Future of Higher Education

DECEMBER 2019 | EDUCATIONANDCAREERNEWS.COM

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FUTURE OF HIGHER EDUCATION ENSURING STUDENT SUCCESS EDITION

How schools can harness the power of data and analytics What the student-focused future of higher ed will look like

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Why Integrated Planning Can Ensure Institutional Success When done well, institutional planning can create a firm foundation to help navigate these turbulent times higher education faces.

In 2014, I was a panelist at a conference that focused on the work of chief academic officers. The moderator kicked off the panel by posing this question: “What keeps you up at night?” I offered three answers: cost, compliance, and relevance.

The rise in cost of attendance is documented.

Tuition and fees, room and board, and ancillary costs have risen steadily for decades. Compliance reporting has increased exponentially. We’ve seen increases in federal and state reporting, along with assurance reporting for accreditation and surveys of all types. Relevance stands

between cost and compliance. Most still believe higher education leads to improved life circumstances, however, there is growing skepticism about whether the cost of higher education is equal to the return on the investment.

It goes a long way How does a campus respond? Two words: integrated planning.

The Society for College and University Planning defines integrated planning as “A sustainable approach to planning that builds relationships, aligns the organization, and emphasizes preparedness for change.”

Integrated planning is a social activity that depends on culture. The work of culture-building provides for effective working relationships, transparency, and

investment in the success of the institution.

Disruption or a dip?

A mature integrated planning culture prepares institutions for disruptions — cost, compliance, and relevance — that impact higher education.

I know we suffer from “disruption fatigue.” I am not certain that higher education is experiencing disruption but rather just the usual challenges.

Transformative innovation occurs when thoughtful planning leverages the power of boundary-spanning relationships, and the alignment of resources to advance the mission and purpose of the institution. n Nicholas R. Santilli, Ph.D., Senior Director for Learning Strategy, Society for College and University Planning

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Clarifying a Path to Academic Success SPONSORED

necessary information in one place, proactive advising, and reminder “nudges.”

For many, the college experience is overwhelming, but new tech tools have been designed to guide students to success.

A college degree remains an essential part of success in life — but it can come with great pressure, and many young people aren’t ready to decide the course of their entire life.

A recent survey of 1,000 students, conducted by Ellucian, a software company serving the higher education market, found that more than 50 percent of students change majors at some point in their college careers.

That confusion comes with real costs, says Kari Branjord, senior vice president of digital transformation at Ellucian.

“When students change majors somewhere in the middle, they end up taking additional courses, which can mean an extra year of tuition, plus your living costs and so forth. If you think about opportunity costs, that’s a year of starting salary that you lose.

And then think about the misery of being in the wrong discipline,” Branjord adds. “There’s a real psychological cost.”

Career paths are unclear The problem begins with a lack of career path. Ellucian’s survey found that 49 percent of undergraduate students enrolled in college without any idea of what they wanted their career to look

like, and nearly two-thirds felt overwhelmed by the process of selecting a major.

Branjord thinks institutions can do more to help. “Some of it is just making sure that the career path is clear. Some of it is making sure that salary data is available and understood and connected back to the major or the field of study.”

New approaches to the process of choosing a major are having an impact as well.

“Many institutions have settled on a sort of ‘meta major’ construct where you can apply for admission to a broader field of study — the natural sciences, or engineering, or business — and then you can specialize later,” notes Branjord, “which means that you’re not seeing the wasted time and the wasted credits, and also

helping students feel set up for success.” In the survey, 59 percent of students thought meta majors was a helpful strategy.

Marking a pathway Ellucian’s survey also found students welcome technological assistance. “One of the things students love is a ‘what if’ capability,” notes Branjord. “Essentially students say, ‘These are the classes I’ve taken, what’s my fastest path to graduation?’

Which may or may not match to their current major.”

Ellucian offers several tools that include “what if” capabilities or help to outline a clear path to graduation, including Degree Works and CRM Advise.

Other technological tools enthusiastically endorsed by students in the survey include virtual one-stops which collect all

Technology can scale the advising relationship Another space where technology is helping students figure out their pathway to graduation is proactive advising and targeted intervention. These tools can also benefit institutions by freeing-up advisors to provide more personalized support to students. “For example,” Branjord explains, “one of the key predictors of academic success is whether or not a student eats breakfast in the dining hall in the morning. If we see that a student hasn’t been taking advantage of their meal plan, CRM Advise can aggregate all this data and then suggest a targeted intervention like, ‘Hey, are you okay? You’re not eating, is there something wrong?’”

Rather than finding these interventions and reminder nudges intrusive, most students find them to be welcome and helpful, according to the survey.

For Branjord, it’s also important to remember who these tools are ultimately for.

“Keeping the student perspective in mind is probably the No. 1 lesson here,” she says.

“We talk about friction — difficult processes, procedures, or experiences; they’re the ones who are experiencing the friction. We need to keep that front and center.”

To see the full results of Ellucian’s survey and suggestions for implementing its takeaways, visit ellucian.com/usatoday. n Jeff Somers

TECH FOR STUDENT SUCCESS | MEDIAPLANET • 3

Why Analytics Can Save Higher Education Amidst an uncertain landscape for higher education, schools that embrace data and analytics are reaping rewards.

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ccess to data and analytics has grown exponentially over the past decade for many organizations — including institutions of higher education.

Greater access to data and analytic tools can provide college and university leaders with the information they need to solve some of higher education’s most pressing challenges: declining student enrollment, inefficient resource allocation, stagnant graduation rates, and changing funding models.

However, the change-making potential of analytics remains largely unrealized at most colleges and universities. Institution-wide adoption is slow, or lacks appropriate financial or leadership support; results are not shared or campus stakeholders don’t understand how to link results to action.

How can college and university leaders more effectively harness the promise and power of analytics to tackle big challenges, and take advantage of emerging opportunities?

Saving higher education In the joint statement “Analytics can save higher education.

Really.” the Association for Institutional Research (AIR), EDUCAUSE, and the National Association of College and University Business Officers (NACUBO) urge higher education leaders to act now to better leverage data and analytics for the benefit of students and their institutions.

The statement explains that leveraging data and analytics for better decisions requires collaboration. Implementing analytics throughout an institution will likely result in a few bumps along the way, so those

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who lead implementation — including senior leaders, and the faculty and staff on the front lines who are directly educating and supporting students — need to be prepared. Only then can an institution develop the technical infrastructure, processes, and resources to produce accessible, high-quality data, and to educate users on its effective and ethical use.

In action Some forward-looking institutions are already using data and analytics as strategic assets to transform their institutional cultures, and increase the success of all students.

The University of North Texas (UNT), for example, uses data, analytic tools, and predictive analytics to help with the institution’s strategic priorities.

In response to a year with little

to no growth in new student enrollment, the school’s data, analytics, and institutional research office partnered with colleagues from the enrollment management and finance offices to examine how to optimize and incentivize more potential students who were accepted to UNT as new students.

After a rigorous analysis and careful consideration of potential solutions by a team of stakeholders from across the institution, new strategies were implemented in the next academic year. Results included the largest freshman class in UNT history and a 3 percent growth in overall student enrollment.

“At a time when higher education is already beginning to see pressures around enrollment, our experience is that analytics can, and did, help us succeed,” said Jason Simon, UNT’s assistant vice president of data, analytics, and institutional research.

Learning from data These data-informed stories and interpretations illustrate potential opportunities, inequities, and gaps that might exist at other colleges and universities.

The stories’ data allow individuals across an institution to better understand and prepare for future trends and changes that influence the success of their students and institutions.

Higher education leaders can make a difference by actively embracing the power and promise of data and analytics for better decision-making, and empowering others across their institutions to use the information as well. Data and analytics are powerful tools, and using them properly can truly create a brighter future for higher education. n Christine Keller, Executive Director and CEO, Association for Institutional Research; John O’Brien, President and CEO, EDUCAUSE; Whealler Johnston, President and CEO, NACUBO

Automating the Future of Higher Education Information Management Higher education faces a challenging future; finance transformation is the key to survival for many.

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H

igher education is all about the future, but academic institutions are struggling. A recent study found that more than 1,200 schools have shut down in the past five years, sometimes with little or no notice. The crisis is bringing increased regulatory scrutiny, creating a pressing need to modernize.

A big part of the problem, according to Kevin Guyton, vice president of North America Higher Education at BlackLine, an enterprise software company specializing in automating the financial close process, is technology — or a lack thereof.

“Colleges and universities today are highly manual in many areas,” he says. “They’re using tools like Excel for key financial processes, email for approvals, and it’s not integrated, it’s not auditable.”.

Hidden costs Schools generate and manage an enormous amount of data, typi-

cally through a student information system (SIS) that has been in place for years. These systems often lack automation tools, leaving it to the school’s small IT and accounting staff to manually sift data. This usually involves migrating huge volumes of information from the SIS into Excel spreadsheets, then using a manual “tick-and-tie” process to substantiate transactions in the SIS finance sytem and other sources, such as bank accounts and email trails.

These tedious tasks represent a waste of a talented financial professional’s time. A report released by Accenture, a professional services company and one of BlackLine’s partners, found that embracing automation gave staff back 50-75 percent of their time — time they could then devote to more important and innovative projects.

That was the experience of Michelle Soss, assistant controller at Gonzaga University.

“At Gonzaga, we started using BlackLine as a way to automate processes where our accounting software was lacking,” she reports. “Automating has improved not only our accounting close processes but also employee morale and access to information. Since implement-

ing BlackLine, we now have the time to make a positive impact on higher-value activities.”

Automated benefit Automation solutions like the ones that BlackLine offers can be seamlessly integrated into existing systems. “We’re SIS-agnostic,” explains Guyton. “Institutions find they are able to find hidden value in their existing SIS investment by adding automation tools.

“Other institutions are considering an SIS change, yet very few of these transitions go smoothly, and very few of them are on schedule. Often, it’s the exception if you’re really on budget, both financially and from an internal resource investment perspective. BlackLine insulates them from that disruption. You can switch the student information system, but it’s not going to disrupt your key financial processes.”

Automating the financial close processes and increasing early visibility also helps schools spot challenges before they become crises. When an institution shuts down suddenly, it’s not just disruptive to the students, it can have serious financial implications as financial aid, loans, and rent

stipends become snarled. Automated systems are much better at spotting unusual transactions and accounting patterns, providing visibility that can warn an institution of trouble ahead and give it time to either change course or, at the very least, give students the chance to get their affairs in order.

The future Guyton sees this shift to automation as inevitable. “You’re going to increasingly hear a lot more about robotic process automation (RPA),” he predicts, “automating routine tasks. At BlackLine, for example, we’re rolling out machine learning capabilities in our transaction matching engine.

It will become more intelligent as you use the system.”

“It’s a really exciting time to be in our particular area,” Guyton adds thoughtfully. “There’s much change occurring, and we’re at the forefront of managing this transformation for colleges and universities. The reaction that we receive when we go on campus and present this concept is pretty spectacular — institutions have that ‘a-ha’ moment and wonder, ‘how have we not been doing this?’” n Jeff Somers

DATA, ANALYTICS, & AUTOMATION | MEDIAPLANET • 5

The Benefits of Board Management Software for Higher Education Institutions Digital transformation is happening within all institutions and many boards are turning to technology to ease their transition.

addressing the issues that matter most. They also allow boards to solve problems more quickly by allowing them to handle more issues between meetings, leaving facetime for “roll-up-thesleeves” style work.

A board portal can help boards and trustees meet the standards for legal compliance. It also helps secure an institution of higher education’s treasure trove of personal information.

Security can often be an afterthought, which is why a modern board portal has strong security built into the platform.

Directors and trustees at our nation’s universities and colleges face four seemingly impossible tasks: 1. Provide a world-class education that prepares the future leaders of America with a wellrounded foundation of knowledge, learning, and smarts 2. Resolve both short-term and long-term issues in a transparent, forward-looking manner

4. Answer to multiple constituencies that are all passionate and focused (i.e., faculty, staff, students, alumni, community groups)

trustees to successfully carry out their mission cheaper, faster, and with more efficiency.

The centerpiece of digital transformation is an underpromoted yet critical software platform: board management software (often called “a board portal”).

On top of these near-impossible tasks, boards and trustees are managing an ongoing state of digital transformation. As better connection, insights, and management in the boardroom evolve from “nice-to-have” to “must-have,” digital transformation is enabling boards and

Staying organized A board portal is a software platform used to assist all aspects of corporate board management.

From preparing and distributing board books to providing a secure environment for sharing documents and communications, board portals are specif-

3. Work in a regulatory environment that is overly complex

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EDUCATIONANDCAREERNEWS.COM | BOARD MANAGEMENT

ically designed to help board members and professionals stay organized, make timely decisions, and plan and conduct meetings effectively.

The benefits of a board portal are immediate and impactful.

It allows for effortless collaboration, putting everything in one place without having to rely on back-and-forth emails, cumbersome attachments, or unsecured channels like SMS and social media.

Board portals increase board engagement by evolving meetings from dry and slow operational presentations, into strategic working sessions focused on

Changing the game As reputational and regulatory issues continue consuming attention in this space, universities and colleges are faced with an ever-growing list of responsibilities. Getting everything done can seem impossible. That’s why board management software is a real game-changer.

Ultimately, the right software empowers leaders of higher education with the technology they need to make intelligent and informed decisions that help achieve their institution’s strategic goals. n Paroon Chadha, CEO & Co-Founder, Passageways AGB OnBoard MEDIAPLANET

Why Campuses Must Secure Their Networks in an Increasingly Cloud-Based World In today’s tech-centric world, higher education institutions are rapidly changing their digital environments.

With the boundless intake of data and information, the need for extended security and privacy measures has never been more important in colleges and universities.

The world is becoming increasingly interconnected and access to information is more readily available, which can put students and institutions at risk.

One avenue of risk in particular is the rise of cloud service adoption across higher education. Colleges and universities are deploying cloud-based services that must be assessed for managing the risks to the confidentiality, integrity, and availability of sensitive institutional information, and the personally identifiable information of users.

Campus IT environments are continuously adapting to develop new security and privacy measures, but both cloud solution providers and campus admin-

istrators are wasting precious time creating, responding to, and reviewing such assessments.

A solution The EDUCAUSE Cybersecurity Program, led by the Higher Education Information Security Council (HEISC), is one solution available to create a more secure campus. Together, they provide coordination and collaboration in information security, aimed at supporting higher education institutions by helping guide and improve information secu-

rity governance, compliance, data protection, and privacy programs.

The higher education cybersecurity, information security, and privacy communities epitomize the importance of working in collaboration. Each day we work toward a stronger and safer community, I am reminded of a quote by Helen Keller, which is one of my favorites: “Alone we can do so little; together we can do so much. n Brian Kelly, Cybersecurity Program Director, EDUCAUSE

How One Company Has Changed the Game for Identity Management SPONSORED

Universities face unique challenges when it comes to digital identity management, and SailPoint Technologies is the leading innovator in the field.

When it comes to protecting data, universities have to navigate distinct challenges in managing the identities of their digital users. Universities have transient user populations that require all different kinds of user access — from students and staff to researchers. SailPoint develops specific identity management solutions for optimal 8 •

security for universities, and they are leading the field in innovative technology.

Maintaining autonomy Leveraging artificial intelligence and machine learning, SailPoint provides a cloudbased predictive identity governance platform specifically curated to your university’s needs. “You’re going to be able to be more autonomous,” said Cullen Landrum, a sales engineer at SailPoint, “while your users will have rights and entitlements added or removed based on the user population.”

SailPoint has also patented its vision and approach to the future of identity with SailPoint Predictive Identity™, leveraging machine learning and AI technologies to predict

whether a user has the correct access (as one example).

“It’s really the future of where we’re going with identity governance,” Landrum said. “A cloud infrastructure that’s going to put security first — that’s where SailPoint shines.”

SailPoint has already helped many universities. According to their success story, Norwich University implemented SailPoint’s IdentityNow to advance their identity management program. The IT Systems team at Norwich University began by implementing a password management solution, giving remote students a more efficient and safe onboarding experience.

University officials reported that integrating IdentityNow fixed 90 percent of their provisioning issues and saved two full

EDUCATIONANDCAREERNEWS.COM | STUDENT & INSTITUTION SAFETY & SECURITY

days per month in administrative time creating accounts.

SailPoint has partnered with other complementary identity management firms, including Identity Works. “Within the past decade SailPoint has really taken on a leadership role in the field of identity governance,” said Patrick Dooley, president and founder of Identity Works.

“They have a comprehensive solution to identity governance and administration tools.”

What sets SailPoint apart from all of their competitors, Dooley said, is that they are dedicated to their customer’s success.

“They’re innovating the marketplace and they’re really driving identity management vendors to follow in their footsteps.” n Ross Elliott

What areas should institutions prioritize in 2020 and how important is it to consider each student’s unique needs in optimizing the higher education experience?

Sue Diseker: A key focus of institutions for 2020 are maintaining or increasing enrollment numbers with clever recruitment efforts: offering up-to-date courses based on career trends, staying current on social media, offering social events and presentations that cater to the preferences of targeted student populations, and continuing to do research that will contribute to a kinder, healthier world.

Fardad Fateri: The postsecondary institution of the future needs to align itself with societal and marketplace demands, as well as the needs of

The Key to a Student-Focused Future for Higher Education To stay relevant in today’s educational environment, higher education institutions must change their approach to creating a student-focused experience. We asked some industry experts about the best ways schools, colleges, and universities should go about doing this.

Sue Diseker CEO BocaVox

Fardad Fateri President and CEO IEC

Sabina Saksena Founder & CEO CYTILIFE

Dr. Michael Berger Dean, College of Doctoral Studies, Grand Canyon University

the new generation of students who don’t always seek degrees but want competency-based education that prepares them for the real world.

expects, highly personalized, real-time, and contextual experiences everywhere. Meeting them where they are, at an individual level, inside and outside the classroom, will be the single biggest driver of enrollment, engagement, persistence, mental

health, and wellness. Using smart technologies like IoT (internet of things), AI (artificial intelligence), and data analytics is the way forward.

vide students with opportunities to practice skills learned within the classroom. Higher education needs to harness the theoretical toward developing concrete, actionable skill sets that allow students to thrive when they enter their careers n

Sabina Saksena: The incoming generation of students is used to, and

Dr. Michael Berger: Moving forward, higher education programs will need to pro-

The Future of Higher Education Includes Career and Technical Training SPONSORED

The new generation of students is motivated, focused, and looking for alternatives to the traditional four-year college.

A new generation of students (many the first in their family to pursue higher education) is increasingly seeking alternatives to the traditional four-year college. Loan debt is a factor, as is the fact that more than half of

the jobs in the United States are “middle-skill,” requiring skills somewhere between a high school diploma and a four-year degree.

The rise of CTE “There’s a huge need for workers in fast-growing industries like healthcare,” says Dr. Fardad Fateri, president and CEO of International Education Corporation (IEC), a national provider of Career and Technical Education (CTE) programs.

CTE programs offer shorter routes to a degree, lower costs, and a tighter focus on employment.

This has inspired legislation sup-

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porting CTE programs with more than a billion dollars in grants.

More than just a degree To fulfill these potential benefits, Dr. Fateri believes programs must offer career advising and hands-on experience through externships or apprenticeships and faculty active in their field.

“At IEC, we consider externships to be an important part of the curriculum,” Fateri says.

“The students get to apply what they’ve learned in a real work environment.” These types of programs offer a huge advantage; the U.S. Department of Com-

merce reports that 91 percent of apprentices find employment.

These real-world elements are important to the new generation of students, says Dina H., a student in the Pharmacy Technician program at IEC’s UEI College. “We get time in the lab to work on our skills every day. The classes are small enough to allow for one-onone time with the instructors and the instructors are professionals in the fields they teach.”

In an educational climate undergoing a fundamental transformation, CTE programs offer clear rewards with lower costs. “Our students want to build a future they can be proud of,” Dr. Fateri says. “We take that responsibility very seriously.”

For more information about these programs visit www.ieccolleges.com. n Jeff Somers

Why It’s an Exciting Time to Be an Advancement Professional

JOIN Grand Canyon University for a

Working at the intersection of higher ed institutions and the communities they serve, these professionals play a major role in improving education outcomes.

I

n the world of educational institutions, it’s an exciting time to be an advancement professional — someone who works in alumni relations, advancement services, communications, fundraising, and marketing.

Advancement professionals have the pleasure and responsibility of working at the critical intersections between their institutions and the communities they serve. They engage alumni and supporters in the life of their institutions. They communicate the life-changing stories their schools deliver, including profound research advances, personal student transformations, and powerful community service.

Advancement professionals ensure people know, value, and support this important work. They also work closely with people who want to give their time and financial support to help these schools, colleges, and universities succeed.

Fruits of their labor Charitable giving reached record levels in 2018.

According to the Council for the Advancement and Support of Education’s annual Voluntary Support for Education survey, people gave nearly $47 billion in charitable gifts to education in the United States.

But where does this money go and how does it help?

First, let’s talk about why people give. People give to education because they believe it transforms lives.

People give when they feel passionate about working with others to make a difference, and they are inspired by dedicated and visionary institutions.

Second, let’s look at how people give. Voluntary contributions come in two basic categories: capital purpose and current operations.

Both methods provide vital resources to educational institutions.

Where the gifts go Capital purpose gifts are often for endowments, which are permanent funds from charitable gifts that offer schools, colleges, and universities the enduring stability to empower generations of students and shape our world’s future.

When we look at endowment contributions, the leading use of these gifts (37 percent) is funding student financial aid.

Current operations gifts are designed for use that year to fund student scholarships, faculty research, and other types of direct and immediate support for the institution. Of the nearly $47 billion given to educational institutions in

the United States last year, $27.4 billion was given for current purposes.

The goal of giving Overall, giving helps schools, colleges, and universities achieve their missions. It provides resources to fund more than 10 percent of institutional expenditures each year, and this percentage is even higher for private colleges and universities. These funds are necessary for providing profound benefit to us all.

Advancement professions play a major role in sustaining the vitality of educational institutions worldwide, and the Council for the Advancement and Support of Education (CASE) is proud of the many roles we play in strengthening the profession. From internships for current undergraduates, to graduate residency programs, to our management institutes and other programs for advancement leaders, a spectrum of opportunities awaits professionals in all disciplines at all levels.

As we enter the season of giving, remember that we all benefit from the tradition of generosity that exists in this country and around the world. n Sue Cunningham, President and CEO, CASE

ADVANCEMENT & DEVELOPEMENT | MEDIAPLANET • 11

LIVE doctoral webinar featuring: • Unique Dissertation Process • Program Chairs and Dean • EdD, DBA, PhD, EdS

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GCU, while reserving its lawful rights in light of its Christian mission, is committed to maintaining an academic environment that is free from unlawful discrimination. Further detail on GCU’s Non-Discrimination policies can be found at gcu.edu/titleIX. ©2019 Grand Canyon University. 19CDSE0196

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