7 minute read
NOffA news
by Mediateam
My favourite...
In our regular column outlining members’ favourite tipples, NOffLA members share their expertise on the brands that excite their palates. This month, Justin Corbally, store manager of Molloy’s in Tallaght, Dublin 24, highlights his favourite pick
Sancerre e Clocher d’Amelied’Amelie
Region: gion: Centre-ValCentre-Val de de LoireLoire Producer:Producer: Jean Jean Max Max RogerRoger Grape:Grape: Sauvignon Sauvignon Blanc Blanc
With summer virtually upon us we will hopefully have lots of opportunities to dust off the garden furniture, enjoy the company of friends and family and enjoy some memorable occasions.
I find there’s no better way to brighten up everyone’s day than by introducing a crisp Sancerre from the Loire valley. For me, Sancerre Clocher d’Amelie delivers every time and more. As part of Molloy’s Exclusive range, it offers incredible value at €20.99 - I call it my affordable luxury.
This exceedingly good Sancerre is pale lemon in appearance, medium intensity on the nose. Wonderfully crisp and harmonious with subtle notes of lemon, flint, and a beautiful finish. It appeals to all palates, so I find it’s a great wine to have with company.
Sancerre’s zesty profile and intriguing complexity make it a great wine to pair with food. The classic pairing of goat cheese and Sancerre is a favourite of so many, as the creamy, tangy nature of the cheese is a perfect match to Sauvignon Blanc’s herbal, citrusy profile. However, my personal choice to partner up is grilled salmon steaks with green salad. It does it for me every time.
I’ll be sure to include this classic wine in our weekly customer tastings in the coming weeks!
Justin Corbally, store manager of Molloy’s in Tallaght, Dublin 24, says Sancerre Clocher d’Amelie delivers every time
Molloy’s Exclusive range offers great value with high quality wines
NOffLA has announced further details of the upcoming Irish Wine Show Star Awards 20222023, for which entries are now open. Associate members have been invited to submit entry forms with details of the wines they propose to submit for the blind tasting which will take place in August.
To win a ‘Star Award’ is not only a distinctive accolade for the featured wines, it is also a highly beneficial marketing platform, particularly in the all-important pre-Christmas selling period.
Selected by NOffLA members and their staff who hold the WSET Diploma or Higher Certificate, or Champagne Academy membership, the tasting panel will be chaired by leading Irish wine writers.
The winners will be announced
G OLDSTARAWARD2022 20 2 3
S I LVERSTARAWARD2022 20 2 3 B R ONZESTARAWARD2022 20 2 3
at SIP 2022 The Irish Wine Show, NOffLA’s official Christmas Drinks Show, which will be held on 10 October 2022.
Two significant changes have been announced this year: the under €10 category has been amended to under €12 and the association is also inviting members to submit non-alcoholic wines.
A complete suite of POS will support this initiative including booklets featuring all award winners as well as neck-collars and posters.
The closing date for entries is Friday, 1 July 2022.
Tic Tac
Unlock impulse purchases with the core Tic Tac range
Ferrero’s Tic Tac core range includes Lime & Orange, Cherry Cola Mixers, Fruit Adventure, Intense Mint and Fresh Mint flavours, catering for a host of different shopper tastes. With consumers increasingly looking for mint, fruit and extra-strong mint flavours, the Tic Tac range offers a great way for retailers to unlock impulse purchases, especially as part of a wider shop. The Fresh Mint flavour is arguably what Tic Tac is most recognised for, and the ever-present product is available alongside Intense Mint as part of the core range. Both of these products meet the growing demand for mint flavours and are available in T1 and T100 packs, with Fresh Mint also available in a T200 format.
“Shoppers have a functional approach to their visits and have a clear idea of the products they need before entering the store,” says Levi Boorer, customer development director at Ferrero UK and Ireland. “The mints category in general is impulsive, so product availability and popular brands are key in helping to capture shopper attention. By stocking our much-loved Tic Tac core range, retailers can enable shoppers to pick up something extra that can give them a little treat to enjoy later.”
Nutella
Nutella Biscuits already worth over €1.3m after less than a year since launch
Nutella, the nation’s favourite chocolate hazelnut spread*, brings excitement to the biscuit category with its new Nutella Biscuits.
The golden baked crunchy biscuit, enclosing a creamy heart of Nutella, has already had an initial positive consumer response since its launch in Ireland at the end of 2021. In a category of over 300 brands, Nutella Biscuits has secured itself in the top 40 biscuit brands,** and is already worth over €1.3m*** after less than a year in the market.
While this success positions Nutella as a key player in the biscuit category, the NPD looks to continue driving the category forward by reaching new customers who will be attracted by the familiar brand they already know and love, on top of the 49% of shoppers already visiting the biscuit aisle.
Available in a single pack, tube and large pouch format, the range caters to a mix of shopper trends. Consumers searching for on-the-go snacks can pick up the tube or single pack varieties, while the pouch is a larger pack perfect for sharing with families and has a seal to maintain freshness for longer. The Nutella name is loved and recognised by shoppers across the country. This excitement, coupled with the versatility of the range, is well-placed to support retailers with increasing sales and footfall this year and beyond.
Robinsons
Power up water with Robinsons Benefit Drops!
Introducing Robinsons Benefit Drops – four tasty flavours, fortified with vitamins*.
When people are on the go all day, it can be difficult to stay on top of keeping hydrated. Robinsons Benefit drops are an ideal portable format for consumers on the move, adding great taste and additional vitamins to their water.
Launched in March, each variant has a different added functional benefit, offering shoppers a convenient and tasty way to gain additional vitamins while on the move.
Then new Robinsons Benefit Drops range consists of: • Vitality: Peach, Mango & Passion Fruits with added vitamin Niacin (B3) to see individuals through the day, whilst helping to reduce tiredness and fatigue • Immunity: Orange & Guava flavour with added vitamin C which contributes to the normal function of the immune system • Boost: Raspberry, Strawberry & Acai with added B6 that gives a much-needed energy release • Focus: Lemon, Lime & Ginseng with added Niacin (B3) and Zinc to help ‘focus’ the mind New Robinsons Benefit Drops will help consumers make tastier, healthier choices while on the go. Each bottle makes 20 delicious drinks.
*(Vitamin B6 and Niacin (B3) contribute to normal energy-yielding metabolism. Vitamin C contributes to the normal function of the immune system. Vitamin Niacin (B3) contributes to the normal psychological function. 3.3ml concentrate per 250ml of water. Consume as part of a healthy diet and active lifestyle.)
Kellogg’s Kellogg’s Krave launches new flavour
Kellogg’s Krave just got a whole lot tastier. Europe’s number one cereal brand* is launching a new flavour in Ireland for the first time in two years.
Cereal lovers across Ireland are bound to delight in the new Krave Cookies & Cream Flavour. This latest addition to the Chocovore family features a crunchy shell, perfectly complementing its cream flavoured filling.
To follow Krave’s successful 2020 launch of its Chocolate, Caramel & Peanut Flavour, the Kellogg’s team started the process with the fun job of sampling a number of cookies and cream flavoured biscuits to find the perfect flavour. The new cereal has a crisp outer cookie-inspired layer with a velvety cream flavoured centre which is sure to delight tastebuds with each bite.
The tasty new breakfast option is a source of B vitamins (Vitamins B1, B2, B6 and B12), a source of fibre and has no artificial colours or flavours.
“Cookies and cream is an iconic flavour that we know people love, that’s why we wanted to combine that instantly recognisable taste with our popular Kellogg’s Krave pillows,” said Neil Rogers, brand and activation manager for Kellogg Ireland.
Kellogg’s Krave Cookies & Cream Flavour is available now across Ireland now priced at €4.99**.
