketing, Harris-Stowe State University
A FULL-SERVICE RECRUITMENT MARKETING AGENCY
mediacross.com highered@mediacross.com 2001 S. Hanley Road, Suite 510 Saint Louis, MO 63144 314.646.1101