TWITTER CHAT A Twitter chat allows online users to follow a single conversation or take part in a real-time hashtag conversation. Some say that a Twitter Chat is where the world meets to chat. • For clients that are looking to engage with their audience and potential customers in real time, or clients who are looking to be part of a bigger conversation about their specific industry, the Twitter Chat is a unique opportunity. • Mediaplanet creates and curates a real-time conversation with a targeted and engaged audience where the client will play a large role of facilitating the conversation, discussing their relevant agenda/products and not only promote their brand, but position themselves as a leader in the industry. The chat will surround the brands digital campaign article and will direct the relevant audience back to the online article where the client has 100% share of advertising voice.
THE STRUCTURE • Mediaplanet chooses a hashtag and creates questions that spark a conversation with a target audience that focuses on specific content to drive even further targeted traffic. • A set time for the Twitter Chat is established. • Mediaplanet moderates and partners up with an influencer or association to be the second co-host/moderator in the chat and engage readers/fans. • Post-campaign in-depth results on engagement and success of the chat will be provided to the client.