WHAT HAPPENS ON LAUNCH DAY? The Mediaplanet Campaign launch strategy for optimum results MARKETING PACKAGE Your campaign marketing materials will be packaged ready for the most successful launch day possible. Included in the package will be: • Print PDF link (issuu.com) • Homepage link (for your digital campaign) • Client Spreads – (direct link) • Links to client articles • Shareable images • Social verbiage • Complimentary print copies
LAUNCH DAY COMMUNICATION An email will go out industry-wide to all partners, participants and relevant parties with details about the launch of the campaign. The email will include shareable images and verbiage to make social sharing as easy and accessible as possible for all involved.
COMMUNICATION National press releases will also be pushed out to promote the launch of the campaign to ensure the highest impact throughout the industry.