Volume 13 Issue 8 FEBRUARY 2017 `150
Visionary Budget, Vibrant Manufacturing!
Budget to boost Make in India Age of Artificial Intelligence February 2017
Welcome new India in 2020
IMTEX 2017 POST SHOW REPORT
Efficient Inventory 1 Management www.martupdate.com
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8foreword Volume 13 4Issue 8 4February 2017 Annual Subscription `1800 4Member INS Publisher & Managing Editor
Hari Shanker
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CEO & Associate Editor
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MART Editorial Advisory Board Manoj Kabre
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Harish Pant
Quality Consultant & Trainer
Managing Director Hampson Aerospace
P S Satish
Venkitachalam V
Consultant & Trainer, SIS
Director EFENP Automation
MART Editorial Council 4A S Shetty, Chief Executive, Sedvik Industries 4Laxmikant Bhakre, Director, Deven Infotech 4S M Dangi, Marketing Consultant 4Surendra Kumar, Chief Executive, Pitech Services 4J R Mahajan, Industry Consultant 4Rajesh Angadi, IT & IETS
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Real world@ Old Lathe! Hi Readers, With a footfall of more than 75000 visitors, `20000 Crores of business generated as orders and enquiries, IMTMA’s flagship exhibition IMTEX and Tooltech came to an end on 1st of February 2017. Additive Manufacturing, IoT, Industry 4.0, Internet & Mobile driven solutions were adapted by most of the exhibitors, be it MNCs or Indian SMEs which clearly shows where Indian manufacturing is going towards, in the future. Milind Kelkar & Mohini Kelkar, from Aurangabad based Grind Master bagged this year’s IMTMA-Premier Outstanding Entrepreneur Award in memory of Vinod Doshi. We are sure more accolades in national as well as international arenas are waiting for the Entrepreneur couple for their ongoing inspirational professional journey. MART spoke to several visitors as well as exhibitors, and the feedback was very encouraging this time. With an increase in serious business visitors compared to last couple of editions, most of the exhibitors shared their promising experiences. Keeping the focus on emerging engineer’s, student centric programmes such as i2 Academia Pavilion and Connect, evoked good response. Some of the students complained about old setlines of education followed by most of the engineering colleges, the lack of real world experience made them alien in front of new age CNC Machines compared to the old age lathe from their practical labs. It is high time for all stake holders in the academia to become responsible towards the future of our country, ensuring evolving lakhs of engineers every year are ready for future manufacturing. Mr. Harish Pant, Managing Director of Hampson Aerospace is a known face in the industry not just for his professional achievements, but also for the contributions towards handholding the budding engineers, collaborations with policy makers, industry bodies towards a Smart Manufacturing India. On an exclusive talk with Team MART, he spoke about his Vision 2020, and we are publishing excerpts from our discussion in our Let’s Talk. In this edition of MART, we are featuring our cover story on the recent union budget presented by FM Arun Jaitley, with feedbacks from industry experts, along with our regular contents. The success of MART depends on one of its core ideology – Change with need and time! Our team of industry experts, in the Editorial Advisory Board ensures we follow that. It is our privilege to welcome three eminent personalities strengthening our EAB –Dr. U Chandrasekhar, Scientist & Pro Vice Chancellor, Veltech University, Mr. Harish Pant, Managing Director, Hampson Aerospace and Mr. V Venkatachalam, Director, EFENP Automation, to drive us closer towards our Goal 2020. I take leave from you to prepare another informative edition of MART, and look forward to your feedbacks. Signing off,
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CONTENTS Visionary Budget Vibrant Manufacturing! 4 Will the Government’s Vision be Implemented? 4 Budget to boost Make in India
C OV ER ST ORY 10 18 special feature Government Initiaves for better India?
Age of Artificial Intelligence
industry update 20
Smart Solutions for a Better Tomorrow
24 special feature
IMTEX 2017: A Platform for Path Breaking Technology
34 MART FEATURE
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C OLUMN Corporate Social Responsibility
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Manufacturing Excellence
52
Talent Management
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lear ning c urv e
CUTTING E D GE
70 72 74 76 78
60 62 66 68
Job Satisfaction, It’s in You! Presenting Diligence at SIAT 2017 Cutting Edge Tech Update
Industry Focus Pre Event Report Innovations Announcements MART Update
2 8 LE T ’S TA L K Harish Pant February 2017
Managing Director, Hampson Aerospace
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Cover Story
Arnab Mondal arnab@martinfotech.in
Visionary Budget, Vibrant Manufacturing! The clarion of ‘Make in India’ laid the foundation for growth in Manufacturing. The sector has witnessed increased inflow of FDI since then; the sector is expecting more conducive tax structure and ‘Ease of Doing Business’ with the roll out of GST soon. Meanwhile, as a catalyst, the Union Budget 2017 has features in store for the manufacturing sector to provide it right impetus for continuous growth.
At the recent Vibrant Gujarat Summit, Prime Minister Narendra Modi announced India’s rise to be the sixth-largest manufacturing nation in the world, as opposed to being the ninth largest at the time when ‘Make in India’ programme was launched, back in 2014. The government has set an ambitious target of increasing the manufacturing output from 16 per cent to 25 per cent of the GDP by 2025, which means a promising future for the manufacturing sector in India. Gross domestic product (GDP) from manufacturing in India decreased to Rs 4,84,150 crore in the third quarter of 201617 from Rs 4,901,64 crore in the second
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quarter. GDP from manufacturing in India averaged Rs 4,13,621 crore from 2011 until 2016, reaching an all-time high of Rs 4,90,833 crore in the first quarter of 201617. This happened due to an enormous push by the government to open up the economy. FDI in Manufacturing FDI in manufacturing has increased from US$ 1.65 billion in 2014 to US$ 18.36 billion in 2016. And the sector has received FDI equity inflow worth US$ 16.13 billion during April-November period of the current fiscal registering 82 per cent growth in FDI inflow as compared to the corresponding period last fiscal when it attracted FDI worth US$ 8.85 billion.
Initiatives have been undertaken to alleviate the business environment from outdated policies and regulations, and to align with parameters of World Bank’s ‘Ease of Doing Business’ index. To promote foreign direct investment, government has put in place an investor-friendly policy, wherein except for a small negative list, most sectors are open for 100 per cent FDI under the automatic route. “Further, the policy on FDI is reviewed on an ongoing basis, to ensure that India remains attractive and investor friendly destination,” Commerce and Industry Minister Smt. Nirmala Sitharaman said in recently in the Rajya Sabha. The foreign direct investment (FDI) limit has
February 2017
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The Union Budget 2017-18 provides some much-needed impetus to Manufacturing and Make in India initiatives. Particularly, our startups & small scale industries will benefit much from new announcements like profit exemption for startups for 3 out of 7 years, the abolishment of FIPB and lower taxation rate for companies with turnover less than 50 cr. Interestingly, there is a welcome increase in the investment for infrastructure under Make in India programme. All of this will also be supported by measures to increase the capability & skills of over 35 million youths through skill development & vocational training schemes – Sankalp and Strive. I’m very hopeful that these measures along with the recent demonetization drive will provide an impetus to progress and help accomplish goals for manufacturing contribution to our GDP sooner.
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Vineet Seth Managing Director (Asia, South East Asia), Mastercam
been increased in 15 sectors and a single reference document for all FDI has boosted investor confidence. A rapidly growing consumer base holds out the promise of mega investments. GST Another proposed reform, in line with ‘Make in India’, is the implementation of Goods & Service Tax (GST). The introduction of GST is much anticipated, as it is expected to ease the task of estimating and filing taxes for businesses. GST will transform India into a single market that will bring in significant competitiveness among manufacturers and traders. The challenges of having multiple warehouses,
state registrations etc. will be done away with, facilitating operational uniformity and optimisation. Also since there will be one single tax subsuming myriads of taxes in practice currently, the predictability and ease of doing business will increase. Undoubtedly, this reform has the potential to attract foreign investments further which is essential to realise the dream of ‘Make in India’. Budget Effect on Manufacturing The Union Budget for 2017-18 was tabled in Parliament on 1 February. After demonetization and its consequent impact
on GDP, manufacturing sector has been hoping to generate greater demand through the Budget proposals. In the past couple of years, the Government seems to be focusing on building a long term growth plan for the manufacturing sector by investing resources in infrastructure and rural market development. The finance budget 2017 provides for substantial allocation towards these areas. Several measures have been announced in the Budget 2017-18 to provide impetus to commerce and industry. The key initiatives include: 1. The long standing demand of startups has been accepted and the profit (linked deduction) exemption available to them for
Muthu Sekkar Managing Director, NORD India
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Though the Budget will not directly aid for the manufacturing, but the benefits and considerations done for MSME ‘s and Small scale sectors, textile, Agriculture, both highly labour -intensive will benefit and also support the Make In India program. Special scheme for creating employment in leather and footwear industry, startups exemption on the profits, FDI liberalisation policy should help the Make In India and Manufacturing mission a step nearer. Manufacturing industry, particularly Infra has been one of the key priorities, in my opinion this needs special attention for at least an decade. GST- always I mention as one pill to cure many diseases will create an even level playing field for manufacturers, also many hassles such as various forms, time delay, transport time, paperwork, multi tax layer, Evasion, inventory, input tax credit, etc. will be addressed and certainly boost the revenues for Government and for manufacturers will benefit from the cascading tax, high logistics and fragmented markets and increased protection from imports as GST provides for appropriate countervailing duty.
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3 years out of 5 years is changed to 3 years out of 7 years. For the purpose of carry forward of losses in respect of start-ups, the condition of continuous holding of 51per cent of voting rights has been relaxed subject to the condition that the holding of the original promoter/promoters continues.
Sunil Khanna President & Managing Director Vertiv India
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We believe that the government has focused on creating an inclusive budget for a transparently governed country. It’s refreshing to see the government calling out digital economy as one of the major areas of focus as this will bring in a more transparent administration, enhancing finances for everyone. The move to incentivize merchants with rebates will accelerate the adoption of mobile and digital payment systems in India thus increasing the scope of financial services to the underbanked. I personally believe that this budget holds a lot of promise for skilling the youth in the country. This is something that various industry bodies including the CII, have always advocated. The fulfilment of the Bharat Net scheme along with schemes tailored for the MSME sector will help contribute to a viable and healthy start-up ecosystem. The provision to support NABARD in digitizing 63,000 primary agrooperatives is a healthy move in order to penetrate rural sectors to achieve its goal of a Digital India. Considering the power deficit situation in the country, the proposal to feed 7000 railway stations with solar energy will help in reducing dependence on conventional energy sources. The almost 1/3rd increase in resource allocation towards Integrated Power Development Scheme and Deen Dayal Upadhyaya Gram JyotiYojna (from INR. 7874cr to INR. 10635cr) is also a step in the positive direction
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2. Further liberalisation of FDI policy is under consideration and the Foreign Investment Promotion Board (FIPB) to be abolished in 2017-18. 3. In order to make MSME companies more viable, income tax for companies with annual turnover up to Rs. 50 crore is reduced to 25 per cent. About 96 per cent of companies will get this benefit of lower taxation. This will make our MSME sector more competitive as compared to large companies. 4. MAT credit is allowed to be carried forward up to a period of 15 years instead of 10 years at present. 5. For creating an eco-system to make India a global hub for electronics manufacturing a provision of Rs. 745 crores in 2017-18 in incentive schemes like M-SIPS and EDF. The incentives and allocation has been exponentially increased following the increase in number of investment proposals. 6. Inverted duty has been rectified in several products in the chemicals & petrochemicals, textiles, metals, renewable energy sectors. Duty changes to improve domestic manufacturing of medical devices, those used for digital transactions and capital goods have also been announced. 7. Infrastructure – a key pillar under the ‘Make in India’ programme has been strengthened with a large budgetary allocation. The total allocation for infrastructure development in 2017-18 stands at Rs. 3,96,135 crores. A specific programme for development of multi-modal logistics parks, together with multi modal transport facilities, to be drawn up and implemented. 8. Modernisation and upgradation of identified corridor, railway lines of 3,500 kms will be commissioned, 25 stations are expected to be awarded for station
redevelopment and 500 stations will be made differently abled friendly by providing lifts and escalators during 2017-18. These provide large opportunities under the Make in India initiative 9. Initiatives in Skill Development provide essential support for the ‘Make in India’ sectors to thrive. Launch of ‘SANKALP’ scheme to provide market relevant training to 3.5 crore youth and ‘STRIVE’ scheme to improve the quality and market relevance of vocational training. 10. A new and restructured Central scheme with a focus on export infrastructure, namely, Trade Infrastructure for Export Scheme (TIES) will be launched in 2017-18. Misses in the Budget R&D Expenditure Research is the centre of any business around the globe. To empower individual thinking and advancement in innovation the Budget should have extended weighted deduction incentive by another 5 years to develop sectors like defence manufacturing, medical devices manufacturing, automobiles, etc. Tax Reforms Last Budget, Finance Minister made a declaration to decrease the corporate tax rate from 30 per cent to 25 per cent throughout the next four years to enhance India’s global competitiveness. To balance the rate reduction, the administration has as of late set out a road map to eliminate a few tax exemptions and deductions from April 1, 2017. Government should have set out clear implementation guidelines as big projects should be reviewed independently. Safe Harbor Guidelines Central Board of Direct Taxes told safe harbor rules covering areas like auto component manufacturer, IT/ITES and KPO prescribing margins to maintain a strategic distance from a suit. Safe harbor guidelines should have been stretched out for companies manufacturing and exporting products as contract manufacturers for better certainty. CENVAT Credit
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With India being the fifth largest energy consumer in the world, the country needs to make a concerted effort in promoting energy efficiency by reducing its dependence on fossil fuels and curtailing carbon footprints.While access to energy is a basic human right, we need to make it sustainable. Today’s budget gave a clear indication of the government’s focus to achieve ‘sustainable energy for all’, with two of its critical steps; firstly, by providing a boost to rural electrification with a 25% increase in the outlay for key power schemes like Integrated Power Development Scheme and Deen Dayal Upadhyaya Gram Jyoti Yojna. This is expected to fast track the rural electrification drive of the Government, which is now planned to be completed by May 1, 2018. Secondly by strengthening its focus on renewable energy forms with the inflow of another 20 GW in the next fiscal. This however, will require investments in grid management and digitisation of the grid to ensure supply of quality reliable and safe power. It is important to stress that along with rural electrification, it is equally important to provide reliable and quality power which requires investments towards modernisation of the country’s transmission and distribution power networks and use of digitisation in grid management.
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Anil Chaudhry Country President & Managing Director, Schneider Electric India
One of the real difficulties confronted by the manufacturing part directly is an accumulation of CENVAT credit because of inverted duty structure. Accumulation of CENVAT credit keeps on influencing the business, making them uncompetitive and in addition influencing financial viability. The legislature should have lowered the duty on different contributions to redress this issue. Points to Ponder If we need to make India a manufacturing hub we need to compete with China aggressively by creating access to capital at much lower interest rates for export oriented units and facilitating export duty-drawbacks
in an easy and simple manner. Though China continues to dominate the world in manufacturing, its proposition is no longer compelling to companies that are looking to expand their footprint overseas. The government should continue with its anti-dumping duties on import of certain finished capital goods from China, to protect the interest of domestic players from cheap in-bound shipments. India, in fact, has initiated the maximum anti-dumping cases against below-cost imports from China. One top of that Rising labour cost and transition from investment-led growth
to consumption-led growth in China is presenting another opportunity for India. The focus should now be on design-led manufacturing rather than assembly-led manufacturing in India. Overall, the initiatives indicate that any future moves by the government, including the Budget, shall consider a nurturing environment for startups in India to flourish. With proper policies in place, the country’ is expected to rank amongst the world’s top three growth economies and amongst the top three manufacturing destinations by 2020.
P C Sharma CEO & Director, TCIEXPRESS
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We welcome the government’s budget allocation of Rs 39,61,354 crore on infrastructure development and of selected airports in tier 2 & 3 cities has come out as a favorable budget, especially for logistics sector. This will help us widen our market-base and reach out to the remote locations, thereby enhancing our value services to meet the consumer demands in these regions. The focus on infrastructure development in the budget 2017 will accelerate the growth of logistics sector to a larger extent. It will not only help us in providing robust operations to our clients, but will also boost time-definite deliveries, which is a crucial tool for express players. We are also looking forward towards timely implementation of the GST bill, to ease out the operations in the sector.
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February 2017
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Cover Story
Will the Government’s Vision be Implemented?
Established in 1983 as a consultancy firm, Rhino Machines evolved as a full-fledged manufacturer of conventional green sand, pouring and centrifugal casting products in 1991. The company later collaborated with a French organization, Fondac to bring advanced technologies to the market. As MART has a conversation with Mr. Manish Kothari, Managing Director, Rhino Machines Pvt Ltd, he puts forth his views on the recently announced budget by the Government of India. In his discourse, he raises some critical questions that the government needs to address.
Manish Kothari Managing Director, RHINO Machines Pvt Ltd
How Union Budget 2017 will support manufacturing in India? The recent policies of the government, which are continued in the Budget are very much focused on the growth of Manufacturing Sector. The key for the manufacturing sector is to have growth in infrastructure investment from government and push on localization, which is very much evident from the investment growth in Railways, thrust on Defence Made in India, Skill Development, Digitization of Government operations, and increase in transparency. The challenge however will lie in the readiness of the middle level bureaucrats allowing the government in implementing the vision at the top. The faster the middle changes and understands it is for the good for all, the better and faster will be the
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implementation. The seeds are sown for growth of manufacturing in India but will the “middlemen” allow it to happen, is the key question. Somewhere we were looking at appreciating and supporting the existing MSME’s who have gone through all the roughs, ups & downs and are looking to grow further. Which are the major points in this Budget that focuses on Manufacturing Industry? The major point is the recognition of manufacturing sector as the engine of growth. For our country to grow sustainably, a shift from the earlier dependence on service industry is the engine of growth. The thrust on Make in India & Made in India, provisions in the budget to support the same, the thrust in agricultural economy and the support for MSME’s (the 2nd largest GDP contributor after agriculture) are the key
takeaways of the consistent policies of the government. What major changes can be seen after the implementation of GST this year? The ease of doing business definitely should improve with lesser documents, lesser offices and lesser officers. However, for a certain period till the previous year assessments are not completed, the industries will face a challenge of double books and double work. The GST will also do away with lot of unscrupulous businesses, multiple company formations, adjustments and create a healthy business environment for those who wish to do clean and clear business. Once again there will be a big tussle on removing corrupt officials and finding a way to deal with them. They will be the biggest disablers in an enabled environment in the Industry. February 2017
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Cover Story
Budget to Boost Make in India!
Rashmi Ranjan Mohapatra, Managing Director of Kemppi India, has an extensive experience in multiple fields. He worked with Linde and ADOR WELDING and was consultant to the Government of Netherlands-External Affairs Ministry. With the announcement of Budget 2017, infrastructure, transport, labour and defence have received special attention that supports the manufacturing industry. Rashmi Rajan Mohapatra, Managing Director of Kemmpi India talks to MART about his take on the Budget 2017.
Rashmi Ranjan Mohapatra Managing Director, Kemppi India Pvt Ltd
How Union Budget 2017 will support Manufacturing in India? India’s ambitious Make in India programme got a boost with the budget unveiling fresh steps to correct anomalies in the indirect taxes structure to encourage manufacturing in the country. Sectors including information technology hardware, capital goods, defence production, textiles, mineral fuels and mineral oils, chemicals and petrochemicals, paper, paperboard and newsprint, maintenance repair and overhauling (MRO) of aircraft and ship repair will see changes in their customs duties. This will bring down manufacturing and compliance costs, boosting global competitiveness. In many of these cases, inputs attract higher duties than finished goods, making imports more attractive than local manufacture. Customs and excise duty structure plays an important role in incentivising domestic value addition towards Make in India campaign. The changes in indirect taxes will go on to improving competitiveness. Which are the major points in this budget, focusing on the Manufacturing industry? Infrastructure For the infrastructure, 3.96 trillion rupees
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has been allocated for the year 2017-18. Following that is 2.41 trillion rupees for transport sector and 640 billion rupees for investing in national and state highways. Transport To invest 1.31 trillion rupees in railways in 2017/18; budget allocates 550 billion rupees, Dedicated railway safety fund of 1 trillion rupees over next five years, 3,500 kms of railway lines to be commissioned in 2017/18 versus 2,800 km in 2016/17, Airports Authority of India to monetize land around certain Tier 2 airports, to fund airport upgrades Labour Legislative reforms to be undertaken to simplify, rationalise existing labour laws Manufacturing And Trade Government taking steps to make India a global hub for electronics manufacturing, India received more than 250,000 proposals last year with an investment value of 1.26 trillion rupees, Announces new trade infrastructure export scheme. Defence 2017/18 defence expenditure excluding pensions estimated at 2.74 trillion rupees,
Defence capital outlay at 864.88 billion rupees. Plan outlay in all these sectors will help to boost manufacturing in India. What major changes can be seen after the implementation of GST this year? Sticking to its commitment to roll out the goods and services tax (GST) on time, the government will begin its outreach to trade and industry on April 1 to make stakeholders aware of the benefits of the indirect tax reform. The GST Council has finalised its recommendations on almost all issues based on a consensus approach. GST’s tech backbone is also getting ready as per schedule. Indirect taxes in India have driven businesses to restructure and model their supply chain and systems owing to multiplicity of taxes and costs involved. With hopes that the Goods and Services Tax (GST) will see the light of the day, the way India does business will change, forever. The tax revenue mix can change as per the economic condition of the country. In developing countries, indirect taxes comprise a higher share of total taxes; in developed countries, their contribution is significantly lower. February 2017
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special feature
Government Initiatives for Better India
Abhijit Deshmane deshmane.abhijit@gmail.com
THOUGHTFUL, is one word which can be used to describe budget 2017. Aftermath of demonetization and subsequent cash crunch in the system lead to slow down in the economy, manufacturing sector also slowed down, quarterly result of companies were affected (with few exceptions). Finance Minister has tried to curb demonetization effect in this budget.
Government has been supporting manufacturing sector via various schemes and tax concessions, Budgets allocated by finance minister to PKVY, Skill India, Apprentice program and other various schemes testify importance of manufacturing sector. Another major decision which common man cheered about was zero income tax for income up-to Rs 3 lac and tax rate for lowest income slab reduced to 5%, a prudent move. This move will increase disposable income, which will lead to growth. India’s manufacturing sector is stagnant in comparison to its flourishing services sector. Make in India aims to boost investment and industrial production to increase the GDP share of manufacturing from the current 16 percent to 25
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percent. After the launch of Make in India, September 2014, over 250 investment proposals for electronics manufacturing have been received, totaling an investment of Rs1.26 lac crore. Government’s Initiatives As per economic survey of 2016-17 poor infrastructure is preventing India from being cost efficient manufacturing hub. The cost involved in moving goods from the factory to desired destination is more in India than other countries. Government has allocated 4 trillion INR for infrastructure projects in 2017-18 budgets. Spending on energy, rail and road infra will be increased considerably. Another flagship projects is SANKALP, Rs.4,000 crore has been allotted to SANKALP (Skill Acquisition and Knowledge Awareness for
Livelihood Promotion), this program is aimed at providing market-relevant training to 3.5 crore youth across the country. Budgets allocated and step taken to strengthen these programs show that government understands the importance of these programs. Ease Of Doing Business The process of applying for new business has been made online. Initial validity period of Industrial License has been increased to three years from two years. This will give enough time to licensees to procure land and obtain the necessary clearances/approvals from authorities. Form filling and other necessary procedure are put up online, thus reducing the time required. Reduction in paper work is making setting up
new business quicker and easier. Innovation plays important role in growth of nation. Start-up India is all about youth innovating products. Government ‘S Support to Manufacturing Unit Our corporate tax rate was close to 35%, which was the second highest in the world. Reduction in corporate tax to 25 % (for companies with turnover up to 50 crore), 95 % of the companies will benefit from this decision. This will not only help for better tax compliance by companies, it will also make it easier for the tax department to administer appropriate tax collections as well as reduce tax litigation. More importantly companies will be able to expand their business at faster
February 2017
pace which in turn help in job creation. Small manufacturing units were reluctant to enroll apprentice in their facility, because of cost factor. Under Apprentice Protsahan Yojana government has started supporting the manufacturing unit by reimbursing 50 % of stipend paid during first two years of training. Empowering Youth At least 10 million young people enter the country’s workforce every year, but job creation in India has not kept pace with this influx, making rising unemployment a major challenge for the government. By 2020 India is expected to be the youngest population of the world, two third of the population will be eligible for work. In a recent employability skill test across domains only 38.12% were found employable, this percentage is very less compared to other developed and developing nations. Young generation should have the requisite skills, if we want foreign multinational companies to set up manufacturing units in India. Make in India cannot succeed without Skill India. This year government has allocated INR 17,273 crore towards Employment Generation, Skill, and Livelihood. Besides, the ministry will be setting up 100 India International Skills Centres that will conduct advanced courses in foreign languages to help youngsters prepare for jobs. Government understands that mere launching of schemes and allocating budget is not enough to generate awareness among youth about Skill India program, Government has roped
February 2017
in Sachin Tedulkar as face of Skill India. Government’s marketing efforts are also commendable in spreading Skill India program. Divestment & Consolidation It is not government’s business to run a business, government must be facilitators in creating new opportunities. A lot of PSU were formed with intent to provide employment to large un-employed workforce. Some of the critical industries (like steel, energy) were bought under government control. Post liberalization, privation and globalization lot of companies invest in India, government must join hands with these private players. Divestment target for 2017-18 is 725 billion rupees. Divestment is a logical move ahead. If we want GDP to grow at 8 %, manufacturing will have to play an important role. Governments support to manufacturing units, empowering & encouraging youth (including serious marketing & promotion) with requisite skills are all part of strategies to make, Make in India successful. All these programs & initiatives cannot show results overnight, it will take few years to show results. Skilled youth in large number can turn around the economy. With help of government’s focused strategies of empowerment and successful Make in India, I don’t see 8% GDP growth a distant dream! The author Abhijit Deshmane is working as Deputy Manager with Cox and Kings Limited. An MBA in marketing from Mumbai University, Electronics and Telecommunication Engineer he is having more than 7 years of experience in Marketing & Public Relation.
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industry update
Age of Artificial Intelligence
Rajesh Angadi rajeshangadi2013@gmail.com
It’s hard to know what to think about Artificial Intelligence these days. Almost everyone in the industry believes it to be a revolution as deep and as fundamental as the industrial revolution or the birth of the computer. Yet the field seems divided over when we will get to general intelligence and what that will ultimately mean for us. Some believe it will be our greatest invention yet and others that it may lead to our doom.
AI is hot, I mean really hot. VCs love it, pouring in over $1.5B in just the first half of this year. Consumer companies like Google and Facebook also love AI, with notable apps like Newsfeed, Messenger, Google Photos, Gmail and Search leveraging machine learning to improve their relevance. And it’s now spreading into the enterprise, with moves like Salesforce unveiling Einstein, Microsoft’s Cortana / Azure ML, Oracle with Intelligent App Cloud, SAP’s Application Intelligence, and Google with Tensorflow (and their TPUs). Artificial Intelligence (AI) is rapidly becoming the biggest issue on the agenda for many businesses. The current speed of development, the sheer range of possible applications, and the potential impact of
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AI suggest that it’s time for CEOs to pay attention. What is Artificial Intelligence? AI will change the philosophy, practice and management of business. It is beginning to transform businesses and replace even senior management and leadership roles. CEOs must invest the necessary time and attention to understand what AI is and where the opportunities are. Distilling a generally-accepted definition of what qualifies as artificial intelligence (AI) has become a revived topic of debate in recent times. Some have rebranded AI as “cognitive computing” or “machine intelligence”, while others incorrectly
interchange AI with “machine learning”. This is in part because AI is not one technology. It is in fact a broad field constituted of many disciplines, ranging from robotics to machine learning. The ultimate goal of AI, most of us affirm, is to build machines capable of performing tasks and cognitive functions that are otherwise only within the scope of human intelligence. In order to get there, machines must be able to learn these capabilities automatically instead of having each of them be explicitly programmed end-to-end. It’s amazing how much progress the field of AI has achieved over the last 10 years, ranging from self-driving cars to speech recognition and synthesis. Against this backdrop, AI has become a topic of conversation in more and more companies and households who have come to see AI February 2017
as a technology that isn’t another 20 years away, but as something that is impacting their lives today. Indeed, the popular press reports on AI almost everyday and technology giants, one by one, articulate their significant long-term AI strategies. AI will impact the entire economy, actors in these conversations represent the entire distribution of intents, levels of understanding and degrees of experience with building or using AI systems. The pace of AI development has caught most unaware. Large scale investment is being made by companies like Google, IBM, Microsoft, Uber and Baidu. In some cases, firms are literally “betting the ranch” on AI. We might soon see anything from robot lawyers to ultra-intelligent mobile personal assistants. Many firms are looking at relatively narrow deployments to automate rule-based decision making and predict future demand and customer behavior from accumulated data. Others are looking at much broader uses such as intelligent HR, finance and legal advisors and real-time data analytics of live transactions. Perhaps some of the most extreme applications include the creation of “human free” automated businesses where
everything from strategy to operational processes are embedded “in the system”. These so-called “distributed autonomous organizations” could become increasingly common. They are already being used to manage millions of transactions - e.g. the automated dispute resolution systems in online auction platforms. AI is already being deployed to automate clerical, manual and semi-skilled labour and is now supporting and replacing professionals in domains such as engineering, medicine, legal, and accountancy. If you are building an AI-First application, you need to follow the data and you need a lot of data so you would likely gravitate towards integrating with big platforms (as in big companies with customers) that have APIs to pull data from. There’s so much valuable data in a CRM system, but five years ago, pretty much no one was applying machine learning to this data to improve sales. The data was, and still is for many companies, untapped. There’s got to be more to CRM than basic data entry and reporting, right? If we could apply machine learning, and if it worked, it could drive more revenue for companies. So naturally, we (Infer) went after CRM (Salesforce, Dynamics, SAP C4C), along with the marketing
automation platforms (Marketo, Eloqua, Pardot, HubSpot) and even custom sales and marketing databases (via REST APIs). We helped usher a new category around Predictive Sales and Marketing. Now, with machine learning infrastructure in the open with flowing (and free) documentation, how-to guides, online courses, open source libraries, cloud services, etc. machine learning is being democratized. Anyone can model data. Some do it better than others, especially those with more infrastructure (for deep learning and huge data sets) and a better understanding of the algorithms and the underlying data. You may occasionally get pretty close with off-the-shelf approaches, but it’s almost always better to optimize for a particular problem. By doing so, you’ll not only squeeze out better or slightly better performance, but the understanding you gain from going deep will help you generalize and handle new data inputs better which is key for knowing how to explain, fix, tweak and train the model over time to maintain or improve performance. It’s very important to understand where the user needs their predictions and this may not be in just one system, but many. We had to provide open APIs and build direct
Artificial Intelligence is not one technology, it is in fact a broad field constituted of many disciplines, ranging from robotics to machine learning. The ultimate goal of AI, most of us affirm, is to build machines capable of performing tasks and cognitive functions that are otherwise only within the scope of human intelligence.
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A key driver behind machine learning is the rise of big data. In 1992 we collectively produced 100 GB of data per day, by 2018 we will be producing 50,000 GB of data per second. Data is permeating into every aspect of life and there is too much out there for any person, or any group of people, to be able to parse. Machine learning is helping us organize and make sense of these mountains of data.
integrations for Marketo, Eloqua, Salesforce, Microsoft Dynamics, HubSpot, Pardot, Google Analytics and Microsoft Power BI. Integrating into these systems is not fun. Each one has it own challenges: how to push predictions into records without locking out users who are editing at the same time; how to pull all the behavioral activity data out to determine when a prospect will be ready to buy (without exceeding the API limits); how to populate predictions across millions of records in minutes not hours; etc. These are hard software and systems problems (99% perspiration). In fact, the integration work likely consumed more time than our modeling work. This is what it means to be truly “predictive everywhere.” Some companies like Salesforce are touting this idea, but it’s closed to their stack. For specific solutions like predictive lead scoring, this falls apart quickly, because most mid-market and enterprise companies run lead scoring in marketing automation systems like Marketo, Eloqua and Hubspot. Let’s think about use cases and making predictive disappear in a product. This is a crucial dimension and a clear sign of a mature AI-First company. There are a lot of early startups selling AI as their product to business users. However, most business
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users don’t want or should want AI they want a solution to a problem. AI is not a solution, but an optimization technique. At Infer, we support three primary applications (or use cases) to help sales and marketing teams: Qualification, Nurturing and Net New. We provide workflows that you can install in your automation systems to leverage our predictive tech and make each of these use cases more intelligent. However, we could position and sell these apps without even mentioning the word predictive because it’s all about the business value. Predictive is core to the value but not what we lead with. Where we are different is in the lengths we go to guide our customers with real-world playbooks, to formulate and vet models that best serve their individual use cases, and to help them establish sticky workflows that drive consistent success. We’ll initially sell customers one application, and hopefully, over time, the depth of our use cases will impress them so much that we’ll cross-sell them into all three apps. This approach has been huge for us. It’s also been a major differentiator we achieved our best-ever competitive win rate this year (despite 2016 being the most competitive) by talking less about predictive. Vendors that are
overdoing the predictive and AI talk are missing the point and don’t realize that data science is a behind-the-scenes optimization. It’s a fun category to be in (certainly helps with engineering recruiting) and it makes for great marketing buzz, but that positioning is not terribly helpful in the later stages of a deal or for driving customer success. Machine Learning The most important subset of AI is machine learning. A field which made big breakthroughs in the latter half of the 20th century but then lay dormant waiting for the processing power of computers to catch up with the demands that machine learning algorithms placed on them. A key driver behind machine learning is the rise of big data. In 1992 we collectively produced 100 GB of data per day, by 2018 we will be producing 50,000 GB of data per second. Data is permeating into every aspect of life and there is too much out there for any person, or any group of people, to be able to parse. Machine learning is helping us organize and make sense of these mountains of data. TensorFlow, a popular library for machine learning, embraces the innovation and community-engagement of open source, but has the support, guidance,
February 2017
and stability of a large corporation. Because of its multitude of strengths, TensorFlow is appropriate for individuals and businesses ranging from startups to companies as large as, well, Google. TensorFlow is currently being used for natural language processing, artificial intelligence, computer vision, and predictive analytics. TensorFlow, open sourced to the public by Google in November 2015, was made to be flexible, efficient, extensible, and portable. Computers of any shape and size can run it, from smartphones all the way up to huge computing clusters. Automated Machine Learning (AutoML) has become a topic of considerable interest over the past year. AutoML is not automated data science. While there is undoubtedly overlap, machine learning is but one of many tools in the data science toolkit, and its use does not actually factor in to all data science tasks. For example, if prediction will be part of a given data science task, machine learning will be a useful component; however, machine learning may not play in to a descriptive analytics task at all. Even for predictive tasks, data science encompasses much more
February 2017
than the actual predictive modeling. Randy Olson (Data Scientist) states that effective machine learning design requires us to: 1. Always tune the hyperparameters for our models 2. Always try out many different models 3. Always explore numerous feature representations for our data Taking all of the above into account, if we consider AutoML to be the tasks of algorithm selection, hyperparameter tuning, iterative modeling, and model assessment, we can start to define what AutoML actually is. Automated machine learning will quietly become an important event in its own right. As deep neural networks, automated machine learning will begin to have far-reaching consequences in ML, AI, and data science, and 2017 will likely be the year this becomes apparent. In the near future, automated machine learning
(AutoML) taking over the machine learning model-building process: once a data set is in a (relatively) clean format, the AutoML system will be able to design and optimize a machine learning pipeline faster than 99% of the humans out there. One long-term trend in AutoML that these systems will become mainstream in the machine learning world. All the methods of automated machine learning are developed to support data scientists, not to replace them. Such methods can free the data scientist from nasty, complicated tasks (like hyperparameter optimization) that can be solved better by machines. But analyzing and drawing conclusions still has to be done by human experts -- and in particular data scientists who know the application domain will remain extremely important. Rajesh Angadi completed his BE, MBA, PMP and is Hadoop Certified. With 22 years of Information Technology experience he worked on projects for Unisys, Intel, Satyam, Microsoft, Ford, Hartford, Compaq, and Princeton.
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SUCCESS story
Smart Solutions for a Better Tomorrow
Ramya Ramakrishnan editor@martinfotech.in
From developing extraordinary products in energy management system to fending for those in need and extending support to achieve social harmony, Elmeasure is an example of a modern organization that retains the value of its roots and sources technologies for the future. Elmeasure has recently shifted their facility into the spacious Bangalore Hardware Park. We at Mart present to you a sneak peek behind the curtain and the details of what makes the clock tick for them.
“Elmeasure” is a humble dream to serve the society for its betterment. The company that began in October 2004 is the brainchild of Mr. Babu T K, a Graduate with electronic background and his associates who started the company with the sole purpose of using their professional skills to improve the society. The company which started with a workforce of only five quickly spun their web across the industry and grew into a strong and integrated organization of more than 300 workers, who co-ordinate systematically to sustain the threshold of the company in the competitive and domestic markets. To add a feather to this cap, Elmeasure has now expanded their capacity by becoming the first company that commenced their new
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office on 3 acres land located in Bangalore Hardware Park. Mr. Babu T K had his ideas crystal clear before laying the foundation of the company, as he said, “We found a lot of drawbacks in the initial stage as India lacked in terms of production, automation which took a long time. The productivity and efficiency count was not accurate in comparison to global manufacturers. We decided to make a product that helps the industry to overcome these limitations.” The Company moved ahead with one agenda, to understand the society and be the change that is needed to shift the paradigms that define it. Mr. Babu T K, who is now the CEO of Elmeasure, had a rich experience while working with
renowned companies like Raman Research Institute, where he was instrumental in developing several optical interferometry controllers under the leadership of capable scientists like Vivek Selvamany and Uday Shankar, Alacrity Electronics and Enercon. This cause of the company was fulfilled due to the unconditional and valuable support of Mr. Sam Cherian who was then managing a professional company in USA and had agreed to back the team. Today Elmeasure is a leading provider of Custom Energy Management Solutions and products. The duo acknowledged and appreciated the immense support of their team who have brought to reality their dream of expansion and supported them to turn it into reality. February 2017
“When we started in 2004 we had one vision that we want a serving society. And for serving society we want to first help our customers. From the inception we concentrated on the energy side. We added a lot of digital input which is never done in the history of metering company, so even at the low cost product we even decided to add IO. So that the low and medium industries can use it to do the automation.”
“Elmeasure is known for the quality of its product and it’s after sales services. We never manufacture a product that we cannot fix and that’s what earns us our reputation in the industry. When it comes to giving back to the society, we want to help more in terms of finance to take care of orphans and school children in their education. Therefore we decided to come and invest our time here rather than asking people to donate money.”
Babu T K CEO, Elmeasure Elmeasure’s new beginning or the new facility is conveniently located near Bangalore airport with new 5 Star hotels and Financial Institutions like banks to be constructed soon in the vicinity. This has made business easier for the associates of the company as they will not have to struggle through the city’s traffic for hours to reach the office location. The company has constructed a luxurious 60,000 Sq ft office for its employees and soon intends to develop a fully automated state of art manufacturing unit on the two acre, to increase the efficiency of the manufacturing sector of the company. The new facility that contains 250 employees presently has the potential capacity to produce a varied combination of over 1 lakh meters ranging from Digital Meters, Prepaid Meters, ACCL’s etc. The essence of the company lies with its
Sam Cherian Chairman, Elmeasure capacity to adapt to the market environment and cater to the existing and changing needs of its clientele which is widely spread over textile, aviation, energy management sectors. The company is armed with about 300+ man years of expertise across energy segment, industrial electronic products, BEMS and in-house hardware, firmware and software departments that serve the internal and external application development. Mr. Sam Cherian states an emotional quotient he has with his employees, “There has been no attritions over all these years, we started with the same group of people who are now leading from the front, the family culture is bound at our hearts more than the employment.” The versatility of the company is supported by up gradations in platform every 2 years and a dedicated Research and Development
Team and that is instrumental in improvising existing product line as well as devising new products that are cheap to avail but powerful enough to serve the purpose. The secret behind their contribution is given to us by their very own employee Mrs. Varsha Mukti working as a software developer for Elmeasure, “ We are not missing our college days as our team is like our family, the team members and managers are friendly and make sure we are comfortable working here.” The employees are provided with free and relaxed college environment where they meet up for coffee and discuss new ideas which are supported by the planned brainstorming and training sessions provided to them. The fresh minds have culminated great ideas as Elmeasure is all set to now release its 4th generations of products this financial year.
Elmeasure has now expanded their capacity by becoming the first company that commenced their new office on 3 acres land located in Bangalore Hardware Park
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The company is involved in developing extraordinary products in energy management and taking small steps towards making the world a greener and better place to live in
Mr. Ubayathulla Ahamed, who supervises the R&D team at Elmeasure further elaborated on the company’s idea of venturing into new segments of products every year. The current year the company has been working on the building segment of ACCL and concentrating on textile productivity monitoring that also helps to compare the productivity and the energy consumed for the same. The company protects and nurtures its employees like one of its own by providing them with healthy and nutria-rich lunch and snacks, transportation facilities and special incentives for people who refrain from addictive habits like smoking and drinking.
Elmeasure’s friendly and co-operative working environment has encouraged its employees to put in 100% of efforts to make the company a success in all aspects. Mr. Sam Cherian firmly believes in a healthy balance between family and work life and hence discourages the employees from taking unnecessary work load. The company is involved in developing extraordinary products in energy management and taking small steps towards making the world a greener and better place to live in. For the first time in Indian market, Elmeasure has introduced innovative products like Multi Channel Load
Manager, Smart IO, Prepaid Energy Meters, SMS Gateways and Inducting Automation and Digitalization. The company also manufactures multiple wired and wireless architecture designs that are built on classical MSP430 to arm Cortex M4 based SOCs. Elmeasure today has the best network placed in all metro cities across India. The secret to its market dominance lies with its values that have been embed in the foundation of the company. The trustworthy quality and valuable services- specially the after sales services has earned Elmeasure a special place in domestic and foreign
Just more than CSR Activity! The technocrats were eager to contribute to the society and to serve the social causes they believe in. Elmeasure since inception was involved in multiple CSR activities. Mr. Sam Cherian followed the footsteps of his father who is active in social work. He, along with Mr. Babu T K incorporated these values and an ideology of giving more in the organization and decided to work for the society. Their passion for social work and empathy towards people in distress kindled the fire that drove the team. Unlike multiple companies who sorted CSR as just another activity for the goodwill of
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their organization, Elmeasure has taken these activities and integrated them as a part of the company and its mission to serve for the less privileged citizens of our country. The company manages their own fund i.e. it is not dependent on a third party to carry out the function for them thus increasing their actual involvement and interaction to intercept the ground reality. Elmeasure runs two schools in Coimbatore which offer fully subsidized education and free education to 70 underprivileged students and two schools in the North-Eastern state of Manipur which already has 20-40 children
who have enrolled and resumed their education. They also operate an orphanage in Hyderabad and Rajasthan which accommodates the children of gypsy community who are abandoned to survive their faith. The company has also been instrumental in providing livelihood to multiple people in Chhattisgarh and Nagaland by providing them with livestock and other necessities required for grooming them. The commendable values uphold the mindset of the company which is an unconventional mix of sustainable developments that benefit all.
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markets alike. We had an opportunity to speak with one of the most esteemed employees of Elmeasure, Mr. Praveen T L who manages the Marketing and has been associated with the company since its inception. He speaks about the humongous market share that Elmeasure has managed to capture for the last 12 years and the rigorous marketing and sales activities using tools such as advertising digital and media activities. In his own words “The management team is very upfront and provides us with independent working environment, your work is appreciated, based on which we bring out new ideas to develop our customer relations and providing quick service to retain our customer trust and satisfaction.” The strong moral and professional values are the crux of the company. From developing extraordinary products in energy management system to fending for those in need and extending support to achieve social harmony, Elmeasure is an example of
a modern organization that retains the value of its roots and sources technologies for the future. Elmeasure has its global presence in over 36 countries that include Japan, to whom the company exports maximum quantity of products, Malaysia, Africa, North America and conducts OEMs in Europe solely depending on the goodwill and positive word of mouth from the satisfied partners in the region. The organization is slowly spreading its dominance in Indian subcontinent too as it sets firm foot in the North-Eastern Region of India. One of its most successful projects is in IIT Kanpur, where Elmeasure supplied close to 1000 meters to campus apartments with Wi-Fi connections that can control the basic functioning of the flats like electricity control system and water management system. Elmeasure India Pvt Ltd received “The Fastest Growing manufacturing Company” award in the Electricals and Electronics Sector by IPF Industrial Excellence Awards
and stood as a Runner Up under the category, Best SME Manufacturing: Rs 5-50 Cr Segment in Small Business Enterprise Awards 2016. Mr. Babu T K has been conferred with prestigious awards, a couple of them being, Rashtriya Udyog Ratan Award by Indian Organisation for Business Research & Development - IOBRD in the year 2007 and Nobel India Award by Economic Growth Society India in the same year. Statistics show that the company has marked a significant growth of 30% per annum in domestic and 20% per annum in the international markets. The total turnover of the company last year was approximately 45 Cr and aspires to close down on 60 Cr this financial year and grow over 100 Cr in the next 18 months. As rightly said by Mr. A.P.J Abdul Kalam: “If four things are followed - having a great aim, acquiring knowledge, hard work, and perseverance - then anything can be achieved.”
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let’s talk
Welcome
new India in
2020
Anticipating the future forms and frame work for the course of action that one carries in the present and with the slew of technology driving right in the industry, the resultant development has been overwhelming. Even so, the process of innovating and developing should never be stopped. What kind of approach one needs to have while striving for development, is the sole question that we need to address before taking a step. The external factors such as, opportunities, government initiatives, education etc plays a major role in the final results of a research. Harish Pant, Managing Director of Hampson Industries Pvt Ltd, in a conversation with MART, talks about how the technology has ushered as a boon for the manufacturing industry and how the industry is preparing itself with the innovations that are future ready.
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is critical to create “newInnovation products and services which fuels growth in manufacturing. Per Global Innovation Index (WIPO, 2014) India ranks 76th among the 143 countries and hence requires massive policy intervention to establish structures, knowledge and education, skill sets and processes to be top 5 innovative countries in the world.
India is referred to as the fastest growing economy in the world today. What is your viewpoint on current Indian Manufacturing Industry in terms of economy and technology? India’s Age of Compounding growth will take it to a $5 trillion economy by year 2025 as per various projections by government and other agencies. This economic growth offers huge opportunity for Indian manufacturing industries. Indian government aims to increase manufacturing contribution to GDP from present 19% of GDP to 25% by year 2025. India’s whole business ecosystem is being transformed through specific policy measures and budgetary support by government for a quantum growth in manufacturing. Recently, government has allocated Rs. 2.21 lakh crore for infrastructure sector in the Budget 2017 and aggressively pursuing policy interventions like GST rollout, startup India, make in India, Skill Development, cash less economy, tax benefits for MSME, ease of doing business
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”
etc. to name a few. These measures will significantly debottleneck various supply chain and logistics impediments being faced by various industries at present and projected to reduce logistics costs to 9% from 14 % of GDP. However, India contributes to just 2% to global manufacturing output presently. Indian manufacturing is characterized by MSME’s which employs more than 90% workforce. These entities have very limited resources, capabilities and competence and work mostly on “Make to Print”. They compete mostly on cost advantage rather than with the strength of excellence in quality and delivery or on the bleeding edge of innovation or unique value preposition. They also mainly cater to local market in their niche sectors and market segments. If India wants to be a major player in the manufacturing globally, Innovation is critical to create new products and services which fuels growth in manufacturing. We have a long way to go. As per Global Innovation Index (WIPO, 2014) India ranks 76th among
the 143 countries and hence requires massive policy intervention to establish structures, knowledge and education, skill sets and processes to be top 5 innovative countries in the world. The multiple challenges of business growth amidst VUCA world and a demographics of the most digital native citizens in the world with beautiful diversity of every hue, poses humungous opportunity and equal measures of challenges. Leaders of these initiatives will have capacity and depth to solve world’s problems and citizens would have transformative qualities to collaborate and co create! What according to you is the most revolutionary concept that is driving the industry? It’s difficult to zero down on a most revolutionary concept across all industries other than a broad spectrum of digitization and technology which is changing how we live, share and work and also realization that if our actions have negative social, www.martupdate.com
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environmental and economic impacts (SEE Impacts), it will not be sustainable. Repeat cognitive human jobs will be progressively taken over by technology! Few pointers below to provide further perspective concerning industries: 1. Industries are increasingly realizing that we live in a connected world and where its disjointed, it’s being disrupted 2. Businesses now scale up exponentially with the platform and enabling technologies 3. Value creation is becoming seamless and circular economy requires increasing commitment to sustainability like Paris COP 21 commitment 4. Future manufacturing is bracing itself with Machine learning, IOT, Sensor networks, Deep data analytics, Virtual Reality, artificial Reality etc. and achieving unprecedented production flexibility and creation of evermore customized and smarter products. 5. A new level of digitization, automation, and integration within an enterprise and many new areas of technical and software innovations are underway. 6. Entrepreneurship is the driving force to create thousands of startups in India and it is also bringing a culture of innovation and mindset change throughout the country. 7. We are moving to an era when learning, experience and earning need to happen simultaneously as this is the most effective and relevant way to create desired socioeconomic impact. In a linear connect of learning, experience and earning there is a huge irrelevance and fall through. This also
solves perennial problem of who pays for talent readiness – academia, industry or students 8. Now knowledge need to be embedded in experience not the experience added to heavy content of theoretical knowledge. This necessitates very close association between academia and industries. 9. Aerospace and Defense, Electronics, Mobility and health care equipment offer huge opportunities for manufacturing growth but require a very high level of manufacturing capabilities and upfront investment in downstream and upstream processes. With the rapid growth in technology, which is the finest of the innovations and how well do you think it is being accepted by the industry? Now horizontal innovations across sectors are creating unprecedented disruptions rather than vertical innovations specific to a sector. We will increasingly see one innovation impacting many sectors of economy simultaneously. By the time we realize and accept, its late in the game as world has already moved on to the next! Few examples to illustrate further Mobility Autonomous Vehicles, App operated taxi services, Electric and hybrid vehicles, ever connected cars etc. are changing the very concept of ownership, marketing, manufacturing, driving and service of the entire mobility. Additive manufacturing advancements are expected to further revolutionize product design and customization of products. E.g. GE’s latest
ceramic additive printing for aero engines is expected to reduce weight of the engine by one third while having massive thermal resistance properties with consequent performance in all aspects of engine performance. Personal mobility prototype by Airbus by 2017 is the next! We can expect mass adaption of new technologies in mobility as positive impacts will far outweigh the economic consideration hence duly subsidized and supported by government policies and subsidies. Digital natives are waiting for this new world. Energy The recent price of solar energy is Rs. 2.95 per kw and hence cheaper than other energy sources. We can expect most of the polluting thermal and nuclear power plants to be closed and we ushering in a new ways of energy consumption, storage and usage leading to new devices and equipment and their manufacturing. Gigantic equipment will be a thing of past. IT and Telecommunication We are not very far from 6G Satellite connected world full of IOT and sensors and embedded intelligence as costs falls exponentially. Deep learning and machine learning will increasingly make products and services hugely reliable needing less human interventions. Low cost 4G availability throughout the country to the world highest number of digital natives in India, if engaged constructively and with right resources, will trigger many unprecedented innovations and help solve many challenges.
4G and 5G telecom supported with ever smarter and cheaper mobile devices will lead to keep increasing the pace of change. Deep learning and machine learning will increasingly make products and services hugely reliable needing less human interventions.
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The recent price of solar energy is Rs. 2.95 per and hence cheaper than other energy will lead to some of the old Thermal and nuclear plants to be closed. This will lead to new ways of energy consumption, storage, usage, devices and manufacturing. Mass manufacturing of all the equipment, cells, structures, capacitors and batteries etc will find place instead of massive thermal and nuclear gigantic plants.
Health
• Digital Manufacturing
Research being done in India to make low cost equipment has been very success winning laurels throughout the world. IT, Telecommunication and robotics are making high quality health care available to masses. Future advancement in technologies will help to move health care out of hospital and at home thus bringing health care cost down further.
The world is shrinking and with high networking technology that is catalyzing the globalization, the notions such as privacy or security have become vulnerable. What’s your take on that?
Space India’s successful launch of a world record 104 satellite in one launch, at the lowest cost, paves the way for many further possibilities in our infinite space, defense, telecommunication agriculture, emergency control, defense, telecommunications etc. We have one of the finest manufacturing industries in the world which support these initiatives and this strength can be exploited for aerospace and other high tech industries. SMEs are considered to be the building blocks of industries. What kind of future do you foresee for the SMEs? Tiers structure of supply chain is going to be hugely disrupted. Future businesses will operate through platforms enabled with technology. SME’s will find it difficult to survive unless they innovate products and services unique to their business or quickly scale up to build and operate a platform. The Future Factories will have to be adaptive and flexible and hence will require: • The Internet of Things on the Plant Floor • 3D Printing and Emerging Production Technologies
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Free network, technologies and related services come with access to the live stream data by the provider. Human endowments such as discern and choice, control and restrain, business ethics and values are even more important to differentiate. We need to be in watch that those boundaries are not crossed. Game of smartening has been ever played and rather being restrictive, it fuels further innovations till it finds a better secure solution. Businesses, government and enforcement agencies have to be in cutting edge to safeguard their assets and information from the expected digital assaults. A clear do’s and don’ts, processes to follow and a well thought off mitigation plan helps to a great extent. Digitization is one of the new trends and we all can see its impact on the world. Be it industry or outside of it, digitization has taken over the conventional means. How do you see it influencing the Indian Industry? India has one of the highest user of mobile phone users and soon going to have pan India 4G inter net connectivity in the entire country which will help immensely in digitization and to be one of the leading digitized country in the world. India needs to urgently deploy the latest
digital technologies to help solve many complex issues in our economy and enable transformation of our country from a meagre contributor to a world leader in manufacturing. There is no other way! In addition, unorganized economy must transcend immediately to organized one for our country to close many leaks and connect disjointed way of working while we invest on new technologies, processes, systems, infrastructure and skills enabled through digital technologies. Cashless economy, GST and many digital drives and policies of the government will kick start India’s transformational journey. We need a culture of trust and competence rather than a culture of avoidance, command and control, manipulation which defines our present Indian way of working – why it should be so difficult to work for an honest enterprise and person to work? The psyche of confrontation needs to be moderated to collaborate and youth engaged in creating a new India. The right mindset and culture is essential to gain full advantage of digitization. We need to create a new ecosystem where entrepreneurship, innovation and creativity thrives rather getting entangled with operational issues. With the entrepreneurship gaining ground and affirmative actions as detailed below, Indian manufacturing is slated to go for a big churn and come out as world leader in their respective domains. Only agile organizations will be able to survive and flourish in the digital world. Talking of quality of education system at
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need a culture of trust “ We and competence rather than a culture of avoidance, command and control, manipulation which defines our present Indian way of working – why it should be so difficult to work for an honest enterprise and person to work? The psyche of confrontation needs to be moderated to collaborate to create a new India.
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the Indian engineering colleges, how well prepared do you think the students are for the engineering manufacturing industry? Learning, experience and earning need to happen simultaneously as this is the most effective way and relevant way to create desired socio -economic impact. In a linear connect of learning, experience and earning, there is a huge irrelevance and fall through. Linear mode of learning, experience and earning cannot catch up with the accelerating change pace. We need to promote a life-long learning based on interest and professional need. Huge difference and miss match in supply and demand for talent and skills leads to many chasing few jobs including over qualified, underqualified and unemployables. We need to create a think take, big data base, analytics and national level plan to streamline these for a longer time horizon. In the interim, academia and Industries have to join hands and work closely to provide requisite training and skills to the
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students to make them job ready. Education for certificate cannot create excellence in manufacturing Industry where one needs to master his knowledge and skill to international levels.
• Be a risk taker – even employees are expected to be entrepreneur now
Educational initiative to promote Entrepreneurship and start-up at Government level like Make-in-India and National skill development initiatives are steps in right direction. We need to do more with the Public Private Partnership.
• Be flexible and adapt quickly
What are your suggestions to the young/ budding entrepreneurs/ industrialists?
• Create environment of open work culture
Change in mind set and approach is critical. In a pervasive connected world of humans and things only positivity and good for all will find sustainable solutions to myriad of challenges being faced by industries and societies across the world. • No one has all the answer is an acknowledged fact now - be open as ideas can come from anywhere. Spot trends, ride and change
• Understanding ever changing business context is crucial
• Innovate aggressively to create futuristic products and services. • Work from the strength of processes, competencies and capabilities
• Cooperate and collaborate across industries to create network of resourcefulness. • Connect and learn to dialogue with across industries, sectors and professions India’s current Education System lacks modernization. What according to you are the necessary changes that academia needs to incorporate to ensure a quality education and exposition of students to practical field work? February 2017
Now knowledge need to be embedded in experience not the experience added to heavy content of theoretical knowledge. This necessitates very close association between academia and industries. Half of the teaching faculties have to come from Industries to help students and other faculty members to gain requisite experience and skill set. Co-development of curriculum and extensive Industry project work will help in developing a comprehensive program for education. Develop network work with other institutes to leverage strength and thus create pool of resources for world class education. All certificate churning institutes must be
February 2017
closed as these are shear waste of resources and time.
as the new and agile start-ups and players quickly move in.
In the pursuit of an advanced technology touched future, what are the issues that the Industry 2020 might witness?
b. Company’s customers base will dramatically change as value preposition changes due to
Based on these insights I am of the view that by 2020, entrepreneurship and India’s digital vision will reach its Zenith and India will reclaim its stature in the world stage. Few examples will provide you with a glimpse of disruptive changes in the offing post GST implementation
• product ownership change as in the case of mobility examples Uber and Ola
a. By year 2020 at least one third companies will close down or hugely impacted due to multiple factors. Many incumbent companies might struggle to change due to technology, mindset, capabilities, reach to market etc.
• disruption in tier supply base (Additive manufacturing) • many products getting redundant and new form of products (electric vehicles) and services coming (tires sold by kilometers). Welcome to new India in year 2020!
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mart feature
IMTEX 2017: A Platform for Path Breaking Technology
Nazia Ali nazia@martinfotech.in
18th edition of South East Asia’s most acclaimed exhibition, IMTEX concluded on 1st of February. With inauguration of new halls, display of newest technology applied products and creation of network across the globe, IMTEX 2017 turned out to be a fine example of globalisation.
The leading platform for Machine Tools industry, IMTEX 2017 concluded with a bang on 1st of February. Creating an effective resonance in the machine tools world, the 18th edition of the expo took place at BIEC coinciding with the 10th anniversary of BIEC. The event was set in 6 different halls with a gross area of 66, 000 square meters and a new 17,500 square metres Exhibition Hall (Hall 4) was inaugurated by Mr. Girish Shankar Secretary (HI), Department of Heavy Industry, Ministry of Heavy Industries & Public Enterprises, Government of India. The exhibition attracted a footfall of 75,440 visitors. Orders worth Rs. 1,670 Cr and
enquiries to the value of Rs. 18,989 Cr were generated during the exhibition. Compared to IMTEX 2015 & Tooltech 2015 the booked orders have shown an increase of 16%, whereas the generated enquiries increased by 21%. For the first time an International Buyer Seller Meet was organized by IMTMA and EEPC (Engineering Export Promotion Council) which saw participation of 57 international buyers from 19 countries. Inaugurated at the hands of honourable Chief Minister of Karnataka, Shri Siddaramaiah, the exhibition was blessed by the presence of Mr. Naushad Forbes,
“We are displaying an internal keyway making machine. This is not a slotting machine but this gives the accuracy of broach and the surface finish of the keyway machine is also very good. This is just a small innovation we have done for the internal keyway because making it is a tricky job.” Anirudha Damle Director, Technogem Engineers
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President CII, as the Guest of Honour. Addressing to the brimming crowd of technocrats, Mr. Naushad Forbes said that the synergy between producers of capital goods and users of capital goods was the key to thriving manufacturing industry and growth. Mr. D.V. Prasad, I.A.S., Additional Chief Secretary, Commerce & Industries Department, Government of Karnataka, and IMTMA officials Mr. Jamshyd N. Godrej, Chairman - Exhibitions, Mr. P G Jadeja, President, Mr. P Ramadas, Vice President also addressed the gathering. Mr. V. Anbu, Director General presided over the inauguration.
“We have lot of new products like Cool flash system and Tool Presetter, it is the new technology that we have. It is basically for the presenting of the tool before it goes to the machining centre so it saves lot of productive time.”
Makarand Dande Managing Director, HAIMER India February 2017
“We have displayed Horizontal Boring machines, 110 spindle which is one of the very few such machines developed in India.We are specialised in giving very high performance Turn Mills.”
“LMW received tremendous response from customers and visitors, it was beyond our expectation. We have been working with a team to provide integrated solution to the market with tooling, milling, CAD, CAM, e-software.”
H S Nikhila Managing Director, PRECITEC
Indraneel Bhattacharya Senior General Manager, LMW
The exhibitors from about 22 countries gathered at the exhibition with an unmatchable zest and range of innovations. Introducing the latest innovations made by Jyoti CNC, Mr. Prakram Jadeja, President of Jyoti CNC said, “The most innovative product that Jyoti has on display is MTX which serves for turning, milling, grinding and lot of other applications which are carried out simultaneously. The machine is capable of manufacturing the most critical parts in aerospace and defence”.
Festo India enlightened on the inside story of the Robot to the enthusiastic visitors, “The movement of robot was done through fluid muscle which is a kind of cylinder, invented and patented by Festo” he said. Explaining the functioning of the technology he said, “The cylinder is more efficient than the normal metal cylinders. As there are no moving parts inside the new cylinder, full force is delivered in the other end, and the operating frequency is also much above than the metal ones”.
Contributing to the massive industry and the continuous progress, Festo had an eye catching product at display. The fully automated human like Robot at Festo Stall attracted huge visitors all the seven days. The stall could be seen crowded by people asking about the creation and taking selfies with the magnificent robot on display.
IMTEX saw revelation of some revolutionary technologies that were highly admired and received well acceptance by the industry. Introducing one such path breaking technology in the world of Measuring and Testing Technology was Blum Novotest. It revealed its latest innovation, ‘surface roughness measuring technology’, at IMTEX 2017. Responding to the great acknowledgement that the technology received, Mr. Venkatesh, Executive Director of Blum Novotest, said, “It is the first time in the history of machine tools that we
Festo is a leader in automation through Pneumatics, and the robot was an example for the high end solutions offered by the company. Sendil Kumar, Manager Didactic,
are showing surface roughness measuring technology in the machine itself. It is a revolutionary innovation and people have generated a lot of interest. They have come and seen the system and they are interested in adapting this technology into their manufacturing processes”. Since 18 years IMTEX has been known for its innovative offerings to the machine tools industry. Following the tradition, many renowned Indian and International giants from the machine tools sector, launched their latest technologies such as Hybrid machines, 3D printing, Industry 4.0, and many more. Adding more to the concept of revolution, we had Grind Master that displayed Universal NANOFISHING Model SMP500X. During our conversation, Mr. Sameer Kelkar, CEO Grind Master said, “IMTEX 2017 has been a great opportunity to showcase the new innovation and development. We are giving live demonstrations of our machines like CenterlessThroughfeedSuperfinisher
Kelkars receive IMTMA Entrepreneur Award Standing for the most durable and remarkable work done in the industry, Premier Outstanding Entrepreneur Award in the memory of Vinod Doshi was given to the most dynamic industrialists who have contributed substantially to the manufacturing industry. The award was won by Mr. Milind Kelkar and Mrs. Mohini Kelkar from Grind Master Machines. Expressing the joy on the occasion, Mrs. Mohini Klekar said, “It feels great to receive the award. We started our company in 1984, practically from a garage and now the company has grown to be a global company with an export share of 60 percent. The journey has been very exciting and full of innovations”. The story doesn’t end here. Grind Master has its establishments in China and Europe as well. The dynamic couple has set new standards in the manufacturing industry and is on the path of continuous developing the technology.
February 2017
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“If you talk about Connector Industry we are one of the pioneers in industry 4.0. We are making our products more compact. There are products like RFID high speed Ethernet connectors because everybody is looking for more bandwidth, more power from the similar connectors, so our focus is to give more and at the same time to make things small.”
“We invested around 20,000 square feet of office space in Pune. The facility will give the possibility to repair sub assemblies spindle, motors, palette changers and all other critical parts at a possible low cost. We plan to expand our man power in the future.”
Mahesh Tyagi Managing Director, HELLER India
Girish Rao CEO & Managing Director, HARTING India
CST600 which is world’s first Universal NANOFINISH Model SMP500X”. “Universal NANOFINISH Model SMP500X is a revolutionary Flexible Smart Machine using Multiple NANOFINISH Technologies for processing a wide range of Automotive Powertrain Components including Crankshafts, Camshafts and Gearbox Shafts”, he added. The following days brought huge enthusiast from industries as well as academia. The exhibitors were not only the renowned industrialists from various sectors but also the engineering students with extreme ideas who presented their projects and posters at the exhibition. Forty academic institutions from across India participated in the i2 Academia Pavilion which included 6 IITs. The best presentations were awarded. Connect included sessions addressed by CEOs of machine tool manufacturing companies. Over 600 students participated in Connect. Thirty-one engineering students participated in the Jagruti programme. It was a practical experience for the students and young engineers who were interested
in building a career in manufacturing to explore the machine tools industry. MART interacted with few of the engineering students from University Visvesvaraya College of Engineering and the students seemed to be quite excited about the event. Rohitfromm UVCE said, “I wasn’t expecting this exhibition to be this good but when I came here I felt technology is still alive in India, especially when I looked into the HMT. It was a great experience”. “I felt good coming to this exhibition. All the machines that we are studying about, we could see their actual working process. This is my first visit to IMTEX and I am having a good time here”, added Darshan Bharat from the same college.The participation of students as exhibitors and visitors implied the thriving future of machine tools industry where the young generation would be taking up the charge to innovate and expand. CONNECT, a special forum for imparting knowledge on machine tool industry for young engineers visiting IMTEX wasorganised from 27th to 31st of January, 2017. The forum thus inaugurated would be a learning platform for the students to acquire practical knowledge from the experts from industry.
Sshetal Jain General Manager, MARKS PRYOR “At IMTEX, we have launched mobile application for our marking machines, which is first of its kind in India. One can download the app from the Playstore and have access to MARKS PRYOR and its services. Robotic Marking Machine is another innovation that we have launched here.”
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The machine tools industry might not be an attractive door to the young engineers but with the initiative taken by IMTMA, the industry will reflect the perks of being a part of it and make the students understand the importance of machine tools industry and how it contributes to the economy of the nation. The excitement and satisfaction could practically be seen in the exhibitors as well as the visitors. This time IMTEX witnessed quality visitors, which was seconded by most of the exhibitors. From the day one to last, MART was able to interact with so many entrepreneurs, sourcing teams, R & D Engineers and large number of students, expressing their satisfaction over the exhibits. The management team of Hyderabad based Microtech Precision Engineering who are into manufacturing defence as well as aerospace compenents visited IMTEX 2017 led by their Managing Director M Dayakar Reddy. According to their Director Navya Reddy they had a great exposure during the exhibition, and expressed her satisfaction about the latest machines exhibited by Jyoti,
Ravindra Kondekar Managing Partner, KCP “KCP has introduced new product that is the Universal Length Measuring machine which is useful for measurement of all types of gadgets. This product is being manufactured by very few people but now KCP has started and hopefully this will serve to Indian industry, supporting the ‘Make in India’ initiative.”
February 2017
February 2017
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“IMTEX as usual is a busy place, new technologies are being displayed. It’s a good experience to meet all the people, customers, colleagues and I wish them all the best. Digital manufacturing is the key word these days and I feel future of manufacturing as well as even simple things like tool setting is going to be linked to the mobile.”
“STAMP IT has been in the manufacturing of dot pin marking machines since 12 years. In this edition of IMTEX, we have taken a step ahead and have become the fourth company in the world to launch completely battery operated cordless machine and the first company to give wifi based portable machine.”
Gautam Ahuja Managing Director, Dormer Tools India
DMG, Mazak etc. Several programmes were held in conjunction with IMTEX 2017. IMTMA and EEPC India with support from the Government of India organised a Reverse Buyer Seller Meet which served as an opportunity to connect with importers from 23 countries. The i2 Academia Pavilion, a special pavilion representing Academic and Research institutions from around 40 institutions including 6 IITs from all over India was held simultaneously. IMTMA has been a companion to the machine tools industry, providing full fledged support and opportunities to the manufacturing industry. Around 1000 exhibitors had their products on display. With the aid of IMTMA, the industry has been able to propel in a progressive direction and the records reveal that the industry has
Kaushik Kale Director, STAMP IT
grown by 45 percent and is aiming to attain a growth of 60 percent in the next few years.
Doshi was presented to Mr. Milind Kelkar
The mighty exhibition was not just a platform for innovations but also a felicitation event, where the innovators were highly acknowledged and appreciated for the introducing new dimensions of technology in the industry. Marshal Machines Pvt Ltd was awarded the FIE Foundation award for its extraordinary innovation, IoTQ, which was inaugurated at the exhibition itself. IoTQ stands for Internet of Things for Quality. Measurement and monitoring, closed loop operations, and interned based two way connectivity with humans- these are the three foundations of IoTQ. Other companies like Surhennig and Macpower were the recipient of the award.
On the occasion, IMTMA released an array
The IMTMA-Premier Outstanding Entrepreneur Award in memory of Vinod
the platform IMTEX will always keep its doors
and Mrs. Mohini Kelkar, from Grind Master.
of publications for the industry, IMTMA Directory of Members 2017, Guide to Indian Machine Tools 2017, Comprehensive Report on Indian Metal Cutting Machine Tools and IMTEX 2017 Exhibition Catalogue. The success of IMTEX 2017 cannot be explained in words. An event that is looked forward by the entire machine tools industry irrespective of nationality of a company, itself paints the picture for IMTEX. The exhibition has promised its return in the year 2019 and the manufacturing industry is preparing itself for the vent. The process of innovating and developing will go on and open to it.
Delightful Encounter at IMTEX 2017 IMTEX, India’s largest machine tools show is known for converging the latest innovations and technologies in the manufacturing. A wide spread area with cutting edge technology and thousands of technocrats and young college students, bonding over technical talks is not a rare view at IMTEX. IMTEX not only sells, but also connects people. After seven days of technological extravaganza this edition of IMTEX 2017 Cutting ended on 1st of February 2017. What made IMTEX 2017 special for R Parthiban, Managing Director, JPJ Technologies Pvt Ltd, Chennai and C Renganathan, Director, Chennai Metco Pvt Ltd, Chennai was the unexpected encounter with each other, after 42 long years. Their earlier encounter dates back to the year 1975, when the duo were in pre degree course. Chennai Metco was exhibiting at Hall 1A, Stall B 102 at IMTEX 2017 and Parthiban was visiting the expo. It took some time for them to recognize each other and later, they shared the delight in the moment.
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February 2017
DMG MORI Exhibits Latest Technologies in Precision Machining at IMTEX 2017
DMG Mori, with its advanced technologies guaranteeing precision and performance improvement, exhibits a range of its new products, some of it with its third generation series ensuring top precision, machining diversity and innovative designs at IMTEX.
DMG Mori- the global innovation leader in metal cutting has made an imprint at IMTEX this year with its latest offerings in advanced technologies in 5-axis milling or turn & mill machines for 6-sided complete machining. In India it has installed numerous machines across various industries and plans to increase its penetration levels. Drawing on the experience of over 10,000 installed vertical machining centers, DMG MORI has completely redesigned the third generation of the DMC V series. Together with its sister machines - the DMC 650 V, DMC 850 V and DMC 1450 V – the DMC 1150 V boosts the performance of the vertical machining centres from DMG MORI into a new dimension. The key feature that ensures the “Best in Class” status of this product line is its unique concept that includes a highly stable machine bed with an overhead slide unit, 28 % larger guide ways and 25 % larger ball screws – the perfect foundation for
maximum process stability. The innovative thermal management with cooling of the ball screw nuts and guides in all three linear axes ensures maximum component precision. In its flexible extension ranges encompassing the newly launched 5-axis machine with its dynamic NC swivel rotary table, the DMU 65 monoBLOCK® masters all disciplines in milling technology, from roughing through to finishing at an uncompromisingly high level and at a very attractive price. 5-axis simultaneous machining is increasingly being developed as a key technology. Furthermore, automation and combined milling and turning are becoming more important. With about 4,500 duoBLOCK® machines successfully sold, DMG MORI has materially dictated this development. The NLX series from DMG MORI showcased at IMTEX 2017, stands for perfect results in turning. Numerous equipment options also
“In our booth at IMTEX, you can see there is a special set up for IOT , but in India, the knowledge is still at very nascent stage and a lot of people are more worried of hardware than software. It should be a mutual collaboration between us and our customers.” Christian Thrones Chairman, DMG MORI February 2017
make the NLX 2000 a productive companion in demanding production environments. It is an extremely rigid, high-precision CNC lathe that is able to machine a multitude of different work pieces. Decisive features in this respect include its robust machine bed and outstanding milling performance that derives from the use of a BMT (Built-in Motor Turret). In the press conference of DMG Mori held at IMTEX 2017, Mr. Christian Thrones, Chairman, addressed the media telling that “ Customer satisfaction of DMG Mori has gone up to a new level. Though we are decreasing our service prices, inventories we are increasing.” Further, he invited the media representatives to Germany on February to witness the launch of Smart Factory. To top it all, DMG MORI is promoting CELOS® and intelligent Software Solutions as an elementary basis of the transition to full digitization of production process chains.
“We have more than 380 simultaneous 5-axis machines installed in the country. We are focusing a lot on the automotive sector so this year we have big target to sell horizontal machines.”
Sunil Rao Deputy Managing Director , DMG MORI India www.martupdate.com
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FIBRO INDIA Showcases HEMA Brand at IMTEX 2017
FIBRO India introduced a range of new products, catalyzing their innovation process and meeting the new demands of the industry during the recently concluded IMTEX 2017. For the first time Hema brand of products were exhibited.
FIBRO India, the 100% owned subsidiary of FIBRO GMBH, Germany, has been present in the Indian engineering industry for more than a decade. It started as ‘FIBRO India Standard Parts Pvt. Ltd’ in Pune. FIBRO used to supply standard parts to Die and Mould making industries. Recently, FIBRO collaborated with one of the reputed European brands - HEMA. HEMA is into manufacturing protective systems for the world’s machinery building sectors. HEMA Group expanded their production to several sites in Germany and abroad for most efficient service to the customers worldwide. With this partnership, FIBRO India has
broadened their product offerings & will be representing HEMA for Indian market. In a conversation with MART, Mr. Vivek Nanivadekar, Executive Director, said that IMTEX has risen to a level of any international exhibition and is the best platform to showcase new developments and products. FIBRO has been adding new products to the range of its standard parts, starting with rotary table which has a vast range. Fibro launched palette charger which is an addition to the rotary table division, for machine tool OEM’s. Addressing the budding engineers
he said, “Many engineering students from mechanical and electrical background are diverting their way towards IT industries. Manufacturing industry is equally attractive as IT industry. In manufacturing industry, no doubt you have to make your hands dirty but it is as fascinating as IT industry. Without manufacturing the IT industry will not exist”. Having being asked about the experience at IMTEX, Mr. Nanivadekar said, “We have showcased our range of Rotary Tables & Standard Parts along with the newly ventured HEMA Products such as Protection and window systems for machines, along with clamping systems”.
“Enlightening about the inception and the decade long journey of FIBRO India, Vivek Nanivadekar, Executive Director of FIBRO India, talks about the hindrances and the golden moments that FIBRO India has achieved so far.”
Vivek Nanivadekar Executive Director, FIBRO India
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February 2017
CX5120: Intel® Atom™ CPU, 1.46 GHz, single-core
February 2017
CX5130: Intel® Atom™ CPU, 1.75 GHz, dual-core
CX5140: Intel® Atom™ CPU, 1.91 GHz, quad-core
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Accurate aims big to Make Brand Imprint Globally at IMTEX Accurate has served the Indian market with its measurement equipments understanding the deep beneath sentiments of Indian manufacturing. At IMTEX, they exhibited their latest products and shared their plans to stay ahead in the international market.
Accurate is the name driven with quality in the field of measurement, since fifty three years. Accurate is considered as the reliable manufacturer, exporter and supplier of high quality and scientifically engineered quality measuring instruments. The range of products and services offered by Accurate comprises of Standard as well as customized special 3D Coordinate Measuring Machines, Auto gauging stations, air gauges, calibration masters, and other Precision engineering components. Accurate has a legacy into metrological field. As Accurate has established itself in domestic market, it is now looking forward to establish itself in the overseas market. They have started exporting to twenty two different
countries including US and countries in Europe. Accurate is also associated with the firms from international lands like Mexico, North America, South Asia etc. Following the notion of ‘Make in India’, Accurate has been manufacturing in India since its inception. To build their products for Indian market has always been remained Accurate’s priority and it works to deliver the best to the user and buyers in the Indian market. Accurate believes that the industry requires the data that could get measured and could be compiled in a nice fashion. Accurate stepped into industry 4.0 and based on the concept of IOT – Accurate displayed prominently, what market is expecting and
“We are one of the leading organisations in the field of Metrology in this country. We not only sell our products to customer but also provide value addition, development of equipments and their upgrading. We have a strength oh 1000 people working at 3 plants and at various branches across India.” Suresh Patil Director, Accurate Gauging & Instruments
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how this solution can be readily available to the Indian industry. The ideology that helps Accurate to maintain its position in the market is to provide solutions that are user friendly to the customer and add value to the customer. Instead of thinking about competition they have solid faith and confidence in their manufacturing systems (machines). First milestone they achieved was when they sold 1000 machines in every segment such as railway, aerospace, medical, automobile etc. The organization continues to bring credibility to the manufacturing industry and expand its horizons by establishing facilities on international grounds.
“Whatever products we have displayed is a total range, right from CMM to all metrology solutions there.We have established ourselves in India and we are looking forward to influencing the international market as well.”
Divekar S M Director, Accurate Gauging & Instruments February 2017
Vargus Expands its Indian Operations
The tradition of innovation at Vargus has been witnessed at IMTEX this year with their mission of expanding horizons in Indian market for three of their main product lines- VARDEX, GROOVEX, and SHAVIV.
Vargus is a world-leading manufacturer of high-quality cutting and grooving tools and at the forefront of the tooling industry for more than 50 years. Vargus offers the Most Comprehensive Thread Milling System in the Industry. The Vargus patented designs continue to be the industry standard. With over 6000 different tools, Vargus offers the largest range of Thread Turning solutions to the machining specialist. Vargus is dedicated to educating its customers to become experts in thread milling.
new products to its existing range, namely the tools for small tool machining and extended a range of grooving from 2mm to 6mm including face grooving with high pressure coolant. Vargus wants to expand its Indian Market and has doubled floor space, doubled man power and quadrupled channel partners. It has taken progressive steps to satisfy the needs of the Indian market. It has been working for defense industry with their specific tools and has customized products for Aerospace industry as well.
This year IMTEX, with a special focus on Metal cutting industry has become a relevant platform for Vargus to exhibit its products not only to India, but to the global market. At IMTEX 2017, Vargus added a few of its
Stepping into Smart manufacturing, Vargus is trying to build systems in a way that they are able to take best out of tooling available with them. This will help to adapt smart manufacturing technique in long-term.
Having a positive experience at IMTEX 2017,Vargus received knowledgeable visitors and customers who made serious inquiries which implies that Vargus is having a positive influence in the market and provides satisfying services to its customers. Established in 1960 in Nahariya, Israel, VARGUS is the tooling division of the NEUMO Ehrenberg Group, one of Europe’s largest privately owned manufacturers and distributors of stainless steel products and metal cutting tools. Since the company’s inception, VARGUS engineers have pioneered breakthrough tooling solutions such as the first triangular laydown threading insert; the first indexable thread milling system; and the original hand-deburring system.
“During IMTEX 2017, we have doubled our floor space, manpower and quadrupled our channel partners. We have showcased tools for small tool machining and tools with high pressure coolant.”
Ashok Makhija Managing Director, Vargus India February 2017
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Renishaw’s Aid to Smart Manufacturing in India
Addressing the needs of manufacturing sector in India, Renishaw unveiled a range of its products at this edition of IMTEX exhibition. The British High Commission and the Department of International Trade expressed their joy in collaborating with Renishaw.
Renishaw took the opportunity to reveal a range of its new metrology and additive manufacturing equipments meet the requirements of the advanced manufacturing sector in India; from the need to produce parts with increasing complexity and tighter tolerances, to the drive to reduce costs, to increase speed of operation and the requirement to improve the ease-of-use for new technology. Launching the new products at the exhibition British Deputy High Commissioner, Mr. Dominic McAllister said “The British High Commission and the Department of International trade are very happy to have worked alongside Renishaw
and other such pioneering UK companies that are present in India and represent the growing vision of shared partnership between our two great nations.’’ At IMTEX, the company introduced the RenAM 500M additive manufacturing system, on which Dominic McAllister said “it has been fully designed to be used for serialised production of complex metal components directly from CAD using metal powder fusion technology.” Highlights of the system include a Renishaw designed and engineered optical system with dynamic focussing, automated powder sieving and recirculation, a 500 W ytterbium fibre laser and patented high capacity dual filter
SafeChange™ system. As demands on component tolerances increase, manufacturers are now required to consider all error sources from the machines producing parts; angular errors as well as linear and straightness errors. Therefore, at IMTEX, the Deputy High Commissioner also announced Renishaw’s new XM-60 multi-axis calibrator which is capable of measuring all six degrees of freedom from a single set-up, in any orientation for linear axes. It offers significant improvement in simplicity and time saving over conventional laser measurement techniques. The XM-60 uses the XC-80 environmental compensator to correct for environmental conditions.
“Of particular interest will no doubt be our metal Additive Manufacturing (3D printing) solutions, in which we are showing our latest technology, the RenAM500 platform which promises to deliver a step change in using additive technology in serial production environments.”
Brett Allard Acting Director - Sales, Renishaw India 44
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February 2017
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mart feature
Manufacturing Industry Strives for Remarkable Growth
The manufacturing industry has seen a substantial growth over past few years and is striving to attain greater heights by giving sophisticated innovations and bringing talented man force to the industry. Addressing to the issues in the manufacturing industry, Mr. Shailesh Sheth, former President of IMTMA, suggests making big out of the opportunity that the industry is subjected to at present.
Considering the last five IMTEX exhibitions, how different IMTEX 2017 is expected to be?
into the future. Instead of standard machines, technology development, automation, new ways of processing material like 3D printing, larger Imtex is the largest ever machines for defence, aerospace, manufacturing technology exhibition high precision machines for medical that has been held in India so far. devices, these are all needs of As India is embarking on a very new India for tomorrow which are manufacturing journey with new going to be addressed. You can policies of Make in India, the new see all these technologies at the economic regime that will open up exhibition which tells how forward post demonetization, hopefully the looking this exhibition is than any budget will also bring lot of new other exhibition in the past. Here policy changes. We are to witness a is an industry which is giving out a very different India in the next few message that we are ready for India years. To prepare for this new India, of tomorrow”. we cannot be having machine tools What is the growth trend that that are rooted in the past, so we manufacturing industry has seen in have machines which are looking
“IMTEX 2017 once again provided a platform for launch of new machines with latest technologies related to the machine tool industry. Technologies such as Internet of Things, Industry 4.0, 3D printing, etc. attracted large number of visitors mostly technology professionals including 158 trade delegations.” P G Jadeja President, IMTMA
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last five years? Almost 5-6 years ago, the domestic machine tools industry share in the Indian market was somewhere around 30%- 32% and today it is roughly 40% - 45%. So obviously there are things that we have done right. But obviously it doesn’t mean that this the final end result. We are still striving to improve on this factor. You cannot of course make everything in India, machine tools’ range is extremely wide and everything is not economically viable to manufacture in India. To achieve some kind of major role, India needs to get 60% of the total market share and remaining 40% could come from
imports. Machine tools industry needs to chart out its path on how it wants to move from current 45% market share to 60% market share and in doing that, all these new sectors of economy- defence, aerospace, infrastructure, energy, logistics, road constructions could contribute to the growth, so industry needs to make equipments suitable for these sectors, that will give us the 60 percent.
Which sector in the industry has seen maximum growth so far? The most important growth has come from the automotive and alike sectors like, auto-components, dyno
“With the addition of a newly constructed state-of-the-art hall measuring 17,500 square metres IMTMA was able to provide more space for exhibitors to showcase machines which in turn translated into more orders and enquiries than ever before.” V Anbu Director General, IMTMA February 2017
mode etc. Even though automotive sector has been the main driver of the demand in the last decade, it is not a wise to have a single sector contribute to the 40% - 45% of share for if that particular industry goes down, we go down with it. We need to diversify our customer base. So far we did not have this opportunity but with sectors like defence, aerospace, medical, infrastructure etc that are growing, we have a chance to grow and diversify our product range. For this, it is required to have new product development process, research and development; we need to be very innovative and bring innovative products and think a little out of the box and not with a conventional auto industry mindset.
of development. But things are changing completely, now you have customers who arre willing to partner you, develop a machine in a collaborative way. With the kind of development we are witnessing at present, it is demonstrative of the fact that the industry is building its internal capability which is going to allow them to be innovative in the end product and with that the next 3 to 4 years are going to be every exciting for the machine tools industry and the next IIMTEX ie, IMTEX 2019 and you will see a new face of machine tools industry. Could you tell us about the skill development programs that IMTMA has initiated and its impact?
Considering the current growth how There are two basic objectives here; one is that the machine tools long it might take for the industry industry is not that attractive to to reach a market share of 60%? the young engineering students The industry can either achieve this who pass out from the engineering figure in next 2-3 years or they will college and the machine tools never be able to achieve. Because industry should have good the point is, customers cannot engineers, so the initiative taken by wait, market cannot wait. If we do IMTMA is to develop self interest not give them these machines, the and to attract the engineering customers will go and import these students to join the industry, a set of machines and once they import skill development initiative is tuned towards that aspect. these machines, more or less, the doors for the India industry will be The second aspect is; even if we get closed. So in my opinion next 2-3 the right people but if our users do years is a phenomenal window of not have skilled people to operate opportunity in which we need to and manage high technology cash it and if we cash it, then the equipment then whatever path to 60 percent is not going be technology development we do will that difficult. But if we skip the not benefit the customer. So even opportunity this time then we the customers require good amount will be languishing like any other of talent, but the question is, who industry. will train them? IMTMA has taken Technology acquisition is a must to run the industry. Is India capable of producing the required technology? There has always been this debate that the machine tools industry does not have capability to be very innovative. The people in the industry were not willing to take the risk with the new development which came for the first time, so how can innovation happen if both the sides are not willing to take the risk and participate in the process February 2017
that very responsibility. So we work from both ends and the challenge in front of IMTMA is to scale up the programs to larger numbers to meet the requirement of India. What is your message to the young engineers and entrepreneurs? I just want to say that, don’t be afraid of failure, and try new ideas. If one idea fails, never mind try some another. Start something new, scale it up quickly, this is not the time to think small, you have to think big. www.martupdate.com
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CORPORATE SOCIAL RESPONSIBILITY
Illuminate India with Innovative Green Energy Solutions
Manoj Kabre manoj.k@indo-mim.com
Solar energy has made its presence more vibrant in the corporate sector business environment with its various applications and effects. Apart from adoption of solar energy in business process itself that curtails the overall energy expenses for the business, utilization of it renewable and solar energy in CSR activities helps in taking CSR activities to an all new level, spreading a positive image for the company.
In our continued CSR round up, we are looking at solar energy, one of the most relevant and effectively conveyed forms of renewable energy. It got into limelight, with all the global countries committing to renewable energy goals in the recent Paris Agreement. We see now the interest from various companies in utilising this resource towards their CSR goals. Following are some of the principal factors that have enabled its popularity: Employee Productivity: The effects of global warming are real and more visible, day by day, which clearly would mean lower productivity owing to increasing heat
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through potential employee ineffectiveness at work. The losses due to increasing heat can run into billions for the global manufacturing community. There is an overall agenda by majority of countries to make an effort in the direction of making renewable energy 100% by the year 2050. Efficient and Cheaper: Renewables are becoming cheaper and more efficient owing to remarkable innovation in manufacturing techniques, thereby making it a costeffective solution even for SME’s. In some cases, the prices have fallen by 80 percent over the last 8 years, thereby making it a consideration for both domestic and
industrial purposes. As a result, there’s now three times more wind power and 15 times more solar power in the world than in 2007. At the same time, there is a tremendous enhancement in efficiency of renewable energy. Thinner solar panels have been developed that enable generation of solar energy even in cloudy atmosphere thereby increasing the geographic and demographic coverage of solar application. This is a clear indication of the fact that the community has an increased care of the world we live in. Promotion of renewable energy has now become one of the important factors in assessing suppliers.
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Increased Employment Opportunities: A recent Greenpeace estimate found that, if the world switched 70 percent of electricity programs to renewable energy, the resulting savings would be $180 billion each year. Actually, improved renewable energy initiatives have boosted employment, with 380,000 new jobs created in Germany — where one-quarter of their national energy demands are being met by renewables. Thus, renewable energy is playing a significant role in cost-cutting for various businesses.
To address global social issues and Corporate obligation, Environmental Sustainability is one of the options for investing in Clean Energy Projects & efficient use of CSR budget to realize and help sustainable society using renewable energy sources with latest Technology which are easy on the environment. Vinay Shindhe CEO, UV Green Energy Services
Visible Impact: A business that adapts to renewable energy should do so visibly, as it has a positive public stigma. In addition to possible cost savings, it also has the potential for a very positive PR impact; along with a morale boost among employees and customers alike.
We give an overview of three such projects in this article:
Visible solar energy initiatives, for instance, are a great way to shift public perception toward the positive.
1. SBI – Gramojwala 2. Rooftop Solutions – Government schools 3. TESCO – Hasiru Deepa
Some CSR projects have done phenomenal work in doing their bit for improving the environment, which is very commendable.
Manoj Kabre, Vice President of Indo-MIM Pvt Ltd, has directed and headed the sales & marketing function for Asia and parts of
Europe, spoke at various forums across the world for propagating the MIM technology. His laudable work includes, Chairing – CSR Committee of RBWC, Founding of CaN Trust (NGO), working for needy children. He is also on advisory committee of ‘Your Philanthropy Story’ (YPS) which captures stories through interviews of heroes and the cause they are associated with.
SBI Gramojwala: Quality Life at Adopted Village This project is executed under the CSR program utilizing the renewable source of Energy. The largest Banking and Financial services company of India, STATE BANK of INDIA (SBI), Bengaluru circle, took the initiatives of funding to the project. All specified Branch Managers and Village Point of Contacts have given out social support and participated in CSR Sustainable energy Street light with Lithium-Ion battery technology Implementation Program to the various identified location to support quality of life at various adopted villages across Karnataka.
The main enthusiasm behind this project is to provide light for the needy during nights without putting financial stress since most of the identified places by the Bank Managers are in pretty much need of basic necessaries and lighting is the major problem during nights. With the integrated team effort of SBI LHO Bengaluru, Regional/Branch Managers, Village Panchayat point of contacts and villagers, the project is carried out and completed successfully by UV Green Energy Team in 212 villages spread across 156 SBI branches.
Company: SBI LHO Bangalore Circle Contact: Atnur Mob: 9480841454 Implementation Partner: UV Green Energy
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TESCO Hasiru Deepa: Light up dark streets with Solar Lights The 3rd largest retailer company in the world TESCO took the initiatives in funding this project. CSR is at the heart of TESCO’s operations and this commitment is referred as ‘TESCO in Society’. The value line tagged to TESCO’s name is –‘Every little help makes a big difference’. With this kind of vision TESCO initiated environment friendly CSR activities in a unique way of reducing carbon footprints to save the Mother Nature. “Care for Nature- Environment focused initiatives”.Under this initiative, TESCO in association with RWCT (Rotary Whitefield Central Trust) took an initiative to light up dark streets with solar street lights having latest lithium-ion battery technology
solutions. TESCO undertakes its CSR initiatives with an objective to bring about effective change as a responsible corporate citizen. 1. It facilitate illumination of the villages, slums and schools through green energy initiatives 2. Working towards environmental related cause like reducing carbon footprint, use of fossil fuels etc. As a part of their current year’s CSR activity, 50 solar street lights were lighted up in 13 villages & Schools across Whitefield, Bengaluru.
Company: TESCO Contact: Mamtha Gowda Mob: 9902899440 Implementation Partner- UV Green Energy NGO- Rotary Whitefield Central Trust
Cutting Edge-Storage Technology Latest Lithium-Ion Batteries For Storage The proposed battery technology by UV Green Energy Solutions is being used in Gramojwala and Hasirudeepa Solar Street Light projects which are more advantageous when compared to Lead-acid batteries.
• Cost effective, • Battery gets charged within 6-8 hours of sunlight,
The various advantages are as follows:
• Batteries are placed below the panels at Pole Height around 4.5m from the ground level,
• Zero Maintenance and long battery life, theft Proof, less weight & small size,
• Batteries are water proof (IP-65 Enclosure).
For more details contact: Vinay Shindhe, CEO, UV Green Energy Mob: 9845091409
Rooftop Solutions to Government Schools The Rooftop projects at various government schools are executed under the CSR (Corporate Social Responsibility) program utilizing the renewable source of Energy. The RBITC (Rotary Bangalore IT Corridor) took the initiative to facilitate the CSR funds from corporate to these projects. The main enthusiasm behind these projects is to have reduced electricity bill with the use of provided computer lab & RO water purifier
installed. It helps in avoiding financial stress to the school management, earlier facing suffocation. The schools are not affected by the power cut interventions. UV Green Energy Team extended the knowledge of Solar Rooftop Off-Grid System to the teaching staff of the school and children as well.
NGO: Rotary Whitefield Central Trust (Funding from SBI) Contact: Nitesh Shah Mob: 988616616 Implementation Partner- UV Green Energy
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MANUFACTURING EXCELLENCE
Inventory Manager
for Efficient Inventory Management!
Though every department has responsibility towards Inventory Management, this multi-pronged part in a business often necessitates engagement of an expert - Inventory Manager. An Inventory Manager is responsible for overall monitoring, co-ordination with every department, initiating necessary steps and controlling inventory which can be of various categories and types depending on their treatment and purposes.
P S Satish gotopssatish@gmail.com
In the previous part of this article, we saw basics of inventory management. We will continue our discussion further here. As said, inventory management is a collective responsibility. However, it cannot be managed well unless there is one person designated to monitor, coordinate, initiate and control. He may be called as inventory controller or inventory manager. Let us look at key tasks for this manager. Key tasks for inventory manager: • Regularly monitor level and value of inventories as consumables, raw material, WIP and FG • Ensure FIFO is followed • Safe method of storing inventories
• Special care for inventories like oil, inflammable liquids, chemicals etc. • Close monitoring and labeling of inventories that have fixed shelf-life • To decide on where to hold inventory and how much in supply chain • Salvaging dead inventories periodically • Verification of physical inventories against system periodically • Cycle count of inventory • Report regularly to management on status and plan to control • To work towards the target set by the management • To drive colleagues of other function like purchase, logistics and procurement to manage inventory
Inventory manager typically reports to supply chain in-charge person. Categories of Inventory Categorization helps to manage inventory better. The person responsible for each category may be different. The treatment to manage inventory of each category is different. Production Inventory This includes raw materials which will be processed further inside the company and other one bought from direct off shelf or made by supplier specific to our drawings. The latter is called as direct bought out
An inventory manager ensures that the purpose and need of inventory is justified and fulfilled in a business.
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Inventory ranges from raw materials to finished items and varies in category and types because of their treatment and purposes.
components. Inventory size of production material is influenced by two factorsInternal factors: Criticality of item, quality, value of items especially with strategic materials like tungsten, gold, silver and so on, lead time of procurement, lead time of manufacture, method of manufacture. External factors: Supplier lead time for manufacture, raw material availability in the market, seasonality, government policies which may affect imports and transportation. Work in Progress (WIP) Inventory These items are semi-finished and waiting for the next operation lying either in shop floor or in store. It could also be semifinished components or sub-assemblies which have been produced in one economic production batch and kept in storage for finishing operation or final assembly.
and perishable. Spare parts can be classified as capital spares, rotatable spares and maintenance spares. Capital Spares are held as contingency against breakdown whereas rotatable spares are interchanged. For example, pump is kept as rotatable spare where one is sent for servicing or repair other one would be used. Maintenance spares includes items used during maintaining and overhauling of a machine or equipment. For example, oil seals, gaskets, O-rings etc. Packing here meant as indirect material used in final packing. Scrap Scrap can be because of production process, through quality rejection, end of shelf life, effect of cleaning process or obsolescence. It is important to account the scrap and dispose periodically. Types of Inventory
These items are ready for despatch. These could have been produced based on the specific order from the customer or in anticipation of the order.
Depending on the type of consumption and purpose, following types of inventory comes up. Key question in inventory management is why should we keep inventory and how much? Based on the answer proactive measures can be introduced to control inventory at a specific level.
MRO Inventory
1. Cycle Inventory
MRO stands for Maintenance, Repair and Operating supplies. This includes consumables, spare parts and packing materials. Consumables are usually off the shelf items and used by more than one department. Inventory level is fixed by experience. Consumables include items like lubricating oils, cotton wastes, stationery etc. Some of the items could be hazardous
When the consumption of Inventory is almost uniform, half of lot size of order is taken as cycle inventory. This inventory represents average inventory in the supply chain. Buyer tends to keep cycle inventory higher to get advantage of discount that may come with higher quantity buying. Bringing down cycle inventory will lower blockage of working capital. Toyota tries to keep few
Finished Goods Inventory
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hours of cycle inventory. 2. Speculative/hedge Inventory Here inventory is kept with a purpose. It could be anticipated price increase of the item, to exploit an opportunity or likely shortage of raw material in future. 3. Safety Inventory This is kept to satisfy the demand that exceeds forecasted figure. When the lead time of supply like that of import is more or when reliability of supply and lead time is low, then also safety stock is kept. 4. Seasonal Inventory It is stocked to match the seasonal demand of the product. For example, sweets for a festival in the year, rain coat in rainy season. 5. In-transit Inventory This is in between shipping locations. It is also called as pipeline inventory. The level of inventory here depends on the lead-time of transit and lead-time of supplies. 6. Anticipation Inventory This inventory is maintained in anticipation of strike, flood, factors that may have influence on demand. This could be as a risk mitigation measure. The author, P S Satish heads Saraswati Industrial Service. He has acquired B.E, M.Tech (IIT) and with 30 years of Industrial experience is serving engineering Industries in the area of capability development (purchase, quality & soft skills), consulting and mentoring. Focus is on overall improvement of company for 3C - Competitiveness, Core-competency and Customer satisfaction. www.martupdate.com
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talent management
Talent Shortage!
Reality or a Cover-up Story ?
Sanjeev Himachali sanjeev.himachali@gmail.com
Talent Shortage is viewed as dearth of skilled candidates in the job market. However, often Talent Shortage experienced by a company is resulted from its own limitations in roping in proper talents due to irrational interview processes, budget constraints, and lack of suitable policies for interviewees.
Some of the things I enjoy being a Management Consultant are wide ranges of networking prospects, traveling across globe and opportunities to work across industries on a broad range of HR projects. In past one and a half years, I have been working with Automobile, Engineering, Financial Services, Entertainment, Information Technology, Distillery, and Beverages, and Auto Component Industries on projects such as Leadership Development, HR Automation, HR Systems Analysis, HR Processes Reengineering, Manager Development, Compensation and Benefits Analysis. In the month of November 2016, I was commissioned by the CEO of a leading player in the auto-component industry in Pune, a 215 million USD organization with 1,728
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white-collar employees in three plants across India, to help them refine their manpower hiring processes with an astute focus on preparing the organization against ongoing talent shortage, which, according to them, had been affecting their expansion plans in India. At that point in time, my client had more than 65 open positions; some of which were open for over 180 days. Around the same time, Manpower Group, a leading global recruitment company, came up with its annual talent shortage survey results, announcing “40% of Global Employers Report Talent Shortages�. In this article, I will be sharing an overview of my diagnosis study with the client and the proposed project plan.
Before visiting their corporate office, for a meeting with the leadership team, including Vice President HR and AVP Talent Acquisition, I had few rounds of telephonic and offsite discussions with the CEO. To summarize his requirements regarding manpower requirement: he needed a ready pool of talented people, willing to take up challenging assignments at any given point in time, at any work site, positively motivated, working towards the requirement of clients with utmost sincerity and accountability, always meeting the threshold of On-time Delivery (OTD) and in the process of doing so add value to organizational growth and help us in creating a positive brand. To him, the educational and socio-economic background, gender, religion, physical appearance, and February 2017
Often unclear short-listing criteria are adopted by Hiring Managers.
industry background of the candidate was irrelevant. He also said, “However, whenever I discuss a new project with my teams or asks reasons for the delay in project execution or below acceptable OTD, I am often given reasons of a shortage of manpower”. My problem diagnose meeting with leadership team, which begun at 10 AM, within one hour of its start, turned into a blame game meeting, with functional heads blaming HR for their failure to source and attract good talent from the market; HR team was blaming external forces such as talent shortage in the market, poor education system overall, impractical expectations of candidates and poor work ethics of Millennial generation. Some of the key pain areas highlighted by leadership team were as follows: 1.Poor quality of resumes shared by HR and Recruitment Consultancies [Only 3-4 profiles out of 10 get shortlisted by the hiring managers] 2.Below average soft skills [Communication, Language, Time Management, etc.] among candidates 3.High Cost [Disproportionally high salary expectations of job candidates] 4.Too long waiting time [From the date of the Offer Letter, candidates take 60-90 days to join] A discussion with HR and Talent Acquisition Team brought forward following points – 1.Frequent changes in the job description by hiring managers 2. Opaque job requirements – Many times hiring managers mix 2-3 roles in one job February 2017
description and make it complicated to search 3.Unclear short-listing criteria are adopted by hiring managers [often candidates get rejected on the basis of their gender, marital status, age, religion, physical appearance, etc.] 4. Hiring managers want us to schedule interviews on working days during working hours only, making it difficult for candidates working in different cities to participate in the recruitment process 5. Few candidates turn for job interviews [While 7 out of 10 candidates come for the first round of the interview, only, 3 out of 10 candidates come for final round of interviews] 6. Poor offer acceptance and joining ratios [while 6 out of 10 candidates accepts the offer letter only 5 out of 10 joins on agreed joining date] 7. High first-year attrition rate [First-year attrition rate is 45%, while attrition rate among those who are working with the organization for more than TWO years is 12%] As we came to an end of our Day-1 of discussion, I asked the AVP – Talent Acquisition to schedule a meeting with THREE of their active Recruitment Partners. 60% of manpower requirements of the organization are filled through recruitment consultancies. Next day in my meeting with recruitment consultants following points was shared – 1. Hiring managers change interview
schedules at the last moment without any consideration which makes it difficult to coordinate with candidates for rescheduling the interview. 2. Midway through the recruitment process, the position is put on hold without any convincing response. Often, we are made to do aggressive follow-ups 3. Many times, we are given a requirement, which is a mix of 2-3 roles. Not only that, most often we are asked to work within constraints of location, educational background, industrial preference and limited budget. 4. Some hiring managers of the organization directly discuss their requirements with us and give us specifications which are is a contradiction with the job descriptions shared by the HR. By the end of first round of discussion I fondly began to remember the story of an Elephant and FOUR blind men. Once upon a time, there lived FOUR blind men in a village. One day the villagers told them, “Hey, there is an elephant in the village today”. They had no idea what an elephant was. They decided, “Even though we would not be able to see it, let us go and feel it anyway.” All of them went where the elephant was. Each one of them touched the elephant. “Hey, the elephant is a pillar,” said the 1st man who touched his leg. “No! It is like a thick branch of a tree,” said the 2nd man who touched the trunk of the elephant. “It is like a big hand fan,” said the 3rd man who touched the ear of the elephant. “It is like a huge wall,” said the 4th man who www.martupdate.com
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touched the belly of the elephant. They began to argue about the elephant and everyone of them insisted that he was right. A wise man was passing by. He stopped and asked them, “What is the matter?” They said, “We cannot agree to what the elephant is like.” Each one of them told what he thought the elephant was like. The wise man calmly explained to them, “All of you are right. The reason each one of you is telling it differently is because each one of you touched the different part of the elephant. So, actually, the elephant has all those features what you all said.” That’s what is happening with TALENT requirement. Management defines the talent as per the requirement of business needs and its diversified expansion plans. However, the way it gets translated and interpreted by HR, Hiring Manager’s and Recruitment Agencies is very different from the vision of management team and requirement of business. As it gets cascaded down the hierarchy, the definition of talent gets diluted and instead HR and Hiring Manager’s get into an ongoing rift without understanding that both of them are working for the organization and not for one another, as they make it appear like. Thus, I understand that the shortage of a talent is an MYTH. It is a cover-up story created by talent acquisition team and hiring managers to wrap their failures and inabilities of attracting and hiring the right talent. The talent shortage happens whenever employers complain that they
cannot find people with just the skills and background they want at exactly the price they would like to pay. Organizations need to follow an approach of systems analysis, see a bigger picture and how their roles are interconnected. Before we proceed further, let’s reinterpret the Talent Shortage Survey of Manpower Group for the year 2016-17 – 1. The survey was conducted in 43 countries among 42,300 organizations. Among surveyed employers, 40% of Global Employers [48% in India] reported Talent Shortages. In other words, 60% Global and 52% Indian employers claimed that they always get required talent whenever they need, wherever they need and within their allocated budget. 2. Talent shortage cannot be seen in isolation. There are several factors that contribute towards talent shortage, such as – working environment, work-life balance, organizational culture, labor laws, social security, industry-academia collaboration, political stability, etc. 3. The survey highlighted the shortage of talent in India among following job titles – IT Personnel, Accounting and Finance Staff, Project Managers, Sales Manager, Customer Service Representatives and customer support, Technicians, Quality Controllers, and Buying and Procurement. Next time, when an organization will not be able to find, say, efficient project managers, they will
blame it on the poor talent supply instead of evaluating their recruitment processes. For the second and final phase of my discussion, I studied their recruitment processes, profiles of successful candidates and remarks of hiring managers on interview evaluation forms. I also prepared a questionnaire for the CEO, Vice President HR and few Hiring Managers. I also participated in few job interviews. Finally, a conclusion was derived that the talent shortage in this organization was not real instead it was an outcome of poor communication across hierarchies, and misinterpretations of messages. The deemed shortage of talent can be addressed if the organization will follow below-mentioned recommendations [I believe these recommendations will be of great help for any organization across industries – 1. Relocation – When an organization wants to play at a national or global level, why do they limit their talent search to one city or the worst one particular part of a city? Whenever any leader tells me that they don’t have a relocation policy, it becomes easy for me to conclude that they are not serious about TALENT. Many start-ups, smallsized and mid-sized organizations do not pay much attention to this critical aspect of talent attraction and hence lag behind in the race. Sadly, these are the same organizations that make maximum noise for talent shortage. Not having a right person in a right role is more expensive than hiring someone from a different part of the country and pay
Management defines the talent as per the requirement of business needs and its diversified expansion plans
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them relocation allowance. 2. Widen the Talent Search market – From outside, it might appear that hiring someone from the payroll of your competitors might make your work easy and it might give you some inside information as well, however, that’s not the right approach all the time. Instead, expand the horizon of your talent search from SAME Industry to SIMILAR Industries to ANCILLARY Industries. Even within same industries, the working culture of different organizations varies, therefore, the challenge for someone to adapt to your organizational culture will remain same with a small degree of variation. 3. Employee Referral Programs – Attracting and hiring talent to the organization is not a sole responsibility of HR and Talent Acquisition Team, in fact, everyone in the organization, particularly the leadership team, is responsible for attracting talent to the organization through directed efforts of branding. Create an effective “Talent Reference Program” to reward those employees who are bringing talent to the organization through their family and friends. 4. Coach Interviewers – Being a good interviewer is a skill, which can be learned. As a part of leadership development program, train and coach your managers to be effective interviewers. Questions like – “Tell me something about yourself; what are your strengths and weaknesses; and
why you are looking for job change” are too general questions to tap the right talent. Prepare a questionnaire on the basis of skills and competencies required in candidates. Interviewers must prepare for the interviews and do their homework in advance. 5. implified, Superior and Scalable Processes – If a candidate is available in the job market, it means he is an active job seeker. He will join the organization that will first give him the job offer. He will not wait for your recruitment process to get completed before taking a decision, therefore, shorten the recruitment process. Complete all rounds of interviews, including assignments and assessments, if any, in a single day. Wherever possible, take panel interviews instead of rounds of interviews. In one-toone interviews, candidates often get rejected on the whims and fancies of interviewers, which is another reason for recommending panel interviews over rounds of one on one interviews. Longer the recruitment process, higher is the probability of candidate getting disengaged and walking out of the process. Any interviewer who has no time to take interviews is not serious about hiring talent, he must not complain about the shortage of talent. We are living in a talent market. We need them more than they need us. In a day, if a manager has TEN tasks to complete and talent acquisition is one of them then that must be his #1 priority. 6. Benchmarking compensation and
benefits - Benchmarking your compensation and benefits with the market is not once in a lifetime or once in a five-year kind of event. Do it yearly. Keep it abreast with the market. Compensation and benefits strategies of the organization play an important role in attracting and hiring good talent. Let’s accept that every talent comes with a price-tag. Check your budget, if you can afford it or not. If your budget for the role does not match the price-tag of talent, then let it go. Do not bargain and hire someone at a premium, if your budget doesn’t allow. When you bargain, you might get a new person on board but you will lose several other employees, dissatisfied due to an imbalance in internal equity. On the contrary, if you are hiring someone at a lower rate than your budget, you are preparing for certain firstyear attrition. Strictly remain in the FOUR walls of your budget. 7. Workforce Planning – Long ago I read, “Failing to plan is planning to fail” and “One hour of planning save 10 hours in execution”. However, in reality, planning is one among the most underused management tools. Workforce or Manpower planning is one such “annual event”, which does not get as much time and importance as it must get. Leadership teams often coverup their failures to prepare an effective workforce plan with phrases like – unsure business, economic uncertainty, volatile marketplace, system complexity, to list a few. Nonetheless, the reality is, an efficient
Recommendations to address shortage of talent
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In the entire process of attracting and hiring talent there are several situations that provide opportunities to capture real-time data, such as frequent reasons for profile and interview rejections, job offer acceptance ratios, first year attrition rate and reasons thereof, rounds of interviews conducted before making a job offer, and reasons for rejecting the offer letter.
plan usually takes care of every uncertainty, volatility and complexity. When you don’t plan for your future manpower requirements then midway through the year you end up with a shortage of budget, and open positions that are not approved. Planning is a skill that can be learned. Train your managers to be good planners. 8. Friendly Interview Schedules – Talent you are seeking to bring to your organization is working elsewhere unless you are looking for fresh graduates. Good candidates are unlikely to attend interviews on working days. Hiring Managers must schedule their interviews as per the availability of talent not as per their own convenience. Remember, you need them more than they need you. We are in a talent market. Screening interviews over phone calls, preliminary interviews through SKYPE, LYNC or other available video technologies are highly recommended. Unless you are willing to complete all rounds of interviews in a single day, for a higher turnout of candidates, it is recommended to schedule interviews on weekends or on holidays. In the past, I have successfully conducted early morning and late night interviews. 9. Create learning organization – Nothing is better than creating your own talent pool to fill in critical roles within the organization. Define competency framework of your organization, identify high-potential and high-performing employees, prepare gap-analysis and fill in the gap through robust leadership development programs and mentoring. Not only will this help in attracting and hiring good talent from the market but also in engaging, motivating and retaining existing employees. No doubt that February 2017
the compensation and benefits are decisive factors but talented candidates prefer to join organizations that allow them to sharpens their skills, learning new competencies and help in overall development. Prepare talent strategies that encourage certain roles to be filled through internal hiring ONLY. 10. Continuous Improvement through data analysis – Data capturing is the first step towards analytics and improvement. In the entire process of attracting and hiring talent there are several situations that provide opportunities to capture real-time data, such as frequent reasons for profile and interview rejections, job offer acceptance ratios, first year attrition rate and reasons thereof, rounds of interviews conducted before making a job offer, and reasons for rejecting the offer letter. In his article, “Why You Should Interview People Who Turn down a Job with Your Company”, Ben Dattner has said, “Every company gets rejected by job candidates, and you’re missing a big opportunity if you don’t ask these people why they did it. The next time you get a “No, thank you” call or email, explain that there are no hard feelings and dig deeper for more information. Focus on questions like: What did you see as the positive aspects of the role? What were your concerns about the role? What were the most important factors in the decision you made? What feedback or suggestions do you have for your interviews, interviewers, and the interview process itself? Can you provide feedback or suggestions for the hiring manager, human resources, or the organization overall? These conversations might be awkward, but if you don’t solicit feedback from people you’ve interviewed, they may give that
feedback publicly, like on a website such as Glassdoor. Analyse data to improve your processes and hire the best talent from the market to stay ahead of the competition. Conclusion Survey results are not accurate all the time, the latest example is recently concluded presidential elections in the USA. The talent shortage is an outcome of poorly drafted and executed recruitment processes, discouraging working culture, insufficient career development opportunities, and badly managed industry-academia relationships. Before looking outside to blame and make an excuse for our failure to attract and hire talent, let’s first look within and put our house, our processes, and system in order. My client has taken a first step towards fighting the war of talent shortage by bringing together all stakeholders, deciding to analyze the existing system, and taking a call to improve processes. It’s certainly not a once in a lifetime event. Process improvement is a continuous process. They have decided to improve their processes by capturing real-time data, analysis, and predictive index. What about you? I hope this article will be of help to you. Share your thoughts. The author Sanjeev Himachali is a Talent Management and Development professional with over a decade and a half years of experience in various facets of Human Resource Management across various industries, cultures, and geographies. He helps start-ups, small-sized and mid-sized organisations in identifying and developing potential and competencies of their employees. www.martupdate.com
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LEARNING CURVE
Job Satisfaction: It’s in You!
The great sorrows of life have changed over the time and as Arvind unfolds the reality about one of them, “Job satisfaction”, he talks about his experience with Mr. Muthu, who is a weaver by profession.
Anthony Aravind anthony88ctyf@gmail.com
“Opportunities are usually disguised as hard work, so most people don’t recognize them” – Ann Landers
Recently I was at Kanchipuram, a city renowned for producing one of the best silk sarees in the nation. I got an opportunity to meet Mr. Muthu, a 3rd generation weaver and he was very polite to usher me to his cottage where all the magic happened, trust me it was one of the most unique experiences I’ve ever had. For the first time I witnessed an archaic loom in a functioning state, so intricate in its operation and majestic in its form. Mr. Muthu explained to me the complete process of weaving as he showed me around his cottage and at a certain point Muthu’s voice began to diminish as my eyes couldn’t move past one little object inside that ancient loom; it was the flying shuttle or weaver’s shuttle. I was mesmerised with the way the flying shuttle maneuvered inside the gigantic loom, as I kept watching it find its way through the yarns there was this ever growing urge to
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catch it, but I knew no one could catch it except for Muthu. As I watched the flying shuttle, there were far too many analogies to life situations bustling inside my head, but the most striking analogy was something we are all in pursuit of.
with one’s heart, mind, and soul that will prepare an individual to catch it.
Yes, I’m talking about Job Satisfaction. Job Satisfaction is like a flying shuttle in a weaver’s loom, everyone wants it but only a handful of skillful people can actually have it. I realized that the more I looked at it, the more tempting it was for me to stick my hand inside the loom and grab it, but the result would only be disastrous. So I asked Mr. Muthu as to what it takes to catch the flying shuttle and what he explained was just beautiful; he said that it’s not just proper training that will prepare a person, it is the combination of self-belief, sense of initiation and ownership, and the full participation
• Skilful at Your Work: I’d like to draw your attention to the difference between Lionel Messi and Christiano Ronaldo, two of the greatest footballers in the history. Christiano Ronaldo testified in one of the interviews that he had to learn, work and fight his way to the top because of his passion for football, while Lionel Messi was blessed with the gift for football. There are only two kinds of people in every field of work/ business: Messi (those who are gifted) and Ronaldo (those who are passionate). This brings me to the pivitol question - What are you? Are you a Messi or a Ronaldo in the
Based on Mr. Muthu’s explanation I have collated and compiled a few steps to achieving job satisfaction.
February 2017
field of engineering? Find out who you are as an engineer; if you’re neither of them and you’re looking for more options, then I’m sorry to tell you, you are in the wrong business. I’m deliberately elaborate on this one because I want you to understand what it means and takes to be skilful at work. To be skilful you either have to be gifted for engineering or passionate about it; because only these two aforementioned personality types can and will make you want to learn, grow, perpetuate, advance and excel as an engineer. If not you would simply be extant as an engineer. Your skill set is directly proportionate to your knowledge. The more you know, the better you can put it work. As an engineer you cannot afford to stagnate with your skill set, you have to constantly update, evolve and grow your skill set. If your management is dissatisfied with you, you will never be satisfied with the management and eventually you will be dissatisfied with your work. • Believe In Yourself: If knowledge and qualification is like the ability to strike the ball for a boundary, then self-belief is the ability to not lose your wicket. Believing in yourself will propel your career in unimaginable ways because self-belief is the key to unlock those opportunities and move up the ladder of success. By not believing in yourself you are simply disrespecting who and what you are capable of. Truth is, you are your greatest enemy and self-belief is the only way to combat the enemy within you. • Be The Initiator: If the weaver had forced me or dared me to catch the flying shuttle I
would have simply sprinted in the opposite direction because nothing forced is ever enjoyed or appreciated. The urge to catch the flying shuttle was innate, it was initiated from within me and that compelled me to negotiate with Mr. Muthu to stop the loom so that I can hold the flying shuttle to know what it feels like. Be the initiator at your work place, when you initiate a new task, a new project, new methods, new strategies and whatsoever you will proceed with it with a sense of ownership, when you own something you will push and strive to give your best and never give up at it. • Holistic Participation: At least half of the individuals get lost at their workplace by simply letting their heart and mind wander off to the wonder world. It is good to have a dream about your life and about your future, but it’s even better to work and devotedly participate in making that dream a reality. Focusing your heart, mind, and soul into the work you do will make you efficient, passionate and unmatched at your workplace. The end result may be similar but the process, presentation and performance will definitely be unique and above par and that’s exactly what your management is looking for. Remember, your management will treasure you at the notice of your holistic participation. • A Magnet of Opportunities: Even while I was with Mr. Muthu in his cottage and he dedicated his time in explaining things to me, he never ceased to supervise or work. While he was orienting me about the weaving process he simultaneously came up with a new design, posted it on a retailer’s platform and instantly got new orders for that design. Ann Landers rightly said that
‘Opportunities are disguised as hard work’; your hard work will open up the flood gates of opportunity. You have to be vigilant and grab those opportunities that come your way. A combination of your hard work, skills, self-belief and self-initiation will make you a magnet of opportunities. I used to wonder why silk fabric was valued and regarded so highly and at some point I even thought that they were overrated, but my time with Mr. Muthu at his cottage industry made me understand the reason for the fabric to be valued so highly. Every silk fabric is unique starting from the yarns to the complete process of weaving and it has a personal touch to it. I understood that no two silk fabrics are alike and the aforementioned vitalities are the reason for it. When your work is like the process of weaving a silk fabric: original and intricate, it will be valued, honoured and desired for and when that happens you will experience a sense of satisfaction like never before, after all isn’t that all we want? I want to leave you with this thought to sink and ponder upon: “Job satisfaction should never be expected from the external sources, because it can only be achieved through cultivation and nurture from the inside”. The author Anthony Aravind A is a Counselling Psychologist and a Content Writer based in Bangalore, and specialized in Organizational Behaviour, Marriage and Family Therapy. He is passionate about people, their thought process and their behaviour. He collaborates and brings in his creativity as a professional Musician, knowledge and discernment as a Counselling Psychologist, and radical world view as a Photographer in all his articles.
When your work is like the process of weaving a silk fabric: original and intricate, it will be valued, honoured and desired for and when that happens you will experience a sense of satisfaction like never before February 2017
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LEARNING CURVE
Presenting Diligence at SIAT 2017 The automotive industry provided a creative platform to the engineering students in SIAT 2017 by organising a poster presentation competition enabling the students to explore and innovate. The students engaged in extensive research and presented their ideas through posters, giving remarkable concepts for development in the automotive industry. Working beyond conventions is what the young generation follows, although the olds are the ones that inspire these innovators. Converting an old 2-stroke non-auto start conventional vehicle into and HEV is the epitome of innovation derived from the conventional product.
Symposium on International Automotive Technology (SIAT) is a benchmark event organized by ARAI biennially. SIAT serves as an important forum for exchange of ideas and brainstorming for the automotive industry. Over the years, the event has grown in stature and is now considered as a prestigious automotive event in the global automotive fraternity. ARAI had organised 15thedition of Symposium on International Automotive Technology (SIAT 2017) in association with SAE International USA, SAEINDIA and NATRiP at its picturesque campus in Pune, from 18thto 21stJanuary 2017. This edition of SIAT had a special significance, since ARAI turned 50, a month prior to this symposium’s schedule. SIAT 2017 was memorable one, considering the grand finale of ARAI’s Golden Jubilee program.
In this symposium Student Poster Presentation Competition (SPPC) was organized to motivate young brains. This competition aimed at providing a platform to individual or a team of two students from India to showcase their innovative work done in the field of Future Automotive Technologies. Based on the theme of SIAT 2017, posters were invited from students on topics from categories: Sustainable Mobility (FCV/HEV/EV/BS -VI technologies) and Smart and Safe Vehicles and Smart Vehicles (Autonomous Vehicles/Connected Vehicles/ ADAS Adaptive front lighting). Engineering students of both UG & PG levels including Ph.D from all over India sent their project work in the form of posters. The initial screening of the draft posters were done by a panel of judges which comprised
experts from ARAI. 5 posters from each category, total 10, were selected for final round who were then invited during SIAT 2017 to display and present their posters to SIAT 2017 delegates and other participants at a prominent location in SIAT Expo area. The competition attracted a winning prize of 15000 INR and a sponsorship for an overseas tour by M/s Volvo Trucks India and M/s Cummins India Ltd. Based on judgement of all judges, Mr. Amit Gupta of CoEP and Mr. Shravan Mutha of VNIT Colleges became winners in Smart & Safe Vehicles & Sustainable vehicle category respectively. Awards were given on the hands of Mr. Rajan Wadheera, PresidentARAI, Mr. G. V. Rao, Director, Branding Volvo Trucks Ltd and Mr. Amit Mahadeshwar, General Manager, Cummins India Ltd.
“This was a great opportunity for students to showcase their ability to cater to problem solving techniques and implements their innovative ideas among industry experts. The fact that the efforts we take in applying our classroom knowledge to real world is acknowledged by industry experts goes far way ahead in encouraging us to think innovatively our way around. We are grateful to both SIAT organisers and Volvo for giving us this opportunity. We will be committed to put our efforts for safer and environmentally friendly transportation.” Suraj Jadhav Student, COEP
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February 2017
Poster Exhibition @ SIAT
Amit Gupta Student, COEP
Antiroll for a Small Race Car The theme for poster presentation was Safe and Smart mobility. We entered the competition with our poster based on Antiroll designed for a small race car. As racecars travel at high cornering speeds and high bodyroll can to make them susceptible to roll over and possesses a life threatening danger to the driver. As the suspension system affects the behaviour of vehicle, i.e. vibration characteristics including ride and handling, stability and cornering performance and roll over protection. Objective was to design and develop the antiroll bar mechanism for a small formula vehicle used for SUPRA SAEINDIA, operated by pushrods and rockers.
The antiroll bars are designed to reduce the body roll of the vehicle from 2.0째/g to 1.0째/g with the combination of ride springs and antiroll bar. The antiroll bar was designed in an innovative way which used two rotating cantilevers instead of a conventional torsion bar to provide antiroll moment. The vehicle model was built with the data in CarSim and was simulated for the body roll with and without antiroll bar. The front antiroll bar was designed with a new design which instead of Torsion bar used cantilevers for antiroll moment. The vehicle testing showed that the vehicles body roll was reduced by 50% with improvement in cornering speeds. The overall roll gradient
was reduced from 1.97째/g to 0.98째/g. Also this helped in increase in lateral acceleration due to higher rollover stability and better handling characteristics with slight power induced oversteer to negotiate tight turns in competition. The time taken by the vehicle to complete the skidpad was reduced by 1.44% and autocross lap times by 1.3sec. SIAT poster presentation gave us a platform to interact with the industry leaders in Safety and Smart mobility and to present our ideas in order to make the vehicle safer. We are looking forward to visit the Volvo factory in Sweden as it will give us an exposure to latest technology in the world.
Designing and developing the antiroll bar mechanism for a small formula vehicle used for SUPRA SAEINDIA, operated by pushrods and rockers. February 2017
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Shravan Mutha receiving award for his poster presentation on thre concept, ‘Converting 2-Stroke Non-Auto Start Conventional Vehicle into HEV’
Shravan Mutha Student, VNIT
Converting 2-Stroke Non-Auto Start Conventional Vehicle into HEV I would like to thank Mr. S S Ramdasi , Mr R V Mulik and Mr K R Kelkar for providing me an opportunity to participation in the event. Prior to current project I have also worked in various engineering events like BAJA and SUPRA during my undergraduate program. I have prepared a Prototype. Visitors & representative from various automobile industry houses admired the idea & suggested not to just stay limited only for Prototype but work on actual implantation of this technology in vehicles. I am looking forward to working on the same concept in future. It was a nice exposure, great platform & creative opportunity to present my work/ idea during SIAT 2017 event. As I took admission for M.tech at VNIT, I started working for a project, “Design and development of control Strategy for HEV” under the guidance of Dr. Shital S Chiddarwar Asst. Professor Mechanical Engineering Department VNIT Nagpur. While working on this project a question popped in my head that, can we convert the old 2 stroke conventional vehicle in to HEVs? This Idea made me to work in this direction. Growing concern over the Non-Renewable fuels has led to environmental impacts and oil depletion which has prompted the
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researchers to study alternative solutions. One of the most trending solutions in today’s competitive world is Design and Development of HEVs (Hybrid Electric Vehicles). In India People have tendency to use old vehicles for longer durations. The old 2- stroke vehicles which are present in India are one of the major contributors of pollution. So for converting those conventional vehicles into HEVs, study is being carried out. Two-wheelers are an important mode of transport option in urban India and their high fuel consumption and emission contribution needs to be attended to improve the air quality. A 25cc 2-Stroke pulley start engine was chosen for study purpose. At the beginning stage of vehicle, speed demand is low and torque demand is high. In this situation ICE works in poor zone but at lower speeds, high amount of torque can be provided by electric motor and power to the motor can be supplied with battery. As speed demand increases ICE will support the drive and after specific limit ICE will act alone. ICE will split its power in 2 components; Drive train and Battery Charging Unit. By Considering Speed demand and SoC level controller will decide on which mode it
should work. Prototype Building While building prototype of vehicle, 2 motors operating at 1000rpm (max.) and 25cc 2 stroke petrol engines were taken. We built small frame in which front 2 wheels were fixed up with in wheel motors and rear wheel connected to IC Engine, which is connected to Starter motor by Chain Sprocket Drive. Prototype Operative Conditions The Prototype built operates in most optimal and stable range with economical performance as 50%-70% of rated speed of motor should work as EV. 70%-100% of rated speed it should work as HEV. Above these speed conditions ICE will operate alone. If SoC falls below 30% ICE takes complete care of drive system. By using this control strategy, 4.1L/100km fuel was used. Applications and scope By converting Old 2-Stroke Conventional 2 Wheelers by adding retrofit kit in it, fuel economy can be improved as well emission can be controlled. February 2017
February 2017
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65
CUTTING EDGE
A Door to the Future!
A sneak Peek into what our future may look like, with abundance of resources both manual and technological; we might soon cross the line that may escalade us into the future of Humanity.
Ramya Ramakrishnan editor@martinfotech.in How many times have you wondered about what would the future look like? Will there be flying buses that zoom past the tall lustrous sky scrapers or the dream of teleporting through time will finally take the shape of reality? Although the answers to these question lies
far in the future. The distant view can still be realised today with new technologies being developed by researchers and scientist that are bringing to reality innovations that our preceding generations have never imagined in their wildest dreams. The ideas such as augmented reality, use of solar cells induced garments
and introduction of technology called optogenetics will be discussed with our avid readers in this edition of cutting edge. A sneak Peek into what our future may look like, with abundance of resources both manual and technological; we might soon cross the line that may escalade us into the future of humanity.
Garments: The New Energy Powerhouse A UFC scientist has developed filaments that could harvest and store solar energy and can also be woven into textiles. This magnificent breakthrough will enable clothing’s like Jackets, Denims and shirts into a wearable solar power house that never needs to be recharged or plugged in to refill the source of energy.
The development in technology could one day revolutionize the tech savvy world by helping everyone from soldiers who carry heavy loads of batteries to a texting addict teen who now can slip in their smartphones in their pockets to charge.
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The scientist behind this innovation Professor Jayan Thomas, a nanotechnology scientist at the University of Central Florida’s NanoScience Technology Center, was highly inspired by Marty McFly’s self-lacing Nikes in Back to the Future Part II which motivated him to develop self-charging textiles. He is also working on developing semitransparent solar cells that can be applied to windows, allowing some light to
pass through while also harvesting solar energy. Professor Thomas and his team developed filaments in the form of thin and flexible copper ribbons that were light in weight and consisted of a solar cell on one side and energy storing layers on the others, the team, then bought a small tabletop loom and were taught to weave the ribbons into a square of yarn. The concept shows that the filaments could be laced throughout the garments to power phones, sensors, personal health care gadgets etc. The energy they produce flow into the power grids or can be stored in a battery that can capture the flow of energy and store it to limit the portability. The technology is the answer for the shortcomings of solar cells. February 2017
The Flight with Optogentics Scientist have now added dragon flies to the list of birds, bats and insects for inspiration in designing air drones and research that requires wider areas to intercept. Today scientists are investigating on developing technologies that can guide the flights of these birds and insects, interact with and enhancing the unique adaptations that allow them to take to the air. Engineers have fitted dragonflies with tiny backpacks-mounted controllers that issues commands to the neurons that control the flight of these tiny insects. The project, known as DragonflEye is a collaboration between Charles Stark Draper Laboratory (CSDL) in Massachusetts who are involved in developing the backpacks that control the dragonflies and the Howard Hughes Medical Institute (HHMI). The experts at HHMI are identifying, enhancing the neurons located in the Dragonfly’s
nerve cord coordinating for steering the insect’sflight and inducing genes that make it more responsive to light. The project uses a technique called optogenetics that employs light to transmit signals to neurons. The genetically modified Dragonflies are more light sensitive and hence easier to control through measured light pulses. The components that build the tiny backpacks are called optrodes created by CSDL. These optical fibers supple gently to wrap around the dragonfly’s nerve cord which helps the engineers to target the specific neuron related to flight of the insect. These flexible optrodes could also be essential in human medicine by enablingminiaturized diagnostics that safely access smaller neural targets and deliver higher precision therapies.
Optogentics has broadened the horizons of energy harvesting, algorithms, motion sensing miniaturising, all within a system that can fix itself within a small gene.
The Future of Augmented Reality
A research in holographic study that may revolutionize the way world looks at augmented reality and futuristic display various fields including arts and entertainment, biomedical imaging, scientific visualization, engineering design, and displays could benefit from this technology.
February 2017
Lead Researcher Lei Wang and his team of Physicists from The American National University (ANU) have brought to life the imagining technologies from hi-end science fiction movies such as Star Wars by inventing a tiny device that creates the highest quality holographic images ever achieved. Part of the research was conducted in collaboration with the Oak Ridge National Laboratory in the United States and Nanjing University in China. The team was successful in creating complex Holographic images in infrared with the Device invented. The manipulation of lights performed by hologram enables the storing and reproduction of all information carried by light in 3D. Along with research in holographic study that may revolutionize the way world looks at augmented reality and futuristic display, the researchers are also looking out for alternatives in creating ultra
thin and ultra light optical devices for space research. The device can potentially replace the traditional bulky components with miniature cost efficient cameras used in astronomical missions by reducing the size and weight of the optical system on the space ships. The construction of the device uses millions of tiny silicon pillars that are about 500 times thinner than human hair. The new transparent material loses minimal energy from light while performing complex manipulation with lights. Dr. Kruk from ANU Research School of Physics and Engineering, who led the design, fabrication and optical testing of the devices, stated that the nano scale structure of the device helps it to evolve beyond the properties of natural materials and portray the stronger properties of holograms that can be used in range of applications. www.martupdate.com
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tech update
Putting the Sun to Work on the Farm Solar energy is making its way into agricultural and dairy farms for a number of applications globally. Though adoption of it is pricey initially and requires proper energy need assessment, it can lead substantial energy cost savings in the long term. It’s time for India which is endowed with abundance of sunlight to adopt this environment friendly source of energy for its huge agricultural and farming needs.
Dairy farmers can power their milking machines, refrigeration, to run water wells, water heating, LED lighting, and ventilation needs from a renewable energy
Venkitachalam V abijitindia@yahoo.co.in
Solar Energy in Agriculture and Dairy Farms Rising energy cost is a significant factor in increasing the cost of agricultural and dairy production. Solar energy can be used in farms in a number of ways, saving money, increasing self-reliance, and reducing pollution. Capturing the sun’s energy for light, heat, hot water, and electricity can be a convenient way to save money. Whether drying crops, heating buildings, or powering a water pump, using the sun can make the farm more efficient. Dairy is one of the industries, where solar thermal solutions are looked upon as an economical and viable option. Dairy farming is a sector in which expensive machines that consume a great deal of power are used. High levels of diesel consumption for power generation are a concern, as are the exhaust fumes. Some dairy farmers may currently be able to afford to pay the electric company for their energy needs, but there is something
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to consider. Though switching to another energy source may require an investment in time and money at first, solar energy comes with a major advantage: self-sufficiency. Dairy farmers can power their milking machines, refrigeration, to run water wells, water heating, LED lighting, and ventilation needs from a renewable energy. Grow your own fuel! Initial installation of solar panels can be pricey, but the amount saved by not paying electricity bills will have the photovoltaic system paid for in a few years. Since the majority of laws dictate that excess power generated by the photovoltaic systems can’t be sold to the power company, it’s important to make sure that the package they put in place meet but not exceed the electrical demands of the farm. If they use a backup solar generator with lots of batteries, the savings can grow even larger. Thousands of dairy farmers rely on solar energy today to run their operations for a variety of reasons, but most notable: cost
reduction. Dairies worldwide are adopting green technologies to meet their energy needs. Indian dairies must catch up soon. India’s geographical advantage makes solar energy an excellent alternative. The abundant solar radiation, clean character of solar energy, high cost of fossil fuels and negative emission consequences along with large requirements for process heat below 250°C are the key drivers of the strong focus on the development of solar thermal applications in India. The author Venkitachalam V is a management professional with 20 years of cross functional experience in diverse industries in the areas of Strategic Sales, Marketing and Business Development. With predominant experience in B2B Industrial environment, he has established new product lines in the market and successfully undertook business start-ups. His mission is to provide strategic leadership and direction in business environment. February 2017
February 2017
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69
INDUSTRY FOCUS
Industrial Fasteners: Perspective from Channel Partner
Vidur Kedia rtcvsk@hotmail.com
For some fasteners may be synonymous to just bolts and nuts. But it is much more than that. It has huge variety under this head. These fasteners differ from each other in many different ways and have different applications. In a basic sense they differ in their material of construction, type, size and surface finish.
Industrial Fasteners is a field of study by itself. The subject is very deep and requires a blend of theory, practice and experience. ‘Continuous Process of Learning’ may be an apt manner to say in a few words.
Rama Trading Company, Visakhapatnam. They formed an industrial marketing division in a company that leads the overall fasteners market due to its unparallel hold in the auto segment.
In this opportunity we would focus on High Tensile market of Industrial Fasteners in India. This market like the other markets has many small and a few big names. There are two major brands in this market, TVS and Unbrako. TVS is the preferred brand for quality conscious users. It may not have the lion’s share in the sector, but drives it.
Placing the limelight on TVS and Rama Trading Company, TVS manufactures fasteners under eight thousand part numbers for this category. Rama Trading Company stocks about two thousand part numbers, from M3 to M48 in diameter and 4mm to 400mm in length, at its centralised warehouse in Visakhapatnam to serve immediate need of its customers. Rama Trading Company is a channel partner that caters to corporate private and public sector industrial clients. Some of the big public sector clients include Indian Railways, HPCL, NTPC, NALCO, SAIL, etc. It has been serving
At the forefront this market may seem to be a niche. Automobile Original Equipment Manufacturer based brand TVS with an international standing was quick to realise the potential of this market working with
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this dedicated field for over 35 years. The commonly used types of fasteners of this category are: Hexagonal Head Screws and Bolts, Socket Head Cap Screws and Bolts, Socket Countersunk Screws, Socket Low Head Cap Screws, Socket Button Head Screws, Socket Set Screws, Flanged Head Screws and Bolts, High Strength Friction Grip (HSFG) Fasteners, Anchor Fasteners, Hex Nuts, Nyloc Nuts, Weld Nuts, Flanged Nuts, Socket Keys (Allen Keys) and Washers. Buyers’ Guide: This is a specialised field of activity and supplier credentials form an essential part. Part time supplier or general order supplier may not possess adequate knowledge to provide accurate solution to the buyers’ February 2017
fastener requirement. This field may not be well catered by disciples of ‘Jacks of all trades and master of none’.
of the world has led to tremendous increase in the range of fasteners. These machines have customised designs. This leads to new products to be added in order to serve the erection and maintenance these machine operators.
There are many critical elements in choosing of fasteners that fall in this category. The diameter, pitch, length, coating, specification, thread length, load-bearing, etc matter in selecting the fastener to be procured. In any incorrect application, a low costing fastener may cause a major capital breakdown or expenditure.
• Fasteners are considerably low value item. It is not always feasible to take up production or serve low volume business. Odd items take a very long lead time and hence inventory places a role. In this scenario small industries are major sufferers who require fasteners in very low quantities even if they add up their future requirements.
Challenges: • Import of fasteners cost significantly lesser than a non – branded fastener. One cannot escape by saying than the imported good is low in quality and that is why it costs less. There are well known foreign manufacturers that export quality products to India and their products are recognised in Indian markets.
• Like other branded products in other segments, there are lot of duplicate and sub-standard products in the market. In high tensile fasteners their market share is significant. The appearance of the product is deceivable quite easily and testing may not be possible for each piece everytime. This is the reason why a trusted supplier is an
• Import of equipments from different parts
essential part in Industrial Fasteners. If one wants to find examples for different case studies, Industrial Fasteners market in India has most of them. This market has seen big giants fall within no time, lesser known companies transform into market leaders with just few bold moves at right time, prospering entities default and seasoned players burn fingers or could be said even hands. There are some ready references and resources available on www.tvsfasteners. com which is continuously updated for data regarding fasteners. In case any further information is required, we would be pleased to assist you through the same. The author Vidur Kedia is Marketing Executive with Vishakhapattanam based Rama Trading Company. He is a Gold Medallist from GITAM University and an Alumnus of The London School of Economics and Political Science.
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FEATURES :
FEATURES :
= Distance of starting warning : 80cm for 11.4kV (286SVD) 85cm for 22.8kV (287SVD) = Frequency : 50/60Hz IP65 = Min. sensing Voltage : 1.1kV = Volume:70dB or higher at 1meter distance. = Equipped with self-testing functions. = Sound & flash light warning. = Able to sense all kinds of AC High Voltage System. = Water-proof design (Ip65) (287SVD) = Low power consumption = CE Certified
= Frequency : 50/60Hz = Display : Light-Flashing red light Sound-intermittent sound 50dB apart 3m = Overall length: Retracted: 893±50mm(230HD) Retracted: 1370±50mm(290HD) Extracted: 1520±50mm(230HD) Extracted: 2450±50mm(290HD) = Measuring Voltage: 3kV~36.5kV(230HD) 6kV~81.5kV(290HD) = Leakage Current: 100mA/<100mA at withstand voltage test .
= Frequency : 50/60Hz
= Insulation Resistance : 2000MW min by 1kV
An ISO 9001:2008 Company
February 2017
= Dielectric Strength = Leakage Current Test = High Voltage detection in high tension circuits (3.3kV, 6.6kV & 24kV) = Low Voltage detection in low tension circuits (80V ~ 600V) = Insulation Resistance : 2000MW min by 1kV = Waterproof construction
G-17, Bharat Industrial Estate, T. J. Road, Sewree (W) , MUMBAI - 400 015. INDIA. Sales Direct : 27754546, Tel : (022) 27750662, 24124540, Fax: (022) 24149659 E-mail : sales@kusam-meco.co.in Website : www.kusamelectrical.com www.martupdate.com
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Pre Event Report
MTA2017 to Spotlight New Technologies with Specialised Zones In a global manufacturing outlook report, 49 per cent of manufacturers surveyed were reported to be investing six per cent of their revenues in R&D and innovation, in a push to transform their businesses. Asian manufacturing companies surveyed exhibited the highest investment expectations, with a majority of respondents from China, Japan and India indicating they would spend more than six per cent of their revenues on technology and innovation. 25 per cent of the respondents have already poured investment in avant-garde technologies such as 3D printing.
Riding on a wave of renaissance in the industry, MTA2017 – Asia’s premier manufacturing technology industry event returning from 4 to 7 April at the Singapore Expo, will kick off a host of new features TheOptics & Photonics Innovation Hub, The Semiconductor Innovation Centre, and a 3D Printing Seminar. “As manufacturing continues to evolve and value creation has become an integral component of the change process, many traditional manufacturing businesses in the Asian region need to become agile and embrace change. The new features, along with the recurring Capabilities Hub, are designed to serve
industry players who are looking to leverage on technology and innovation to maintain their market leadership and stay ahead of the change curve,” says Mr. William Lim, Project Director of Machinery Events at Singapore Exhibition Services, organiser of MTA2017. Lim adds, “More importantly, the newfound knowledge and skillsetswill ensure that companies and their workforce will be wellpositioned for growth opportunities in the new manufacturing era.” Mta2017: Spotlighting Advanced Technologies for High-Value Manufacturing Optics & Photonics Innovation Hub
In collaboration with the Optics and Photonics Society of Singapore (OPSS), LUX Photonics Consortium and The Photonics Institute, the Optics and Photonics Innovation Hub is dedicated to showcasing products and services in the field of optics and photonics. This specialised zone will bring together industry and academic leaders, manufacturers and suppliers to showcase the latest research and innovative products. Soda Vision, Del Mar Photonics / Team Photon Inc, Wavelength Opto-Electronic, SintecOptronics and PI (PhysikInstrumente) Singapore are among some of the confirmed exhibitors in the zone. Confirmed participating member companies of LUX Photonics Consortium
Bird’s eye view of MTA2015
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The 3D Printing Technology Tour took trade visitors on a journey to discover the level of intricate detailing 3D printing can achieve
include Finisar Singapore, Einst Technology, Hylax Technology, II-VI Singapore, D’Optron, Tip Biosystems, Lighthaus Photonics and Hillhouse Technology. Semiconductor Innovation Centre According to the World Semiconductor Trade Statistics (WSTS), the worldwide semiconductor market is expected to increase 2 per cent in 2017 and 2.2 per cent in 2018. At MTA 2017’sSemiconductor Innovation Centre, visitors can get up close and personal with advanced semiconductor manufacturing technologies and solutions made for the evolving global electronics market, and learn how harnessing these technologies and solutions will enable the industry to compete in the global market. Some companies on board include Sandvik South East Asia, ISO-Dynamique Microsystems and Onn Wah Tech. 3D Printing @ MTA Advances in additive manufacturing, or 3D printing as it is commonly known, have seen the application of more and more materials to the process and the creation of innovative solutions for the manufacturing industry. Besides a 3D Printing Technology Tour, a new 3D Printing Seminar will be held to impart technological updates, opportunities, issues and challenges impacting the industry. The National Additive Manufacturing Innovation Cluster and the Additive Manufacturing Innovation Centre by Nanyang Polytechnic February 2017
will be featured on the show floor. Capabilities Hub A centrepiece at MTA, the Capabilities Hub gathers local parts and component manufacturers and service providers to highlight their manufacturing competencies in the high-value sectors of Aerospace, Complex Equipment, Medical Technology and Oil & Gas. Organised in partnership with the Singapore Institute of Manufacturing Technology (SIMTech), this area will see local and overseas players converge to network, exchange knowledge, discuss potential collaborations and forge partnerships. Confirmed exhibitors include CEI Limited, Microcast, Eratech, Solidmicron Technologies, Nano Technology Manufacturing, Onn Wah Precision Machining, Fujicon Engineering, Autec Solutions, ST Kinetics Integrated Engineering, JEP Precision Engineering and Wah Son Engineering, to name a few. Metrologyasia2017: Serving Industry’s Demands for Precise Engineering Metrology solutions are important to the manufacturing process, from miniature electronics, intricate medical devices and precision components to large aircraft structures and oil & gas parts. Metrology Asia 2017 is dedicated to showcasing cuttingedge metrology and inspection equipment and spotlighting companies specialising in
high-end test and measurement apparatuses and systems. Attendees will learn about the latest in metrology solutions from the top technology providers around the world. Conferences for Knowledge and Skills Upgrade In a rapidly changing business landscape, having the right information at the right time is essential to business sustainability and success. With knowledge sharing being a vital element, the conferences at MTA 2017 are specially formulated to enhance industry professionals’ insights in new manufacturing concepts. The Smart Manufacturing Asia conference will have experts from top technology enablers and manufacturing firms such as Accenture, Airbus, Anton-Paar, A*Star, BCG Consulting Group, Chevron Oronite, Emerson, Honeywell, Infineon Technologies, Mann+Hummel, Pepperl+Fuchs, Siemens and many more,delving into pertinent topics and offering practical tips in digital manufacturing, Industry 4.0, robotics and industrial automation. The Precision Engineering Centre of Innovation (PE COI) Annual Conference and the International Conference on Optical and Photonic Engineering (icOPEN), both having seen highly successful editions, will return to debate on latest trends and issues facing the precision engineering industry. www.martupdate.com
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innovations
Light, durable and food-safe New xiros guide rollers from igus
Ball bearing system solution with FDA-compliant components saves over 60 percent weight compared to stainless steel solutions. For guide rollers and transport rollers, igus has developed a system solution consisting of tube and polymer ball bearings, which is now also available from stock in a light and FDA-compliant design. The rollers for use in the labelling, packaging and food industry consist of a blue PVC tube with two flange ball bearings at the ends made of wear-resistant xirodur B180 with stainless steel balls.
Under the brand name xiros, the motion plastics specialist igus has developed maintenance-free and, above all, lubricantfree polymer ball bearings. Especially in the food and packaging industry, this is a decisive advantage as there is no risk of contamination. New in the product range is a ready harnessed system solution consisting of a blue PVC tube as well as two flange ball bearings made of xirodur B180 with stainless steel balls.
respectively.” These ligh weight rollers are
“All components used in these new guide rollers are FDA-compliant,” explains Marcus Semsroth, head of xiros polymer ball bearings at igus. “From now on, we offer this system solution in two installation sizes with outer diameters of 50 and 63 millimetres
polymer ball bearings achieve less friction
available from stock at igus in lengths of 100 to 1000 millimetres. Plastic System Solution Saves Drive Energy Compared to stainless steel tubes, the food-grade plastic tube weighs only about one third as much, which in turn has an effect on the required drive energy when the rollers themselves are moved, for example in film storage. Also the dry operating xiros than lubricated ball bearings made of metal, since the balls do not have to overcome the resistance of the lubricant. Here, they have the advantage that they start much more easily than ball bearings made of metal.
Xiros: Comprehensive Range of Plastic Ball Bearings Since 2008, igus has developed a wide range of lubrication-free polymer ball bearings, which are already in use in a wide range of applications. The service life of the xiros ball bearings can be calculated by entering the respective application parameters. The most widely used designs are radial deep groove ball bearings according to DIN 625, similar to the available ball bearings made of metal. Further types are, for example, axial ball bearings, multiple bearings, slewing ring bearings or axial polymer ball transfer units. For more details write to Santhosh Jacob, Product Manager, igus (India) Private Limited Email: santhosh@igus.in, Web: www.igus.in
All materials of the new xiros guide rollers from igus are FDA-compliant (source: igus GmbH)
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Reliable measurement results under Tough Conditions ZIRKOR oxygen analyzers from SICK
The new oxygen analyzers in the ZIRKOR series are extremely rugged and combine high quality with innovative performance. The precise devices for combustion optimization are easy to operate and completely reliable. They take measurements directly after combustion so the oxygen value can be perfectly adapted to the fuel.
Reliable oxygen measurement is just as important for controlling an optimized combustion process as it is for emissions monitoring. In one of the toughest applications of industrial process automation, the analyzer must be easy to integrate and extremely resistant. Optimal combustion, however, relies on perfect dosing. Too little oxygen will result in incomplete combustion and, therefore, increased CO emissions. Too much oxygen, on the other hand, leads to very high heat loss via the exhaust gas. The ZIRKOR series provides an oxygen reference value for emission measurement in order to ensure reliable measurement results. There are three versions available:
ZIRKOR100 for smaller plants, ZIRKOR200 for large combustion plants, and ZIRKOR302 for adjustment without test gas. Tough Performance – Easy to Operate Precise Analysis The ZIRKOR100 is extremely rugged thanks to its innovative cell technology. The integrated cell diagnosis function keeps maintenance work to a minimum and all important information can be accessed via ZIRKOR Remote. The ZIRKOR200 is a high-tech analyzer with simple connection options. It can work in ambient temperatures of up to 1,600 °C without any problems and calibrates itself automatically. Thanks to its variable probe
lengths and a higher number of interfaces, it can be installed in all kinds of plants and applications. The model that works in temperatures of up to 600 °C is also certified in accordance with EN 15267. The main difference between ZIRKOR302 and the other two analyzers is its automated calibration using the ambient air. The triedand-tested flow sensor principle does not require any test gases for this calibration and ensures a continuous, exceptionally precise measurement even at high temperatures. The analyzer is available with an optional integrated measuring gas pump or an ejector powered by compressed air. For more details visit www.sick.com/in/en
The oxygen analyzers in the ZIRKOR series provide reliable measurement results
February 2017
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Announcement
High-Temperature Ratio Pyrometers Expanded
Fluke Process Instruments has added four new single-color and two-color pyrometers to the Endurance series. The series now covers measured temperatures from 50 °C to 3,200 °C. The manufacturer has enhanced the maximum optical resolution from 150:1 to 300:1, enabling measuring of even smaller targets from a distance. A new low-temp ratio pyrometer for demanding applications measures temperatures from 250°C. The sensors feature galvanically isolated inputs/ outputs and a stainless steel IP65 housing. They withstand ambient temperatures up to 65 °C or up to 315 °C using cooling accessories. Application areas include primary and secondary metals manufacturing, carbon processing, silicon production, and now also foundries and welding, as well as rubber and thick plastics. Visit: www. flukeprocessinstruments.com
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GARANT Master Steel Pick Pocket
Infrared Thermometer Model – IR-866
7-Axis Beam Mill Reline Machines
The GARANT MasterSteel PickPocket is designed for all milling disciplines. The tool is suitable for milling slots and pockets, as well as for side milling. However, its manoeuvrability for ramping and helical milling makes it particularly impressive. It features innovative front cutter geometry with three cutting edges and a drill tip recessed towards the milling shaft. The concept with three cutting edges enables very large flutes in comparison with a classic four-cutter design, which is why swarf can be routed away better. This makes the tool an excellent match for aggressive ramping and plunging.
Model IR-866 is a new Handheld Infrared Thermometer introduced by “KUSAM-MECO” an ISO 9001-2008 certified company. This model has MAX/ MIN/ AVG/ DIF functions, adjustable high/low alarm setting, fast response time <250ms, over range indication, auto Power off function& Diode Laser Output (Class 2).It has high accuracy with measurement range-50°C~2250°C(58°F~4082°F)&D:S ratio of50:1. Its spectral response is 8~14µm & adjustable emissivity of 0.1~1.0.
Due to confined spaces, hot environments and arduous tasks, grinding mill relining can be a challenging job for even the most experienced crew. The most critical and potentially dangerous part of this process is the operation of the mill reline machine.
The outstanding smooth cutting action and stability of the tool are due to the unevenly spaced end face and a dynamic helical pitch, together with a special core diameter increase. The crescent shape of the end face makes the cutting edges particularly robust for plunging and ramping.
It has auto power off feature which shuts the meter after 20 seconds of inactivity. The operating temperature is 0°C~50°C (32°F~122°F) & storage temperature is -20°C~60°C (-4°F~140°F). It’s dimension is 191.5(L) × 126(W) × 60(H) mm and weight is 299g. It’s relative humidity is 10~90%RH for operating temperature and <80%RH for storage temperature.
Visit: www.hoffmann-group.com
Visit: www.kusamelectrical.com
Outotec’s new 7-Axis Beam Mill Reline Machines (MRMs) set a new benchmark for safety and are the only MRMs that fully comply with the European Machinery Directive. The beam MRMs can be maneuvered using a conventional rail arrangement or optionally a tire drive system, which provides increased flexibility for transport around the mill deck. A travelling liner cart with powered slew for rotating liners and a crane with 7 degrees of freedom for manipulation of the liners inside the mill ensures safe, efficient, and reliable operation. Visit: new.outotec.com
February 2017
ec1 Dot Peen Marking System
The ec1 column-mounted machine is extremely precise, marks at high speed and has an excellent robustness, which is perfect for all types of dot peen marking. This new machine is ideal for marking small to medium sized parts, from plastics to hardened steel up to 62HRC. Parts of various shapes and surface conditions can be marked.The system also includes a graduated column for an easier positioning. Its new marking window is bigger (120 x 100 mm) and its controller is equipped with a HD color screen of 95 x 54 mm. Besides, the controller is fully programmable.
Explosion Protection Equipment
The ec1 controller features completely redesigned software for simpler handling and increased intuitiveness. This software allows to create easily and quickly marking programs directly from the controller. New navigation icons facilitate switching between different menus.
Pepperl+Fuchs offers optimal solutions for virtually all requirements of explosionprotected components and customized systems.Electrical Explosion Protection Equipment by Pepperl+Fuchs is exactly tailored to meet the multifarious requirements of process automation. Starting with basic terminal boxes through control units and stations to complex control solutions the Mannheimbased company offers a highly flexible, extensive portfolio. Utilization of various types of explosion protection as well as a large quantity of enclosure styles facilitate the design of efficient solutions for each application and environment. The highquality enclosures are available in various sizes and materials. Customized solutions come in explosion protection types ‘intrinsic safety’ Ex i, ‘increased safety’ Ex e, ‘flameproof’ Ex d as well as ‘pressurized’ Ex p, depending on the specific application’s requirements.
Visit: www.sic-marking.com
Visit: www.pepperl-fuchs.com
February 2017
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MART UPDATE
Metal Impregnations India adds a New Chapter in their Book of Success supplied installations at Astra Honda Motors.
Pune based Metal Impregnations India Pvt Ltd recently supplied a fully automatic robotic machine for impregnation of Cylinder blocks, Crank cases and Cylinder heads for Honda Indonesiaâ&#x20AC;&#x2122;s new AHM plant in Karawang. The fully
automatic installation produces 800 sets per day of castings which are finish machined and ready for assembly. The order was secured by Metal Impregnations against stiff competition, from Japanese competitors who had previously
However Metal Impregnations, secured this order on the basis of their state of art, superior technology incorporating fully automatic process cycles to ensure the complete elimination of residual resin in fully finished components, a very common problem in most impregnation lines. This machine has ensured that Astra Honda Motors has complete control on process and quality. The complete process is automatic with a very short cycle time and has a completely flexible and programmable
process cycle , which impregnates fully machined components with zero rework. This has helped the company to resolve the long standing problem of resin residue in machined castings. With this supply Metal Impregnations India, has once again established itself as the fore runner in impregnation technology. Guided by visionary technocrats and impregnation specialist, Directors Mr Saibal Sen and Mr Probal Sen of the company, stated that this state of art impregnation line is the first fully automatic operator less robotic impregnation line being used in Indonesia.
Experiencing Industry 4.0 at first hand, SICK at the Hannover Messe 2017 At the Hannover Messe 2017, SICK will present the next step toward Industry 4.0. Using an example of a value added process, the company will demonstrate the sensor features that lead to more flexibility for machine operators. As a result, visitors to the exhibition will be able to experience the enhancements at first hand. The exhibit will highlight the challenges relating to Industry 4.0 and the appropriate solutions from SICKâ&#x20AC;&#x2122;s perspective. These challenges occur at basic levels of the value added process and find solutions in the form of SICK sensor technology, systems, and services. The products that will be on display are actively enabled for communication, ensuring that they can establish links with the world of data. With the aid of a cloud provider, the data that is collected is compiled and then evaluated and visualized accordingly. Flexibility, profitability and transparency The Internet of Things makes information available to everyone at any time. In addition, customers increasingly expect fast, flexible services. As a result, production and
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logistics processes must also be as flexible as possible, while at the same time allowing for increases in productivity. This can be achieved by using intelligent and flexible sensors that enable batch size 1 to be manufactured quickly and cost-effectively. Intelligent sensors offer significant added value in this respect. They allow improvements to be made while the system is in operation, without production having to be interrupted. The challenges involved in Industry 4.0
cannot be overcome without the large volumes of data captured and pre-evaluated by intelligent SICK sensors before they are sent out into the world of data. SICK sensors guarantee transparency at every stage of the value added process. In addition, they are backwardly compatible. Industry 4.0 sensors can be used in existing automation architectures, but they can also communicate with higher-level systems. Visit Sick at Hall 9, Stand F18. For more details visit www.sick.com
February 2017
Organized By
Supported By
+91 79 40305602 | +91 9328899503 | bjhala@imtos.com | www.kdclglobal.com February 2017
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Pricol Commissions State-of-the-Art Greenfield Manufacturing Plant in Pune power and Variable Frequency Drive (VFD) air conditioning. Roof-top solar panels fulfil 40% of the daily power requirement. The production lines are designed on lean manufacturing principle with improved layout for streamlined material flow to ensure Quality consistency and Material efficiency Pricol Limited, a leading manufacturer of automotive components for the global automotive market, recently inaugurated its high-efficiency plant built across 6.58 Acres in Phulgaon, Pune. The new facility incorporates Green concepts of Solar
The state-of-the-art manufacturing plant at Pune aims to generate annual revenue of 220 Crore INR in the next 2 years, up from the current annual revenue of 120 Crore INR, thus contributing to Pricol’s 2020 vision. New investments in Surface-mount
Technology (SMT) - Printed Circuit Boards (PCB) manufacturing lines will cater to the growing Electronic Cluster business not only in Two Wheeler but also in Commercial Vehicle, Off Road and Tractor segments. Investments in Electronics Manufacturing will also contribute to the growing Body Control Module and Telematics businesses. The plant also has New technology Pump production lines catering to the domestic and export markets. With manufacturing operations in Indonesia, Brazil and India, the new plant in Pune will add impetus to the manufacturing operations of Pricol in the global market.
Safety brakes by mayr® power transmission – fit for the future Brake technology 4.0 by mayr® power transmission means on the one hand a technologically leading friction system which, together with consistently considered safety principles, stands for reliable, safe brakes with extremely high performance density. Firmly connected with this are on the other hand monitoring modules of the latest generation, such as the ROBA®-brakechecker or ROBA®-torqcontrol, which allow
permanent brake monitoring and make safety brakes fit for the challenges of the Industry 4.0. The perfectly-coordinated complete system not only guarantees the utmost level of operational and functional safety, but also increases the productivity of machines and systems through preventative fault detection and maintenance. mayr® power transmission presents its brake technology 4.0 at the Hanover Trade Fair 2017 - Hall 25, Stand D30.
HARTING inaugurates its new Facility in Chennai On 20th January 2017, HARTING laid a milestone in their Indian operations by starting their new manufacturing facility in India, a boost for #Make in India, in Chennai. Mr. Sudhanshu Mani, General Manager of Integral Coach Factory (ICF) inaugurated the facility with Harting India CEO Mr. Girish Rao in the presence of senior dignitaries like HARTING Senior Vice President Mr. Andreas Conrad and General Manager Mr. Bernd Fischer. Mr. Thiru M C Sampath, Honorable Minister for Industries - Government of Tamil Nadu graced the occasion.
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The HARTING range of products and solutions comprises connectors, device connection technology and network components. HARTING products connect machines and facilities via data, signal and power. These offerings enable solutions to automation technology, energy, transport technology, radio, stage and event management technology machine construction, medical technology and infrastructure. HARTING employs around 4,300 people across its 43 sales companies and 13 production plants. February 2017
IndiZen 2017 Promises to be Must Visit Event for OE Sector! Kaizen Institute is organizing IndiZen 2017, its 8th National Convention on Operational Excellence (OE) on 21- 22 February at Hyatt Regency, Pune, India. The event boasts of featuring eminent keynote speakers delivering insights on various topics, over 30 thought provoking case studies, benchmark tours, special interest knowledge sessions and presence of over 200 delegates.
accelerating growth of an organisation. IndiZen has become one of the well recognised OE events nationwide which is focused on helping create a lasting change within and outside of the organisation. Hundreds of OE/ Lean professionals come together to network, learn from most experienced practitioners in this domain, and to exchange ideas.
The event promises to be an ideal platform for knowledge sharing amidst highly successful and seasoned OE/ Lean practitioners to gather inputs for
This annual event is runs with a motto “Learn-See-Share”. Delegates will get opportunity to select & learn from three learning tracks: Knowledge Sessions: Learn
contemporary best-in-class practices via Knowledge Session. This year the theme is “Operational Excellence in Logistics & Distribution”. KAIZEN™ Benchmark Tours: Visit world class facilities and observe excellence practices live and National Case Study Competition: Present your case study or be part of the audience In its last edition in 2016, IndiZen witnessed presence of 225 delegates from 70 organisations. This edition, around 250 delegates are expected from across the country.
Red Lion Lauches New Ramp Soak and FlexCard Options Red Lion Controls, the global experts in communication, monitoring and control for industrial automation and networking, today announced its advanced PAX®2C PID controllers have been enhanced to feature new Ramp Soak capabilities and FlexCard™ plug-in options that enable users to reduce costs by easily changing or adding functionality to meet industrial requirements without inventory stocking.
analog input and second PID control features:
Unlike competitive models that must be ordered with functionality factory installed, Red Lion’s PAX2C PID controllers offer flexible PID control options for process and temperature applications that require local control across automation processes. For instance, the new Ramp Soak capabilities allow users the ability to change and hold machine temperature – either up or down – for a specific time period. The PAX2C controllers feature 16 different profiles and enable 20 step changes to adjust the temperature or process control for a range of industries that include factory automation, packaging, metal processing, and food and beverage.
• Second Process Input Card: supports programming for several functions, including serving as either a process input that acts like a separate panel meter or a remote setpoint that allows a remote input to change the setpoint value of the controller. It also provides the capability to easily add another PID controller to each unit.
In addition to added Ramp Soak functionality, the following field-installable FlexCard options allow organizations to quickly customize PAX2C PID controllers to add communication, setpoints, retransmitted analog, heater current monitor, second
February 2017
• Heater Current Monitor Card: measures heater currents to allow proactive health monitoring and maintainance, thereby helping to remove excess waste in production environments.
“To meet the needs of numerous PID control applications, our newly enhanced PAX2C PID controllers offer benefits to users who need flexible equipment that supports display reading at any point in the process,” said Jeff Thornton, product manager at Red Lion Controls. “The real savings comes through when our PID controllers are tailored to specific applications by adding option cards. This enables customers to reduce overall support inventory with a versatile solution that meets a multitude of PID control requirements today and tomorrow.”
Red Lion’s Crimson® programmed PAX2C PID controllers are dual-line displays that change color based on process status, alerting when a value is out of a specified range. With universal process inputs and AC/DC power input, PAX2C controllers accept DC current, DC voltages, process signals, thermocouples and RTD inputs to provide an all-in-one platform that eases integration. Additional features include a large LCD display with easy-to-read bar graphs, programmable annunciators, up to 16 alarms and a built-in USB programming port. Red Lion’s advanced PAX2C modular platform provides an easy upgrade path that enables integrators and panel builders to reduce inventory requirements while increasing application support. For more information about PAX2C PID controllers, visit www.redlion.net/PAX2C.
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GLOBAL ONE
“Our goal: to be the number one for our customers worldwide”
germany
SOFTWARE SOLUTIONS CELOS® – The app-based control and operating system which serves as an entry point to digitalisation as well as exclusive technology cycles.
SERVICE & SPARE PARTS Customer first – Top quality service at fair prices, such as spare parts with our best price guarantee.
CLX / CMX Evolution of ECOLINE – more options, technology and quality at competitive prices.
AUTOMATION New, innovative automation solutions such as the Robo2Go – with free access and no robotics expertise necessary.
“In the future DMG MORI will focus even more on quality and customer responsiveness. We will set a course for this together. We promise stability and continuity in our partnership with you, our customers and suppliers.”
TECHNOLOGY SOLUTIONS Our technology centres – Overall technological and industrial expertise including additive manufacturing.
japan
For more information and to download a brochure, visit www.dmgmori.com
February 2017
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FastMig M A new breed of industrial workhorse
Top welding performance for industrial MIG/MAG welding Enjoy the magnificent efficiency and ease of use, either synergic or regular. The Regular product package offers you strong and reliable welding for affordable price. It is excellent for basic welding applications in professional industrial welding. The Synergic product package features easy-to-use synergic functionality and a rich selection of additional features for optimising your welding work. Proven reliability from the top of the welding technology!
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February 2017