Homebaking

Wewhiskyou a Merry Christmas!

Forcreatingthattrulycosyand comfortingChristmassyfeeling athome,nothingbeats a spot ofhomebaking,andofcourse, gettingtoenjoy a scrumptious treatortwoattheendisthereal icingonthecake.Here,weoutline thebrandsandinnovationsthat willtoptheshoppinglistforany buddinghomebaker

Theholiday seasonhas a funny way of unleashingtheinnerbakerinallofus. From family favouriteslike mince pies, fruitcake, andgingerbreadmen, tosweetand savourypiesandtarts, consumersare guaranteed to startwhippingupsome delicioustreatsinthe weeksahead. While many peopledefinitelyenjoyed gettingback to basicsduringlockdownandbakingbreads andbakesfromscratch,now that we’re back livingourbusy, normallives,there isnow less time for thesimplepleasuresinlife like baking. Recognisingthis,someofthemainplayers inthecategoryhave introducedproductsthat make bakingfromscratcheasierandless time consuming. Withthat inmind,here we highlightsomeofthemust-have baking productsthat no consumershouldbewithout thisChristmas,whatever theirskilllevel.

Memoriesthat lasta lifetime

At Christmas, Siúcra recognisestheimportance ofcreatingmemoriesthat lasta lifetime. Whetherit’s spendingtimeinthekitchenwith thekidsor at thetablewith family, Siúcra has yourcustomers covered for alltheirsentimental bakingneedsthis festive season.

Whetherthat’s gifting family, friends, grandparentsor teachers a sweetedible goodie, delivering a twist on a traditional presentorjust spendingsometime together inthekitchenmakingmemories. There isno bettertime to wow familyandfriendswith a homemade festive creationor a festive centrepiece dessertusinganiconicIrish householdbrand,like Siúcra.

This year, Siúcra hascreateda suite of festive recipesthat are notonlydeliciousbut are guaranteed to inspire andhelp everyone make beautifully sweettreatsandtraditions at home, usingsomeofSiúcra’s key seasonal products.

Siúcra RollOutIcingSugar, 454g, is a timesavingbakingessentialandtheperfect ingredient to ensurea satinsmoothand elegant finish to a show stoppingChristmas dessertornovelty sweettreats.

Siúcra IcingSugar, 500g completesany festive baker’s cupboard. Perfect for adding a finallovingfrost-like touch to Christmas desserts,asitwilllooklike sprinkling a dashof snow!

Siúcra Royal IcingSugar, 350g isideal for piping,frostinganddecorating sweettreats withChristmasornaments.Quickandeasy to prepare, simplyadd water to create a white icingthat driessmooth,with a hard,matte finish.

Other key festive kitchencupboard essentialsinclude Siúcra RichDarkBrown Sugar, LightGolden-Brown Sugar and Demerara Brown Sugar. The distinct colour and flavoursofbrown sugarare great for inclusioninChristmascakesand cocktailsas wellassavouryitemssuchastheChristmas main feast, sticky marinadesandrichgravies, to name a few.

Nordzucker(Ireland) Ltd isoneofthe leadingsugardistributorsinIrelandproviding retailersand consumersacross the country withan extensive rangeofsugarproducts undertheSiúcra brand.

For more informationonSiúcra products and recipeinspirations,visit www.nordzuckerireland.ie.

Joy ofgetting stuckin!

Odlums isproud to have beenmillingand packing flourinIreland for over 175 years. Originallyestablishedin Portlaoise by the Odlum familyin1845,Odlumshasbeenan integralpartofIrishbakingand cooking for generations.

The team at Odlumsdon’tthinkbakingis aboutperfection.Instead,it’s aboutthejoy of getting stuckinandgivingit a go. It’s about thepridethat comesinsharingcreationswith loved ones.Odlumswillbeencouraging bakersofalllevels to bake somethingspecial for theirloved onesthisChristmas.Fromthe traditionalChristmascake andpudding to cranberryandbrieminitartsand festive Christmas cookies, Odlums.ie has a recipe for everyone.

For thoseentertaining over the festive period,why notimpress guests by servingup

Afinelymilled flour, Odlums00Flouris perfectformaking pizzaandpasta

OdlumsCraftSourdough BreadMixprovides a quickandconvenient waytomakehomemade sourdoughbread

somedelicioushomemadepizza? Odlums’ new OOFlour is a finelymilledflourthat’s perfect for makingpizzaandpasta.Oron Christmasmorning, yourshopperscantake somefreshlybakedsourdoughbreadoutof the oven usingthenew OdlumsCraft SourdoughBreadMix,a quickand convenient way to make homemadesourdoughbread. Bothproductsare availablenationwidenow.

Visit Odlums.ie orfindthebrandon Facebook andInstagramor for more recipeinspiration.

Numberonebutter

Ireland’s numberonebutterbrand, Kerrygold, isthesecretingredient for everykitchen

TheKerrygoldrangeoffersfoodloversan abundanceofchoice

moment. The fulllineupof Kerrygold productsincludes KerrygoldIrishCreamery Butter (227gand454g), KerrygoldIrish SofterButter (454g)andthe recently launched KerrygoldSpreadable (454g)and KerrygoldUnsaltedIrishButter (227g).

Whether yourshoppersare buddingchefs, a dabhand at baking,orsimplyseekingthat extra edge to uptheirkitchengame, Kerrygoldoffers foodloversanabundance of choice to match everyoccasion.

To access thefull range, contact Kerrygold directly at hellokerrygold@ornua.com andthe teamwill connect you with yournearest supplier.

DeliciousChristmasgifts

At Dr. Oetker, the teamknows that Christmas isfullofmeaningfulmoments,fromspending timewith familyandfriends to opening presentsunderthetree.

What better way to spreadthe festive cheer thanbakingloved onessomedelicious, homemadetreats to show you care? Notonly willbakers – ofallskilllevels - have funmaking them,butthey canshare andenjoy them together – andit’s oftenmore meaningfulthan a shop-boughtpresent.

Whether a regularbakeror a kitchen newbie, allittakesis a few littletips to turn yummy Christmasbakesinto gift-worthy showstoppers.Dr. Oetkerhascreated the ultimate Christmasgiftguide to help everyone dojust that!

Sprinklesarea key segmentwith a biguplift at Christmastime, withthreetimesthe value generated at Christmastime vs outofseason*. To create a festive feel for any bake, your shopperscantryDr. Oetker’srangeofsparkly sprinkles – from ReindeerCheer & Christmas Party to Glamour & Sparkle. DrOetker’s ChristmasGlittery ColouredIcing isthe perfectproduct to addfinishing touches to any bakedgift,which comesinseasonal red, green,goldandblack.

For more informationonhow to make baked gifts extra-specialwithDr. Oetker’s Christmassy decorations,clever hacksandhandy ingredients,checkout www.oetker.ie. ■

*(Source:NielsenScantrackDataDecember2021)

HomebakerscanuseDrOetker’sChristmas GlitteryColouredIcingtoaddthefinishing touchestoanybakedgift

Makememorable Makememorable sweettreatsand sweettreatsand traditionsathome traditionsathome withSiucra withSiucra