PACKAGING Fleurs Kitchen | Honey Suckle Snaps Designed packaging for a new brand of biscuits for Fleurs Kitchen to case 3 twin packs. The brief required the design to be heavily reflective of the demographic — affluent acquirers. Design included complementary promotional item — printed napkins.
MAGAZINE ADVERTISEMENT La Cigale | French Farmers Market This advertisement was designed to build awareness through brand exposure for the French Farmers markets in Parnell, Auckland. The design encapsulates the Parisian theme using simple elements, a limited colour palette with subtle burning around the edges.
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PUBLISHING Devonport Food, Wine and Music Festival Designed a new identity, look and feel for the festivals print advertising. Marine references and heritage cues taken from the township, seals of approval and quality influenced the design of the logo. The overall design needed to capture the essence of a festival-filled summer.
PUBLISHING Devonport Food, Wine and Music Festival
COOKBOOK Momofuku Restaurant | New York Momofuku meaning ‘lucky peach’ is the name of a restaurant in New York. They wanted the book to reflect their signature dishes. The cover is printed on textured velvet finish stock. The texture gives the reader the desire to touch it. Every section of the book has a different colour theme to provide intuitiveness to the reader.
COOKBOOK Momofuku Restaurant | New York
BOOK COVER Sushi for Beginners | Marian Keyes. Re designed the existing cover ‘Sushi for beginners’ for light read chick lit author Marian Keyes. The illustration is consistent with other titles in this genre, using symbolic elements to depict the plot.
New Zealand Permit No. 123456
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SELF PROMO Portfolio CD cover. A can of condensed work, a soup of ideation and transforming myself into an established brand. Portfolio facts addressed as a nutrition guide on the CD complete the idea.
PUBLISHING Bleed Magazine Cutting edge design magazine Bleed required an on-trend innovative layout for their James Jean special edition. Reflective of Jeans artistic style a dark colour palette with use of bold typography was adopted.
PUBLISHING Bleed Magazine
HUNTERS WILD VENISON
IDENTITY Logo brand design
GIG POSTER Lykke Li Gig poster for Swedish indie pop artist Lykke Li’s tour of NZ Design is kept simple and bright but still reflects her quirky personality. The vector elements are inspired by stage lights but also symbolic of amplified sound accentuating her talent and passion for live performance.
HUNTERS WILD VENISON Chorizo
HUNTERS WILD VENISON Salami
HUNTERS WILD VENISON Biltong
LOGO Hunters Wild Venison Hunters Wild Venison started as a small cottage industry and with recent growth requires re branding. The client would like the logo to retain the tradition of the brand whilst keeping the company up with current trends.
SELF PROMO Logo, business cards and promotional give aways I have crafted my own font to create my logo out of my surname Hufton. This has been letter pressed into 500gsm Somerset Stock giving the cards a tactile feel to match my portfolio deboss. The journals and pads I have covered in the same fabric as my portfolio cover to unify as a set.
RAFFLE TICKET Club Eden Epsom Club Eden Epsom required a small run of raffle tickets for a fundraising event. It was a requirement to have an instant monetary association, inspired by Willy Wonkers Golden Ticket from Charlie and the chocolate factory.
IDENTITY | STATIONARY Ma Cherie | Couture Lingerie Re brand my own fashion label Ma Cherie and create a subsidiary company and brand — Couture Lingerie. The original duo colour palette and 1950’s influences have been retained. This project was very rewarding.
PACKAGING Ma Cherie | Couture Lingerie
JOURNAL Ma Cherie | Couture Lingerie