The December Issue - ShelfLife by Mediateam

LARGEST INDEPENDENTLY AUDITED GROCERY TRADE CIRCULATION IN IRELAND

December 2023

Highlight of industry social calendar! IGBF chair Frances Higgins highlights the charity’s continued vital work at annual Christmas Lunch

A beneficial mindset Excel Recruitment’s Nikki Murran highlights how the right benefits can work wonders in attracting and retaining talented staff

Make it pop! Retailer Thomas Ennis explains why pop-up concepts can reap dividends, following the success of Spar Johnson Place

CONVENIENCE RETAILING • OFF-TRADE • SUPERMARKETS • NEWSAGENCY • FORECOURT

OPINION

ShelfLife December 2023 Vol. 30 No.12 Editor GILLIAN HAMILL (01) 294 7776 gillian.hamill@mediateam.ie Staff journalist SHAUNA BERNARD (01) 294 7709 shauna.bernard@mediateam.ie Contributors CAROLINE REIDY FIONNUALA CAROLAN NIKKI MURRAN COLIN GORDON Head of business IAN MULVANEY (01) 294 7766 ian.mulvaney@mediateam.ie

On behalf of all the team at ShelfLife, I would like to wish you all a peaceful and merry Christmas. While retailers are famed for your lack of holidays, I sincerely hope you are able to take some well-deserved time to relax with your family and friends this festive season. Thank you to all our readers for your continued support throughout 2023. We are genuinely proud to be your publication. Here’s to a happy and prosperous 2024!

Account manager MARK MORGAN (01) 294 7767 mark.morgan@mediateam.ie Circulation subs@mediateam.ie Publisher JOHN McDONALD (01) 294 7744 john.mcdonald@mediateam.ie

Gillian Hamill, editor, ShelfLife magazine

Printing W & G Baird Ltd ShelfLife is a controlled circulation magazine, available to selected individuals with interests in the retail and wholesale grocery trade, who fall within the publisher’s terms of control. For those outside these terms, annual subscription is €98.00 including postage & packing.

Contents December 12

COVER STORY 20 Kick-starting Chrismas with aplomb! All the news and photos from an annual highlight of our industry’s social

calendar – none other than the Irish Grocers Benevolent Fund (IGBF) Christmas lunch

NEWS&ANALYSIS Managing Director JOHN McDONALD; Sales Director PAUL BYRNE Operations Director BILLY HUGGARD Published monthly by Mediateam Ltd., 55 Spruce Avenue, Sandyford, Dublin 18. A94 RP22 Telephone (01) 294 7776 Fax (01) 294 7799 ISSN: 1393 0753

News grid 6 Seen and heard 14 CSNA news 40 Off-trade news 42 NOffLA news 4

FEATURES&REPORTS 12 Centra store profile: Crowned

Circulation audited by Audit Bureau of Circulations.

ShelfLife is a member of Magazines Ireland

Centra Ireland ‘Store of the Year’ 2023, Shauna Bernard speaks with Pallas Green Centra Limerick’s co-owners Ray and Brendan Lee

16 Spar store profile: Fionnuala

Carolan gets a tour of Spar’s popup shop in Dublin’s Johnson Place from operator Thomas Ennis and learns about how it commemorates Spar’s 60th birthday in Ireland

ADVISOR 10 HR: The HR Suite’s Caroline

Reidy explains the importance of having a Dignity & Respect Policy in your workplace to combat bullying, harassment and sexual harassment 18 Recruitment: Excel Recruitment’s Nikki Murran

explains how aside from salary, bonuses and benefits are extremely important factors when employees are considering a new role 29 Marketing: Christmas is the ideal time to showcase the 4Ps of marketing; product, price, place and promotion, says Colin Gordon

MARKETING& CATEGORY FOCUS 24 Best of the Year 30 Vaping 44 Social diary

NEWS

NEWSGRID The top news stories in FMCG

and retail from across Ireland

Applegreen to open up to 60 new M&S Food locations

Bord Bia secures EU funding for organic food campaign

Applegreen and M&S Food are to expand their partnership following a successful ﬁrst year of operations. The two brands have signed an exclusive 10-year agreement that will add up to 60 new M&S Food offerings at Applegreen locations during that time. Applegreen intends to open 15 new M&S Food locations by the end of 2024, which will increase the overall number of outlets to 20. The ﬁrst of the new stores will be in counties Louth, Meath, and Limerick, with other locations to be announced throughout the year.

Bord Bia has won two new EU contracts to promote organic EU beef and lamb and a separate campaign to promote EU mushrooms, the Department of Agriculture, Food and the Marine has announced. The combined value of the two campaigns is €5.7 million over three years. This comprises €3.96 million in EU funding and €1.73 million from Bord Bia and industry funding.

Grocery retail starter salaries soar 15% in response to minimum wage hikes Forecourt deli managers are now earning as much as €5,000 more than last year while forecourt trainee managers have witnessed salary increases of approximately €2,000. This is according to the ﬁndings of Excel Recruitment’s latest Grocery Retail Salary Guide 2024, which tracks salaries and trends across the grocery retail sector. Overall, salaries for entry level roles in grocery retail have gone up by 15% over the last 24 months – largely due to increases in the minimum wage, according to the guide.

Spar competition winners enjoy Hike Life Under the Tree event Spar recently treated a group of 60 competition winners to a special hike around the very popular scenic Ticknock Forest and Fairy Castle loop in the Dublin Mountains with Roz Purcell of The Hike Life. The Hike Life Under the Tree event was part of Spar’s 60th birthday celebrations and garnered a terriﬁc response from customers and emphasised the recent trend pointing towards Irish people seeking new ways to connect with nature and communities.

Ireland expected to generate over 100,000 tonnes of packaging waste this Christmas Christmas is one of the biggest occasions across the globe for waste generation, with Ireland expected to produce 100,000 tonnes of packaging waste this year. In a survey of 1,000 people conducted by not-for-proﬁt environmental organisation, Repak, 92% stated that they make a conscious effort to recycle packaging correctly over the festive period. When it comes to wrapping gifts in a more sustainable way, 44% plan to use reusable gift or tote bags, while 30% will opt for recycled wrapping paper or newspaper.

Re-turn publishes DRS transition period workshop summary Re-turn, the scheme administrator overseeing the implementation of the Deposit Return Scheme (DRS), has published a ‘transition period workshop’ summary. The purpose of the transition period is to ensure smooth transition arrangements for the “go live” of the Deposit Return Scheme on 1 February 2024, around stock management challenges. The transition period should also manage the rundown of ‘old’ stock and introduction of new Re-turn logo stock, as well as minimising cost challenges for all stakeholders.

TV presenter Kathryn Thomas with Dee Ahearn, CEO of Barretstown, and young reindeer helpers

Barretstown collaborates with retailers for Christmas campaign Barretstown, the Irish charity providing therapeutic recreation camps and programmes to children affected by cancer, has once again teamed up with Flahavan’s to produce Magical Reindeer Food. The festive Magical Reindeer Food will be available in Applegreen, Dealz and Lidl stores nationwide throughout December and with 100% of funds going directly to the charity with each €3 product purchase.

Aldi Carrigaline store opens Aldi recently opened a new store in Carrigaline, Co. Cork, creating 30 new permanent jobs. It continues Aldi’s nationwide expansion and represents an investment of over €10 million in the local area. Located on Old Pottery Road, the store becomes Aldi’s 27th store in County Cork and 161st store nationwide. It was officially opened by the local team, store manager, Jason Murphy and Aldi Play Rugby ambassador, Paul O’Connell.

Irish shoppers set to spend record-breaking €1.4 billion in December Grocery sales are expected to surpass €1.4 billion for the ﬁrst time ever in December. This is according to the latest ﬁgures from Kantar’s Worldpanel, which show that take-home grocery sales increased by 7.2% in the four weeks to 26 November 2023. Shoppers visited stores more often in November, making an average of 21.3 trips over the month, which is up 4.4%. However, volumes per trip continue to decline versus last year, down 4.4%. ■

For more details on all the above and the latest grocery-related news as it happens, visit www.shelﬂife.ie. ShelfLife December 2023 | www.shelflife.ie

Do More in Store this Christmas

One4all Gift Cards

Postage Paid Gift Boxes and Bags

Place you order by Email: aprs.orders@anpost.ie or Call us at 1800 300 150 Retailers, watch out for correspondence from PostPoint detailing competitions we are running in the lead up to Christmas

SEEN AND HEARD

Wear with Pride SuperValu, along with its team of GAA ambassadors, encouraged Ireland’s Gaelic games community to wear their rainbow laces with pride and show their support for the LGBTQ+ community in Ireland as part of the group’s ‘Wear with Pride’ laces campaign in support of Pride month. Throughout the entire month of June, SuperValu stores nationwide proudly offered rainbow laces for purchase. The proceeds from these sales were earmarked to contribute to

Belong To, an organisation dedicated to supporting LGBTQ+ youth in Ireland. The campaign gained momentum as individuals, teams, and communities embraced the symbolic gesture, creating a visual representation of unity and allyship, translating into tangible support for a cause that matters. Edel Russell, consumer insights and innovation director, Musgrave, presenting a cheque for ¤27,141 to Moninne Griffith, CEO, BelongTo

Bite-sized delights

Breakfast with a solution

Clonakilty Food Co. is launching two frozen products: Clonakilty Blackpudding Bites and Clonakilty Cocktail Sausages

Clonakilty Food Co. is renowned for its range of blackpudding, whitepudding, sausages and rashers, much loved staples in family fridges across Ireland. This Christmas, the Irish family-owned business is delighted to announce that it is expanding its range of products and bringing its expertise to the frozen aisles. Clonakilty Food Co. is launching two frozen products: Clonakilty Blackpudding Bites and Clonakilty Cocktail Sausages. Clonakilty Blackpudding Bites are bite-sized pieces of Clonakilty Blackpudding, allowing consumers to enjoy the unmistakable ﬂavour of the secret Clonakilty spice recipe, in a smaller and more convenient format. These irresistible bites have the added bonus of being high in iron and a source of ﬁbre and protein. Ideal to have on hand for easy meals and unexpected guests over the festive season. For more information, visit Instagram: @clonakilty_blackpudding.

Roctel, a leading technology solutions provider, hosted its inaugural Roctel Business Breakfast: Retail in Focus on 21 November, 2023, at the Constitution Room in the Shelbourne Hotel. The event brought together key players in the multisite retail arena, including Minister of State in the Department of Enterprise, Trade and Employment, Dara Calleary, founder and CEO, Cormac Reid, and Cisco head of small business for Ireland, Caroline Burke. The highlight of the event was the announcement that Rocsolid Retail 2.0 is now available across Ireland. This AI-ready, multiconnection, carrier-neutral service integrates CyberDefence, smart cameras, and advanced sensor technologies, offering enhanced business intelligence as a subscription service - all Cisco Meraki enabled end to end. Speaking at the event, Minister Dara Calleary praised Roctel’s commitment to innovation and its ability to reduce risks for retailers through Rocsolid Retail 2.0. As a proud son and grandson of retailers, he emphasised the critical role of the retail sector in the Irish economy. The Roctel Business Breakfast was declared a roaring success, prompting plans for additional events in 2024. These gatherings aim to provide C-suite delegates with insights from government and subject matter experts tailored to their industries. To receive an invitation to the next event, sign up for Roctel’s Tech Digest (RTD) via www.roctel.net.

The Roctel Business Breakfast was held on 21 November, 2023 in the Shelbourne Hotel Dublin

Taste of Dublin moves to Merrion Square

Taste of Dublin offers an eclectic range of culinary experiences for its guests

ShelfLife December 2023 | www.shelflife.ie

Taste of Dublin, one of Ireland’s leading food and cultural experiences, will move from the Iveagh Gardens to Merrion Square in 2024. The new location will lend a larger footprint to the event, allowing for a more immersive visitor experience with sponsors and brand partners able to scale up their presence on-site. Following a record-breaking year for ticket sales in 2023, the event expects over thirty-ﬁve thousand visitors next year over the four days, taking place from 13-16 June. The event ﬁrst launched in Dublin Castle before moving to the Iveagh Gardens in 2007,

has grown in both footfall and exhibitors, while celebrating the beauty of the city itself. Featuring a growing number of bars, food and drinks masterclasses and artisan producers, the festival will embrace its new, central location - a ﬁtting backdrop for a truly unique visitor experience. The summer celebration is set to continue to champion an entertaining mix of well-known Irish chefs, specially curated dishes, expert talks and much more. Sponsorship and exhibitor opportunities are now available as well as corporate hospitality enquiries. Contact info@tasteofdublin.ie for more information. ■

We’re here for the

Did you getters always-nearby.com

Merry Christmas to all our Nearby retailers, customers and supply partners

SEEN AND HEARD

Sip into new year’s with a glass of B Secco by Black Tower As the countdown to the New Year begins, Black Tower introduces its sparkling sensations, B Secco White and B Secco Rosé. Both wines, which feature a 5.5% alcohol volume and only 65 kcal per 125ml glass, ensure a healthy and happy start to 2024! B Secco White (5.5% ABV) is a smooth and vibrant white wine which offers rich fruit ﬂavours of apple, grapefruit, lemon, orange, and pear. Priced at just €5.00 (RRP) per bottle, it’s a budget-friendly choice that won’t break the bank! For those who prefer a touch of pink, B Secco Rosé is a smooth and refreshing rosé boasting rich fruit ﬂavours of blackberry, cherry, orange, plum, strawberry, and raspberry. Also priced at

just €5.00 (RRP), customers can now indulge in the guilt-free pleasure of B Secco White and B Secco Rosé, with only 65 kcal per 125ml glass—over 30% less than standard wine with 9.5% alcohol volume! In a Global Health and Well-Being study conducted in 2022, it was found that 78% of people worldwide expressed a strong desire to focus on self-care and well-being in the new year. B Secco is proud to align with this, offering a choice for those seeking a healthier and more conscious approach to celebration. B Secco is now available at Tesco, Dunnes, SuperValu and Centra nationwide. For more information visit: www.black-tower.com Instagram: @blacktowerwine

Musgrave MarketPlace reports surge in premium vodka sales

A Pornstar Martini has been confirmed as the nation’s favourite cocktail

Forget a tumbler of brandy for Santa this year, and instead think about leaving the big man a Pornstar Martini, which has been conﬁrmed as the nation’s favourite cocktail. Research commissioned by Musgrave MarketPlace revealed that a third of the country are fans of the passionfruit and vodka-based cocktail, and that nearly half of all respondents (49%) prefer a cocktail with vodka, suggesting that the classic spirit has made a comeback to rival the popularity of gin and whiskey in recent years. For three-quarters of the country, a cocktail was more on the cards at Christmas than any other time of the year – with Christmas parties, nights out aplenty and a week or longer of festive fun. For all respondents, bar menus were the biggest source of inspiration for cocktails, however 31% of both 18-24- and 25–34-year-olds also said Tik Tok or Instagram is where they spot new and trending cocktails, like the St Germaine Spritz. Musgrave MarketPlace has seen a 70% increase in St. Germaine sales in 2023 – which demonstrates the fact that the lesser-known elderﬂower liqueur is having a moment due to its popularity on Tik Tok! Two thirds are willing to pay more for a premium cocktail with 57% viewing it as a treat to themselves or 65% will do so when it’s a special occasion. Ken Allan, head of Beverage at Musgrave MarketPlace said: “We’re seeing huge demand for the classic spirits that are making their way into cocktail menus across the country. Premium vodka especially is seeing a massive boost, up 122% in 2023 and tequila has outperformed itself, with a 65% increase in sales.”

ShelfLife December 2023 | www.shelflife.ie

B Secco White and B Secco Rosé by Black Tower have 5.5% alcohol volume and only 65 kcal per 125ml glass

Workplace waste made easy! A toolkit designed to take the uncertainty out of waste segregation in the workplace is now available from MyWaste, Ireland’s official guide to waste. This government funded initiative provides a free and extensive suite of signage and training materials to help workforces make accurate recycling decisions. This will assist Irish businesses achieve greater circular economy performance through increased recycling and composting rates. A recent waste characterisation study carried out by the Environmental Protection Agency found that 74% of waste placed in the general commercial waste bins should be placed in either the recycling or food waste bins. Food waste, paper and plastics are the top three wastes in commercial general waste bins and over 70% of food waste generated by the commercial sector is placed in general waste bins with only 25% placed in organic waste bins. Speaking on behalf of the Regional Waste Management Planning Offices, Kevin Swift, Connacht Ulster Region Waste Office said: “This initiative will empower small and medium size businesses, particularly those in the retail, hospitality, manufacturing and corporate sectors, to further improve how their waste is managed.” Assets include posters, bin labels, brochures, checklists, training animations and testimonials and materials which are available to order (while stocks last) or download free of workplace charge from www.mywaste.ie/ business/. Additional information is available from INCREASE RECYCLING RATES mywaste.ie or COMPLY WITH NEW LEGISLATION PROMOTE A CIRCULAR ECONOMY snimhainnin@ mayococo.ie ■

MANAGE WASTE BETTER

Go to mywaste.ie/business to download a FREE TOOLKIT designed to help you better manage your business waste. This toolkit includes posters, bin labels and a step-by-step guide to better business waste management. Printed copies are also free to order while stocks last.

#circularworkplaces

The materials will make it easy for staff to quickly understand what waste goes in what bin and should significantly increase the amount of recyclables and food waste diverted from the general bin

ADVISOR: HR

Dignity and respect at work Bullying, harassment and sexual harassment is an area that can cause concern for even the most experienced of management teams. As we approach the Christmas season with festive parties aplenty, it is crucially important that each organisation has a Dignity & Respect Policy in place, writes The HR Suite’s Caroline Reidy

The purpose of a Dignity & Respect at Work Policy in an organisation is to create a working environment which is free from bullying, harassment and sexual harassment. The policy should be designed to treat all employees in a consistent manner to provide this environment. The obligation of the Employment Equality Act requires employers to act in a preventative and remedial way. The legislation surrounding Dignity & Respect at Work is derived from the Employment Equality Act, 1998 (Code of Practice) (Harassment) Order 2012. Whilst it is not always possible for employers to control the statements or comments that might be made by individual employees in the workplace, the action that the employer takes in response to an allegation of harassment or discriminatory behaviour is of the utmost importance. An organisation is vicariously liable if bullying, harassment or sexual harassment occurs within the workplace.

and also at work associated events such as meetings, company outings, i.e., Christmas parties, regardless of whether they are on the company premises or at an off-site location. The policy should apply to harassment not only by fellow employees but also by a customer or other business contacts to which an employee might reasonably expect to come into contact within the course of their employment.

Informal and formal procedures There is both an informal and formal procedure to deal with the issue of bullying/harassment at work. Any investigation should be completed as quickly as possible. Any employee who makes a complaint of bullying or harassment should have the option of which procedure they wish to follow. A contact person should be put in place, in order for employees

to have someone with whom to discuss their options in a confidential manner. It is often preferable for all concerned that complaints of bullying or harassment are dealt with informally whenever possible, as an informal approach can often resolve matters. As a general rule, reasonable attempts should be made to address an allegation as informally as possible by means of an agreed informal procedure. Though described as informal, it is still important to note that there should be a predetermined written procedure for dealing informally with a complaint of bullying. This could involve instructing an employee who believes he or she is being bullied/harassed to explain clearly to the alleged perpetrator(s) that the behaviour in question is unacceptable. If the complainant finds it difficult to approach the alleged perpetrator(s) directly, there should be an option to seek help and advice, on a strictly confidential basis, from their manager or someone within the organisation. The contact person should listen patiently, be supportive and discuss the various options open to the employee concerned. A complainant can choose to by-pass the informal procedure to a more formal approach. If an informal approach is inappropriate, or if after the informal stage, the bullying/harassment persists, the formal procedure should then be invoked. Again, these need to be predetermined written procedures that employees are made aware of through a company handbook or company policies and procedures.

Essential principles There can be some variations to

Clear definitions In order to draft an effective Dignity & Respect at Work Policy, it is important to ensure that bullying, harassment and sexual harassment are clearly defined. The policy should provide signposting for prompt, fair, confidential and effective redress. The scope of the policy should outline who the policy applies to and in what scenarios. The policy applies to employees both in the workplace ShelfLife December 2023 | www.shelflife.ie

The Dignity & Respect at Work policy should apply to harassment not only by fellow employees but also by a customer or other business contacts

CAROLINE REIDY Managing director The HR Suite If you are an organisation based in the Republic of Ireland and require further information or advice relating to HR, please do not hesitate to contact The HR Suite’s office on (066)7102887 or email info@thehrsuite.com.

the formal procedure from company to company. However, all procedures need to ensure that the following principles are adhered to: • The complainant should make a formal complaint, in writing. • The alleged perpetrator(s) should be notified in writing that an allegation of bullying has been made against them. They should be given a copy of the complainant’s statement and advised that they shall be afforded a fair opportunity to respond to the allegation(s), within specified time limits. • Both parties must have the right to be accompanied by a representative at all meetings. • The complainant should be subject to an initial examination by a designated manager or senior person within the organisation, who can be considered impartial, with a view to determining the most appropriate course of action. • No assumptions should be made by the company about the guilt or otherwise of the alleged harasser, or about the motivation or intent of the complainant. • An appropriate course of action at this stage, could be exploring a mediated solution or view that the issue can be resolved informally. • Should either of these approaches be deemed inappropriate or inconclusive, a formal investigation of the complaint should take place with a view to determining the facts and the credibility or otherwise of the allegation(s). This procedure must be open and transparent and must be in line with the rules of natural justice. ■

STORE PROFILE

Crowned Centra Ireland ‘Store of the Year’ 2023, Shauna Bernard speaks with Pallas Green Centra Limerick’s co-owners Ray and Brendan Lee about the store’s transformation, commitment to the local community and fantastic achievement at the Pride of Centra Awards

Winning ideas! In 2022, Ray and Brendan Lee, seasoned retailers with nearly two decades of experience managing stores in Ireland, undertook a transformative venture by taking up the reins of the Pallas Green Centra store in Limerick.

Strategic renovations Located on the N24, the Lees promptly initiated plans to revitalise the store in Pallas Green. Their vision materialised into a comprehensive store redevelopment finished within a brief six months. Ray notes:“We underwent a comprehensive redevelopment, overhauling everything from refrigeration to floors and fixtures. There isn’t so much as a screw down there that wasn’t replaced!” A significant emphasis was placed on enhancing their bakery, with fresh deli foods and bakery items taking centre stage. Introducing their bakery brand, Lee’s Bakery, the brothers aimed to replicate the success of their Charleville stores in Pallas Green.“This has been a unique advantage in Charleville, and we aimed to replicate it in Pallas Green,” says Ray.“Our range of bakery products, bearing our name, sets us apart in the area.”

Soaring sales The renovations brought real success, not just cosmetic improvements. Overall sales at the refurbished store surged by nearly 20%, reflecting the Lees’ commitment to surpassing customer expectations. Their focus on quality and uniqueness led to an outstanding 147%

increase in the bakery segment. Additionally, deli sales rose by 38%, affirming the success of their emphasis on fresh, high-quality offerings. Their strategic approach to driving sales and margins in key categories provided the store with a competitive edge in a challenging market. The robust sales performance reflects the effectiveness of their strategic approach to the business.

Investing in people With 35 employees, evenly split between full-time and part-time positions, Centra Pallas Green has become a focal point for the community. The Lees have invested heavily in fostering a positive and inclusive working environment, with a particular emphasis on people development. Brendan discusses their commitment to bringing the established culture from their other stores to Pallas Green, a process that involved significant effort and collaboration. Brendan notes:“The big challenge for us was to bring that culture here to Pallas Green. It’s a very inclusive environment where we work closely with our staff on the ground; we genuinely put a massive emphasis on people development.” One notable success story is that of Ali Cunningham, a staff member who was promoted into a management role and is currently being supported through college in Dublin by the Lees. The emphasis on developing staff and providing opportunities for growth is a key aspect of the Lees’ management

The team at Pallas Green Centra Limerick celebrating their win at the Pride of Centra Awards. Retail Consultant Dr Alan Collins undertook a competitive independent auditing process, in which Lee’s Centra Pallas Green Limerick excelled

ShelfLife December 2023 | www.shelflife.ie

Ray and Brendan Lee, co-owners of Pallas Green Centra Limerick, were delighted to be named as the Centra Store of the Year 2023

strategy. Brendan says:“We do this with all of our management team. It’s been a busy year developing our people, but that’s something that we constantly focus on.”

Community engagement Understanding the importance of community engagement, the Lees implemented a comprehensive plan to integrate Centra Pallas Green into the local fabric. Leveraging their experience in Charleville, they actively engaged with local schools, sports clubs, and community events. The Lees continue to sponsor local initiatives, support local suppliers, and actively participate in events such as Darkness into Light. Ray states:“When we arrived 20 months ago, we were unknown in the area. Having a strong history of community involvement in Charleville, where we were well-established, we pondered how to replicate this in a new community where we were newcomers.” Giving an example of the groundwork they did when first arriving at Pallas Green, Ray notes:“We engaged at the grassroots level with local and national schools. In the first few weeks, we visited schools, introducing ourselves to young kids and distributing Easter eggs to every child in the national schools. This simple gesture generated immense goodwill among parents, leaving a lasting positive impression.” By actively involving themselves in the community, the Lees succeeded in building strong connections and gaining the support and goodwill of the local residents.

Centra Pallas Green is now the main sponsor of Pallas Green GAA as well as supporting Ladies football in Pallas Green LGFA, local national schools, meals on wheels and many other community groups and charitable fundraisers

STORE PROFILE

“At the heart of our community” messaging is proudly displayed in-store

Innovation in retail Consistently demonstrating their entrepreneurial spirit and innovative approach to retail, the Lees responded to the challenges posed by the Covid-19 pandemic. Recognising the limitations on in-person dining, they launched a website, lovelees.ie, allowing customers to order from their cafe online. This initiative evolved to a successful occasion cakes business, generating more than €100,000 in annual sales. Ray adds:“We’re currently developing a completely new website, and our goal is to have it up and running, hopefully by January. This means we’ll be able to offer online ordering for occasion cakes, with the convenience of having them delivered to the stores for collection.” Additionally, the Lees introduced innovative products like cheese boards and afternoon tea sets, leveraging the skills of their in-house bakers and chefs. Their willingness to embrace unconventional ideas and actively involve their team in the innovation process sets them apart in the convenience store sector.

Centra support The Lees attribute part of their success to the support provided by Centra, their symbol group partner for nearly 20 years. While being part of a national retail brand, they appreciate the flexibility that Centra allows for local retailers to infuse passion and vision into their business. The support ranges from regional managers to financial teams and marketing, showcasing a

The in-store deli offers delicious options throughout the day, for breakfast, lunch, dinner and snacking occasions

collaborative relationship. Ray states:“Centra isn’t just a brand; it’s a partner. The support, from regional managers to marketing, is a testament to a collaborative relationship that breeds success.” The synergy between national branding and local passion has been instrumental in Pallas Green’s recognition as the best Centra store in Ireland.

Challenges amid triumph The Lees acknowledge the challenges that accompany success, particularly in the face of rising business costs. The investment in renovations was undertaken amid increasing energy costs, necessitating a focus on sustainability and operational efficiency. While successfully offsetting some of the rising energy costs through energy-efficient measures, they highlight the broader issue of rising costs, including payroll expenses and labour shortages. The government needs to do more to support these businesses, who are going to continue to face increased cumulative costs over the coming years. The government supports from the recent budget do not go far enough.

Reflecting on success The pinnacle of the Lees’ success came when Pallas Green Centra was crowned Centra Ireland‘Store of the Year’ 2023. The award not only recognised their achievements but also symbolised the culmination of their efforts in transforming the store and ingraining

The ‘grab and go’ fridge at Centra Pallas Green offers even more convenience for time-pressed shoppers

it within the local and national community. Brendan notes:“We secured victory in our category, which was truly remarkable given the exceptional quality of the other competing stores. Winning the category was astonishing, but when the overall winner was announced, it was simply mind-blowing. Witnessing Teresa, our store manager who has been with us for 24 years, experiencing pure joy on that stage was the highlight of the night for me. Her reaction was my defining moment of that evening.” The impact resonated within the community, with customers expressing pride in their local store achieving such recognition. Winning the award has brought added responsibility, as the Lees now focus on maintaining consistency and elevating the customer experience to new heights.

Future plans Looking ahead to 2024, the Lees remain unwavering in their commitment to growth and innovation. Plans include further development of the newly acquired store, expanding the Charleville store with a new bakery facility, and extending a café. Pallas Green Centra success extends beyond retail, emphasising community engagement, staff development, and innovation. The Lees, navigating challenges, exemplify a successful model in the dynamic convenience retail landscape. Pallas Green is not just a store, it’s a testament to transformative success. ■

The Lees leverage the skills of their in-house bakers to provide an appetising fresh bakery offering in-store

www.shelflife.ie | ShelfLife December 2023

CSNA NEWS

CSNA NEWS CSNA would like to wish all our members a Happy Christmas and a successful New Year! CSNA NEWS

Fearful shop owners being told by gardaí to ‘Take it up with Drew Harris’

GUS O’HARA

National President, CSNA

CSNA REMINDER

New national minimum wage rates commencing 1 January 2024 The minimum rate for an adult worker aged 20 and over will be €12.70 per hour. The reduced rates are as follows: Under 18 years of age 70% of Full = €8.89 per hour 18 years of age 80% of Full = €10.16 per hour 19 years of age 90% of Full = €11.83 per hour

Following on from the appalling incidents in Dublin recently, last week, the CSNA has issued a plea for a change to the way gardaí respond to anti-social behaviour in our shops and on our streets. This call was made on RTÉ Morning Ireland and reproduced in a number of publications as shown below. The chief executive of the Convenience Stores and Newsagents Association, Vincent Jennings, said many shop owners are fearful. “There have to be changes to the way that gardaí respond to calls, that we’re not being told as we are at the moment, ‘take it up with Drew Harris. We don’t have the resources. Go away and get private security.’ “This is from guards who are responding when they ﬁnally arrive and people are asking the questions, ‘why didn’t you come earlier? They’ve gone now’ … and they’ve been told to take it up with Drew Harris,” Jennings told RTÉ’s Morning Ireland. The industry he represented was “perceptive and receptive” whether it was reacting to riots like in Dublin or ﬂooding in other parts of the country recently. While the riots had been “extreme”, Jennings said, similar events with “feral youths” happened on “a very regular basis.” “There are people who are just running amok. And it most certainly

While the riots had been “extreme”, CSNA CEO Vincent Jennings says similar events with “feral youths” happen on “a very regular basis.”

has become much worse in the last two years.” Jennings said the Friday after the riots that he had been speaking with members in Parliament Street, Millennium Walk and O’Connell Street to Abbey Street. Some had been fortunate to have already closed when the riots commenced that particular Thursday night, but they still had to deal with fearful staff the following morning when there were a number of incidents and gardaí “were not around to assist”. “Over two hours waiting on O’Connell Street for somebody is not good enough. And it’s a growing problem.” GDPR was frequently cited as a reason for the reluctance of the gardaí to introduce an initiative

CSNA NEWS

Deposit Return Scheme: New Year, new information The CSNA has been very encouraged by the response from members to its ﬁve-part Deposit Return Scheme information series in advance of registration. However, the Deposit Return Scheme hasn’t ﬁnished: it has only started! In the New Year, the association will be issuing important information including the dos and don’ts of the scheme as it affects retailers.

ShelfLife December 2023 | www.shelflife.ie

already in operation in Belfast where traders shared information, including photographs, he said. Assaults of shop workers, who had been essential workers during Covid, should be seen as a separate and heinous crime, he added. In response to reports that Dublin councillors had warned that communities would form vigilante groups, Jennings said that vigilantism was a bad thing. “There needs to be guards on the street,” he said. “There needs to be resources given to those guards. They need to be properly trained and adequately trained and trained to respond in an efficient fashion. This is our real moment now to make a difference and to change the way of policing.”

CSNA NEWS

IF YOU WISH TO JOIN THE CSNA, PLEASE CONTACT THE ASSOCIATION ON 045 535050

CSNA NEWS

Association attends high-level roundtable workshop in Department Of Enterprise Every retail employer is worried about the cumulative effects facing their businesses due to decisions taken by the government which force very signiﬁcant additional payroll costs onto them. While many employers are affected by these changes to minimum wage rates, Statutory Sick Pay, pension auto enrolment, various additional leave schemes, the extra Public Holiday and the introduction of remote work, coupled with the most recently announced additions to PRSI rates, CSNA made the argument that our particular sector is disproportionately affected by many of these “improvements” and is extremely disappointed that the assurances given by government representatives in the lead-in to the Budget fell woefully shy of any meaningful support. The association is continuing to engage on this vitally important matter, it once more asks all members to lobby your Fianna Fail and Fine Gael TDs and Senators demanding that they raise the problem we have identiﬁed with their Ministers. You need to be prepared to show the extent of these “improvements” as they affect your business; this means a frank and truthful display of your accounts, coupled with

The CSNA is urging all members to speak to your Fianna Fail and Fine Gael TDs and Senators about how additional payroll costs will affect your business

the expected extra costs that are facing you. You need to let them know how your business will be affected, how it will impact planned investments, staff numbers, future growth and your position within the community as an employer. It is really important to let them know that the transition towards a Living Wage cannot be done without horriﬁc casualties throughout the sector and that any suggestion from them that the

answer is to raise prices displays a real ignorance of the competitive nature of our business and the presence of competitors with deeper pockets and no loyalty to their customer base. Please don’t wait for others, make an appointment to meet your representative, invite them to visit your store and make sure they are aware of the difficulty that their decisions are having on your business.

Association queries Department on Organisation of Working Time (OWT) Act anomalies

The CSNA will provide clarification on anomalies within the OWT Act for members as soon as possible

Following a number of observations from CSNA members throughout the country in recent weeks regarding varied interpretations by WRC inspectors of Section 5 of the OWT Act as it applies to the computation of part-time workers’ public holiday entitlements, the association has sought a meeting with Department of Enterprise officials who are charged with queries relating to this act. Once clariﬁcation has been provided to us, we shall bring it to you. ■

CSNA NEWS

Irish Water: ‘Water In, Water Out’ billing to be raised in public consultation Members will most likely be aware that Irish Water bills commercial (or non-domestic) customers differently and not only charges for the metered product coming into your shop, it also charges you for the same quantity as it leaves your store, regardless of whether you have supplied thousands of litres of hot beverages or used the water while making products for sale in the bakery/deli. The association has spent some time bringing together experts from a number of different

disciplines in an effort to get both Irish Water and the Regulator for Utilities to design a fairer methodology that would account for what the CSNA believes is clearly an unfair practice. We are pleased to advise that a public consultation will be launched presently in which the issue of billing ‘Water In, Water Out’ will be raised. We will give you notice of a suggested response to this question once we have had sight of the document.

The CSNA wants a “fairer methodology” to be implemented for water charges

www.shelflife.ie | ShelfLife December 2023

STORE PROFILE

Thomas Ennis has launched a pop-up shop, Spar Johnson Place in Dublin 2, to mark the Spar brand’s 60th anniversary in Ireland. Fionnuala Carolan met up with Ennis to hear about the pop-up concept and also to learn about what makes him tick

Make it pop!

lthough Thomas Ennis has an insatiable drive in him to work, he says he is not remotely motivated by money. He left school at 15 despite being a good student but says,“I didn’t like being told what to do”. He’s been working in retail ever since, running 12 Spar stores in Dublin city and its surrounds, and his star continues to rise as he spends an increasing amount of time carrying out motivational talks everywhere from local Dublin schools to being flown first class to Australia to speak to a conference full of retail delegates keen to learn the secrets of his trade. Aside from working, he spends his free time working out. A self-professed fitness fanatic, who has never drank or smoked, he has competed in 20 marathons and countless ironman competitions and admits to being at his happiest when out on his bike or swimming in the sea and is more comfortable in a tracksuit than a designer suit. So, what motivated him to become a selfmade businessman?“When I was younger, I wanted more than I had, which wasn’t much. It wasn’t about money but about seeing what I could achieve,” he explains. Life after school was spent as an apprentice butcher in FX Buckleys on Moore Street gaining a thorough understanding of fresh food. From there he went on to work for John Rushe’s SuperValu in Naas, spent time with the Furey Smyth Group and ended up in Superquinn before going out on his own.

He counts all these experiences as formative in his retail education.“I really enjoyed working with John Furey and Maurice Smyth,” he says.“I would say that that’s where I got my absolute love of retail. I became a store manager in Spar Hartstown but what I really enjoyed about it was that you had the owner of the business, Maurice Smyth packing the fruit and veg with you. He would walk the shop floor, pointing out this and that and I learned the importance of attention to detail.” When he moved to Superquinn he counts himself lucky to have worked closely with Feargal Quinn and numerous other strong players like Cormac Tobin, Pat Kelly and Derek Clarke.“I was a young, single man so I would have happily worked seven days. I loved work and I wanted to work. I had good people around me and I listened and educated myself and they probably saw someone who was hungry to learn,” he admits.

Out on his own He credits John Clohisey of BWG as being instrumental in kick-starting his career as an independent retailer.“I was lucky with [Spar] Merrion Row with the backing of John Clohisey and David Bagnall. In 2005 Spar Ireland was well ahead of everyone. It opened two flagships in the one day Millenium Walkway and Merrion Row on 6 December 2005. If you look at most of the Spar retailers, a lot

Attention to detail is paramount for Thomas Ennis, which can be seen throughout Spar Johnson Place’s well-stocked, tidy shelves

ShelfLife December 2023 | www.shelflife.ie

Retailer Thomas Ennis operates 12 Spar stores in Dublin city

would have come through the ranks. Spar Ireland is very good at giving people opportunities,” he says. His first foray as an independent retailer had its ups and downs. He readily admits that he lost money in the first six months in Spar Merrion Row as he made a lot of mistakes through trial and error.“There were people there to help me when I was struggling. In the following six months I made back what I lost and made some money and that’s continued ever since,” he says.

Spar pop-up shop Ennis’ latest venture is the Spar pop-up shop at Johnson Place in Dublin 2 which opened on 8 June, with the new store taking just two weeks to build. He says it’s the first retail pop-up ever done. The new venture represents an innovative approach to business development as it provides a short-term commercial venture in an unused premises, that was able to get up and running in a very short time. The fitout of the store was expedited through taking a plug and play approach facilitating Ennis to set up quickly while promoting an ethos of recycling and ecoconsciousness with reused countertops, fridges and shelving across the store. The external fascia is a replica of the original 1963 Spar sign, while inside the store has been fitted out with a retro theme complete with throwbacks to Spar’s origins including a collage mural of 1960s imagery

Thomas Ennis says Spar Johnson Place is the most fun he’s had with a shop for a long time, and this is reflected in humourous messaging throughout the store such as “Shop til you pop!”

STORE PROFILE

alongside vinyl records and pop-art as part of the store décor. So how did it come about we wondered?“I’ve a good relationship with Colin Donnelly, Spar retail director and we met and I talked to him about the pop-up and they were really enthusiastic. They are innovative and they will try things. We talked about the 60 years and combining the two and it made perfect sense. It’s a very cool retro theme that’s non-corporate. Myself, Colin and Declan Ralph who looks after store development, said we’d do something funky to celebrate and acknowledge the 60 years. We started there and just let it grow,” he reveals. He says it’s the most fun he’s had with a shop for a long time.“It was great craic. The good thing about it was that I had people on the same page as you, Spar Ireland, the development and retail side of it, my team and the builder that was involved. We just pushed it through. It was so much fun opening it and we got a lot of press out of it because it’s different. It’s important to have a bit of fun in this world.” On the back of this, he has plans for two more similar pop-up stores opening in the next year in the city centre, although he would not reveal where these will be as of yet. “We have a model that works so we don’t need to invent anything, so we’ll stick with that,” he explains. Commercially the Johnson Place pop-up store is trading very well with just two staff needed to man it in the morning and two more in the afternoon. “Everything is pre-packed from our kitchen in Merrion Row so it’s all our own brand food. There is no deli so that takes away a lot of the rules and regulations. We could close that shop down and plug it all out and we’d be out of there in an hour.”

Focus on the eco A focus of the pop-up shop is recycling and eco consciousness and on this theme the upcoming Re-turn initiative is welcomed by Ennis as another step in the right direction.“As retailers we are always focusing on recycling,” he says.“We’re conscious of our environment. Re-turn is like everything else. It’s going to have its challenges but it is what it is so you’ve got to work with it. We have a reverse vending machine in some of the stores but other stores will be exempt due to space constraints,” he explains.

“I’ve a good relationship with Colin Donnelly, Spar retail director and we met and I talked to him about the pop-up and they were really enthusiastic. They are innovative and they will try things. We talked about the 60 years and combining the two and it made perfect sense. It’s a very cool retro theme that’s non-corporate.”

Spar Johnson Place displays fun retro messaging such as “We’re just popping by to say hello!” and “Have I seen you in my past life?” which highlights its recycling and eco-conscious credentials

Best and worst decisions A straight talker, Ennis has no problem admitting the mistakes he has made in the past and like any entrepreneur he uses his failings to ensure he doesn’t make the same mistakes again. He says that the best and worst business decisions he ever made happened in the one shop. “In 2008, I opened Spar Celbridge against the advice of everybody and I told them I could fix it. It was right in recession. It was the wrong timing. I didn’t do the correct due diligence. I didn’t get under the bonnet. I just looked at the top level stuff and I thought we could fix it and it took me two years to realise I couldn’t. It was the best decision, when I realised I couldn’t fix it, to sell it. It was the first business I’d walked away from. You get a bit of self-doubt but I learned a lot from it and I didn’t let it happen again. I closed Spar Wexford

Coffee is a key category at the store, with many customers working in businesses nearby

Street during the Pandemic as I had a landlord that wasn’t willing to work with me. I’ve sold a couple of other sites too. There is no emotional attachment anymore. The figures make the decision for you.”

Plan for the future Ennis has four children from the ages of 23 down to 11 and the older ones have worked with him throughout the years but he is not concerned with them joining the business unless they are really passionate about it.“If you enjoy what you do, you don’t really class it as work. I try to teach that to my kids. I say try to find something that makes you tick that will pay you a half decent salary. I don’t think my kids would get into it but they might surprise me. If they want to that’s grand but I don’t mind. You have to want it. We’ll see what happens,” he states nonchalantly. Talking about the future, he says he wants to keep working indefinitely.“I enjoy doing what I do. It’s very challenging. It would drive you nuts but it’s been very good to me. I sleep well at night; you control the controllables. What I can’t control, there is nothing you can do about it so I don’t lie awake at night. I’ve built up a great team around me and I have a good balance now. I want to open more shops but I’ll only do it if it makes sense.” ■

The pop-up store’s interior has been fitted out with a retro theme complete with throwbacks to Spar’s origins including a collage mural of 1960s imagery alongside vinyl records and pop-art as part of the store décor

www.shelflife.ie | ShelfLife December 2023

ADVISOR: RECRUITMENT

“Increasing annual leave with length of service is a wonderful way of rewarding and retaining those with the most experience in your business,” writes Nikki Murran

Benefits when attracting and retaining staff Contrary to popular belief, money is not the main driving factor most employees consider when making a move. Here, Excel Recruitment’s Nikki Murran outlines bonuses and beneﬁts that may help to attract new staff and retain your current team Most retailers are facing a significant increase in their wage budget from this January. This increase, coupled with additional sick days, the upcoming new February bank holiday costs and imminent pension auto-enrolment is forcing employers to look at more creative ways of attracting and retaining staff that won’t break the bank. We have seen that whilst staff won’t stay in a job where they feel undervalued or underpaid, money is not the main driving factor most employees consider when making a move. With this in mind, we have reached out to various retailers and retail managers across the grocery industry to provide a list of bonuses and benefits you can consider adding to your package which may help when it comes to attracting new staff as well as retaining your current team.

Work-life balance This comes in the form of advanced rotas, flexible shifts, remote or hybrid working patterns, scheduling weekend off rotations, reduced contract hours, or job sharing. The focus on work-life balance has never been higher – with more and more candidates citing this as their main motivating factor when looking for a move. Whilst remote working is often not a viable option in our sector, ShelfLife December 2023 | www.shelflife.ie

many retailers have been working to improve contracted hours or offer a little more flexibility to their teams, and have been reaping the rewards of lower staff turnover as a result.

Travel Company car and fuel allowance are not always viable benefits you can offer. But the bike to work and the Annual Tax Saver Travel schemes are benefits most businesses can offer at a relatively low cost which add real value to their workforce. I’ve seen roles that require travel advertised without the mention of a car, mileage or fuel allowance. Only to find out these roles offered fully expensed company vehicles, but they had not thought to include this as a perk in their job ad. I’m confident this would have deterred numerous suitable candidates from applying.

Discounts Many retailers offer in-store staff discounts, ranging from free or subsidized lunches or coffees to 20% off their weekly shop. However, these discounts are often only disclosed when a new employee starts – rather than as part of the advertising campaign or even offer letter.

The ability to offer discounted or subsided gym membership is a substantial perk for many employees

Another great and highly valued perk comes in the form of group discounts. It is often worth reaching out to local businesses and asking if they will offer a small discount for your staff in return for the same for theirs. Many local gyms will also offer discounts when approached and being able to offer discounted or subsided gym membership is a substantial perk to many. I have seen discounts on everything from childcare and chemists to driving lessons and bakeries – it takes a little leg work but is definitely worth the effort!

Annual leave Annual leave can be a deal breaker for many candidates when it comes to accepting a new role. Increasing annual leave with length of service is a wonderful way of rewarding and retaining those with the most

NIKKI MURRAN Director, Grocery Retail Recruitment, Excel Recruitment www.excelrecruitment.com

experience in your business. “Birthday days off ” is another benefit that has a significant impact on culture and retention. A number of retailers give their staff one additional day’s leave to be taken on their birthday. Obviously this incurs a cost to the store, but this novel incentive has such a positive impact on staff that I think it’s a worthwhile one to consider.

Employee engagement initiatives These are less tangible and usually less costly, but that’s not to say they are any less impactful. Arranging initiatives or small incentives to keep employees feeling appreciated or part of a team goes a long way. Ideas here range from birthday cakes and celebrations to involving store staff in charity walks, fundraising drives, or community clean-ups.

ADVISOR: RECRUITMENT

Employee recognition schemes – from €5 store vouchers for“staff member of the day” to employee awards events, add to the sense of accomplishment and teamwork in most businesses and are a great way to build a positive culture in which people are reluctant to leave. Perhaps include Christmas parties or team bonding events within your list of benefits, if this is something you offer. Or it’s maybe something to consider if you don’t.

Statutory Don’t forget to include all those benefits employees can now avail of - regardless of whether they are something your business started or which is now mandated, such as sick pay, upcoming pensions, maternity leave, paternity leave, or parental leave.

Employee wellness Many employers are offering employee assistant programmes or mental health days. Others offer

discounts on doctor’s or dental visits. Healthcare insurance can be an overburdening cost to many retailers, but you may find – with a little research – a health insurer willing to offer a small discount to your staff.

Training Nearly all the retailers I speak with offer excellent training and development as well as ample opportunities for growth and career development. This is certainly a perk worth shouting about as it is one of the highestranked benefits cited by employees looking for a move. If you offer mentoring and coaching to new employees, access to e-learning platforms, or indeed the opportunity to avail of further education, it’s definitely worth shouting about.

Every little counts In my experience, it’s worth listing

“Employee recognition schemes – from €5 store vouchers for “staff member of the day” to employee awards events, add to the sense of accomplishment and teamwork in most businesses and are a great way to build a positive culture in which people are reluctant to leave.” every benefit you can offer – it really may be the difference between someone accepting or declining your job, or indeed the difference in one of your team accepting or declining a job offer from a competitor! Feel free to list everything from “free parking” and“free uniform” to “great location” and“competitive pay rates” – as they say – every little helps!

Shout it from the rooftops It’s worth noting that the retailers who are most successful at

attracting talent directly are the ones who shout loudest about their benefits. If you go onto the websites of some of the most wellknown value retailers, you will see their benefits highlighted on every page. Yet many other retailers offer similar if not better benefits and they are nearly a secret! My advice, for what it’s worth, is to list every single benefit – from statutory sick days, training programs, and EAP to Bike to Work and free coffees. It makes potential new hires take notice and potential leavers think twice. ■

Excel Recruitment Wins Best In Practice: Industrial, Warehousing & Logistics Award Excel Recruitment’s Industrial Team was delighted to win the Best In Practice: Industrial, Warehousing & Logistics Award at the Employment & Recruitment Federation Awards 2023. Commenting on the win, John Kearns, Industrial Division Manager at Excel Recruitment said, “This award is for our internal team, but most importantly it’s for our 1000 temporary workers deployed in warehouses, distribution centres, manufacturing sites and premises throughout our nationwide branch network across the Island of Ireland. Our staff tirelessly make sure the Irish population get the goods they need, and our clients can deliver an outstanding service in this challenging labour market. This win also recognises our pickers, packers, warehouse operatives, and drivers, whether they are HGV or forklift. Without our amazing workforce, we could not have achieved any of this, and I would like to thank them for all their dedication and hard work.”

John Kearns Industrial Division Manager 01 871 7676 OR 087 701 2094

john@excelrecruitment.com

Get in touch today for all your Industrial staffing needs, visit www.excelrecruitment.com

20 INDUSTRY EVENT

Grocery industry gathers to celebrate 60th birthday of IGBF A fantastic event which always truly marks the start of the Christmas season for our industry, the Irish Grocers Benevolent Fund (IGBF) Christmas Lunch was once again a resounding success, raising funds to provide vital financial relief for those in need of assistance Over 1,200 people from Ireland’s grocery industry gathered at the Clayton Burlington Hotel for the 2023 Irish Grocers Benevolent Fund Christmas Lunch, held on Friday, 1 December to raise funds for the industry charity. This year marked its 60th birthday and the luncheon event, always the biggest in the IGBF’s social calendar, was a ﬁtting way to celebrate the milestone, bringing together suppliers, retailers, and support companies alike within the Irish grocery sector to raise funds for the trade’s own benevolent fund. Event managed by Hotel Solutions DMC, and hosted by Kevin Donnelly of Britvic, this year’s event saw entertainment by Choreoke Chorus Energiser, and lots of light-hearted fun on the day with the return of the ‘IGBF Best Dressed Christmas Outﬁt’ competition. Kindly sponsored by the National Lottery and PRM, the annual Christmas lunch continues to be the biggest single fundraiser for the IGBF, thanks to the participation and support of the trade. As he took to the stage, Joe Manning, commercial director, Tesco

Kevin Donnelly on stage

ShelfLife December 2023 | www.shelflife.ie

Eoin Kellett, incoming IGBF president of appeals and managing director, Mondelez Ireland; Frances Higgins, IGBF chairperson; and Joe Manning, outgoing president of appeals and commercial director, Tesco Ireland, at the annual IGBF Christmas Lunch

Ireland and the outgoing IGBF president of appeals reflected on his time in the role, thanked attendees and sponsors for their continued generosity for the charity and further thanked all those who attend and support the many IGBF events held around the country throughout the year. At the lunch Frances Higgins, chairperson of the IGBF, announced the charity’s new president of appeals for 2024, Eoin Kellett, managing director, Mondelez Ireland, wishing him well in his new role. Higgins also spoke about the personal difference that funds from the charity make in providing financial relief to members of the industry and their families, who find themselves in need of assistance and shared a video, in which Carolyn Akintola, one of the recipients of support from the charity spoke about the personal difference that this support has meant to her. Akintola, who lives with a lifechanging disability, noted: “I want to say a huge thank you for what this charity does for me. With the help of the IGBF charity I live. Without its support, I would only exist.” On stage Frances Higgins, in her role as chair, also appealed to the suppliers, retailers,

wholesalers, and companies attending the Christmas lunch to keep raising awareness within their own businesses of the support that the Irish Grocers Benevolent Fund provides for those working or who have worked in the grocery industry and to get in touch if they feel that colleagues, present or past, are in need of ﬁnancial help. The call on the day was to say that people can contact info@igbf.ie or gus.oreilly@igbf.ie and they will be listened to in total conﬁdence. For further information on the IGBF and its activities for 2024, visit www.igbf.ie. ■

Joe Manning on stage

INDUSTRY EVENT

Irish Grocers Benevolent Fund Christmas Lunch 2023

The IGBF committee

Choreoke Chorus Energiser performing on stage at this year’s IGBF Christmas lunch

IGBF chair Frances Higgins on stage

www.shelflife.ie | ShelfLife December 2023

INDUSTRY EVENT

Sharon Yourell Lawlor and Frances Higgins

ShelfLife December 2023 | www.shelflife.ie

Begin

Supporting Irish Retail

At Bank of Ireland, we’re here to support the financial wellbeing of your business as it keeps building for years to come. Everyday banking solutions and dedicated business teams when you need them. For all your Retail Sector needs talk to Owen Clifford Head of Retail Sector 087 9079002 owen.clifford@boi.com bankofireland.com/business

Bank of Ireland is regulated by the Central Bank of Ireland.

Best of the Year

Vaping

24 CATEGORY FOCUS Best of the Year

Celebrating 2023’s hero brands Genuine brand innovation is essential to generate continual excitement, renewed interest and repeat sales across every category of your store. Here, we celebrate the brands that have done just that – through a combination of captivating marketing, quality products and NPD that really hits the mark with Irish shoppers

s the year draws to a close, ShelfLife is once again shining a spotlight on the standout products of 2023. The products highlighted here, whether they represent fresh innovations or enduring classics, deserve to be celebrated for their distinct roles and contributions in the Irish market. In 2023, despite the challenges posed by grocery price inﬂation, numerous brands managed to achieve remarkable sales outcomes, igniting enthusiasm and renewing interest in their respective categories.

Yoplait Skyr is creamy, rich in protein and fat free

Yoplait Skyr blended four packs feature four delicious flavours: Mango, Peach, Red Fruits and Raspberry

ShelfLife December 2023 | www.shelflife.ie

Firm family favourite

Double gold champion

Still celebrating 50 years in Ireland, Yoplait remains a ﬁrm favourite with Irish consumers. Generations of Irish families have literally ‘grown up’ on their favourite Yoplait Fruit Yogurts, Yops, Petit Filous and Frubes which are still enjoyed in homes everywhere. Favoured by parents as a snack of choice for the whole family, the Yoplait range is rich in calcium and vitamins and has been enjoyed in homes and lunch boxes all over the country since the 1970s. Just like families, tastes and demands change generation by generation and Yoplait is always responsive to modern consumer preferences. This year’s biggest addition to the Yoplait family is the Skyr range which is based on a creamy Icelandic recipe. Yoplait Skyr is creamy, rich in protein and fat free making it the perfect snack to meet the demands of a busy lifestyle or to be enjoyed at home with the family. Most recently, Yoplait has just launched its new Skyr blended four packs featuring four new delicious ﬂavours, Mango, Peach, Red Fruits and Raspberry, available in stores nationwide.

The Powerscourt Distillery has enjoyed a highly successful year, as demonstrated by its Double Gold medal win at the 2023 Irish Whiskey Awards held in Dublin. The Powerscourt Distillery, producer of Fercullen Irish Whiskey, is known for its exceptional Irish whiskey and has secured many accolades, marking a milestone in its short but impactful history. The Powerscourt Distillery achieved notable success at the 2023 Awards, winning Double Gold in the ‘New Irish Whiskey’ category for Fercullen Single Malt and Estate Series 3 “The Gates”. This category is exclusive to distilleries open for three to six years and requires whiskey to be distilled

Fercullen Irish Whiskey has secured a host of accolades during its short but impactful history

Best of the Year CATEGORY FOCUS

Refreshingly light, premium lager Peroni Nastro Azzurro is currently ranked at number seven in lager brands year-to-date (YTD) with a value growth of 11% vs YTD 2022*. This high-quality Italian beer addresses increasing demand for super premium beers. With signiﬁcant investment in media, and

Peroni Nastro Azzurro Stile Capri offers lower bitterness and lower 4.2% (ABV) than the original Peroni Nastro Azzurro

*(Source: Nielsen Off Trade Data to 13.08.2023 - YTD) **(Source: Red C Brand Tracking ROI Q3 2023)

Protein power The Lindahls High Protein range continues to go from strength to strength in the Irish market. Especially the Lindahls Pro+ range which brings the technical beneﬁts of protein shakes and bars with all the taste and enjoyment of chilled dairy in a convenient ready to eat format. Lindahls Pro+ stands out in chilled dairy

Reg. Trademark of Société des Produits Nestlé S.A.

Best of the Year

on-site. This award is a significant milestone for both The Powerscourt Distillery and County Wicklow, highlighting the distillery’s commitment to quality and placing it firmly on the Irish whiskey map. John Cashman, head of NPD and brand at Powerscourt Distillery, expressed his delight at the distillery’s achievements, noting: “This recognition is a testament to our team’s unwavering dedication to excellence. Each award we receive is not just important for Powerscourt Distillery but an acknowledgement of the rich heritage and innovative spirit that defines Irish whiskey. Organised by Celtic Whiskey Shop, The Irish Whiskey Awards is a division of the Celtic Whiskey Shop Limited, which celebrates the pinnacle of whiskey craftsmanship and saw Powerscourt Distillery standing out among peers with its eight nominations. This success story underscores the distillery’s commitment to producing world-class Irish whiskey, combining traditional techniques with innovative approaches. As Powerscourt Distillery continues to rise as a leader in the whiskey industry, it remains dedicated to upholding the high standards that have earned it international and critical acclaim. The team at The Powerscourt Distillery looks forward to bringing more exceptional and innovative products to whiskey enthusiasts around the globe.

Vaping

Fercullen Single Malt Irish Whiskey is a sensational single malt Irish whiskey, the first release 100% distilled in Powerscourt

thanks to the success of The House of Peroni event, in August 2023, Peroni Nastro Azzurro has a brand awareness of 93% across Ireland**. Peroni Nastro Azzurro has invigorated the sunshine beer category in summer 2023 with a brand-new, refreshingly light lager, Peroni Nastro Azzurro Stile Capri. The latest innovation from Peroni Nastro Azzurro features a subtle spritz of Italian lemon and lower bitterness to deliver exceptional quality and taste credentials – with no lime needed! Aimed at a younger on-trade consumer searching for great refreshment from the category, brand-new Peroni Nastro Azzurro Stile Capri offers lower bitterness and lower 4.2% (ABV) than the original Peroni Nastro Azzurro, with exceptional quality and taste credentials. Inspired by the taste and scent of Capri, an island in Italy’s Bay of Naples, the new brand from Peroni Nastro Azzurro offers a subtle and lightly aromatic ﬂavour. The launch came in time for summer and was ideal for informal occasions. Peroni Nastro Azzurro will support the launch of Peroni Nastro Azzurro Stile Capri further in 2024 in media and in both the on-trade and off-trade channels with the objective of building awareness of innovation.

The Lindahls High Protein range combines the technical benefits of protein shakes and bars with all the taste and enjoyment of chilled dairy

with its unique mix of whey and casein protein in 50:50 ratio, which may help to maintain a good balance between protein synthesis and the prevention of protein breakdown in the body. Each Lindahls Pro+ pot 150g contains 18g protein and as well as being high in protein, it is also fat free and low sugar. There are less than 100 calories per pot. The current Lindahls Pro+ range includes delicious flavours such as Lemon Cheesecake and Banoffee Pie and the newest flavour is Blueberry Muffin. In addition, the Lindahls Protein Puddings continue to spur on the desserts category with their smooth texture and indulgent flavours of Chocolate and Salted Caramel. They are a treat and high protein, low fat and low sugar. Lindahls is excited to support women’s football and is the official partner of Chelsea FC Women 2023-2024 season.

Unique nutty recipe Since 1845, the Lindt master chocolatiers have combined their expertise with the highest quality ingredients from around the world to produce the finest chocolates. Discover the sumptuous combination of crunchy and creamy with the nutty Lindt Nocciolatte Milk Hazelnut Bar, the ideal on-the-go chocolate bar. Your shoppers will get a delicious boost of energy when they peel back the deep blue wrapping to reveal whole roasted hazelnuts enrobed in a layer of smooth milk chocolate and hazelnut filling, sealed with a final layer of Lindt’s velvety milk chocolate. For the dark chocolate lovers, discover Noccionoir Dark Hazelnut Bar – with whole roasted hazelnuts enrobed in a layer of intense dark chocolate. Lindt & Sprüngli is a leader in the confectionery category offering a wide selection of premium quality chocolate and continues to drive growth into Ireland’s countlines category. The Nocciolatte range is growing +76.4% YOY versus the singles category at +12%. Make sure to stock up and bring a unique nutty recipe to your shoppers with Nocciolatte. *(Source: Nielsen - Total Scantrack – Nocciolatte 35g range Countlines and Impulse Countlines Category – Value Sales @ MAT to 13.08.23 vs. prior MAT)

The Lindt Nocciolatte Milk Hazelnut Bar contains whole roasted hazelnuts enrobed in a layer of smooth milk chocolate and hazelnut filling. The Nocciolatte range is growing +76.4% YOY versus the singles category at +12%

www.shelflife.ie | ShelfLife December 2023

Best of the Year

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26 CATEGORY FOCUS Best of the Year

Champions of crunch 2023 has seen another triumphant year for Keogh’s Crisps. The brand’s crinkle cut range remains the fastest growing crisp range in Ireland this year and is set for an exciting 2024 with its recently relaunched new look packaging. The revamped packaging and expanded range are poised to captivate consumers’ attention, ensuring that Keogh’s remains a top choice for those seeking both flavour and crunch. One standout offering is Keogh’s Crisps’ latest flavour sensation: Smoked Barbeque and Irish Whiskey. This unique blend is the result of a groundbreaking partnership with Dublin-based Teeling Whiskey, renowned for its quality spirits. The infusion of Irish whiskey adds a distinctive twist to the traditional barbecue flavour, creating a snack experience that resonates with both connoisseurs and casual snackers alike. Keogh’s beloved Sweet Chilli Crisps also had a stellar 2023 picking up three prestigious awards: Great Taste, Blas na hÉireann and Irish Quality Food and drink awards. Available in both impulse and sharing size, the brand is expecting great things for this flavour in 2024.

Function and flavour in abundance Hosons Brands is delighted to extend its portfolio of premium soft drink brands with the inclusion of one of Europe’s most exciting kombucha brands, ROY Kombucha. now joins Something & Nothing, LemonAid+ and ChariTea in the agency’s impressive offering. ROY Kombucha has quickly become one of Germany’s leading brands in the kombucha space, from the brand’s humble beginnings in a small 10sq m home kitchen in the hip Neukölln area of Berlin in the summer of 2019. ROY’s double digit year-on-year growth has resulted in the brand becoming the choice kombucha for premium HoReCa locations and retailers in all major German cities, prompting a recent move in production facility to a 300sq m brewery in order to fulﬁl the brand’s growing demand and scale further. Part of the ROY success story has been credited to its clever and unique approach to merge the world of kombucha with existing categories and communities beyond its core ﬂavours. Collaborations with some of Germany’s best-known start-ups and hospitality companies include quickcommerce hotshot Gorillas for its ROY x Gorillas Banana Kombucha limited edition in stylish black cans, a unique Coffee Kombucha with world-renowned coffee roastery The

ROY Kombucha has quickly become one of Germany’s leading kombucha brands

ShelfLife December 2023 | www.shelflife.ie

Liquid development at Keeper’s Heart is led by master distiller Brian Nation, who has more than 22 years of experience working on renowned whiskey brands

Keeping traditions at heart Keeper’s Heart was created by whiskey icon Brian Nation, formerly master distiller for some of the most well-known Irish whiskeys including Jameson, Redbreast, and Midleton, Keeper’s Heart is a new style of whiskey, bringing together the best of Irish and American whiskey-making traditions. Keeper’s Heart Irish + American Whiskey launched in 2021 in the United States, and quickly expanded its portfolio with Keeper’s Heart Irish + Bourbon. With its innovative liquid and expert craftsmanship, Irish + American became the most awarded new whiskey brand in 2022, including International Wine and Spirits Challenge Platinum, Ultimate Spirits Challenge 94, Critics Challenge International Platinum and Proof Award Double Gold honours. In 2023 Keeper’s Heart launched its 10-year-old Irish Single Malt Whiskey which has been awarded the prestigious title of “Best in Class – Irish Whiskey” at the renowned San Francisco World Spirits Competition, the oldest, largest, and most prestigious spirits competition in the world. Speaking about the foundation of O’Shaughnessy Distilling Co., co-founder Patrick O’Shaughnessy said: “Our great-great grandfather came to the United States from Ireland, and our large extended family has stayed close to our Irish roots. Keeper’s Heart was created to celebrate that. We are extremely proud of the Keeper’s Heart team and the reception the brand has received since we launched. It has made it possible to continue to grow Keeper’s Heart and evolve the liquid offerings, and now, as we begin international distribution, Ireland was at the top of the list.” Liquid development is led by master distiller Brian Nation, who has more than 22 years of experience working on some of the most renowned and high-quality Irish whiskeys in the world. Born and raised in Cork City, he moved to Minnesota following a meeting with the O’Shaughnessy family to embark on a new adventure and create a new style of whiskey, marrying the best of Irish and American whiskey-making traditions. Keepers Heart features in the Best of The Year for 2023 with three products launched this year in Ireland - Keeper’s Heart Irish + American Whiskey, Keeper’s Heart Irish + Bourbon and Keeper’s Heart 10-year-old Irish Single Malt Whiskey; all proudly distributed by Barry & Fitzwilliam. Barn, Germany’s best-known craft brewery BRLO to create a delicious Hops Kombucha and Germany’s largest poké bowl chain Ma’Loa to bring the taste of Hawaii in a can with a Pineapple Kombucha. Ireland will be ROY’s twelfth international market, a monumental feat for a brand only four years into its journey. This is primarily due to the brand’s founder, Fabio Carlucci, being recognised as one of the pioneers in the European kombucha industry. Alongside creating ROY Kombucha and KombuchaBrewingKit.com - a one stop shop for all kombucha home brewing needs – he also founded an annual international conference called Kombucha Summit in 2019. Danny Hogan, managing director of Hosons Brands said: “We have found Irish consumers’ appetite for functional beverages has increased dramatically in the past year, in alignment to the trends from the US and UK, and ROY brings both function and ﬂavour in abundance which should bode well for the brand’s growth.”

ROY Kombucha is currently available in Ginger, Raspberry, Cucumber & Mint and Lemon ﬂavours in One Kinda Folk, Greenville Deli, Two Beans, Gaillot et Gray and other premium retailers across Dublin. For more information on Hosons Brands, visit www.hosons.com. Contact Danny Hogan, managing director, Hosons Brands at +353 86 453 8795 or email DPH@hosons.com.

ROY Kombucha’s founder, Fabio Carlucci, is recognised as one of the pioneers in the European kombucha industry

Best of the Year CATEGORY FOCUS

Donegal Catch Fishcakes can help elevate any meal occasion at home

Ireland’s favourite Donegal Catch, Ireland’s leading frozen fish brand for almost 40 years, launched a new range of Fishcakes in August 2023. Designed with busy professionals, couples and families in mind, these convenient new fishcakes are sure to elevate any meal occasion at home. With two portions per pack, they are perfect as a starter, part of a lunch spread, or a quick midweek evening meal. These fishcakes can be cooked from frozen and are suitable for both air fryers and ovens. Developed and made in Ireland using responsibly sourced fish, the packaging is fully recyclable. The range is as follows; Irish Haddock Ginger & Chilli: A fusion of 100% Irish haddock, fluffy mashed potato, and the vibrant flavours of chilli and ginger. Irish Hake Lemon & Parsley: Made with 100% Irish hake, complemented by lemon, parsley and a blend of herbs, combined with the irresistible texture of mashed potato and Donegal Catch’s signature golden breadcrumbs. Atlantic Salmon: Prepared with 100% Atlantic Salmon, this fishcake features a delightful blend of fluffy mashed potato and herbs. Supporting responsible fishing practices, Donegal Catch works closely with all fish suppliers to source the best quality fish, fully traceable back to the boat. The brand will continue to bring new innovation to the category with a focus on driving category growth.

Zero chance of missing out! This Christmas, Gordon’s 0.0% lets you do it all without having to compromise! People want to be able to do it all, see their mates, go

With only six calories per 50ml serving and sugar-free, Gordon’s 0.0% is significantly lighter than a traditional gin

2023 has been a busy year for Cully & Sully. The brand wanted to wrap up the year by giving back to its ‘SOUPerb’ customers. A bit like Wonka, Cully & Sully is giving away ﬁve €500 prizes through its limited-edition soup lids. All your customers have to do to enter is lift the lid on the promotional tubs and follow the simple steps hidden inside. The €500 SOUPermarket vouchers will take the pinch out of ﬁve customers’ food shops ahead of Christmas day. This season Cully and Ivan (the development chef since day dot) are sharing lots of SOUPerb Christmas cooking and gifting tips and tricks on their Instagram and Tiktok

Best of the Year

SOUPerb giveaway!

Vaping

out to the parties and events while still being able to get up and go to the gym or work the next day. Therefore, Gordon’s 0.0% can help your shoppers balance all life’s commitments without having to compromise. The chances of missing out are…zero with Gordon’s 0.0%. Gordon’s 0.0% alcohol-free has the same iconic flavour as of the original Gordon’s London Dry Gin, with a smooth texture, and a complex flavour profile featuring bold juniper notes and a subtle hint of citrus. With only six calories per 50ml serving and sugar-free, it is significantly lighter than a traditional gin. Gordon’s 0,0% alcohol-free is available in all major retailers, wholesalers, and pubs nationwide.

Cully & Sully is giving away five ¤500 prizes through its limited-edition soup lids

that will make your Christmas extra delicious! Some things the company is very proud of this year include, reducing its packaging by 2 tonnes of plastic annually, recertifying as BCorp, starting its carbon footprint journey, and sponsoring the Big Beach Clean in Ireland which saw volunteers collect over 46 tonnes of marine litter. That’s the equivalent weight of 12 hippos! 2024 will be a big year for Cully & Sully too as the soup, risotto, broth and pie brand turns 20 years old! The brand has lots of exciting campaigns planned that you can catch sneak peaks of on its monthly newsletter.

The bartender’s choice Spanning a legacy of nearly two centuries, Tanqueray is one of the most iconic spirit brands and the bartender’s choice for the perfect G&T and fabulous gin-based cocktails. With an extensive collection of award-winning premium spirits products, the brand’s craftmanship and premium credentials is a go-to choice for consumers who are seeking to elevate an occasion and not compromise on quality. Capturing the growing trends in the alcohol-free category, Tanqueray 0.0% launched in Ireland this year and announced Irish actress, Amy Huberman as brand ambassador. Tanqueray 0.0% brings an exciting new addition to the market allowing consumers to discover the same quality taste as a deﬁnitive Tanqueray G&T, without the alcohol. Ireland is the number one fastest growing alcohol-free market globally (Source: KAM Media June 2022), with eight out of ten Irish adults saying it would be helpful to have an alcohol-free alternative readily available for social occasions and 78% likely to try an alcohol-free alternative of a brand they know and love (Source: Diageo Pulse Survey, October). This alcohol-free gin has been crafted and perfectly balanced using the same distinct blend of four quality botanicals used in the making of Tanqueray London Dry gin, resulting in a citrus and juniper led proﬁle, with a delicate botanical complexity. Tanqueray’s four quality botanicals (piney juniper, peppery coriander, aromatic

Irish actress Amy Huberman is the brand ambassador for Tanqueray 0.0%

angelica and sweet liquorice) are individually immersed in water, heated, and then distilled to give a complex, delicious ﬂavour, yet zero-alcohol. Tanqueray 0.0% makes the most refreshing non-alcoholic G&Ts and cocktails for celebrating this Christmas and all year round. Available in retailers and selected on-trade locations nationwide. For more information, visit www.tanqueray.com.

www.shelflife.ie | ShelfLife December 2023

Best of the Year

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28 CATEGORY FOCUS Best of the Year

Sweet triumph in 2023 In the dynamic landscape of 2023’s confectionery market, Cleeve’s Irish Confectionery has emerged not only as a survivor of time but as a thriving symbol of tradition, quality, and Irish heritage. Under the guidance of Ampersand, the brand’s significant rebranding initiative and recipe upgrade have not only resonated with consumers but positioned it as a standout Irish brand for 2023. Cleeve’s chocolate bars, steeped in the affection of Irish consumers since 1882, now boast a minimum of 30% cocoa solids. This enhancement delivers an intensified chocolate experience, showcasing the brand’s commitment to culinary excellence. Moreover, the chocolate is now palm oil and vegetable oil-free, a move echoing Cleeve’s and Ampersand’s dedication to unparalleled quality and ethical sourcing. The visual transformation of Cleeve’s has received great reaction from both retailers and consumers alike. The new packaging seamlessly blends modern sophistication with vintage charm, creating a visual narrative that pays homage to the brand’s rich history while capturing the attention of today’s discerning consumers. Vibrant gold typography and art-deco inspired branding evoke nostalgia while adding a contemporary flair. The eco-friendly, recyclable, colour-coded flow pack foil packaging and casing ensures the chocolate bars not only maintain freshness but also stand out on retail shelves. Operated from a 2,000 square metre factory in Newbridge, Co Kildare, Cleeve’s commitment to sustaining Irish jobs is evident throughout its supply chain. The new confectionery line distributed by Ampersand encompasses a range of milk chocolate confections and bars, embodying the essence of Irish craftsmanship and quality. The inclusion of a child-friendly popping candy variant, along with toffees and caramels, adds a playful twist to the brand’s offerings. Cleeve’s newly rebranded chocolate bars, priced attractively at €1.20 in a convenient foil format, cater to those consumers looking for an authentic Irish treat. The range includes timeless flavours such as Macaroon, Mint Crisp and Sea Salt Caramel Crisp. Sharing sizes, priced at €2.30 for the 90g pack format for Macaroon and Mint Crisp, offer a generous option for those looking to indulge or share. The new Cleeve’s Popping Candy Chocolate Bar, priced at just 50c for the playful 20g format, adds a delightful and affordable option for a fun treat. Cleeve’s Irish Confectionery’s success in 2023 is not just about delectable treats but a journey through the past, present, and future of Irish confectionery traditions. As retailers seek to connect with consumers through rich brand stories, Cleeve’s rebranding initiative offers an opportunity to share in the legacy of Irish confectionery. The brand’s enduring appeal, commitment to quality, and sustainable practices make it a must-stock item for 2024, ensuring its sweet influence

ShelfLife December 2023 | www.shelflife.ie

Cleeve’s new packaging pays homage to the brand’s rich history while capturing the attention of today’s discerning consumer

continues to captivate confectionery enthusiasts for generations to come. For more information, visit cleevesirishconfectionery.ie or connect on

Instagram and Facebook. Retailers can place orders by contacting their Ampersand representative or calling the sales line at 01 4130150. ■

Most satisfied categories in 2023 Overall satisfaction

Highest increase in satisfaction YoY

This score is an average of satisfaction ratings on 18 dimensions (from price to range), weighted by their importance

The highest increase compared to 2022.

01 Baking/Ingredients

01 Chilled Vegetarian Food

02 Baby Toiletries

02 Baking/Ingredients

03 Fresh Lamb

04 Pre Pre-P Spec. Cheese

04 Ice Cream

05 In Store Bakery

05 Facemasks

06 Boxed Choc/Twistwraps

06 Cream

07 Whisky (excl. Irish)

07 Total Petfood

08 Brandy/Cognac

08 Whisky (excl. Irish)

09 Jams/Spreads

09 Beauty

10 Nat./Greek Yoghurt

10 Choc. Sharing Bags/Bars

Data from survey of 32,872 Irish shoppers, November 21 - March 22. Shopper insights available for 153 FMCG categories in 2023.

Caroline Reid, Head of Client Services, Ireland caroline.reid@shopperintelligence.com

ADVISOR: MARKETING 29

Christmas every day! Christmas is the ideal time to showcase what marketing can do, with the 4Ps of of the marketing mix, product, price, place and promotion, all working together in harmony, writes Colin Gordon

Christmas is a busy time for marketers. Whether you’re in food or drinks, fashion or beauty, retail or delivery services or whatever, there is a marked increase in the level of marketing activity and a marked increase in trade for the “holidays” (as the Americans call December and especially the three weeks from mid-December to post New Year).

Winning Christmas Organisations talk about “winning Christmas”, whereby special trade and consumer ads are delivered, packaging is amended, themed promotions are put in place, merchandising teams are augmented, often seasonal product formats or recipes are introduced, and prices are tweaked to help drive consumer interest. And all this (and much more) is planned months ahead of the season itself. Marketers must coordinate production, on-shelf distribution drives, promotions, new packaging, ad agencies and so on. All 4Ps of marketing are deployed and focused on this relatively short period. What a great ‘ad’ for marketing! Tayto has always been strong on packaging, availability and promotion around Christmas. This year, Tayto is releasing a Christmas TV ad for the first time while Ballymaloe has introduced new Christmas labelling. Tirlan (previously known as Glanbia,

where I worked for some time) traditionally brings in flavour and product extensions across a range of products and brands. Confectionery, alcohol and treat suppliers put huge focus on specialised product ranges and packaging.

Key purposes All this activity is designed for two key purposes. The first, somewhat obviously, is to drive consumer purchases at a time when people are looking for the opportunity to indulge, reward, host or trial. The second is to build a longer-term relationship with their consumers, to make consumers have a more positive feeling about their brand not just for December but going

COLIN GORDON Marketing Expert

‘Marketing is in trouble: How we got here and 10 steps to get us out’ by Colin Gordon is now available to purchase, published by Orpen Press. To get your hands on a copy, visit the following: www.orpenpress.com www.amazon.co.uk/dp/B08M9XY6HF www.amazon.com/dp/B08M9XY6HF Marketing is in trouble eBook by Colin Gordon 9781786051127. Rakuten Kobo Ireland www.kobo.com/ie/en/ebook/marketing-is-in-trouble. forward. These two purposes can combine for a synergistic approach. A third purpose can also be identified - to create a positive impression with their trade buyers.

A marketing showcase It turns out that Christmas is a strong exhibit of what marketing can do. Working across all key components of the supply chain and the company functions to deliver as strong as possible a performance that will help the business in the immediate and longer term. I’ve promoted the idea of market as being much more than

advertising for a long while, in this publication as well as a book I wrote a few years back (Marketing is in Trouble 2019, Orpen Press) and on other platforms. To me marketing is ‘there’ to help selling. The elements of marketing - in essence the 4Ps - must be taken as a whole. Emphasising just one leads to an internal imbalance and is a major factor in marketing being misunderstood in the wider business model. Christmas is a busy time but a great example of what good marketing can look like. As the song goes why can’t it be “Christmas Every Day”? Have a great time during this special time. ■

Tayto released a Christmas TV ad for the first time this year

www.shelflife.ie | ShelfLife December 2023

40 OFF-TRADE NEWS

Spirits distributor Hi-Spirits Ireland renamed as Sazerac Ireland Sazerac Company, one of the world’s largest distilled spirits companies, has announced the renaming of subsidiary spirits distributor Hi-Spirits Ireland. Now named Sazerac Ireland, the change reflects Sazerac’s commitment to expanding and growing its vast portfolio around the world. “The unification of Sazerac’s various international offices marks an important step in our globalization efforts by allowing us to connect Sazerac’s rich heritage and history from our sites and homeplaces around the world into a single identity,” said Jake Wenz, president and CEO of Sazerac. Based in Dublin, Sazerac Ireland (formerly Hi-Spirits Ireland) launched as the Irish subsidiary to Hi-Spirits UK in 2017. Sazerac Ireland ranks among the top five spirits companies in Ireland, offering an extensive portfolio of exceptional spirits brands, including Buffalo Trace bourbon, Fireball Cinnamon Whisky liqueur, Southern Comfort, Paddy Irish Whiskey, and Pappy Van Winkle bourbon. Parent company Hi-Spirits UK,

Corona Cero offers a crisp, refreshing, and balanced taste, but without the alcohol

Corona launches new non-alcoholic, 100% natural beer, Corona Cero Introducing Corona Cero, a new non-alcoholic beer from Corona, offering Irish consumers more options for navigating the hectic festive period and creating a balanced new year. Brewed with 100% natural ingredients, Corona Cero promises a taste as crisp, refreshing, and balanced as Corona Extra, but without the alcohol. This new addition is part of Corona’s commitment to cater to consumers’ evolving tastes and preferences. Corona has always celebrated the natural world, and Cero is no exception. It delivers the same crisp and refreshing taste, with subtle citrus notes, providing a perfectly balanced ﬂavour, thanks to its 100% natural ingredients. The new addition supports the growing trend towards mindful drinking. Sales of zero-alcohol beer were up 25% last year, with the market share for non-alcoholic beer quadrupling in just ﬁve years – showcasing the nation’s desire for more choice. The nationwide launch of Cero aligns with this evolving landscape, allowing consumers to enjoy the social aspect of having a drink without compromising their wellness goals. “As the market for non-alcoholic beverages continues to grow, Corona is at the forefront, offering a quality product that caters to this demand,” said Corona Cero brand manager, Colin McGough. “With Corona Cero, we’re excited to continue upholding our reputation for creating refreshing, high-quality beers that consumers love.” *(Please enjoy Corona responsibly)

ShelfLife December 2023 | www.shelflife.ie

which began in 1999 and was acquired by Sazerac in 2016, will also undergo a name change and become Sazerac UK. Sazerac’s commitment to global growth is also evidenced by several recent company announcements, including the acquisition of Lough Gill Distillery in County Sligo last year. For more information, visit www.sazerac.com.

Borsa Vini Italiani 2024 to showcase Italian wineries’ diversity, quality and value On Tuesday 23 January, 2024 from 11.00-18.00 in the Davenport Hotel, 8-10 Merrion Street Lower, Dublin D02 DX57 - representatives from 30 wineries will land in Ireland to take part in the 2024 Borsa Vini Italiani. The event will showcase an impressive line-up of wines with producers travelling from Abruzzo, Calabria, Emilia Romagna, Friuli Venezia Giulia, Lazio, Lombardia, Marche, Piemonte, Puglia, Sicilia, Toscana and Veneto. The majority of the Italian companies are seeking representation in this market. The concept behind the name and essence of ‘Borsa Vini Italiani’ is that of a wine exchange whereby owners and winemakers present their wines to the Irish trade. “We are delighted to be returning to Ireland to present yet another fantastic range of Italian wines and producers to local importers, distributors and trade operators. Our aim is to connect Italian wineries with Irish trade representatives to showcase their diversity, quality and value, in Ireland’s ever-growing wine market,” said Giovanni Sacchi, director of the Italian Trade Agency (ITA). The 2022 Wine Market Report published by Drinks Ireland Wine in September 2023 gives a comprehensive overview of the performance and trends within the Irish market. Total case sales of wine were 8.8 million. According to the data, Italy retained its position as the ﬁfth most popular country of origin with a 10% market share and sales amounting to 902,118 cases in 2022, representing an increase of +4% YOY. For more information contact: (Dublin) Jean Smullen Tel: (086) 186 8468. E-mail: jean@jeansmullen.com. ■

Borsa Vini Italiani 2024 aims to connect Italian wineries with Irish trade representatives

42 NOFFLA NEWS

www.noffla.ie

Congratulations to all NOffLA Off-Licence of the Year ﬁnalists! The preparations are in full swing for the NOffLA Off-Licence of the Year Awards 2024! NOffLA, which was established in 1991, represents independent specialist off-licences across Ireland, with the sector representing 5,900 jobs in 26 counties. The awards recognise and showcase the excellence of independent off-licences and highlight those retailers that offer exceptional service to customers and Outlet

NOffLA

OFF-LICENCE OF THE YEAR

2024

demonstrate excellence in retail standards. The ﬁnalists for this year’s awards have now been revealed, as shown below. On behalf of all the association, we would like to warmly congratulate you on your achievement so far and we look forward to seeing you all soon to reveal the winners of this rigourously judged competition. Good luck to all on the night!

Address 1

Carry Out John’s Square

22 Cathedral Place

Carryout Ballinasloe

Dunlo Street

Dalys Drinks Ltd.

Address 2

County

Region

Limerick

Munster

Ballinasloe

Co. Galway H53 P903

Connacht / Ulster

Bridge Street

Boyle

Co. Roscommon F52 X458

Connacht / Ulster

Dicey’s Off-Licence

Market Street

Ballyshannon

Co. Donegal F94FY61

Connacht / Ulster

64 Wine

64 Glasthule Road

Glasthule

Co. Dublin

Dublin

Baggot Street Wines

17 Upper Baggot Street

Dublin 4

Dublin

Blackrock Cellar

23 Rock Hill

Co. Dublin

Dublin

D-Six Wine, Beer and Spirits

163 Harold’s Cross Road

Dublin 6W

Dublin

Gibney’s of Malahide

New Street

Co. Dublin

Dublin

James Redmond & Sons Ltd.

25 Ranelagh

Dublin 6

Dublin

Jus De Vine

Unit 10

Portmarnock Town Centre

Co. Dublin

Dublin

Londis

Yellow Walls Road

Malahide

Co. Dublin

Dublin

Martins Off-Licence

11 Marino Mart

Fairview

Dublin 3

Dublin

McHugh’s Kilbarrack Road

57 Kilbarrack Road

Dublin 5, D05 V8P9

Dublin

McHugh’s Artane

Dublin

Blackrock

Malahide

25E Malahide Road

Artane

Dublin 5, D05 A4X2

Mitchell and Son CHQ

The CHQ Building

IFSC

Dublin 1 D01 FC89

Dublin

Molloy’s Liquor Store

Grange Cross

Le Fanu Road

Dublin 10

Dublin

Molloys Clondalkin

Orchard Road

Clondalkin Village

Dublin 22

Dublin

Molloys Finglas

Seamus Ennis Road

Ballygall

Dublin 11 D11VRP3

Dublin

Molloys Liberties (Francis Street)

125 Francis Street

The Liberties

Dublin 8 D08V820

Dublin

Molloys Tallaght

Block 2, Village Green

Tallaght

Dublin 24

Dublin

The Coach House Off-Licence

Ballinteer Avenue

Dublin 16

Dublin

The Vintry

102 Rathgar Road

Dublin 6

Dublin

C. McEntees

Newmarket Street

Kells

Co. Meath

Leinster

Mary B’s

81-82 Lower Main Street

Arklow

Co. Wicklow

Leinster

The Wine Centre

15 John Street

Kilkenny

Leinster

Carry Out Muckross Road

Killarney

Co. Kerry

Munster

Carry Out The Reeks

Gateway Tralee Road

Killarney

Co. Kerry

Munster

Carry Out Tramore

1 Main Street

Tramore

Co. Waterford X91 PX34

Munster

Galvins Carry Out Carrigaline

Unit 4, Owenabue Mall

Main Street Carrigaline

Co. Cork P43 FX25

Munster

Heffernan’s Carry-Out

No. 1 Main Street

Tipperary

Munster

Kellers Carryout

Rosemary Square

Co. Tipperary E53 CP59

Munster

ShelfLife December 2023 | www.shelflife.ie

Roscrea

NOFFLA NEWS 43

www.noffla.ie

NOffLA Off-Licence of the Year ﬁnalists continued Outlet

Address 1

Address 2

County

Region

Kellers Carryout Off-Licence

Brooklands

Nenagh

Co. Tipperary

Munster

Number 21 Blarney

Ashdale House

Blarney

Co. Cork, T23 EO6C

Munster

Number 21 Dungarvan

85 O’Connell Street

Dungarvan

Co. Waterford, X35 D329

Munster

Number 21 Main Street Midleton

72 Main Street

Midleton

Co. Cork, P25 YW80

Munster

Number 21 The Forum

The Glen

Waterford

Co. Waterford, X91 AH24

Munster

O’Donovans Off-Licence, Carrigaline

Cork Road

Carrigaline

Cork

Munster

O’Donovans Off-Licence, Bandon

6 Pearce Street

Bandon

Co. Cork

Munster

O’Donovans Off-Licence, Blackpool

36 Thomas Davis Street

Blackpool

Cork

Munster

O’Donovans Off-Licence, Oliver Plunkett Street

89 Oliver Plunkett Street

Cork

Munster

O’Donovans Off-Licence, Passage West

The Quays

Passage West

Co. Cork

Munster

O’Donovans Off-Licence, Riversdale Shopping Centre, Midleton

Riversdale Shopping Centre

Midleton

Co. Cork

Munster

O’Donovans Off-Licence, Summerhill North

Summerhill North

Cork

Munster

O’Donovans Off-Licence

Units 3&4, Mayﬁeld Shopping Centre

Mayﬁeld

Co. Cork

Munster

Thompson’s Carry Out

Unit 2 Cellar Court

Ferrybank

Waterford

Munster

Sincere thanks to NOffLA associate members As 2023 draws to a close, the National Off-Licence Association would like to take this opportunity to thank our associate members (displayed here) for all their support and involvement with NOffLA and our members throughout the year.

We would like to wish everyone a Happy & Healthy Christmas and much continued success in the New Year!

ASSOCIATE MEMBERS Ampersand Wines Barry & Fitzwilliam Bevella, C/o Primeline Sales & Marketing Bibendum Ireland Bulmers Ireland Cassidy Wines Coca-Cola HBC Ireland Limited Diageo Ireland Edward Dillon & Co. Ltd. Febvre Wines Findlater & Co. Hi-Spirits Ireland Irish Distillers Pernod Ricard John Player Liberty Wines Ltd. Mackenway Distributors Ltd. MCM Spirits Molson Coors Ireland Richmond Marketing The Dalcassian Wines & Spirits Co. Ltd. Tindal Wine Merchants

NOffLA contacts If you have any queries regarding NOffLA membership or services, please contact our administrator, Reggie Walsh, at Block D, Unit 6, Nutgrove Office Park, Rathfarnham, Dublin 14, by telephone on 01 - 296 2326, by fax on 01 - 296 2451 or by email at info@noffla.ie. The NOffLA website can be found at www.noffla.ie. ■

www.shelflife.ie | ShelfLife December 2023

44 SOCIAL DIARY

Whiskey fans gather for reveal of new edition from The Macallan On Tuesday 28 November, The Macallan hosted an exclusive launch event in Dublin 2 to celebrate The Macallan collaboration with Stella and Mary McCartney. The collection is the third edition of The Harmony Collection. Whiskey enthusiasts including jewellery

designer Natasha Sherling, inﬂuencer Lawson Mpame, business women Sinead Corcoran, Kate Appleby and Alex Calder, along with photographer Barry McCall were welcomed by soft sounds of the Scottish meadow as they were greeted with a Wildwood cocktail, which

included The Macallan Double Cask 12-yearold, blackberries and apple juice. The Macallan Harmony III Collection Amber Meadow is available in Ireland, at an RRSP of €270 at The Celtic Whiskey Store, James Foxes and O’Brien Fine Wines.

Audrey and Sara Cosgrove

Yiorgos Manesis and Paul Walsh

Hilary Hughes and Barry McCall

Mary McCartney

Hilary Hughes, Linda Caldwell and Felicity White

Rosalind Lipsett

Linda Caldwell

Lawson Mpame and Nathan Mizicii

Aldi hosts impressive Christmas showcase With the festive season fast approaching, Aldi hosted its annual Christmas showcase on Tuesday, 14 November at The Chocolate Factory in Dublin 1. From award-winning food and wine to tasty

Klara McDonnell

ShelfLife December 2023 | www.shelflife.ie

treats, great gifting options, toys and beauty Specialbuys, guests really got into the festive spirit at the merry gathering – with a special appearance from none other than Kevin the Carrot!

Michelle McGrath and Fyiya Grace

Aldi recently announced that it is cutting the price of 170 seasonal products as households and families gear up for Christmas. According to the retailer, the move will save consumers an additional €2m over the Christmas period. ■

Tadhg and Derry Fleming

Catherine Fulvio

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46 APPOINTMENTS

Belfast-based Bia Analytical Ltd. announce new appointments Bia Analytical, an advanced technology and software company focused upon food authenticity, safety and quality, spun out of the Institute for Global Food Security (IFGS) at The Queen’s University of Belfast, is delighted to announce both the appointment of a new chief executive officer, chief technology officer and a successful investment round involving an outstanding collection of new strategically signiﬁcant partners. Bia Analytical was launched as a start-up venture in spring 2020, emerging from the world-class proprietary research at IGFS, led by founder Professor Chris Elliott, with a focus on identifying and reducing the major problem of food fraud across the globe. Spearheaded by Richard Ilsley and Dr Terry McGrath, the company has, since its inception, focused upon proof-of-concept

work in food authentication, initially in the herb and spice arena, subsequently evolving into additional larger food groups such as cereals and meat. This work has seen Bia Analytical develop a revolutionary portable testing solution for in-situ testing as well as ground-breaking cloud-based applications. The company is delighted to appoint Simon Cole as its new CEO and Gareth Burns as CTO. Simon Cole, who has worked in the software and technology industry for over 25 years was a founder and most recently CEO of Automated Intelligence Ltd. Gareth Burns is an experienced start-up co-founder in the software industry. The commencement of these appointments with immediate effect, plus co-founder of Bia Analytical, Dr Terry McGrath who assumes the role of chief science officer gives a triumvirate that will drive the business into the next phases of its development.

Dr Terry McGrath, CSO; Gareth Burns, CTO; and Simon Cole, CEO

Richard Ilsley will cease to be CEO of Bia following these appointments and the Board and shareholders put on record their appreciation for his diligent and effective leadership and smooth handover to Simon Cole.

The Sunday Times appoints Kieran McDaid as Ireland editor The Sunday Times has announced the appointment of Kieran McDaid as Ireland editor. In his new role, working alongside Ben Taylor, editor of The Sunday Times and Tony Gallagher, editor of The Times, McDaid will be responsible for editing The Sunday Times in Ireland and leading a team of award-winning journalists who provide weekly in-depth Irish analysis on news, business, sport and culture, both in print and digitally. Originally from Donegal, McDaid has over Kieran McDaid

20 years of journalistic experience across daily and Sunday national newspapers, newswire and regional press. He started his journalism career in 2001 as a reporter at The Irish News in Belfast where, in his ﬁrst year, he covered every day of the 11-week Holy Cross School dispute from the streets of Ardoyne, North Belfast. He then moved to the Press Association news agency (now PA Media) where he worked as news and politics correspondent, reporting from the Northern Ireland Assembly in Stormont and the Bloody Sunday Inquiry. McDaid has extensive experience in journalism and leadership across news, politics, special correspondence teams and business, having covered the historic economic crash and subsequent bank bailout

in 2008. For the past seven and a half years, McDaid has been editor of The Irish Sun, Ireland’s biggest selling tabloid newspaper. During his tenure, the publication won multiple journalism awards and ran numerous campaigns including ‘Call This Out’, which aimed to ﬁght misogyny and violence against women. McDaid also oversaw the digital transformation of The Irish Sun, growing the online audience and launching two popular podcasts, including ‘The Kinahans’ which won Podcast of the Year at the Irish Journalism Awards 2023. Other previous roles include deputy news editor at the Irish Independent and assistant editor (head of content) at The Irish News of the World.

Re-turn appoints Ciaran Foley as CEO to lead Ireland’s new Deposit Return Scheme Ireland’s Deposit Return Scheme (DRS), operated by not-for-proﬁt organisation Re-turn, has appointed Ciaran Foley as chief executive officer. Re-turn is the not-for-proﬁt organisation appointed by government as system administrator for Ireland’s new Deposit Return Scheme, which starts on 1 February 2024. It is dedicated to supporting and assisting retailers, producers, and consumers in managing the transition to a Deposit Return Scheme smoothly and effectively. Foley, formerly the managing director of DHL Ireland, will lead the implementation and integration of the Deposit Return Scheme in Ireland. He will be responsible for the strategic organisation development of the scheme and will oversee the legal obligations of members, business expansion, cost control, and effective government and industry stakeholder communication.

ShelfLife December 2023 | www.shelflife.ie

As CEO, he will lead a core team of 30 and work closely with the committed Board of Directors in place that includes Tony Keohane as chair. On Foley’s appointment, Tony Keohane, chair of Re-turn commented: “We are delighted to announce the appointment of Ciaran Foley as the CEO of Re-turn. Ciaran’s knowledge and experience in supply chain management and his commitment to sustainability are key to ensuring this signiﬁcant circular economy initiative is successfully launched on 1 February 2024.” Foley has spent over three decades in senior leadership roles. As managing director of DHL Supply Chain Ireland, he led an organisation of almost 1000 employees providing logistical solutions for customers across multiple sectors. He established the DHL Supply Chain business as the leader in sustainability for logistics solutions in Ireland

and secured an Ciaran Foley €80m investment for the long-term supply of biomethane to 100% decarbonise DHL’s transport business. As supply chain director of Tesco Ireland, he oversaw the best-in-class operations across all elements of supply chain and distribution within the company whilst taking on responsibilities for essential KPIs in retail, including waste and shrinkage. He is also non-executive director at FoodCloud Ireland, the charity that strives to reduce food waste in Ireland and internationally through innovative IT solutions that make excess food from retail outlets and providers available to charities. ■

SAVE THE DATE GROCERY MANAGEMENT AWARDS

MAY 9TH, 2024 C-STORE AWARDS

NOVEMBER 21ST, 2024