BBC iPlayer Online Monthly press packJanuary 2010

1

Online Monthly press pack January 2010

Dan Maynard, Publicist, BBC iPlayer

BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk

Please refer to slide 4 for guide footnotes

2

Monthly summary – January 2010 • The month of January again saw records broken for TV and radio requests on BBC iPlayer.

In total there were 120 million requests across all platforms (both online platforms and devices and BBC iPlayer on Virgin Media TV combined).

• The week of 4­10 January set a new record for total requests (23.8m) and radio requests (8m), boosted by catch­up viewing following the Christmas holiday, such as Doctor Who and Gavin and Stacey , and audio cricket coverage. On 11th January the new Chris Evans Breakfast show also attracted high request numbers.

• Requests from PC/Macs continued to dominate in January for both TV and radio content, however requests for TV programmes via BBC iPlayer on Nintendo Wii increased +1 point to 4% of the total number, and PlayStation®3 requests again delivered a further 8%.

Consistent with previous months: • The profile of BBC iPlayer users is fairly stable at around 60% male / 40% female, and remains strongly under­55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On­demand makes up the great majority of TV programme requests (in January only 8% of requests were for live simulcast streams), however two­thirds of requests for radio streams are for live programmes, as opposed to on­demand catch­up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late­peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast­time.

Please refer to slide 4 for guide footnotes

3

Index Page Overview for BBC iPlayer across all platforms

4

Monthly requests

6

Average daily requests

7

Average daily users

8

Weekly requests

9

Weekly users

10

Top TV programmes

11

Top radio programmes

12

Platform type

13

Live vs on­demand

14

Use of iPlayer for TV by time of day

15

Use of iPlayer for radio by time of day

16

Profile of iPlayer users

17

Glossary

18

Please refer to slide 4 for guide footnotes

4

Total Monthly BBC iPlayer Requests across all platforms

114.8

120.3

106.7 97.4

Millions of requests

61.5

Jan­ 09

78.3

75.9

Mar­ 09

Apr­ 09

80.6

87.3

84.6

87.3

Jul­09 Aug­ 09

Sep­ 09

76.1

68.5

Feb­ 09

May­ 09

Jun­ 09

Oct­ 09

Nov­ 09

Dec­ 09

Jan­ 10

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

Please refer to slide 4 for guide footnotes

5

Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18.

•

This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months

•

In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology

•

Please quote the source of these figures as “BBC iStats”

•

Unless specified otherwise, figures include requests for both on­demand catch­up (streams and downloads), or views of live simulcasts

•

We cannot report download playback due to data privacy restrictions

•

All data is for the UK only and excludes listening outside the UK

•

This data includes requests via BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop­out console, or on the BBC iPlayer website itself

•

None of this data following is for BBC iPlayer on Virgin Media’s TV service ­ all is for the online BBC iPlayer, available via computer / mobile / games consoles

•

This report does not include requests for web­only content (such as online news or sport coverage) – only requests for full­length programmes which have been transmitted on a TV channel or radio station

•

The data for the month of January 2009 excludes the date 1st – 4th January, since changes were made to the measurement system on 5th January 09

Please refer to slide 4 for guide footnotes

6

Monthly BBC iPlayer Online Requests During January 2010, BBC iPlayer received a total of 100m requests, the best month since launch again – driven by a record 68.2m requests for TV programmes, and also a record number of requests for radio programmes at 32.3m.

120

100.5

Monthly Requests (millions)

100

89.0 79.3

80

70.6 63.5 46.8 18.4

20

60.8

64.5

23.6

25.4

71.0

29.3

28.2

25.5

26.5

24.7

16.1

30.8

32.3

26.1 25.7

26.8

68.8

61.3

54.4

60

40

93.4

36.0

36.7

37.1

39.1

36.5

Feb­09

Mar­09

Apr­09

May­09

Jun­09

44.9

43.3

44.5

Jul­09

Aug­09

Sep­09

53.2

59.6

65.2

68.2

Dec­09

Jan­10

0 Jan­09

TV Requests

Please refer to slide 4 for guide footnotes

Radio Requests

Oct­09

Nov­09

7

Average Daily BBC iPlayer Requests January 2010 saw BBC iPlayer attract an average of 3.2 million requests for programmes each day, the highest figure to date – a record 2.2m daily for TV programmes and an average of 1m for radio programmes.

3.5

3.20 2.90

Average Daily Requests (millions)

3

3.00

2.60 2.5

2

1.5

2.28 1.94

2.05

2.02

2.08

2.04

1.73 0.86

0.79

0.82

0.82

1.00

2.00

2.10

2.20

Nov­09

Dec­09

Jan­10

0.88

0.82

0.60

1

0.5

1.00

0.90

0.80 0.83

0.66

2.22

2.37

1.14

1.29

1.18

1.24

1.26

1.22

Feb­09

Mar­09

Apr­09

May­09

Jun­09

1.45

1.40

1.48

Jul­09

Aug­09

Sep­09

1.70

0 Jan­09

TV Requests

Please refer to slide 4 for guide footnotes

Radio Requests

Oct­09

8

Average Daily BBC iPlayer Users In January 2010, BBC iPlayer attracted an average of 1.3 million users each day – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.

1.4

1.22

0.3

0.29

0.05

0.05

0.86

0.88

0.91

Nov­09

Dec­09

Jan­10

1.29 1.21

1.2

1.0

0.84 0.8

0.6

0.77

0.90 0.81

0.80

0.80

0.26

0.27 0.03

0.03

0.26

0.24

0.03

0.03

0.24

0.25 0.04

0.03

0.96 0.87

0.80 0.26

0.03

0.27

0.04 0.03

0.53

Jun­09

0.60

0.57

Aug­09

0.54

0.05

0.04

0.27

Jul­09

0.53

May­09

0.51

Apr­09

0.54

Mar­09

0.2

0.48

0.32

0.28

0.4

Feb­09

User agents (millions)

1.05

0.64

0.74

Users of TV Only

Please refer to slide 4 for guide footnotes

Users of Both

Oct­09

Sep­09

Jan­09

0.0

Users of Radio Only

9

Weekly BBC iPlayer Requests The first week of January topped the last week of December with the highest weekly requests on record, overall (23.8m) and for Radio programme requests (8m).

BBC iPlayer weekly requests ­ latest 6 months

25

19.8

15.3 15.5

15.9 15.8

16.7

16.1

17.0 16.6 16.7 16.7

15 5.8 5.6

5.7

6.3

6.1

6.4

6.5

6.0

5.7

19.9

20.7 19.3

18.7 5.0 7.0

* 6.1 15.6

6.4

6.7

6.8

6.8

6.8

23.8 22.7

22.5 21.5

8.0 7.9

7.7

7.1

7.4

4.9

6.4

5.8 5.3

10

9.7

9.8

9.7

9.7

17 Aug

24 Aug

5

10 Aug

17.3

03 Aug

Weekly Requests (m)

20

20.4

21.9 21.6

Christmas holiday 22.3 21.9 22.0

10.9

10.7 11.0 11.2 10.2 9.7 10.1

13.7 14.0 13.2 12.9

15.0 14.8 15.1 14.4 14.0 13.9

15.8

14.8 14.4 15.1

* Technical problems

Please refer to slide 4 for guide footnotes

TV Requests

Radio Requests

The data measurement systems failed over 10:00­20:00 on Sunday October 18th, so while users successfully received programmes, we did not record their usage of iPlayer.

25 Jan

18 Jan

11 Jan

04 Jan

28 Dec

21 Dec

14 Dec

07 Dec

30 Nov

23 Nov

16 Nov

09 Nov

02 Nov

26 Oct

19 Oct

12 Oct

05 Oct

28 Sep

21 Sep

14 Sep

07 Sep

31 Aug

0

10

Weekly BBC iPlayer Users Total weekly user numbers in January 2010 peaked in w/c 11th January at 5.9m, the highest figure to date.

5.8

4.9

5.0

5.2

1.0

1.0

1.2

1.2

1.3

0.3 0.3

0.3

0.3

0.4

0.3 0.3

0.3

1.1

1.1

0.3

1.0

0.4

1.0

24 Aug

2.8

2.8

2.8

05 Oct

17 Aug

2.6

28 Sep

10 Aug

2.5

1.4

1.2 0.9

1.1

0.4 0.5 0.5

0.4

0.4

0.4

3.6

3.6

3.7

0.5

0.4

0.4

0.4

0.3

21 Sep

03 Aug

2.8

14 Sep

2.4

07 Sep

2.3

1.1

1.5

0.3

0.3

3.5 2.4

1.1

0.9

5.3 5.0

0.4

4.1

2.4

1.2

1.5

1.1

0.4

2

1

1.3

3.3

3.3

09 Nov

3

* 3.9

1.1

5.9

5.4 4.8

0.4

1.1 1.3

4.2

5.4

3.7

4.1 3.5

3.5

21 Dec

3.7

4.0

4.2

5.2

14 Dec

3.7

3.8

4.2

02 Nov

User agents (m)

4

3.9

4.2

5.2

4.8 1.2

4.2

5.2

07 Dec

1.3

5

5.7

30 Nov

BBC iPlayer weekly requests ­ latest 6 months

23 Nov

6

3.7

3.9

3.5

3.7

2.6

Users of TV Only

Please refer to slide 4 for guide footnotes

Users of Both

Users of Radio Only

* Technical problems

25 Jan

18 Jan

11 Jan

04 Jan

28 Dec

16 Nov

26 Oct

19 Oct

12 Oct

31 Aug

0

11

BBC iPlayer ­ Top 20 TV Episodes January 2010 Christmas / New Year specials such as Doctor Who and Gavin and Stacey attracted significant catch­up requests in early January.

BBC iPLAYER TOP 20 TV EPS – MOST­REQUESTED EP PER SER

BBC iPLAYER TOP 20 TV EPS – ALL

Total requests per Ep

Total requests per Ep 1,135,000

1

Top Gear Series 14 Ep 7

Doctor Who: The End of Time Part 2

831,000

2

Doctor Who: The End of Time Part 2

831,000

3

Gavin and Stacey Series 3 Ep 6

700,000

3

Gavin and Stacey Series 3 Ep 6

700,000

4

Mock the Week Series 8 Ep 1

658,000

4

Mock the Week Series 8 Ep 1

658,000

5

Tracy Beaker Returns Episode 1

565,000

5

Tracy Beaker Returns: Ep 1

565,000

6

Top Gear Series 14 Bolivia Special Ep 6

525,000

6

Hustle Series 6 Ep 1

523,000

7

Hustle Series 6 Ep 1

523,000

7

EastEnders 15/01/10

498,000

8

EastEnders 15/01/10

498,000

8

Live at the Apollo Series 5 Ep 6

479,000

9

Live at the Apollo Series 5 Ep 6

479,000

9

The Incredibles 25/12/09

417,000

10

EastEnders 05/01/10

463,000

10

QI Series 7 Genius Ep 6

359,000

11

EastEnders 01/01/10

455,000

11

Sun, Sex and Holiday Madness 07/01/10

355,000

12

Hustle Series 6 Ep 2

429,000

12

Rock and Chips 24/01/10

314,000

13

EastEnders 22/01/10

420,000

13

Coming of Age Series 2 Ep 1

289,000

14

The Incredibles 25/12/09

417,000

14

Heroes Series 4 Ep 1

278,000

15

Being Human Series 2 Ep 1

415,000

15

Newswipe Series 2 Ep 1

264,000

16

Hustle Series 6 Ep 3

408,000

16

Friday Night with Jonathan Ross Series 18 Ep 2 241,000

17

EastEnders 08/01/10

403,000

17

The Lion, the Witch and the Wardrobe

241,000

18

EastEnders 19/01/10

401,000

18

Survivors Series 2 Ep 1

240,000

19

EastEnders 14/01/10

393,000

19

Pirates of the Caribbean: Dead Man's Chest

229,000

20

EastEnders 07/01/10

388,000

20

How Earth Made Us Ep 1

222,000

1

Top Gear Series 14 Ep 7

2

1,135,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes

12

BBC iPlayer ­ Top 20 Radio Episodes January 2010 Cricket coverage featured heavily in January’s top radio list, while the new Radio 2 Chris Evans Breakfast show also attracted significant requests.

BBC iPLAYER TOP 20 RADIO EPISODES – ALL

BBC iPLAYER TOP 20 RADIO EPISODES – MOST­REQUESTED EPISODE PER SERIES

Total requests per episode

Total requests per episode

1

Test Match Special 07/01/10

238,000

1

Test Match Special 07/01/10

238,000

2

Chris Evans Breakfast 11/01/10

120,000

2

Chris Evans Breakfast 11/01/10

120,000

3

Test Match Special 14/01/10

118,000

3

The News Quiz Series 70 Episode 1

78,000

4

Test Match Special 04/01/10

118,000

4

5 Live Prem 09­10 B’ham City v Man Utd

66,000

5

Test Match Special 04/01/10

117,000

5

Greg James 18/01/10

66,000

6

Test Match Special 06/01/10

116,000

6

Steve Wright in the Afternoon 18/01/10

62,000

7

Test Match Special 05/01/10

109,000

7

BBC Radio 1's Chart Show 24/01/10

60,000

8

The News Quiz Series 70 Episode 1

78,000

8

The Chris Moyles Show 20/01/10

60,000

9

Test Match Special 15/01/10

78,000

9

Just a Minute Series 56 Episode 1

57,000

10

The News Quiz Series 70 Episode 2

76,000

10

Ken Bruce 11/01/10

52,000

11

The News Quiz Series 70 Episode 3

75,000

11

Fearne Cotton Lost Prophets Live Lounge

51,000

12

5 Live Prem 09­10 B’ham City v Man Utd

66,000

12

Football 20/01/10

51,000

13

Greg James 18/01/10

66,000

13

History of the World In 100 Objects Ep 1

47,000

14

Test Match Special 03/01/10

64,000

14

The Now Show Series 29 Episode 6

44,000

15

Steve Wright in the Afternoon 18/01/10

62,000

15

Jeremy Vine 11/01/10

42,000

16

BBC Radio 1's Chart Show 24/01/10

60,000

16

606 09/01/10

41,000

17

The Chris Moyles Show 20/01/10

60,000

17

Annie Mac 22/01/10

39,000

18

BBC Radio 1's Chart Show 17/01/10

59,000

18

Scott Mills 15/01/10

36,000

19

Test Match Special 16/01/10

59,000

19

The Archers 11/01/10

35,000

20

The Chris Moyles Show 22/01/10

58,000

20

The Unbelievable Truth New Year Special

35,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes

13

Requests by platform type – January 2010 Requests from PC/Macs continued to dominate in January, however requests for TV programmes via the Nintendo Wii increased to 4%, and PlayStation®3 requests remained stable at 8%.

TV Requests Device type 9 8

10 8

10 3 6

9 7 6

9 7 9

Wii

3 11

3 11

3 11

3 11

1 12

78

79

78

76

12

12

Other mobile

Wii

PS3

Other mobile PS3

iPhone/iTouch 74

9 8 81

9 8 80

3

4%

97

3 97

3 97

3 97

4 96

4 96

96

4

Streams vs downloads

Radio requests (all streams)

Mac

86

86

85

85

86

87

87

iPhone/iTouch Mac

PC

Jan 10

Dec 09

Nov 09

Oct 09

Sep 09

Aug 09

Jul 09

Jan 10

Dec 09

Nov 09

Oct 09

Sep 09

Aug 09

Jul 09

Jan 10

Dec 09

Nov 09

Oct 09

Sep 09

Aug 09

Jul 09

PC

Download requests Stream requests

NB: There are currently issues with measuring iPhone iPlayer data Audio podcast requests are not included here since they are not available until after the publishing date for this pack.

Please refer to slide 4 for guide footnotes

14

Requests by on­demand catch­up vs live simulcast – Jan 2010 On­demand (catch­up) requests for programmes continued to dominate TV viewing via BBC iPlayer in January. For radio programmes online, live listening requests increased again by +2 points to make up 74%.

TV Requests 5%

95%

6%

94%

2%

98%

* 4%

96%

7%

93%

Radio requests 8%

92%

8%

68%

67%

69%

72%

72%

74%

34%

32%

33%

31%

28%

28%

26%

92%

Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10

Simulcast On­demand

* There were technical problems measuring some simulcast streams in September and October Please refer to slide 4 for guide footnotes

66%

Jul­09 Aug­09 Sep­09 Oct­09 Nov­09 Dec­09 Jan­10

Simulcast On­demand

15

BBC iPlayer – use for TV by time of day, January 2010 The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Note: each line has a very different scale (see peaks)

Internet and TV usage patterns by time of day (scales adjusted for comparison) TV viewers

Please refer to slide 4 for guide footnotes

Sources– TV (aged 4+) from BARB Jan 10, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 iStats See footnotes on slide 17 for more detail

05 :0 0

04 :0 0

03 :0 0

01 :0 0 02 :0 0

00 :0 0

TV peak – 28.4 million

22 :0 0

21 :0 0

20 :0 0

19 :0 0

17 :0 0 18 :0 0

16 :0 0

15 :0 0

14 :0 0

13 :0 0

Internet peak – 28.9 million

12 :0 0

11 :0 0

09 :0 0 10 :0 0

08 :0 0

07 :0 0

06 :0 0

Internet users (any website)

23 :0 0

iPlayer peak – 201,000

BBC iPlayer TV requests

16

BBC iPlayer – use for radio by time of day, January 2010 The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in­between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Note: each line has a very different scale (see peaks)

Internet and radio usage patterns by time of day (scales adjusted for comparison)

iPlayer peak – 94,000

Radio peak ­ 14 million

Internet peak – 28.9 million Radio listeners BBC iPlayer requests for radio

Please refer to slide 4 for guide footnotes

Sources ­ radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Jan 10, iPlayer Jan 10 BBC iStats See footnotes on slide 17 for more detail

05 :0 0

04 :0 0

03 :0 0

02 :0 0

01 :0 0

23 :0 0 00 :0 0

22 :0 0

21 :0 0

20 :0 0

19 :0 0

18 :0 0

17 :0 0

16 :0 0

15 :0 0

14 :0 0

13 :0 0

11 :0 0 12 :0 0

10 :0 0

09 :0 0

08 :0 0

07 :0 0

06 :0 0

Internet users (any website)

17

BBC iPlayer use by demographic Use of BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of BBC iPlayer has stabilised for gender, and remains strongly under­55.

100% 80%

100%

31

37

41

41

43

42

44

41

Women 70

63

59

59

57

58

56

59

20%

20

39

43

Men

60%

16

17

16

15

14

42

41

39

41

42

40

55+ 35-54

40% 15-34 20%

0%

38

38

41

43

45

JanMar

AprJun

JulSep

OctDec

JanMar

43

43

46

AprJun

JulSep

OctNov

0%

JanMar

AprJun

JulSep

OctDec

JanMar

AprJun

JulSep

OctNov

Age

Gender 15 55+

Women

16

80%

60% 40%

21

42

48

52

23

Users of BBC All broadband iPlayer on PC users Please refer to slide 4 for guide footnotes

36

34

30

32

All TV viewers

All radio listeners

42 41

Men 52

34

51

35-54

58

36

15-34 48

All TV viewers

49

All radio listeners

43

37

Users of BBC All broadband iPlayer on PC users

User profiles ­ TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults

18

Glossary Stream – click to play instantly Download – save to your computer to play later

We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online BBC iPlayer service

So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry­standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme

We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch­up / on­demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio Special footnotes for slides 14­15 TV data – BARB average audience, live overnights, by hour, 01­31 Dec 09, all individuals aged 4+, Total TV Radio data ­ RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations BBC iPlayer ­ average requests over 01­31 December 09, by hour, all programmes, stream & downloading, live & on­demand, UK only Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes