MART January 2016

Volume 12 Issue 7 January 2016 ` 100

PAHARPUR MANUFACTURER OF THE RISING EAST WHEN IT COMES TO MANUFACTURING TODAY, EASTERN PART OF INDIA IS SELDOM FOUND IN THE BOOKS OF THE INVESTORS. HERE, PAHARPUR COOLING TOWERS PVT LTD IS A NAME ENOUGH TO FIGHT AGAINST THIS LABEL.

IMTEX 2016 EXHIBITS LATEST TRENDS IN

METAL FORMING

SOCIAL MEDIA@ MANUFACTURING January 2016

‘MAKE IN INDIA’ INVOKES PRO-BUSINESS SENTIMENT Parakramsinh G Jadeja, President IMTMA www.martupdate.com

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January 2016

Renishaw fixtures Your single source for metrology fixturing

Renishaw modular fixtures for CMM, Equator™ and vision applications: • Improved throughput, reproducibility and accuracy of your inspection • Quick and repeatable fixturing set-ups for your components • Complete solution for any part regardless of its size, shape or material

For more information call +91 20 6674 6200 or visit www.renishaw.com/fixtures.

Browse our online catalogue at www.renishaw.com/shop.

Renishaw India [Pune] S.No.282, Hissa No.3, Raisoni Industrial Estate, Village Mann, Tal:Mulshi, Pune 411057 T +91 20 6674 6200 F +91 20 6674 6211 E india@renishaw.com

www.renishaw.com

January 2016

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January 2016

foreword Ease@Indian Manufacturing Dear Readers, I hope you all have started the journey of 2016 with innovative ideas, productive spirit and with accountability.

MART’s mission is to revolutionize the reading habit of a manufacturer/ Engineer in our country. Last year we initiated several interactive sessions and conducted surveys among different users of the manufacturing industry and with their feedback we are redesigning our contents from the very first issue of 2016. Our main story talks about the impact of Mobile and Social Media in the Manufacturing sector, which is still at a very nascent stage, and proper awareness, can bring a lot of marketing and branding opportunities especially to our SMEs. I am sure that the articles featured here will give our readers innovative plans to use the social media and develop a broad customer network in the near future.

The year starts with a lot of events specially designed to benchmark Indian manufacturing. Further complimenting Make in India campaign, the West Bengal government and the Andhra Pradesh Government are organizing their investment and business summit during the first half of this month. Andhra Pradesh is expected to offer a lot of facilities to the investors and the Chief Minister, Shri. Chandrababu Naidu proved his industry friendly policy during his last stint as the head of united Andhra. During his last tenure, several infrastructure projects were initiated which helped the state to bring a lot of industries. He is expecting to use his experience this time to ensure AP Invest meet is going to be a huge success! On the other hand Bengal Chief Minister, Ms. Mamata Banerjee is trying to sum up the hard work she had done last year with the Bengal Global Business Summit this year which is expected to receive a greater support from the industry leaders. Another big event to take off is Make in India Week scheduled from 13th to 18th of February at MMRDA Grounds, Bandra-Kurla Complex, Mumbai. An exhibition of most innovative products and manufacturing processes developed in our country is planned at Make in India Centre along with a sector pavilion and states pavilion. Undoubtedly it will take manufacturing to newer levels. For more details and registrations please visit www.makeinindia.com Under the leadership of Mr. Parakramsinh G Jadeja, Chairman & Managing Director of Jyoti CNC Automation Limited and the newly elected President of Indian Machine Tool Manufacturers Association, IMTEX 2016 and the concurrent event TOOLTECH 2016 are scheduled from 21st to 26th of this month. Latest forming innovations are expected to feature in this edition with exhibitors from 22 countries in which China, Germany, Japan and Taiwan will have separate country pavilions. Exhibitors will span across industries such as aerospace, automobiles, capital goods, defence, electrical and electronics, plastics processing, railways, telecom, oil and gas equipment, and many more. On 20th January, IMTMA is organizing an International Seminar on Forming Technology with the theme of “Shaping the future of Manufacturing”, to highlight evolving trends in forming technologies from all over the globe. This edition will also witness 40 institutions participating in the i2 Industry-Institution Pavilion, the ongoing efforts of the organizers to bridge the gap between industry and academia. We are coming out with a special feature on IMTEX in this edition and a brief interview with the new IMTMA President Mr. P G Jadeja sharing his plans on IMTMA benefiting Indian industries, thereby complimenting the efforts of the Government.

Last year we witnessed complex market situations. With an atmosphere of ease of doing business in the country as well as with the announced reforms, the Indian manufacturing industry is expected to sustain its growth. We, at MART, want to play a greater role in the growth of our manufacturing base and we look forward your suggestions and feedback to make our mission successful. Do write to us and wish you all a very Happy New Year!

Signing Off,

Hari Shanker hari@martinfotech.in

January 2016

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24 MAIN FEATURE

10 INNOVATIONS

20

Social Media Complements Traditional Marketing in Indian Manufacturing

24 Social Media: Boone or Bane for SME’s marketing Engineering Products

26 Go Digital: New mantra for Survival 28 The Mantra of Social Media: “Engagement” & “Patience”

32 Impact of Mobile & Social Media with Big Data in Manufacturing

Volume 12 Issue 7 January 2016 Annual Subscription `1200 Member INS Editorial Advisory Board

A S Shetty Saravjit Singh Manoj Kabre P S Satish J R Mahajan LD Bhakre S M Dangi Sandeep Hingne

MediaMart Infotech

Digital Edition at

B/28/1, Katjunagar, Near Kalimandir Kolkata - 700032 Mob: +91 9038000711

9830122946 Email: info@Martinfotech.in Visit www.Martupdate.com

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Edited, Printed, Published and Owned by Hari Shanker A G and Printed by him at Orange Printers Private Limited, Plot No: 53, Vattiyoorkavu, Thiruvanthapuram- 695013. Industrial Business MART is a monthly journal published from Thiruvananthapuram Declaration No: A11/96303/14. Industrial Business MART reserves the right to use the information published here in any manne the Publisher no any of its employees accept any responsibilities for any errors or omissions. © All Rights Reserved January 2016

CONTENTS 62

46

Vikram Sarathy Managing Director, Unipunch Toolings Pvt Ltd

ON FACE

SPECIAL FEATURE

Columns

64 Focus on Corporate Social Responsibility 66 Performance Appraisal Checklist for Managers 40 SUCCEESS STORY

70 CASE STUDY

83 FAIR MART

84 97

MART UPDATE THE LAST LEAF

Managing Editor

Hari Shanker

Associate Editor Hiya Chakrabarti

General Manager

Priya Kundu

HR & Admin

Sonalisa Dey

Creative Assistant

• Three Years (36 issues) at `3000 You save `600

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Sales Team

• Five years (60 issues) at `4800 You save `1200

Adrita Baidya Subramaniam V C R Sathyanunni K Ravindranath

• One Year (12 issues) at `1200 Send your subscriptions to: The Circulation Manager - MART Mediamart Infotech, B/28/1, Katjunagar, Near Kalimandir, Kolkata - 700032 Mobile: +91 9038 000711 Email: mart@martinfotech.in Web: www.martupdate.com & www.martonline.in

IDA Veli, Titanium Post, Thiruvananthapuram- 695021 and Published from”Tharangam”, TC 37/2029, Kodunganoor Post. m. Views and opinions expressed in the journal are not necessarily those of the Publishers. RNI No: KARENG/2004/13614 er whatsoever. While every effort has been made to ensure the accuracy of the information published in this edition, neither January 2016

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CELOS®& DMG MORI Technology cycles for Industry 4.0

DMG MORI technology cycles

I N N O VAT I O N

Software solutions to make complex machining processes an effortless reality

Worldpremière: CTX gamma 3000 TC 2nd Generation 800 mm X travel with the new compactMASTER® turn-mill spindle rated at 220 Nm torque

With CELOS®, DMG MORI is offering a cutting-edge user interface that can be expanded with new APPs and updates and which provides an immediate solution to Industry 4.0. CELOS® is as easy to use as your smartphone, networks all machines within a manufacturing organisation and therefore simplifies the process from the idea to the finished product. 16 APPs help the operator prepare, optimise and process production jobs without any errors and enables the consistent administration, documentation and visualisation of order, process and machine data, consequently holistically improves the profitability of production.

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With 31 DMG MORI technology cycles as another highlight, DMG MORI is presenting software solutions on the cutting-edge5-axis and turn-mill machining centres to make complex machining processes an effortless reality. Thanks to parameterised context menus, complex processes can be directly programmed on the machine up to 60 percent faster. For the easy to learn and ready-made windows to enter data, programming is hardly needed and complicated DIN programming are avoided.

Therefore, DMG MORI technology cycles are ideal for application-specific shop floor programming.

World première: CTX gamma 3000 TC2ndGeneration A turning length of 3,050 mm makes the CTX gamma 3000 TC 2nd Generation the largest turn & mill complete machining centre in the now completely revised CTX TC series from DMG MORI. Like its smaller sister models the machine tool manufacturer has also equipped this latest machine with a new compact MASTER® mill-turn spindle, which with 220 Nm achieves a 120 percent higher torque.

With a diameter of 202 mm the length of the compact MASTER® spindle has been reduced by 70 mm so that it now measures only 450 mm.

The interplay of the 150-

mm larger X-axis (-25 / +175 mm) and the 20-mm longer Y-travel of ± 210 mm brings an enormous gain in freedom for users. This enables, for example, the radial machining of workpieces with maximum diameters of 700 mm with 170-mm long tools (with the B-axis in a vertical position). With regard to other equipment features, the CTX gamma 3000 TC 2nd Generation is equipped with 36 tool pockets in its standard version. This capacity can be increased optionally to 80, 120 or 180 tools. Maximum tool length here is 550 mm.

For more details visit www.dmgmori.com

January 2016

Pressure Range

Capacity

Discription

Sr No

M3/Min

CFM

Bar

1

Lubricated SCREW Compressor

0.23 to 43.70

8 to 1545

8 to 13

2

Oil Free SCREW Compressor

5.30 to 51.40

187 to 1815

8 to 10

3

Lubricated PISTON Compressor

.125 to 6.20

4.5 to 219

8 to 40

4

Oil Free PISTON Compressor

.156 to 1.30

6 to 45

8 to 40

5

BOGE FLEXPET

1.55 to 17.9

54 to 634

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BOGE AIR. THE AIR TO WORK.

BOGE India , No. 216, Third Link Street, Industrial Estate, Nehru Nagar, Kottivakkam, Chennai - 600 096, india@boge.com* www.boge.in Chennai Mr. F C Jayakaran

: +91 9600041656 : fc .jayakaran@boge .com

/ Chennai Mr. Muthu Ganesan : +91 9003172111 : muthu.ganesan@boge.com

Hyderabad Mr.W.Narendra

: +91 9704770930 : w. narendra@boge.com

/ Mumbai Mr. Hasan Hasware : +91 9840956161 : h.hasware@boge.com

Delhi Mr. Deepesh Upadhyay

: +91 9818556732 : d.upadhyay@boge.com

January 2016

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New chip-breaker offers more choice and accuracy

I N N O VAT I O N

SCET+XPET: The new and versatile Pramet SD chip-breaker.

Inserts Drilling: Pramet’s indexable drills.

Pramet aims to increase the

2015, the chip-breaker’s

drills. Marcel Nunes, product

accuracy of indexable hole-

positive geometry with

manager for indexable hole-

making with the launch of a

stabilizer provides reliable

making at Dormer Pramet,

versatile new chip-breaker.

chip evacuation, minimal

said: “A key requirement for

Suitable for machining low

vibration and low cutting

any indexable drilling task

carbon and soft stainless

forces. This results in a

is accurate hole-tolerance

steels, the SD geometry

quieter and more stable

and straightness. This is best

supports both Pramet’s SCET

machining process. The

achieved when the cutting

and XPET ranges. The SD

addition means Pramet

forces on the inner and outer

(soft drilling) chip breaker has

can offer a greater choice

inserts are balanced.

been specifically designed to

of grades, geometries

provide improved stability and

and designs of inserts for

productivity when drilling low

indexable hole-making.

strength soft and long-chipping

conditions for both inserts are typically very different.

Its existing UD (universal

The outer insert cuts

drilling) geometry is suitable

smoothly at maximum speed,

for machining most medium

while the inner insert has to

and high strength steels,

work closer to zero cutting

while grades D8345, D8330

speed, shearing rather than

Part of a wider launch of

and D9335 provide a number

cutting and enduring higher

new products announced by

of options for Pramet’s

impact forces. “When this

Dormer Pramet in November

800D line of 2D-5D indexable

in-balance gets too large the

material, where the balance of forces between the inserts becomes more difficult to maintain.

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“However, the cutting

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drill starts to move, deflecting it off course. This results in greater vibration and poorhole quality, unreliable chip evacuation and reduced tool life.

“When machining low strength soft and long-chipping steel and stainless steel the balance of forces becomes even more difficult to maintain.

Our new SD chip breaker has been specifically designed to provide better stability and productivity when drilling these materials.””

For more details visit www. dormerpramet.com. Watch a video of the new range on our YouTube channel, www. youtube.com/dormerpramet.

January 2016

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Medical Breathing Air Dryer from Trident

I N NI O I O NI O N N VAT N O VAT

Compressed air is a vital energy medium used in almost all hospitals and clinics. The atmospheric air taken in by the compressor contains contaminants, dirt particles and humidity, i.e. water vapour, which affects the medical instruments, pipelines and giving struggle while patient breathing

Trident TBAS medical dryer engineered to comply with the latest NFPA 99 requirements. It is Duplex System ie one working and one standby. This complete purification system includes Prefilter with electronic drain valve, desiccant type heatless dryer, after filter, fine filter, Bacterial filter and precise pressure regulator. Dew point and CO monitor is included in the system.

All of the above are pre piped and pre wired in accordance with the latest NFPA99, standard for Health care. The Heat less type desiccant is specially made for small compressed air flows, is compact, easy to maintain, and comes standard with a 5 micron coalescing pre-filter to protect the desiccant from compressor oils and other contaminants.

Design Trident’s TBAS dryer is rigorously designed to suitable for the medical and pharmaceutical applications and engineered to comply with latest NFPA 99 requirements.

The dryer shall be twin tower, Pressure swing adsorption, and regenerative type heatless dryer. It is capable to deliver - 40deg C PDP dew point at rated inlet flow and inlet 7 bar g pressure. The dryer has a separate controller and has dew point based stretch mode

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features. TBAS has three stage filtration systems. It will deliver oil up to 0.01 g/cu.m and particle of 0.01 micron air. Bacterial filter gives the bacterial free air. The pressure regulator ensures the setting pressure at the hospital pipe line. It has a separate controller box to control the total dryer performance which is including a CO monitor and a dew point meter. TBAS controller gives the indication by visual signal to change the operation to another dryer when the CO level in the output of the dryer gets high and also it gives indication when outlet dew point gets lowered.

TBAS medical dryers delivers pure moisture free dry air as mandated by NFPA 99. The TBAS medical dryers working on the principle of Pressure Swing Adsorption, removes more moisture than refrigeration air dryers, and delivers moisture free dry air consistently irrespective of flow variation.

Based on medical application criticality, the package comes with one working and one stand by dryer. So there is no need to stop the air dryers for maintenance. Purge saving system saves purge air up to 60% for a typical hospital load of 30% to 40%. Dew point and CO

monitor enables to monitor dew point and CO levels as mandated

by NFPA 99.

For more details visit tridentpneumatics.com

TBAS Outstanding features and applications Alarms :Compact digital carbon monoxide (CO) monitor, Dew point monitor and Alarms.

Purge saving :Efficient electronically controlled purge saving to reduce the air loss.

Construction : Corrosion free aluminium towers and blocks.

Display : LED indication for tower operation and sequence of operations.

High Reliability : Low gas speeds through the molecular sieve beds, first-class components, stainless steel valve bodies and instrument air tubing, heavy-duty industrial PLC Manufactured to work. Always.

Lowest Energy Consumption : Energy cost is your major expense, not depreciation. Fast pay-back assured.

Easy Integration : Easy installation and integration with existing equipment: All system tie-in points are on one side.

Safe : Heavy-duty adsorption vessels, designed and certified for an unlimited number of cyclic loads.

Customization : An extended list of options allow you to define your specific Trident Twin-Tower PSA breathing air dryer adjusted to your individual need.

Statement of conformity: NFPA99 : Medical air quality ISO 8573 Class -1 : Inlet air quality

January 2016

I N N O VAT I O N

CNC Double Column Plano Milling Machine

The CNC Plano miller, having 6 meters long X axis traverse and 2 meters wide admit between columns, is capable of right angle machining , close pitch drilling operation, deep hole drilling, rigid tapping etc. Positioning accuracy: ±10 microns for 300 mm length, maximum being upto 50 microns over the entire length of 6 meters stroke of X axis. Targeted repeatability: ±10 microns.

Shenoy Engineering Pvt Ltd, the Bangalore based SPM manufacturers, have designed a double column vertical Mill/ Drill Machine which has a table of 6000x1500 mm, stroke of 6230 mm and admit between columns is 2000 mm. Apart from heavy vertical and right angle machining, using Ø250 mm cutter, this machine can perform heavy, close pitch drilling operations, using U drills upto Ø50 mm and rigid tapping upto M 48. In-built high pressure coolant facilitates quick chip evacuation.

The heavily ribbed, 12 mtrs long, segmented construction of the bottom base is designed to carry weight of 15 tons. Precision ground LM guides & blocks facilitates rapid traverse upto 5 meters per minute, slow cutting speed is as low as 30 mm per minute.

The X axis drive system consists of LM guides and Ø100 mm x 16 mm pitch, C3 class ground, preloaded ball screw and ball

January 2016

nut. The X axis traverse is through a combination of 47 Nm servo motor and a 3 arc minute backlash planetary gear box. The feedback for X axis slide is through a rotary encoder, mounted on X axis ball screw end. Pre-tensing of ball screws for arresting the float, innovative anti-sagging mechanism, metallic telescopic guideway covers etc are the other feature. Targeted positioning accuracy is ±10 microns for 300 mm length, maximum being upto 50 microns over the entire length of 6 meters stroke of X axis.

Targeted repeatability is ±10 microns.

Cross (Y) axis, having 1,800 mm stroke, is bridge type construction and is resting on 2 columns. The axis feed rate is from 30 mm to 5000 mm through 36 Nm motor in combination with ground LM guides and blocks. The feedback is through linear scale.

Mounted on the Y axis is the ram type milling head – ram having 1000 mm stroke, sliding through combination of male, case hardened guideway strips and female turcite lining. The main, BT-50 spindle is powered by 18 KW spindle motor and has rotary encoder feedback system.

The vertical feed of the ram is through 48 Nm servo motor with brake, in combination with timer belt-pulley & Ø 63 mm ball screw-box nut arrangement. The spindle can accommodating Ø250 mm cutter and is capable of speed upto 2500 RPM. Automatic arbor clamping & de-clamping is through Belleville spring stacks & hydraulic cylinder. The feedback system is through linear scale and counter balancing is through hydraulics.

CNC controller is SiemensSinumerik 828D and the servo motors are Sinamic IFK7.

Spindle servo motor is IPM8 series and the drive for spindle & axes is S120 series.

The machine is aesthetically designed and is having sliding door and modular type guard of an average height of 2 meters from the ground.

The guard will also have transparent acrylic sheet for ease of viewing the machine and job.

MPG, 3 tier lamp, guideway protection, centralized, automatic lubrication system, multi-layered feed end limit switch mechanism, wipers for slides, optionally offered forced coolant thru for facilitating deep hole drilling & U drilling, optionally offered chip conveyor system etc are the other features.

For more details write to Shenoy Engineering Pvt Ltd, #7, 16th Cross, Doddanna Industrial Estate, Near Peenya 2nd Stage, Bangalore - 560 091 Tel: +91 9243437487/ +91 80 2836 1767 Email: info@ shenoyengineering.com Web: www.shenoyengineering.com

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Lighting Management System

I N NI O I O NI O N N VAT N O VAT

Light Management System (LMS) is an integrated set of products that are reliably networked. It enables in local and remote monitoring and control system.

The products are non-intrusive and use wireless sensor networks to monitor and control a light module. The products enable easy integration with existing or new light modules for immediate operation.

Light Management System (LMS) is an integrated set of products that are reliably networked. It enables in local and remote monitoring and control system. The products are non-intrusive and use wireless sensor networks to monitor and control a light module. The products enable easy integration with existing or new light modules for immediate operation.

Need for LMS • Power consumption by lighting varies between 20 - 25% of the total power.

• Monthly lump-sum electricity bills.

• Occupants have a little insight over their building environment.

• The inability to control brightness is usually a big factor in energy wastage.

Poor management not only leads to inefficient usage but

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also increases the expense.

LMS helps in analyzing the consumption pattern and thereby reducing the amount of usage and also better ROI. Benefits of Wireless Lighting Management System • Tunable Light: Tuning of light regulates the brightness of the lights, Set maximum light levels. Customizable as per the tasks and general ambience in a workspace.

• Daylight Harvesting: Automatic dimming / switching lights in response to the available day light helps in Daylight harvesting. Adjusts indoor light levels according to natural light. Ensures minimum light level by making emergency lights ON and Noncritical lights OFF. • Occupancy monitoring: Turning ON the lights in response to the room occupancy results in more savings. Highly sensitive

occupancy sensors detect even the small movements. If the room is unoccupied, lights turn off automatically.

• Smart scheduling: Schedule when the lights should turn ON and OFF in any part of the building. All timings can be controlled straight from the dashboard.

• Personal software control: Turning ON / OFF the lighting loads right from the PC. Setting of level of light right from the dashboard.

• Lighting Management Solution • Street Light Management System • Features • Advantages • Software Features ElMeasure provides world class solutions in Wireless Light Management Systems. The

main objective to develop a lighting control system that is to reduce energy usage upto 75% using Lighting Management Strategies.

System Requisites •Lighting Control Unit (LCU) with Zigbee Module.

• Gateway for data transfer.

• Server – PC loaded with MS software.

ElMeasure’s Light Control Unit (LCU) will be connected to individual Light driver unit. LCU unit consist Zigbee module, which will transfer and receive the consumption data. This data will be sent to Gateway using which data transfer to Cloud based server.

The data will store in database with scan time. LMS will generate various reports using which consumption analysis and control corresponding light zone can be achieved.

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New two-stage helical bevel gearboxes with output torques up to 50 Nm

I N NIIO I O NIIO NVAT NO OVAT VAT ON N N N

The NORD helical bevel gearbox series, now available for torques from 50 Nm to 660 Nm, ensures highly efficient speed adjustment in various applications

NORD DRIVESYSTEMS expands its latest series of slim twostage helical bevel gearboxes, adding a new smaller unit for output torques up to 50 Nm. Highly efficient helical bevel type units therefore now complement the lineup of worm gearboxes that is already available for small loads. Thanks to superior manufacturing quality standards, the gear units are highly resilient and withstand large forces on the output shaft.

The short-term overload tolerance is 275%, which leaves enough time for the motor protection to kick in.

Mechanical blockages usually do not cause damage, but the drive can start right up again

without service interruption.

The new units are available for gear ratios from 3.58 to 61.88. They add a new size to the existing series that now comprises six sizes with output torques up to 660 Nm. NORD supplies the two-stage helical bevel gearboxes with hollow and solid shafts, single or double shafts, for foot or flange mounting, and in open or enclosed designs. All versions feature a very high power density, ensuring robust reliability and easy handling. By default, the gearboxes support reverse operation. NORD custom-configures motors, drive electronics, accessories, gaskets, and lubricants for all industries. One of the options, for instance, is the heavy-duty

corrosion-protection treatment nsd tupH for the enclosure.

NORD DRIVESYSTEMS develops, produces and sells drive technologies with around 3.000 employees, and is one of the international leaders in the industry. In addition to standard drives, NORD supplies application-specific concepts and solutions, even for special applications, for example with energy-saving drives or explosion-protected systems. Gross sales amounted to approx. EUR 500 mn in the 2014 business year. The company founded in 1965 now has over 36 subsidiaries worldwide. The closely meshed sales and service network ensures optimum availability for short delivery times and

customer-oriented services.

NORD produces a wide variety of drive units for torques from 10 to 200,000 Nm, electric motors with powers from 0.12 kW to 1,000 kW as well as the necessary power electronics in the form of frequency inverters and servo controllers.

Inverter solutions are available for classical installations in the switch cabinet and for decentralised and fully integrated drive units.

For more details write to NORD Drivesystems Pvt Ltd, 282/2, 283/2, Village Mann, Tal. Mulshi, Adj. Hinjewadi MIDC II, Pune 411057 Mob: +91 9765490890 Email: jyoti.mishra@nord.com Website: www.nord.com

“We always try to push by expanding our product range so that our customers can be benefited with wide options & perfect solutions. NORD believes in delivering products with total cost of ownership. We are already supplying two-stage helical bevel gearboxes up to 90Nm to various industries in Indian market, however adding a new smaller unit for output torques up to 50 Nm will be highly efficient for much needed food & beverage and packaging Industry.

P L Muthusekkar Managing Director, NORD India

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19

MAIN FEATURE

Social Media Complements Traditional Marketing in Indian Manufacturing Let’s face it, social media marketing is perceived as primarily suited for Business to Consumer (B2C), however this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slow to accept and integrate social media marketing.

Shashank M Dangi smdangi@gmail.com

20

A few years back, when the idea of reaching customers through e mail was mooted, many people were skeptical and said that it was a new fad and would die soon!! Well, it is still used as a tool in marketing communication and people are trying to find out ways and means to reach the right customers. If generalised it may be looked as a spam by those who are not related with the topic and can be labelled as spam!! The unsubscribe option makes it easier for a customer should he feel that the mail received by him is not relevant to his business. Over the years people have learnt to look at it as a marketing communication tool and there is much lesser resistance.

used for reaching out potential

Now the revolution brought by the mobile smart phone allows you to have all sorts of communication Apps and various networking media are being

The internet revolution has

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customers. E.g. WhatsApp allows you to make groups and a communication can be sent to all members for any software updates, opening of new service centre for customer convenience or some such things.

Now let’s look at the manufacturing. A manufacturing company can have a site on a social media like Facebook and send information through that to all those who are members of the page. Through a database of customers /potential customers the company can request them to join the page. Here the question of spam is not predominant and is much more customer friendly.

drastically changed the way companies do business. Social media today is widely used to increase brand awareness

and generate leads. While B2C industries have been fast to take advantage of this change, B2B has been slower, particularly when it comes to B2B industrial manufacturers. Even today you can hear some B2B marketing managers in the manufacturing space claim that social media is not a relevant platform for reaching their clientele.

indicates that manufacturers use social media passively – reading and consuming content, instead of creating it. Some 60% read online discussions, while about 30% actively participate and only 7% actually initiate a conversation.

The truth is actually the opposite. Today, over 80% of manufacturers use social media for marketing purposes and almost a third intend to increase their use in the next year.

media based content marketing

Traditional Vs. Social Media Marketing Studies show that manufacturers still prefer to use outbound marketing methods such as networking, trade shows and advertising. Not only are these more expensive, they’re a lot less effective. Additionally, research

In contrast to traditional marketing – content marketing takes longer, but results are far better. On average, social produces three times more leads per dollar than traditional direct marketing methods.

Traditional marketing often uses a hard, straight approach to make a sale. Social media, instead of shouting out, entices you in.

Customers today make some 60% of their buying decision before even contacting the supplier or manufacturer. They do this by viewing online content about products in which they are interested. So why not build a

January 2016

Internet Marketing SEO

Social Media

E-Commerce

Traffic Links Code

People Blogs Share

Website Affiliate Email

presence where they are doing their research?

Benefits of Social Media Marketing At its most basic level you can visit social media sites to find out what others are saying about your company and products – both praise and criticism. Use this information to improve your company‘s image, positioning, products and policies. You can also see what others think of your competitors and see what to emulate and what to avoid.

Social media also enables interacting with the public.

Instead of just posting or reading you can participate in discussions with your business customers, both current and future, and build a relationship.

This differentiates your company from others - humanizing it and making it friendlier.

Using Social Media Channels. So how do you start?

Create a LinkedIn profile and company page.

January 2016

Join groups in your industry segment and take part in the online discussions thereby increasing brand visibility. With just a few hundred connections, your network can reach millions.

LinkedIn gives you deep access into what used to be a company’s hidden corporate structure. This can be an excellent way to research and make sales contacts. LinkedIn is undoubtedly the best social network for creating business connections. One needs to be active in online discussions as a means of increasing their brand visibility. Make meaningful connections, and soon you will get insight into hundreds of other company’s corporate structure. A lot of B2B marketers use the social network and most of them believe in its efficacy. Make use of LinkedIn to source and collaborate with contractors. Manufacturers can define their area of expertise, develop a leadership position in their industry, and create a bridge between all their social networks and company website.

announcements and upload plenty of product photos and According to the study, B2B statistical graphs. Upload content marketers rank YouTube as the frequently. Customers will second most effective social become “brand ambassadors” network after LinkedIn. This helping spread the word about is not surprising considering your product. Facebook is that YouTube gets over 1 more laid back than LinkedIn, billion unique visits every and it principally favours month. YouTube facilitates consumer oriented relationships. manufacturing companies tell Nonetheless, manufacturers the story behind their brand and can still create meaningful provide educational industry connections on Facebook. On content in a video format. The Facebook, as a manufacturer, you videos posted should include don’t have to share everything anything from how-to do it with the consumers. Instead, videos, product introductory focus on more positive brandvideos, or product feature videos solidifying messages. This should and best suitable to for offer be accompanied by plenty of product training. These can show product photos, posts, graphs products in action, customer and videos. Set up sharing testimonials or even a factory competitions etc. and watch tour. as your fans act as your brand ambassadors.

Create a company Facebook page Establish a Twitter presence to Create a YouTube channel

Manufacturers in this case have to create a company profile on Facebook with an aim of gaining ‘likes’, and to grow their fan base. Concentrate on positive brand-solidifying

reach your followers, spread the word, and find out what your competitors are up to.

Start a blog.

Fill it with interviews, industry

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news, case studies, FAQs, webinars, white papers and more. Your goal here should be to create a balance between company-related information and general industry updates and opinions. By becoming the go-to source for information in your market, you can strategically position yourself as a thought leader.

Gain customer feedback and use it for continuous product improvement.

Social networks work best as a two-way conversation, because they will not only allow you to share your company’s content, but to also gain from your customers’ feedback. Twitter and Facebook are the most active social networks. Product forums also offer invaluable insight from customers on their biggest concerns. Train your staff to take on criticism positively. An irate customer, complains because he likes your company and products.

He complains because he wants your company to

address his concerns and improve. Once the issue is resolved, please do not forget to thank this customer for having helped you to improve. The complaining customer then becomes your brand ambassador. This also facilitates to learn from your as well as other’s experiences.

Social media to complement other marketing channels Jay Baer insists that ‘content is fire, and social media its fuel’.

Most businesses now share or engage in some form of content marketing. Content monitoring increases the likelihood that consumers will consume your content. And sharing the content you’ve on your social channels will give a manufacturing company an added marketing advantage over the competition. Social media marketing flawlessly integrates e-newsletters and blogging. Once you’ve built your social media network, use links to generate crosspromotion throughout the

different platforms. Also make sure staff includes links to all your social media sites in their email signatures.

Having no social media presence is better than a mediocre presence; so make sure to update your sites regularly with quality content.

A designated employee responsible for social media policy is critical to success.

Also check out how your competitors are using social media and see what works best.According to experts, companies stand to gain from increased business exposure, increased traffic to their business website, and better understanding of their market.

Savvy manufacturing marketers can take this opportunity to exploit social media marketing for all its benefits.

The cost of marketing communication also remains controlled when one uses social media. This especially is suitable for SMEs since they may have low budgets. The

reach increases tremendously if it can be used properly. The important factor is human factor. The company should convey that they care for the customer. This is where SMEs are often faced with challenges.

The fact is companies that have a presence on social media grow faster than those without.

The author Shashank Dangi in Mechanical Engineering from Maharaja Sayajirao university of Baroda is a Chartered Engineer and Consultant. An MBA from IMDR Pune, his work experience is of over 35 years in diversified fields like Cutting Tools, Machine Tools Accessories, Automation Industry etc. He participated in various International workshops and internationally trained. He is a Corporate Management Trainer, Lead Assessor ISO 9000, Member Institution of Engineers India, Member of Institute of Standards Engineers India and Member of Indian Institute of Industrial Engineers.

YouTube facilitates manufacturing companies tell the story behind their brand and provide educational industry content in a video format.

The videos posted should include anything from how-to do it videos, product introductory videos, or product feature videos and best suitable to for offer product training. These can show products in action, customer testimonials or even a factory tour.

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January 2016

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MAIN FEATURE

Social Media: Boone or Bane for SME’s Marketing Engineering Products

Markets are made where sellers meet buyers. A platform that facilitates any type of interaction between the two can be optimally utilized for promotion or sales. However, conventionally it is noted that when we talk of Online sales or promotions people associate it with Business to Customer rather than Business to Business model of promotion or sales. In the Indian context where the digital revolution is picking up, people are still speculative about sales or promotions online. No doubt people do understand that having a website will give credibility to their business. However, they are yet to explore the full potential of web presence via social media.

Akanksha Lal penned4akanksha@gmail.com

Prima facie we see the reasons for not utilizing this platform are as under: 1. Second generation entrepreneurs are under control from the previous generation of business men, with old school of thought.

2. Lack of awareness about the

use and functions of social media.

3. No clear marketing directives for social media.

4. Perception: Digital marketing agencies are expensive.

5. Perception: Our audience

does not have digital literacy.

India as a country is now witnessing a digital revolution. People from remote areas as well are accessing the internet to understand the available options for a typical product.

Believe it or not, before any purchase people do wish to

see an online review and try to Google it. However, not having an opinion from a credible business associate online may reduce the chances of your getting a major order. ‘Word of mouth marketing” is a globally accepted concept and is widely used in India since time unknown. In today’s

India as a country is now witnessing a digital revolution. People from remote areas as well are accessing the internet to understand the available options for a typical product.

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context, marketers can more optimally use it and get more people talking about their company online.

Typically, manufacturing engineering is broadly categorised for the purchase of Type A, Type B and Type C product range. Usually, Type A is more engineered and has more quality parameters to be met. These products need more precision and are critical for operations.

Many companies also have special designs along with non disclosure agreements for suppliers for these products.

They are high value items on the inventory list. Type B are also engineered products but have lower values and usually can be dually sourced. They are slightly less complicated

January 2016

designs. Type C are the small items, however purchased in bulk. They do not have non disclosure clause and need not necessarily be engineered to 0.01 micron precision.

Also, marketers should use content marketing by using blogs and putting up white papers on line. This will help in search engine optimization for quick access to your products.

If a marketer understands where exactly can he/ she categorise his/ her product from the above categories.

They should be able to devise an optimal social media strategy. However, a marketer has to also understand that sale is not the only objective of social media. The major objective is to get people aware of your organization’s product offerings and create a brand presence which eventually will lead to business enquiry. The major tools that could be used are Linkedin, youtube, facebook and twitter.

Now, a major challenge a marketer might face is to control the dialogue from the comments section in social media portals.

As a marketer, we can always use this as upfront customer

business deliverables and ethics. Thus, it is basically up to the marketer to use social media as a Boone or bane.

The author Akanksha Lal is Marketing and Communications Officer at Bekaert based at Pune.

She is an MBA in International Business and Marketing, having 5+ years of industry experience. She is passionate about learning various aspects

feedback and it saves cost of

of marketing and equally

research. It’s direct feedback.

zealous about putting them

There would be also questions

to practice. Bekaert is a world

that are posted across to you,

market and technology leader

we can also revert to them

in steel wire transformation

immediately or request for and

and coating technologies.

email id to revert with answers.

Bekaert was established in

Your balanced approach on the

1880 and is a global company

comments section will also speak

with approximately 30 000

volumes about the organization’s

employees worldwide.

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MAIN FEATURE

Go Digital: New Mantra for Survival

As we have stepped in 2016, let me start by reiterating a well-known fact that “We all are living in a DIGITAL ERA!” And, any business which doesn’t realize this as of now, may have to lag behind. Undoubtedly it is the hard reality.

Sonia Chugh SoniaSpecialist@gmail.com

Let me just put forth a report by the International Data Corporation (IDC) which estimates that people with internet access will be nearly 3.2 billion in 2016, which is 44% of the world population.

Out of which, 2 billion users will be using it on mobile. In other words, almost every second person will be using Internet in 2016 and it’s an average figure of the world, the percent of Internet

users will be much higher in developed countries and developing nations. That’s why it’s imperative for businesses of all sizes to include digital marketing in their marketing strategy. Usually, there is an

always misconception that “digital marketing is made for the top corporate with heavy purse only”. I totally agree that nothing comes FREE in the world, so any business has to spend money, but I believe,

Did/ do you Know?

66% of the marketers believe that Digital Marketing is one of the best mediums to succeed

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Picture Courtesy: @SoniaSpecialist

In 2016, Don’t underestimate the power of DIGITAL MARKETING

it’s the way of approach that makes the REAL difference in results.

Precisely; SME usually faces two major roadblocks, first when starts a new business (start-up) where basic ask is to focus on clients as well as maintaining a strong bond with partners. Second, when expansion has to take place to move business to the next level. But, these Roadblocks can be turned into Success path, just by planning and executing an effective digital marketing strategy tailored for business’s needs. According to my best practices, benefits which digital marketing can offer to any SME are: • Brand Building: The best thing about the Internet is that it doesn’t come with any boundaries. And, that’s the reason; SMEs should utilize the opportunity by taking brand global. With the help

January 2016

of digital marketing, they can cross borders and can compete with rivals, both locally and internationally.

• Lead Generation: Just like any other business, even a SME also works with a vision to expand the business. For expansion, new leads are MUST. I have witnessed that digital marketing can play a major role in lead generation also.

• Business Development: With a concrete digital marketing plan, a SME can win clients, which were next to impossible with the traditional way of marketing.

• Traffic to website: SME can increase the website visitors by simply applying SEO efforts effectively. It doesn’t mean the needs to spend a big junk of marketing budget on SEO. It can be lethal with its paid offerings and also using tactically.

• Social Media: We all understand the importance of networking, with the presence on the social media channels; it will not only help in multiple ways but certainly add value to the business also.

expensive; so ignore digital marketing at your own risk!

The author Sonia Chugh is tech-savy and data-driven marketing professional, have comprehensive experience in fortune 500 companies as well as in start-ups. Avid

• 24x7 Business: The best part and perhaps the biggest advantage SME can get by including digital marketing.

Every business has an open and closure timings but with the help of digital marketing, it can be run as 24x7. Anyone can land up the website or any social media page and get to know more about the company and products or services.

Above are few benefits; any SMEs should take in 2016 by simply adding the touch of digital marketing in the business. The crux is turning heads from the digital marketing, can cost

digital marketer and a demand generation professional, who is known for successfully driving best-in-class integrated email marketing campaigns and demand generation programs, and also seasoned in strategic global strategies and social media marketing.

Known as “Sonia Specialist” in the market and being a thought leader, her passion for marketing & sales, with vast experiences and expertise is to arm other organizations with the knowledge and tools needed to become as “Modern Marketers”. Follow her on Twitter: @SoniaSpecialist

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MAIN FEATURE

The Mantra of Social Media: “Engagement” & “Patience” Most of the SMEs believe that social media is not their cup of tea as it’s only useful for large enterprises who have a six digit marketing budget and can deploy a dedicated team for it. It’s nothing but a MYTH! Small Business have higher chances to succeed if they use social media properly.

Vipul Priyank Vipul@DataNurds.com

media nowadays, you take

helped these big companies

and perhaps a best time to

any name be it a food giant

to grow multifold with a rapid

burst few of the myths which

like McDonalds or KFC or any

speed. These companies have

exist from a long time. It’s

retail giants like Walmart or

tactically chosen the best social

a fact that almost every big

Tesco …or any company from

networking platforms based on

company is leveraging social

any industry. Social media has

their audience, and by applying

It’s 2016, a brand new year

all the best practices they ensured that they get the most out of the social media.

While the HUGE success of Social Media has encouraged the big names to invest more

SME are the part of the growing IT bubble in 2016. Organic, Interested, Interactive is the call out of Sales Team of every SME to their Marketing teams.

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Social Media “The need of the HOUR for SME’s”

in their social media strategy,

a six digit marketing budget

Twitter, Facebook, LinkedIn,

it has put the SMEs (small

and can deploy a dedicated

Google + etc., an SME can

and large enterprises) in a

team for it. It’s nothing but a

take his business global and

state of confusion, where

MYTH! We believe that small

promote internationally that

they feel enticed to use

business have higher chances to succeed if they use social media properly.

too with a much lesser cost

social media to grow their business but not convinced enough to use it either! Most of the SMEs believe that social media is not their cup of tea as it’s only useful for large enterprises who have

Check out few of the key benefits of Social Media for SMEs: By using global platforms like

“Social Media not only exposes SMEs to the world but it also helps in generating quality leads by organic efforts, which helps in shaping up a strong pipeline and also in increasing the revenue too.”

Aman Vij Founder, DataNurds

January 2016

“competitive advantage”.

Social media can help an SME in building strong relationships with their existing customers

which requires in traditional

and if such customers

marketing. By having a

recommend the product

presence on social media,

or services on any of the

an SME can improve its

platforms it goes globally. With

customer service, product

having a limited budget, social

and service development,

media can be the one of the

which will ultimately give the

most affordable and effective

“Digital Natives” is what I believe the new generation of buyers for SME’s.

It’s a proven fact that images grab attention much quicker and convey messages more effectively. In today’s era, we can engage the audience by inditing most creative and interactive design to keep their interest alive in the offerings!”

Rishi Sankhla Creative Artist, DataNurds

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platform to advertise. While

customer support team

your target audience. If you are

Social Media Specialist with

setting a business website,

can work on. Social media

B2B company, we recommend

DataNurds - an Energetic,

everyone always thinks how

can help SMEs in managing

to use Twitter and LinkedIn

Passionate & Creative Team

to generate traffic to his

their brand reputation and

and if you are more focused on

that continuously works

website? By using social media,

identifying opportunity, as

B2C then Twitter and Facebook

towards helping in delivering

an SME can boost its website

it’s been a proven fact that

would be best to use.

traffic too! The success and

reviews, commentary and

popularity of social media has

recommendations influence

forced google and other search

a customer’s buying decision.

engines to include social signals

By engaging with customers

into their SEO algorithm.

directly can negate the

Hence, SMEs who engage

negative commentary, helps

media platform will not make

by being flexible and adaptive according to the needs. Doing the same thing over and over, yet expecting different results is what drives team to be the Genius behind the scenes. Their prime focus is

on social media and link their

in getting insights about the

any impact, engaging with

always upon building blocks

websites smartly, can expect

targeted audience needs which

audience is must. Also, be

for any organization, which

higher and quality traffic.

can be useful in converting the

patient for any result on social

are STRATEGY, PEOPLE, &

prospects into customers.

media, usually SMEs get into

TECHNOLOGY, which help in

social media with a mindset of

faster selling. They believe

getting quick business from it.

in starting the journey with

Instant results never happen

Brainstorming sessions and

on social media. So, Social

understanding the needs &

Media can do magic, however

business goals, and also our

it’s not a magic wand which

mantra is to MEET, BEAT and

can turn fortunes overnight!”

EXCEED targets. You can also

With real time interactions with customers, social media

Choosing the right platform is

can also help the SMEs in

of the most important factors

improving and advancing the

of success in Social Media, be it

customer support. They will

a large enterprise or a SME. To

be having social media pages

step up in the world of Social

where customers can put

Media, we would advise to

inquires, feedback, questions

pick one or two social media

and concerns on which their

platforms depending upon

Two factors, one must keep in mind about Social Media are “Engagement” and “Patience”.

Having presence on a social

follow them on The author Vipul Priyank is

twitter @DataNurds

SME has to come out of the “Cargo Cult” of sticking to age old methods of Demand Generation. Twitter and Linkedin are the eyes and ears of buyers in 2016. And, the icing on the cake is that Social Media channel delivers these inbound leads at a 50% lower cost, so getting these leads into the funnel is cheaper. And in my book, more and cheap is good. Wouldn’t it be?

So, “Blog, Tweet, Post & Repeat.”

Akshat Akhavi Market Research Analyst, DataNurds

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January 2016

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MAIN FEATURE

Impact of Mobile & Social Media with Big Data in Manufacturing The manufacturing industry, not just in India but globally is undergoing a serious metamorphosis. Consumers are at the center of this transformation. Purchasing patterns have been redefined due to the ubiquity of information being consumed via mobile devices on social networks. A highly informed brand agnostic consumer wants a wide variety of customized products and doesn’t want to wait.

Rajesh Angadi rajesh_angadi@hotmail.com

This evolution in consumer behavior is shaking up the entire supply chain – manufacturers, distributors and retailers. In the midst of these developments, and due to significant political and economic developments, Indian manufacturing suddenly finds itself under the spotlight.

Global enterprises are making a play in the sector, and foreign investments are pouring in. In order to make an attractive investment destination, manufacturing sector needs to invest in technology solutions like iBPMS that amalgamate their traditional strengths but also help leverage Social, Big Data and the Cloud. This will drive the sector’s ability to adopt new business models and respond to changes in consumer demand both in India and globally. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.

There has been a significant shift in how medium to large

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size businesses are viewing, and examining, their Social footprints. They are wanting to find out if using the multitude of different Social channels to disseminate their respective company’s messages works better than concentrating on only the big two, Facebook and Twitter. We need to look past the nearly one-way avenue of posting news and announcements strictly on Facebook, and start exploring what we can learn from our clients (they are willing to share!) and see also how they can benefit from having a centralized place where they can constructively share their ideas and have open conversations with each other about the products/services concerned. The convergence of the Internet, Web 2.0, and mobile technologies has created a disruptive shift in business. The era of Business-to-Person (B2P) communications driven by all things social (social media, social

networks, and social influence) has emerged as a new model for engagement.

Social Media Peer Groups (SMPG) have evolved to take important and influential shape in a new business and economic environment. This shift has disintermediated many longstanding •Traditional Manufacturing and Marketing Practices •Communications Practice and •Pre-sales and Selling beliefs due to analysis and analytics which have guided how companies should interact, support, and collaborate with their manufacturing sector, supply chain management and customers.

Mobile and Social media’s growing data impacts on manufacturing sector as follows 1. The rise of SMAC and Big Data: Social, mobile, analytics

and cloud or commonly referred to as SMAC will drive the resurgence of the manufacturing sector. According to a recent report paper, Underpinning the future of manufacturing is the extraordinary advancement in IT to support and speed up processes throughout the manufacturing enterprise, from R&D to manufacturing operations, from supply chain to business intelligence.

The transition from the 2nd IT Platform (client/server applications) to the 3rd IT Platform (based on cloud, mobility, social business, and Big Data analytics technologies) promises to create a real-time, collaborative, decision-making environment that will be pivotal to supporting manufacturers as they make the shift from a transactional to a real-time business.

2. Global or Next shore Manufacturing: With rising logistics cost and wages in developing markets, and

January 2016

SMAC Social, mobile, analytics and cloud or commonly referred to as SMAC will drive the resurgence of the manufacturing sector.

According to a recent report paper, Underpinning the future of manufacturing is the extraordinary advancement in IT to support and speed up processes throughout the manufacturing enterprise, from R&D to manufacturing operations, from supply chain to business intelligence.

the incessant pressure to accelerate time to market due to the retailer and consumer demands, more companies will find themselves shifting their manufacturing strategies from outsourcing overseas to developing products closer to where they will be sold. Globally local manufacturing or ‘Nextshoring’ will give manufacturers much needed agility in replenishing stock inventory which means the consumer gets his product quicker and warehousing, shipping costs are reduced.

3. End-to-End supply chain transparency: End-to-end supply chain transparency will be a crucial marketing strategy for the future. Manufacturers that maintain a clear line of sight with regards to supply, demand, and capacity across their supply chain will foster collaboration among trading partners and ensure more effectiveness, responsiveness, and robust overall performance.

We need to look past the nearly one-way avenue of posting news and announcements strictly on Facebook, and start exploring what we can learn from our clients (they are willing to share!) and see also how they can benefit from having a

January 2016

centralized place where they can constructively share their ideas and have open conversations with each other about the products/services concerned.

By doing so you have given your customers a voice.

Facebook We can use Facebook to share product photos, post marketingcentric announcements, listen to customer feedback, and thereby help build our brand.

Facebook should not be a choice for enterprise level social requirements, and should be reserved for positive, brandsolidifying announcements and/or should be used when making a resolution-based announcement. By staying focused on the positive side of things on Facebook, your community of people who “like” your corporate offerings will grow and become more active.

Twitter Twitter can be leveraged to deliver small, easily digestible 140-character info-bits to your followers about breaking-news from inside the company, sharable industry news and information on upcoming trends. By utilizing hashtags (#) in their Tweets, they are able

Social Mobile Analytics Cloud

to reach a far greater audience (and potential customer base) than simply those who are following them. By using this one simple tool manufacturers can see a dramatic upturn of people reading their messages and retweeting them, thereby expanding their reach even further with every tweet.

As we enter the era of businessto-person (B2P) customer relationship systems, those organizations that harness Web 2.0 technologies and SMPG platforms to enable B2P communications will be the winners. Laggards who do not understand the value of social networking and its appeal to the emotional side of customer relationship management will lose competitiveness and, ultimately, market share.

Perhaps most importantly, they will lose the ability to connect and learn from their customers.

Professional networks and business-focused online communities are becoming the new strategic mandate.

Effective customer relationships are the core to any successful organization, and the strength of any organization is largely dependent upon the company’s ability to deliver the right

products and services to its customers in a timely way.

Knowing what customers want and understanding their current and future needs is paramount to increasing revenue and exceeding customer expectations.

Online communities provide a prime opportunity for organizations to get to know their customers more intimately and keep the finger on the pulse of their needs and behaviors.

The time is now for companies to embrace communities to help them serve their clients better, faster and in more costefficient ways. Through the use of online professional networks, companies now have an opportunity to forge a dialogue with their customers actively throughout the lifecycle—not just at the point of sale—to learn what they like and don’t like about a product or service. This in turn is helping manufacturing sector.

Data Rich Information Poor: Problem or Opportunity It is not uncommon to hear the phrase “Data Rich, but Information Poor” in the context of enterprise information systems. Companies store data without descriptive properties in inconsistent formats and

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scatter the data on a variety of computers. This graveyard of information makes it extremely difficult to locate a particular data set and to base decisions on it. As a result, many companies are seeing a loss in efficiency and an increase in development costs while their “islands of information” continue to isolate information from those who need it the most. This is especially true when it comes to Big Data, given the three Vs of Big Data, namely Volume, Variety and Velocity. What seems like a big problem posed by data deluge is in fact a great opportunity if only companies can unlock the potential of Big Data using predictive analytics.

Cluster analysis and Causal Path analysis can be used very effectively with big data. For example, rather than analyzing “historic” attrition rates, predictive analytics will make it possible for companies to identify critical incidents leading to customer attrition so that steps can be taken to retain the customer before he/she defects.

So whether Big Data deluge is a problem or an opportunity depends on what you make of it. It can be a great opportunity if advanced statistical tools are used for analyzing big data and derived insights made available to decision makers and front line employees in real time, if not it can be a great problem.

Since Big Data is characterized by not only Volume, but also Velocity and Variety, it is very important that Big Data is used for analysis in real-time to predict the future and take corrective action based on that analysis. The real value is in using insights derived from predictive analytics and taking corrective action before it is too late, rather than just reporting historical information. Techniques like Multiple-regression analysis coupled with Factor analysis,

What seems like a big problem posed by data deluge is in fact a great opportunity if only companies can unlock the potential of Big Data using predictive analytics. Big data and analytics enable enterprises to generate greater insights and improve efficiency or develop new products, services or business models. However, there are many considerations about source data to get actionable insights. Successful big data

and analytics initiatives involve a variety of decisions, from mapping business strategy to use cases to making the right technical choices to implement a cost-effective system. Organizations also need to consider aspects such as data governance, privacy, organizational change and talent management. As big data technologies evolve at a rapid pace and analytics make it possible to extract greater insights, big data and analytics are set to become a mainstay in an enterprises. Many “BigData” technologies used to crunch these varieties of data and get meaningful insights. These analytics can be historical or Real-time.

Big Data’s Impact on Manufacturing Is Growing 1) Better forecasts of product demand and production (46%), understanding plant performance across multiple metrics (45%) and providing service and support to customers faster (39%) are the top three areas big data can improve manufacturing performance.

2) Accelerating the integration of IT, manufacturing and operational systems making the vision of Industries into a reality- Big data is already being used for optimizing production schedules based on supplier, customer, machine availability and cost constraints which will help to achieve the goal of developing Smart Factories.

3) Greater visibility into supplier quality levels, and greater accuracy in predicting supplier performance over time. Using big data and advanced analytics, manufacturers are able to view product quality and delivery accuracy in real-time, making trade-offs on which suppliers receive the most time-sensitive orders. Managing to quality metrics becomes the priority over measuring delivery schedule performance alone.

4) Selling only the most profitable customized or build-to-order configurations of products that impact production the least. For many complex manufacturers, customized or build-to-order products deliver higher-thanaverage gross margins yet also costs exponentially more if

We can use Facebook to share product photos, post marketing-centric announcements, listen to customer feedback, and thereby help build our brand. Facebook should not be a choice for enterprise level social requirements, and should be reserved for positive, brand-solidifying announcements and/or should be used when making a resolution-based announcement.

By staying focused on the positive side of things on Facebook, your community of people who “like” your corporate offerings will grow and become more active.

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production processes aren’t well planned. Using advanced analytics, manufacturers are discovering which of the myriad of build-to-order configurations they can sell with the most minimal impact to existing production schedules to the machine scheduling, staffing and shop floor level.

5) Quantify how daily production impacts financial performance with visibility to the machine level. Big data and advanced analytics are delivering the missing link that can unify daily production activity to the financial performance of a manufacturer. Being able to know to the machine level if the factory floor is running efficiently, production planners and senior management know how best to scale operations. By unifying daily production to financial metrics, manufacturers have a greater chance of profitably scaling their operations.

6) Service becomes strategic and a contributor to customers’ goals by monitoring products and proactively providing preventative maintenance recommendations.

Manufacturers are starting to look at the more complex products they produce as needing an operating system to manage the sensors onboard. These sensors report back activity and can send alerts for preventative maintenance. Big data and analytics will make the level of recommendations contextual for the first time so customers can get greater value.

Although big data involves data from mobile and social media, it is has the long-term potential for growing new business and provides an opportunity for companies to start building brand-centric

January 2016

communities supported by (and even managed by) their users, customers and suppliers.

If given the appropriate forum, people actually enjoy being brand ambassadors, they enjoy sharing their positive product/ service experiences and they tend to bring along others in the process. Each of the social tools listed above has a place, a time and a specific use case in the footprint of your social initiatives. By utilizing them in tandem, and by completing these initiatives with a hosted, privatized Social portal, you’ve completed the circle and can now start to LISTEN to what your clients and suppliers are saying. Each of the Social media, mobile and analytical tools, when used separately, can have little to no effect in highlighting and re-enforcing your company’s strengths and competencies.

But when used together in combination, with a well-formed plan of action, a completely integrated solution will have a powerful and direct positive impact on the momentum of the company. With good strategy will ever get off the ground without plenty of planning and some aspect of foresight into your business’s future and where the organization want it to be in the next 5 years.

The author Rajesh Angadi completed his BE, MBA, PMP and is Hadoop Certified. With 22 years of Information Technology experience he worked on projects for Unisys, Intel, Satyam, Microsoft, Ford, Hartford, Compaq, and Princeton. He is always fascinated by the latest technology coming up in the IT sector and striving to keep pace with it. Interests in Information Technologies research areas like Hadoop Ecosystem, Predictive Analysis, Telematics, Clinical research with Analysis.

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35

MAIN FEATURE

Digital India is Going to Run the Show in Indian Manufacturing

Rashmi Ranjan Mohapatra Managing Director, Kemppi India

Mr. Rashmi Ranjan Mohapatra, BE, MBA in Marketing, having 21 years of experience in Industrial consumables and equipment in the Indian, European and South East Asian Market, has worked for Linde, earlier known as BOC India, ADOR Welding and currently works as the National Sales Manager of KEMPPI INDIA based at Chennai since April 2011.

Social Media is the newest platform of communication; be it for buying or selling a product or to express opinion on social issues.

But, how can it help the manufacturing - which is supposedly a very rough area of business and only caters to a section of business class and industry experts? Well, yes, manufacturing is no more an unattended subject! Modern manufacturing is gaining popularity through its online presence and marketing initiatives through social media network.

What is your take on ‘Digital

Social media is already

Mahindra & Mahindra etc.

advantages your company

India’ campaign?

helping the Indian

have been very active in the

able to take from the mobile,

Manufacturing Sector. Today

social media and are making

internet and social media?

we can see many likeminded

the interactive platform as

groups formed in different

a sounding board for new

social media. The discussions

ideas, enhancing the brand

in these groups are quite

image, creating their own

healthy and are indeed

sphere of influence.

This is a big leap taken by the Government of India though it will take time to materialize. But it has to start and the program needs to be implemented to cut across the business barriers. This will simplify things and have a

directly and indirectly.

pioneer in bringing digital machine to the welding world. Our solutions consist of Equipment, Software and

Today, it has blurred the

Services. The customers

communication mode from

have the choice to upgrade

macro impact on the ease of

Even a small “Whatsapp”

the Manufacturer to the end

the machine as per the

doing business.

group has a major impact

consumer. Today, it is more

new requirement in their

in creating an opinion and

of direct communication.

process. This can happen due

How social media can really help the Indian manufacturing sector?

36

adding value to the sector

KEMPPI has been the

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influencing a decision.

Major companies like

Can you please brief your business expansion and the

to advent of new material.

At Kemppi we support the customer in developing new

January 2016

curves for the new material

single place. Today they can

which the customer can

view the welding online by

download from the internet

use of the internet.

and upload to the machine.

Internet plays a key role in getting the upgradation and transferring the data from and to the machine. This helps in documentation for the customer and is very important in the field of welding.

Kemppi Arc System 3 : This is a universal software for Total Welding Management. With this the user can Analyse, Refine and Control their welding across the globe.

MNCs with multiple sites will have the advantage of getting their data at the

January 2016

attract quality buyers to their site.

Companies like Indiamart and Tradeindia still thrive in India with

The percentage is very low

lots of companies advertising with

when it comes to SME’s

them. There are many in these

online presence. What can

segments who are trying to attract

be the reasons behind it?

manufacturers/ suppliers to their

I don’t think the percentage is low when it comes to

portal. So, this segment is going to grow.

online presence. The quality

When it comes to B2B type of

of presence has been missing

products or Industrial products;

rendering it to oblivion. Even

the buying process is quite

the e commerce sites are

complex in India. While the large

including B2B products and

buyers will opt for a tender, the

they are also providing an

medium ones follow a minimum

opportunity to get closer

of 3 offers to consider. That leaves

with the customer.

the bottom of the pack to scout

The SMEs don’t market their

on their own.

website properly. This is

Even though the C segment

where they are not able to

buyers are quite a number

(theoretically) – the buying pattern is unorganized. This also puts as a deterrent to the manufacturer.

In near future there is going to be A GENERATION DIVIDEND in India. Maximum will be 18-50 age groups.

How can Indian SMEs attract this huge population into manufacturing via social media?

Social media is influencing the society in a big way and this trend is going to follow on: •No. of accounts in social media for kids below 16 must be 40%. These are created with fake date of birth.

•Kids are discussing more on “likes” and following

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celebrities and so on.

follow suit.

•The society itself is

Many social media companies

undergoing a change.

are planning to launch various

•Organizations have to use this medium to make their presence felt and this will be critical from the “positioning” aspect of the brand.

•The buying behaviour is influenced by making the prospect ride a virtual bike or have a 360 degree look of the car or check the locality before venturing out in real terms.

•This shows how Organizations will use the medium.

•The real challenge is to get more SME in to manufacturing to create more opportunities.

•The rest will automatically

apps for a healthy and easy collaboration between SME owners and the customers.

How much of it is possible in reality?

It is possible and will make the productivity go up. Even the service providers like logistics and others will also contribute to the growth of this cause immensely.

Any app or another tool to facilitate communication will break another barrier towards increasing productivity.

That will be a challenge for all the stake holders of the manufacturing business.

When it comes to business via social media, which is the name, according to you, to be on top of all the networking sites?

It would be pretty biased and a personal opinion to answer this question. Each organization/ individual has their own preference and selects the media as per their convenience.

The nature of business has a say in the selection and handling of the social media.

quite vulnerable to get some adverse notes/comments.

This can be challenging at times.

But, this comes with the baggage and cannot be ignored.

Can you please explain the SMAC technologies and its relevance in Indian SME business?

SMAC : Social Mobile Analytics and Cloud is very useful in getting the analysis and helping the customer take an informed decision.

The comparison data with competition will come

happen online?

What are the adverse sights/ risks included in business operation via social media?

Yes! It is already happening

When we are working on a

more relevant in the SME

now. But it has to be scaled up.

public domain – it becomes

business.

Can manufacturing business

in handy and other data resulting out of Analytics will help in making it more and

Digital India is a big leap taken by the Government of India though it will take time to materialize. But it has to start and the program needs to be implemented to cut across the business barriers. This will simplify things and have a macro impact on the ease of doing business.

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January 2016

January 2016

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SUCCESS STORY

Paharpur- Manufacturer of the Rising East When it comes to manufacturing today, eastern part of India is seldom found in the books of the investors. Here, Paharpur Cooling Towers Ltd is a shining name of glory. The story unfolded back in 1948, soon after independence, and it still rolls on with newer dimensions of success and achievements, making the name of the small town ‘Paharpur’ famous worldwide, a name once unheard even to a citizen of Kolkata!

‘’Small opportunities are often the beginning of great enterprises” – Demosthenes Something similar happens with India’s most prominent cooling tower company, Paharpur Cooling Towers.

The company has had a continuous presence in the

Late Mr Mahendra Swarup Founder, Paharpur

market for over fifty years and has developed several

breakthrough technologies to provide solutions to complicated problems. Its engineering and production standards often exceed general standards with a fixed objective- to provide low cost, reliable, best quality products to the clients. .

This Indian company, today, is the largest manufacturer of industrial cooling towers in the world. But was the starting struggle so easy?

Inception: “ The challenge with being an initiator of projects is that you are never, ever done” - Seth Godin Back in 1948, Mr. Mahendra Swarup created his own timber company at Paharpur to manufacture wooden crates, and his innovations offered specialized wood for diversified applictions. In

Bhasa factory

Savli factory

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January 2016

Bhasa factory vacuum press

Bhasa factory thermoforming machine

1957, a ship from Scandinavia carrying foreign timber for a cooling tower at Fertilizer Corporation of India, Sindri, caught fire, destroying its cargo.

Mr. Swarup, who had by then become renowned as a timber expert in the country was asked to supply an equivalent quality of Indian wood to make up for this loss. After carrying

out a series of accelerated tests on several Indian timber species, a suitable wood was supplied to FCI. However this exposition gave the opportunity to Mr. Swarup to enter into the new prospective business of cooling towers. Initially, he established contact with Marley Cooling Tower company of the US and sought technological assistance

from it.

In 1959, the company supplied its first cooling tower plant to Rourkela Steel plant. Ever since, numerous orders followed and the company completed several high profile projects and gathered a powerful order book and expertise. In 1968, it received its first export order and a year later an order for a giant hyperbolic natural

Gaurav Swarup Managing Director, Paharpur

Air-Cooled Heat Exchanger

Air-Cooled Steam Condenser

January 2016

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Cooling Tower - Series 10DF

Cooling Tower - Class 800

draught cooling tower. In 1971, the transition happened from Paharpur Timbers to Paharpur Cooling Towers.

Rolling Camera on Present: Paharpur doesnot restrict itself to only manufacturing and supplying cooling towers, but believes in the concept of turnkey responsibility – including transportation to

site, erection, commissioning and testing of complete cooling towers. Be it for civil design or logistics support, Paharpur is fully geared to offer single-source responsibility to customers.

Now, for a company so responsible and ethical in business, what is the present market scenario?

Market View:

“The purpose of a business is to create a customer” - Peter Drucker Paharpur Cooling Towers, today, has become a huge corporation, linking applications ranging from power plants, steel plants, fertiliser plants, chemical and petrochemical plants, petroleum refineries to

hotels, shopping malls, airports, metro stations, hospitals, schools, sugar plants, oil factories, and paper mills across India. It has an overwhelming share of the Indian market. At over 60% by sale, it has carved a powerful niche in India’s industrial firmament.

In the export business, Paharpur has installations

CTI-Certified Cooling Tower - Series CF3

Cooling Tower - Natural Draught Hyperbolic

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January 2016

“Indian Companies are Globally Competitive” Can you please tell about your inception?

Cooling Tower Components

in more than fifty countries including France, Japan, and China to name a few.

Paharpur’s prices tend to be very competitive on C&F basis, particularly in neighbouring countries. So, what is the Unique Selling Point of Paharpur Cooling Towers to tap the growing business?

Add-ons: Unique in the industry, Paharpur focuses on serving the needs of the customers - needs which are far in advance of the actual purchase of a new cooling tower. Paharpur offers additional services like Application/ Layout Service, Construction Service, Parts Service, Maintenance Service, Performance Improvement Service, Tower Replacement Service, Condition Service and Cooling Tower Information Service.

Quality Management: At today’s selling prices, Paharpur has sold cooling towers valued at over Rs. 28,500 crore since inception. For this big achievement, quality needs

January 2016

to be checked thoroughly in every phase of production.

Right from the beginning, Paharpur recognised that assembling a cooling tower from an agglomeration of commercially available components was counterproductive to quality and dependability.

Therefore, each component of Paharpur Cooling Towers is both designed and manufactured by Paharpur itself.

To ensure quality Paharpur invests strongly in R&D. These developments take place within Paharpur’s R&D centre located in Kolkata - the most extensive and unique cooling tower test facility in the country.

Components are accurately tested before introducing into market. Ideas from a wide range of engineering division and customers are either proven under the worst possible practical conditions or rejected as not suitable. Through this, the engineering team can recommend with the authority the technical superior products with quality.

Our journey started in 1948 February when my father Mr. Mahendra Swarup had founded Paharpur Timbers Pvt Ltd at Paharpur, near the dock area, Garden reach, Kolkata.

From the beginning my Father tried to introduce new technology/ innovations. We were the first company in India to introduce pressure treatment in timber. He embraced latest technologies, innovated with value added products and services to race ahead of competition. He was always ahead and a pioneer in the timber industry.

The major innovations made by Paharpur Cooling Towers Limited?

We were the first one to make Mechanical Draft Towers in India in 1959. We were the pioneer and the first company in manufacturing cooling towers in India. Earlier, there were cooling towers which were constructed by solid concrete – natural draft hyperbolic. We diversified our business into Dry cooling during mid nineties and now it is one of the fastest growing markets in the world. Today, dry cooling products are about entire production.

We have two ranges of cooling CTI (Cooling Technology Institute, Houston, USA) Towers . We are the only company in India having CTI certified Cross Flow cooling towers.

Your take on ‘Make in India’ and the immediate results we can witness in Indian manufacturing?

We always believe in Make in India, and we are doing it for the last six decades. When we are getting foreign companies to come over and manufacture in India, they are looking to manufacture for the Indian

Vikram Swarup Managing Director Paharpur Cooling Towers Limited domestic market. However, these multinational companies should target the world market, using India as their manufacturing base.

Paharpur is a global manufacturer and can you put some light on the global market of Indian products?

It’s a fact that Indian companies are globally competitive and expanding their base globally. But we should ensure sub-standard Indian companies should not be allowed to export; it gives a lot of pressure on companies like us.

Because of the bad experience had by foreign customers with substandard Indian companies, they are reluctant to purchase cooling towers from India. Not just cooling towers, this is applicable for all products. Japanese companies do not compete with each other in the global market. But that practice is not there in India.

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Condenser Tubes

Natural Draught Cooling Tower under construction

Paharpur draws its strength from five large and modern, fully integrated ISO 9001 certified manufacturing plants located at Kolkata and Bhasa in West Bengal, Sahibabad in Uttar Pradesh, Kandla in Gujrat and a newly opened Dry Cooling manufacturing unit at Savli, Baroda, Gujarat.

Products Portfolio: Paharpur today has a complete range of factoryassembled and unitary products, intermediate industrial applications and dry cooling products including India’s first CTI-certified cross flow tower and single row condenser units. All cooling towers are not massive

structures. But Paharpur rules the space ranging towers costing less than Rs. 50,000 to giant edifices which can cost more than Rs. 200 crore.

Some of its products areSeries AQ-3800 GRP, Series 6KF GRP, Series 9KF, Series QF-20K, OXF-30K, and Series CF-1, CF-2 and CF-3. Products from Comfort Cooling and Intermediate Industrial

Applications range from Series 9SF, 10DF, and Series 15 & 18 in timber or pultruded FRP structure.

For large industrial applications, products range from Class 400 Wood, GRP, Steel and Class 800 Concrete, Class 600 Wood, Class 1000 Concrete. Apart from these, there are cooling towers

Cooling Tower under construction

Cooling Tower - Class 400

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January 2016

“Growth in Export keeps our Business Stable” How is your business expected to grow this year?

This year our business is expected to be similar to last year. Over 50% of our sales comes from the power generation industry and that’s not doing well, as many

- Cooling Tower - Series 6KF - Cooling Tower - Series QF20K

projects are on hold. Coal issues, land issues, funding issues are major hurdles. These situations cannot continue indefinitely and

which are suitable for very high heat load applications and available in massive hyperbolic natural draught design. Air-cooled Heat Exchangers, Air Cooled Steam Condensers are also in offer from Paharpur. In today’s market, dry-cooling is of more value compared to wetcooling. Paharpur has already initiated new products like Single Row Condenser- first of its kind in India.

Act Global: Paharpur has representative offices in many countries across the continent- South America, Europe, and Asia.

It has an office in USA since 2003. To expand further, they opened offices in Bahrain, Middle East; Switzerland, Europe. Recently they have opened a new office at Brussels, Belgium to operate as Global Headquarters of Paharpur International.

End is the New Beginning: Seizing opportunities made Mr. Swarup’s dream an international reality. Paharpur today has a unique tale to tell. It set a world record by having eighteen natural

January 2016

draught cooling towers under construction simultaneously!

In Singapore, a road was named Paharpur Avenue because almost every building on that road had a Paharpur Cooling Tower!

Starting a business is tough. According to the surveys done by various industry associations, about 65% of all businesses fail within ten years after they are launched. There are these tough challenges of time, leadership, financial resources, talent acquisition and many more.

But overpowering these negatives, the story of Mr. Swarup’s success in making his dream into the reality can sure inspire, motivate, upgrade and create many more entrepreneurs in India to dream big, think big and make big! To conclude we may quote Ms. Mary Kay Ash: “When you reach an obstacle, turn it into an opportunity.

You have the choice. Go that extra mile that failures refuse to travel. It is far better to be exhausted from success than to be rested from failure.”

we are expecting a change. NTPC etc. are setting up plants now and with exports we will be able to ensure that business growth is revived.

What makes you ahead of your competitors?

Many cooling tower manufacturers in the world have operations in India. But we

Varun Swarup General Manager Paharpur Cooling Towers Limited

continue to have an edge over the others. We manufacture all the components ourselves, whereas others design, outsource the components and assemble

cooled condensers.

Can you let us know about your global operations?

the products. We are having

We have had our US office

representative offices in many

since 2003. To expand our

countries across the continent

global presence further, we

- South America, Europe, Asia

opened offices in Bahrain

etc. There are plans to take over

and Switzerland. Recently

manufacturing plants abroad and

we opened an office at

one is in the advanced stage in

Brussells in Belgium which

Europe which may materialize

will be the headquarters

soon. [In the time between this

of Paharpur International.

interview and the article going to

With this we will be able to

print, Paharpur announced that it

be more aggressive in our

has acquired the global leader in

sales globally and increase

dry cooling products (air-cooled

our global footprint. Last

condensers), SPX Dry Cooling.

year our export business was

With this acquisition, Paharpur

10% of our order booking,

becomes one of the leading

and this year with these new

players in the world not only in

operations we expect to

cooling towers, but also in air-

reach at least 40%.

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SPECIAL FEATURE

IMTEX 2016 Exhibits Latest Trends in Metal Forming IMTEX FORMING 2016 and the concurrent Tooltech 2016 exhibitions organized by Indian Machine Tool Manufacturers’ Association (IMTMA) is scheduled from 21 to 26 January 2016 at the Bangalore International Exhibition Centre (BIEC). Recent trends in FORMING technologies and concurrent Tooltech from across the globe will be showcased at this specialized fair.

The twin exhibitions will create a platform for exhibitors to showcase their innovations in metal forming technologies, robotics & automation, welding & joining, wire-forming & drawing, and many more.

The event will further create a networking forum for exhibitors, visitors, delegates

and academia to join together for enabling the growth of manufacturing industry of India.

The previous edition of IMTEX FORMING 2014 held at BIEC from 23 to 28 January 2014 was an overwhelming success. It catered to 440 exhibitors who displayed over 500 machines in an exhibition area of 30,000

sq.mts. in three large halls. Close to 200 overseas companies and 250 Indian companies actively participated in the expo.

Forming technology forms an integral part of manufacturing in many industries and has contributed in the development of many new processing

“World class technology and knowledge sharing will be on display at IMTEX FORMING 2016. By participating in the show, exhibitors will gain an insight on the latest technological requirements and get an opportunity to cement business relationships. This will be made possible by the high level delegations that are expected to visit from key private and public sector undertakings.”

“High power fibre laser cutting machines is definitely one of the new technologies that would be on display at this IMTEX. Companies will also display servo presses, hydroforming, plasma cutting, profile bending machines, robotic welding and service, and welding technologies. The event will benefit the entire manufacturing sector.”

P G Jadeja President, IMTMA

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technologies, processing methods, machineries, tools and solutions to design and fabricate end products/ finished goods. To address the latest trends developments and research in forming technology, IMTMA is organizing a one day “International Seminar on Forming Technology”, on

V Anbu Director General, IMTMA

January 2016

20 January 2016 in Bangalore coinciding with IMTEX FORMING 2016 exhibition. The seminar will focus on Design & Software, Equipment & Tools and Process and will bring together the fraternity of forming technology users and manufacturers on a common platform to discuss related issues.

Renowned national and international companies and research institutes from Germany, Japan, Singapore, Spain, Switzerland, UK and India will share their expertise and latest developments in the field of Forming technology.

Users and manufacturers of forming technology equipment from the automotive, white goods, consumer durables, strategic and other industries.

CEOs, Senior executives, practicing engineers, R&D specialists, industry experts from Automotive, Auto Components, Aerospace, Machine tools, Tool rooms, Defence & Railway establishments, R&D Institutes, Consumer durables, General Engg. and other capital goods industries will immensely benefit from this International Seminar.

IMTMA has always been in the forefront for bridging the gap between the academy and industry. At IMTEX Forming 2016, IMTMA is creating opportunity for Indian academic/ R&D institutions to showcase their capabilities and R&D activities related to machine tools/ manufacturing engineering fields through i2 Academia Pavillion.

IMTMA will be providing free space to the selected institutes in the pavilion.

January 2016

At this edition the organizers are expecting higher turnout of visitors than the last Forming edition at 2014. Visitors can meet and interact with leading Exhibitors from across several countries at one place, witness ‘live machines’ in action and get to know about new products, technology innovations and manufacturing solutions from across the continents. Visitors can findout latest trends in Metal Forming and listen to international experts sharing their valuable knowledge at the International Seminar on Forming Technologies. Technical know-how and industry inputs gained at IMTEX FORMING 2016 may be taken as equivalent to the knowledge gained by visiting individual companies in respective countries.

The event gives an opportunity to rub shoulders and network with decision makers, company heads, consultants, industry professionals on common grounds during 6 days of the largest expo on machine tools in South-East Asia will be the highlight for the visitors.

It is estimated that IMTEX FORMING 2016 may surpass all previous records in serving the manufacturing industry with latest technology upgradation.

IMTEX FORMING 2016 gives you an opportunity to interact with foreign manufacturers and innovators to form joint ventures, technology transfers and even distribution networks in India sand across the globe.

For more details visit www.imtex.in

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SPECIAL FEATURE

“Make in India” Invokes Pro-Business Sentiment

IMTMA to work with Government to bring greater benefit to the industry Mr. Parakramsinh G Jadeja, Chairman & Managing Director of Jyoti CNC Automation Limited, was elected the President of Indian Machine Tool Manufacturers’ Association last month. He started ‘Jyoti CNC Automation’ in 1988 at the age of 20 and has steered its growth. Mr. P G Jadeja has been associated with IMTMA and Machine Tool Manufacturers Association (MTMA) Rajkot for many years. Mr. Jadeja was also the Chairman of ‘UDAAN’, an initiative of IMTMA, from 2007 till 2010. He was instrumental in bringing together the gen-next of the industry as also potential business leaders from within the fraternity for overall industry enhancement.

Mr. Jadeja has received numerous awards including the Best Entrepreneurship Award conferred by Ministry of Small Industries, Govt. of India (2003), Best Entrepreneurship Award by CII (2004-05) and IMTMA-Premier Outstanding Entrepreneur Award in memory of Vinod Doshi in 2013. He talks with MART about his new responsibility and about the IMTEX Forming and Tooltech 2016 exhibitions.

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January 2016

Make in India has given a boost to manufacturing sector. The initiative is a positive step towards manufacturing which presently contributes to 16% of the GDP. Government of India envisages to increase this to around 25% in another 10 years

Congratulations on your new responsibility as the President of India’s premium manufacturing association IMTMA. What is going to be your long term and short term goals?

Thank you very much for your wishes. The Association has conferred on me both great honour and great responsibilities. It is our duty to steer the machine tool industry on the envisaged growth path whilst keeping in mind our nation’sinterest through long and short-term goals. We aim to make India among the topmachine tool building nations by 2020. The Association will help industry build capacity in terms of skilled manpower, R&D and other such parameters. India has embarked on a journey to become a manufacturing hub through ‘Make in India’. To build such strong manufacturing base, R&D and skill development are essential. The creation of a Centre of Excellence for R&D and Technology Development

January 2016

in machine tools through production and technology development centres at IIT, Madras and similar institutions is one such step. IMTMA will continue to work with the government to bring greater benefit to the industry.

technology. Karnataka State Industrial and Infrastructure Development Corporation will develop the machine tool park.

IMTMA will play an advisory role. IMTMA organized regional machine tool shows in Delhi and Ahmedabad to reach out to the Tier II and Tier III cities of India in northern and western regions.

IMTMA, for years, is the apex association for Indian Machine Tools Industry. What are the What is the present scenario of recent developments happening Indian Machine Tools industry, inside the association? and how the industry is going to perform in the next two years?

IMTMA was able to achieve 3 major policy initiatives for the The current market size of betterment of the machine tool India’s machine tool industry is industry. These include creation estimated to be about Rs.10,000 of Advanced Manufacturing crores of which the domestic Technology Development Centre production accounts for about at IIT, Madras and creation of 40% of the total consumption. a fund to help Capital Goods India stands 14th in production industry to acquire technology and 10th in the consumption and establishment of integrated of machine tools in the world industrial infrastructure facilities as per the 2015 World Machine for the industry for making Tool Output & Consumption the machine tool sector more Survey by Gardner Research. competitive. IMTMA Technology India’s machine tool industry Centre at Pune established has around 1000 units in the last year is imparting training production of machine tools, in all aspects of production accessories, subsystems and

parts. Around 25 of these in the large scale sector account for 70% of the turnover and the rest are in the SME sector. As India scales up manufacturing adhering to the “Make in India” call India’s machine tool industry is expected to grow at 15%.

Can you put some light on this year’s Tooltech exhibition?

The concurrent show Tooltech will have newest range of forming tools, tooling systems, machine tool accessories, quick die change system (SMED) metrology as well as Computer Aided Design (CAD), Computer Aided Engineering (CAE) and Computer Aided Manufacturing (CAM) solutions.

Tooltech which is a concurrent exhibition to IMTEX complements the show. Visitors for Tooltech get a chance to meet and interact with exhibitors from other industries.

Can you brief about the exhibitors profile/ geographical representation for this year?

IMTEX FORMING 2016 participants

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are from 23 countries including india with group participation from 4 countries including China, Germany, Japan and Taiwan. For the first time, Japan is setting up a country pavilion. Exhibitors will span across industries such as aerospace, automobiles, capital goods, defence, electrical and electronics, plastics processing, railways, telecom, oil and gas equipment, and many more.

Academy is given due importance in IMTMA programs. Brief us on the Academia Pavilion in IMTEX FORMING and the III-C initiative.

At IMTEX FORMING, IMTMA provides an opportunity for Indian Academic and R&D institutions to showcase their R&D capabilities in metalworking field. This participation will be through display of four posters and product demonstration from each institution. Around 40 institutions are expected to participate in the i2 (IndustryInstitution Pavilion) at this IMTEX. Visitors get a chance to meet

and interact with the industry. To establish the connection between such institutions and the machine tool industry IMTMA has initiated the IMTMA-Institute Innovation Collaboration (III-C). IMTMA has published a portal that has a database of industries with R&D areas which they are interested in; a database of institutes with R&D capabilities; and a search facility for locating a suitable partner.

This is expected to bridge the gap between academia and industry in the long run.

The seminars and concurrent events planned along with IMTEX FORMING 2016?

Coinciding with IMTEX FORMING, IMTMA is organizing an International Seminar on Forming Technology to highlight evolving trends in forming technologies from all over the globe.The theme of the international seminar this year is “Shaping the future of Manufacturing”. The seminar will have concurrent sessions on Design & Software, Equipment

and Tools, and Process. IMTMA is also organizing ‘Connect’, an awareness programme for imparting knowledge for the young engineers on their role in the machine tool industry.

It’s more than a year PM announced ‘Make-in-India’. How Indian industry got benefited with this campaign, and your take on its future?

Make in India has led to ease of doing business. It has given a boost to manufacturing sector. The initiative is a positive step towards manufacturing which presently contributes to 16% of the GDP. Government of India envisages to increase this to around 25% in another 10 years. Such growth in manufacturing would also give a fillip to the machine tool industry which is expected to grow manifolds.

How IMTMA plans to strengthen Indian SMEs? SMEs contribute to about 80 – 90%

to all manufacturing units in India and around 40% of the current market size of the Indian machine tool industry. Industry reports have stated that nearly 80% of the SMEs are not IT and automation enabled.

The operations are largely manual, using low-end solutions that are difficult to maintain. It is essential for SMEs to adopt automation.

Indian SMEs need to be made aware of the payback results (return on investment), simplicity in operation, design, flexibility and maintenance. IMTMA will organize a Seminar on Automation in February this year which would address the needs of the industry as well as strengthen Indian SMEs. IMTMA will also organize a regional machine tool expo in Pune to make available the latest technology and innovations for SMEs in Tier II and Tier III cities of India. Regional council meets organized by IMTMA give opportunities for SMEs to undertake plant visits and witness the best practices followed by established industries.

IMTMA provides an opportunity for Indian Academic and R&D institutions to showcase their R&D capabilities in metalworking field. This participation will be through display of four posters and product demonstration from each institution. Around 40 institutions are expected to participate in the i2 (IndustryInstitution Pavilion) at this IMTEX 2016

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January 2016

Innovative Automation Products

B/24, MIDC Satara 415004 India

+91 2162 246509 +91 2162 245966 sales@innovativedro.com www.martupdate.com 51

IMTEX FEATURE

Celebrating 120 Years of the Power Tool A Global Success Story of German Engineering

Every industry has drilling needs and finding an electric drill is inevitable. They are also indispensable in home needs and manual trades, in addition to being one of the most popular tools in use today, they are also the oldest. The electrically-driven drill was invented and developed by FEIN employees in Stuttgart in 1895, making it the first power tool in the world.

FEIN’s new invention grew into a wide range of drills, including magnetic core drills. To mark the 120th anniversary of this indispensable tool, FEIN is telling the story of the electric drill.

Ameer A Munaff m.ameer@fein.in

Archaeological evidence has revealed that boring holes was one of the very earliest human activities. The simple hand drill was quickly improved with the use of a mechanical drive. For a long time, however, manual drills dominated until the development of small, reliable electric motors. By the late 19th century the technology had progressed significantly, and in 1895 a key turning point took place. Friedrich Heep and Jakob Wahl, two young mechanics at FEIN in Stuttgart, were looking for a faster way to drill hundreds of holes in steel.

They took one of the new small electric motors, fitted a drill chuck to the spindle – and set to work. Without the engineering knowledge and business acumen of their employer Emil Fein, their invention would probably never had progressed further than a clever idea used within the company. Wilhelm Emil Fein, the son of the company’s founder, recognised the potential of the improvised electric drill.

Working in partnership with Otto von Kellenbach, he developed the tool to the point where it

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could be marketed. The two had developed the world’s first power tool. It was a key moment in the history of the company. In 1908 the workshop for the production of physical and electrical apparatus began specialising in the development of electric tools. Over 7 kilograms in weight and 50 watts of power: the first FEIN drill conquered the market. The world’s first electric hand drill was powered by 110 volts of direct current. It achieved 1200 rpm and had a power output of 50 W. It was able to drill around 4 mm into steel. However, the tool’s handling and shape were very different from today’s models. It weighed 7.5 kilograms and had to be held with both hands. A breastplate allowed the operator to lean his full weight on the machine to drive the drill into the material.

The first electric drill was soon imitated by other well-known companies. In spite of strong competition, FEIN emerged as the innovation leader, continually improving its invention. For example, FEIN was

one of the first manufacturers to launch a drill with a lightweight metal housing. In 1901 the first drill with mechanical gear reduction appeared on the market. The reduced speed made it possible to drill larger holes in steel. FEIN unveiled the first multi-speed drill in 1903. The FEIN GMAS could drill holes with a diameter of up to 5 mm. The first angle drill was launched in 1908, again developed by FEIN. The motors were also continually improved, for example, to allow them to withstand overload.

What’s more, FEIN focused on safety from a very early stage.

The first model to feature an emergency stop switch (the FEIN N72) was launched as early as 1910. The distinctive orange of FEIN power tools was chosen

by FEIN’s product development team in the 1920s, again for safety reasons. The aim was to develop tools that delivered more power but were smaller, lighter and easier to handle.

Ergonomics, therefore, played an important role in the evolution of drill design. Designers experimented with different shapes of handles and housings,

with the available motor technology also influencing the size and construction of the drill. In around 1920 there were four basic types: the pistol shape, the spade shape, which had been developed by FEIN in 1919, the cross handle and the rod shape. The pistol grip from another manufacturer is still the most popular type today. FEIN achieved another significant weight reduction in 1933 when it became the first manufacturer to develop a motor housing made of insulating material.

Another major advancement was the development of infinitely variable electronic speed control. In the late 1960s, FEIN launched the first drill with full wave electronics. Electronic control was gradually adopted in all drills. The increased development of this technology not only made drills more versatile and user-friendly, but also considerably reduced the unit costs (and still does today). The models in the BOP range are the most recent successors of the very first electric hand drill. One factor that was crucial to the success

January 2016

of the power drill in the DIY sector was the development and refinement of storage battery technology. Initially, cordless drills represented a compromise in that they offered the flexibility of not being tied to a power socket, but less power.

Over the last 30 years cordless drills have become established alongside mains-powered tools in professional applications too. The further enhancement of battery technology means that today, one in every two power tools shipped is a cordless model. The history of the electric hand drill is closely linked to the Industrial Revolution and the growing need to be able to process hard materials such as steel, rock, concrete and masonry efficiently. When it came to thick, solid or brittle materials, even the new electric drills were sometimes unsuitable for the job, which resulted in the rapid development of specialised drilling tools. In terms of power tools, these included hammer

drills, impact drills and core drills.

Hammer drills and impact drills work on the same principle: the rotational movement of the drill is combined with movement along its axis. The key difference lies in the construction of the bit. In an impact drill the bit also moves in the direction of the axis, but in a hammer drill it does not. The bit on an impact drill is driven rhythmically into the material by a pneumatic striking mechanism, independent of the drill chuck. With a hammer drill, the bit vibrates. This means the impact drill has a much lower striking frequency but each impact has more force. Impact drills are mostly used to drill larger holes in very solid rock and concrete, while hammer drills are used for materials where an ordinary drill is unsuitable (such as concrete, reinforcements or natural stone). The striking mechanism can also be switched off if necessary. The first hammer drills were developed by FEIN in 1910 and the first impact drill in

1914. The impact drill achieved commercial success – thanks in part to its use outside of mining and heavy industry. For a long time, this name was synonymous with impact drills. Compact handguided hammer drills did not go into series production until 1952. Drilling accurate holes with a diameter of 14 mm or more in very hard and tough material is difficult, even for powerful drills.

The solution is core drilling, in which a drill bit ‘cuts’ a circle into the material and the core falls out, leaving behind a precisioncut hole with minimal burrs.

Unlike the electric drill, hammer drill and impact drill, core drilling has so far remained limited to professional use in industry and manual trades. This is due to the applications they are used for and the size and handling of the tools. Because of the high torques involved in core drilling, the tools need to be supported on a secure base. For tools specifically designed for drilling metal, the drill jig is secured by

an electromagnet. FEIN is the pioneer of this technique. As early as 1908 the company was producing heavy drills fixed by an electromagnet. As with hand-guided drills, the trend in core drills for metal is towards ever more safe, convenient and ergonomic tools. This can be seen in the FEIN KBM 32 Q and the FEIN KBM 80 auto, for example. In 2000 the FEIN KBM 32 Q was the first core drilling unit to weigh less than 10 kg. Its compact design and low power to weight ratio make it the ideal tool for assembly work. It was now possible to use a core drill on the work site itself.

Improvements and innovations in handling are making the use of core drills safer and more user-friendly. Once again, FEIN is among the pioneers: the KBM 80 auto is the first core drill with fully automatic, digitally controlled drill feed, eliminating the need for manual intervention in the

FEIN’s launching the latest version of KBE Series that is powerful, economical and lightweight for basic metal core drilling applications.

FEIN KBB 40 magnetic metal core drill in action on a job site. Their lightweight feature has made them a preferred partner in vertical drilling applications.

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drilling process. The KBH 25 signalled another breakthrough in drilling technology: the world’s first hand-guided core drilling system for metal combines the advantages of a powerful hand drill with the benefits of a carbide drilling tool. Drills are used in a wide range of situations, from DIY to machine and plant construction.

Therefore, the most important consideration when buying a drill is that the power rating of the drill should be matched to the application. 1. Power: High figures for the rated power consumption are not especially meaningful. The important data are the power output and speed under load. The bit and speed should be selected according to the material. 2.

Robustness: Electric drills are subjected to high mechanical loads, so the workmanship of a tool is an important quality factor. A professional machine must be able to handle impact, dirt and being dropped. This demands an excellent standard of workmanship, for example, a barrel-type housing with shielded motor and metal gearbox head.

3. Ergonomics/Handling: The tool must sit comfortably in the hand even after prolonged use.

This demands an ergonomically

designed handle and balanced weight. All controls must be easily accessible. The tool should also vibrate as little as possible. 4. Quality of results: In professional drilling, the precision of the drilled hole is the key criterion. The most important prerequisite for this is high concentricity. This is achieved through the precise construction and workmanship of the drill chuck, spindle and motor – which comes at a price.

At Imtex 2016, FEIN will be launching the new economical magnetic metal core drilling machines that are durable and are suitable for twist drilling applications as well. The KBE magnetic metal core drilling series will come in three variants: KBE 35 – single speed drilling up to 35 mm; KBE 50-2 and KBE 50-2 M – two-speed drilling up to 50 mm. The magnetic base will have a strong holding force of 12000 N and KBE has the largest stroke range on the market. The KBE series provide an optimum power-to-weight ratio; side changeable feed hand-wheel for usage in narrow or difficult to reach places; integrated coolant tank for longer service life of the tools; made in Germany quality and many more features

at most affordable price. All three variants will be on display at IMTEX 2016 and live demos will be held at FEIN’s stall in the German pavilion.

The world’s first power tool was invented by C. & E. Fein GmbH. Wilhelm Emil Fein founded the Company in 1867. In 1895, FEIN invented the electric hand drill, the first-ever power tool. Today this long-standing Company is a world-renowned power tool manufacturer. The German manufacturer of premium products develops and produces application solutions for the metal working, interior outfitting and automotive sectors and is the specialist for professional and extremely reliable power tools for industry and manual trades. FEIN holds more than 800 active industrial property rights, including around 500 patent applications. FEIN markets its products through 19 international subsidiaries and more than 50 representations across the globe. For over 140 years, FEIN has been synonymous with application solutions and premium quality.

For further information please visit: The author Ameer Ahmed Munaff is the Managing Director of FEIN Power Tools India Private Limited since its inception in India. He is also the Key Management Member in FEIN Global Team.

Ameer is responsible for the entire operations and sales of FEIN India, SAARC and few of the APAC region. Along with business development he is also responsible for new product development and key market launches in these regions.

Ameer, a mechanical engineer, who holds an MBA, and also a management degree from IIM Calcutta, is armed with sound engineering & technical knowledge, international experience and exposure. He has more than 20 years of diverse experience in the field of Business Development, Operations, Marketing and Sales of Capital Equipments, Power Tools, Spare parts and IT Solutions, to construction and general engineering Industry in a very competitive environment.

For further details visit www.fein.in

FEIN invented the world’s first power tool. In 1895, FEIN combined the hand drill with electric motors which was the first step towards creating power tool industry.

FEIN invented the first electromagnetic drill the GMAZ in 1909.

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CNC Fiber Laser Cutting Machine- A Innovative’s Unique Offer at IMTEX 2016 Visit Stall no F101 in Hall no 1

I N N O VAT I O N

Light, when used as a manufacturing tool, is fascinating; it offers virtually infinite potential of applications in material processing. A Innovative International Ltd has given raised area to the customer by offering product that have higher output and superior beam quality in compare to traditional cutting techniques.

Product is based around innovative techniques and high performance components perfected by intense research and innovation. We provide innovative products like CNC Abrasive Waterjet Cutting Machine, CNC Laser Cutting Machine, CNC Plasma Cutting Machine and Robotic Waterjet Cutting Machine.

The Fiber Laser Cutting Machine offered by A Innovative International Ltd has following specifications: •Active core is doped with rare earth ions ( Yetturbium…)

•Laser beam is guided in the optical fiber.

•Complete integration: Inherent compactness and long term stability •High power efficiency.

Main Features of BeamCut Fiber Laser Cutting Machine: •Unibody high strength structure •High rigidity aluminum alloy casted gantry •Stress relieved rigid base •High dynamics •Best accuracy on the market •It is equipped with state of the art IPG Laser made in Germany with high efficiency and quality to suit different cutting applications •High performance CNC

control system from Power Automation, Germany •Accurate height sensor made in Germany •Easy change over between materials/ thickness •Cost saver: Maintenance free operation, no mechanical rotating parts, no mirrors in laser generator and transmission •Easy to install: Compact & robust •Long lasting life span •High reliability •No Laser Gas cost: No gas is required to generate laser • Self Lubrication system • Auto sheet orientation • Lasernet Synchronization

• Rapid traverse rate ensures high productivity • Common cut to minimize cutting cost Laser Cutting Machine serving into different Industries which are as follows: •Automotive •Aerospace •Defense and Aviation •Marine Engineering •General manufacturing •Micromachining •Nuclear •Electronics For more details visit: www.ainnovative.com

IMTEX is the biggest Industrial exhibition and attracts lots of visitors from India and neighboring countries. This show is always sought for as a happening place to see the latest innovations in machines. Southern India is a huge industrial corridor and maximum numbers of visitors are found from Southern India making IMTEX a gateway of Southern India. We are pleased to launch high speed low cost CNC Fiber Laser Cutting Machine and hope to get good response from visitors. We convey our best wishes to all other exhibitors for yielding maximum result from IMTEX 2016.

Jayesh Patel Marketing Director, A Innovative International Ltd

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Industrial Cutting Innovations from Hypertherm Visit A-101 in Hall 3A

I N N O VAT I O N

Weighing just 13.5 kg, the Powermax30 AIR provides 30 amps of output and has the highest power-to-weight ratio of any system in its class.

In light of the “Make in India” initiative, manufacturing has grown to become one of the main drivers of the Indian economy, and manufacturers are increasingly looking for solutions to boost productivity and ensure sustainability.

Visitors to Hypertherm’s showcase will be treated to an array of industrial cutting solutions that are designed to help customers cut more efficiently, effectively, and confidently, at IMTEX 2016.

Plasma cutting has gained popularity over the years due to the various productivity

gains conferred. At IMTEX Forming, manufacturers will also have the opportunity to witness the plasma advantage through live manual and mechanized cutting demonstrations at Hypertherm’s booth.

Powermax30® AIR The main highlight of Hypertherm’s showcase is the recently launched Powermax30® AIR, the newest addition to Hypertherm’s Powermax family of air plasma cutting systems. Powermax30® AIR is the world’s best in class

portable air plasma system that features an internal compressor and is able to operate on both 120- and 240volt lines, making it a highly versatile system for on-the-go cutting.

Benefits of this system include high portability with the addition of a patent-pending internal air compressor that eliminates the need for an external compressor unit; greater versatility and convenience with a‘Plug-andUse’ model that allows the system to be used anywhere with just an electrical power

point, even in remote and non-industrial environments; and cost reduction with the elimination of additional costs associated with the use of an external compressor.

To learn more about Hypertherm and its innovations, visit booth A101 in Hall 3A during IMTEX Forming 2016 at Bangalore International Exhibition Center in Bangalore or visit http://www.hypertherm. com/en/.

Hypertherm’s mission is to provide the best solution for carrying out industrial cutting activities, and at IMTEX Forming 2016, we will be presenting various cutting systems and consumables that are designed to allow end users to cut with ease and confidence. Our main highlight is the recently launched Powermax30® AIR, which is the world’s best-in-class portable air plasma system that features an internal compressor. With its small size and portability, end users will be able to cut on-thego at any location with a power point. We think the Powermax30 AIR will definitely benefit businesses, especially those that do cutting outside their premises.

Abhinav Sood Sales Head, Hypertherm India

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January 2016

GLOBAL EVO: Fast. Faster. Fastest Visit B-108 in Hall 3A

the companies we work for.

GLOBAL EVO combines a long quality tradition with innovative technologies that make it the fastest scanning measuring machine in its class now available on the market.

Measuring machines are no exception to these imperatives and the continuous evolution of Hexagon Metrology measurement systems has allowed to fill the ever increasing market’s needs and expectations.

Time has always been considered a valuable resource.

But now more than ever time marks every moment of our professional and personal life.

Do more things, faster, better: this is our karma nowadays.

Increasing productivity and quality have become imperatives in our life and in

GLOBAL EVO combines a long quality tradition with innovative technologies that make it the fastest scanning measuring machine in its class now available on the

I N N O VAT I O N

With the new GLOBAL EVO measuring machine, designed in partnership with Pininfarina, internationally renowned industrial designer, Hexagon Metrology pushes performance boundaries even further.

market. This is the reason why GLOBAL EVO is the ideal solution for all applications requiring higher productivity in dimensional inspection, like in the automotive, aerospace, general mechanics industries, and so on.

Through Compass, a technological advance applied to all key elements of the machine, GLOBAL EVO achieves very high scanning measurement rates while retaining an excellent

level of accuracy. Higher speed means shorter part program execution time, faster feedbacks on dimensional quality of manufactured parts, and more measurements.

GLOBAL EVO also features the ScanPilot technology that improves machine performance in the scanning of unknown profiles even with complex paths and abrupt changes in the surface slope.

For more details visit www.Hexagonmi.com

“GLOBAL EVO is yet another innovative technology from Hexagon, incorporating features to give increased productivity by combining high scanning speed and accuracy.”

Anup Verma Managing Director, Hexagon

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The Use Of Hydraulics In Metal Forming Equipment Visit stall no. D107 in Hall 3

I N N O VAT I O N

Flex Cam Systems allows reduction in number of tools required and brings flexibility in working angles and cam loads

Modern metal-forming equipment, such as transfer presses and progressive presses for large parts, which have mechanized components inside, demand more intelligent tool concepts that guarantee greater process reliability and efficiency.

And that is not all: parts should only be allowed to tip over under certain, limited circumstances and the tool design must take account of the complex and inconvenient contours associated with mechanization, particularly in the shapes of slides and drivers. These stringent criteria have led to the development of new machine tool engineering and design methods.

Only the hydraulic system is depressurized in the at-rest state.

In contrast, the accumulator,

which is filled with nitrogen, has an initial pressure p = 170 bar, although this does not act on the hydraulic system when at rest. During the up stroke, the crown of the press acts on the driving cylinder (master). The volumetric oil flow generated by entry of the plunger into the master cylinder actuates and extends the working cylinder (slave), against the restoring force generated by the prepressurized gas inside. At the end of the working stroke, the excess oil is forced through the open compression space and into the gas-filled accumulator.

The piston compresses the gas in the accumulator according to the volume of excess oil.

The accumulator acts as an autonomous gas spring. The

master cylinder and the slave cylinder connected.

To it are reset when the tool is opened by means of an integral gas spring.

This system may be used in the crown of the press, i.e. with the installation position turned through 180°, with no further adaptation. The system in the master/ slave cylinder is characterized by simple and intelligent combination of the different properties of oil and gas(non-compressible / compressible).

The master/slave system is used to implement an autonomous hydraulic system which is based on proven gas spring components and can thus be intelligently

supplemented with hydraulic components to form a highly sophisticated standard element for machine tools.

Benefits: Reduce number of tools Reduce tooling costs Reduce design costs Reduce production costs Reduce capital costs For more details write to: FIBRO India Precision Products Pvt. Ltd. Plot No: A-55, Phase II, Chakan MIDC, Taluka Khed, Pune - 410 501. INDIA. Tel: +91 - 2135 – 670900 E-mail : info@fibro-india.com Web : www.fibro.com

‘FLEX CAM is quite innovative product for forming tools which makes the Tool Design simpler and more cost effective.’

Vivek Nanivadekar Executive Director, FIBRO India Precision Products Pvt. Ltd.

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61

ON FACE

“Competitive Design and Development will Keep Us Ahead” Vikram Sarathy Managing Director, Unipunch Toolings Pvt Ltd

Most of the SMEs in India are not aware of the upgraded supporting practices- be it of Governmental policies or of technical systems. Therefore, to ‘Make in India’, first the Government has to initiate steps to facilitate the existing small enterprises within the country and to channelize young entrepreneurs to do business in the field of manufacturing.

Mr. Vikram Sarathy, a graduate in Mechanical Engineering is the Managing Director of Unipunch Toolings Pvt Ltd and has been working with the company for the last 20 years. He shares the initial journey of Unipunch and the future plans with our readers, excerpts.

metal product at a lower

The challenges you faced to

company?

establish Unipunch?

Unipunch Toolings is a long

Earlier, availability of finance

for Sheet Metal Toolings,

standing Private Limited

for expansion was the main

Compact Press Brakes and

Company located at Chennai.

cause for slow growth.

Pipe Bending Machines.

It carries an all India reputation

Another factor was the

Electrical Control

for Sheet Metal Tooling and

difficulty in remuneration

Manufacturers, Steel

Metal Forming Machines.

at par with large industries.

Furniture Makers, Kitchen

Unipunch offers products

Unlike European and US

Equipment manufacturers

at affordable cost, highly

manufacturers, we were

have been our user

suited to the SME sector. The

unable to recover / charge

industries. The products of

company’s 2000 customers

high machine hour rates

the company are utilized

are in Panel Building, Furniture

for tool making. Indian

by the small and medium

Making, Kitchen Equipments,

customers do not recognize

scale industries whose

To be competitive,

Busbar Manufacture,

the value of tool making and

ability to invest in high value

Government has to bring in

Refrigeration and Air

are reluctant to pay higher

capital equipment is limited.

several changes in the field

conditioning fields. It also

prices.

Products of Unipunch

of legislation, taxes, labour

Toolings are able to compete

relations, etc. Otherwise

in producing a quality sheet

worldwide competition

represents reputed foreign machinery manufacturers.

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applications?

Can you brief about your

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Your products and

Our company is reputed

cost.

Your major market?

Currently we cater to the domestic market. The Western and Northern markets have been as good as the South Indian market.

Your take on Make in India, and how it will help industry grow in our country?

January 2016

Unipunch expects to bring in more metal forming machinery and tools, relating to sheet fabrication and pipe fabrication.

will be over bearing.

SMEs to practice Inventory

many other aspects relating

While bringing in foreign

Management?

to manufacture should also be taken care of.

companies it may be initially acceptable to bring in a group of ancillaries along with the main manufacturer, Government must consider indigenisation of parts manufacturing in a stepped manner within the next 3 to 5 years.

What factors do influence Indian Machine Tools

A growing market, expecting shorter delivery period will alone push the SME to inventory management.

IM alone cannot help.

Management of quality, service are also important.

Management of inventory in an appropriate manner, may only mean saving an over all 2% on costs. Hence

There is very little awareness among the SMEs on IM, and other related / supporting practices.

What are the most common IM practices pursued by the small enterprises in India?

The main practices followed in SMEs are- a) Not holding excess stock in machine tools

as modification is the common need of the market. b) Computerised PPCC & c) Holding stocks of critical items.

Your future plans?

Keeping up with competitive design and development in the field of activity will alone keep the company going. Company expects to bring in more metal forming machinery and tools, relating to sheet fabrication and pipe fabrication.

Unipunch offers products at affordable cost highly suited to the SME sector.

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MANUFACTURING EXCELLENCE

Focus on Corporate Social Responsibility Managing a SME in India - Part 37

As a continuation of last article, we will discuss on few more points to manage SME’s better in India. In this part of Article, let us look at benefits of CSR to the companies,what options are available for companies and how small efforts can be done by the companies to meet the social responsibility.

P S Satish gotopssatish@gmail.com

Benefits of CSR to the companies: o Increase of brand equity of companies and their products o Enhances morale of the employees which in turn supports productivity and retention o Better usage of resources o Increased product safety and less liability issues o Better image of the company that helps in marketing and especially exports o Less intervention by the Government and public allowing freedom of operation o Better internal and external relationships o No guilt feeling of exploiting natural resources I will give example here on

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boosting morale of employees.

Company M/s Indo-MIM, Bangalore has recently sponsored a project worth 3 crore rupees at IIT, Chennai to develop a small satellite to predict earthquake 48 hours before the incidence by way of detecting electromagnetic waves. Company is doing as a part of CSR which will help millions of people.

try to give a comment on each views to justify CSR activities.

Commendable initiative! The vice-president of the marketing of the company says that he is proud to work for the company which thinks of social responsibility.

- Reduces profit and ability to compete

Opposite views on CSR For any thinking, there will always be contrarian thinking by few and CSR is no exception. These views cannot be ignored simply by declaring as cynical. Few may give a good input to reinforce the CSR activities in the company. I

Some opposite views are – - Just a cosmetic without social benefit My view: The companies if they integrate CSR as one of their values, then they will do without only for show off and marketing

habits and practices right - Poses responsibility on business than individuals My view: Top management has to take responsibility to educate each employee on his or her social responsibility.

After all, business is nothing but individuals together - Takes away management focus from core business

My view: In-fact by a better image and increase of morale of employees, profit will increase and can compete well

My view: If the company tries doing CSR as a separate activity and not integrated into their system, this can be overcome.

Do not consider that CSR as a separate activity

- Will make company vulnerable to exposure of non-ethical practices

- Difficulty in handling social skills which the company may lack

My view: If company is looking for long term sustenance, they need to overcome this. Embracing CSR is an opportunity to set some of old

My view: There are many NGOs and consultants available who can help the company in integrating CSR into their system and train employees

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CSR is no more for doing for the sake of someone else but needed activity for our survival

to change thinking and also on skills needed - It is a market gimmick My view: Agree that few companies are doing that. But CSR is an activity which should originate from inside and not to please someone or for publicity. We have companies like Tata, Birla, Bosch etc. who are doing services for the social cause silently without expecting anything in return Options for companies on CSR Companies have following options on either to react or respond to CSR activities: Reactive: Do nothing on their own. But react when the government, NGO or the court insists.

This attitude is difficult to spread CSR. The company will do only just what is required.

Defensive: The companies tries to defend that doing business and giving employment itself a social responsibility they are doing and nothing more need

January 2016

to be done. They will become cynical for any suggestions on CSR and they defend to maintain status quo. Lot of efforts are required to change their attitude Accommodative: Such companies will try to do little more than what is required though they are not pro-active.

Encourage them to do more.

Pro-active: These companies take voluntarily measures without any force from outside. They understand their responsibilities. They become role models for other companies Guidelines for implementing CSR by companies Better to be pro-active. Take action before you have to.

CSR is no more for doing for the sake of someone else but needed activity for our survival If a mistake is done, better openly admit it. It is better than defending and trying to hide Establish corporate code of conduct

Get involved in social problems and encourage your employees also to do so In the values of company, let Environment, society and safety of employees find a place Be clear on your stand on social issues Focus on profit of the company as well. Without profit, you cannot do any CSR activities CSR should be made part of business culture. In any strategy taken related to the company or business, points connected with CSR to be considered Let CSR go beyond charity. It may start with charity CSR by SMEs There is a myth that CSR is only for big companies to consider and not for SMEs. Many SMEs may not fall into category where they have to abide companies act of CSR of 2013. Does it mean that SMEs should simply be spectators?

Answer is no. SMEs also have moral responsibilities and they can start CSR in a small way by creating awareness in the employees and doing activities within the company. They need to look for intrinsic motivation to be a responsible company to give back to society for having taken so much from it.

The CSR activity or initiative in the company or individual starts with a thinking process and let us all think about our responsibility and take a first step first. We need to develop attitude of gratitude towards mother earth and society.

Good luck and good day.

Please send your inputs, remarks, opinions and suggestions to P S Satish, Mentor and Capability Developer, M/s Saraswati Industrial Services, Q-103, Mantri Paradise Apartments, Bannerghatta Road, Bangalore-560076.

Email:gotopssatish@gmail. com;www.satishps.com; www. linkedin.com/pub/satish-cppii/35/153/85b

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TALENT MANAGEMENT

Performance Appraisal Checklist for Managers Well, it’s that time of the year! As the famous adage goes - Firing and Performance Review are the only two things which a manager is scared of and ‘Getting fired’ and ‘Performance Review’ are the only two things which an employee is scared of.

Pavan Sriram pavan@ittige.com

Performance appraisal was once the unquestioned way of doing things, the familiar ritual in which employees and managers sat down for an annual evaluation. If the employees were lucky, they walked away with raises, often tied to a ranking on some sort of rigid numerical scale. But today, with the widespread emphasis on teamwork, shared leadership, and an on-going struggle to find and retain qualified employees,

it’s a model that is falling increasingly out of favour.

In a recent survey conducted

by SHRM, 32% of the HR professionals surveyed cited deficiencies in leadership development, coaching, 360-degreefeedback, and development planning in their performance management process. 22% said that the greatest challenge they and appraising managers face is a lack of a defined structure and

post review metrics.

in the future.

Top 4 reasons why majority of performance appraisals fail:

2) The Recency effect

1) Vague feedback When a manager isn’t ‘bought’ into the process, he may be tempted to rush through and simply give some general feedback. Vague feedback doesn’t help an employee to improve or to know what they did well so they can repeat that

It’s easy to let one recent mistake or success cloud the entire review process. While it’s natural to discuss the most recent events, your business is aiming to review performance for the entire year in an appraisal.

3) No follow-up plan

Performance review isn’t a mere checklist of giving employee a rating

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January 2016

Components of Performance Appraisal

Once the appraisal is done, it is often put into the employee’s file and forgotten about until next year. If each appraisal isn’t tied in to the business or company’s strategic goals, it’s a waste of time for your business.

4) Reviewing Tasks and not Behaviours The number one reason performance appraisals fail is because they only measure skills to do the job, and not abilities that are needed for the job. In other words, having the keen ability to interface with customers and peers in an effective and emotionally intelligent way which is and should be part of all types of jobs, is not measured.

A manager’s inability or perhaps lack of judgmental experience to conduct a fair and honest assessment of an employee could come back to haunt an organisation in the longer-term.

Therefore, training supervisors and managers on how to conduct a well-prepared, effective appraisal is important. One key to conducting effective performance appraisals is consistency Our rigorous 2-day training module delivered in-class and over-theweb with comprehensive industry standard tools and video aids will help make effectiveness of the process better. Following are

January 2016

broad steps that managers need to keep in mind during the performance appraisal they conduct.

also lessens the likelihood of a confrontation. Surprises create confrontations.

Communication prevents them.

Step One: Preparation

Step Three: Reviewing documents

The key to success in any appraisal is preparation. In this case, preparation means sitting down and creating objectives for the performance period.

Managers need to ensure that people know what’s expected of them if we ever expect them to achieve it. If people don’t know where they’re going with a roadmap, how can we ever expect them to get there?

Step Two: Assessment A manager’s critical responsibility is assessing and giving timely feedback to teammembers on their performance.

There are many benefits to doing this. Feedback on performance that is given as soon as possible has proven to be the most effective. It’s not fair or effective to tell someone how he is not doing well or did well weeks after the job is done. Let people know quickly so they can either address the error or replicate the success.

Continuous assessment and feedback is the key to ensuring that there are no surprises, which of course

Before you actually do sit down with the employee, review all your documentation from the year. Take a look again at the objectives that you and the employee agreed to and documented at the beginning of the year. Look for any recommendations or letters you may have received from clients and peers during the year. It’s another great technique for reducing or eliminating surprises.

Step Four: Appropriate setting Make sure that you have an appropriate setting in which to deliver the appraisal. The most commonly used location, a manager’s office, is often the worst place. It’s not neutral territory and no matter how much rapport-building you do or how long you’ve worked with the employee, it’s still “your turf.”

A conference room is often best, but if that’s not available, find some other meeting room.

Step Five: Deliver it clearly

Deliver the appraisal in simple language. Don’t use code or jargons, and don’t mince words.

Don’t beat around the bush even if the appraisal is not as positive as the employee might have hoped.

Step Six: Encouragement At the conclusion of the performance appraisal meeting, which also marks the end of one performance appraisal cycle and the beginning of the next, your job is to encourage. You want to motivate the employee to continue doing that which he does well and to improve in the areas where there is room for growth.

This is the best way to make these meetings productive and positive.

Even if the person’s appraisal has not been as high as he might have hoped, remind the employee that he is still valued and that you’ll support him in his development.

I look forward to hear from you at pavan@ittige.com on how you are creating an appraisal culture within your organisation by making performance review an enjoyable and a rewarding process for managers and employees.

Pavan Sriram is the CEO of ITTIGE Learning, a performance-based training company that works with organisations to improve learning outcomes.

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Fundamental Drivers of Competitiveness are yet to Grow Indeed, Modi’s Make in India concept last year made some impact on manufacturing. But, India still has a long way to go when it comes to ease of doing business and though Modi’s visit to different countries will sure fetch some business in India, but to become numero uno in manufacturing, we should look into the much deeper side; the existing discrepancies between the shown picture and the real one!

Haresh K. Sippy Managing Director, TEMA India Mr. Haresh K. Sippy is currently the Managing Director of TEMA India and is a pioneer in design technology and fabrication methodology in the field of process equipment manufacturing. He is a visionary leader with strong business acumen to identify small opportunities that could have the potential for tremendous business growth. Mr. Sippy founded TEMA India Limited in 1984 and quickly scaled up the company to become one of the largest manufacturers of Shell-&-Tube Heat Exchangers in India. He also holds Indian patent for ‘shrink ring’ technology pertaining to Screw Plug Heat Exchangers and is credited to turn the company into a global supplier of heat exchangers.

India in Doing Business category: Much has been said about India improving its ‘Ease of Doing Business’ rankings by 12 points to 130 from 142. In an economy where investment was stagnant for over four years it can hardly be termed as good news. For

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the government which has set the target of moving to the top 50 positions in terms of ease of doing business in about three years, this is perhaps a case of too little too late.

In terms of the positive effects of the report for Indian economy it signals the

improving business climate in the country. This ranking would ease the foreign direct investment in India and would also attract foreign businesses to move their business to India.

Government Initiatives: If we analyze the report published by WEF, India has

done best in complex areas such as innovation and business sophistication while faring poorly in the more basic and more fundamental drivers of competitiveness such as health and primary education, higher education and training, technological readiness and labour market efficiencies

January 2016

among others.

The central government has already started work in order to make country further competitive. The Make in India initiative is a step towards increasing the manufacturing base in country so as to take advantage of India’s cheap labour. Another government initiative Skill India aims to provide essential employment skills to help India’s young and vibrant workforce and in turn raise the productivity.

This will not only improve competitiveness but will also help to move the country up the value chain so as to ensure more solid and stable growth.

The government needs to work on easing the prevailing labour market rigidities which obstruct the growth of labour-intensive industries.

The archaic labour laws do not provide any flexibility to praise or reprimand the employees and are a hindrance to the growth of employment.

“Make in India” in the manufacturing level: The government’s “Make in India” initiative aims to increase the share of manufacturing to 25% of GDP by 2022 from the current 12%.

This is expected to result in the creation of 100 million jobs and drive social upliftment of unemployed youths.

However, with no clarity on when GST will be implemented, one cannot expect large manufacturing investments to flow into India. There are still too many hindrances to conduct business in India.

January 2016

With a virtual stagnation from 2010 to 2014, manufacturing in India continues to be crippled by issues such as shortage of coal, inability to acquire land and tax disputes. While the provisions under the Right to Fair Compensation and Transparency in Land Acquisition, Rehabilitation and Resettlement Bill, 2013 are expected to drastically decrease time and cost to acquire land, it is necessary to rationalize the act and set up land banks that would assist projects involving acquisition of large land parcels.

When developed countries like the United States are renewing focus on reviving manufacturing, “Make in India” is not just an initiative but a national imperative that is needed to keep pace with global growth. Transforming this vision to reality requires a concrete roadmap that will support not just the manufacturing of today, but also of the future. To ensure the country’s place as a global manufacturing powerhouse, the government, industry and civil society must work together to restore investor and public confidence in “Make in India”.

Skill Development & Indian SMEs: 19 million students are enrolled in high schools and 10 million students in pre-graduate degree courses across India annually while 2.1 million graduates and 0.3 million postgraduates pass out of India’s non-engineering colleges every year. According to a recent UN report India has the youngest

population in the world with over 365 million people between 10-24 years. But despite the large pool of talent that is passing out every year, only 30% are employable; and the numbers are even worse in some sectors. The paradox of skill development is such that we are in a situation where students do not find enough jobs, and employers do not find enough employees.

In order to fix the situation, we need to overhaul our education policies such that they, in addition to providing technical education, should also help the students to gain employability skills which help the students to become more productive and skilled. In this regard, companies should come forward and start their own initiatives towards skill development. For an instance we at TEMA have started “Learn While Earning” initiative to encourage students to undergo one year in-plant training to hone skills specific to the industry of choice and function.

Start-ups & Indian Youth: According to the recent reports published by The Economic Times the current placement season at country’s premier engineering collages have seen new surge in hiring from the startups. Several IITs such as Delhi, Varanasi, Bombay, Kanpur, Guwahati and Roorkee, have reported 100% increase in the number of startups coming to recruit. In my opinion, graduates are not hesitant to join new startup companies as they offer good profiles and an equivalent pay

package. However, recent hire and fire type strategies employed by some start ups may make job seeking youths to pursue for relatively stable MNC jobs.

Foreign Investments vs. Indian entrepreneurs: I believe that in the long run encouraging and sustaining Indian entrepreneurs is a more pragmatic strategy. But currently we need investment and technology support and hence inviting foreign firms to invest in India makes sense.

The encouragement of Indian entrepreneurs should be a parallel activity.

The author Mr Haresh Sippy is currently the Managing Director of TEMA India and is a pioneer in design technology and fabrication methodology in the field of process equipment manufacturing. He is a visionary leader with strong business acumen to identify small opportunities that could have the potential for tremendous business growth. Mr. Sippy founded TEMA India Limited in 1984 and quickly scaled up the company to become one of the largest manufacturers of Shell&-Tube Heat Exchangers in India.

He also holds Indian patent for ‘shrink ring’ technology pertaining to Screw Plug Heat Exchangers and is credited to turn the company into a global supplier of heat exchangers.

Mr. Sippy is an engineering graduate with over 35 years of experience in the field of Shell & Tube Heat Exchangers He is an active member of American Society of Mechanical Engineers (ASME) and Heat Transfer Research, Inc.

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CASE STUDY

Increased Productivity & Process Reliability at MTU Aero Engines due to Safe-Lock Due to the positive form and frictional clamping system made by HAIMER, MTU Aero Engines in Munich was able to increase the reliability in the process of machining difficultto-cut materials while also decreasing their processing times.

MTU Aero Engines is Germany’s leading engine manufacturer and an established global player in the industry. The company engages in the design, development, manufacturing and support of commercial and military aircraft engines in all thrust and power categories and stationary gas turbines.

Due to HAIMER‘s patented Safe-Lock™pull out protection system, MTU was able to optimize their machining process regarding the

production of structural frames and castings.

Jet engines are high-tech products. In their production, innovative technologies and processes are used. To keep current technologically, MTU develops innovative manufacturing strategies, and if necessary obtains additional external expertise. So was the case when they contacted HAIMER, the tool holding specialists from Igenhausen,

Germany, to help optimize the demanding machining process of manufacturing frames and castings.

Difficult-to-machine materials, high-quality components and the high degree of automation at MTU require an absolutely smooth and reliable machining process to maintain the highest levels of quality. In order to ensure this consistency and to control the high axial cutting forces during machining, MTU

decided to implement the Safe-Lock™ pull out protection system by HAIMER. In the HAIMER Safe-Lock™ system, special drive keys in the tool holder and grooves in the tool shank prevent the cutting tool from spinning during extreme machining, thus preventing tool pull out from the chuck. In addition to the frictional clamping forces of the selected clamping system, the cutting tool is held using

Due to Safe-Lock™-shrink fit chucks and the shrink fit machine Power Clamp Premium NG from HAIMER, Alexander Steurer, Senior Manager NC-Programming Stator Components at MTU, accomplishes heavy duty machining of high-temperature materials with excellent runout accuracy and maximum pull out protection.

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positive form locking in the tool holder through the constructive design of the Safe-Lock™ system.

Alexander Steurer, Senior Manager NC-Programming Stator Components at MTU Aero Engines AG in Munich, explains the decision for the HAIMER system: “Through the introduction of Safe-Lock™ and the shrinking technology from HAIMER, we can guarantee process reliability even with milling challenging high temperature materials. This is a prerequisite to guarantee smooth processing during manufacturing of frames and castings, given our high degree of automation.“ The combination of pullout protection and highest concentricity of the Safe-Lock™ system leads to low vibration and as a result, a very stable machining process. Due to the increased cutting depths and feeds, the metal removal rate can be increased significantly.

And thanks to the improved runout accuracy of HAIMER shrink fit chucks, tool life is improved by up to 50%.

The benefits of less than 3 µm runout, that the symmetrical Safe-Lock™ design provides, coupled with optimum balance and the possibility for easy length presetting were substantial reasons for MTU to switch to the HAIMER system instead of continuing to use Whistle Notch or Weldon tooling systems. While these other systems do in fact prevent tool pull out, both are unsymmetrical by design, hence providing insufficient runout and balance accuracy.

January 2016

Through the use of a set screw the cutting tool is wedged against the opposite wall of the clamping bore. The holder pushes the cutting tool off center and thereby leads to excessive amounts of runout. Any such design also allows for significant radial play between the tool shank and the bore itself. That way the aforementioned holders actually push the cutting tool off center, thereby inducing excessive amounts of runout.

Hans Drahtmüller, Line Manager Machining Stator Components at MTU in Munich, explains the resulting problems: “Due to the deteriorated runout, the tool life could not be fully realized. As a result, the tools with a Weldon flat had to be exchanged early. With SafeLock™ regrinding could be automated due to the cylindrical form of the system, as the cutting tools no longer have to be inserted manually into the grinding machine compared to Weldon flat tooling. This saves tool costs!“ Easy and quick tool change In addition to productivity improvements in the machining process, time is also saved outside of the machine via extremely fast and easy tool changes. HAIMER Power Clamp Premium NG, the high end shrink fit machine MTU is using currently, offers an ergonomic working space, perfect handling and linear guided cooling bodies with temperature monitoring for maximum safety. Presetting the tool length to exactly 0.02 mm (e.g. for sister tools) can optionally be integrated into this machine. The intelligent New Generation (NG) coil is

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adjustable. With one turn, you can set the coil to the size of the shrink fit chuck both in length and diameter. This new system obsoletes the former interchangeable ferrite stop disks, which were always at risk of breaking during change overs. Thanks to the multiple patented HAIMER technology, the shrink fit chuck is only heated in areas where it is necessary. This way the process of both heating and cooling the tool holders is much faster.

During the cooling process different sized cooling bodies shorten the cooling time and create a gentle, even and clean cooling effect. The cooling bodies ride on linear guides, so that the cutting edges are always protected from collision

with the cooling body.

under the roof of MTU Maintenance. In the military area, MTU Aero Engines is Germany’s leading industrial company for practically all engines operated by the country’s military, the German Bundeswehr. MTU operates a network of locations around the globe; Munich is home to its corporate headquarters.

In the fiscal year 2014, the company had a workforce of some 9,000 employees and posted consolidated sales of approximately 3.9 billion Euro.

MTU Aero Engines MTU Aero Engines AG is Germany’s leading aero engine manufacturer. The company is a technological leader in lowpressure turbines, high-pressure compressors, turbine center frames as well as manufacturing processes and repair techniques.

In the commercial OEM business, the company plays a key role in the development, manufacturing and marketing of high-tech components together with international partners. In the commercial maintenance sector the company ranks among the top 5 service providers for commercial aircraft engines and industrial gas turbines.

The activities are combined

HAIMER shrinking technology During modern high-end milling operations systems with Weldon shanks reach their limits because of their insufficient runout accuracy.

During operations with a high rpm even the smallest differences can lead to poor results, tool and spindle wear and can reduce the surface quality. Here lies the strength of the shrink fit chucks, which offer high runout accuracy thanks to their rotationally symmetric clamping body.

HAIMER products offer runout accuracy of less than 3 µm at a length-to-diameter ratio equal to 3x the tools diameter.

For more details write to Haimer India Pvt Limited, Indo-German Technology Park, Survey No.297-299 AT & Post-Village Urawade, TalukaMulshi, Pune - 412108 Tel: +91 20 667505 51 Email: haimer@ haimer.in

Cut away Safe-Lock™-holder for shrinking technology: the drive key, which can be seen at the bottom of the shank of the tool holder, grips into the groove in the tool shank ultimately providing form locking in combination with the high accuracy frictional clamping of shrink fit tool holders.

MTU Aero Engines manages challenging roughing applications for the military turboprop engine TP400-D6 with Haimer Safe-Lock.

MTU is responsible for the TP400-D6’s intermediate-pressure compressor, intermediate-pressure turbine and intermediate-pressure shaft and has a stake in the engine control unit. Furthermore, final assembly of all TP400-D6 production engines takes place at MTU Aero Engines in Munich. Picture: MTU Aero Engines

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CASE STUDY

It’s not a Cable, It’s an Antenna!

Why would someone want a cable that acts like an antenna? After all, much research and development has gone into improving cable shields precisely to prevent this! As it turns out, there are several conditions in industrial communication systems where using a radiating cable as an antenna offers major benefits. The most common cases are for communicating to equipment moving along a track, replacing slip rings in rotating equipment, and providing a clear radio frequency (RF) signal where obstructions or plant-floor layout prevent a clear “Line-of-Sight” to transmit from a traditional antenna.

What is a Radiating Cable?

A radiating cable is a long, flexible antenna with slots to radiate RF signals that can be installed around corners, along monorail systems and through tunnels to propagate wireless data signals in situations that are tough or impossible for traditional antennas. Since the radiating cable antenna can be mounted within inches of where the signal needs to be received, it isolates the wireless signal from going to other machines that may be on the plant floor. And, the cable comes in multiple lengths to meet the needs of most applications.

In a typical coaxial cable, a metallic shield wrapped around the cable isolates the signals transmitted on the cable from the electromagnetic waves in the air around the cable.

This helps to maintain a strong signal on the cable, and prevents that signal from creating interference with RF equipment nearby.

Without the shield, the cable would act like an antenna, transmitting the signal it carries into the air, and receiving radio waves from other RF devices. For those who remember analog cable TV, we experienced this phenomenon when we saw “ghost” images on certain channels. Instead

of just receiving the video signal sent from the cable company along the coaxial cable, we were also receiving that channel’s over-theair broadcast of the same video signal as picked up by the coaxial cable working like an antenna. This was an unintentional use of radiating cable, and produced undesirable results.

The same principle that gave us blurry television pictures back then is used to make a cable that intentionally radiates signals. This is called a radiating cable, or leaky feeder cable. The difference between radiating cable and poorly shielded TV cables is that the shield on a radiating

cable is designed with exacting slots that allow for the transmission of signals at a specific frequency. In this way, these cables are tuned to the RF equipment to which they are connected. The cable’s shield still works to block unwanted RF, but will allow signals of the correct frequency to emit from, and be received by the cable inside. That makes a radiating cable act just like an antenna.

Placing RF Signals Precisely in Crowded Plants Another benefit of using radiating cables comes from the ability to place RF power very precisely. The use of wireless communication

Automotive

WineBottling

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equipment in factories is growing rapidly, which means that factory floors are becoming crowded with radio waves on all the common frequencies.

For machine builders who need to use wireless, this creates a real problem. With a radiating cable solution, new machines can co-exist within the crowded plant RF space without adding to the cacophony. This is because radiating cable emits RF in one direction, and only needs as much power as it takes to link with another antenna at a relatively fixed distance. While the plant’s general wi-fi network is screaming to everyone who will listen, the equipment on the new machine can operate at a whisper.

This benefit is especially important in rotating machinery which traditionally used slip rings to conduct communication signals from I/O on the moving part of the machine to a controller on the fixed part. Slip rings are expensive to install, require regular maintenance, and even still suffer from poor communication speeds due to noise on the rings and in the pick-ups that ride on the rings.

Traditional wireless solutions can work, but often the motion of the machine will obstruct the wireless link, requiring higher gain antennas that result in greater RF “noise pollution.”

Radiating cable is used in these applications to provide a clear, consistent path to the rotating antenna, without interfering with other nearby wireless systems.

Flexibility Radiating cable also benefits from its inherent flexibility. Since it is a cable, it can follow almost any path to provide wireless signal in places where antennas just can reach. One of the early applications for radiating cable was to enable two-way radio

January 2016

connectivity for emergency workers inside highway and rail tunnels. In the industrial setting, there are many hardto-reach places, whether those are actual tunnels or “RF tunnels” created by obstructions. An example of that would be a warehouse, where the metal racks and merchandise on those racks can cause obstruction and reflection issues for a traditional antenna. Radiating cable can be installed along the aisle ways to provide a strong signal just where it’s needed.

Summary For certain industrial communication challenges, radiating cable offers unique advantages. Radiating cable provides consistent data rates over a long distance, can be shaped to provide signal in difficult-to-reach environments, and reduces plant RF congestion by constraining its RF signal to the exact area where it’s needed. These benefits are especially valuable in applications where machines move along a pre-defined path, where the terrain of a facility is particularly difficult to reach with broad coverage, and where signals on rotating equipment are otherwise transmitted through slip rings. Care must be taken in selecting and installing the components of a radiating cable solution.

However, with a bit of preparation and advice from an experienced industrial RF vendor, a radiating cable system can provide troublefree communications for your toughest applications.

CONSULTING

TRAINING

CERTIFICATIONS

TOURS

For the full version of this whitepaper visit: http://psft. com/BDY

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CASE STUDY

Solid stamp of trust and reliability of Godrej Locks reflects in Haas machines Since its beginning in 1897, the Godrej Locking Solutions and Systems, a unit of Godrej & Boyce Manufacturing Company Ltd, has set several benchmarks in the locks industry – from the first spring-less lock in 1907 to the iconic ‘NavTal’ in 1954 to the Ultra range in 1995 to the revolutionary 3KS in 2007. From a state-of-the-art manufacturing facility in a suburb of Mumbai, the company provides locking solutions that reach homes, offices, industries and the hearts of millions of people in India and around the world for whom ‘locks’ means Godrej.

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A symbol of trust and security

lock was manufactured in 1897,

the locks have changed in

for 118 years, lock on almost

it has been Godrej’s endeavor

form, function and scope of

every Indian home’s front door

to constantly evolve and

application, but one thing

is of Godrej. It goes to show

design products and services

remains constant – the solid

how the customers have placed

that exceed the expectations

stamp of trust and reliability.

their trust and confidence in

of individual and institutional

The company adheres to global

the company. Since the first

customers. Over the years,

quality norms and hold ISO

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9001, ISO 14001 and OHSAS 18001 certifications.

“Initially, we were carrying out manufacturing process on conventional lathe and special purpose machines (SPMs). Since our style of manufacturing is

January 2016

“Initially, we were carrying out manufacturing process on conventional lathe and special purpose machines (SPMs). Since our style of manufacturing is quite flexible, we designed some special fixtures also that matched our machining process. However, later we shifted to vertical machining centres (VMCs) and turning centres as they give us opportunity to machine various designs of locks on a single machine MHM Shaikh Associate General Manager (Manufacturing) Godrej & Boyce Manufacturing Company Ltd

company, Mr. MHM Shaikh said.

quite flexible, we designed some special fixtures also that matched our machining process.

However, later we shifted to vertical machining centres (VMCs) and turning centres as they give us opportunity to machine various designs of locks on a single machine,” the Associate General Manager (Manufacturing) of the

“We serve all typesof customers and customize locks as per demands of the consumer.

This is the reason why one can see Godrej lock on almost every Indian door. This trust of customers on us has transformed us into a company

the manufacturing process,

are Haas machines. “We carry

the official said they carry out

out machining on VMCs, turning

forming, die casting, plating and

centres and turnmillcentres. We

then machining (that includes

purchased first Haas machine in

milling, drilling, turning, boring

2006 and by 2010 we had 6 Haas

etc.) of the products. “In fact

machines. After that, we are

we do all the processes that a

adding one machine in our kitty

VMC has been designed to do,”

almost every year,” the Senior

he added.

Manager (Manufacturing) of the

that provides locking solutions,”

As on today, the company has

Mr. Shaikh said. Explaining

over 50 machines of which 20

company, Mr. D N Kharat said.

The methodology adopted

“We carry out machining on VMCs, turning centres and turnmillcentres. We purchased first Haas machine in 2006 and by 2010 we had 6 Haas machines.

After that, we are adding one machine in our kitty almost every year,”

D N Kharat Senior Manager (Manufacturing), Godrej & Boyce Manufacturing Company Ltd

January 2016

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77

by Godrej for selecting any

whether it gives the best

expectations as it gives us

machine tool is that they first

productivity in terms of

advantage of two machines

prepare an exhaustive list

optimized cycle time.

in one. We plan to add many

of parameters and features as per the end application.

After preliminary round of discussions with various vendors, a comparative analysis is done and 5-7 vendors are selected who match at least 80% of their requirement.

and decided to go with them.

“Ever since we installed first Haas machine, the company

of Haas machines as it involves

has helped us a lot in the

minimum wear and tear that reduces operational cost.

Also, the service support from

selecting Haas machines, the

engineers respond to your call

officials said that when the

within no time. This adds value

company decided to go for CNC

to our trust on Haas and its

machines, itcategorizedthe

machines,” the officials said.

machine, operational safety, environmentfriendliness,end application and above all

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Shaikh quipped.

with the maintenance aspect

Haas is excellent and their

power required to run the

more from this series,” Mr.

Besides this, we were satisfied

Explaining the rationale behind

supplier on the basis of

78

“We found everything in Haas

process that included service and application support.

We were able to lessen the machine downtime and increase our productivity. Our end component accuracies are in the range of 20 microns and we are able to meet the

“The installation of ST10Y

same with Haas machines,”

turnmill centre from Haas

Mr. Shaikh said and added that

did magic for us. It reduced

Haas machines are true value

the cycle time beyond our

for money.

“And with continual improvement in terms of precision deliverables and responsiveness to their customers, Haas is worth recommending to the industry. I am sure that with Haas’ support, Godrej Locking Solutions will continue to reap rich dividends in the years to come. It’s a partnership built on trust, support and continual engagement which will certainly go very far,” Mr. Shaikh concluded.

For more details write to Nikhil Modi, Haas Factory Outlet – A Division of CNC Servicing & Solutions (I) Pvt. Ltd. Email:nmodi@ phillipscorp.com

January 2016

Plot No. 347A, 2nd Phase, KIADB Industrial Area, Harohalli, BENGALURU-562112 Kanakapura Taluk.

Ph: 080-26396461 / 41632962 / 99456 95322 Manfred Maier Email: fenmet@gmail.com , www.fenfemetallurgicals.com Managing Director & COO, HELLER January 2016

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CASE STUDY

Thorlabs selects TONiC™ encoders for its motion stages after in-house testing Thorlabs designs and manufactures a wide array of photonics equipment including motion control, imaging, light analysis, optoelectronics and optomechanics for the research, industrial, life science, medical, and defence segments. Founded in 1989 and headquartered in New Jersey, USA, the business employs over 1500 people worldwide that support a 15,000 strong product portfolio. Thorlabs customers range from academic researchers to major OEM accounts.

Samina Khalid Samina.Khalid@renishaw.com

“Our customers are big name Thorlabs subjected Renishaw’s TONiC encoders to a battery of tests in direct competition with other optical encoder brands.

The TONiC series outperformed the competition in every test and was selected to equip both the Thorlabs DDS600 600 mm long travel stage and the MLS203 microscope stage.

Mark Robson, Engineering

Manager at Thorlabs Ltd, UK, emphasises: “Renishaw’s TONiC series of encoders have enabled Thorlabs to deliver high-performance motion control products that our customers can depend upon. We evaluated TONiC, with respect to strict criteria, alongside other leading brands and found its performance to be best-in-class.”

The DDS600 low-profile stage demands high speed translation with high positional accuracy and is designed for surface mapping and characterization applications where there is a need to move a camera or probe at constant velocity while simultaneously capturing data. Thorlabs’ MLS203 X-Y scanning stages are drop-in replacements

for the manual stages found on select microscopes, providing motorized X-Y positioning of microscopy samples. The MLS203 is compatible with inverted and upright microscopes from Nikon, Olympus and Zeiss.

Optional adaptor brackets allow integration with other microscopes, optical tables and custom-built applications.

Designed for drop-in replacement for the manual stages found on select microscopes, the MLS203 X-Y scanning stages provide motorized X-Y positioning of microscopy samples.

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Higher performance

3

Measuring 800 mm (L) x 130 mm (W) x 50 mm (H), the DDS600 stage comprises a platform mounted onto a linear axis and driven by a linear DC synchronous motor. Linear motors eliminate the need for mechanical couplings, allow backlash-free operation of the motion stage and enable highly repetitive operations that would otherwise cause wear in a traditional motorized lead-screw. Thorlabs required a high quality velocity feedback solution to commutate the linear motor and meet the demanding metrology requirements of a high accuracy scientific motion stage. A compact high-performance encoder readhead was also specified in order to allow integration with low profile motion

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January 2016

stages without sacrificing stage rigidity - as is common when removing material to accommodate larger package sizes.

Thorlabs carried out a failure mode analysis on the DDS600 design that highlighted the encoder signal cable as one of a few theoretical potential points of failure. Renishaw technical support shared data that provided information on cable lifetime expectations, which were subsequently evaluated independently

by Thorlabs under soak test conditions to verify the failure mode assessment. These test results showed that Renishaw’s hi-flex encoder cables perform between 60% - 80% above the specified lifetime, giving Thorlabs the confidence to accurately predict product service life.

effective real-time thermal The DDS600 stage features a error compensation. light aluminium construction to minimise the inertia of Thorlabs selected Renishaw’s moving parts and high-rigidity TONiC readhead, which recirculating bearings to SMPS DC/DC Converter Water measures just 10 mm (H)Proof x 35 SMPS increase load bearing capacity mm (L) x 13.5 mm (W), with 5 and lower maintenance costs. nm resolution. It is combined The scale of a typical encoder, with the RGSZ self-adhesive attached in some way to the tape scale, which is essentially machine structure, is the basis a gold-plated steel ribbon of 6 for measurement performance mm x 0.1 mm cross-section, as of the system. In general, the it Transformer significantly reduces thermal scale and supporting Adaptorsubstrate3 Phase LED Drivers errors while satisfying other are made from different performance criteria. RGSZ is materials, which results ‘mastered’ to the axis substrate in a thermal displacement with epoxy-fastened end mismatch due to differing clamps and expands precisely values for the coefficient of with it, ensuring the elimination thermal expansion (CTE). of hysteresis for completely Although1aluminium has a Phase Transformer Battery Charger Solar Lartern predictable metrology, as significant CTE compared with well as easy installation other engineering materials, 65, Laxmi Vihar, Jandli, Ambala City (Haryana) India.need Tel: +91-171-2801711/3291897 without the for fixing such as granite, its extremely Fax : +91-171-2801289 Mobile : +91-9416020078/9215720078 holes.

Differential movement high thermal conductivity between the scale and the Email : nacei@rediffmail.com / naceiamb@gmail.com Website : www.nacei.com minimises the build-up of substrate is effectively zero, thermal gradients within the even throughout significant stage structure and allows

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81

temperature fluctuations.

Impressive DDS600 stage performance made possible

by Renishaw’s TONiC encoder system includes: minimum 100 nm step-size, ±0.25 μm bidirectional repeatability and a maximum speed of 0.4 m/s.

During the design process for the MLS203 X-Y fast scanning stage, Thorlabs again used in-house testing to evaluate encoder performance. When choosing an appropriate position feedback system to be deployed within the MLS203, a potential concern was the risk of sample spillage and the effect this would have upon position control.

The dirt immunity performance of a number of competing encoder products was evaluated by the application of isopropyl alcohol (IPA), as a liquid contaminant, and common salt, in place of debris, to the encoder scales. Testing showed that Renishaw’s TONiC encoder system outperformed competing encoder products.

This qualitative result allowed Thorlabs to determine that the

TONiC encoder would not be susceptible to performance degradation as a result of foreseeable contamination.

±0.25 μm bi-directional repeatability, ±0.25 μm homing accuracy and a maximum speed of 0.25 m/s.

speed of 10 m/s, and low readhead mass of 10 g enables the development of faster lowinertia motion stages.

MLS203 X-Y fast scanning stages are equipped with a 20 nm version of the TONiC RGSZ encoder system on both X and Y axes of 110 mm and 75 mm, respectively. The MLS203 measures just 260 mm (L) x 230 mm (W) x 31 mm (H) and uses the same linear motor technology as the DDS600. In addition to criteria outlined for the linear stage, calibration is an essential operation that completes readhead set-up during final installation, with the optimum incremental and reference mark settings stored in the readhead’s non-volatile memory. Integral LEDs on TONiC’s readhead and interface allow optimum set-up and system diagnosis that further simplify installation during manufacture and servicing with particular benefit for multi-axis machines. Advanced MLS203 stage performance made possible by Renishaw’s TONiC encoder system includes: minimum 100 nm step-size,

The premier encoder solution for compact stages

• Long-life, robust, highflex UL approved readhead cable in lengths up to 10 m, for connection between the readhead and interface, allows tight bend radii and optimisation of the cable track configuration.

Key features of TONiC that enhance low profile / compact motion stage performance, in this case, include: • Cyclic error of typically ±30 nm offers ‘fine pitch’ encoder performance, allowing improved stage scanning performance with smoother velocity control and increased positional stability.

• Compact encoder dimensions, 10 mm x 35 mm x 13.5 mm (H x L x W), permit integration with low-profile stages without loss of stage rigidity.

• Excellent signal stability, supported by advanced filtering optics, in conditions unsuitable for most open optical encoders help minimise maintenance costs.

• Outstanding encoder performance, with a maximum

• Robust substrate-mastered scale minimises errors associated with changes to the local thermal environment – contributing to the accuracy and reliability of experimental results.

Renishaw’s range of TONiC compact encoders offers Thorlabs advanced capabilities that continue to support new product development.

Customers interested in further information about the DDS600 and MLS2003 motion stages should refer to the Thorlabs website www.thorlabs.com.

For more information about Renishaw’s full range of TONiC optical encoders, please visit www.renishaw.com/tonic

The DDS600 stage has a light aluminium construction to minimise the inertia of moving parts to increase load bearing capacity

RGSZ self-adhesive tape scale was chosen by Thorlabs because it significantly reduces thermal errors and satisfies other performance criteria

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January 2016

FAIR MART

“Zero Defect Zero Effect” from a vision to actions!

INDIZEN 2016: 7th National Convention on Operational Excellence

INDIZEN’2016 theme is Making Zero Defect & Zero Effect A Way of Life. Whether you are beginning your Operational Excellence journey or you are a seasoned veteran, this convention has something in store for you. IndiZen 2016 will give you the opportunity to Learn, Share, Celebrate and Network with like-minded people.

Divyakumar Soneji dsoneji@kaizen.com

The Hon Prime Minister of India, Narendra Modi has set the vision and the agenda, aimed at boosting the manufacturing sector and to jump start the contribution of manufacturing to the GDP pie. Rightly so, this will lead to economic growth, job creation and reduced importation bill.

But the pertinent question on everyone’s mind is, are we ready? Is the Indian manufacturing sector prepared?

Capable? To take on this challenge?

India has covered a significant distance in terms of its ability to produce quality products.

There has been a steady growth in the capabilities – quality,

productivity and technology has witnessed a steady and firm adoption and deployment across sectors and industries.

As expected, some sectors and industries have adopted faster and more, while distressingly many sectors lag behind!

that to fully capitalize on both the domestic and global opportunities and in order to promote manufacturing excellence, various platforms must be created – platforms that offer an opportunity to Learn, Share, Celebrate and Network.

How do we accelerate the adoption and awareness of the Zero Defect; Zero Effect vision?

Such that the manufacturing sector is able to deliver On Time; In Full; Error Free products and goods, every time, across the manufacturing spectrum?

One such platform is Indizen.

Launched in 2010, by the “father of KAIZEN” Sensei Masaaki Imai, IndiZen returns with its 7th edition on 16th & 17th Feb 2016 @ Pune. The theme for this year’s convention is Making Zero Defect Zero Effect A Way of Life.

IndiZen 2016 – the 7th National Convention on Operational Excellence.

IndiZen has become one of India’s prominent annual gatherings of professionals in the Operational Excellence/ Lean/ Kaizen domain. The objective of this event is to offer this community an opportunity to Learn, Share, Celebrate & Network with like minded people.

The Kaizen Institute, believes

“IndiZen is where the Lean community comes to Learn, Share, Network & Celebrate Lean/ Operational Excellence/ Continual Improvement.

It is increasingly becoming ‘the place to be’ event on the must attend list for Lean professionals & companies, irrespective of their status on the journey whether starting off – developing or matured.”

Jayanth Murthy Founding Director, Kaizen Institute India

January 2016

Lack of skills, transparency, belongingness, lack of stability, ignoring the people aspect, locked knowledge & skills, unclear roles & responsibilities, etc. are few of the reasons why organizations fails to improve or achieve their Operational Excellence (OE) goals. IndiZen

2016 is designed to address these issues.

Apart from inspiring opening & closing keynote speakers, there are three tracks over this two days event: Track 1; Knowledge Session: Learning modules on contemporary topics; delivered by leading coaches.

Track 2; Excellence Inside Tours: Visits to world class facilities/ factories as Seeing is Believing!

Track 3; National OE Case Study Competition: Competition: Opportunity to present your inspiring case studies while challenge the national awards.

This national convention will give you everything you need to be more focused, energized and successful in the domain of Operational Excellence/ Lean.

We welcome you and your organizations!

IndiZen 2016 – Making Zero Defect; Zero Effect a way of life!

The author Divyakumar M Soneji is Head – Marketing, India Operations with Kaizen Institute India. For more details visit in.kaizen.com

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MART UPDATE

Bonfiglioli and Carraro enter joint venture agreement regarding O&K Antiebstechnik O&K Antriebstechnik,

standpoint, Bonfiglioli

specialized in the design and

extends its range with

manufacture of gearboxes

products for higher power

for high power machines

applications that can be

and crawler cranes, passes

exploited by its extensive

under the control of

sales network, whereas

Bonfiglioli. The Carraro

thanks to this operation,

Group maintains a 45%

the Carraro Group will be

share assuming a strategic

able to further concentrate

role within the partnership.

on developing innovative

Bonfiglioli extends its range

products – especially

with products for higher

transmissions – specifically

power applications, whereas

designed for agricultural and

Carraro further focuses on

construction equipment.

transmission systems for agricultural and construction equipment.

Bonfiglioli is a great industrial story, which sees two Italian

An important agreement

companies join forces in a real

aimed at developing the

partnership approach with a

German company O&K

view to mutual development.

Antriebstechnik owned by

– said Enrico Carraro, Carraro

Carraro Group, specialized in

SpA Chairman – This is a

the design and manufacture

key step in the fulfillment

of components (planetary

of a strategic programme

gears) for track machines

initiated in recent months. A

and cranes, mining machines

few weeks ago the holding

and marine applications,

company Finaid announced

was presented in Milan by

its availability for a capital

Sonia Bonfiglioli, Bonfiglioli

increase in support of the

Riduttori SpA Chairman, and

new three-year plan and to

by Enrico Carraro, Carraro

strengthen the business;

SpA Chairman.

today we are confirming our

According to this agreement, which sees two of the most historic Italian industrial families in the mechanical sector join forces, Bonfiglioli acquires 55% of O&K

desire to further focus on the core business of transmission systems, while forging a strategic alliance that will bring us benefits in the medium term”.

Antriebstechnik GmbH for

“For us this is the second

the amount of 25.7 million

very important agreement

Euros. Carraro remains

signed between our Group

in the company with 45%

and a major Italian company

maintaining a strategic role as

in just one year. In 2014,

a key partner in the delivery

in fact, we announced the

of specific components.

acquisition from a leading

From the industrial

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“The agreement with

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Italian company of the product lines dedicated to

electromobility currently integrated at the plant in Forlì – concludes Sonia Bonfiglioli, Bonfiglioli Riduttori SpA Chairman – Today, thanks to the partnership put in place with Carraro, we acquire the majority of O&K Antriebstechnik GmbH, one of the most respected companies in the world in the field of heavy duty gearboxes. This latter operation is targeted at completing our product range with applications on high power machines such as earth moving, construction and mining machines, as well as machines for the marine, port and airport sectors, thus extending the area of global leadership of Bonfiglioli in the transmission and power control field”.

More in detail, in addition to the sale of 55% of O&K Antriebstechnik GmbH share capital, the agreement to

the parties having some preemptive rights to buy or sell the remaining 45% stake is exercisable by 30 September 2020 following fixed price setting mechanisms.

The transaction is subject to, among other things, obtaining the antitrust authorizations and the payment of the fee is established in cash at closing, expected by 30 December 2015.

Carraro will be reserved to the usual rights of governance to protect the minority, including the appointment of an administrator provided with some veto rights.

As part of the transaction, the signing of several commercial and service agreements between O&K Antriebstechnik GmbH and both Carraro Group and Bonfiglioli Group companies is expected.

January 2016

BFW Opens its Technology Centre in Ahmedabad BFW strengthens its regional presence through opening of its own Technology Centre in Ahmedabad in collaboration with Spinak Engineering. BFW, India’s leading machine tool manufacturer has the vision of opening technology centres in all major industrial cities on a PAN INDIA basis. Currently BFW Technology Centres

are being opened in Pune, Ahmedabad & Kolhapur.

BFW has a wide product range of solutions for metal cutting applications – Vertical machining Centers, Horizontal Machining Centers, Horizontal Turning Machines, Vertical Turning Machines, Special Customized Machines, & highend 5 Axis machines etc.

Tech Centre inaugurated by Mr Sandeep Mittal, Managing Director, Corrtech Energy Ltd Through BFW Tech centre Ahmedabad, BFW wishes to be closer to its major customers for meeting their diversified requirements through quick response & services.

Spinak Engineering is the channel partner of BFW for Gujarat region. With the

market knowledge, sales expertise and customer relationships developed over 25 years, this association will further strengthen existing BFW network in Gujarat for better Products display, Service & Spare-parts supply, Applications and Trainings.

Quickly Select a Motion Solution with Kollmorgen’s NEW Web-based MOTIONEERING® Online Application Engine Kollmorgen introduces a new tool that will provide a better experience in motion system sizing and selecting MOTIONEERING® Online. This premiere OEM design tool utilizes a mechanism project concept to collect and save load information for multiple axes.

This design tool automatically calculates application results and compares them against Kollmorgen’s robust database of products allowing for quick identification of the optimized rotary motion system to meet specific machine builder application requirements.

Similar to our PC-based Motioneering Application Engine, our new online tool features a wide variety of mechanism types to help simplify the tedious task of specifying optimized motors

January 2016

MOTIONEERING Online simplifies the sizing and selection of rotary motor and drive systems to help get better performing machines to market, faster and is available on-line for your convenience! and drive systems.

MOTIONEERING Online includes a user-friendly Help System that explains program functions, definition of terms, and algorithms used to perform application results. Versatile unitsof-measure options for mechanism and motion profile data-entry, along

with the ability to convert data into other available units, make this a convenient tool for international machine designs as well.

Once application results are calculated and system selections are made, the MOTIONEERING Online PDF generator creates a complete report of application results, system and product

specifications, and system performance and user-profile curves with application placement within the plot – ready for easy review and distribution.

MOTIONEERING Online is compatible with most popular browsers including Explorer, Chrome, Firefox and works well on Safari. For more details visit www.kollmorgen.in

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KSB Care’s Initiatives for Betterment of Society Sustainability will always be

gone a long way in lighting

integral to KSB’s endeavours.

a ray of hope in the life of

This is reflected in their

these young people who are

continued commitment

standing on the threshold

to deliver comfort and

of life, eager to realize their

care through sustainable

cherished dreams.

and responsible projects under CSR activities. The pillar of our initiatives is to improve quality of life of our communities in a proactive

In Vadhu Budruk, a village located about 40 kms from Pune in Maharashtra, Maher was founded in 1997 where

and sensitive manner by

they have 10 children’s

undertaking the projects for underprivileged children, women and elders.

children and a home for the

MAHER is one such mission which helps destitute women, children and men from all over India exercise their right to a higher quality of life, irrespective of gender, caste, creed or religion. There is no doubt that Maher has

homes accommodating 300 destitute elders. Since this site is situated far from the Pune city, to have the easy access of transport, they needed vehicles to take children and women to the hospital, movement during emergencies other than occasional use for essential

KSB Care has donated a 7 seater Tata Sumo & a Pickup van to Maher Ashram under their CSR activity for the year 2015 material transfer between

KSB Care also supports

Maher sites. Understanding

Maher in their good cause

this need, KSB Care has

by sponsoring the annual

donated a 7 seater Tata Sumo

expense of “The Rising

& a Pickup van to Maher

Star home” a shelter for 40

Ashram under their CSR

children to the tune of Rs.

activity for the year 2015.

9,60,000.

SIBCO: The latest offering from SKF India SIBCO range of bearing

requirements of the bearing

housings and accessories

housings and accessories

are the latest offering from

market. The SIBCO brand of

SKF India. The product

solutions will also be available

assortment under the SIBCO

through SKF’s wide network

brand consists of housings,

of channel partners consisting

seals, sleeves, locating rings,

of more than125 Authorized

lock nuts and lock washers.

Industrial Distributors (AIDs)

The SIBCO range of solutions caters to the standard and customized performance

and more than 2000 retail outlets across India.

Bearing housings are critical

“We are happy to introduce our domestically manufactured SIBCO range of bearing housings and accessories, which meet application specific performance requirements for different segments across industries. Indigenously designed and manufactured in Pune, the SIBCO range of solutions helps increase reliability and reduces maintenance for our customers. Coupled with our SIBCO range of solutions and imported SKF housings, SKF is now a complete solution provider for the bearing housings and accessories market” Shishir Joshipura Managing Director & Country Head, SKF India

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to conveyor and rolling applications as it helps to support the bearing and transmit the loads, thereby protecting the bearing and lubricants from contamination.

Bearing housings play a key role in maximizing the performance and service life of the incorporated bearing.

January 2016

January 2016

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Omron Accentuates ‘Total Traceability’ as a Key Essential for Automotive Manufacturing Process Reiterating its contribution towards the automotive sectorone of the main drivers of manufacturing growth in India – Omron Automation underlines the role of ‘Total Traceability’ as a futuristic technology set to bring in significant advancements in the factory automation domain.

The insight was shared by Mr. Sameer Gandhi, MD, Omron Automation India at the CII Industrial Automation Summit -2015 held at Gurgaon. Speaking at the summit, Mr. Gandhi said, “Total Traceability is the ability to trace & verify the history, location, or application of an item by means of documented recorded identification.

Considering one defective product can bring humongous loss and setbacks to the credibility of a brand, the solution holds a lot of importance to ensure zero -defects manufacturing system. This

attains more significance for the automotive industry where assembling of multiple complex components needs constant checking at every step and product-recalls are witnessed quite often.”

Explaining more about the practical applications of Traceability solutions provided

by Omron for the automotive sector, Mr. Gandhi further explained, “For example, in a brake assembly (which has multiple parts), a piston ring assembly or a ball-bearing assembly- the entire assembly can be checked for visual completeness and quality including dimensions by an OMRON vision system. It not only identifies whether the quality is acceptable or not but also can store the images for future analysis. Omron’s Programmable Logic Controller portfolio enables Big Data

“With the impetus provided by Make in India, the scenario is quite optimistic.

Omron is one of the leading players in the Industrial Automation sector across the globe and is striving to fortify its position as ‘enablers of Make in India’ initiative by providing cutting edge solutions for the manufacturing sector.”

Sameer Gandhi Managing Director, Omron Automation India management of these images collated with parameters ensuring its real time availability for the people on the manufacturing line who see many possibilities to use this data - for statistical analysis, quality control, quick identification of faulty parts, managing & tracing loss of components while processing from one plan to another - to name just a few.”

Not only automotive, the technology has immense potential in other sectors too such as FMCG, Pharmaceuticals, Digital Equipment manufacturing including OEMs & Part Suppliers who have to share their production data to the manufacturers in real time.

Companies adopting traceability can not only actively participate in developing a sustainable and safe production process but also witness significant growth in their profit.

Grundfos wins United Nations’ Momentum for Change Award Grundfos wins the prestigious United Nations’ Momentum for Change Lighthouse Activity Award in the ICT category. The award is given for the Lifelink water solution that provides reliable and sustainable water supply in developing countries.

During the Paris Climate Conference, Grundfos was highlighted as an innovative company that helps to alleviate the challenges caused by climate change. Together with 15 other initiatives, Grundfos’ sustainable Lifelink water supply solution won the United Nation’s Momentum for Change Lighthouse Activity Award.

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Grundfos won one of the six awards in the ‘Information and Communication Technologies’ category for employing technology in its approach to sustainable water supply solutions in Kenya and Uganda.

Reliable water supply Sustainable water supply solutions powered by solar energy make up a growing share of Grundfos’ activities, and, most recently, the pump manufacturer has started to manufacture two new products in the Lifelink category in India: AQtap that supplies water against payment and enables the

water utility to control the price and ensure that the water system is maintained, and AQpure that quickly and efficiently treats surface water and river water to drinking water quality.

Showcased in Paris The UN describes Grundfos’ and the other award-winning initiatives as Lighthouse Activities that relate to one of the four Momentum for Change focus areas. The UN considers them some of the most practical, scalable and replicable examples of what people, businesses, governments and industries are doing to tackle climate

change and wider economic, social and environmental challenges.

More than 450 initiatives were competing for the UN award. The 16 winners will be displayed at the conference.

January 2016

Indo-MIM conferred the IEI Industry Excellence Award 2015 Indo-US MIM Tec. Pvt. Ltd. (Indo-MIM), a leading global supplier of Metal Injection Molded (MIM) products was honored to receive the IEI Industry Excellence Award 2015 in the category of Manufacturing & Processing, in recognition of the outstanding performance last year. The award was presented to IndoMIM Chairman Dr. Krishna Chivukula by the Hon’ble Governor of Tripura Mr. Tathgata Roy on December 18, 2015, at the Inaugural Ceremony of 30th Indian Engineering Congress at Guwahati. The event was conducted by The Institution of Engineers (India).

January 2016

The 30th Indian Engineering Congress of The Institution of Engineers (India) was hosted by the Assam State Centre on the theme of ‘’21st Century Engineering - The Make in India Pathway’’. Dr. Chivukula was invited to give the 37th Annual Sir Mukherjee Address for which he delivered a talk on “Make In India- Challenges” on December 17, 2015.

The Institution of Engineers (India) is the world’s largest multi-disciplinary professional engineering society in the realm of engineering and technology and has completed 96 years of existence.

Instituted in 2008, The Institution of Engineers (India),

gives the Industry Excellence Awards every year, which recognizes Industries for innovation, environment & Safety practices,

HR efficiency, Business performance and other related activities.

For more details visit www.indo-mim.com

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89

Safe retraction without loops: a new energy supply system from igus Retraction system for e-chains on industrial robots enables guiding of supply hoses for rivets and screws The motion plastics specialist igus has developed a lightweight and cost-effective concept for the automatic retraction of energy chains allowing further advances in robotics. Besides carrying energy, data and media cables, industrial robots nowadays also frequently carry supply hosesfor rivets or screws.

The new triflex RSE system prevents looping of the energy chain, allowing these materials to be safely supplied to the end of the robot arm.

The triflex R series has been designed by igus specifically for highly dynamic industrial robotic applications and as a multi-axis energy chain it can move in all directions in space.

The universal triflex chains made from high-performance plastics work in even the most demanding industrial environments, are easy to install and can quickly be filled with cables from the outside.

They also have high tensile and torsion strength. “However,

since nowadays it is not only just electrical and pneumatic cables that are conducted on the robot, but also often supply hoses for bolts, rivets or screws, tight bends or hanging loops can sometimes cause problems,” says Jörg Ottersbach, industry manager for robotics at igus. “Any reduction in the minimum allowable bend radius of the supply hoses can lead to a fault, reducing the efficiency of the process. - In the worst case a rivet or a screw gets stuck in the supply hose, which then leads to a plant standstill.” With its linear retraction of the e-chain, the triflex RSE retraction system offers an efficient and cost-effective solution that requires no curve, spring rods or deflecting rollers.

Sleek design with direct control on the robot The extremely light system is based on the proven lubrication and maintenance

free drylin linear guide from igus, where a moving carriage transports the chain on a retraction distance of up to 600 millimetres. Elastic cords pull back the extended chain automatically. Thus the looping of the energy chain is prevented. In this way the service life can be significantly increased.

The self-guiding retraction system is designed for the enclosed or snap open triflex chain versions TRC, TRE and TRCF in sizes from 60 to 125 millimetres in diameter.

They are retained by means of a mounting bracket and a glide-through bracket on the system, which in turn can be easily fitted to a variety of robot types. Since the triflex RSE directly guides

and controls the e-chain on the robot and no other deflections are needed, the required length of the cable and chain is reduced. For this reason triflex RSE is not only space-saving and light, but is also a costeffective solution.

For more details write to Harish Booshan, Product Manager, E-ChainSystems® & ReadyChains® , igus (India) Private Limited, Tel: 08049127880 Email : Harish@igus. in Visit us on www.igus.in

Italian Machine Tool Industry in Full Recovery: Positive Trend in 2016 2015 is closing very positively for the Italian machine tool industry, which is registering double-figure increases for almost all main economic indicators. The expectations for 2016 are also positive, as the favourable trend should continue. This is the scenario described by the President, Luigi Galdabini, on the occasion of the year-end press conference of UCIMU-SISTEMI

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PER PRODURRE.

already started in 2014.

On the basis of the preliminary figures processed by the Studies Dept. of UCIMU SISTEMI PER PRODURRE, in 2015, production grew to5,430 million euro, registering a 12.2% rise versus the previous year.

This outcome was due to the positive trend of exports and of manufacturers’ deliveries in the Italian market, as a testimony to the recovery of investments

A really remarkable growth was reported in the Italian machine tool consumption, reaching 3,595 million euro, thus marking a 31.3% increase compared to the previous year. The reawakening in the demand for production systems rewarded both the manufacturers’ deliveries, grown to 1,920 million euro, i.e.

21% more in comparison with

the previous year, and imports increased by 45.5%, to 1,675 million.

After the setback suffered last year, in 2015 exports started to grow again strongly, recording a 7.9% upturn, at 3,510 million euro. Even 2016 will be a favourable year for the Italian industry of the sector, which, according to the forecasts, will experience a growth for all main economic indicators.

January 2016

CSR Ideation workshop by Rotary Club With an objective of collaborative and participative approach with the corporate sector, Rotary Bangalore Whitefield Central (RBWC) organised a CSR Ideation Workshop on 12th December 2015 at Hotel Premier Inn, Whitefield, Bangalore. This was aimed at generating ideas for implementation of CSR activities, accomplish a balance between the actual needs of the society and the ‘act of giving’ from Rotary.

The concept of an Ideation Workshop was first conceived in June 2015, when Rtn. Manoj Kabre, Chairman – CSR Committee for RBWC, discussed this with two CSR experts from corporates – Ms.Sheela Kedarinath from PwC and Mr.Deepak Prabhu from Cognizant. The objective was to make a first hand assessment of the “pain points” from the experts who are working in the field of CSR as a profession.

CSR is an emotional act and needs internal creativity and inspiration – it is not something mechanical. Upon an initial discussion, it was realized that this subject calls for a collective brainstorming. This is where a need of a structured preparation and planning came in. A structured plan

was made and executed with regular follow-up.

Under the leadership of RBWC President Rtn.R G Bhat, a core committee was formed at the Club which took leadership in organising this event.

The format of the event was finalized to be in the form of an Ideation workshop wherein facilitate a collaborative brainstorming. There were six subjects identified for Ideation - Health and Hygiene, Environment & Ecology, Water & Sanitation, Literacy, Skill Development and Inclusivity - Differently abled. An online registration link for the event was uploaded at the website of RBWC www.rotarybwc.org. CSR representatives from various corporates were identified and registered for the event in advance. The format of the workshop called for a subject matter expert for each of the six subjects identified for the CSR workshop, to accompany a group of 3 CSR representatives. This enabled the group to do the right brainstorming and come up with an action plan document based on the guidelines given by the Rotary CSR team.

There were a total of 18 CSR representatives and 5 subject matter experts who participated in the Ideation workshop that was conducted for 45 minutes.

The entire group was divided into 6 teams and each team was allowed to brainstorm for this time period to accomplish Ideation. This was followed by a presentation as per preconceived format by the leader of each group that was attended by about 60 members including the visitors from various corporates and Rotary members. Rotary District officials Rtn.Vedhgiri, Rtn.

Abhishek Ranjan and Rtn.Kishor Jagirdar attended the event, and expressed satisfaction and appreciation to the organisers and the Club.

Subsequent to this Ideation workshop, RBWC will now plan for Implementation of all the action points that have been identified as a result of this workshop. This will need a partnership of corporates in a participative and collaborative manner, so as to address the needs identified by the group.

EMERSON Demonstrates MARK OF QUALITY With ISO9001 Emerson has announced that its combined drives and motors business is now certified to the ISO9001:2008 quality management system. The quality management system (QMS) deployed by Emerson is based on 11 new core processes and a quality manual applicable to the Automation Centres. The processes were devised and commissioned by an international team

January 2016

of colleagues from Control Techniques and Leroy-Somer.

Working together for almost a year, each member of the team had specific expertise in quality management.

The Emerson site in Italy has been certified by accredited third party certification body, DNV-GL, as the principal location of 20 in Western Europe, while a total of 28 sites worldwide including South

Africa, Dubai and India will be covered by 2017.

ISO9001 enables Emerson’s drives and motors business to demonstrate that it offers products and services of consistently high quality, while also acting as a tool to streamline processes and introduce additional efficiencies. It also enhances the organization’s ability to satisfy its customers and

provides a coherent foundation for growth and sustained success, along with an ethos of continuous improvement through objective measurements. In September, ISO9001:2015 was released, and Emerson will now have three years to migrate to the latest version of this flagship quality management system.

For more details visit www.Emerson.com.

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HaasTec Pune draws over 3000 visitors HAASTECs are synonymous with CNC machining technology showcasing the very best and latest in technology for milling, turning, measuring and more helping CNC machine shops the world over become improve performance, productivity and profit !!!

The recently concluded HAASTEC Pune from 9th to 12th December 2015, was a grand event managed by the local Haas Factory Outlet (HFO)– A Division of CNC Servicing & Solutions (A Phillipscorp Group Company).

“Pune is home to a large number of industries, the most popular ones being

“On behalf of the HAAS team, I would like to thank all our customers and partners who attended our HAASTEC in huge numbers proving once again that the focused format of the HAASTEC shows provide the best value in terms of sharing knowledge, ideas and best practices for the CNC machine shop fraternity.”

Terrence Miranda

Managing Director, HAAS Factory Outlet Mumbai.

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Automotive andGeneral Engineering, therefore it was a perfect fit to host this year’s HaasTec here” says Nikhil Modi, Marketing Coordinator for the local HFO. With over 3000 attendees over 4 days, this latest edition of the popular HaasTec show held at Auto Cluster Exhibition grounds in Chinchwad was an action packed event with live demos on the 8 HAAS machines on display. Visitors from Kolhapur, Aurangabad, Nasik, Mumbai and of course Pune and adjoining areas came in large numbers with 3096 attendees from over 1600 companies directly or indirectly connected with CNC machining.

HaasTec included machine demonstrations, extensive technical tours displaying a HAAS VF-2 showcased in an open condition and live floor presentations of various productivity options such as through spindle coolant, probing systems and our new barfeeder, all for the benefit of our customers to truly see what makes HAAS unique!!!

The UMC-750 Universal 5 axis Machining Centre, the large, powerful VF-7/50 and the compact, flexible ST-10Y, Y Axis turning center stole the show featuring some aggressive cutting parameters and innovative machining strategies. A full range of HAAS spindles and rotary products on display and a HAAS INFO BAR completed the round up.

With 15 exhibitors displaying their latest products and technical experts

in attendance from major Tooling,Workholding, Accessories, CAD/CAM, Measurement and Probing manufacturers the PUNE HAASTEC truly lived the theme: PERFORMANCE, PRODUCTIVITY, PROFIT. Customers visiting the event were able to discuss their queries with experts from HAAS Automation Inc USA: Chris McHugh – Business Manager & Ernesto Flores – Product Specialist.

HaasTec Pune 2015 received rave reviews from visitors andexhibitor vendor partners alike. The Delcam spokesperson had this to say: “The event is unique in the sense that our customers and prospects get to see solutions here, rather than just products’’. TheRenishaw spokesperson described the event as, “A great platform to display our technology.’’

The feedback from the event was extremely positive and this naturally poses an even greater challenge for the HAAS team already planning the next HaasTec in Bangalore in February 2016 as the bar has been set very high indeed!!!

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Nuberg commissions 3 EPC plants in one quarter across multiple international locations Nuberg Engineering, India based global EPC company announced its crowning achievement of successful commissioning of 3 major industrial chemical plants in last quarter. The company posted another quarter of very strong growth in the EPC (engineering, procurement & construction) industry by commissioning 3 plants in Abu Dhabi, Algeria and Ethiopia, respectively. These include Chlor Alkali plant for Al Ghaith Industries in Abu Dhabi, Chlor Alkali plant for SARL SASKO in Algeria and Hydrogen Peroxide plant for Awash Melkasa Aluminium Sulfate Sulfuric Acid Share in Ethiopia. With the successful commissioning of three plants one by one, Nuberg once again has proved its mettle as a global EPC company capable of resources, manpower and technical skills to execute multiple EPC projects across multiple international locations at the same time.

The Caustic Soda / Chlorine Plant were setup on EPCLSTK (Lump Sum Turnkey) basis and the Engineering, Supply, Construction and Commissioning was carried out

by Nuberg Engineering Limited.

Nuberg has partnered with INEOS Technologies, UK for Chlor Alkali Plant in Algeria and AKCC, Japan for Chlor Alkali plant in Abu Dhabi. The static & heavy engineering equipments are fabricated by Nuberg’s in-house manufacturing facility for heavy engineering equipment in Gujarat, India.

Mr. Ali Hamel, Chairman, Al

Ghaith Industries also shared his happiness saying “We are pleased to see the successful commissioning of the project even before the stipulated time frame. I congratulate all the stakeholders engaged from Al Ghaith Industries, Nuberg and other partners. Nuberg was always our first choice for its extensive experience of 20 years, cost effective solutions and high quality standards of processes. We are extremely satisfied with their depth & breadth of engineering and their commitment towards timely completion of their projects.’

The successful commissioning of the plants has demonstrated Nuberg’s strength of implementing complex and demanding project in challenging time frames in the Africa & Middle East locations.

Nuberg is looking forward to more opportunities in this market and given the tough timeline and complexity of these projects, the company ensures prompt and costeffective completion of the plants.

For more details visit www.nubergepc.com

“I thank all our clients for their continuous support and patronage.

It’s a proud moment for us to commission 3 plants in one quarter as it requires huge amount of resources for an EPC company which only very few global EPC companies can manage. Great achievement is that we could finish our Abu Dhabi project one month before the deadline. We score over others EPC players because of our state-of-the-art in-house manufacturing facility and dedicated engineering teams with about 2 decades of experience.”

A K Tyagi Managing Director, Nuberg Engineering

NI Trend Watch 2016 Explores the IoT and the Explosion of Data National Instruments, the provider of platform-based systems that enable engineers and scientists to solve the world’s greatest engineering challenges, announced the release of NI Trend Watch 2016. The third annual report examines a range of topics

focused on the IoT and its impact on how we manage data – from the consumerization of software to prototyping 5G to make it a reality.

NI Trend Watch 2016 explores the following topics: Prototyping Takes 5G From

“The Trendwatch 2016 report talks about the technology trends which will have major impact on the engineering and scientific community globally.

At NI, we want to bring forth these trends and work towards further innovation and development to benefit technology leaders in Industry, Government and Academia in India.”

Jayaram Pillai Managing Director, National Instruments India, Russia & Arabia

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Concept to Reality – 5G will undoubtedly evolve our wireless networks to heights never before imagined, but its pursuit doesn’t come without challenges.

Big Analog Data of the Future: From the Edge to the Enterprise – With the proliferation of sensing and networking technologies, it’s never been easier or more cost effective to add measurements to systems.

It’s About Time: Evolving Network Standards for the Industrial Internet of Things (IoT) –Network technologies must evolve to satisfy the requirements of next-

generation industrial systems and radically advance the way we operate machines, electrical grids and transportation systems. Testing the Big Bang of Smart Devices – Instead of designing a unique test system for each device-under-test, test leaders must design smart test systems that can adapt to and test all smart devices.

The Consumerization of Software – In a marketplace that’s rapidly demanding convergence, and the best of all possible worlds, it’s up to software vendors to answer the call.

Download the complete report at www.ni.com/trend-watch.

January 2016

HARTING infrastructure box: Keeping the heart of Industrie 4.0 ticking

HARTING presented the highly integrated HARTING Infrastructure Box at SPS IPC Drives.

The HARTING Technology Group presented the innovative, highly integrated Infrastructure Box at the SPS IPC Drives trade fair in Nurnberg . The Infrastructure Box ensures availability and establishes flexibility with the optimal efficiency of modularly constructed Smart Factories for Industrie 4.0.

High availability operation of the Smart Factory modular system is not possible without diagnosis and active performance management.

Identification, monitoring and automatic module docking/ undocking are crucial for the availability. An integrated human-machine interface (HMI) visualizes these new Infrastructure Box functions in a way that is even simpler - and consequently even more user friendly.

The HARTING Infrastructure Box offers constant monitoring of all of the system’s lifelines.

The reconfiguration and expansion, including during operation, is only guaranteed by making the system pluggable with Han-Modular® and selective operation startup. “This allows the Infrastructure Box to act as a link in the Industrie 4.0

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architecture, and keeps the system’s heart ticking, so to speak,” explains Andreas Huhman, Strategy Consultant Connectivity & Networks, at HARTING. Thanks to active data and energy management, maximum performance is achievable in connection with minimum resources.

Power management (multiple feed-in) and bandwidth management of the data (real-time, safety) have been highly integrated into the HARTING Infrastructure Box. Given the clear commitment to this new Smart Factory backbone in the form of a device, instead of a switch cabinet add-on, the world’s smallest infrastructure box for Smart Factories has been successfully installed.

You will encounter the compact unit as part of the HAII4YOU system (the HARTING Smart Factory), and also in the SmartFactoryKL. Both Smart Factories showcased again at SPS IPC Drives, delivered a live demonstration of the advantages of a powerful infrastructure.

For more details visit www.HARTING.in

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February 2015 November January 2016 2014

THE LAST LEAF Dear Readers, Even as expectations changed in India, and as political problems became more salient for the Modi government, the Indian economy chugged ahead to become the world’s fastest-growing major economy, growing at 7.4% in the third quarter of 2015, overtaking China. It also became the world’s top foreign direct investment destination, according to the Financial Times, as announced FDI commitments to India surged to $31 billion in the first half of 2015. Those figures more than double India’s FDI levels from the first half of 2014. In fact, as per the recent statement of our Minister of State for Finance, if we grow at 7 per cent, we will double our economy in a decade.

We are going to go from USD 2 trillion economy to USD 4 trillion economy, if the rupee strengthens, to may be USD 5 trillion economy.

OK Play India, the plastic auto components maker, today announced its foray into the e-rickshaw segment, with the launch of its the E-Raaja priced at Rs 1.15-1.25 lakh (inclusive of taxes, Delhi). The company plans to produce the e-rickshaws from its two manufacturing units - one in Sohna (Haryana) to cater to the North Indian market and the second one in Ranipet ( Tamil Nadu) to cater to South India. It is making an initial investment of Rs 40 crore.

There is a unique, life-changing socio-commercial project that has been put together by M&M in collaboration with the Minda Group, one of its key suppliers. During one of his round at his plant in Dresden in Germany, when Ashok Minda, chairman of the auto component major, realised that sub-assemblies were being transformed into full assembly units by the inmates of a particular jail. Some months later, at a dinner with Hemant Sikka, chief purchase officer, M&M, a similar idea was mooted. This is today slowly transforming the lives of some 30-odd inmates of Yerwada Jail in Pune. (Courtesy : economictimes.indiatimes.com) Working exoskeletons have the potential to revolutionaize manufacturing across the globe. Mr.Hiromichi Fujimoto, founded ActiveLink 12 years ago, the physical fulfillment of a childhood dream. Before then, he had worked as an engineer for decades for Panasonic, to whom he proposed his exoskeleton idea. Exoskeletons are devices (attachments) that look like backpacks and act like weight belts, alleviating all stress from the waist and hips when lifting heavy objects. They’re designed to lessen the burden, not make you stronger — sort of like a technological steroid — and they seem perfect for factories. For instance, there’s a power arm prototype loaded with three motors and a sensor that can measure your magnitude and force. It can lift 65 pounds with just a thumb and one or two fingers. There is another one that is called the Power Effector, whose arms extend close to seven feet and can lift more than 650 pounds, and its height allows it to move over piles. The company plans to roll these products out in Japan, where you can rent one for as little as $420 per month, before any overseas expansion. ActiveLink, which was provided with the capital by Panasonic, has been profitable for the last six years, thanks to selling power-assist technology for research purposes, and for a series of R&D contract work. (courtesy : industrweek.com) We need your input on any industry news, views and any observation about the industry around you. Your feedback will be useful to us to better inform our readers about a better tomorrow.

Till then, Happy Technology !

Manoj Kabre Member, Editorial Advisory Board

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