1
Online Monthly press pack January 2010
Dan Maynard, Publicist, BBC iPlayer
BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk
Please refer to slide 4 for guide footnotes
2
Monthly summary – January 2010 • The month of January again saw records broken for TV and radio requests on BBC iPlayer. In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined). • The week of 410 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catchup viewing following the Christmas holiday, such as Doctor Who and Gavin and Stacey , and audio cricket coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers. • Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%. Consistent with previous months: • The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • Ondemand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however twothirds of requests for radio streams are for live programmes, as opposed to ondemand catchup listening.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and latepeak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfasttime.
Please refer to slide 4 for guide footnotes
3
Index Page Overview for BBC iPlayer across all platforms
4
Monthly requests
6
Average daily requests
7
Average daily users
8
Weekly requests
9
Weekly users
10
Top TV programmes
11
Top radio programmes
12
Platform type
13
Live vs ondemand
14
Use of iPlayer for TV by time of day
15
Use of iPlayer for radio by time of day
16
Profile of iPlayer users
17
Glossary
18
Please refer to slide 4 for guide footnotes
4
Total Monthly BBC iPlayer Requests across all platforms
114.8
120.3
106.7 97.4
Millions of requests
61.5
Jan 09
78.3
75.9
Mar 09
Apr 09
80.6
87.3
84.6
87.3
Jul09 Aug 09
Sep 09
76.1
68.5
Feb 09
May 09
Jun 09
Oct 09
Nov 09
Dec 09
Jan 10
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
Please refer to slide 4 for guide footnotes
5
Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. •
This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months
•
In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology
•
Please quote the source of these figures as “BBC iStats”
•
Unless specified otherwise, figures include requests for both ondemand catchup (streams and downloads), or views of live simulcasts
•
We cannot report download playback due to data privacy restrictions
•
All data is for the UK only and excludes listening outside the UK
•
This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the popout console, or on the BBC iPlayer website itself
•
None of this data following is for BBC iPlayer on Virgin Media’s TV service all is for the online BBC iPlayer, available via computer / mobile / games consoles
•
This report does not include requests for webonly content (such as online news or sport coverage) – only requests for fulllength programmes which have been transmitted on a TV channel or radio station
•
The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09
Please refer to slide 4 for guide footnotes
6
Monthly BBC iPlayer Online Requests During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m.
120
100.5
Monthly Requests (millions)
100
89.0 79.3
80
70.6 63.5 46.8 18.4
20
60.8
64.5
23.6
25.4
71.0
29.3
28.2
25.5
26.5
24.7
16.1
30.8
32.3
26.1 25.7
26.8
68.8
61.3
54.4
60
40
93.4
36.0
36.7
37.1
39.1
36.5
Feb09
Mar09
Apr09
May09
Jun09
44.9
43.3
44.5
Jul09
Aug09
Sep09
53.2
59.6
65.2
68.2
Dec09
Jan10
0 Jan09
TV Requests
Please refer to slide 4 for guide footnotes
Radio Requests
Oct09
Nov09
7
Average Daily BBC iPlayer Requests January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes.
3.5
3.20 2.90
Average Daily Requests (millions)
3
3.00
2.60 2.5
2
1.5
2.28 1.94
2.05
2.02
2.08
2.04
1.73 0.86
0.79
0.82
0.82
1.00
2.00
2.10
2.20
Nov09
Dec09
Jan10
0.88
0.82
0.60
1
0.5
1.00
0.90
0.80 0.83
0.66
2.22
2.37
1.14
1.29
1.18
1.24
1.26
1.22
Feb09
Mar09
Apr09
May09
Jun09
1.45
1.40
1.48
Jul09
Aug09
Sep09
1.70
0 Jan09
TV Requests
Please refer to slide 4 for guide footnotes
Radio Requests
Oct09
8
Average Daily BBC iPlayer Users In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media. 1.4
1.22
0.3
0.29
0.05
0.05
0.86
0.88
0.91
Nov09
Dec09
Jan10
1.29 1.21
1.2
1.0
0.84 0.8
0.6
0.77
0.90 0.81
0.80
0.80
0.26
0.27 0.03
0.03
0.26
0.24
0.03
0.03
0.24
0.25 0.04
0.03
0.96 0.87
0.80 0.26
0.03
0.27
0.04 0.03
0.53
Jun09
0.60
0.57
Aug09
0.54
0.05
0.04
0.27
Jul09
0.53
May09
0.51
Apr09
0.54
Mar09
0.2
0.48
0.32
0.28
0.4
Feb09
User agents (millions)
1.05
0.64
0.74
Users of TV Only
Please refer to slide 4 for guide footnotes
Users of Both
Oct09
Sep09
Jan09
0.0
Users of Radio Only
9
Weekly BBC iPlayer Requests The first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m).
BBC iPlayer weekly requests latest 6 months
25
19.8
15.3 15.5
15.9 15.8
16.7
16.1
17.0 16.6 16.7 16.7
15 5.8 5.6
5.7
6.3
6.1
6.4
6.5
6.0
5.7
19.9
20.7 19.3
18.7 5.0 7.0
* 6.1 15.6
6.4
6.7
6.8
6.8
6.8
23.8 22.7
22.5 21.5
8.0 7.9
7.7
7.1
7.4
4.9
6.4
5.8 5.3
10
9.7
9.8
9.7
9.7
17 Aug
24 Aug
5
10 Aug
17.3
03 Aug
Weekly Requests (m)
20
20.4
21.9 21.6
Christmas holiday 22.3 21.9 22.0
10.9
10.7 11.0 11.2 10.2 9.7 10.1
13.7 14.0 13.2 12.9
15.0 14.8 15.1 14.4 14.0 13.9
15.8
14.8 14.4 15.1
* Technical problems
Please refer to slide 4 for guide footnotes
TV Requests
Radio Requests
The data measurement systems failed over 10:0020:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.
25 Jan
18 Jan
11 Jan
04 Jan
28 Dec
21 Dec
14 Dec
07 Dec
30 Nov
23 Nov
16 Nov
09 Nov
02 Nov
26 Oct
19 Oct
12 Oct
05 Oct
28 Sep
21 Sep
14 Sep
07 Sep
31 Aug
0
10
Weekly BBC iPlayer Users Total weekly user numbers in January 2010 peaked in w/c 11th January at 5.9m, the highest figure to date.
5.8
4.9
5.0
5.2
1.0
1.0
1.2
1.2
1.3
0.3 0.3
0.3
0.3
0.4
0.3 0.3
0.3
1.1
1.1
0.3
1.0
0.4
1.0
24 Aug
2.8
2.8
2.8
05 Oct
17 Aug
2.6
28 Sep
10 Aug
2.5
1.4
1.2 0.9
1.1
0.4 0.5 0.5
0.4
0.4
0.4
3.6
3.6
3.7
0.5
0.4
0.4
0.4
0.3
21 Sep
03 Aug
2.8
14 Sep
2.4
07 Sep
2.3
1.1
1.5
0.3
0.3
3.5 2.4
1.1
0.9
5.3 5.0
0.4
4.1
2.4
1.2
1.5
1.1
0.4
2
1
1.3
3.3
3.3
09 Nov
3
* 3.9
1.1
5.9
5.4 4.8
0.4
1.1 1.3
4.2
5.4
3.7
4.1 3.5
3.5
21 Dec
3.7
4.0
4.2
5.2
14 Dec
3.7
3.8
4.2
02 Nov
User agents (m)
4
3.9
4.2
5.2
4.8 1.2
4.2
5.2
07 Dec
1.3
5
5.7
30 Nov
BBC iPlayer weekly requests latest 6 months
23 Nov
6
3.7
3.9
3.5
3.7
2.6
Users of TV Only
Please refer to slide 4 for guide footnotes
Users of Both
Users of Radio Only
* Technical problems
25 Jan
18 Jan
11 Jan
04 Jan
28 Dec
16 Nov
26 Oct
19 Oct
12 Oct
31 Aug
0
11
BBC iPlayer Top 20 TV Episodes January 2010 Christmas / New Year specials such as Doctor Who and Gavin and Stacey attracted significant catchup requests in early January. BBC iPLAYER TOP 20 TV EPS – MOSTREQUESTED EP PER SER
BBC iPLAYER TOP 20 TV EPS – ALL
Total requests per Ep
Total requests per Ep 1,135,000
1
Top Gear Series 14 Ep 7
Doctor Who: The End of Time Part 2
831,000
2
Doctor Who: The End of Time Part 2
831,000
3
Gavin and Stacey Series 3 Ep 6
700,000
3
Gavin and Stacey Series 3 Ep 6
700,000
4
Mock the Week Series 8 Ep 1
658,000
4
Mock the Week Series 8 Ep 1
658,000
5
Tracy Beaker Returns Episode 1
565,000
5
Tracy Beaker Returns: Ep 1
565,000
6
Top Gear Series 14 Bolivia Special Ep 6
525,000
6
Hustle Series 6 Ep 1
523,000
7
Hustle Series 6 Ep 1
523,000
7
EastEnders 15/01/10
498,000
8
EastEnders 15/01/10
498,000
8
Live at the Apollo Series 5 Ep 6
479,000
9
Live at the Apollo Series 5 Ep 6
479,000
9
The Incredibles 25/12/09
417,000
10
EastEnders 05/01/10
463,000
10
QI Series 7 Genius Ep 6
359,000
11
EastEnders 01/01/10
455,000
11
Sun, Sex and Holiday Madness 07/01/10
355,000
12
Hustle Series 6 Ep 2
429,000
12
Rock and Chips 24/01/10
314,000
13
EastEnders 22/01/10
420,000
13
Coming of Age Series 2 Ep 1
289,000
14
The Incredibles 25/12/09
417,000
14
Heroes Series 4 Ep 1
278,000
15
Being Human Series 2 Ep 1
415,000
15
Newswipe Series 2 Ep 1
264,000
16
Hustle Series 6 Ep 3
408,000
16
Friday Night with Jonathan Ross Series 18 Ep 2 241,000
17
EastEnders 08/01/10
403,000
17
The Lion, the Witch and the Wardrobe
241,000
18
EastEnders 19/01/10
401,000
18
Survivors Series 2 Ep 1
240,000
19
EastEnders 14/01/10
393,000
19
Pirates of the Caribbean: Dead Man's Chest
229,000
20
EastEnders 07/01/10
388,000
20
How Earth Made Us Ep 1
222,000
1
Top Gear Series 14 Ep 7
2
1,135,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 4 for guide footnotes
12
BBC iPlayer Top 20 Radio Episodes January 2010 Cricket coverage featured heavily in January’s top radio list, while the new Radio 2 Chris Evans Breakfast show also attracted significant requests. BBC iPLAYER TOP 20 RADIO EPISODES – ALL
BBC iPLAYER TOP 20 RADIO EPISODES – MOSTREQUESTED EPISODE PER SERIES
Total requests per episode
Total requests per episode
1
Test Match Special 07/01/10
238,000
1
Test Match Special 07/01/10
238,000
2
Chris Evans Breakfast 11/01/10
120,000
2
Chris Evans Breakfast 11/01/10
120,000
3
Test Match Special 14/01/10
118,000
3
The News Quiz Series 70 Episode 1
78,000
4
Test Match Special 04/01/10
118,000
4
5 Live Prem 0910 B’ham City v Man Utd
66,000
5
Test Match Special 04/01/10
117,000
5
Greg James 18/01/10
66,000
6
Test Match Special 06/01/10
116,000
6
Steve Wright in the Afternoon 18/01/10
62,000
7
Test Match Special 05/01/10
109,000
7
BBC Radio 1's Chart Show 24/01/10
60,000
8
The News Quiz Series 70 Episode 1
78,000
8
The Chris Moyles Show 20/01/10
60,000
9
Test Match Special 15/01/10
78,000
9
Just a Minute Series 56 Episode 1
57,000
10
The News Quiz Series 70 Episode 2
76,000
10
Ken Bruce 11/01/10
52,000
11
The News Quiz Series 70 Episode 3
75,000
11
Fearne Cotton Lost Prophets Live Lounge
51,000
12
5 Live Prem 0910 B’ham City v Man Utd
66,000
12
Football 20/01/10
51,000
13
Greg James 18/01/10
66,000
13
History of the World In 100 Objects Ep 1
47,000
14
Test Match Special 03/01/10
64,000
14
The Now Show Series 29 Episode 6
44,000
15
Steve Wright in the Afternoon 18/01/10
62,000
15
Jeremy Vine 11/01/10
42,000
16
BBC Radio 1's Chart Show 24/01/10
60,000
16
606 09/01/10
41,000
17
The Chris Moyles Show 20/01/10
60,000
17
Annie Mac 22/01/10
39,000
18
BBC Radio 1's Chart Show 17/01/10
59,000
18
Scott Mills 15/01/10
36,000
19
Test Match Special 16/01/10
59,000
19
The Archers 11/01/10
35,000
20
The Chris Moyles Show 22/01/10
58,000
20
The Unbelievable Truth New Year Special
35,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month. Please refer to slide 4 for guide footnotes
13
Requests by platform type – January 2010 Requests from PC/Macs continued to dominate in January, however requests for TV programmes via the Nintendo Wii increased to 4%, and PlayStation®3 requests remained stable at 8%.
TV Requests Device type 9 8
10 8
10 3 6
9 7 6
9 7 9
Wii
3 11
3 11
3 11
3 11
1 12
78
79
78
76
12
12
Other mobile
Wii
PS3
Other mobile PS3
iPhone/iTouch 74
9 8 81
9 8 80
3
4%
97
3 97
3 97
3 97
4 96
4 96
96
4
Streams vs downloads
Radio requests (all streams)
Mac
86
86
85
85
86
87
87
iPhone/iTouch Mac
PC
Jan 10
Dec 09
Nov 09
Oct 09
Sep 09
Aug 09
Jul 09
Jan 10
Dec 09
Nov 09
Oct 09
Sep 09
Aug 09
Jul 09
Jan 10
Dec 09
Nov 09
Oct 09
Sep 09
Aug 09
Jul 09
PC
Download requests Stream requests
NB: There are currently issues with measuring iPhone iPlayer data Audio podcast requests are not included here since they are not available until after the publishing date for this pack. Please refer to slide 4 for guide footnotes
14
Requests by ondemand catchup vs live simulcast – Jan 2010 Ondemand (catchup) requests for programmes continued to dominate TV viewing via BBC iPlayer in January. For radio programmes online, live listening requests increased again by +2 points to make up 74%.
TV Requests 5%
95%
6%
94%
2%
98%
* 4%
96%
7%
93%
Radio requests 8%
92%
8%
68%
67%
69%
72%
72%
74%
34%
32%
33%
31%
28%
28%
26%
92%
Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10
Simulcast Ondemand
* There were technical problems measuring some simulcast streams in September and October Please refer to slide 4 for guide footnotes
66%
Jul09 Aug09 Sep09 Oct09 Nov09 Dec09 Jan10
Simulcast Ondemand
15
BBC iPlayer – use for TV by time of day, January 2010 The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Note: each line has a very different scale (see peaks)
Internet and TV usage patterns by time of day (scales adjusted for comparison) TV viewers
Please refer to slide 4 for guide footnotes
Sources– TV (aged 4+) from BARB Jan 10, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 iStats See footnotes on slide 17 for more detail
05 :0 0
04 :0 0
03 :0 0
01 :0 0 02 :0 0
00 :0 0
TV peak – 28.4 million
22 :0 0
21 :0 0
20 :0 0
19 :0 0
17 :0 0 18 :0 0
16 :0 0
15 :0 0
14 :0 0
13 :0 0
Internet peak – 28.9 million
12 :0 0
11 :0 0
09 :0 0 10 :0 0
08 :0 0
07 :0 0
06 :0 0
Internet users (any website)
23 :0 0
iPlayer peak – 201,000
BBC iPlayer TV requests
16
BBC iPlayer – use for radio by time of day, January 2010 The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being inbetween the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak. Note: each line has a very different scale (see peaks)
Internet and radio usage patterns by time of day (scales adjusted for comparison)
iPlayer peak – 94,000
Radio peak 14 million
Internet peak – 28.9 million Radio listeners BBC iPlayer requests for radio
Please refer to slide 4 for guide footnotes
Sources radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 BBC iStats See footnotes on slide 17 for more detail
05 :0 0
04 :0 0
03 :0 0
02 :0 0
01 :0 0
23 :0 0 00 :0 0
22 :0 0
21 :0 0
20 :0 0
19 :0 0
18 :0 0
17 :0 0
16 :0 0
15 :0 0
14 :0 0
13 :0 0
11 :0 0 12 :0 0
10 :0 0
09 :0 0
08 :0 0
07 :0 0
06 :0 0
Internet users (any website)
17
BBC iPlayer use by demographic Use of BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of BBC iPlayer has stabilised for gender, and remains strongly under55. 100% 80%
100%
31
37
41
41
43
42
44
41
Women 70
63
59
59
57
58
56
59
20%
20
39
43
Men
60%
16
17
16
15
14
42
41
39
41
42
40
55+ 35-54
40% 15-34 20%
0%
38
38
41
43
45
JanMar
AprJun
JulSep
OctDec
JanMar
43
43
46
AprJun
JulSep
OctNov
0%
JanMar
AprJun
JulSep
OctDec
JanMar
AprJun
JulSep
OctNov
Age
Gender 15 55+
Women
16
80%
60% 40%
21
42
48
52
23
Users of BBC All broadband iPlayer on PC users Please refer to slide 4 for guide footnotes
36
34
30
32
All TV viewers
All radio listeners
42 41
Men 52
34
51
35-54
58
36
15-34 48
All TV viewers
49
All radio listeners
43
37
Users of BBC All broadband iPlayer on PC users
User profiles TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults
18
Glossary Stream – click to play instantly Download – save to your computer to play later
We cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online BBC iPlayer service
So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industrystandard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programme
We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catchup / ondemand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio Special footnotes for slides 1415 TV data – BARB average audience, live overnights, by hour, 0131 Dec 09, all individuals aged 4+, Total TV Radio data RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations BBC iPlayer average requests over 0131 December 09, by hour, all programmes, stream & downloading, live & ondemand, UK only Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes