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G r o w i n g b y a p h e n o m e n a l 1 8 4 % b e t w e e n 2 0 1 4 a n d 2 0 2 0 , I r i s h g i n i s a p r e m i u m - p l u s p r o d u c t f o r w h i c h c o n s u m e r s h a v e r i g h t l y d e v e l o p e d h i g h e x p e c t a t i o n s . D o n ’ t r i s k d i s a p p o i n t i n g t h e s e d i s c e r n i n g s h o p p e r s b y f a i l i n g t o s t o c k a n i n t e r e s t i n g s e l e c t i o n o f t h e f l a v o u r f u l , b o t a n i c a l i n f u s i o n s a v a i l a b l e , w r i t e s G i l l i a n H a m i l l

The Irish Gin Strategy 2022-2026 from Drinks Ireland|Spirits has set ambitious goals to grow exports in key markets and develop a vibrant domestic Irish gin market. Irish gin sales experienced a number of years of very fast growth, where sales soared. In fact, the category grew by 184% between 2014-2020, with at least 37 distilleries on the island now producing Irish gin. Due to restrictions on the on-trade sector, gin – as with all alcoholic drinks – was affected by the Covid-19 pandemic but has recovered as the on-trade reopened, and global travel retail continues to recover.

Ireland is currently the dominant market for Irish gin, but the strategy puts a heavy focus on driving export growth - earmarking the UK, USA, Germany and Canada as the key targets in the coming years.

As Drinks Ireland|Spirits points out, Irish gin is a premium-plus product which has been established as a world-leader in terms of quality and authenticity. This has and will be key to positioning the category internationally,

“The Irish gin sector has grown extremely quickly in recent years, driven by innovative and ambitious producers and brand owners, dedicated to creating quality and authentic products,” says David Boyd-Armstrong, chairman of the Drinks Ireland|Spirits’ Irish gin working group, and joint founder and head distiller of Rademon Estate Distillery, which creates Shortcross Gin.

“Our strategy will enable the industry to take advantage of the opportunities in the domestic and international market and face the various challenges ahead,” BoydArmstrong continues. “A key part of our strategy centres on protecting the Irish gin category, and we will be working to seek the introduction of rules covering the marketing and labelling of Irish gin in Northern Ireland and the rest of the UK to ensure consumers know what they are buying.”

“Irish gin has been a true national success story in recent years,” adds Vincent McGovern, director of Drinks Ireland|Spirits. “Our members employ dozens of people across both urban and rural Ireland producing this much-loved spirit and exporting to markets across the globe. Following a number of years of very fast growth, and in the context of the ever-changing national and international conditions, there was the need for a fresh strategy for the sector, to ensure it can recover from Covid-19, and continue to grow in the years ahead.”

Palace, situated in Garvin, South Ayrshire, Scotland, under the direct supervision of award-winning master distiller, Ms. Lesley Gracie.

While other brands create spectacles, Hendrick’s Gin says it creates journeys, rewarding its audience’s thirst to venture into

Hendrick’s Gin combines no less than 11 botanicals, using two distinctly different stills

No ordinary gin brand

The unusual and alluring taste of Hendrick’s Gin is created by what the brand describes as the divine symphony of no less than 11 botanicals, using two distinctly different stills and further infused with rose and cucumber, resulting in an impeccably smooth and wonderfully refreshing gin, with a delightfully floral aroma.

The two leaders of this peculiar ensemble of stills are the Bennett, an antique copper pot dating back to 1860, and the Carter-Head, hailing from 1948 (of which only a few exist today). The Hendrick’s family of stills has flourished and now stands at a proud six, comprising four Bennett style stills and two Carter-Head stills.

The Bennett stills steep the botanicals in spirit overnight before distillation, resulting in a rich and complex liquid. The Carter-Head gently steams the botanicals in a basket atop its lofty neck, yielding a lighter, more delicate spirit.

Each batch of Hendrick’s Gin is crafted just 500 lovely litres at a time in the Hendrick’s Gin

Hendrick’s Cucumber Lemonade

● 1 part Hendrick’s Gin ● 1/2 part Lemon Juice ● 1/2 part Simple Syrup ● Top with Soda Water ● 3 rounds of Cucumber and 1 wheel of Lemon to Garnish

the unexpected and unusual. Reward your curiosity this summer and sip the unusually refreshing Hendrick’s Cucumber Lemonade.

For further information, visit www.hendricksgin.com.

Hendrick’s Gin is distributed by Richmond Marketing Limited in Ireland.

A small batch production gin using traditional pot distilling methods, The Exiles Irish Gin was the first gin in the world to contain shamrock

Skilfully infused

Multi award-winning The Exiles Irish Gin from The Wild Geese premium Irish spirits collection was the first gin in the world to contain shamrock. An artisanal product, made to a secret recipe, it was created with the assistance of an eighth-generation gin maker, whose family have been distilling gin for over 300 years. The Exiles is a small batch production gin using traditional pot distilling methods.

Skilfully infused with traditional all-Irish botanicals including shamrock, red clover flowers, honeysuckle flowers, rowan berries and bog myrtle, it artfully captures the essence and aroma of Ireland. With a nose opening up to notes of citrus zest, pine, eucalyptus, violet and apple peel, it wraps up on the finish with more zest and hints of cracked black pepper. The gin is bottled at 41.3% ABV, for a more rounded and dryer profile, resulting in a crisp, smooth and floral gin. Distilled for ultimate crispness, it’s an impeccable base for a sling, fizz, or classic martini, and is the perfect partner to any of the excellent artisanal tonic waters now widely available. Try it over ice with lemon juice, sugar syrup, soda water, and a lemon wedge for a perfect refreshing summer drink.

This contemporary Irish gin has won multiple awards, from Silver at the San Francisco World Spirits Competition to Gold at the Q Quality Awards. A proud producer of Irish Gin, The Wild Geese premium Irish spirits is excited to offer the world, and Ireland’s generations of exiles, Ireland’s first premium Irish Gin. For more information, visit www.irishpremiumspirits.com/.

Award-winning choices

Míl is an award-winning and popular Irish pot still gin. Created by the Pearse Lyons Distillery, it is distilled with almond, basil, bergamot orange, gooseberry, juniper, olives, orris, rosemary and thyme. As a result, this small-batch gin is bursting with southern sunshine. Míl Gin has previously won Gold at the prestigious Gin Masters Awards. These blind-taste awards were decided in London by an expert panel of gin experts who diligently sampled over 300 entries from all over the world, with Míl being awarded one of the highest honours.

Ideal served with a premium tonic water, a wedge of grapefruit and basil, this refreshing gin is a go-to for any Irish drinker. The gin is set to gain even more

Míl Gin has previously won Gold at the prestigious Gin Masters Awards

Míl is a smallbatch gin bursting with southern sunshine

fans through its upcoming appearance at this year’s Taste of Dublin 2022 festival, which will raise further awareness of this refreshing choice and its unique taste credentials.

A popular choice with Irish consumers, Ha’Penny Rhubarb Irish Gin has now become even more sought after following its recent impressive win at the World Gin Awards where it scooped the award for ‘Ireland’s Best Flavoured Gin 2022’.

Ha’Penny Rhubarb is a refreshing, distinctively pink small batch pot distilled gin, featuring the finest rhubarb alongside 13 expertly selected botanicals. A wellrounded Irish gin that can be enjoyed on the rocks, the recommended serve is with premium tonic water and a wedge of orange.

Ha’Penny Rhubarb Irish Gin was crowned ‘Ireland’s Best Flavoured Gin 2022’ at the World Gin Awards

Ha’Penny Rhubarb Irish Gin features the finest rhubarb alongside 13 expertly selected botanicals

Under starters orders!

Silks Irish Dry Gin’s name is inspired by the colourful jockey silks worn at Bellewstown racecourse, which can be seen from the family-owned Boann distillery where it is distilled in small batches.

Silks Gin is composed with 14 distinct botanicals, which are macerated for 24 hours before slow distilling with vapour infusion in a 500ltr custom Bennett copper pot still.

The signature botanicals have been hand foraged from the Cooney family apple orchards at the foot of the hill of Tara in Co. Meath – apple blossom from the trees, honey from the beehives and elderflower from the hedgerows.

This unique combination of botanicals and distillation technique creates a floral forward contemporary style gin with bright citrus aromas.

It’s perfect served in a classic G&T with a slice of red apple and superb in a classic martini.

Silks Irish Dry Gin is a floral forward contemporary style gin with bright citrus aromas

Recently awarded Gold by the Beverage Testing Institute and 93 points at the IWSC Awards, Silks Irish Dry Gin is hand distilled at the Cooney family-owned Boann Distillery in the heart of the Boyne Valley and distributed exclusively in Ireland by Barry & Fitzwilliam.

For further information, visit www.silksgin.ie, www.boanndistillery.ie, and @silksgin on social media.

Vibrancy of Kerala in a glass

Maharani brings to life the colour, vibrancy and flavours of Kerala, India, in an Irish gin. A fusion of two creative cultures, Maharani Gin celebrates its founders’ roots, Cork and Kerala, where husband and wife team, Robert and Bhagya, come from. Maharani Gin is Rebel City Distillery’s first release, a boutique distillery in Cork’s historic Docklands.

The word ‘Maharani’, meaning Queen, is a tribute to revolutionary women everywhere. The premium gin is zested with pomelo fruit, and uniquely spiced with cassia and nutmegmace, all sourced from a women’s organic farming co-operative in Bhagya’s home state of Kerala. This heady combination results in a

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