Industry 4.0 by Mediaplanet_USA

INDUSTRY 4.0 JUNE 2019 | FUTUREOFBUSINESSANDTECH.COM

An Independent Supplement by Mediaplanet to USA Today

Brad Keselowski On how 3d printing is improving manufacturing for motorsports and other industries

Learn about the ongoing race for cybersecurity to keep pace with innovation Discover why digital transformation impacts every level of a business

UPCOMING EVENTS INTEGR8: THE INDUSTRY 4.0 CONFERENCE, PRESENTED BY AUTOMATION ALLEY November 5, Detroit, MI

Why Tech Is Bringing Big Changes to Almost Every Major Industry

••• ENTERPRISE WEARABLE TECHNOLOGY SUMMIT September 17-19, Dallas, TX ••• CONNECTED MANUFACTURING FORUM July 29-30, Austin, TX ••• AI MANUFACTURING August 27-29, Rosemont, IL ••• IOT SOLUTIONS WORLD CONGRESS October 29-31, Barcelona, Spain ••• IOT WORLD EUROPE June 11-13 London, England ••• ICS CYBER SECURITY CONFERENCE October 21-24, Atlanta, GA

Richard Soley Executive Director, Industrial Internet Consortium (IIC) Industry 4.0 is bringing about a host of “smart” technologies that will transform the way business gets done. Richard Soley, executive director of the Industrial Internet Consortium (IIC), weighed in on what we can expect from the industrial internet of things. Industry 4.0 is a broad term that impacts multiple industries. Can you speak to which industries you think are most affected by technological change? Without question all industries are affected by Industry 4.0 or, as we call it, industrial internet of things (IIoT). IIoT enables new business models (especially service instead of product), better machine surveillance and maintenance, and more rapid response to real-time inputs. Together with big data, artificial intel-

ligence, blockchain, and cloud computing technologies, IIoT is transforming healthcare, government services, smart cities, production, manufacturing, smart buildings, and agriculture. The earliest adoption has been in the field of manufacturing, but we’re seeing more and more precision agriculture activities lately. When businesses and consumers see the term “smart building,” what should they think of? Does the smart building five years into the future look different than it does now? Imagine a building that “knows” you’re pulling into your parking space, turns on the light and heat in your office, redirects calls from your mobile phone to your desk, checks you into work automatically, and does the reverse when you leave — that’s part of the building of the future. Together with predictive maintenance of large and small infrastructure, the IIC’s Deep Learning Testbed is capturing how a Toshiba building outside Tokyo (in Kawasaki) is used by its occupants, and is optimizing comfort and maintenance of that building in a project led by Dell EMC.

Is there anything businesses should be aware of when starting to implement a digital transformation strategy? Dig ita l t ra nsfor mat ion has the potential to affect everything in the company — from internal procedures to customer-facing products and services. It’s important to first consider principles: What are the company’s strengths and weaknesses? What do customers and prospects consider the same of the company? Then choose an important, but relatively small, project to start. The IIC has been conducting studies surrounding Industry 4.0 for quite some time. Can you speak to the findings from your testbeds? Fortunately, the IIC’s testbed programs and working groups have unearthed quite a few best practices and likely requirements for new standards in several years of IIC operations. White papers exploring these issues and result papers from the testbeds can be found at https:// www.iiconsortium.org/testbeds.htm, and don’t miss the free Resource Hub for help with your first project! n

Publisher Mitch Gross Business Developer Abraham Freedberg Managing Director Luciana Olson Designers Tiffany Pryor, Keziah Makoundou Copy Editor Dustin Brennan Director of Sales Shannon Ruggiero Director of Business Development Jourdan Snyder Director of Product Faye Godfrey Lead Editor Mina Fanous Production Manager Josh Rosman Content Strategist Vanessa Rodriguez All photos are credited to Getty Images unless otherwise specified. This section was created by Mediaplanet and did not involve USA Today.

2 • FUTUREOFBUSINESSANDTECH.COM

INQUIRIES: US.EDITORIAL@MEDIAPLANET.COM AND US.ADVERTISE@MEDIAPLANET.COM

PLEASE RECYCLE

MEDIAPLANET

Additive manufacturing, or 3D printing, is changing manufacturing for many industries, and NASCAR champion Brad Keselowski says it’s the way of the future. ASCAR driver Brad Keselowski grew up in a racing family and, because of that, he also grew up in a car manufacturing family. “What a lot of people don’t understand is in motorsports you have to build your own cars,” said Keselowski, who owns Keselowski Advanced Manufacturing. “We like to joke that we’re low-value car manufacturers.” Keselowski learned early in life that being a good driver takes more than talent and strategy — it also requires having a fast car that doesn’t break down. Manufacturing tools have evolved over the years, allowing for better, faster cars. Today, Keselowski is a big fan of 3D printing and its growing potential, especially with metal printing solutions. Additive manufacturing Additive manufacturing, also known as 3D printing, is the building of parts from the ground up, using powder or material as a filler. Injection molding has been a popular form of additive manufacturing but 3D printing has been making an impact in recent years, especially as the technology evolves and gets better. In 3D printing, you print by layers, with each layer becoming more defined until you have a finished product. It’s not the fastest way to create, but 3D printing offers a lot of beneficial capabilities. “The biggest thing it offers you is design freedom — because you’re printing it, you 4 • FUTUREOFBUSINESSANDTECH.COM

can build little cavities that can be used for fluid management,” Keselowski explained. Also, because you’re dealing with the materials in powder form, you can mix them and do things you couldn’t do in solid form, allowing the manufacturer to mix materials that normally wouldn’t go together to create super alloys or super materials. “The advantages of 3D printing are growing as the costs go down, and the ability to integrate into the supply chain and understand the design increases,” Keselowski added. 3D printing spotlights Industry 4.0 Additive manufacturing is making its greatest impact in three areas: motorsports, aerospace, and medicine with bio-implants. While 3D printing is limited only by our imaginations and willingness to take risks, Keselowski says it complements — rather than competes with or replaces — other technologies entrenched in the manufacturing process. Having a future factory that understands and has the right mentality to embrace this type of technology is critical to its success because traditional manufacturing packages don’t work in additives. 3D printing needs Industry 4.0 and, as Keselowski predicted, “The ones who embrace it are going to have a distinctive advantage over those who have not.” n Sue Poremba

PHOTO: COURTESY OF BRAD KESELOWSKI

Why 3D Printing Is Lapping the Field

PHOTO: COURTESY OF LIGHTNING MOTORCYCLES

What Manufacturers Need to Know to Compete in the Future

SPONSORED

Manufacturing is changing. With the advances of Industry 4.0, manufacturers are under pressure to bring factories online that meet customer expectations in both cost and delivery time, all while producing a high-quality product. To stay competitive, decision-makers need to embrace technologies like generative design and additive manufacturing (also known as 3D printing) to bring design and manufacturing processes closer together.

The story of Lightning Motorcycles Richard Hatfield has been an enthusiast of motorcycles and mechanics since he was a teenager. After working with a group of friends to build an electric Porsche, Hatfield became interested in electric motors, quickly realizing that dealing with a battery is a lot better than dealing with petroleum. Hatfield combined those interests together to develop a lithium battery-powered sports bike and began his company Lightning Motorcycles. But small, emerging companies need to be efficient in producing their products cost-effectively and in a timely

manner. It soon became apparent to Hatfield that the more they could reduce the time in evolving component areas on the bike — going from concept to design to testing a prototype to refining it and doing that cycle as quickly as possible — the more the company could advance the product. The solution for Hatfield was a software collaboration with Autodesk. The ability to improve product development via generative design and additive manufacturing is the future of manufacturing. For example, any part of the motorcycle made of plastic, steel, or

titanium could go from concept to having a part on the bike in a matter of days. There’s then a greater focus on endto-end workf low and the ability to expedite processes, according to Hatfield. How to improve design “Manufacturers are under more pressure than ever to deliver better products faster, at lower cost, and with less waste,” said Greg Fallon, vice president of business strategy and marketing at Autodesk. To compete in the near future, companies need to bring design and manufacturing together, to stop treating them as separate disciplines, allowing product development data to flow seamlessly through the process. According to Fallon, “With generative design, we’re connecting design to manufacturing.” Generative design allows designers and engineers to explore design options and facilitate decision making based on identified goals. The engineer inputs the design goals and other parameters such as materials and manufacturing methods, and the software finds the best solutions based on real-world manufacturing constraints and product performance requirements. Fallon emphasized, “Generative design gives the design team the ability to come up with valid concepts faster and evaluate the full design space, something that is virtually impossible with a manual design process. It frees up valu-

able time by creating editable CAD geometry and by building manufacturability into the design options that are generated.” How to build upon manufacturing Additive manufacturing adds layers to a design to create a 3D product. Manufacturers like Lightning Motorcycles use 3D printing to streamline the manufacturing process. In the past, Hatfield said, making castings could take months and was an expensive process. Now he can turn $250 worth of aluminum into parts in a matter of days. The greatest asset of 3D printing has historically been to create inexpensive prototypes, but the technology has improved to production quality. “Additive manufacturing is unlocking the potential for customization and personalization of products and on-demand production,” said Hatfield. “It’s making previously impossible designs possible and can dramatically improve product performance.” By bringing design and manufacturing processes closer together, manufacturers will be more competitive. The Autodesk portfolio brings together tools for design, documentation, simulation, rapid prototyping, advanced manufacturing, data management, and collaboration. “It is,” said Hatfield, “the future of manufacturing.” n Sue Poremba MEDIAPLANET • 5

How Industry 4.0 A�fects Cybersecurity Canadian entrepreneur Robert Herjavec started the cybersecurity company Herjavec Group in 2003. Now a star of NBC’s “Shark Tank,” we asked him what the digital transformation means for the safety of our data. What motivated you to enter the cybersecurity space in the first place? I’ve been in this business for over 30 years. I entered the IT space in the first place because I was waiting tables and needed a better job. My friend was passing up the opportunity for an interview with a computer company, and when I learned how much it paid I jumped at the chance to get in there and be interviewed. Once I started in the IT business, my love for it grew almost immediately. How has the industry changed and progressed since you first became involved? When we started Herjavec Group in 2003 we really couldn’t have predicted how far our space would come in such a short period of time. If I look back 30 years — wow — entirely different. The internet, cellular phones, the proliferation of technology, IoT (internet of things). It’s all about interconnectivity today. What is an emerging trend or initiative within the cybersecurity industry that really excites you? What keeps you up at night? Proactive threat detection and investigation is becoming the norm. It’s no longer OK to just block and defend. The role of the “threat hunter” is becoming pivotal as we’re seeing the growing need to detect, investigate, and analyze very sophisticated and persistent threats in large organizations. What keeps me up at night? I’d say paranoia! I firmly believe only the paranoid survive. You should always be worried about what you don’t know and, in my line of work, you’ve got to be paranoid. n 6 • FUTUREOFBUSINESSANDTECH.COM

The Pitfalls Businesses Must Avoid When Realizing Industry 4.0 Industry 4.0 solutions like 3D printing o�fer seemingly limitless potential for businesses, but can cybersecurity keep pace to safeguard these innovations? How is 3D printing revolutionizing the factory of the future? Mike Mikula: Additive manufacturing allows tooling designs that are not possible using conventional technologies. This helps us reduce the cost, delivery time, and complexity, while improving the ergonomics of hand assembly tools, fixtures, and jigs. What is one thing all businesses should incorporate into their Industry 4.0 strategy? Peter Evans: Get cybersecurity right first, as opposed to in response to Industry 4.0 initiatives. The rapid pace of digital transformation can drive business forward faster than security can keep up. What is the biggest mistake companies make when it comes to picking a cybersecurity vendor? PE: By selecting non-integrated cybersecurity technologies in response to Industry 4.0 projects, organizations often fail to take advantage of existing security investments that could scale to address new cybersecurity concerns.

Mike Mikula, Chief Engineer, Ford Advanced Manufacturing Center

Peter Evans, Chief Digital and Marketing Offıcer, Optiv What barriers are keeping manufacturers from adopting the newest industrial technologies? MM: For additive manufacturing, the challenges remain in the areas of the maximum build size, speed, and accuracy of the printing process, but the rate of improvements across all additive technologies suggest this is a challenge the industry is rising up to overcome. The rate of technology adoption is governed by the balance between tactical value of solutions and their strategic significance at scale. PE: Talent shortages, expanding attack surfaces,

non-integrated c yb ersecurity tools, and more breaches are all symptoms, and the challenges o f a n u nnecessari ly complex cybersecurity environment. These challenges are addressable by taking a broader view and designing fully integrated cybersecurity solutions that strategically optimize security tools, data, programs, and operations. Can you provide a few examples of forwardthinking technologies in Industry 4.0 helping companies innovate their operations? PE: Smart, integrated cybersecurity systems that evolve as they get access to more data will help cybersecurity become more efficient, effective, and less complex. What is one common misconception about Industry 4.0 technology you’d like to debunk for our readers? MM: That this is something new. Connected processes have existed for many decades, and there is a lot of knowledge and experience around where the unlocked potential value remains. n

Here’s What AR and Other Similar Technologies Can Do for Your Business We sat down with AR for Enterprise Alliance (AREA) executive director Mark Sage to talk about how technologies like AR, AI, and the internet of things will impact the future of industry. Here’s what he had to say:

This Emmy AwardWinning Host Says Industry 4.0 Is Already Here The next phase of connected, smart technologies is already here. Digital lifestyle expert, Emmy Award-winning TV host, and motivational speaker Mario Armstrong offered his explanation for why the time to embrace the future is now. Is there a piece of advice you’d give to a business struggling with their digital transformation? I would probably start with pilots. There’s a buffet of options out there, but if you go to the buffet and eat a little bit of everything, then you really can’t deep dive into any one thing.

With legacy systems or proprietary technologies, and trying to get things to talk across departments, organizations, or teams, it’s very challenging. Is there anything people can do to prepare or teach the older generation about how to really transform their business? It is a bad move in today’s economy to throw out wisdom. You need to figure out how to re-channel. I get it, sometimes we think just hiring someone new can do it better or faster than trying to teach an old dog new tricks, but old dogs learn new tricks all the time.

PHOTO: MANGUE BANZIMA

What is one piece of advice you’d give to businesses looking to invest in augmented reality (AR) technology?

Mind-shift matters, and what I mean by that is really embracing the fact that you have to get people to psychologically want to buy into where things are going with Industry 4.0. If you know that your job may be changing, then you really want to start understanding analytics. Any closing thoughts? When it comes to trying new technologies, there’s typically a major investment involved, and a lot of scrutiny and pressure. Organizations need to give people permission to fail fast so they can learn quickly. n

It’s the simple and classic advice, really. If you are an enterprise looking to bring AR into your organization, be very clear on what business problem you are trying to solve. Companies often want to “try out” new technology, to play with the latest gadgets and see what they do rather than focusing on solving a real business problem. It is important to understand your business problem, then pilot a suitable AR solution and measure the outcome. This may include reducing time to complete a task, minimizing errors, and/or lowering costs of interruptions. These are all benefits that improve the bottom line. What is one myth surrounding this technology, or Industry 4.0 in general, you’d like to debunk for our readers? That it is complicated and difficult to deploy! This is simply not the case, and the most successful implementers of AR solutions and Industry 4.0 have started with solutions using IoT data, with simple analysis, and using tablets, phones, or assisted-reality devices to display actionable information that brings quick and substantial benefit to the company and worker. Where do you see Industry 4.0 heading? For Industry 4.0 to continue to provide a benefit to manufacturing, IoT, AI, and AR, technologies need to interact and work together better to help deliver more actionable outcomes. These can be tested in the augmented world before being implemented in the physical. MEDIAPLANET • 7

Who makes your digital transformation

positively transformative?

A brave new world demands a brave new approach to cybersecurity Businesses are voraciously adopting new, enabling innovations. Too often though, security is left behind. At Optiv, we know how to accommodate every ambitious stakeholder from manufacturing, HR and marketing to procurement, legal and IT through our proprietary inside-out integration. This helps you continue realizing the speed, agility and eﬃciency of digital transformation and the potential of IoT without jeopardizing your core security. Optiv is the world’s leading security solutions integrator, providing innovative and integrated solutions across the whole lifecycle of your cybersecurity programs. We stay with you all the way — delivering the clarity, strategy and solution sets to get your security tight and right. Let’s set your entire business for digital transformation and success.

optiv.com/who